Tips to Start a Freelance Business


freelance

How to start a successful freelance business?

One of the widely popular types of employment nowadays is freelance because it allows organizing one’s schedule and simply being your own boss. Those who are willing to start such business, probably already know about all the perks of this carrier. Here are simple steps to take for launching an impressive carrier.

  1. Know What to Achieve

It is better to see and visualize a final goal first of all. You need to be sure in what you want to achieve, whether it is a full-time freelancing or using it as a tool to get to another goal. You can even make a plan of the nearest steps and conduct research regarding the industry you are interested in. it is also extremely essential to find what sphere is interesting for you and focus on it. Do you like writing? Maybe you are into graphic design? Plan out what can you do and what services can you deliver.

  1. Find your Place and Audience

There is always competition and people willing to charge less. It is more efficient to narrow down your specialty to one particular sphere and become an incredible professional in it. Find the right niche for your talents and try to define your target customers. Who are these people or companies? Why do you want to work with them? How can you interest them?

  1. Choose your Path

There are many ideas and opportunities for freelancers. Some of them choose to work for companies as writers or put their information on a platform providing freelancers with clients. However, if you want to build a successful freelance business it is better to work on your own, create a website promoting your services and invest in marketing.

  1. Learn about Taxes

Depending on the governmental requirements there are several things you need to do. First of all, get a license or permit to provide services regarding the legal requirements of your place of residence. Prepare yourself to separate business and private expenses and pay tax quarterly. It is better to know all the legal details and consult on what exactly should you do.

  1. Make an Inspiring Portfolio

When launching a website it is necessary to have examples of what you can do, whether it is article or pieces of design. You need to promote yourself and interest clients in what you can deliver. It might also be necessary to give a word about yourself, create a resume. You can use resume services or look at the examples online. Put an emphasis on the actual experience and the innovations you’ve made.

  1. Set reasonable price

Do not go for the lowest rate, there will always be someone charging lower. Base the price for your services on a quality. And do not too much exposure projects.

 

Freelancing might seem challenging at first, but with reasonable planning and organization, you can achieve all your goals.

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Best Ways To Start Business When You Are A Teen


teenage business

Teenage business

Teens are often considered to be little children. Parents treat them as dependents. However, there are things that teens can do to ensure that they save enough money for themselves. College is certainly not cheap. A student needs to make sure that they have enough money to cater to their needs while at college. With a job, a teen can make enough money to help them survive their first year in college. Remember that just because you are a teen it does not mean that the taxes and other rules of business operation do not apply. This article will ensure that you understand what it takes to start a teenage business and the ways to start your own business.

Etsy

For teens with a creative mind, it is easy for them to take advantage of these characteristics and create something that can be sold. One can make jewelry, candles, edible goods, jam, swag, and even paper goods. These are great because the payment-processing fee at Esty is small and it requires a small listing. The best part is that they offer you payment collection and a complete storefront. To ensure you make maximum profit from the teenage business, you need to find a source of low-cost materials so that the price you charge will cover the production costs and time spent.

Tutor

Instead of looking for the best website to write your essay, do the essay yourself. That will help you learn as much as you can about the dos and don’ts of essay writing. It will be easier for you to tutor other high school students and help them succeed in their education, at a fee. This is also an excellent way for you to study enough to pass all your exams. Actually, you do not just have to tutor them on their academics, you can teach computer, piano and other instruments or SATs.

Social media consultant

All teenagers today have grown in the internet age. This gives them some serious advantage over the adults. When it comes to understanding the web, search engines, networking and blogging, no one understands it better than teenagers. There are companies who pay good money for people who have expertise in this area. You can make good money as a social media consultant.  If you are unsure about what you need to do, you can always read a blog or a book about it. You can also sign up for a course with Udemy. It is a job you can also do while in college because it is flexible and can be done from anywhere.

Baby sitting

This is one of the great ways to start earning money, especially if you have younger siblings. If you are good at it, you can earn money. The best part about this job is that you do not need to have any start capital. To have an added advantage, you can get some CPR training and a certificate in childcare so you can get all the calls.

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60 Things to Check Before Launching Your Site


designing a website

From a sleek design to functional navigation, a lot goes into crafting a visually appealing, user-friendly website. The work doesn’t finish there, either. The site needs to rank high on search engines, engage users and entice a reaction – whether through conversations or sales.
With so many aspects to consider, the pressure is on to deliver a high-quality website. Fortunately for you, this checklist highlights 60 of the most important things to check before the site’s launch.

page content

Page Content

1. Remove generic content

Website templates usually come pre-packaged with lorem ipsum-type content. Ensure this is removed completely before launch.

2. Proofread the content

Spelling mistakes and incorrect grammar hurt the professionalism of a website. Check all text and correct any errors.

3. All text formatting is correct

From paragraphs to lists, all text should be correctly formatted.

4. Optimise your images

Image optimisation on all devices is an important step, as is making certain all pictures are inserted in the correct areas of the website.

5. Engaging video setup

Video content has to be placed in the right area of the website, while other aspects to consider include setting up a playlist or an auto play function.

6. Audio accessibility and functionality

If your website utilises audio, make sure it’s at the correct volume, plays in the right place and works on all devices.

7. All premium content is stored in the correct places

When premium content like eBooks and case studies are offered, these items need to be stored in the right databases/libraries to work properly.

8. Provide contact information

If users want to get in touch, all company contact details should be up-to-date and present throughout the website.

9. Provide an author’s page

When running a news website, it is essential to supply transparent author information for inclusion onto the Google News Publisher platform.

10. Ensure fonts are user-friendly

Choose fonts which are familiar, easy to read and seamlessly blend together with the rest of the website’s design.

11. Integrate social media accounts

If your website has any associated social media accounts such as Instagram, Twitter and Facebook, integrate them within the site.

12. Feature up-to-date copyright

The copyright date, which is often found in the footer, should always display the current year.

13. All rights are property attributed

Using any fonts, images or other content which needs to be attributed or licensed from the owner? Make sure you have the rights to use such assets.

14. Logo is in place

The logo should be clear, optimised and easy to recognise for all screen sizes.

SEO

SEO

15. Use unique page titles

Eye-catching page titles, which incorporate keywords and have fewer than 70 characters, will grab the attention of users (and the search engines).

16. Implement keywords whenever possible

All pages should boast relevant keywords, and each targeted word should appear in the page copy.

17. Don’t forget meta descriptions

For added SEO effectiveness, include a meta description with every page. This description should feature keywords and fewer than 156 characters.

18. Optimise every image title

When uploading any image, its title shouldn’t be wasted. Use keywords to describe the image.

19. Use alt tags for each image

For additional image optimisation and visibility, alt tags should be used. This provides an additional text alternative for the likes of Google, guaranteeing more chance of showing up prominently in search results.

20. Optimise every URL

Webpage URL’s are a key area for SEO. Instead of a URL which includes the date or a generic collection of numbers, it needs to boast the page title – and its keywords – clearly.

21. Have the URL’s display site architecture

URL’s should also display the website’s information architecture. This produces a greater level of organisation, which ultimately improves the crawl efficiency of search engines.

22. Create an XML sitemap

An XML sitemap is essentially a roadmap to all of your website’s important pages. It can be used to incorporate additional information for each URL, which also ultimately helps with SEO.

23. Submit the XML sitemap

The XML sitemap needs to be submitted to search engines like Google and Bing.

24. Have the metadata in place

When content goes through an RSS feed, the metadata needs to be in place. This should display compelling copy, effective keywords and be succinct in character length. Regarding the latter, page titles should sit at less than 65 characters, whereas page descriptions typically fall between 150-170 characters.

25. Metadata is setup for social media

The metadata should also be in place properly for sharing content on any social media.

26. All metadata is grammatically correct

As with all other content on the website, the metadata should always supply correct grammar and spelling.

27. Use rel=”nofollow” tags

These need to be used if your website displays any untrusted content, paid links, or any other pages with content you don’t want search engines to crawl.

28. Utilise 301 redirects

If your website has any old URL’s, these should navigate to new pages via 301 redirects.

design

Design

29. Make the webpages compatible across every browser

Whether it’s Google Chrome, Firefox or any other web browser, your website needs to work across all platforms.

30. Compatibility on all devices

Whether it’s a desktop or mobile, the website has to work on every device.

31. Optimised scripts

To assist with site speeds, optimise the scripts across all web pages.

32. Validate CSS and HTML

This ensures the validity of your web content, and helps towards freeing it of any errors.

33. CSS is optimised

The CSS should be optimised on every web page. This can be done via methods such as using image sprites, reducing unnecessary code and splitting CSS files.

34. Have functional paragraph styles

Lists, block quotes, headers – these styles need to work properly across the site.

35. Apply a favicon icon

The favicon, which is a small image which represents your website, needs to be in place and rendering correctly. The more distinctive, the better it stands out among other bookmarked websites.

functionality

Functionality

36. Have fully-functioning forms

If your website makes use of forms, these need to be formatted and correctly submit data.

37. Say thank you

When a form is submitted, a ‘thank you’ message should be displayed. Every courtesy counts!

38. Have autoresponders in place

If your website needs to provide programmed responses to users, any applicable autoresponders need to work properly.

39. Make use of form data

All form data needs to be correctly stored in a database and/or emailed to a recipient.

40. Working internal links

If these are hyperlinks embedded within page content or links via the navigation menu, these all need to work across the website.

41. Working external links

Have any external links going to other websites? These also need to work and preferably open in a new tab.

42. Check all feeds are functioning

News, RSS and social media feeds need to function correctly.

43. Check all social media functionality

When using social media share icons on your web pages, it’s important to ensure these are functioning as expected.

44. Link the logo

Instead of being a simple static image, the logo should link to the website’s homepage.

45. Implement redirect pages

404 redirect pages are needed for users that turn down the wrong road on your website.

46. Integrate third-party tools

If using e-commerce software, CRM and other third-party tools, these need to be integrated and running smoothly.

47. Optimising page speed

It goes without saying that website load speeds need to be as fast as possible. Optimising can cover everything from minimising HTTP requests to deferring JavaScript loading.

security and compliance

Security and compliance

48. Enable 24/7 monitoring

To ensure round-the-clock surveillance, install monitoring scripts which work 24/7.

49. Get a backup copy

Once the final website is complete, make a copy. This is for backup purposes in case the site encounters any significant issues.

50. Get regular copies made

Due to the continuous threat of malicious activity, copies of the website should be created and stored on an ongoing basis.

51. Have secure password storage

Website credentials and passwords need to be stored in a protected database.

52. Announce those cookies

When websites use cookies – aka those harmless files that track a user’s preferences – it has to be announced publicly to visitors.

53. Comply with usage rights

If code, images or other assets are borrowed/purchased, ensure this is compliant with any usage rights.

54. Have visible terms and privacy policies

Any applicable terms and privacy policies should be easily visible to visitors.

55. Be PCI compliant

If the website is processing and storing credit card details, it needs to be PCI compliant.

56. Consider disabilities

The website should be easily accessible and useable for those with disabilities.

analytics

Analytics

57. Insert analytics codes

To get analytic figures, the relevant codes need to be properly inserted in the right area of your website.

58. Excluding IP addresses

In some cases, certain IP addresses should be omitted from analytics tracking.

59. Using funnels and goals

When using analytics, funnels and goals should be setup. These provide greater visualisation of analytic results.

60. Sync accounts

Google Analytics and Google Webmaster accounts need to be synced, as do Google Analytics and Google Adwords (if applicable).

--- Note: All images were downloaded from Pixabay.com. Free for commercial use. No attribution required.

 

Itamar is a digital marketer who specialises in SEO and video optimisation, and has experience in running various social media channels.

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Tips To Grow Your New Personalized Portrait Business For Less


portrait business

30% of new businesses fail within the first two years, according to the Small Business Association. As such, when you’re launching your own personalized portrait business, you need to have solid marketing in place to attract customers. Additionally, you’ll need all the stock and tools required to create an original, quirky, and colorful piece that your customer will treasure forever. But, how do you ensure that you don’t overspend and ruin your growth potential?

Buy Materials in Bulk

Before you even consider launching your personalized portrait business, you should produce a detailed business plan, highlighting how you plan to grow your business and cover your expenses. As part of this plan, you’ll need to thoroughly research how and where you’ll purchase your materials from. In general, buying canvases, paints, and pencils in bulk will save you an average of 45%, according to one wholesaler. However, you mustn’t let the lure of ‘buy more to save more’ tempt you as you’ll have to sell more portraits to make a profit. So, ensure you carefully plan how many portraits you can realistically produce in a three-month period initially, and only buy the materials required to cover this output.

Offer More to Earn More

When you’re starting out in the custom portrait business, it can be tempting to offer customers portraits in standard sizes and formats to keep your costs down. However, customized goods are typically given as gifts, and this presents a great opportunity when you’re keen to get your business off the ground. By offering portrait cards, gifts, gift wrapping, colorful frames, and the option of adding a personalized message to your portrait, your business will stand out from the rest. Of course, this will increase your initial expenses. So, when you’re considering your business costs, you may need to borrow more capital in order to earn more income.

Be Accessible

Customers are prepared to pay high for personalized portraits as a unique and fully customizable design is something you can’t put a price on. But when consumers are sending you images, color swatches, and specific requests, they expect to be able to contact you as and when they need to. It’s, therefore, crucial that you have multiple methods available for them to contact you on. If you’ve met up face to face, handing out a business card is wise, whereas, being active on social media, having an easy-to-use contact form on your website, and an email address is crucial. By providing a good first-time experience, you’re much more likely to get repeat custom, positive reviews, and referrals.

Launching a personal portrait business takes a lot of enthusiasm and investment. But, by being smart with the way you launch your new venture, you can keep costings to a minimum while growing your business at the same time.

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The Most Effective Ways to Make Your Photos Popular


As far back as 2014, an annual internet trends report, published by Mary Meeker, made the astounding claim that 1.8 million digital images were being uploaded onto the internet on a daily basis. Look around you and you will agree that this is a plausible number. With the proliferation of mobile devices that have cameras, everybody has become a photographer. For anyone building a photography portfolio, the number of images around can be a predicament. How do you ensure that the images you take are seen and become popular?

Here are some suggestions on the most effective ways of ensuring that your photos become popular.

Identify your audience

Treat photos as would any other content; create them for a particular audience. Anyone creating content and believing that it would appeal to everybody will fail. Start by determining who you would want to see your photos. Once you are clear about this, determine the kind of photographs these people would want to see and give it to them.

Attempting to create images for a particular audience leads to an important question: how do you know what your audience wants? Research the audience and collect data. With the internet, it has become easy to collect data about the kind of things a particular group of people is interested in.

Follow Search Engine Optimization principles

When many photographers hear about search engine optimization (SEO), they often think that it’s only suitable for written content. This is a misconception because search engines also rank images. Hence, to ensure that your images rank higher on search engines and are seen, you have to use image optimization.

To ensure image optimization, include some relevant text explaining what is happening on the image. If your image is appealing and connected to a topic of interest, it might make sense to the person who looks at it. If it leaves a good impression on someone, they will probably share it. When an image is shared, it is likely to be seen by more people.

To help you understand how to optimize an image, look at the image below.

make popular photos

Photo by Maggie Grace Photography

One of the most important aspects of image optimization is alt text (or alt tag). This is a description you add so that if the image is not available to the visitor for any reason, they would know what is on the images. An example of such reasons would include a person who has turned off images. It is also useful for visually impaired persons using a screen reader.

The following suggestions will help you optimize the image above.

  • Select the right name for your file. Images usually have names that don’t help the reader understand what is on the image such as Nokia555444.jpg. For the above image, you would have something like, trendy-modern-wedding-attire.jpg.
  • Mention photo´s credits if you know it.
  • Ensure the image size is reduced so that it doesn’t take too long to display. In most cases, everything in between 1200 and 700 pixels is fine. We used 800 pixels on the longer side.
  • Make sure the image is responsive (i.e. can display on different devices).
  • Check on PageSpeed Insights whether your webpage loads as fast as before.
  • Compress the image so that it is stored as a small file size if you need it.
  • Caption all images so that people who scan your article will get an idea of what is in the image.

Create value

When people search the internet, they are usually looking for solutions to the challenges they are meeting. If your images create value and help people solve challenges, they are likely to appeal to an audience.

Creating value means making a decision regarding what people would use your image for. For instance, do you intend that people would use your photos as wallpapers? Then you may want to look at what people usually look for when they select wallpapers. The same would apply if you are taking photos that you want people to use for educational purposes.  It is important to inform your audience what you think the photos would be more suitable for.

Share on social networking sites

One of the most effective and scalable methods of getting anything good to go viral nowadays is social media. However, if you are going to use social media, it is important that you ensure your images are the highest quality and they are relevant for your audience.

The mistake that many photographers make is not to clearly request people to share the images they post. Many people will do nothing if they have not been asked.

When posting your images on social media, start by doing your research to determine the time when most of your images are likely to be seen by those you are targeting. You don’t have to have the resources to collect this information, some analytics specialists have probably got the information somewhere. All you need to do is to search for it.

If you follow the advice above, if you are willing to research, and if you understand that there is no magic in getting your photos popular but hard work, you will soon reap the fruit of your labor.

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How to Create a Killer Marketing Strategy To Sell Your Art


marketing strategy

One of the biggest challenges in transforming your passion for art into a business is marketing your work. As a creative soul, you are not necessarily naturally talented when it comes to promoting and selling your work. In fact, many creative find this area particularly challenging as it requires skills which are pretty much the opposite of the artistic and creative skill-set.

The good news, however, is that you can learn these skills and teach yourself to be stronger at marketing. Here is a step-by-step guide to developing a marketing strategy for artists, to let you successfully market and sell your art even if this area is not your forte.

  1. Set Goals and Objectives

The first step in developing a marketing strategy for your art is to define your goals and objectives. This will be the foundation of your strategy, because everything you plan to do follows from what you are looking to achieve.

Start by identifying your goals for your business. You goals should be the broad, overall things that you want to achieve. This could be to make a certain amount of money (either a set figure or enough to be financially sustainable, for example), to create a profile as an artist (locally, nationally or internationally), something else, or all of the above.

From there you can work out your objectives, which are the smaller, more concrete things which will bring you closer to achieving your goal. For example, if your goal is to create a public profile as a well-known artist within your area, an objective may be to attract a certain number of followers on social media.

  1. Define Your Audience

An important part of any marketing strategy is your audience. Every business’ audience will be different, and you need to know what yours is, as this defines the marketing methods and tactics you should use.

In order to define your audience think about your ideal customer: this is the person that is most likely to buy your product for the price you are willing to sell it. Your ideal customer will have an interest in your art, and the financial means to be able to buy it. Think about who this person is, down to factors like age, gender, profession and locality.

From there, explore the lifestyle and habits that person is likely to have: do they spend time on social media and if so what platforms? Are they likely to pick up flyers at community events or read the notice board at local cafes or other businesses and which ones? All of this will help you know how to market to them.

  1. Know Your Brand

As important as knowing your customer is, it is equally critical to know who you are. Every business has a brand, and if you are marketing yourself as an independent artist, you are that brand! Your brand expresses who you are as an artist, and how you want people to see you. This is really up to you to decide: your brand could be professional, playful, fun, quirky, traditional, classic, or something else. Whatever you decide, everything you do in your marketing should reflect this essence.

  1. Pick Your eCommerce Platform

These days the easiest way to sell your art is online. You may also choose to sell your art in person, either in combination with online sales or exclusively in store. However, assuming that you do want to sell your art online, you have a few options. There are a number of sites such as UGallery, Saatchi Art and Artfinder, which specialise in selling art from independent artists directly to the public. There are also sites like Ipicasso which specialise in niche types of paintings, as well as more general ecommerce platforms such as Amazon, eBay and Etsy.

Another option is to create your own website and sell your art through there. This option involves more work, both in terms of setting up and maintaining the website, and also in marketing in order to drive traffic to your site (compared to other platforms which already have potential customers using that site). However, the advantage of using your own site is that you will receive 100% of the profits rather than giving a percentage to an ecommerce platform, as well as having full control over the process.

  1. Roll Out Marketing Tactics

Whether selling your art through an online art marketplace, a general ecommerce site, or your own website, you need to promote your work and yourself through marketing tactics in order to attract attention from potential customers. Social media marketing is a highly effective marketing technique for artists, especially Instagram. Because this is a visual medium, it is a great way to show your art to a whole new audience, and build a following which could turn into a customer base.

There are also a number of “ghost marketing” tactics which you can use to subtly drive traffic to your site or ecommerce listing. Ghost marketing’s strategies include SEO (search engine optimisation), digital PR and content marketing. It is a good idea to pick one marketing tactic to start and focus on this. From there, you can skill up in other areas and roll out additional strategies as your business grows.

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How To Create A Website That Converts


website creation

Most website owners focus all their energy on getting traffic to their sites, but if that traffic doesn’t convert, it’s almost useless. This article outlines proven strategies for getting your visitors to convert into customers, whether that’s filling out a survey, handing over their email address or making a purchase.

 

How should things be placed?

 

An artful layout creates order in a website. Things should not simply be thrown onto a page at random. People naturally scan a website in the shape of a Z. This means that important information should be located in the top left-hand corner, in the middle and the bottom right corner.

 

This placement is more likely to draw the attention of the reader. If there is a lot of text on the website, then this should be broken up with spaces. It allows the reader breathing room and makes large amounts of information more accessible.

 

Make the customer feel like you see them

 

We all have egos. Some are quite larger than others, but for the most part, they exist in all of us. A great website acknowledges that. It knows that people want to feel heard, seen and felt. They do not want to feel like they are just another cog in the machine.

 

This can be achieved by using casual language when necessary. A website does not always need to maintain a professional tone. If it seems fitting to add some slang or colloquialisms, then do just that.

 

An SEO friendly website should provide content that people easily connect with and inspires them to visit again. Use well-researched keywords and do not make the writing look robotic by overstuffing the keywords.

 

Colors are important

 

At a very early age, children are taught to associate colors with moods. When someone is sad, we call them blue and when they are jealous when they are green with envy. The same trend persists in adults.

 

We consciously and subconsciously associate different colors with different moods or emotions. Blue for example, generally induces feelings of calm and trust. Yellow, on the other hand, implies haste. Color psychology should be taken into account when adding color to a website.

 

What font is appropriate?

 

Colors speak as well as fonts. The font that you choose could make or break the website. Each font holds a different association.

Comic Sans, for example, is generally associated with children. This, therefore, would not be a good option for a legal website.

 

Trust needs to be earned

 

When a person goes through a website, they are essentially having a conversation with the owner of the website. This conversation can include personal questions and as such trust needs to be developed.

 

Customers will not offer up private details if they do not feel that they can trust you. If this is security information, then you have to be very clear in stating that this information will remain secure and private.

 

The customer also needs to feel like there is open communication between the two of you, therefore making contact details important.

 

Aim to elicit emotions

 

Just as people have egos, they are also prone to emotions. You need to communicate on an emotional level if you want to reach people and influence them. This can be done by being emotive in your writing and by using emotional triggers.

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Brand Loyalty and Why It Is Vital


brand loyalty

The Role of Brand Loyalty In Contemporary Business

Brand loyalty is one of the most significant factors for achieving brand success. Without loyal customers who regularly purchase your goods or services, you will need to compete with other brands in terms of price and convenience. When people choose your brand based on how affordable your products are and how attractive your price is, your brand becomes a product. In this case, you have to deal with a significant fall in price and invent new advertising tricks.

Therefore, you always risk losing customers to your competitors who can offer a better price. To prevent your brand from becoming a product, you have to create and develop fidelity to it. And the best way to lay a theoretical foundation for this is to buy essay online cheap. If you work in a marketing or branding department, you should understand what causes brand loyalty or lack thereof so that you could take reasonable decisions regarding your brand strategy.

What Is Brand Loyalty?

This is a strong point of your brand determined by your customers’ positive or negative experience, as well as their perception and impressions. Having an opportunity and compelling reason to select another brand but continuing to choose the previous one is called brand loyalty. Although factors like brand recognition and its attributes can also impact your brand’s equity. Brand loyalty is extremely vital since it determines whether your consumers will continue to choose your brand over others.

What Are the Degrees of Brand Loyalty?

The degree of consumer commitment to the brand shows the likelihood of your consumers switching to other brands, especially when the price or other purchase parameters change. Professor David Aaker identified five consumer segments according to the degree of their allegiance to the brand.

"Defectors" or price buyers are non-loyal buyers who are entirely indifferent to the brand. They only care about what is on sale or what is more convenient to them.

“Habitual” buyers are satisfied or at least not disappointed with the brand. They are sensitive to competitors who can create a distinct advantage and make them switch.

Buyers committed to the brand due to the expenses related to switching. They are satisfied with the brand and are not prepared to bear the costs involved in switching to another brand. To attract these customers, competitors should overcome these switching costs.

Friends of the brand are buyers who love this brand. Their preferences may be based on associations and high appreciation of the brand’s quality. These customers feel attachment at an emotional level.

Genuinely loyal customers are proud of using the brand. For them, the brand is vital either from a functional, self-identification, social or cultural point of view.

How to Measure Brand Fidelity?

The best way to measure brand loyalty is to conduct a poll. By collecting feedback from consumers in your target niche, especially from those who bought from you in the past, you can assess whether your brand arouses loyalty and retains customers. Surveys based on five key parameters, such as customer commitment, trust, dignity, reliability, and identification, can be an effective method of evaluating brand loyalty. Accurately assessing these aspects of your brand will help you identify particular competition areas, the stability of the existing customer base in various markets, as well as strong and weak points of competing products.

How to Achieve Your Customers’ Allegiance?

Initially, it is essential to satisfy your customers’ needs and meet their expectations in terms of price, service, and quality of goods. A company capable of providing the buyer not only with the benefits of purchasing but also pleasure is bound to succeed. Retail chains around the world actively and tirelessly fight for each customer. Market economy and competition ensure dynamic development of the methods and ways using which companies build loyalty to their brand day after day.

How to Meet Customer Needs?

To be able to achieve success, companies need to conduct an all-around study of their buyers’ behavior, needs, and ways of communication with them. We all know that demand creates supply. However, we should not forget that companies can come up with offers that will attract customers, thus creating steady demand. A study conducted by Shopper Trends in 56 countries revealed that the main reasons for customers to purchase a product are ease of finding everything they need, the presence of all they need at one place, and constant availability of the right products in stock.

Why Is the Loyalty of Customers Crucial?

Being a process of forming a company’s reputation, branding is one of the most important ways of promoting products in the market. Gaining confidence in the brand is not only a matter of doing business but also a question of survival. Therefore, appropriate strategies focusing on a specific segment of customers help a company not only increase sales and personalize relations with regular customers but also operate successfully over a protracted period of time.

 

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What A Digital Marketing Agency Can Advise Your Company When Choosing Colors


choosing colors

Colors ignite different types of emotions. Depending on which kind of feeling you plan to entice, colors are useful techniques in reaching out to your audience. Getting customers’ attention can be a challenge, but you can be more effective in this endeavor by using color theory. Many web marketing agencies, like webmarketing123, advise companies to use the right color combinations to provoke a specific response or behavior from their audience. Companies also apply color theory when it comes to their branding or logos.

 

Here’s some more advice for your company when choosing the right colors:

 

  1. Know your audience and your competition

 

Before anything else, you should know your target audience. It is essential that you fully understand the demographics and psychographics. Knowing which demographic your products serve can point you to the right colors you can use for marketing. For instance, if your audience is mostly comprised of females, you will be more inclined to use colors that appeal to the feminine psyche.

 

Benchmarking, too, may help you get an idea on how you are going to present your brand. Observe and examine your competitors’ logos, websites, and color schemes. Knowing about the competition will give you an edge not only by letting you stand out among them, but by letting you avoid copying what might already be an existing design.

choosing colors

 

  1. Know the psychological effects of colors

 

Think psychologically and know the facts of your chosen colors to your audience. Try to put yourself in your customers’ shoes. Try to comprehend how they will see the meaning behind your selected colors, or their initial reactions with the colors.

 

Know what kind of face your company is going to wear. In business, your brand’s personality will identify you among the crowd, helping you create a place in the market. This is how people will find you because the market usually gravitates with brand identities that they feel are similar or could relate to them.

 

These are some of the personalities related to colors, which can help you identify yours:

 

  • Red for passion, anger, vigor, speed
  • Orange for fun, liveliness, energy
  • Yellow for friendliness, youth, and cheer
  • Green for nature, refreshment, growth
  • Blue for knowledge, peace, security, trust
  • Purple for royalty, wisdom, authority
  • Pink for nurture, warmth, softness
  • Brown for reliability and toughness
  • White for purity, virtue, cleanliness
  • Black for formality, luxury, secrecy
  • Gray for impartiality, compromise, maturity, composure

 

  1. Be direct and intentional in your approach

 

In choosing the right colors to represent you, being direct and deliberate in your approach is the best strategy. Choose your base, accent, and background wisely. These will function as initial calls to action throughout your site.

 

  • Choosing your base

Choosing the right color as your base is a vital role in building your brand identity. Your base color should match with your brand’s personality as mentioned above. That way, it is much easier for your brand to reach its target audience and attract their attention.

 

  • Choosing your accent

The second thing you need to consider after accomplishing your base is the accent. This can be the most delicate part. It is imperative for your accent to match up not just with your brand’s personality but even with your chosen base. Furthermore, it should never overlook its impact on the audience.

 

  • Choosing your neutral

The neutral color will serve as your background. Hence, try to look for a color that does not attract too much attention. Commonly, colors used as neutrals are white, gray, beige and its variations.

 

Black can be used as a neutral color, too; however, it needs careful attention. Black as a background can be inflexible and only works with specified colors, mainly white. Furthermore, having white text on a black background may slow down people’s reading speed because it’s not the format that most are used to.

 

  1. Stand out

 

Don’t be afraid to set your brand apart and be different. The goal is to be different and to stand out but in a good way.

 

Here are some examples of companies that brilliantly differentiated themselves:

 

  • Cadbury

Cadbury uses purple as its product’s primary color. It unlikely for a chocolatier to use such unique and random color. Commonly, when it is chocolate, warm colors such as brown or red best suit with it. However, Cadbury decided to stand out and utilize the color to bring their product into the pedestal.

 

  • UPS (United States Postal Service)

This logistics company used the color brown as their brand color. In 1916, where the color brown is much perceived as an epitome of luxury, it is a very unfavorable choice. However, UPS proved everyone wrong and used color brown to evoke simplicity and honesty.

 

  • Veuve Clicquot

Yellow for the color of expensive champagne is so unlikely and intriguing. Yellow, which signifies friendliness, youth, and cheer, do not typically match to a champagne product in the general view. Regardless of how people perceive it, Veuve Clicquot just made a visual innovation to promote their brand further.

 

The Bottom Line

 

There is no shortcut in the process of finding the right colors. There is no right or wrong way either. It may sound daunting, but it can also be enticing. Don’t be afraid to try out different things and to follow your gut feeling. The primary purpose of using colors is to convey the right emotions, thus never neglect your own.

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Top 5 Outfits You Should Wear as a Teacher


If, in the past, a teacher’s dress code was quite restrictive, this has changed over the years. To that end, today, teachers enjoy the liberty to dress as they please. Still, it’s worth taking into account that the way in which a teacher dresses is important for several reasons. For one thing, in this position, the students look up to you and might take you as an example. This is why, to a given extent, a teacher’s choice of clothes will impact other people’s impressions. However, far be it from us to argue that being a teacher entails wearing boring clothes.

  1. Jeans and Blazers – A Winning Combination

classroom outfit

This is the type of outfit you couldn’t possibly go wrong with. It is chic, classy and effortless – allowing you to feel confident in your own skin without drawing too much attention to your clothing. Expressly, this is the type of clothing you should invest in: high-quality jeans that suit your figure, which can be easily paired with blazers, sweaters, so on and so forth. You can add accessories such as a scarf or a hat to make the outfit more polished!

  1. Keep It Simple

classroom outfit

Another suggestion might be wearing simple, basic pieces and combining them to your liking. For example, the outfit above features a simple combination of pieces, but, when put together, it looks really nice and chic! Most importantly, this is the type of outfit that combines respectability and decency, whilst still allowing you to showcase your style.

  1. Wear a Colorful Dress

classroom outfit

Did you ever notice that the outfit you wear might also influence your overall mood throughout the day? This is, without a doubt, true, and it is applicable to teachers as well. Therefore, you may consider diversifying your outfits by including some dresses, as well. The more colorful, the better! You may also accessorize the dress with a belt, as it is the case in the picture above, or keep it simple. It’s entirely up to you.

  1. Shirt + Dress Combo

classroom outfit

This is another type of outfit you cannot possibly go wrong with. It is more than perfect for spring time. You can always play with different textures and colors, depending on your personal style and preferences. And one more thing; if you want to tone your outfits down, so that you don’t look too dressy, you may choose a pair of loafers or flats as opposed to heels. The same goes for the bag, which may be one of the best teacher gifts, as it is versatile as it is stylish.

  1. Go with Pastels

classroom outfit

Many people refrain from wearing pastels and prefer choosing darker hues of color. But why not try to experiment with different colors? This might trigger your inner creativity whilst giving you confidence – the confidence you will later on instill to your students.

Here you have it – five outfit suggestions you can try if you want to spice up your wardrobe! Don’t be too afraid to experiment with different styles!

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