How to Create a Distinctive Trademark for Your Business


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A trademark represents the distinctive sign through which a business presents itself on any given market and this is why is very important to convey the message of the brand to its customers. It can be said that the trademark is the most relevant asset of a business, as it will distinguish the company’s products or services from the ones of the competition.

A sign becomes a trademark once the company that owns it registers it on the market in which it will operate; more exactly, when it is available for commercial use. In order to create a distinctive trademark, there are several tips that could help increasing the visibility of the brand.

 

One of the main aspects to consider when registering a trademark in any given jurisdiction, such as Japan, Italy or Ireland, is to create a logo that respects the requirements of the local legislation (for example, certain words can’t be registered – such as offensive words). At the same time, it is necessary to avoid descriptive words – represented by words that offer a description of the product or service, due to the fact that these words do not refer specifically to the company’s products/services, as they may also be used by competitors.

In Ireland, the legislation states that the local authorities can’t register trademarks that are identical or even similar with other trademarks that have already been registered in this country. At the same time, it is necessary to decide on the colors of the trademark, as the sign chosen will be registered only for the respective colors and the company will not be entitled to promote its products or services by using other colors than the ones already chosen.

In other countries, such as Estonia, certain types of trademarks can’t be protected under the local legislation if they lack a distinctive character; for example, if the logo is created only from letters that do not have a stylized form, it can’t be registered with the local authorities.

 

As a general rule, words that do not truly exist (invented words, a logo created from the association of two different words) in the vocabulary of a country tend to have the highest visibility rate, as they are new for the consumer market and they offer a competitive advantage through their novelty.   

Another way to increase the power of a trademark is by creating a catchy slogan to be associated with the company’s products. The combination of words and numbers can also represent a good idea for establishing a trademark and it advisable not to use three letter acronym logos, especially when the investors do not dispose of a large capital to be infused in marketing and advertising purposes.

In the situation in which the trademark is composed of several words, it is highly recommended to make the first word as memorable as possible – for example, by using foreign words, words describing animals, plants or fruits.  

 

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Innovations in design inspired by Tinder


One of the most famous dating app in the world, Tinder, has found a way to match over 20 million people per year. The app developers constructed and improved the design of this app to try and recreate the real-life experience on your mobile phone. Their aim was to make it as simple as possible, following user experience progress and implementing only the features users would love.

But in this article, it is not our topic to discuss Tinder; instead, we would like to take a look at what had Tinder inspired in the world of design and how has it contributed to playfulness and creativity of designers and other app developers.

Last week we shared with you some useful tools for typography online. One of the interesting apps that's left unmentioned is Font Flame - Tinder for font matching. By using this app, you are looking at different font combinations and you are using the swipe concept to generate which combinations you loved and which ones you will avoid using. It is still an early prototype, yet it solves one common problem for designers, and these "matches" between fonts are inspired by the Tinder app.

While talking about the swipe concept, let's see some ideas on Dribble from designers all over the world, and see what are their ideas inspired by this swiping for yes/no concept. In 2016, these ideas were extremely trending. For example, Berkay came up with an app that helps you choose the right product you want, based on your preferences :


https://bit.ly/2OCyu9X

 

Alex van Zijl brainstormed and shared his ideas about Movie Swiper, or how to use the swiping concept to choose the right movie for you

 


https://bit.ly/2Nua5Xy

 

Madalin also shared on Dribble an idea about how cool he thinks it would be to develop a Tinder for social events, such as Conferences. He added really nice design and used the networking concept of such social events to develop an actual web through which you are exploring your colleagues. He would also allow more details in the profile, as well as tags of interests to make the search more efficient.

 

https://bit.ly/2xBKUaW

 

The concept of Tinder, as well as speed dating, is often used as a warm-up on Congresses, Conferences, and Training all over the globe. Not to mention the Late Late Live Tinder and similar spin-offs this app has brought to the media.

We hope we inspired you to think about using an old style for a new idea, create a new original concept and kick-start your product. For the end, we would like to also mention nasserui and his new experiment on how he would change the style of Tinder (it also comes with some special effects every time you swipe left or right)

 

https://bit.ly/2NYDo3R

 

Some of these ideas might come really handy, don't you think?

 

About the author

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

 

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How to Unleash Your Creative Potential


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Whether you are an employee, a boss, a student, an entrepreneur, or a housewife, your creativity can help you bring valuable contributions to your household, community, and the world around you. If you are seeking a new way to unlock your creative potential, then dive into these suggestions.

 

Believe in Your Creative Potential

 

One of the worst things that you can do to limit your creativity is to doubt your own ability to be creative. Many people think that inventing brilliant ideas is something that happens for geniuses or exceptional individuals, but this is not true. Forbes Magazine reinforces the idea that all people are inherently creative, and anyone can improve the skill to enhance their life. A mindset that places others in the creative seat only makes this natural process seem difficult, and it can hinder you from speaking up or participating in positions that require an innovative perspective.

 

Walk Away From the Crowd

 

If you are constantly following the crowd, it is much harder to be a visionary. Creative individuals are not scared to go against the grain in order to be original. You may be surprised that some of your finest ideas float to the surface when you are alone. Many people may come up with similar ideas, but those who are not afraid to act in unorthodox ways can bring a superior idea to life and get credit for it. Those who are open to standing out in order to do something different are rewarded with creative breakthroughs every day.

 

Avoid the Distractions

 

Multiple studies suggest that all kinds of distractions may disrupt or even block the creative process. Performing the core of your creative work in an area without distractions can allow you to retain some of the greatest ideas that may otherwise fade away in a busy environment. Don't be afraid to turn off the television or your smartphone so that you can focus better.

 

Use Powerful Brainstorming Tactics

 

Using a variety of brainstorming techniques can help you ponder fresh ideas or design new products. The Medium suggests that you can write with your non-dominant hand, read blogs and books, jot down ideas at odd hours of the night, and construct a list of ideas that are not based on any restrictions to exercise your creative muscles. You can apply creativity to solve problems by brainstorming new methods to increase your productivity at home and in the workplace.

 

Consider keeping a tiny notebook to record your ideas at any time, so that you do not have to rely on your memory. Don't hesitate to write down novel ideas that are so far out that you are not sure if they can work. Over time, you or someone else may find a way to shape a wild idea so that it becomes a viable option.

 

Try a New Hobby or Skill

 

Without a doubt, some skills that you improve can help you unlock creativity in other areas of your life. Whether you try drawing, painting, writing, poetry, or photography, engaging in artistic activities can increase your capacity to be creative. Don't forget to explore fields that are linked to other subjects that you are passionate about, as developing new skills can only add to the depth of your creative abilities. Healthline suggests that exercising your creativity in your golden years reduces cognitive decline and even protects you from some diseases related to aging.

 

Recognize the Process Without Crushing it

 

Although a fabulous idea can come on a whim, some of your most valuable ones can only materialize after a deep period of reflection and refining. Taking an idea and presenting it to others without clarifying and developing it can limit its impact, and it can leave the door open for someone else with more patience to perfect your idea or product.

 

Realize that creativity is a process that must not be forcefully accelerated. Those who attempt to speed through the creative process may leave may juicy ideas and alterations on the table that could make a huge difference in how effective an idea is. If you take the time to be creative without forcing yourself to make progress, you can unleash some of the greatest ideas ever to influence the world around you.

 

The heart of creativity is synthesizing old and new ideas to do something different from what others are doing. Keep in mind that there is no single way to unlock or boost your creativity, as there are many factors that determine how out-of-the-box you are. In the modern world, being your creative self is more celebrated than ever before. The more that you practice, the more profound your creativity becomes. If you are holding back, allow the force of your creativity to flow and transform the way you live and work.

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Creative email marketing


If you are running a design company, or you are a freelancer company yourself, you surely have realized that you spend so much time on your email every day. Email communication is a very important part of professional life; it helps build a relationship with a client and maintaining that relationship.

 

 

Social media is knowledgeably important for your marketing strategy, it reaches your audience and enables a personal contact with your target group. Although, researches have shown that marketing via email has been much more effective in design, as email helps you build trust from the very beginning of your communication with the client.

Aside from being the most effective, it is also not taking almost any of your resources. You don't need much money for this kind of marketing! And the greatest benefit, for sure, is the opportunity to personalize your messages and really connect with the potential customers.

To make your email marketing strategy effective, your emails should have a call to action - invite people to open your website, purchase a service, place an order. Most useful ways to reach your audience via email and get an interaction with them is via newsletter and email surveys.

There are various online tools which help us bring our email strategy to life, such as Mail Chimp for example. Aside from making the creation of newsletters super easy, Mail Chimp also offers strong support for keeping track of the results of your marketing. Another familiar tool on the market is for sure Survey Monkey, easy and free software which helps you send out your surveys for your market research.

 

 

A new fish in the sea of email marketing, which we would love to share with you, is Survey Anyplace. Survey Anyplace is not just another survey creator. Survey Anyplace is for those who want to try something different, exciting and creative.

Surveys are important for your business to get a feedback and analyze your market - know how to improve your job. Surveys are necessary for you, but can also be a little too much for your audience and tiring at times. The Survey Anyplace knows this, which is why they are offering a much more interesting and fun way to communicate. What COLOURlovers would be happy to hear is that this app has some freaking cool design features; you can completely customize everything and fit it to your brand.

Their other features, such as new quality questions, incentive widgets, opportunities to create a quiz, possibility to integrate your social networks and share the management between your team, are some of the reasons why this new app got real popular real quick. We recommend you to check it out and give email marketing another chance to be a fun and playful way to keep your customers happy and coming back!

 

About the author

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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12 UX Tips to Improve Your Website in the Next Hour


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Your website matters. About 70 percent of people learn about a company by visiting their blog, rather than reading their online ads. The single most powerful thing you can do to reach potential customers is to provide consistent, helpful information on your site.

Making your website the absolute best it can be takes ongoing effort. However, there are times when you want to improve your site now. Perhaps your traffic dropped recently, or a competitor is stealing away your customers. Whatever your reasons for upgrading your website, if you want to get a jumpstart on the process, these 12 UX tips will help.

1. Strategically Use Relative and Absolute Timestamps

Users prefer newer material, and you want those new blog posts to get the traction they deserve. One thing you can do to improve user experience is to use relative timestamps on new posts, then switch to absolute timestamps after a week or so.

So, a relative timestamp would state you published a post two days ago, while an absolute would show you published the post on a specific date. That allows the user to see when the post went up without having to do a bunch of math to figure out exactly how old it is.

2. Create a Usable Architecture

While aesthetics are certainly important, don't focus so much on the look of your design that you fail to make it usable. There are some tried-and-true things you'll want to focus on, such as making sure all buttons work, links go where they should and forms function. The last thing you want is to frustrate your site visitors with a site that doesn't work correctly.

eWedding does an excellent job of making sure everything is simple and functions the way it should. If a user lands on the page, the choices of where to go next are limited, and each of those buttons works perfectly, taking the user right where the button says they'll go.

3. Study Heatmaps

While it's important to poll your customers and figure out what they want, sometimes they will say they want a feature and not use it. Take time to study heatmaps for your site and figure out what features users are and aren't using. There is little point in adding a specific guide that takes you endless hours to maintain if only one of out every 10,000 visitors looks at it. You're better off investing your time and resources elsewhere.

Heatmaps also show you which features people use most often and allow you to create similar resources for your users that will give them what they want. Heatmaps show you where to focus your energy.

4. Add Filters

If you sell a product that appeals to a diverse audience, you should add filters so the site becomes somewhat personalized for your visitors. Rather than having to browse through every product you offer, visitors can narrow down their search by those filters. You'll see this feature often on clothing sites, where you can sort items by type of clothing, color and even by features such as long or short sleeves.

 

 

Sincerely Nuts is a good example of an e-commerce site catering to a diverse crowd. Filter the products on the site by gluten-free, sugar-free, vegan or kosher. You can also browse by type of food, such as nuts, seeds, dried fruit or candy. Apply just one filter or multiple filters to go directly to the product type you're seeking.

5. Improve Your Shopping Cart

Around 61 percent of shoppers state they've abandoned a cart because of extra costs, such as shipping fees. There are many reasons shoppers might abandon a cart. Perhaps the checkout process takes too long. Maybe there were unexpected fees, such as the shipping costs mentioned above. The shopper may have had a coupon code that didn't work, and they became frustrated. Take time to study interior analytics and try to figure out where in the process you're losing customers.

To improve your checkout process, you first have to figure out why people abandon the cart. You may have to try a variety of tactics to reduce your cart abandonment rate. Offer free shipping over a certain order amount and give the user reminders of that discount throughout the shopping process. Send a follow-up email when someone abandons a cart. Offer a discount of 10 percent or so. Try different tactics to improve the process.

6. Add Seasonal Detail

Attract holiday shoppers by adding seasonal detail to your website. It doesn't have to take a lot of time to add something quick and simple like some fresh seasonal images or a logo that features the season. Google is an excellent example of tying your site into a holiday. Google occasionally changes up their logo to commemorate a special occasion or to celebrate little-known holidays or people throughout history.

 

Chipotle doesn't do anything time-intensive when changing up their website to show off featured seasonal menu items. Instead, the images change only slightly from season to season. However, they do reflect current offerings, and the images are vivid and mouthwateringly delicious-looking. One key, if you swap out images, is to use ones that are highly professional and relevant to your page.

7. Edit or Remove Underperforming Posts

Every site has posts that don't perform well. Perhaps the topic is outdated, or maybe you have since hired a professional writer to help with your content. Whatever the reason, look at the bottom five or 10 posts on your site as far as traffic or bounce rate and consider ways to improve them. You'll have to decide if it's better to edit them, or delete them entirely.

8. Make Information Easier to Find

If you want to increase conversion rates, make information on your products and services as simple to find as possible. Provide multiple links to that info. Add descriptive details on the product page. Provide a video that outlines what the product does and its many features. Anything you can do to put information in consumers' hands more easily improves the overall user experience. About one in every three consumers walks away from an online purchase because they can't find the information they're looking for.

9. Improve Mobile Responsiveness

Think about the last time you visited a website on your smartphone and had to enlarge the screen just to click on a link. If you're like most users, you walked away feeling frustrated. One of the most powerful things you can do for your website is to make sure it is fully responsive to different screen sizes. That means the text is large enough for the user to tap with a finger and go where they want to go.

If you run a WordPress-based site, you can install an app that will handle some of this work for you. If your design is HTML5, you may need to do some tweaks and offer different versions of your site for mobile and desktop. Obviously, that will take a bit longer than an hour, but in an hour, you can figure out which elements need improving and make a plan to move forward.

10. Optimize Your Images

Seventy-three percent of consumers say they leave a site if the images take too long to load. First, make sure to optimize your images. A variety of free software choices allow you to condense the size of your image files and optimize them for web use. If your images still load too slowly, reduce the number of images on the page or seek out a CDN system to deliver the images more efficiently.

11. Conduct Remote UX Testing

Don't rely on your favorite cousin to test your site and tell you all is well. Go the extra mile and use remote UX testing to ensure everything works seamlessly for all your visitors. You'll have to invest in remote usability vendor services to track how real people in their home environments interact with your website. The investment will pay off in higher conversions and better site usability, so it is well worth the cost.

12. Fix Navigation

An hour is a good window to improve your site's navigation. Over time, navigation needs change as your site grows. Study the options your visitors see as they land on your page. Are the most popular areas of your site the easiest to navigate to? Can you improve anything? What about mobile versus desktop navigation? Don't be afraid to use a hamburger menu if needed. Tweaking your navigation should be an ongoing process.

An Hour at a Time

Improving your website should be an ongoing task. Spending an hour here and there makes a big impact over time. Start with the 12 tips above and then expand into other UX areas. Before you know it, your site will more than outshine the competition.

 

Lexie is a graphic designer and typography enthusiast. She spends most of her time A/B testing websites and creating style guides. Check out her blog, Design Roast, and follow her on Twitter @lexieludesigner.

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The Different Colors in Your Logo Design and What They Stand for


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Choosing a color scheme is one of the most important decisions in the logo design process. Not only do the right colors play an important role in a logo’s aesthetic appeal, they also communicate meaning. Below, we’ll take a look at what the various colors in a logo stand for in order to help you choose a color scheme that will communicate the right message about your brand. Here are the different colors in logo designs and what they mean.

Red

Red is a vibrant and energetic color that is associated with passion, excitement, and anger. It’s a powerful color that can elicit strong emotions in the people who view it. If you want an exuberant and edgy logo that creates a strong emotional response then red is a good color to include.

Orange

Like red, orange is an energetic and vibrant color. However, it isn’t quite as mature and serious and is a little more playful and casual than red. Children often prefer the color orange, making it a good choice for children’s products. Orange is also an appetizing color, making it a popular choice for food and beverage companies as well.

Green

As the color most associated with the natural world, green is a calming color that conveys the idea that your brand is natural and eco-friendly. Since green is the color of cash, it’s also associated with wealth and is thus often used in logos for financial institutions.

Blue

Blue is the most common color in logo design, and over half of all logos incorporate some shade of blue into their color scheme. Blue is the color of intelligence, trustworthiness, and maturity. It’s often associated with technology and is therefore an especially popular choice for tech company logos. However, blue can be successfully used in just about any logo design.

White

White is the color of cleanliness and purity, which makes it a popular choice for pharmaceutical companies, cleaning supply companies, and many more. In most cases, though, white is better used as an accent color rather than the primary color in your logo since too much white will be seen as sterile and bland. This is especially true since most logos displayed online will be displayed against a white background.

Brown

Brown is an earthy and masculine color. Like green, brown is associated with nature as well, though it is most often more associated with the rough and rugged side of nature than the calming and peaceful side. If you are selling equipment, sporting goods, or other products geared towards outdoorsy customers then brown is a good color to include in your logo.

Black

Black is a modern, powerful, and luxurious color. It’s also a very formal color, though, so if you are going for a fun, casual brand image then black is best avoided. If prestige, luxury, and class are the connotations that you’re aiming for, though, then black is an excellent color to incorporate into your logo design.

Pink

The color of femininity, pink is a fun, playful, and lighthearted color that is a good choice if your brand is targeted almost entirely toward female customers. However, the color pink will repel many male customers, so it’s not a great choice if you are attempting to sell your products or services to both sexes.

Yellow

Yellow is one the brightest and most cheerful of all the colors. It is often associated with childhood and therefore is often used to promote children’s products and brands. If you use yellow in your logo, be sure to stick with the brighter shades as dull or brownish yellow is associated with sickness.

Grey

Grey is a neutral middle ground between white and black. It’s a serious and mature color that is often associated with industry and manufacturing. Grey by itself can also be a very unexciting color, though, so unless neutral and unexciting is what you’re going for it’s better to include other colors in your logo as well.

Purple

Purple has long been seen as the color of royalty, dating back to the times when purple dye was the most expensive of all dyes. Today, purple is still associated with royalty and luxury. It’s a slightly feminine color, but certainly not so much that it excludes male customers in the same way that pink is prone to.

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Why Do Business Owners Need Geolocation in their Web Design


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Things have changed, technology has advanced, and today, most individuals use geolocation to get data. For example, if you are traveling to a new destination, you may need geolocation to use navigators and maps. What about the weather-forecast services or when you want to book services such as Umber.

Geolocation is paramount as it saves time by helping users to detect the current location of an individual or item automatically without scrolling down lists to find it. You have probably used the technology to locate your lost phone or laptop at a time you just did not have an idea of what it was.

This is not the end of the list of ways in which geolocation has been used to make life easier. Think of a web design, where business owners can add the feature to their sites allowing them to detect the location of the site users. What’s better? You will be able to recognize the location of devices without GPS. The device will be detected using WiFi or its IP address. How great is that? This helps you to know your customers, and you will also be able to familiarize yourself with their purchase history.

The list is endless but to cut it shorts, here are some of the reasons why you need geolocation in your mobile app for an improved lifestyle.

Essential when ordering food online

You can easily use your Smartphone to order food online and get instant delivery. There are numerous food delivery apps, and with geolocation, you can track the delivery person and know how far they are from getting to you. This helps in determining the delivery charge, and to add on that; you can trace any restaurant near you.

Track goods bought from online sites

Online shopping can be fun, reliable and timesaving but requires a lot of patience. If you are not the patient kind of person who wants to know every move about the product, you can use geolocation to track the goods, know when they will be shipped and when you can receive them. The shipping charges will also apply based on geolocation.

Book a cab or taxi easily

If you are booking a taxi from a particular point to get to any destination, you will need geolocation. You have probably used it many times, but you had no idea. Geolocation helps in identifying your pickup and drop-in location. The fare you pay for the services is calculated based on the distance between these two points. This technological feature has made booking taxis online easier and simplified than before.

Al these benefits add up to one thing, simplified lifestyle. Geolocation apps have made life more convenient and valuable, and its importance will keep expanding even in the coming years. As a business owner, you should not agree to be left out on this. Ensure to add this feature to your web design and watch the conversion rate increase tremendously with time. It has allowed business owners to connect easily with their customers, which is equivalent to business growth. You can get the app from reputable providers such as https://www.localisermobile.net and get started.

 

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The Ws And Hs Of Color In Logo Design


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The Ws And Hs Of Color In Logo Design

 

We can’t help but admire the beauty and excellence of a well-designed logo. It’s true. Step out into the market and search for a product. You’re probably going to end up choosing the one that has a nice logo, the one that describes what you feel, and understands what you want.

A logo design is a part of the brand building process, which either adds to the business success or downgrades it. It comprises several components, each of which highlight the prospects the business is able to reach via an identity. Though each logo design element may reserve its importance, what the color does for the logo design is what the logo design does for the business.

We humans are visual beings and depend on colors to guide the course of our life. When it comes to brands and businesses, colors impart a distinct visual identity to them, without losing their respective aura.

Want to learn why and how the colors work their way through a logo design? Consider this article your North Star because it’s going to elaborate on every questionable W and H regarding colors in logo design and shed light on the deep details that are easily missed out.

The article will first walk you through the whys and whats, after which we’ll be dealing with the hows of the logo design color scenario.

So, let’s begin.

The Ws

 

W # 1: What Does The Color Psychology Say About Colors In Logos?

 

Almost everyone knows that there is some psychology behind colors but not everyone knows that there is a latticework of numerous emotions and behaviors guided by the colors alone. Each color is limitless in its expression and can elicit responses varying from person to person. For instance, red is known for its passionate qualities, but the same red (when representing blood) can nauseate many.

Moreover, picking colors for your business’s logo isn’t as easy as a nursery rhyme. Our mind is a highly specialized machine that makes intricate color combinations with various factors, such as culture, context, and various instructions and shapes our perception with respect to our surroundings. Moreover, we tend to associate different feelings and emotions with colors over time.

Anyhow, color psychology today is neglected to a greater extent and is generalized to simplistic concepts. For instance, red is passionate, green is soothing, and blue is calming etc.

When we use colors in a logo, we need to be aware of how the human mind works with colors and the respective context. We must bear in mind what makes a logo a good logo and how color psychology comes into play when cementing a solid foundation for your business’s logo design. Let’s take a brief look at what messages color convey with their meanings.

 

  • Red: Ever wonder why the ‘DO NOT TOUCH’ button is always red? Because it triggers abrupt responses as well as feelings of excitement, passion, hunger, loudness, and anger. It also represents youth, modernity, and playfulness.
  • Orange: Like the fruit itself, it is an energetic color and gives off a springy vibe. It is also known as the color for invigoration and sets one apart from the crowd. The reason for its energy is the powerful blend of red and yellow – both the primary colors.
  • Yellow: Think sun, think yellow. It contains all the optimism, positivity, and the warmth that invites creative and imaginative thinking. It also is used as an indicator of prompt action without any edgy or aggressive intension.
  • Green: What do a farmer and a marketer have in common? They both think green. Green is a versatile color option that packs a fresh, nature punch. Though being a secondary color, it combines the soothing and positive properties of the parent colors.
  • Blue: Blue belongs to the cold color category for a reason. The water, the clear skies, and the glaciers – they all resonate that soothing, calming, and composing feeling. Brands use blue to assure trust and liability along with spirituality and divinity.
  • Purple: Purple was used primarily to symbolize royalty, power, mysticism, and magic. In today’s era, it is used to convey wisdom, courage, confidence, and creativity.
  • Pink: From the beginning of the modern world, pink has remained its distinct gender-based identity, but the shades and tints say a lot more than that. From rusty shades to youthful rose gold tints, it’s got it all.
  • Brown: A serious earthy tone that defines masculinity and rigidity. It isn’t considered much as a part of the modern color culture, but using it the right way can make you stand apart from the crowd.
  • Black: The slick, the modern, the forever young – black never leaves the limelight. It also exhibits modernity and luxuriousness.
  • White: The extreme opposite of black and quite economical, the absence of color makes you look more neutral and can work for anything.
  • Gray: It’s the middle road between black and white and combines the properties of both to indicate a mature, classy, and serious tone.

W # 2: What Impact Do The Colors Have With Their Meanings?

 

As we discussed earlier, colors can deviate from the semantics they’re known for. Why do we associate an attribute or emotion with one color? Do colors mean what they mean or do we give them our own meanings?

Since the brain is a 24/7 running machine, it contains several nodes dedicated to each color. Yes. Every. Single. Color. No matter how many colors you’re exposed to, your brain has the ability to modify those nodes. It’s Iike a color sequence where you keep adding attributes to each color based on your growing exposure and experience with that color.

For instance, a red car on the road may remind you of the pain you experienced when you were hit by a red car in your childhood. It probably isn’t the same car, but the stimulus is the color red that triggers the memory of pain you once associated with it.

You could see it from a different perspective as well. When you’d see red around food, you’d probably remember your favorite fast food brand. Seeing a red logo triggers hunger, so there’s another experience.

W # 3: What Differentiates The Colors From One Another?

 

Color psychology revolves around everything related to color. It isn’t just a ‘blue is calm, yellow is happy, and red is passion’ thing; it’s much more than that. Apart from the main themes, the colors are associated with, the experience, culture, context, and background play a crucial role in setting the overall tone for the color perception.

Your past experience complied with the cultural usage of color and the context determine the overall meaning of a color. Despite those facts, many brands might exceed beyond the generally accepted notion of color perception and set a different color standard suited to the business values and objectives.

W # 4: Why Are We Affected By Colors?

 

You must’ve learned by now that the color perception keeps getting regulated time by time. So, why does that color perception affect us? How do the colors get ingrained into our minds and what impact do they have on our actions?

The color control runs in the subconscious of your mind, like a background app in your smartphone. When you come across a color, your mind produces two kinds of reactions: Arousal and evaluation.

The best case of arousal reaction can be explained easily with red when linked to romantic interests. A cascade of biological reactions inside the body takes place and as a consequence, we experience an adrenalin rush and an increased heart rate. The higher the arousal, the higher are the chances of getting hurt.

However, the other reaction is linked to the evaluation or likeness pattern of color choice. People are attracted to colors that are bright and warm in nature. For instance, if you’re hungry and are going to choose between two food brands – one using red and the other using multiple colors – your color node associated with hunger becomes activated and overrides your senses and lets you choose the one that has a stronger connection and perspective integrated within the internode connection in your brain.

Both these activation processes are at work in the subconscious of every individual exposed to colors. This part of psychology works well when brands are deciding colors of their logos.

W # 5: Why Do Color Combinations Matter For A Logo?

 

They say that a color can stir some emotions in your memory. But there’s another thing to it. Colors are more than what they seem and in the case of brands, a specific goal can be achieved using appropriate colors. As we’ve mentioned before, your subconscious is in a constant process of running the color code and acting as an action incentive section; the colors in logos work in the same manner.

But it is important to render the key traits of your business as well as the perception of your customers. Colors, with all their relevance, are used to define your brand personality. However, they should address your brand characteristics. Before you jump at the color scheme, ask yourself these questions:

  • What are the key traits of my brand?
  • Which colors best represent those traits?
  • Which actions can those traits and colors provoke in the customers’ minds?
  • Are the brand characteristics appropriate to my audience?
  • Are my traits and color palette aligned with my target audience’s perceptions?

Once you’ve figured out how’s everything keeps getting linked, you will likely pinpoint the right color scheme for your logo design.

The Hs

We’ve got past the color psychology and how the whole color psychology works. Now, let’s narrow our path to discovering how colors contribute in defining a logo and how your brand value gets a distinguished presence – just by color alone.

H # 1: How To Choose The Perfect Color Scheme For Your Logo?

 

Depending on the type of your business, there are several ways via which you can choose the color scheme. Just know that it is not a random color choice, but a deeply ingrained one. Each color has its own hue, value, and saturation. You must see past the visual representation and think about the how your color scheme is going to connect your customers with your product.

The process starts by going through the color wheel which has variations of primary and secondary colors. For your convenience, divide the color wheel into two halves. One half contains warm colors, while the other contains cool colors. The arrangement of colors in the color wheel gives you the idea of appropriateness and a balanced color scheme.

Based on your business’s objective, you can make the following combinations.

  • Monochromatic: As the term indicates, different values of the same hues are combined to give a more balanced feel. They have the same temperature and are able to grab the attention in a smooth way.

 

  • Analogous: Analogous color schemes are made using adjacent colors, such as red and orange and blue and green. To make one of the hues pop out, you can adjust the values of these colors.

 

  • Triadic: Tri means three and this type of color scheme uses three colors placed at equal intervals from each other. For instance, you can use red, yellow, and blue or green, orange, and purple. This type of combination has high saturation and intensity since they balance the temperature as well as the contrast.

 

  • Complementary: The colors in this scheme type are located opposite each other, such as blue and orange, red and green, and yellow and purple. These have high intensity and a high visual effect. What makes this combination the most used is the versatility that it adds to your logo design and works well with dominant colors and the evenly distributed ones.

 

  • Split Complementary: This combination contains three colors: a complementary combination with an adjacent color on either side. For instance, if you’re pairing green with red, you’ll be using green with red and red-orange.

As fun as it sounds, creating a color scheme for yoeur logo requires skills, knowledge, and time. A good color scheme controls the saturation and contrast in your logo design. You can create unique combinations by using neutrals and the classic B&W.

When deciding between colors, make sure you’re choosing the not-too-vibrant or not-too-subtle combination. When in doubt, check out what color schemes your successful competitors are using. Combine some inspiration, knowledge, and your imagination to devise the perfect scheme.

 

H # 2: How Many Colors Can You Choose?

 

Now that you’ve learned what each color means and the ways of combining them, how can you determine the number of colors you can choose for your logo design? Of course, the choices are unlimited, but since there is a semantic meaning behind each color, the number of colors have a meaning to them too.

The number of colors depends on your product. Is it something with a utility purpose or does it correspond to luxury? If it’s a causal product that displays lightheartedness and playfulness, you can choose more colors. On the other hand, if your product has a serious nature and is targeted at a particular audience, then the fewer colors, the better it is.

Another thing that determines the number of colors is the amount of content you use in your logo. If your logo is laden with several design elements and redundant text, the colors will lose their power. But if there is too little content and too much color, it’s still going to pose a problem for you. Your design will also become overwhelming if you’re putting in too much content as well as colors in your logo.

However, the key here is to choose the colors that represent the major attributes of your business and set its tone.

 

H # 3: How To Associate Your Brand Value With Your Logo Color?

 

As discussed above, the colors must align with your business objectives. They should bring out those elements and maintain a sense of congruency with the product. For instance, choosing deeper hues of black and purple when used in logos of a luxury brand will improve brand association with its products and motives.

In addition, marketers experiment with different approaches as to how colors can communicate several messages by activating the color nodes. They bring psychology to play with multiple factors, such as evolution, environment, gender, and social norms etc.

Pay attention to what your audience thinks about the colors in your logo and what evokes them to take the action. Noting the minute but deep details can help you associate your brand values with the colors in your logo.

 

H # 3: How Can You Get A Professional Logo?

 

If you’re a designer, then the above concepts might come easily to you. As for the brands in other domains, they either try their luck or hire experts to deliver a fully-furnished logo for their business. However, for brands that cannot afford expensive logo design, DesignMantic offers the ultimate solution; it offers a complete range of logo designs that help you pinpoint your brand’s goals.

Designing with DesignMantic doesn’t require you to acquire prior experience or knowledge of logo design as it allows you to choose your desired logo design from a plethora of options and have it customized. What’s more, you can even create your own logo using DesignMantic’s AI-driven logo maker tool.

With an advanced tool like that, you can achieve a hassle-free professional logo design in no time.

Bottom Line

 

Now that everything’s said and done, the colors will never cease to rein our world. With all that you’ve learned about how the color system hardwired into our minds, the color psychology is best at play when exhibiting the brand messages.

Colors are one of the main communication sources that drive our senses. They make us feel whatever we’re oriented towards, which makes the underlying psychology a form of an interesting art. We learn to deliver messages without using verbal cues and that is also how the successful brands employ special color codes to drive their audience. At the end, it is hoped that this article has covered most of the Ws and Hs of the color in logo design and has contributed to your knowledge.

Author Bio:

 

Meet Evan! He’s a Digital Marketing pro who’s been proactively engaged with the cyberspace since 2008, focusing on design services, user interface planning, and branding with a never-ending list. He now leads content marketing efforts at DesignMantic. Plus, Evan’s also a design aficionado since he loves DIY design projects.

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Useful typography tools


In the previous article, we spoke about some do's and don'ts of typography and use, misuse & abuse of fonts. Now that we are familiar with techniques of using fonts, we are looking at some useful tools you can rely on when creating your perfect website/book/add/business card.

Firstly, we introduce you to the Fontface Ninja! If you haven't had the chance to install this bad boy extension to your browser - now is the perfect time. Fontface Ninja hunts and recognizes fonts on the websites you are at, let's you try your favorite fonts out and you can even bookmark them or buy them at the Fontface Dojo. Cool, huh?

 

 

Another great font finder on the web is the What Font Is website. This site enables you to easily determine the font you are so charmed by in the simplest way! Just upload the photo or paste the URL of an image, and their software will do the job for you. Choosing the perfect font has never been easier.

 

 

If you are looking for fonts to download, try the Font Squirrel, or as they call themselves - free font utopia. It really is. They offer a great number of breathtaking fonts, so dig deep and discover the perfect one for your design. The number of great fonts could also be found on Google Fonts, as well as on TypeKit - this website also enables you to use their software for font detection, and they have a storage of premium fonts you can buy or have for free with a premium account. Another website called 1001 Fonts offers a good deal of fonts where you can also find those who are free for commercial use.

 

 

This not enough for you? Would you like to edit and personalize your font for the perfect outcome in design? No problem! A creative company called “cr8 software solutions” developed a program available for Windows and Mac OS X, named Type light. This light version of a Type 3.2 font editor gives you an opportunity to enter the world of font development. The light version of this software is free for personal use, but for the commercial one, the purchase of the full software must be made. They offer you a free demo without installing the program, so you can try it out and see if this is something for you.

Do you like the list of our suggestions to step up your game in design with fonts? The tools are available for you online, so get creative and let the fun begin!

 

About the author

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Secrets to typography


Whether you are writing an email, a blog post for your personal website or you are developing a client's brand, the type of font you use is of essential importance.

It has often been undervalued in our everyday use, but it is as important as the tone of your voice and your body language in public speaking. Our readers get who we are and the intonation of our story based on the vocabulary we use, but also the font of our text.

While writing any text, it is important to know which fonts to avoid. Standardized fonts such as Arial or Times New Roman are simply exhausted. Same could be said for a font such as Comic Sans - the popularity of this font made it look repellent to the eye today. Their use has been in our lives for decades. It is time to let them go.

To understand which font is best for our use, we need to acknowledge the personality of every font. There are all types of fonts - professional, serious, chill, conservative, and playful and many others. Decide on the family of the font you are choosing based on what is the statement you want to say in your text.

 

 

It is often good practice to use two different fonts in one document - one for the headings and one for the text body. This helps differentiate the chapters and introduces the reader with the content. It is recommended to use two opposite types of fonts. If we use two similar fonts, the point of using two fonts is lost. We should think about the heading that will stick out of the rest of the text.

 

 

When we are talking about the color of the text, it is somewhat popular the use of reverse type - when your text is in a light color and the background is darker. It is important to highlight that this practice works for the headings but often doesn't for the text itself. It is also good to mention here that the colors used should be exclusively in contrast, and the font should be as simple as possible and tick enough for easy reading.

To improve the readability of your text, you can try using serif and sans serif fonts, avoid decorative fonts and use punctuation correctly. Avoid long texts with small or large caps; highlight the words you need using italic, bold, or less recommended by using different size and color of the text.

We hope you found this article helpful and are giving fonts some more thoughts and research. What is your favorite font? Tell us in the comment section below.

 

About the author

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

Featured image by Ana Maksimovic, inspired by Spoon Graphics.

 

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