Behind an appealing and user-friendly web design, there is a lot of knowledge about how different elements are connected. In some cases you also have to choose different programming languages, depending on which platform the website is published on.
A web designer often works solely with content and layout on a website, but many designers also have programming skills. Web design is the visuals that meets us when we visit a page. The design is put together so that it appeals to the right audience. This means knowledge about web design is also necessary to understand digital marketing.
Do you think this sounds interesting? Follow on to learn more about what a good web design entails and what you can do to get a better, user-friendly and targeted website.
Proper Web Design
Before you start designing or redesigning a website, think about:
- Who you want to reach out to: Analyze your customers. The target group will, for example, influence the choice of color, presentation and other visual factors.
- What resources customers and potential customers needs to choose you over others who offer similar services and products.
- What you want to achieve with the web design. For example: increased customer activity, commitment, arouse interest, increased sales, etc.
- How to make your website easy to use: Lack of user-friendliness can result in both falls in Google rankings and visitor numbers. Improved usability can be, for example, fewer menus, search capability and general clarity.
- Universal Design: There are many users who rely on websites to be functional, even for themselves. Here you can, for example, use supplementary pictures, illustrations and multimedia. Universal design is actually a legal requirement and you should therefore make sure that your website supports these requirements.
No matter if you’re designing a website for bank services, a blog about how to find the best personal loans, or an online clothing store, it is important that your design matches what the purpose of the website is.
Avoid Static Web Pages
To get an optimal web design, you need to implement digital marketing, and design and redesign the website accordingly. This is a practice that is often called Growth-Driven Design (GDD). Such a design means that you have a website that is constantly evolving in line with customer behavior. To achieve this, there will be a constant need for analysis of what visitors do, how long they stay on the page, and what services they use the most.
In traditional web design, the case is often as follows: A customer needs a new website. The website is designed and then maintained and redesigned every second or third year. For some, this may be optimal, but many also miss out on good marketing and sales opportunities because the development is too slow.
With the Growth-Driven-Design method you get a web design that you can change and develop in step with your customers, and this way you will see a faster growth in the number of visits. It doesn’t have to be big changes, and often it’s something you can change and structure on your own, without any programming skills.
Benefits of growth-driven-web design:
- Result Driven means more results: When customizing the design and content for user experiences, you will get a website that appeals better to the right audience.
- Flexibility: You are not locked into a design, but has the ability to change and adapt the way.
- Continuous improvement.
- You get a website that matches the customer’s wishes and needs.
- More predictable: You don’t base web design on pure conjecture, but conduct the design step by step based on analysis.
- You’ll save yourself unnecessary costs: GDD allows you to make small adjustments and test the effect over a shorter period of time.
It can be profitable to get professional help with your web design. Using external agencies will save you unnecessary costs and adjust your budget according to needs.
Responsive Web Pages
To get an optimal web design, the design must be adapted to all screen sizes. Many of us use our smartphones and smart tablets, and therefore you should make sure that the website is adaptable to all platforms.
If you are unsure of how the website looks on your mobile, you can change the size of your browser and see how the items move. If the page ends up looking a little strange, the page is most likely not responsive.
