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Mobile presents new opportunities to connect.
What are the top five tasks that users need their smart phone for? Making phone calls at 83%, checking email at 74%, information searches at 67%, taking pictures at 62%, and accessing social media at 57%. Clearly, business owners can use each one of these popular tasks to help their mobile marketing strategy. This type of marketing has another way, than online app marketing, when you can just commit
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Its now possible for any business to include their social media streams inside a bespoke mobile app, and to provide a “chat wall” for their audience to engage with team members and each other… a rich source of feedback for business improvement and growth.
And how many of these other popular activities can your business tap into, to generate more engagement with your existing audience?
Mobile device usage growth applies to everyone.
Mobile isn’t just for kids and teenagers anymore. As of right now, the 55-64 age group is the fastest growing demographic on Twitter, and for Facebook and Google+, the fastest growing demographic is 45-54.
So what does that mean? Business owners could readily find a way to tie their mobile marketing strategies into those age demographics, and adjust their social media and email messaging to those groups where possible.
We can also see that smartphone usage is growing across all age profiles in 2014, with even a quarter of those over 65 now joining the ownership trend.
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