Colors with the fastest growing popularity


Most popular colors in every decade of mankind are reflecting on our habits and our needs, the development of different industries, changes within our lifestyles, global politics and economy. With the fast development of technology all around us, revolutions are made in almost every segment of human life - music, film industry, cartoons, games, nightlife, food industry, the sex industry, and many others.

Shutterstock Inc is the leading global technology company providing us with licensed videos, music, photographs and vectors for commercial purposes in the advertising and media industry around the world. By matching pixel data with image download data, their research has revealed to us which are the top three colors which popularity is getting wider day by day.

Colors of the future are colors which used to give us a taste of futuristic society, flying cars, urban ecstasy nightlife, and virtual reality. It is time to accept that this future is already here, and we are at the epicenter of its creation. Virtual Reality is no longer an idea; it is technology developing faster every day, available under the fingertips of us all. 2019 is the year for new revelations, new experiences, and discoveries, and these are the colors that will guide us through it:

 

colors of 2019

 

UFO Green #7FFF00

Shutterstock refers to this color as both "natural and supernatural", bright shade of green that is cozy for our eyes with a glimpse of nostalgia and memories of fields and powerful nature, while at the same time this is the color for driving attention, techno dancing with techno music, an idea of something surreal, as it says in the name of the color.

 

Plastic Pink #FF1493

This color specifically marks the urban lives of a metropolis. Its popularity started growing in Japan and then spread all over the globe. This color still captures the feminine energy which was celebrated over the past century, while it also gives us the vibes of electronic-oriented generation - this color is getting in our hair colors and neon lights, spreading like a beat from city to city.

 

Proton Purple #8A2BE2

This purple is the color of virtual space surrounding us, the color of signals that we transmit from our devices with every step we take. Proton Purple lets us discover nature and the world around us with a new pair of eyes, sharing positive vibrations and creative energy among people. You can say that Proton Purple is the color of our heartbeat.

Shutterstock also did a research on most popular colors in 20 countries on the planet. To discover more about popular colors visit Shutterstock.com.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Winter Wedding Colors We’re Looking For


Trends in the wedding industry tend to change often and when you’re getting married, the time of year will most likely reflect the season and the color of that season. It’s very important to create an atmosphere that adds personality and style to your winter wedding and using color is the perfect way to do this. It’s not always just as simple as saying you’ll use one of two colors you like, there are hundreds out there that may look better than others, especially when the snow is falling and your cold outside. Darker colors are what we would recommend in general if you’re having a winter wedding, this goes for bridesmaid dresses and everything else. You’ll find that people tend to wear darker colors as it’s colder and duller in the winter season, this doesn’t mean to say your day is dark and gloomy though, the colors simply add to the beauty of the day.

Rich Purple

Coat your wedding day in the majestic color of rich purple, it’s so complimentary for different figures, but it also makes a beautiful tie and groomsman color too. You can decorate your tables and ceremony in this purple color too add a little royalty to the day. The richness of the dark purple color is sure to add some mystery to your day, but it works well even if the weather outside is frightful. It’s the perfect complimentary base color to accent colors like grey and white and will be a perfect match with wedding dresses. Perhaps also add pale lilac for a softer scheme for your wedding day.

Muted Berry

Contrast a dark ivy with the winterberry colors, and you could have yourself the best and most beautiful winter wedding there is. Berry colors are ideal in the fall months, but when it comes to winter, people forget they even exist. Yet, if you’re willing to put them with some metallic colors such as champagne or ivy, you could have yourself a wedding you’ll never forget. This is even better for winter weddings taking place near Christmas as berry colors are all the trend around this time. The muted berry scheme contrasts well with the accent metallic colors to create a playful delicacy many brides only ever dream of. Plus, muted berries always look amazing for mother of the bride dresses!

Frosted Pastel Gray

While we often associate pastel colors with summer colors such as blush pink and peach, these colors work well with a winter feel too. Make your wedding the ultimate wintery vibe by adding duskier colors such as purple or gray to make it everything you’ve ever wanted. Pastel gray colors are perfect for the frosty days where the snow is falling meaning even if your bridesmaids wear this style and you use it as your base color it will work. Add accent colors such as soft pinks and darker grays to add even more dimension to your wedding day. However, make sure you add some brighter colors in certain places as it can seem dull if you use dark colors everywhere. We would recommend possibly a purple or pink color to add a little light into your big day.

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The science of colors


Did you know that human eye can recognize more shades of green than any other color?

Having in mind that forest was our natural habitat since Homo Sapiens started walking the Earth, this makes a lot of sense. In fact, throughout evolution, man’s survival was depending on our vision and sensitivity to colors – blue, trustworthy and calm, color of the sea reflecting the sky. Yellow, friendly and joyful, color of the Sun which lights every new day. Red, passionate and dangerous, color of the fire.

 

van colored yellow

 

After a history of relying on colors to evoke our instincts, nowadays, deep in civilization and the digital era, our brain still uses the power of colors for communication and signalization. Every child using dozen of different markers to paint a picture, knows that colors are a way of expressing feelings and reflecting the world around us.

Now, surely, we no longer live in the forest, and today we might primarily associate use of colors with something artistic. But how can we use colors today , what is their importance in technology and where is their place in modern communication?
The reality is that, as a modern society centralized in metropolis, colorful and shiny advertisement is something we can’t escape. We live in the time of consumerism and competition, where digital marketing is sending signals to our brain everyday, influencing our decisions on every level – what we eat, which toilet paper we use, how we paint our living room.

 

red roses next to closed window

 

And for every one of those brands we decide to like – science plays a big role in that liking. With every shade of every color a logo or an advert uses, a certain emotion, thought, association is evoked, we are inspired to trust them, to remember them, talk about them and buy that special product.

Further more, now that we know how exactly we connect feelings to certain colors, we can use that knowledge in our everyday life. Wouldn’t it be cool if we tricked our brain to be more productive in our office by choosing the right colors at our desk? Just like that, we could paint our bedroom in a way that would help us be more relaxed after a hard day’s work.

Make every moment of your life even more special by discovering all about colors around you!

It’s not Feng Shui, it’s science.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

 

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Is Black the New Black?


If you have ever had even a passing interest in fashion then you will have come across the idiom “the new black.” The term is used to denote something that has had a sudden surge of popularity and can be used on various occasions, using the idea of black as a popular colour. You can also customize the term to suggest popularity in general; for example, if playing hopscotch was the new workout trend you might say “playing hopscotch is the new black in the world of exercise.” You can even use the phrase as a pun, as seen in the case of Netflix’s hit show Orange is the New Black which is a play on words as in this case the “orange” refers to the colour of prison jumpsuits.

However the phrase is used though, the underlying understanding is that black is a popular colour. Black is the colour that needs to be usurped. Black is trendy, cool and tough to beat. But what makes the colour black so special?

Why Simple Colours Are So Popular

SOURCE:PEXELS

What makes the colour black such a hit with trendsetters and designers alike is that it is so simple. The colour black goes with everything. By wearing black, you can make a neon-coloured accessory stand out or you can match a larger part of apparel (a dress or a jacket) for an extra bit of contrast. That’s the reason why many recommend that women own a little black dress or an LBD - these timeless black looks are perfect for any occasion. Whether it’s a night on the town, a business meeting, or a cocktail party where you need to get contacts, an LBD is a good companion for just about anything.

It also speaks to people’s love of simple colours in general. Simple colours and primary colours (red, yellow and blue) are especially popular because they are easy on the eye, familiar and, like the colour black, they’re easy to match with other colours. When looking at the most popular design palettes, you’ll notice that many of them include red, yellow or blue, even if they do feature some secondary shades as well. The same goes for logos, such as the red, white and black Delicious logo which pairs a more softer colour with an eye-catching dark colour to really make the name of the company pop. Like the little black dress, people are also encouraged to incorporate yellow in their wardrobe, all because of the wearability of these simple, primary colours.

What Are the Best Examples of Simple Colour Design?

SOURCE: PEXELS

But these palettes and dresses aren’t the only examples of simple colour design as this is a basic design principle embraced by creatives from a wide range of sectors and industries.

Take the refreshment company Coca-Cola as an example. Their red and white logo is renowned for its simplicity and the way that its white name stands out on the attractive red background. The contrast draws people in. Entertainment streaming platform Netflix uses a similar design. Its blockish logo stands out on a white background in external branding, while in the app it has a black background. This offers a design with minimal distractions. Speaking of apps, the design of the Betway mobile app uses blue and white throughout so that the category descriptions of the different table games and slots are easy to read. However, the logo of the brand itself and the category headers aren’t distracting. This is important as it draws the users eyes towards the logos of the different games available, helping players navigate to designs that interest them. And what of the companies that allow us to access these apps, such as Apple? Apple’s famous bitten apple logo is typically black or grey. This means that on the occasions that Apple does add a pop of colour to its logo, it makes it all the more special. Likewise, the multi-coloured Google logo that represents one of Apple’s competitors incorporates all three primary colours, although there is also one stick of green. With soft edges and gentle colours, the logo has become iconic.

Incorporating simple colours starts from the very beginning. Choose the right colours for your logo and then use them throughout your branding. Don't underestimate how much simplicity can help to make your message stand out.

 

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How to choose a colors scheme for a relationship/dating site


How to choose a colors scheme for a relationship/dating site

There are many crucial aspects which require consideration when you are designing a dating site. The obvious components are the overall layout, ease of navigation, choice of font, incorporation of eye-catching images, and how well the text is seeded with those all-important keywords to draw visitors via search engines. But one of the most fundamental of all is much more elementary. Color. In order for your site to attract maximum web traffic, it must have an appropriate color scheme. Here are some of the reasons why this is so important.

 

How we react to colors

 

Before studying which colors would best tie in with a niche-specific area like online dating, it would be worth taking an overview of the subject. Color is a vital element of giving us an impression about something, and this is down to biology. When we see any color, a particular part of our brain reacts, resulting in a rush of hormones being released. These will affect everything from moods to emotions. An obvious example of this would be the use of red. The color of blood, we associate red with danger, which is why warning signs are traditionally red. But it also symbolizes passion.

 

This psychology is studied by everyone from graphic designers to architects, but especially advertisers. Studies have shown color appreciation, whether it is done consciously or subconsciously, makes a huge impact on what people decide to buy, accounting for 90% of product assessment. It is also hugely influential on which websites we are drawn to.

 

Understanding this in relation to the attention span of Internet users is of vital importance. The bottom line is, if a site visitor doesn't find a color appealing within the first few seconds of alighting on your homepage, they'll swiftly move on, never to return. With online dating, an enterprise centered on social interaction, it is vital a site has a compelling look. And the color scheme lies at the heart of this.

 

Themes

 

You would never expect a site offering legal advice to be brashly-colored. Conversely, if you alighted on a dating resource, you would most likely be deterred if it was overly formal-looking, or presented in blacks and reds, as if you'd stumbled into a fan forum for some metal band. Choosing the color scheme for a relationship site often centers on warm tones – reds, oranges and so on – which can signify warmth and hospitality, but also incorporate fiery passion.

 

Components

 

Aside from the choice of basic palette, there are many different aspects to any website's color scheme. Take a dating site such as Loveaholics.com as an example. The site header is about setting the tone, establishing the brand. Here the title ‘loveaholics,' is set in an elegant script-style font, in two colors; white emphasizing the essential ‘love' part of this heading. This is placed against a full-blooded wine red background, complimenting the heart-shaped logo next to it.

 

The remainder of the landing page is clean and white, placing the emphasis on the attractive image and sign-up form. Below, explanatory text is arranged in a neat, black sans-serif font, while hyperlinks stand out in a brighter orange. The general effect is minimalist, this straightforward color scheme presenting an inviting interface that welcomes site visitors to explore this relationship site further.

 

Other sites might opt for a more complicated layout, introducing everything from background images, borders, menubars, sidebars, buttons or popups. When any designer is juggling with these basic elements, their relationship to each other, as well as the overall site theme, is of vital importance. Too many color clashes will deter users. But used sensibly, color will bring your dating site alive!

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Ready to get Colorized?


What is fresh and crispy on the market and saves the day for every web designer ever? We are happy to present a brand new version of Colorizer - a tool developed by Paletton, a trending designers company with a set goal to make your work even more enjoyable.

 

What is Colorizer?

 

Colorizer is a widget for your webpage, ready to fancy up your site, making it super easy to combine colors and create the perfect palette for your online presentation. By knowing basics of HTML, CSS and Javascript, you can simply add the Paletton Live Colorizer code to your website, and let it generate shades of the color you choose, or custom create your palette for your web design.

 

This awesome widget is led by the idea that your website users can colorize their own table, template, flyer or graphic design, developing an interactive platform for your site visitors. The developers are encouraging you to get the version you like, and play with many features and possibilities this code is offering.

 

What Colorizer actually does for you is letting you implement the Paletton application (Color Scheme Designer) and share it with your target group. This means that everyone will be able to, very easily, create his/her own palette with the help of Paletton, and enjoy your website through exploring this feature. The users can simply preview the results and apply or cancel their design if they choose.

 

paletton

 

What Paletton also made sure of is that you are given step - by -step instructions on how to "install" this widget, or how to attach the code in your website. The knowledge of coding you need is very basic, and here you can find the guide for starting your colorized adventure, or links to try the demo versions.

 

Colorizer is currently developing its beta version, available for you to test it and play with the possibilities online. They have so far developed three versions of Live Colorizer and you can choose the one which suits your preferences, although we can say with certainty that this company won't stop surprising us with innovations and awesome ideas to develop their apps further.

 

Are you ready to begin your own Paletton road trip? Enjoy playing and exploring many options Colorizer is offering for you, and spread the joy with your readers and customers!

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Paletton - Color Theory Live


Remember everything you had to learn about color theory so far? Now you can finally sit back and relax, stop thinking about which shades work well together and which don't, because one app knows it all and works for you!

 

Paletton started off as Color Schemes in 2002, and it has been evolving through Color Scheme Designer, only to finally become what it is today - one app for optimizing your designer capacity by resolving all your doubts on adequate palettes. It was originally developed by Petr Staníček ("Pixy"), a Czech UI/UX designer, with the intention to be used by other designers. Petr is a designer, analyst and consultant, whose useful books on design can be found online, on his webpage.

 

The application allows you to mix and combine the shades for a perfectly packed palette from the spectrum. You can create palettes using one color (monochromatic), three colors (adjacent or triad), four colors (tetrad), or free style combination using as many colors as you desire. You can extract your palette by reading it's RGB from the website, and insert it straight into your design.

 

colorizer

 

Developed by Paletton

Even though we are super amazed by this cool software, this is far from everything that Paletton has to offer. Along with this color loving website, they have developed a widget called Colorizer - a simple peace of code you add to your website for every user to see and adapt the website palette as they find it most interesting. In the sea of tools developed every day in design world, Paletton Live Colorizer in its current beta version is a new, refreshing appearance, especially for web design. It offers a unique, interactive user experience, keeping your audience engaged and enjoying.

 

But, that's not all! Maybe you've heard of Colorpedia - a Wikipedia spin-off dedicated to all you can learn about colors, color blindness, color theory, complementary color scheme, color space and many many more. It is a developing trend, getting richer with information every day, for all of us who love exploring what we love in the color universe, learning new fun facts and useful skills.

 

Palette engine also allows you features such as presets and randomized palettes, and at this stage they also scheduled a mobile app for their users. Learning about new versions of Colorizer and Colorpedia developed by Paletton, we certainly could not keep this treasure discovery to ourselves! We can now say, without a doubt, that Paletton is something every designer will implement in its set of tools, and we are looking forward to many more features this talented team will develop! We wish you a lot of fun while playing with these fancy apps.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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The use of vibrant colors


Since we started hanging out on COLOURlovers, we talked about some colors more than others - the cultural identity of red, the appearance of blue in nature, an amazing combo of blue and yellow in many various examples. Today, we would like to explore our community's opinion on vibrant colors, what a vibrant color is and how to make any color look more alive. In this article, we are looking at most vibrant colors and how to make the best out of them in real life.

 

 

The first lesson we learned within this research is that the vibrancy of colors depends a lot on the type of paint/ink we use. When using ink, we can get the vibrancy of each color if we make it fluorescent. Among fluorescent colors, the color that stands out by how easy it is to recognize and spot, is most certainly orange, right next to canary yellow. The vibrancy of the colors gets increased by the UV part of the light, and in addition, you can combine it with black, or a complementary color.

On the other hand, if you take yellow or orange as a background, that would increase the vibrancy of other fluorescent colors - lime green, blue or pink. This combination of colors for increased vibrancy effects is telling us that the vibrancy isn't about the color itself, but mainly about how we perceive a certain image. An optical illusion is using this effect frequently, as the vibrancy of every color can be much higher than usual if they are at their maximum vividness (highest chroma form), combined with their complementary color.

Besides orange and yellow, a very interesting combination of colors is red with a green background. This composition creates a visual effect of the red object vibrating on a green screen, which confuses eye nerves that are reading this information.

Additional vibrancy effect can be achieved if we use the right composition of the objects in a design. If we lay red strips next to the green ones, the effect of vibrating image will be even stronger. Same goes for fluorescent color strips in between the strips of its complementary color.

Along with understanding the visual opacity and vividness of a color, to provide this striking impulse in an eye of a viewer we should also keep into consideration the right combination of colors and presence of UV / daylight in the image presentation. Even though this interesting phenomenon is often used in the optical art, it can be a valuable tool in adds (online, billboards, posters) design for attracting your audience.

What is your experience with vibrant colors? Do you have a favorite one? Tell us in the comment section below.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Awesome tools for exploring color palettes


In the never-ending seek for inspiration, new ideas that will blow our minds away, we've stumbled across these interesting tools that could offer you various ways of bringing something fresh in your design work. Whether you lack innovation or just want to play around with colors, these handy tools will take you on a trip trough time, space and internet to give you what you want.

 

 

1. time travel by color

Is your current design project asking to be a little more retro? Needs some funk and crispy taste of the past of mankind? We present you a platform called Color Leap, unique gallery of chosen artwork from over 4000 years of our past.

How is this online tool useful for you? The website stores over 180 palettes of artworks from all around the world. For every time period, you can find a selection of paintings or designs, check their palettes and copy their hex-codes right into your project. For every moment in time, you can also see additional palettes which relate to this epoch.

Whether you are looking for a vintage, 60's style design, or diving all the way back in the ancient civilizations, this unique timeline can provide you with fresh ideas and suggest palettes you might have not considered before.

 

 

2. the grass is always greener

...or what code should I use to present nature this time? Tired of having to try out all kinds of RGB shades every single time you get a new project? What if there was a tool which can just select the most suitable color for the terms your design relates to...?

Turns out, there is. The description found on their website is "Google, but for colors". And they basically are. Picular is a tool which uses Google Search and the result of Picular search is a selection of the most used shades which relate to your searched term.

What this app does is selects the prominent colors from top 20 images which Google Search locates under the search term. So, next time you are feeling playful, try out some interesting abstract terms, let the avangard inspire you, discover the color of loneliness, jungle and confidence, based on images of people from all around the world.

We hope you liked our new suggestions, and that these tools can help you unlock creativity, get inspired and overcome the routine in your work flow.

Have you tried Color Leap or Picular yet? Share your impressions and experience in the comment section bellow.

 

Author: Nina Petrov

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Your interior color for the autumn


You are looking for new inspiration to change your interior this September, you want to freshen up your bedroom and living room, break the patterns of how you redecorate and try something bold? Then Black Flame or Black Indigo is just the right choice for you this season!

 

This color is particularly popular this year, although it takes a little courage and a stylish eye to adapt it to your living space. Black Flame is bringing a new atmosphere with it, a new sense of elegance and it is perfect for minimalist and modern lifestyle.

Darker shades are always interesting to play with when decorating your home. Black Flame could be the color for one wall in your room, or maybe only a pillar. It is especially elegant for your bathrooms, you can try it out on your tiles or even create a mosaic and break the monotony of the white surfaces.

 

 

Black Indigo is a color similar to dark blue and purple, but the shade is very dark and close to black. Kitchens are also looking very glamorous with this color, especially smooth glowing surfaces. Although, if you're not sure whether this is the color for you, you can always try it in few details, such as cushions or decorations on your table.

Black Flame is popular to combine with less saturated, neutral version of black - Black Magic, which was announced as PPG's Olympic color of the year 2018. These two, in contrast with white, cream and beige sofas or bed sheets, are a breathtaking combo for decisive and brave decor.

 

 

Various colors coming from interior spectrum of black are often coming across as cold or neutral, but what makes Black Flame stand out is the input of violet, which makes a statement for you, saying you are young, adventurist and that you care about every segment of your life as much as you care about your living space.

Purple, violet, blue and black are all very easy to combine with bright and warm colors of your apartment, which is what makes this particular shade perfect for this season. It is simple, perfect for wide surfaces as it does not drive the attention, and it gives you a big playground for the diversity of decorative details in every room of your home.

What is your color palette for this season's home revolution?
Post your fresh ideas in the comment section below.

 

About the author

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

Read the full post

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