The Most Popular Jewelry Colors

jewelry colors

Whether you are looking to sell your own store-bought jewelry or a handmade item, many things will factor into the saleability of a piece. While pricing handmade items depends on things like materials, overheads and customer demand, selling store-bought jewelry, it’s arguably a more straightforward process, albeit with similar key considerations regarding  attractiveness, condition and craftsmanship.


While handmade pieces tend to be sold either directly or via online marketplaces specifically for handcrafted products, estate jewelry can be sold at a number of venues: if you’re looking to sell jewelry NYC (or anywhere else), you can choose to sell via auction, through a jewelry broker, or via a pawn shop or secondhand dealer.


Consider Color

After these steps, it can be easy to forget some key selling points that could make a big difference to how well your jewelry sells, including color. While it pays to keep up with the latest trends in popular colors of metals and gems, there are also likely to be some favorites amongst customers that never seem to go out of style. Here is a guide to what always sells, and how to keep up with current trends so that you can maximize your profits and meet customer demands.

Classic Favorites: Precious Metals

While some styles come and go, others are favorites. The most popular precious metal colors to date are silver and gold (with silver currently outselling the latter).When it comes to gemstones, clear or white gemstones like diamonds and pearls tend to be the most popular, but there are many more hues across the spectrum that customers also gravitate towards.


While there are gems that fall somewhere in-between different colors on the spectrum (these tend to be rarer stones like blue-purple tanzanite), the four main favorites amongst customers are:


  • Amethyst: Deep purple in color, this semi-precious stone thought (in some spiritual circles) to have calming properties originally rose to popularity during the Victorian, and later, art deco era.


  • Rubies: Originally popular during the 16th Century, rubies (from the latin “ruber”, meaning red) come in a range of shades from light pink to deep red.


  • Emeralds: Much like rubies, emeralds are also commonly associated with L.Frank Baum’s classic children’s tale the Wizard of Oz, where the main characters travel to a city made entirely of this deep green jewel.


  • Sapphires: Blue is known to be the most popular color in general, so it’s perhaps unsurprising that a gemstone of the same hue tends to sell well. Originally popularized in the 18th and 19th Centuries, sapphires continue to be popular to this day.

Spotting Color Trends

Some styles of jewelry are known for going in and out of style: one year the catwalks might be dripping with brightly colored jewels, the next minimal style might be in fashion. Jewelry style can also be subjective: if you are selling jewelry within a particular niche, such as gothic style or bridal jewelry this can be helpful as you tend to have a limited palette of colors and styles to work with. If you want to stay ahead of the latest trends, searching for jewelry trend forecasters can help you to keep up to date with what is likely to be popular in the coming months.


Author: JanusGP