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Daily Posts. Colorful Ideas & Inspirations.

Our team of writers brings you daily trend coverage, new products, inspiration, information and fun ideas. With an archive of more than 2,272 articles, you're sure to find something you love. Or if you have a great idea, let us know!

Vintage Colour Palettes For Autumn 2019


Redesign and repaint your blog, home, and closet, and prepare for a very nostalgic autumn/winter of 2019. This season's palettes are marked with warm colors with a single shade of blue, to break the warm monotony. Enjoy our picks and put your boots on :)

 

Vintage

 

Let the vinyl spin in the rhythm of these magical colors. This soft, innocent, and fragile palette truly give the taste of retro fashion, parties and carefree times. There is a beautiful gradient from dirty white to subtle orange, where the smooth blue shade presents the perfect contrast.

vintage color palette

 

 

 

Caffe Latte

 

Nothing says "autumn" like yellow leaves and a tall cup of coffee from your favorite local coffee shop. Wrapped up in your fluffy coat, swinging your boots through the grass in the park, smelling the perfect combo of roughly ground coffee beans and milk foam, you will fall in love with this season straight away.

coffee color palette

 

 

 

Pumpkin

 

Not only is this your favorite seasonal fruit, but it is also the unavoidable ingredient for the 31st of October, and the craziest party this year. Pumpkin palette is contained in the color of pumpkin and its surroundings in a beautiful green arrangement. Let the Halloween night shine with its full magical powers.

pumpkin color palette

 

 

Alive

 

Since colder weather often comes with gray, rainy days, this cheerful color combination might just brighten your day. The variety of warm colors offers comfort, in contrast to cold agua shade of blue and coral pink. Golden yellow, raspberry, and chocolate are the most subtle shades of these happy colors, inviting you to wrap yourself around them and enjoy the rain.

alive color palette

 

 

Creative Child

 

This palette is contained of colors we have seen above, only in different, more playful combinations. This palette is to inspire your creative workshop to design, cut, and glue, decorate and give away something sweet that comes from your heart. We have a beautiful gradient again, going to pink and orange shades, and two dark colors to oppose the softness of the bright colors.

creative color palette

 

 

How do you feel about these palettes? What is your favorite palette this autumn? Tell us in the comment section below.

 

Author: Nina Petrov

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How to Effectively Design a B2B Mega Menu


Your website has grown to the point where you know you need to separate pages into categories and subcategories. A mega menu is a perfect solution for a larger business to business (B2B) website. You can showcase the various areas without taking up too much real estate on your landing page.

In a recent survey, 94 percent of consumers said that if a website wasn't easy to navigate, they would leave that site and go to another. People have very limited time these days between work, raising a family and personal pursuits. Anything you can do to improve and speed up the experience on your website benefits your conversion rates.

Once you decide on a mega menu, knowing how to create it is the next step. Here are five different ways of designing an expandable menu for your website and a few examples of how other brands created theirs.

1. Make It Easy to Find

A mega menu is only useful if users can easily find the expanded menu. There are a couple of ways to activate your mega menu, including clicking on a tab at the top of the page or simply hovering over it. Keep in mind that users expect your navigation structure to be near the top of the page, so your mega menu activators should also appear near the top of the page.

One method is adding a navigation bar showing the main categories on your site. If anyone hovers or clicks on one of those buttons, the mega menu expands and appears.

dbs interactive

DBS Interactive features a mega menu on their website. Users can choose from Capabilities, Clients or a view of their Portfolio. If you hover over Capabilities, a drop-down menu appears. Pause on the tab long enough and it takes you to the page with full information on the services they offer to business clients.

2. Keep the Wording Simple

Don't try to get too cutesy with the wording of your categories. Have you ever visited a site with a theme, but the pages had such strange names that you didn't know what they were for? Instead, stick with basic wording such as "Shop" or "About Us."

If you're unsure what words to use, check out the searches people do while on your home page. What are the words they hunt for? Also, check out the wording on other popular sites. The words people are used to seeing in navigation bars on sites such as Walmart.com or Amazon.com are good choices for you as well because they're already familiar.

3. Add Calls to Action (CTAs)

Think CTAs are only for the bottom of your page? Think again. Expandable menus are the perfect location for a CTA. Your customer has already taken one action, so asking them to take the next step makes perfect sense.

mc call handling

McCall Handling places a call to action so users can "Get More Info" right in their mega menu. Click on the category "Warehouse Solutions" and you'll see choices for subcategories such as overhead doors, dock levelers and vehicle restraints. You'll also see a bold CTA button calling the user to find out more about what they have to offer.

4. Use Directional Cues

One of the great things about a mega menu is that you have a much larger space to work with than if you used only tabs on a navigation bar. As the menu expands across the screen, you now have an opportunity to add directional cues like arrows or category indicators such as icons.

Imagine an "About Us" category, for example, that drops down into an expanded menu and features an email with a letter icon, a phone number with a telephone icon, and a physical address as well as links to more information about your brand's history.

You can move a user through your site simply by giving them arrows as directional cues on where to head next. In a fast-paced world, this may make the difference between the buyer completing the journey on your site or bouncing away. Fellow business owners are just as busy as you are, so pay attention to the steps that get them from Point A to Point B the quickest and show them how to move there.

5. Mobile Responsiveness

Designers sometimes make the mistake of creating for a larger screen and forget about the many people accessing the internet via mobile devices. The most recent stats show that 52.2 percent of all Internet traffic is mobile. If your site isn't optimized for mobile, you're missing out on about half of your potential traffic. However, you also must consider how a mega menu looks on smaller screen sizes and if your expanded menu accounts for variables such as the device being used.

Fortunately, creating a responsive site isn't hard. The mega menu may look different for mobile, but it should have text and buttons large enough for a human finger to press and navigate through. Test out all aspects of your menu for smartphones and see how it looks.

buy swings

BuySwings.com is a website catering to organizations and businesses with playground equipment. They sell items such as seats and accessories. Their mobile site adapts perfectly for the user. Instead of showing the different categories in a nav bar, there is an option for "Categories" near the bottom of the screen on your mobile device. Click on the text and a page pops up with the categories of "Swing Seats," "Swing Set Hardware," "Accessories" and "Slides," or you have the option to shop by brand.

 

Is a Mega Menu Right for You?

If your site has multiple categories that don't fit easily onto a single line, it may be time for an expanded menu. Only you can determine if a mega menu is the right choice for your website. Testing out different options with your target audience is a great first step to figuring out whether this option is best. Either way, you now have the tools and examples to create a mega menu that draws in users and keeps them coming back for more.

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More Free Online Design Software


Sharing is caring and, to show you how much we care, we share open-source designer software with you every month. Edit your images, scale and resize your designs for any purpose, and have a top-notch content in a matter of minutes.

 

1 Paletton

Paletton is a new trending app that makes every designer happy to have it. It is a software that implements the rules of color theory, helping you choose a balanced and harmonious color palette. It is designed to be explored by the user, so without many spoiler alerts, we will just share their feature Colorizer - the tool you integrate with the website you're designing to refine the color palette on your pages. Within this project, they also started Colorpedia, a database where you can discover all about color theories and the use of colors overall.

2 Pablo, by Buffer

 

Developed by Buffer.com, Pablo is a Santa's little helper when it comes to creating engaging visual content. Discover beautiful stock images with their easy search engine, pick your font, format it and insert it to your design, and then just pick your social media platform for the app to scale your design in a second. Share or download your design for free today!

 

3 GIMP

 

GIMP is a GNU image manipulation program, an open-source image editor available for GNU/Linux, OS X, Windows, and other operating systems. Free HQ image editing was never this real - this sophisticated app lets you change the source code and distribute these changes further. You can add 3rd party plugins and develop the software according to your needs and preferences.

 

4 Easil

 

If an app ever smelled like summer, it would look like Easil. Their very own landing page gains your trust by showing you they understand designers and visual advertising. Aside from the really cool brand, they give you a drag & drop machine to edit your designs for free. They have two more plans, Plus for $7.50 and Edge for $59 per month, with unlimited possibilities and their priority support.

 

5 Crello

 

This is your social media first aid designer app. Create posts, videos, stories, headers, adds, thumbnails, banners and printable documents using Crello's great collection of templates, and all that with just a creation of the free account. Feeling uninspired? Check their Inspiration page to find post ideas, GIFs, animations, and coolest designs.

 

6 Word Swag

 

Word Swag enables you to add text to your images in no time. Get the app in App Store or in your Google Play, and go nuts using their Typomatic engine. It is more than just a pocket play - it's your best friend for creating art out of your social media posts.

 

7 Visme

 

Okay, are you ready? This one is really cool! Visme is a powerful app that turns your analytic data into lovely visual presentations in the easiest way possible. Add charts, graphs, custom icons and a great deal of stock photos to your unique presentation and get ready for the best pitch of your life. They offer a free individual plan, but also a variety of paid plans for businesses and education, as well as the special treat for nonprofits.

 

You gotta love that social responsibility? Dive into the next experience with one of the new, crispy apps.

 

Author: Nina Petrov, ninapetrov.com

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Transeasonal Colors


We have all heard about trans-seasonal dressing - fashion and clothing that fit any season, and any style. These outfits do not follow current trends, they are rather transcendental of seasons. Their classic design and attractive simplicity is a time-saver and it is good for your economy.

 

Today, on COLOURlovers, we will explore which colors and shades are trans-seasonal and attractive throughout the year, for both cold, snowy days and hot, sunny summer mornings.

 

Aqua #72D0DC and Turquoise #61C8C4

turquoise aqua transseasonal palette

 

 

Not only that these two are trans-seasonal, but together they make a two-color trans-seasonal palette. Although blue and green have a whole spectrum of shades for True, Bright, Light, Soft, and Dark seasons throughout the year, Aqua and Turquoise are all-time favorites. Their brightness is declaring them as cold colors, which makes them winter-friendly; they are water-colors - ideal to combine with yellow in summer and autumn; plus they are young, bold, urban colors, which means they like to be worn outdoors and shine under the sunshine.

 

Purple #803B8B

 

Purple transseasonal palette

 

 

Everything is better with purple! This magical, mystical color is always present in our auras, even when we don't wear it. Purple is a unique combination of lonely and exciting colors, it can be used to describe introverts, but also free spirit and vagabonds. This color is a true chameleon, which is why every season is a purple season. Shades of purple warm you up in those cold, winter nights, and offer a refreshment during the summer heatwaves. Purple is a color of the deep sea, and also the color of deep meaning. It shows character, and if you take purple as your personal brand color, you can wear it out throughout the year.

 

transseasonal colors in fashion

photo source instagram @iroirokubo

 

If we take two shades of purple - a darker and a lighter one, and merge them with Aqua and Turquoise, we get a mighty palette that never goes out of style. This palette represents early-blooming when applied in Spring, deep-sea flora in the Summer, a raindrop in the Autumn, and ice queen in the Winter season.

purple aqua transseasonal palette

 

 

 

Author: Nina Petrov, ninapetrov.com

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Acrobat DC - Helpful Designer Software


Adobe - it's the most used reader program at the planet for now, a lot of people doesn’t even know any of his options. That topic would help you to understand Acrobat DC a bit better, little interface and using guide. Check it out, and probably you would love to teach that program like a professional.

 

In an Adobe Acrobat interface, there are three views, and these are home, document, and tools. When we go further into details on document view, it can either be a single document interface or multiple document interface that is, view one document at a time or numerous views at a time respectively. Home is a displayed page before you open a PDF in Adobe Acrobat. The tool is where all the Acrobat tools are presented. The Document is the default view all the time when a document is opened in Adobe Acrobat.

 

Adobe pdf reader for windows 10 is available and can be downloaded for free from the Adobe official website. You can download it and install within a few minutes and start enjoying all that Adobe Acrobat has to offer. The following discussion shade more light on Acrobat DC interface.

 

adobe pdf

 

Home view

 

As already said this is the page that is usually displayed when you open Adobe Acrobat and you have not opened any PDF file. It is an integral part of Adobe Acrobat in that it gives you quick access to recent files, frequently used tools, storage accounts, shared files, and to do tasks. Concerning the storage accounts, Adobe Acrobat has two accounts; these are the offline and online storage accounts where you can access your files. Other than your local computer, you can access your files from Adobe Cloud – these are files securely store using the link “Document Cloud” found on the left pane and online accounts such as Dropbox, Microsoft SharePoint, Google Drive, and OneDrive.

 

 

Tool centre

 

This is the view you can navigate through to discover all the tools available in Adobe Acrobat. All these tools are listed according to categories. Whenever you select a tool, that tool-specific commands will appear automatically on the document view only if the file is opened. In some instances, you can also be able to open some tools without necessarily opening the file. You should worry about whether to open or not open the document; if you choose a tool that requires the document to be open, you will be prompted to do so.

 

You have the freedom to either add or remove tools shortcut in the right pane. This is how to do it. Clicking the “Add” button will result in adding the shortcut in the right pane. An alternative way is by dragging the tool into the right pane. To remove the shortcut, next to “Open” just below the tool name, click the Down arrow then select “Remove shortcut”. There is also an alternative way to remove a shortcut, and this is done by a simple click on the cross button on that particular shortcut in the right pane.

adobe pdf

 

Document view

 

As we have already highlighted, the document view is the default page whenever a PDF file is open. By default, when you open this page, you will see multiple tabbed interfaces for viewing numerous PDFs at a time. When you open multiple PDFs at a time, each will open as a tab but still on the same window of the application. You can switch from one tab to the other from the top whereby the name indicates the name of the file being opened in that particular tab. A previous and next buttons will always be displayed on the far right-hand-side for easy navigation through document tabs whenever the number or amount of documents are high such that they don’t fit the document view.

 

At the top of the work area, the toolbar and menu bar are displayed. For a stand-alone application, the work area comprises of three panes. Towards the left side is the navigation pane, on the middle is the document pane, and to the right is the tools or task pane. All these panes each have a specific important role it plays. The navigation pane located on the left is useful in providing smooth browsing through the PDF as well as perform other options on your PDF file. The function of document pane found in the middle is to display the PDFs. The toolbar located next to the top of the window plays a significant role in providing other controls you can use to work with your PDFs.

 

In the beginning, you may not be in a position to see various tools in the toolbar. To combat this, you can add some more tools to your toolbar for ease of access. To perform this, right-click on an empty space within the toolbar then select the tool that you want to be displayed in the toolbar.

 

In conclusion, we need to say that it's a small beginners guide, which takes five minutes from you. And even those tiny article bring a lot of helpful information to you, probably if you will check other guides by yourself - Acrobat DC will be used a lot by you. Thanks for reading and use only the best software.

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Colour Is The New Black : Men’s Accessories Trends in 2019


men's accessories

Know how to say colour in 18 different languages? We do. And this year, it seems the French do too. Trendhim’s Colour Report ranks Europe’s most colourful countries in 2019.

 

The Top 10 Most Colourful Countries (and how they say “colour”) :

  1. France – “couleur”
  2. Germany – “farbe”
  3. Belgium – “kleur” / “couleur” / “farbe”
  4. Finland – “väri”
  5. Portugal – “cor”
  6. United Kingdom – “colour”
  7. Hungary – “szín”
  8. Netherlands – “kleur”
  9. Spain – “color”
  10. Switzerland – “farbe” / “couleur” / “colore”

 

We all know that the French generally put a great effort into the way that they dress, and that they excel in wearing a lot of black and grayscale shades to refine their minimal and modern look. But if you are planning to tour around the Champs-Élysées this summer, and expect to surround yourself in a sea of monochrome, we will save you from the Paris Syndrome; the French are buying more colourful accessories than any other country in Europe this year.

 

Reflecting on this year’s Paris Fashion Week Men’s, this information is hardly surprising. Between the 18th and 23rd June, the City of Lights transformed into the City of Colours as many vibrantly dressed local and international guests flocked to the streets of Paris to express the strong seasonal vibes of summer.

 

Off the streets and onto the SS20 runway, models representing French brands such as Louis Vuitton donned a range of colour palettes and patterns inspired by flora tones, including a range of different pink and blue hues. This coincides with Trendhim’s Colour Report; while France is recently one of the highest ranking countries for buying accessories of general colours from the summer palette, they are also notably buying the most pink accessories in Europe.

 

Our research shows that there’s an uptick in colourful accessories in both Europe and around the globe. Compared to spring 2018, an improvement of 2.21% more multicoloured items have been purchased this year (spring 2019). But while black didn’t factor into our ranking, it’s still the #1 colour choice in Europe. And for good reason – wearing black is an easy way to add contrast to bright accessories and let that one statement piece really take the spotlight. For example, black is a good way to lay the foundation for a vibrant bow tie or lapel pin.

 

But as black is the #1 ‘colour’ in every country on our list, France taking the top spot for buying colourful accessories means that this year they are consequently buying less black accessories. Colour is the new black; bad news for the Parisian selling black berets.

 

Whether you’re a top-ranking Frenchman, adept at the art of wearing colours, or an 11th-place-wherever, adding colour to your outfit this summer seems officially the right thing to do. Europe supports you, and so does Trendhim. Time to add ‘couleur’ in your life.

 

The Colour Report is based on shopping habits in men’s accessories at Trendhim for May 2019. Data was compiled looking at all colours across all accessories with the exclusion of black, white and grey. See the compiled dataset here.

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Free Illustration Sources For Designers


When you are preparing a design project, presentation, UX prototype, pitch for a product, etc, sometimes you need a few shortcuts to get things done faster and focus on the logistic instead of the finesses. Before you are listed our best pics of websites that can help you get appropriate illustrations, absolutely free.

 

1 Streamline Illustrations

 

Streamline Illustrations gives you 50 illustrations for free, plus another 250 LGBT illustrations. You can choose between multicolor, duotone and monotone, and then download them for Illustrator, Sketch, SVG, PDF, PNG or Iconjar vector files. The illustrations themselves are cute, cartoon-like, and applicable to almost every topic.

 

The full pack includes 3000 customizable illustrations, and their price is only $199.

 

2 DrawKit

 

DrawKit gives you practical illustrations for your design, usable for startups and small businesses. They are under MIT license, which means that you can use them for commercial purposes. Acknowledged as No 1 Product of the Day by Product Hunt, DrawKit offers free categories, but also three different packages - Packs, Modular Kits and Animations, all for different prices. As Bukowski would say: Find what you love and let it... (p.s. this is not actually Bukowski, the internet just assigned it to him).

 

3 Absurd Design

 

The sole name of this source makes you love it. Absurd Design is a weird, journalistic-comic type of drawings, black and white, available for your designs. They give you a total of eleven free designs, that you can use in commercial purposes, in PNG format. For the big players, they offer a monthly membership, that opens the gate for colored illustrations, SVG vectors, and all the drawings you can get.

 

4 Bottts

 

Well, this is a whole different story. If you grew up loving Dr Who (like I did), or you come from a geeky background, you are going to flip to these designs! Bottts is a library, which gives you the elements to combine together for your perfectly designed robot illustration. You can mix the elements up using a Sketch App (they are basically a Sketch library themselves), design your robot's frame, antenna, colors and more. Look them up, they are adorable ?

 

5 Ouch

 

Best kind of deal - you get free design, and in return, you have to link back to the source. This gives you a free resource and gives them visibility in return, so it builds a very respectful, symbiotic relationship between the designers and the illustrators. Ouch.pics is a project developed by Icons8, that aims to free vector illustrations for the user interface. They offer a clean, contemporary look to your designs. Alongside with stock photos, free icon packs, and free music, their desire is to build a design platform and change the way people create.

 

What are your favorite open-source platforms? Let us know in the comments below :)

 

Author: Nina Petrov, ninapetrov.com

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5 Color Palettes to Inspire Your Branding


Brand your business with amazing color combinations to ensure a positive reaction from your potential customers. Consider the fundamentals of color perceptions, which we will mention ahead, and get your colors on!

 

When you brand your business with pleasing color palettes, you make your target feel comfortable enough to do business with you! It starts from the moment your create your logo whether you decide to use color pantones or hex codes. A Logo Creator for example, gives you template options which you can work on if you don’t feel like starting from zero. Color your brand with your personality and your values!

 

Colors Impact People Emotionally

 

Color schemes have a psychological impact you need to consider while you build a brand. This is why picking your colors is such an important task! You can create the perception you’re after in order to attract the specific market you want. People are very visual, so colors can impact them emotionally. To understand this better, let’s take a look at general meaning behind the most commonly used colors:

color scheme

 

Get Inspired with These Color Combinations

 

We have gathered the best color combinations for different business industries so you don’t have to break your head coming up with a harmonious mix. First, determine your brand’s personality by asking yourself:

 

  • Is my brand masculine or feminine?
  • Is my brand playful or serious?
  • Is my brand luxurious or affordable?
  • Is my brand modern or classic?
  • Is my brand youthful or mature?

 

This will help you decide which colors best represent your business personality and which will attract the kind of customers you want. Now let’s get to it by industry and get some color palette ideas that are on point!

 

Colors of Technology

color combination

 

Most tech businesses want to look innovative and bold, like they will be the next big thing. Because you are trying to appear innovative, don’t be afraid to step out of the typical blue or green. You can use other great colors like purple, yellow, orange, etc.

color of technology

 

As you build your tech business, colors are an entirely personal decision. You should be informed on color psychology plus your brand's personality in order to make a more informed decision. Consider things like, is your business related to social media? Is it an app?

 

Colors of Healthcare

color combination

 

You trust healthcare businesses with your life and this is why their branding should evoke that feeling of security. Because these kinds of businesses have a huge responsibility with the community, their image should be professional, authoritative, and peaceful at the same time. Most healthcare businesses rely on mainly blue tones, but you can definitely get inspired by these colors and try something fresh!

colors of healthcare

 

Colors of Legal

color combination

 

Legal businesses should have a minimalist logo. Most legal businesses choose sober colors to appear professional and keep it basic. They usually decide to use only one or two colors.

colors of legal

 

Colors of Marketing

color combination

 

Marketing brands usually want to appear as young, modern, and creative! They want to dazzle their clients while still keeping it professional. The challenge for these kinds of businesses is to have branding colors that are both cool while classic. I mean, they still need to be taken seriously. Among the industry, most leaders opt to use purples and they see their brands as feminine.

colors of marketing

 

 

Colors of Real Estate

color combination

The real estate competition is fierce! Clients need a brand that they sense they can rely on. If your business is in real estate, just like in healthcare or legal businesses you want your colors to say: trust me. This is why most businesses go with a blue color. Remember you can use awesome color combinations to give your customers the whole message! Try these:

colors of real state

 

Using a Logo Maker

 

Inspired by a huge library of templates in combination with helpful information on color perceptions, you can design your logo easily using the best colors for it! The rest of your branding is a piece of cake once you have your logo and your branding colors (fonts are huge too by the way). If you decide to create your logo design with an online tool, look for one that allows you to input your exact hex codes for your brand colors.

 

So now you know! Start creating that unique experience for your customers with a totally fabulous color palette!

 

Authors Bio:
Valeria Santalla is a multi-disciplinary marketer and content writer that loves to create branding assets for local business. She currently collaborates at Placeit.net, one of the largest logo maker and design template libraries on the internet.
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How to Effectively Integrate Your Brand's Colors into Your Storefront Location


color branding

Brand consistency is one of the most important aspects of making your store memorable to consumers. Every time customers interact with your brand, online or offline, they should be reminded of who you are, which requires using the same images, logo, colors and message.

Experts estimate it takes five to seven impressions before someone remembers a brand. That number may increase as more and more brands go online and clamor for the attention of a limited pool of customers. If you want to be memorable, you must present your brand in a similar way over and over using a variety of methods.

Using your brand colors in every interaction, including in your storefront location, is a great way to create a memorable impression. However, integrating brand colors into a storefront isn't always easy. You may be limited by the construction and colors already present in a rented space, for example. Fortunately, there are some features business owners have control over when it comes to storefront branding.

1. Create Display Windows

Creating window displays that draw people inside is a bit of a challenge. You have to highlight some of your more popular or recent items. However, your display windows are also a great place to integrate some of your brand colors, either through signage or selected products. Think about what might catch the eye of passerby as they walk past your store. What colors surround your windows and what will pop out to potential customers?

2. Change the Wall Colors

If you are in a location where you're allowed to paint, change up the wall colors so they coordinate with your brand colors. Think about the colors in your palette and what compliments them. If your colors are vivid, you may only want to use the brand colors as an accent and stick with trendier neutral tones for the background. Different types of colors have a different impact on your audience. For example, you can use black as a neutral color and to create a sense of mystery or stick with light greens and sandy browns for a sense of tranquility.

3. Add Signage

Signage is a way to incorporate the colors you want without changing the walls or altering more permanent store features. Using signage is particularly useful if you're still developing your brand colors or testing out colors before making a change. Signage is relatively inexpensive, but still makes an impact on store visitors. Use vinyl signs in the color of your choice or add color elements over a white vinyl sign. You can also use signs to point customers toward your register, sale items or to highlight new arrivals in your store. Don't be afraid to incorporate both brand colors and accent colors for attention.

4. Invest in Bags

What color are the bags you put purchased products in? Using customized bags is a great way to add additional branding that utilizes your company colors. Whenever the person leaves your store and others see the bag, the bag should be immediately recognizable as a company standard. Using a signature color boosts brand recognition by about 80 percent, so business owners should look for every opportunity to do so.

Think about the last time you visited a local mall. You may have seen someone walking out of Victoria's Secret with a pink and black striped back. You immediately knew what brand they purchased from. Perhaps you noticed a black back with white letters from Hot Topic. What colors scream your brand identity, and how can you put that on a bag so everyone sees the visualization?

5. Employee Uniforms

Depending upon what kind of store you run, employee uniforms might be a good idea. Keep in mind that uniforms allow store visitors to readily identify who works there in case they need assistance. The uniform should match the overall branding of your business. If pink is your signature color, invest in pink shirts with your logo or black shirts with a pink logo. Think about what type of uniform best represents your brand and how to add your company colors to the outfit.

If you've ever gone to Best Buy, you know employees are easy to spot because of their shirts with the bright Best Buy logo. Go out to eat somewhere like Hooters, and the orange shirts of the servers pop and grab your attention. No matter what your brand colors may be, your employee outfits should highlight them and make the store memorable.

6. Floor Signage

Adding signage to your floor draws customers in for sales and other events and directs traffic through your store. You can even use three-dimensional signage to draw them into a sensory experience. Signage can be used both outside your store, such as in a shopping mall (if the mall allows it) and inside the store to direct customers down a planned path. Think about footprints in your primary brand color that lead the way to a new, featured product.

Brand Colors Matter to Storefront Locations

Adding in brand colors gives your store a unique identity. Keep in mind, though, that the overall aesthetic of your store is much more important than simply throwing up certain colors. It's okay to limit how much you use your brand color, but there are some places you shouldn't shy away from it, such as a sign for your storefront. With a little attention to color and how it impacts your store visitors, you should find a balance between branding and usability.

 

 

Lexie is a graphic designer and typography enthusiast. She spends most of her time A/B testing websites and creating style guides. Check out her blog, Design Roast, and follow her on Twitter @lexieludesigner.
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How and Why Colors Become Fashionable


We call upon fashion designers to shape our fabric. However, before you start cutting, you need to decide on the color. This is where the fun begins. It turns out that the color and the overall color palette are sent to the designer from the outside. At the beginning of each year, a certain organization, quite literally, assigns colors that will be relevant in the new season. Let’s see who and on what basis determines what color will be fashionable.

Pantone

The organization that defines the current color schemes for most branches of design is Pantone. It is located in New Jersey, USA, and was founded in the mid-1960s by Herbert Lawrence. His main merit lies in the development and publication of the “bible” of color painting, called the Pantone Color Matching System. This is a numbered reference, supplied with the original name of colors. Subsequently, it is the Pantone color palettes that will become the company’s main product, made for the work of designers.

pantone

One of the most interesting departments of Pantone is the so-called Pantone Color Institute. This division of the company is engaged in theoretical developments in the field of color. Moreover, the word “institute” is listed in the title for a reason. The leading world psychologists and physiologists are involved in theoretical research here. It is they who, with the help of psychology and physiology, determine which color can be called relevant for a given year. The sociocultural factors and political and economic situations in the world are taken into account. Dozens of experiments on the perception of certain colors with groups of experimental volunteers are conducted.

As a result, after lengthy discussions, an important decision is made. At a meeting closed to the press, representatives of “color committees” from different countries gather. They are destined to determine the primary colors of the year, separately for men and women. On this occasion, the executive director of the Pantone Color Institute and head of the committee that chooses the Pantone Color of the Year says: “These elections are an attempt to collect the prevailing sentiments in the world in one shade.”

Fashion designer’s choice

People should not have the wrong idea that the choice of Pantone is a truth that cannot be opposed. Of course it is not. The colors defined by the Pantone Color Institute are just a highly qualified recommendation. Practice has shown that the use of these colors when creating a collection of clothes will help achieve the highest sales. Thus, the end user confirms the credibility of Pantone by buying clothes.

However, it is worth remembering that a particular designer, when creating a collection, can do exactly the opposite. That is, they can use color solutions diametrically opposed to the choice of Pantone, and only benefit from it. Being out of trend is a great boldness in the fashion world, which can be rewarded with interest.

pantone

For more than half a century, leading fashion houses have used their own brand colors, which to date have become their hallmark. This choice is primarily due to the inner sense of the designer based on knowledge of proportions and form. A good example is the company Tiffany&Co, which for many years has used the same color, designed by Paula Scher. Prior to this, the company used several variants of mint, and each department of the company could decide which color to use.

Customer’s choice

As a result, the choice of color falls to the final user. Thus, it does not matter what colors are declared fashionable and relevant – in the end, we choose the cloth based on internal, deeply subjective, factors. The joke is that designers can often predict our seemingly free choice.

If you need to write a paper about the main color of 2019, then you can ask, “write my essay,” and you will receive a professionally written paper on this topic.

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about Aug 27, 2019
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