The beginning of a new year is an excellent time to set goals for your company and make decisions on where to invest your time and money. Satisfied customers come back to your business in the future and tell others what they love about your brand. Figuring out what your customers want builds your business on multiple levels.
In a study of consumers, researchers learned customers value a positive experience so much that by the year 2020, customer experience (CX) will become even more important than price and product features in highlighting some brands as consumer favorites.
CX is made of intricate layers and hard to define. Below are six key things customers want more of from brands they patronize.
The world becomes more impersonal every year. If you phone a company, a computer offers responses. If you go to a grocery store, a machine checks you out. However, even though more and more things are automated, people want a personalized experience that applies specifically to their needs.
Your first step toward a more personalized experience is understanding your target audience and their pain points. However, you should also target language, offers and customer service based on each customer. Search engines offer information such as the customer's regional location, and social media informs you of their interests.
Coca-Cola has a Share-a-Coke campaign that offers personalized coke bottles with a variety of names. Name Cokes are in stores, but you can also order a Coke with a specific name or saying through their website. Offering a product with your name on it is the height of personalization. Your site might provide ideas for services in the location of the site visitor or something more straightforward, but the more customization you give the better.
Most families today have two people working outside the home and children involved in activities after school. They don't have a lot of extra time, and their time is valuable. Anything that saves a customer time endears your company to them.
Speed up your website. Most people won't wait around longer than a few seconds for your site to load.
Offer conveniences and keep checkout pages and forms as short as possible. If you offer customer service or ordering via telephone, reduce hold times as low as possible.
Don't make customers repeat the same information over and over again. Collect the necessary details to serve them effectively and make sure key people in your organization have access to that data. If a customer calls and complains about a product issue, they shouldn't have to repeat their entire problem when they call back the second time. Instead, the customer service rep should pull up the data and instantly know the issue they're having.
DY Concrete Pumps offers a custom quote that allows them to gather contact information and provide a chance for the user to include a personalized message. The custom quote offer is located at the bottom of the landing page with a bright yellow call to action (CTA) button that grabs the users attention.
Experts predict smart augmented reality glasses with reach 5.4 million people by 2020. Already, augmented reality permeates everyday life. Cinemark theaters offer games on the big screen leading up to movies that work with a Smartphone or mobile device and allow movie-goers to play games through augmented reality. The phone works with the image on the screen.
Advertisers place ads in magazines that work with an app on your phone and come to life. Pokémon Go became all the rage a few years ago, as players used their surroundings to view Pokémon you can only see in the app. As AR becomes more popular, expect to see it utilized more and more.
One way of utilizing AR on your website is through images that, when hovered over or clicked on, become a 360-degree video the user interacts with. You could also consider developing apps for smartphones that allow a user to place the item in their home and see how it looks.
Customers want communication with you to be easy and accessible. Around 51 percent of consumers state businesses should be available 24/7. Smaller companies and startups have a smaller budget that doesn't allow for 24/7 customer service. Fortunately, you can automate email and chatbot responses, answering some questions automatically and letting customers know you'll get back as quickly as possible on others.
Look at the different forms of communication offered on your website. If you only provide your email, add a live chat option and a toll-free number. Make communicating with your brand simple and painless as possible.
Razer offers high-tech products such as laptops, headphones and keyboards. Note how their support page provides several options to get in touch with them, including a searchable knowledgebase, live chat, a toll-free number, email and community help.
Customers come into a transaction with your brand with certain expectations. Once you understand what expectations your typical customer has, you can not only meet but exceed them.
For example, if your typical customer expects 24/7 customer support, work not only to offer 24/7 customer support but to also shorten your response times.
When you receive a complaint, solve it beyond what the person asks. If they want a replacement for a product damaged in shipping, include a small free item and thank them for the chance to make things right and overnight the package. Create goodwill with your customers, and they'll tell others about your brand.
If you're not sure what your customers want, ask them. Send out a poll and ask what areas need improvement. Pay attention to customer complaints, as well, and see if there are any patterns. No matter what type of business you're in, your success boils down to the relationship between you and your customers. Find the right mix, and you'll keep the customers you have while also attracting new ones.
Trendsetters know very well - that how you dress is who you are. Colors and materials we squeeze our bodies in every day are making a statement about our mood, our status, our love situation. For those who just love fashion trends and the overall evolution of fashion design, must know that there is a whole chapter on children's fashion and breathtaking trends, so that your child stands out in the crowd.
If you are a fashionable person, it only makes sense that your infants inherit your sense of style and discover new outfits and set the trends in school. To do this, children fashion designers over the world enabled you with online shopping for kid’s clothes. You can make a bounding moment while picking out super cool outfits together and make the shopping easier and non stressful.
Children have perfect measuring system, so it is almost impossible to miss the size while making a purchase, and on the other side you'll avoid the annoying parts of shopping in a mall with your child. They can't keep their attention for so long, and try out hundreds of different sweaters, just so you can see if it fits well. With online shopping, you get the best of all worlds - have your child's full attention and make a purchase in two simple clicks - and you got yourself a happy family. Now there is time to go for a happy meal or a playground instead.
Children Boutique website gathers the best children designers from all over the world, and gathers first hand information on what is absolute must have in a kinder garden or in school this season. Talk about a Christmas present? In the most perfect time of the year, you can shop for your child without any stress and time pressure. You can shop from your office, your kitchen, or cuddled under a blanket with the person you love the most.
Winter is here, it is time for sharing. And nothing says unconditional love as an outfit which makes your loved ones most popular among their friends. Get ready for a Christmas full of hugs and warm kisses with your favorite materials.
It’s the resurgence of the beard, everyone! What started as a trend a couple of years ago has now grown into a full-blown grooming subculture. Having finally flourished from cavemen into dandies, our favorite guys are spending more and more time (and money) on keeping their hair sleek and soft.
You certainly have your own bearded guy too, so why not get him a special treat this holiday season?
From boar bristle brushes and tiny, tiny combs to luxuriously scented shampoos and lush ointments, there must be at least one beard-related product with your guy’s name on it. To help you pick the best one, we’ve done some searching and compiled this ultimate bearded man’s seven-item wishlist.
Some for treating, some for trimming, and a few for shaping.
It may be a bit hairy, buying a beard brush as a gift, and you may or may not make a wrong pick. Your choice should depend on your man’s style and the quality of his facial hair, though you should also consider what he is planning to do with it. In case you don’t have any of these answers, just get him a bamboo-handle brush with stiff board bristles, since this is arguably the best one currently available.
Rogue hair is the greatest enemy of a well-groomed man, but where brushes cannot help, shampoos come to the rescue. Being an essential part of a beard care kit, a shampoo enriched with apple amino acids doesn’t only help the hair grow in a controllable way, but it also keeps it healthy and shiny. You cannot possibly go wrong with HiLee Cosmetics and their signature ultra-soft beard shampoos.
The glorious manliness of a beard cannot be easily achieved and is virtually impossible to maintain without a proper beard shaping tool. Their main purpose is trimming, in case you’ve never heard of them before, but they are not the same thing as a trimmer. Crucial for accomplishing a perfect curve cut, shaping a neckline, and trimming sideburns, the best shaping tools are actually made of plastic.
A mustache and beard comb may just be the best gift for a bearded guy, especially if it’s a gift given by a lady. A dapper man will take his comb wherever he goes and admires it whenever he takes it out of his pocket. It will be the single most important thing in his grooming kit and it will always remind him of you. And the best thing about it is, you can always custom-tailor the comb to his unique style.
A bit on the expensive side, quality beard trimmers make a brilliant holiday gift for men who pay attention to their looks. And trimming itself, ladies and gentlemen, is of the utmost importance. It doesn’t only help a beard look clean-cut and respectable, but it also prevents flaky skin, irritation, and bacteria. A high-quality trimmer is a thing of beauty, designed for both function and aesthetics.
Beards are so fab that even the IDF was forced to relax some of its restrictions on facial hair for religious soldiers. You can read the full story in this article, and even print it out as a gift to a bearded man who’s decided to shave it all off. Alternatively, you can learn to respect his decision and get him his first straight razor. For sharp, solid, and impressive-looking blades, go for carbon or stainless steel.
You can choose a shaving cream based on its lush texture and seductive scent, but keep in mind that like all other skincare products, this one too works only when applied on a suitable skin type. For dry skin, opt for a glycerin-based cream that includes a skin soother (aloe, coconut oil or vitamin E). Allergen-free shaving creams are a must for sensitive types, while oily skin demands mild astringents.
In case that your favorite bearded guy already has everything he needs for treating, trimming, and shaping his lavish facial mane, other holiday gifts that celebrate beards are tobacco pipes (a match made in heaven), mustache-shaped tie clips (quirky and cool), and of course, Christmas beard lights!
June and July together were months full of color! We asked how palettes made you feel on our Twitter channel, and you answered. Thank you for being so active in expressing your opinion Colourlovers! Let's review the questions that we asked and the winning palettes.
The most mystical palette : his mystical beard
The palette that described #betrayal the best: Anger Management
The palette that screamed #jealousy: jealous*
The palette that looked like #sun the most: Here Comes the Sun
Favorite Napkin guy's palette was: take my breath away
Favorite #green palette : A Dream in Color
The best #passion palette: infatuation
The best #icecream palette: Icecream Truck
The best #sand and #sea inspired palette: shifting sands & sea
The best #emptyspaces palette: my empty space
The best #mind inspired palette: Clouds in my mind
The palette which described the #mood of the day (23rd July): Flat ideas
So, Colourlovers, what do you think about the palettes? Do you see any pattern? :D
Share which one is your favorite. We can't wait to hear from you!
About the author:
Ana is the community manager and editor at Colorlovers. She is a part-time traveler and part time web and graphic designer. She is passionate about photography and nature - a never-ending source of inspiration.
If you love comfortable clothes and feel most like yourself, you should focus your attention on cute sporty outfits. The athletic chic style is considered al trendy one that never goes out of fashion. Moreover, today's fashion commends the beauty of sporty garments and, therefore, you have the opportunity to wear something sexy and comfortable at the same time. Don`t think that sporty clothes are the appropriate attire only for the gym or yoga class. No, no, no! You can also feel comfortable and confident putting on athletic essentials on the streets as the casual clothes.
Sportswear is known as comfy and functional attire and that's probably why ladies like to experiment with their sporty outfits. There are really a lot of easy combos that you can mix up together and get a great look. Mostly, you can experiment with a bold color palette because a perfect sporty outfit is actually super formulaic. Just remember you need five things that help you make your look gorgeous (by the way, these five essentials are the useful pieces of clothing that every lady should have in her wardrobe):
Well, these basics make you sporty, but you also can add more colors and accessories to your looks like a lovely bracelet or a cute fitness tracker, sweaty headband or sunglasses can really make you look bright and eye-catching.
Look at the best examples of the stylish, sporty look in 2018 and think what ones will fit you.
You need a very good downloader to download YouTube video safely. Even though there are hundreds of such downloaders available, finding the right one can be little time-consuming and you may need to do some good research. The best downloader will have some definite advantage over the general downloaders which are available today. The following factors are very important in choosing a downloader which will help you to download you Tube video safely.
Speed of the downloader is very important. There are some downloaders which are very sluggish and they need few hours to download a simple video. You cannot wait hours for the downloader to download a video. You need a downloader which will download your videos with a fast speed. There are some YouTube video downloader apps which will download a two-hour full HD video in just four minutes. Such fast downloaders use the multithread technology and as a result of that you get the benefit of getting your video within few seconds.
Find a video downloader that will allow you to download You Tube videos in any format. Which should download the videos in MP4, WebM, 3GP, FLV formats. You should also be able to save any YouTube music as MP3 files. Such a downloader should be able to rip web links to AVI, MKV, WMV, iPhone, PSP, Android, phones, etc.
Your downloader should allow you to save several videos at once. There are many downloaders which does not allow this feature. Would you like to keep downloading videos one by one doing everything manually? Definitely not. You need a downloader which will help you to save time by saving several videos at once as you want.
Just make sure that the downloader you are using preserves the original quality of the videos. If you get a low quality video that you cannot use or which is very much pixilated, what is the use of downloading the video? It is just a waste of your time and Internet. You need a downloader which will preserve the original quality. Some of the downloaders may even help you to improve the quality by allowing you to download in a higher resolution. It is also important that your downloader allows you to download 4k and full HD videos. With time, the quality of the videos in you Tube and other sites are increasing and so you downloader should be able to handle the latest type of videos and download it for you within a short time. Find a downloader that supports different qualities such as 4K, 1440p, 1080p, 720p, 480p, 360p, 240p, 180p.
It is important for people with slow Internet connection to limit the download speed. However, most of the downloaders are not sophisticated enough to allow such ability to limit download speed. However, there are some very good downloaders available which will allow you to limit download speed according to your wish. Choose a downloader which has this facility.
There are some downloaders which will allow you to download videos only from a few sites. On the other hand there are downloaders which will help you to download such videos from 10,000 sites. Which one will you choose? You should be able to capture online videos easily from YouTube, Facebook, Vimeo, Dailymotion, Twitch, LiveLeak, Veoh, local and adult sites.
Freemake Video Downloader is a downloader that have all the above mentioned features. It lets you download YouTube videos and 10,000 other sites; save videos, playlists, channels in HD, MP4, MP3, AVI, 3GP, FLV, etc. It is absolutely free. Download it here
One of the most common designs I've been seeing as of late is watercolor splashes featured on paper goods and the runway. Watercolors make me excited that summer is just around the corner, and they are kind of romantic as well, making me feel calm, relaxed and happy.
Check out these inspirational prints and paper goods featuring elegant watercolor designs:
Create Your Own Watercolor Masterpieces with Creative Market by downloading these products:
Summer is just around the corner, and the sun is starting to shine behind the clouds. As the weather warms up, we are starting to see brighter colors trending. As you walk around you'll probably see warmer and brighter tones on display in fashion, home decor, and print as the weather continues to heat up.
Bright yellow and canary yellow are starting to emerge as popular colors again this year. We've seen yellow trend in the the past, but it seems to be emerging as of late. Check out these awesome uses of yellow in home, design, and fashion for your inspiration:
Check out these palettes featuring yellow:
Looking to add some yellow to your creative projects? Check out these designs from Creative Market:
Everywhere I go, I seem to see large or small animal accents in clothing stores and home decor and furnishing retailers. I absolutely love animal print, and am so happy to see more and more of it popping up and being popular. How would you incorporate small or large animal accents into your home or outfit. How animalistic do you want to be?
Check out some of these awesome uses of animal print for your inspiration:
Check out these awesome patterns for inspiration:
If you're looking for more creative inspiration, check out Creative Market's awesome selection of animal print vectors, patterns, and graphics for your creative projects:
There is nothing that screams Summer and Spring like flowers. I love walking outside and seeing all of the gorgeous and fragrant flowers blooming. There is something simply sweet and romantic about flowers. Not only do we give them as gifts to people we care about as a sign of affection, flowers are also presented to people as a symbol of regret and apology. I love the hidden meanings of flowers, and I think that floral prints and patterns are definitely making a come back in 2013. We are seeing more and more floral patterns with a funky and vintage flare on the runway, in stores, and featured in interior design.
If you love these floral prints you'll love these inspiring patterns from COLOURlovers:
If you're looking to start creating something with a floral pattern why not check out these resources from Creative Market? All it takes is two clicks (purchase and download) and you're ready to get creative!