7 Useful Tips For Building A Design Portfolio As A Student


Why do students take a separate class to learn the skills of building a portfolio? Is it really worth it because you can always rely on some online service that offers you to buy assignments and receive good writings? Well, the truth is that you always have an opportunity to opt for online companies like Australia PapersOwl that will create a proper paper, but you can do it on your own, thanks to the classes you can take and a few tips that you need to have in mind. Building your graphical showcase of personal skills and work experience should be eye-catching, innovative (in terms of design) and interesting to your potential employers from the niche you want to develop a career in. Let’s say a few words on the most useful tips you can learn to tailor the perfect presentation for your job-seeking adventures!

design

Review other design online portfolio examples

The best way to start is to see what other students did, just to see how they think. This is a good tip to remember, especially for later job searching adventures when you are entering the more specific industry. Their design introduces you a gap that no one filled so you can use that as an advantage. Avoid plagiarism and copying other’s design portfolio examples, but rather be creative by designing something that you haven’t seen yet. This way you attract the attention of potential employers who will see that you have a talent and ability to distinguish yourself among others.

Alternatively, use services like Portfoliobox where you can create and customize a site according to your preferences. This way you can quickly and easily set up your website to show your skills. You don’t need to code complex structures just for a kick start but rather to quickly land somewhere and use your skills.

Show internships, side-projects, and assignments

Internships are the fantastic way to boost your knowledge, experience, and paper and try to get on board during summer to experience a bit of work atmosphere and students that work on many side projects are busy all the time but also potential targets for employers. The experience is the key to the development, so make sure you collect it as much as possible. Sometimes is hard to get the project as you have no experience, so you should start your own one to show your skills and decisiveness. Include all of these in your portfolio and if needed buy assignments from professional writing services that will enrich your vocabulary. Assignments are the legit way to prove your qualities and skills so make sure you include them in the design.

Do not be afraid of mentioning every project that you participated in. Whether is a social science project or a small startup plan for sustainability in fashion, you must include it. The employers care about your design, thinking and developing, but less about how you use natural and recycled materials to create a trendy and fashionable piece of clothes. It is all about the involvement and role, so make sure you precise your project roles and assignments.

Buy a domain, design a logo and make it personalized

Web presentations are one of the most common ways in the online world. If you are wondering how to make a graphic design portfolio unique, then you should start with buying a domain and getting things on a higher level. Once you buy it and set everything ready, make your own logo to make things more serious. Learn CS Photoshop or other program and model your logo for the website that shows your job skills. If possible, code a unique theme for the website and hire Australia assignment service to write a personalized and high-quality content.

social networks and linking

Use social networks and linking

The social strategy is important as it confirms your identity and integrates you with the rest of the world. It is recommended to use two online platforms that you should according to your skills and affinities. For example, if you are a graphic designer, you should use Instagram as it more illustrative tool. Good backlinks are a fantastic way to make you more appearing on Google especially when you link social accounts in your portfolio. After all, the better everything is packed and connected, more likely is that you will catch someone’s eye.

Explain your affinities and wishes

Why do you present your knowledge? What do you want to achieve with it? Explain how and why you and your projects are different, and how they can be useful to someone use. The relation to personal and real-world experiences is a good link to explain what you are looking for. Present useful facts that back up your claims and intentions, as well as reasons for designing a portfolio.

outside the box

Balance colors

This is especially important for those who want to be graphic designers. Practice on many projects before until you learn and get the feeling of color setting. Do not make very colorful portfolio as the neatly balanced, graphically precise template of your presentation is all you need to be interesting to companies. You can use Paletton to design a color palette that has a balanced spectrum and make everything more personalized and unique.

Mobile-friendly and content-related

A lot of people are searching for projects and workers via mobile devices, so keep in mind that you must optimize portfolio so the Android or iPhone users can easily navigate it and browse. If you don’t, more than 50% of users will just close when sees content and design that are not optimized. Depending on the industry and jobs that you are looking for, you should find online Australia buy assignments service to proofread and optimize your content. Student portfolio websites often recommend some good team of writers that tailor your content to be optimized and well-suited for the niche. Keeping both things optimized, you are building yourself a concrete pavement to the job you want.

 

Author’s bio: Becca Stickler is a freelance writer with a focus on sustainability and eco-friendly living. Now engaged in travel around the country and writing.

 

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Why is Great Photography Crucial for Your Website?


creative designer

Did you know that 38% of visitors will stop engaging with your website if your content is visually unattractive, or that 48% deem good website design to be the number one sign that a company can be trusted? When it comes to aesthetics, in addition to choosing the right colors, fonts, and artistic style, your choice of imagery is key. This is as much the case in your opening page as in your About, Products/Services, and even your Blog sections. Find out how to present your photography in an artistic, efficient, dynamic way.

High Resolution for Picture Perfect Images

Photographs displayed on your website should contain a significantly high resolution so as to offer your readers greater clarity and crispness. Your audiences should be able to zoom in enough to check out one part of the photographer in minute detail, particularly when it comes to product images. The higher the resolution the slower the page load time. Make sure your images are not so large that users struggle with viewing them. Use JPEG images (which are faster to load than PNGs and other formats), don’t upload images weighing more than around one megabyte, optimize your images (don’t scale down large images as this make your page take very long to load) and test your website load speed through dedicated web page test sites that will run optimization tests and make suggestions for improvements.

Capturing Hearts with Your Photo Display

Some pages will contain a blend of word and text. Templates work well to help you position each accordingly. However, if parts of your website are composed almost exclusively of imagery (for instance, a photography blog or memories section), you can present various pictures at once, cropping and resizing pictures so the effect is similar to an online collage. For instance, the screen can be divided into two, with one large landscape photo taking up the entire left page, and a blend of landscape and square images occupying the right-hand side. Presenting images this way highlights their beauty, since images can be used to contrast shapes and colors in a visually arresting manner.

Relying on Professional Photography

Depending on the industry you work in, it may very well be worth investing in the services of a professional photographer. Ideally, your chosen photographer should be able to provide a blend of video and still images, for use both on your website and your social media pages. If you work in media, for instance, and you cover local social events, restaurants, prominent people etc., the photography should have the correct lighting, resolution, and background. If your industry is less visual in nature, you can probably get away with using quality stock photography by companies like iStock or Shutterstock, both of which offer a bevy of professionally taken photos for a relatively small subscription fee.

Because modern day consumers have so many audiovisual temptations, any company wishing to be a standard bearer needs cutting-edge photography on their website. Templates will help you lay out standard articles, but especially if you work in the media or an artistic field, an in-house designer will ensure your images are set in an appealing, proportionate manner that is true to your brand and style. It all begins with the source of the photo, of course. Everyone may have a camera on them at all times, but taking a cracking photo is an art that requires training and of course, the talent that only one who is truly passionate about photography, has.

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Beautiful And Original Product Designs


product design

One of the great aspects of technology is that we now have access to more products than ever, no matter where in the world they are manufactured. In fact, all it takes is one click for many of these products to arrive at our doorstep days later. There are some that believe that one of the most important aspects of a product is the way that it is designed, and there are others that even believe that product design can affect human beings to the point where it can change the world. Either way, here are some of the some of the most incredible and original product designs in the world.

 

Dyson Air Multiplier

 

There are few individuals that are as respected in the world of design as Sir James Dyson, and that is one of the reasons why his company, Dyson, has been so successfully, consistently generating billions of revenue every year. The company shocked the world in 2009 when it introduced the Air Multiplier, the futuristic circular orb that marketed itself as the world’s first “bladeless fan”. The product works thanks to forcing air through a circular aperture, and it has an impressive air flow - while still arguably being the most futuristic and original fan design ever created. There’s no question that the Air Multiplier has cemented its place in history.

 

Ember Mug

 

One of the reasons that the Ember Mug is so revolutionary product-wise is because of the individual behind Ember, and that would be Clay Alexander. There are certain individuals that are simply meant to create, and one could certainly argue that Alexander is one of them. This is hard to deny, especially when one considers that he is an American inventor and entrepreneur that has over 100 patents, and started his own company - still active to this day - at the age of 23.

 

One of the greatest things about modern design is that it allows the user to personalize and customize as much as possible. With Ember - you have a coffee mug where the user can actually control the temperature. For coffee lovers, users can actually set a precise temperature that they prefer, and the Ember mug can ensure that temperature for at least two hours. It truly is remarkable how much we can personalize our lives, thanks to technology.

Seiko Presage SARX055

The truth is that there are more smartphones in the world than ever. Specifically, there are well over 2 billion smartphones in the world, which shouldn’t be surprising, considering that technology continues to get more affordable. As a result, many people use their phones to tell time. However, this certainly doesn’t mean that a watch isn’t a necessary part of our wardrobe. It certainly says a lot about a young professional, no matter what gender they are, if they are wearing watches that compliment their clothing, or the situation, as much as possible. It shows a keen attention to detail, and that they care about their appearance, as well.

 

Since smartphones are more advanced than ever, and can do everything from make sure that we stay as fit as possible, as well as a device that we can watch movies on - why not make sure that our watch is as minimalist as possible? Of course, for an executive or a boss - maybe your watch can make a certain statement. There might be a need to show off your own personality or individuality, and you can opt for an interesting design or color. However, one classic option is the Seiko Presage SARX055. The beauty of this watch is that it is simultaneously modern, but also seems timeless because of how incredibly simple it is. While there are some that might worry about a watch being “too simple”, it somehow seems to be modern while still paying homage to the past. The minimalist design has been influenced by none other than the Japanese cocktail bar scene, believe it or not. Either way, the Seiko Presage SARX055 is a great way to make a statement without being desperate for attention.

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16 Design Ideas for Student's Dorm


dorm decor

Nothing entirely comes close to the excitement of packing off to campus for the first time, and it gets even better once you realize that you now have your private space-with no parents around!

Unfortunately, though, university bedrooms are not a sight to behold. Not only are most of them dull, but also unfavorably drab. Nonetheless, don’t let it dim the light of your spark! With a few easy tips, you can transform your otherwise dull dorm into a stylish and dashing new abode in no time!

Below are some easy hacks to decorate your student dorm room and make it picture worthy.

  1. Light it up!

What is perhaps among the easiest ways of making your room extra cozy is the use of fairy lights in brightening up your space. For more adventure, you can go with neon lights. With the fairy lights, you can drape them around your room or use them to hold up photographs with pegs.

  1. Create your own deadline board

It is no brainer that as a student, you have a lot of things to remember including exam dates, essay deadlines, and even class hours. Even so, while you could have your room stacked with post-it notes, you can go the relatively neater option of creating a deadline board.

  1. Customize your bookshelf

If you only get a little more creative, you can transform virtually anything to hold your possessions. For instance, you can modify a small stepladder to a delightful storage feature with some attention and love. If you have a bookshelf with a plain panel, you can customize it by adding some of your photos into the empty spaces behind your books.

  1. Don’t forget your drawer space

Simple, innovative measures can transform your drawer space to make it look both attractive and organized. You can take dividers for instance and quickly spice up a sock or underwear drawer instantly.

  1. Make your own removable wallpaper.

dorm design

While this one sounds quite ridiculous, take a moment and understand what it means for you. Word is that you can create temporary wallpaper by using just plain fabric sheets and liquid starch. Imagine that! Surprisingly, all you need to do is pick your favorite material (choose a wacky color) and get a sponge roller to stick it up using the liquid starch! Luckily for you, in case you need to move out, all you need to do is peel it off!

  1. Poke holes in lamp shades

dorm design

You can personalize virtually anything-including plain lampshades. Once you poke holes in the lampshades, you can project any pattern you wish across your room.

  1. Make your own headboard

While it is exciting to get a room on campus, the disappointing thing is that you can have an awfully dull bed staring at you once you arrive there. However, if this is the case, you can create your own headboard to give it a light touch of personality. Luckily, all that is required of you is to make a trip to the closest hardware outlet and pick up a plank of wood. You can decorate this plank with fabric, light, or anything else you fancy.

  1. Use a Washi Tape on Everything…

If you don’t know what a Washi Tape is, it is a remarkable Japanese masking tape which is not only reusable but also removable!  These characteristics render it suitable for numerous diverse roles including creating removable wallpaper, design photo frames, not to mention what is perhaps the most captivating functions, creating pineapple-themed wall art!

  1. Spice things up with cozy cushions

Spice up your bed by pilling up some cozy, patterned, and colorful cushions on it. Any cushions with quirky or eccentric design or slogan cushions can spark some life to your bed area. You can also get adventurous with shapes, prints, or even sizes which contrast against your bedding to make your space pop up with a remarkably cozy bed! You can check out Etsy for these and much more selections to suit any student room.

  1. Personalize your hangers

dorm design

If your room has an open wardrobe that features a visible hanging rail, the whole setup can look quite messy in an instance especially if you are using a load of mismatched hangers. Alternatively, you can decide to purchase a set of relatively cheap hangers and proceed to tailor them to match your room. You can add sequins, and either spray paint them with gold to a chic touch or cover them with fabric.

  1. Add some greenery

While there is nothing much to this little trick, adding some plants across your room is a simple way to spark some life into your room. What’s more, this trick comes with a surprising assortment of health benefits such as making the air cleaner as well as enabling you to study better (for real!). Jade plants, rubber trees, not to mention rubber trees are some few examples of simple to maintain plants you can start with.

  1. Paint your own rug

One of the simplest ways to land a personalized, unique rug is just to paint one. You can find an assortment of cheap rugs in thrift shops as well as numerous other secondhand outlets which you can use. However, for the best results, go for one with a relatively low pile.

  1. Use your furniture to break up space

If your room is a studio apartment, it can give you problems thinking about how to work on the open space. However, there is a simple fix to it! You can make use of your furniture pieces to establish different ‘zones.' As a first, you can set up your working desk along the living room side to separate the living room from your sleeping area. There are multiple ways you can do it… Be sure to visit Houzz to get some inspiration or

  1. Make your desk a creative hub

As you will discover from various sources and surveys, college life is quite a buzz and crucial, and the load you get in school in order to enroll can be so enormous that it’s difficult to keep up. That' why students turn to numerous online essay writers who can get your assignment done for you with ease and on time.

Nonetheless, this is not to say that you still can’t invest in a desk to do your research or review your custom essay.  If you have a desk in your dorm room, it does not hurt to make this place worth sitting at. You can spruce up the desk area with photos, colorful lanterns, or even plants. If you want to attach items to your room wall, you can try the UHU white tack as it doesn’t leave any stains.

  1. Switch your handles

Are you fed up of the fittings which came with your dorm room? If so, there are numerous easy ways you can follow to spice up things a little bit. To start with, you can unscrew handles on old furniture such as your drawers and screw in some new ones of your choice. The options are unlimited, but be sure to put back the old handles once your tenancy is over to avoid getting in trouble!

  1. Organize messy wires

It is no brainer that you, of course, have a phone, or even a tablet and a laptop…right? Each of these gadgets needs to charge regularly. With such a tangle of wires, it is very easy for the electronic cables to pile up and become unsightly. However, we have a solution to it; create your own charging station. It is surprising how easily things get tidier without all these wires entangled around the room.

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7 Ways to Boost Your Brand Identity Online


brand

Before you can take steps to boost your online brand, you need to know what you want it to be. Your brand identity is akin to your personal identity.

 

The characteristics and traits that differentiate you from others constitute your personal identity. Your brand identity is made up of the look and feel of how your company presents itself including your:

 

  • Logo
  • Tagline
  • Jingle
  • Slogan
  • Typography
  • Packaging
  • Content

 

Your brand identity includes any visual or audio representations that others recognize as your company.

Be Consistent

Brands that consistently and honestly promote their message are powerful. Think about some of the most famous brands. What is it about them makes them recognizable to you?

 

Is it their logo like McDonald's golden arches? Or their slogan like Verizon's "Can you hear me now"? What do you think of when you hear "Good to the last drop?" That's right, Maxwell House coffee.

 

How did these major brands gain such recognition? By consistently and repeatedly exposing the public to their visual, audio, and content-related brand identity.

 

The more consistent you are in your branding, the more familiar your target market will become with your business.

Create a Brand Book

Once your company has established your brand identity and chosen your logo, tone, typography, and design styles, you want to be sure all employees and departments consistently speak in one voice.

 

Creating a professional brand book will keep your entire team on point with your brands message. Also, being able to align your business strategy with your brand position is facilitated by the creation of a brand book.

 

It also saves time for companies of all sizes if you add staff to your team or replace a designer. New employees can get up-to-speed very quickly by referring to your brand guidelines.

Speak with One Voice

Your brand is also reflected in what you do and don’t say on social media. Part of your brand identity is to know your target audience and to speak to them on all relevant platforms in the same voice.

 

Spend more time on the social media platforms where your target audience hangs out. For example, if you are selling clothes for teenage girls, your social media focus should be on Instagram and Tumblr as opposed to Twitter or LinkedIn.

 

Be sure that the type of language you use, like your captions on Instagram or your Facebook posts, speak directly to your audience.

 

All content you publish and share, such as blog posts or social media stories, should reflect your brand and be consistent.

 

Whether your brand voice is humorous, makes use of colloquialisms, or is more fact-based and diplomatic, as long as you "speak" consistently and authentically, your audience will feel a connection to you and be more likely to trust your brand.

Use an Emotional Appeal

Did you know that most purchase decisions are based on emotion? For brands who are trying to get more buyers, understanding this concept can help.

 

Your brand story should communicate feelings by appealing to the emotions of your target audience.

 

Even if someone in your target audience sees an online video, image, or post, and they are not ready at that moment to make a purchase, they will feel a connection to your brand.

 

If they consistently see the same or similar messaging that elicits an emotional response, when they are ready to make a purchase, guess whose brand they will remember? The one they feel an emotional connection to and the one they trust is the brand they will purchase from when ready.

Be Creative

When you are developing your brand strategy, be creative so that your online voice and content is unique, engaging, and compelling.

 

It is vital that your brand stand out from your competitors. So when deciding on your company logo, the fonts you use, the colors you choose, and your overall style, make sure they all resonate with your prospective customers.

 

To determine your correct voice and identity, study the demographics, preferences, and needs of your target market.

Understand Your Competition

For your target market to purchase from you and not your competitors, you should know who is competing with you in the same space and what they are doing to attract customers.

 

Do some research to find out where they are hanging out online and be sure you are there, too. Your goal is to do what your competitors are doing - only do it better.

 

Also, try to identify gaps in what your audience needs to see or hear and develop your brand strategy around what your competitors are not doing.

 

You want your brand to fulfill needs, be the solutions for any problems, and be memorable and recognizable.

Show Some Personality

Some companies decide to create a fun and humorous brand identity. If you are in a niche where being comedic is appropriate, give it a shot.

 

Some major brands create silly or outrageous online campaigns that work. A few examples are:

 

  • Charmin: Using cute and silly campaign strategies, like the hashtag #tweetfromtheseat, help to keep Charmin a leader in the toilet paper industry due to their creative marketing strategies.

 

  • Old Spice: Historically known as your dad’s aftershave, Old Spice chose to rebrand in unusual and humorous ways, including using sassy social media strategies to remain relevant and memorable.

 

  • Squatty Potty: This brand utilizes unusual and comedic marketing to promote a rather bizarre concept. But it works. After receiving financial backing from appearing on Shark Tank, Squatty Potty enjoys market dominance in a somewhat sensitive niche.

 

Creating and building a brand identity is a process, and it is often not a finite one. In the case of Old Spice, they needed to rebrand to remain competitive.

 

Continue to study your market and your competitors. Measure the success of your current branding initiatives and marketing strategies.

 

Make changes where needed and test branding strategies frequently to keep your brand in the minds of your target audience.

 

Image Pixabay CC0 License

 

 

 

 

 

 

 

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Things to Keep in Mind to Make Your Website Look More Attractive


website design

All the web designers wish that they work on a well designed and formatted website. However, it doesn't mean that the website has to look all glitter and flawless. It means that how professional and sophisticated your site looks. Reason being, a number of websites are available online that are attractive but are unable to enchant and captivate potential customers. Therefore, web designing is crucial if you want your business to grow when it comes to web designing.

 

This article has clubbed together some of the top ways in which you can make your website look more attractive.

 

  • Keep the basic design simple

You must have noticed that certain websites have dozens of highlights, drop shadows, borders, and colors over the webpage. This would look colorful but might often fail to attract the customers. If you are planning to create a web design that it is loaded with colors and lines, this might be the right to drop it. Reason being, visitors will find it really hard to hunt for the relevant information and might consequently drop the idea of visiting your site.

 

In this era, minimalism in everything is becoming more and more wanted. Therefore, you should adopt a more sophisticated design that looks neat and tidy when approached. Adding tons of flashy elements will ultimately turn off the impression of your content and services provided.

 

  • Make the navigation over your website easy

An ultimate goal that every skillful web designer aspires to achieve is to give the best customer experience. A responsive web designer will make both the ends meet to get the best out of what is available. One of the awesome ways by which he can achieve this is causing the navigation over your website simple. Customers are in a great hurry to hunt for the required information.

 

Therefore, the website should look clean, neat and well organized so that the customers can get what they want easily with just a few hits.

 

  • Use the white space thoughtfully

Having a cluttered website design makes it tough for any visitor to be able to differentiate between various thoughts and ideas. It is necessarily the empty space that is devoid of any text or image and is strategically used to give a neat layout to the site. Moreover, white space determines the readability of the content published on your website along with deciding how appealing it looks to any visitor.

 

  • Use big and high-quality images

Using high-quality images may take a bit of time to get loaded, however, will make your website appear one in a million. Using these high-quality images will enable your site to look more professional. This will attract customers and eventually increase the traffic on your website.

 

Therefore, factors like choice of font, quality of images, use of CTA buttons etc. are essential when it comes to web designing. The first impression over your potential customers must be great. This will make them to visit our website more often.

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Why Every Business Needs a Style Guide


style guide

Photo by energepic.com from Pexels

Whether you’re a big believer in marketing, or you think that if you build it people will buy it, the fact is that your business is a brand. Your brand is like your business card, and it’s what people will experience long before they actually do business with you. It precedes you, and it’s something that you need to fine-tune constantly if you want to be able to stand out from the crowd.

 

To give you plenty of food for thought, we’ve put together a simple 5 minute read that will tell you everything you need to know about a commonly overlooked creative tool: the style guide. Have a read, sit back and reflect, and then put the hints and tips into action. Your brand will be all the better for it in no time at all.

 

A style guide saves you from wasting time discussing tangential ideas

The first thing to note about a style guide is that it will always save you time in the long run. People will probably think you’re indulging in a drawn out needlessly creative endeavor when you suggest creating a style guide, but that couldn’t be further from the truth.

 

It will take some time to get it right, but that’s just the cost of building a brand that actually stands for something. Commit to finishing your guide no matter what, and always remember that it will save you plenty of time later on. It’s there as reference material for the lifetime of your business, and it will prove invaluable when it inevitably comes time to rebrand, or when you’re launching a new product or service. The more you put into it now, the more it will give back when you need it.

 

It will ensure you stay ‘on-brand’ at every creative turn

Staying true to your brand is easier said than done. When you’re in the thick of it and faced with half a dozen mounting deadlines it can be all too easy to churn out a logo that’s okay, and a tagline that you think is ‘good enough’. The problem is that once you launch them into the market they’re now the face of your brand. If they don’t fit with what you’ve done before then they’ll just confuse people.

 

You could always retract them, but then you just look like you’re chopping and changing the offering based on negative feedback. And that’s a surefire to lose your voice of authority and open yourself up to further criticism. Your audience doesn’t want to believe that you’re just telling them what they want to hear. They want to believe that you’re the authority, the thought leader, and the trendsetter that they’ve been waiting to buy into.

 

They connect your brand to your target audience

If you want to know why style guides matter, all you need to do is think about the last bad branding exercise you saw. It could be a website, fashion label, home collection, or anything that left you speechless. With so many different creative threads to play with, you’ll probably have been confused at how they could have got it so wrong.

 

The issue will, more than likely, have been that there was no style guide in place. The style guide is what you use to ensure there is uniformity and a common thread running through every aspect of a marketing campaign. It’s easy to copy and paste the same old tagline, but there’s a lot more to uniformity than that. You need to tailor each offering so that it’s suitable for every new platform and setting, but in a way that’s sensitive to the core of your brand. Which leads us nicely onto the next point on our list.

 

 

You can express your brand’s core ethos in a variety of different mediums

Your brand needs to have something at the center of it if it’s going to connect with the people you want to do business with. It’s an emotion that it evokes in people, and it will be far stronger than their memory of your latest tagline, sale, or discount offer.

 

The problem with tackling different promotional mediums without a style guide is that most of the time a different person will have input into each platform. You may all be working for the same end goal, but unless there is central creative guide you can all refer back to then it’s unlikely you’ll end up pulling in the same direction.

 

Your customers will actually know what you stand for

Businesses like the The Word Point work in a very specialist niche, and so need to target a specific section of the online market. This means that they need to stand for something, and just as importantly, they need to ensure that their customers know they stand for it.

 

By compiling a style guide that focuses on precision, flexibility, and knowledgeable input they can build a creative framework around their brand. If you can do the same, you’ll be able to tell a potential audience of millions what your business stands for.

 

What should your style guide include?

The specifics will depend on the size of your brand, and what industry you work in, but there are a number of core features every style guide must have:

 

  • Your logo, along with alternative forms that are used in specific settings, or on specific platforms
  • Guidelines on the position, sizing, and background colors of all content pages and their contents
  • Base typography that will be used for all of your content
  • Your core color palette that can be referred to when designing new content
  • A list of things to be avoided at all costs as they are not in alignment with your brand’s ethos

 

Static or dynamic style guides?

A style guide has to be a dynamic document, but one that is governed by a certain set of creative rules:

 

  • Guides need to evolve with the times so that they reflect the changes businesses undergo as the years go by
  • They must adapt to the launch of new sections of the business, but do so in a way that brings the new ventures under the same core brand of the business
  • Style guides cannot be chopped and changed purely because a new idea doesn’t fit in with them. Think about whether the new idea has had anything like the degree of thought put into it as the style guide, and then decide which one you’re going to keep

 

Getting the balance right between process and creativity

The final thing to say is that a style guide is a great way to help you find the right balance between process and creativity. If you have a deadline, it can be all too easy to submit something that does the job and be done with it.

 

What the style guide does in these instances is keep your output honest so that you can see whether your new content actually adds anything to your brand. Often you’ll find that referring back to the style guide points you in a subtly different direction that makes all the difference to the finished article. Ideal if you want to enhance your brand every single day.

 

pauline farris

BIO: Pauline speaks Portuguese, English, Spanish and Italian. She travelled the world to immerse herself in the new cultures and learn languages. Today she is proud to be a voting member of the American Translators Association and an active participant of the Leadership Council of its Portuguese Language Division.

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Ideas For Amazon Product Design


ideas

There are two main ways you can boost sales of your products on Amazon: drive more traffic to your listing, or increase conversion rates, that is the percentage of visitors who actually make a purchase.

When it comes to improving conversation rates, one of the essential elements to consider is great product design. Check these tips and ideas for great Amazon Product Design which will help you to improve conversions, boost sales, and grow your business.

Start With More Ideas, Not Less

When designing a product it is best to start with as many ideas as possible: you can narrow them down later, but the more ideas you start with the more likely you are to have that one winning idea. Start by brainstorming as many product ideas as you can. Conduct research – talk to previous customers and your ideal target customers to see what they’re interested in buying. Be as creative as possible to come up with a long list.

Conduct Market Research

Once you have a healthy ideas bank, you can start to narrow down that list to things you think will sell. A good place to start with this is to conduct market research. There are many ways to do this – surveys, trade shows, online trend tools and industry news and blogs, to name a few – and all are important to gauging the market to get a feeling for the kinds of products customers will be looking to buy. Knowing and listening to your existing customer base is also key in this process – they can give you great insights. Of course, you should simply look to designing a product simply because of sales potential, but you also don’t want to design something no one will buy because there is simply no market demand.

Consider Your Brand

As an Amazon seller, your store is your brand. Branding is incredibly important in any kind of business: it tells your customers who you are, helping you build relationships and trust with your customer base. When designing products for Amazon always keep your brand in mind. Will the product be in line with your brand as a seller? Does it appeal to your target customer? Most successful Amazon stores have cohesive ranges of products which reflect their strong brand.

Look To Your Competitors

Competitor analysis is an important tool in product design. Look at what products your competitors are selling, what is successful and, even more importantly, what isn’t. Read the negative reviews which customers have left on similar products to see what features you could add to address these concerns. Better to learn from your competitors’ mistakes rather than make these mistakes all over again yourself!

Don’t Forget Legal Concerns

This will not be necessary in every case, but in some cases it is advisable to patent new product designs. A patent can be advisable if you have created a new manufacturing process as part of your product design, your product relates to a discovery in a new field, or if you are looking for external investment. Patents can be expensive, so if you are unsure a good middle-ground could be to file a provisional patent application.

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The Importance of Color in a Logo Design: How to Choose the Right One?


To learn the importance of choosing the right color in logo design, continue reading this post. You’ll learn the different meanings of each color and its significance on a particular logo. Here we go!

Well, the color shouldn’t be ignored, especially when it comes to designing a logo, either for a business or what. If you plan to create your own logo or even consider professional help, there is a need to make sure that you are picking the right combinations of colors. You should never ignore the fact that color plays a crucial role in designing a logo.

Don’t you know that that first two things a brain could notice once seeing something are the shapes and colors? Regardless of whether which one from them is the first to be notified, apparently color is essential. Besides, color is also rooted in emotions. And so, if you want to connect with the people through your logo easily, then work on well with the color.

So, what are the reasons for using color in a logo?

Here are a few reasons why using color in logo designs is essential. These reasons might help numbers of designers once making a color selection:

  • Color should be used to enhance the meaning of the logo
  • There is a need to use color in order to make the obvious a lot more visible and for recognition of an object
  • Use color in a manner of establishing identity
  • You should also use color to make structures in the logo design
  • Use color to express the moods of the logo design

Keep these reasons in mind before you choose the right color for a logo design. On the other hand, designers could use colors in many ways and could make more colors by using the color palettes.

Some Color Options and Their Meanings

So, to give you some idea with what color might best suit your logo, consider some color options below and their meanings too:

Red

Regarded as an intense and saturated color, red could provide feelings of danger, dominance, excitement, and power. It is also referred to as the color of love, warfare, and love. Indeed, it is an attention-grabbing hue and could even raise blood pressure, body temperature and heart rate.

Yellow

This color could be a bit conflicting, and some might find it fun and happy and others might find it too weak, or it could signify caution. Yellow creates feelings of contentment, confidence, and warmth.

Orange

Orange is also an exciting color that gives the impression of creativity, youth, and action. It could also be fun and playful or exciting and intense.

Pink

Pink is often associated with femininity, but it could be a strong color once highly saturated or could be delicate once de-saturated. Pink means sexy, flirty, romantic and fun too.

Green

This color is universally accepted as related to health, nature, and earth. It conveys renewal, peace, healing, tranquility and also prosperity. Obviously, most companies would choose this color to portray itself as being natural or environmental.

Purple

This one is somewhat polarizing color, and people seem to either hate it or love it, so you should carefully use it. There is a need for you to use this color the right way as it conveys a sense of spirituality, nobility, and luxury. If you misused this color, it could appear childish or even out of touch.

Blue

Well, this color seems to be a favorite by the majority. Blue represents confidence, peace, calm, trust, success and loyalty. It is abundantly found in nature, and it could decrease blood pressure as well as heart rate, and it could even make someone feel chilled.

On the other hand, once used the wrong way and if there is too much of it, blue could come across as cold or depressing. In most cases, a blue color is seen in law, banks, medical and government industries.

Grey

Grey is another neutral color, and it could be very respectful, calm and sophisticated. Grey commands authority, and it could look very regal once appropriately used. At the same time, the same with blue, it could appear either too corporate or impersonal.

Brown

Another earth tone, brown can inspire feelings of trust, depth, dependability, simplicity, and richness. It is also a rugged and rough color, and it looks so practical. Brown is also a very neutral color that doesn’t offend.

White

Most people would argue whether this one is color or not. However, white infers simplicity, truth, innocence, and purity. Once used in logos, it will be regarded as white space, still creating a shape that is filled with this color.

Black

Black is known to be strong, bold, classic, mysterious and formal. Though it is technically either all the colors being combined or devoid of all the color, black is still perceived as a color by the brains and must be treated as one. Black is sophisticated and simple, yet it could be boring once not used appropriately.

Those are among the colors that might be used once into planning to consider a design for a logo. There could also be DIY logo online tutorial or ideas that could help you with picking the right color for your logo.

Are Colors Categorized?

To make it a bit simpler, let us categorize the colors. Two major categories are being divided as warm colors and cool colors.

Warm Colors

This category includes yellow, red and orange. These colors typically have the meaning of some energy, passion, enthusiasm, and some excitement too. In most instances, a red color is used for some danger or a sign of alert too.

Cool Colors

Cool colors usually are all the natural colors that we could see in nature. Blue, green and purple shades all fall in this category. If you plan to design a logo, make sure that you have enough knowledge regarding its color terminology.

Professional designers could mix the different colors to make a new color for a logo. There you have it, make sure that you are well-equipped about the different colors in order to have a well-designed logo!

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Ways to Make Your Next Design Presentation Memorable


You’ve probably spend countless hours making your design. It doesn’t matter if you’re working on a new product, a website, or a logo project, your design won’t be enough to impress most clients. If you really want to be successful, then you’ll need to be a good salesperson as well. You need to share the story of your work. This means creating an interesting and memorable presentation. Keep in mind that the presentation should solely be about your design and your client; not about you.

In order to make a good impression, you will need to create a fascinating way to present your design and be attentive to all questions and concerns your client has. Doing this is the only way to create a good presentation. However, here are some great ways for you to make it more memorable.

Use Color Carefully

Color is one of the most important components of your presentation, so it’s best to use it carefully. Keep in mind that you don’t want to create something that’s too colorful or that won’t match your design. Make sure it’s in sync with what you’ve created in order to add more style to it. It’s recommended that you use only 2-3 colors throughout your whole presentation. Instead of constantly changing them up and confusing your clients, a small number of carefully picked colors will make your presentation more memorable.

Use Presentation Binders

Simply displaying your design on a PowerPoint presentation and sharing the story behind it can be enough to persuade some clients. However, if you want to ensure your designs get sold, you’ll need to get a bit more creative. Know that some clients simply won’t be listening to what you’re saying. Not because you’re boring, but because they listen to presentations countless times a week and have probably grew tired of them. Clients such as these like to focus on the design of your presentation. They want something that will make them impressed just by looking at it.

Because of this, it’s a good idea to use custom printed presentation binders as well. They will help ensure that each of your clients will be paying attention to what you’ve created. While some will be listening to the story you share, others will be looking at the presentation folders and the content inside them. No matter what your clients do, you can bet your bottom dollar that they’ll like both you and your design by the time you’re done with your presentation.

Explain Your Designs

Despite the fact that this should go without saying, many designers forget to explain their projects. This happens because they understand why it looks the way it looks and why they chose to include specific elements into the design. Nevertheless, you should remember that just because you understand your designs doesn’t mean that your clients will too. Your explanation doesn’t need to be long, but it should cover some of the most important decisions you made while creating the design.

Create a 3D Mockup

Coming up with an elegant product design might be enough to convince certain clients, but you’ll have much better chances of selling your projects if you create 3D mockups as well. After all, your clients would love to get an idea of how the product would look in the real world. On the other hand, if you’re creating a logo design, you can print it on different materials to show them how it looks when it’s not on a computer screen. In case you’re making a website design, allow the clients to visit it and go through the various pages you included.

Show Your Passion

If your clients see that you’re excited, they’ll get excited as well. Instead of being nervous before presenting your idea, you should be filled with enthusiasm to share your new creation with other people.

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