Logo Design - Expert Tips For Choosing the Best Colors


choosing best colors

 

So, you've come to the point in your company branding efforts when it is time to choose the best color scheme for your business logo. Or you will be the designer of that logo, piled up with tons of logo designs, colors, and elements your client finds inspiring. And endless possibilities can oftentimes lead to counter effect - a pile of crumpled papers tossed around the bin. That's why we present you with an ultimate guide, drafted by an expert logo design team, to the best color for logos in 2020.

 

Why is the choice of colors for a logo so important?

 

You may be asking yourself now "Why should I care? My logo is not important, what I sell is". And not to forget the designers who sometimes give in to the wishes and behests of their clients, contrary to their own opinion. Limitless options make it easy for both sides in the process to lose track of fine logo design practices. However, there's one thing to always bear in mind - logo is not merely a necessary illustration, it is your signature.

 

With now pretty much every industry niche being quite saturated, it has never been more essential to make your business stand out among the competition. Spot on branding is crucial to the success of your business, and it all starts with a fabulous logo design.

 

The colors you choose for your business logo will be the building blocks of your future corporate identity. Therefore, in designing a logo you have to consider the message you wish for the logo to convey, as well as the psychology and the meanings behind different colors.

 

 

Colorful, monochromatic, or a black and white logo?

 

In response to us being visually bombarded via the Internet, television, or physical ads such as billboards, graphic (and web too) designers have, in the last couple of years, shifted their art towards a more minimalistic approach. While there are pros and cons on each side, the answer to whether or not your logo will be colorful, monochromatic, or black and white lies in your business niche.

 

For example, a children's toy store or a doughnut shop rely on attracting their customers using colors. Thus, going with a black and white logo would be a complete flop. On the other hand, businesses who wish to portray professionalism, expertise, and elegance should tone down their color choice. Here, a monochromatic or a black and white logo could prove to be a success.

 

Opting for colors will bring vibrance to your logo, highlight your brand's message and strength, and ultimately, evoke emotions in potential customers that will lure them to convert. Another benefit of going with a colorful logo design is enhanced recognition among your audience. We all undeniably know the brand colors of Coca Cola and McDonald's. Outstanding color choice and powerful brand message can do wonders for your business.

 

Why do you need a black and white logo?

 

There's a saying in the graphic design community that says that the logo is good only if it works well in black and white. If the logo remains effective, memorable, and associative to your business even after stripped of its colors - know it's a winner.

 

However, even if you go for a logo with colors, you'll still going to need its black and white version for various purposes, such as scanning and faxing, partnerships and collaborations, or printing special products.

 

Colors or not, it all boils down to the emotion you want people to feel when looking at your logo. And that's where color psychology comes in.

 

Color psychology - meaning of colors in logo design

 

The impact of colors on the feelings and behaviors of humans has been, for decades, in the spotlight of numerous psychological research. Surely, personal preference, context, earlier experience, and culture can affect the varied interpretations of the same color. Psychological research have, nevertheless, proved the existence of general connotations related to different colors.

 

White, for example, in the Western world symbolizes purity and innocence, whereas on the East it signifies mourning and bad luck. Moreover, a single color can sometimes represent conflicting ideas, such as red which is being perceived as both the color of love and aggression.

 

Understanding the implications and psychology behind colors can help you make the best decision for your company branding. Thus, let's dive into the meanings of colors and emotional responses they prompt.

 

Red for the burst of energy

 

If you're looking for a powerful, energetic, and passionate vibe for your logo design, red is your go-to color. The most attention-grabbing in the color wheel, red is intensive and exciting. It symbolizes love and romance, but also anger, blood, and danger. Red is shown to increase heart rate and blood pressure, which is why it is wonderful for the shopping and food industry. However, if you're aiming for a more professional, mature, and classic style, red may not be the best choice.

 

Blue - the perfect balance of modern and classic

 

Professionalism, wisdom, trustworthiness - this is what blue stands for businesswise. If you aim to evoke the sense of dependability, stability, and reliability in customers, blue should definitely be your choice. The color of oceans and the sky, blue signifies authority, calmness, intelligence, and spirituality. Considered rather conservative, blue is unsurpassed for any business where honesty and trust play crucial roles - economy, law, medicine, transportation, technology, etc. Conversely, blue rarely appears as the color of food in nature, so it shouldn't be used in the food industry.

 

Green is a step closer to nature

 

Green is an amazing choice for the food industry, primarily for organic, natural, and fresh products. It doesn't put a strain on our eyes, which is why it is perceived as calming, and thus a suitable color for environmentally-friendly products. Besides, green is, especially in the US, the color of money, but also the color of growth and health.

 

Yellow for accessibility and playfulness

 

A warm, happy, and optimistic color that stimulates the mind, increasing logical and analytical processes. Although it symbolizes open-mindedness, luminosity, and cheerfulness, too much of it causes feelings of anxiety, fear, and self-criticism. Yellow keeps people moving, therefore, choose it wisely where you want your customers to move. Adequate uses of yellow are fast food restaurants, outlet stores, and entertainment businesses.

 

Brown - reliable and natural

 

Darker hues of brown stand for seriousness and trust, whereas lighter, earthier tones signify friendship, warmth, and nature. It's a mature and reliable color that shows off the strength and comfort of your business. This color is a fine choice for any outdoor, farming, nature activities.

 

Orange is adventurous

 

Taking the best of both worlds (red and yellow), orange stands for socializing, optimism, and self-confidence. It sparks motivation, creativity, and joy for life, making us talk and spend more. This is why orange is often a choice of restaurants, travel agencies, and children's toys.

 

Purple - luxurious and mysterious

 

Sexy, rebellious, powerful, sophisticated - purple color is not for just any business. As it symbolizes extravagance and wealth, use purple if you're aiming primarily more well-off customers, lovers of antique, handcraft, and especially women.

 

Gold is for the winners

 

Prosperity, abundance, and wealth are what the color of gold is made for. Similarly to the purple, gold should be used to symbolize money. Gold is magnificent for marketing and packaging, however, it tends to look khakiish when used on websites – a fact to keep in mind.

 

Gray to show control

 

Conservative, long-lasting, and classical. Gray is a great choice for tech, legal, and financial industries as it implies reliability, endurance, and security. However, certain hues of gray may look dull and lifeless.

 

White and black - eternal classics

 

White is the color of purity, innocence, fresh beginnings, and blank slates. Black, on the other hand, symbolizes strength, formality, and sophistication. Used separately or together, both colors are majestic for any business trying to look sleek, modern, and classy. They're elegant, luxurious, and sophisticated. Moreover, black and white complement all colors, in case you opt for tweaking your logo design sometime in the future.

 

How many colors should your logo have?

 

Less is more - and it's definitely true when talking about color combinations for logo design. Besides, it's an excellent idea to keep it to two to a maximum of three colors for your logo. Anything above that will look exaggerated and complicated.

 

Best color combinations for your logo design

 

As we've already mentioned before, black and white is endless color combination. However, they may not always the best fit for your business niche. Still, if you're aiming for a moderate vibe of your logo, a monochrome color scheme could do the trick. Monochromatic schemes use only one hue but can use various shades, tones, and tints of that hue to create the cleanest, simplest, and most memorable logo design. PayPal, Apple, Nike, and CocaCola are only some of the companies known for their amazing monochromatic logo color schemes.

 

The two-color combination is probably the color scheme most used for logo design. The industry standard, a combo of two colors creates an eye-catching effect. Some of our favorite two-color combinations are:

 

  • blue and yellow/orange - Yellow and orange are vibrant, lively, and energetic colors, thus they tone down the seriousness and pragmatism of the blue, giving the logo a fun, modern edge. Blue remains indicative of trust and authority, but yellow/orange amplifies confidence and grabs attention.
  • black and orange - this combination promises an adrenaline rush, as black evokes mystery and power, whereas orange lends the sense of thrill.
  • purple and yellow - the perfect combination of extravagance that simply grabs your clients' attention and evokes the feelings of energy, creativity, and optimism.
  • black and gold - for the ultimate sense of luxury, wealth, and elegance, eternal and mystic black will suit the sophisticated gold perfectly.

 

For a three-color combination, we suggest consulting a color wheel and trying out analogous or triadic color schemes. The first uses colors that are adjacent on the color wheel, creating a harmonious feeling pleasing to the eye. The latter color scheme uses colors equally spaced around the wheel. Triadic combinations of colors are orange-green-purple or red-yellow-blue, used by Burger King.

 

 

Let's wrap up

 

Your logo is the starting point for the entire branding process of your business, and thus, the color scheme you decide on for the logo design will transfer to every piece of your corporate identity.

 

An exceptional logo is memorable, distinctive, appropriate, and ultimately simple. Its elements should tell the story of your brand, and its colors apprise the message and evoke the feelings you wish your clients to have when interacting with your business.

 

Black and white are eternal classics and a principal square one for assessing the efficiency of your logo, but going colorful benefits you in terms of provoking a wide range of emotions in your potential customers.

 

Colors of your logo are a powerful tool that will enable your brand to leave a lasting impact that creates a more substantial connection with your audience. Therefore, take some time to consider what each color says about your brand, try out different combinations, and reach out to an experienced graphic designer who will assist you in making the best color choice for your logo.

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The Most Popular List Of 30+ Web Tools And Services


We spent good time during COVID-19 to create the most popular list of 30+ web tools and services.

 

Find out more about Creative Tim, the fastest growing developer of UI Kits, templates, and dashboards, about 24x7WPSupport, the full and complete service for WordPress websites, about 48hourslogo, the most popular service for launching logo design contests, and much more.

 

  1. Creative Tim

creative Tim

 

Creative Tim is a super popular developer of high-quality UI kits, templates, and dashboards.

 

On their website you will find tens of free and paid themes, super bundles for each technology, elements, sections, and much more.

 

You will be impressed by the quality of these products, including the free ones, and by the support experts that always willing to go the extra mile.

 

Check Creative Tim and pick what you need, you will save important time this way.

 

  1. 48HoursLogo.com

48hrslogo

 

Whenever you need a gorgeous logo, made by a real designer, use 48HoursLogo. This platform will help you launch an affordable logo design contest for only $29.

 

You post a design brief in a few seconds, and you will receive over 20 gorgeous logo concepts to choose your favorite. If you find the one that you like, you will pay the prize of $99 to the designers.

 

It is that simple.

 

  1. UPQODE Premium Web Design Agency

UPQODE Premium Web Design

 

If you are looking for a super digital marketing and web design agency focused on WordPress, stay and read more.

 

UPQODE is a customer-focused quality-driven & web design agency, present in 11 cities, and on the market since 2014.

 

They are experts in WordPress and they will help you with web design and web development, with the maintenance of your websites, with managed WordPress hosting, and even more.

 

Discuss the details of your next project with UPQODE.

 

  1. Total Theme

Total Theme

 

Total is a super WordPress website, loaded with everything you need, including: 80+ builder modules, 40+ pre-made demos, 500+ styling options, a native WordPress customizer, a drag-and-drop builder and even more.

 

Everything you need is included in Total; you won’t spend money on additional plugins or extensions.

 

Creating gorgeous and unique websites with Total is simple and fast.

 

Check Total.

 

  1. Codester

Codester

 

Codester is a huge marketplace where designers and developers will find thousands of themes, app templates, PHP scripts, codes, and super discounts for lots of items.

 

Browse it and pick what you need.

 

  1. Dr. Link Check

Dr Link Check

 

Dr. Link Check will help you identify the bad links that your website has in just a few minutes.

 

Write your website address and click a button, this is everything you have to do to receive a detailed report about the bad links from your website.

 

Get rid in minutes of bad links, everybody hates them.

  1. Design invoice template

Design Invoice Template

 

Bonsai is a dedicated invoicing software that is used by tens of thousands of freelancers and agencies with huge success.

 

Being built from scratch for these niches, it is very efficient and fast, and it has all the features you would want to have: automated invoices, global payments, and much more. You can even create your own web design invoice template.

 

Start for free.

 

  1. FunctionFox

FunctionFox

 

FunctionFox is a leading provider of Timesheets and Project management software for remote creative teams worldwide. Created by an ad agency for advertising agencies, graphic designers, PR, digital, marketing firms and in-house creative teams. FunctionFox is loved by small firms and Fortune 500 companies worldwide for being easy to use, the 5-star service and free expert advice. Easily handle multiple jobs, assign tasks, create to-do lists, and manage resources, including remote workers. Boost your productivity and profitability get your free demo today at https://www.functionfox.com/mekanism.

 

  1. Mobirise

Mobirise

Mobirise is the most complete website builder, being loaded with over 3,000 awesome website templates, with stunning sliders and galleries, engaging forms and popups, and even more.

 

It is a piece of cake to build awesome websites with Mobirise, try it.

 

  1. Affordable design to code web development service

 GoodieWebsite

 

Goodie is an affordable and professional design to code web development service, mostly used by graphic designers that need a reliable partner, and by customers that need simple websites and email templates.

 

Get in touch with Goodie, that always go the extra mile for their customers.

 

  1. airfocus

 AirFocus

 

To create outstanding products, you need more than just an idea. You need powerful prioritization, clear roadmaps, and collaboration. This is what airfocus will do for you.

 

The software is loaded with tons of features that will help you. Register for the free trial to see it in action.

 

Ah, and don’t forget to check their glossary of product management and business terms, it is the most complete in the world.

 

  1. Landing pages

Landing Pages

 

MailMunch is a brilliant landing page builder that you can use to create unlimited landing pages and squeeze pages.

 

You will find included a simple to use drag-and-drop landing page builder, that you can use to create any layout you want in just a few minutes. It is simple and quick, and you don’t need any special skills or experience.

 

Use the fastest growing landing page platform to increase conversions by up to 400%.

 

  1. Email template builder

Email Template Builder

 

Unlayer is the perfect email editor and page builder for SaaS, that you can easily embed on your website. Let your website visitors create superb and engaging landing pages directly from your website.

 

Sign up now.

 

  1. XStore - The King-Size WooCommerce Theme

XStore

 

XStore is the ultimate package of plugins that you need to create a store that stands out of the crowd.

 

You will get included the following plugins, worth over $300:

 

  • WooCommerce Amazon Affiliates
  • WPBakery Page Builder (formerly Visual Composer)
  • Slider Revolution WordPress Plugin
  • Infinite Scroll & Ajax Pagination
  • GMAPS for Visual Composer
  • Smart Product Viewer - 360º Animation Plugin
  • Subscriptio WooCommerce

 

Make a store that stands out of the crowd with XStore, it is a simple mission.

 

  1. Zentoshop

Zentoshop

 

Zento is the future in eCommerce, being the most advanced platform built on Mangento2. Use it to sell like a pro and to create a store that stands out of the crowd.

 

Find out how it works.

 

  1. Icons8 Stock Photos

 Icon8 Stock Photos

 

Icons8 Stock Photos is the resource of images for creators. Based on machine learning and professional photography, it goes from a traditional stock photo library to a creative community. Use images with models of different ages, nationalities and body types, photos of various objects and backgrounds. Also, you customize photos together with other creators, just like developers do on GitHub. The photos are free for a link.

 

  1. Content Snare

Content Snare

 

How many hours you lose each month for collecting content and files from your clients? I bet that you lose at least 10 hours if you have lots of projects. How much is worth an hours of yours? Do the math and calculate how much money you lose each month.

 

If you want to save money and time, use Content Snare. This powerful tool will automatically get content and files from your customers, in your place, after a simple customization. It is super simple to configure it; you won’t spend over 3-4 minutes.

 

Start a free trial to see Content Snare in action. Get your life back to normal.

 

  1. Quanzo

Quanzo

 

Quanzo WordPress theme features a mobile-friendly layout that would provide for an eye-catching presentation of your portfolio on the screens of handheld and desktop devices. It contains 11 homepage demos styles and a series of ready-to-go blog layouts. Thanks to the full compatibility with WooCommerce, you can start selling your unique digital and physical products right on the pages of your site. The theme is integrated with the Elementor page builder. Use its intuitive visual interface to apply quick changes to the theme’s layout. The theme features full integration with social media options. It also includes a collection of working forms that will let you establish better contact with your audience.

 

  1. HelpJet

HelpJet

 

HelpJet will do something very cool for you, it will automate your customer support.

 

It is the most popular and efficient knowledge base software that you can easily incorporate on your website, with no skills and no experience at all.

 

Create wonderful FAQ and help customers find quick answers for their questions, without submitting support tickets.

 

  1. 8b

8b

 

8b is a powerful, yet super simple to use website builder, that is packed with everything you need to create engaging and converting websites.

 

You want a website that stands out of the crowd? Then 8b is for you.

 

Try it.

 

  1. Impacto Patronus

Impacto Patronus

 

Impacto Patronus WordPress theme is intended to become a quick starting point for crowdfunding, petition websites, activist, social campaign, contemporary social movement websites. It’s based on the fully responsive framework that is enhanced with additional customization options. The theme is fully editable and comes loaded with the intuitive drag-and-drop Elementor page builder. This is the ultimate choice for crowdfunding campaigns. Thanks to the compatibility with the Give Donation plugin, the theme lets you start accepting donations by means of your site. You may feel free to customize the front page by means of 8 pre-designed homepage skins. A wide choice of custom widgets, shortcodes, and inner pages make it possible to bring your site online in a matter of days.

 

  1. Topper

 Topper

 

Whenever you decide to launch a new blog or update the existing one, Topper WordPress theme should come to your liking. This is a usable web design that would enhance your media-related web site with an extra level of readability. The theme is intended to be modified without any design or coding skills thanks to the compatibility with Elementor. Additionally, you can work with pre-designed homepage layouts and inner pages. There is also an option to customize the header and footer areas of your site with the drag-and-drop editor. In a word, whatever element of the theme’s design you would like to edit, you can achieve this using the advanced customization options from the download pack.

 

  1. SuperbWebsiteBuilders.com: Website Builder Reviews and Comparisons

Superb Website Builders

 

SuperbWebsiteBuilders.com intends to offer multiple reviews and comparisons of the most popular and feature-laden website builders. Separate section is devoted to the reviews of trusted hosting providers, which are also highly appreciated by website users - both newbies and web design professionals. Each review contains general info about the system, its merits and demerits as well as the list of main features that make it prevail over the competitors.

 

  1. GraphicSprings Logo Designer

 GraphicSpring Logo Designer

 

 GraphicSprings.com offers a very simple logo design solution. Their easy-to-use onboarding process and interactive design app lets you create your own logo in minutes. You can also select from thousands of professionally designed vector graphics to get started. When you are finished you can download your files instantly.

 

  1. Logaster slogan maker

Logaster Slogan Maker

 

So, you want a super creative and unique company slogan right now, but you don’t have money to spend. Then Logaster – free slogan maker is the right solution for you.

 

The slogan generator is fast and efficient, and the process is simple and straightforward.

 

Give it a try, Logaster is free to use.

 

  1. Opinion Stage Quizzes & Surveys

Opinion Stage

 

To create high engaging and converting quizzes and surveys is super simple, you only need the right tool. Its name is Opinion Stage- Quiz Maker.

It comes loaded with tons of features and deep customization options. Everything you need can be done with this quiz maker.

 

And what is even better is that they have a free plan.

 

Sign up.

 

  1. uKit Easy-to-use Website Builder

uKit

 

uKit is one of the most popular ready-made website builders. Highly rated by its loyal customer base and Internet critics alike. One of the strongest tools for creating an efficient website without any programming skills. With a convenient widget system and a drag-and-drop editor, the creation of a website has never been easier! You can try it out for 14 days for free.

 

  1. Invoice software

Invoice Software

 

InvoiceBerry is a simple to use, smart, and efficient invoicing software, being highly popular among small businesses and freelancers.

Use it to create professional invoices, to track expenses and payments, to create detailed reports, and much more.

 

Sign up for the free trial, no credit card required.

 

  1. stepFORM - Quiz Builder for Any Website

 stepForm

 

stepFORM is a novel service that lets you entice the audience with conversational forms, quizzes or surveys, and increase conversion rate and behavioral metrics. It’s so easy to use that anyone can handle it. The platform has so many features that let you accept instant payments, grow your SEO parameters, get and send email notifications, connect Google Analytics and so on.

 

  1. Pixpa

Pixpa

 

Pixpa is a simple website builder but one that is doing its job extremely well.

 

It is focused on creating an all-in-one website: store, blog, and client gallery. It has everything you need included: gorgeous templates, a drag-and-drop builder, a friendly and intuitive interface, and much more.

 

Sign up for free.

 

  1. uLanding

uLanding

 

Have a project in mind? Want to check if it’s workable or not? Test your ideas with the uLanding one-page website builder. It’s perfect for marketers and business owners, newbies and pros. Select a template and customize it. Set up SEO and Google Analytics, integrate your website with amoCRM and publish it. Try out the platform with a free trial period and see for yourself.

 

  1. Fotor

 Fotor

 

You want superb and high performing pictures for your website and social media channels but you lack design skills? No problem, Fotor is the most popular solution that will help you create awesome pictures in just a few minutes.

 

The platform is loaded with pixel-perfect and engaging pictures that you can modify right away and create high-converting content.

 

Check Fotor.

 

  1. WordPressToWix.PRO - Switching From Wordpress to Wix

WordPressToWix.PRO

 

Every time you think of switching from WordPress to Wix, consider using the assistance of WordPressToWix.PRO experts. This fully-automated platform was created with the needs, requirements and objectives of web designers in mind and, thus, it guarantees smooth and easy website assets transfer. The team of qualified web developers practices individual approach to each and every client to come up with personalized website transfer offers.

 

  1. WrapPixel

WrapPixel

 

WrapPixel is used by almost 200,000 creatives, being a popular place to get admin and dashboard templates, and UI kits, built on top of Bootstrap, React, Vuejs, and Angular.

 

Browse it and pick what you need.

 

  1. Moderated group chat for live Q&A and Web Events

Moderate Group Chat for Q&A and Live Events

 

Looking to quickly add a moderated group chat for live Q&A and web events on your website? With RumbleTalk you can do it in less than 2 minutes, and without any coding skills or any experience.

 

The tool is loaded with very cool features.

 

Sign up for free and see it in action.

 

  1. WhatFontIs – The Best font finder

WhatFontIs

 

WhatFontIs is a free software that will identify any font (both free and paid; it is the only system so powerful) from any image, in 40 seconds and 3 easy steps.

 

Its database has over 600k indexed fonts and it works with all font foundries, including Google fonts.

 

Upload the picture, crop it if necessary, write down the font characters that the software identified, and right after you will get all the info you would expect and also more:

 

  • Name of the identified font
  • Price
  • Download link
  • Over 60 free and paid alternatives

 

Use WhatFontIs, it is free.

 

37. pCloudy

 

pCloudy

 

pCloudy is a cloud based continuous testing platform which can be used remotely for testing from anywhere and anytime. It implements end to end continuous testing. It supports the testing of Real time Android and IOS devices. With more than 5000 device browser combinations, it can perform testing over multiple simultaneously. It also works on futuristic technologies like AI and predictive analysis.

 

Conclusions

 

I suggest you read more about these solutions and try them. All of them will make your life easy and help you automate your business in a way or another.

 

Let 24x7WPSupport handle all your WordPress issues, WhatFontIs to identify fonts from any given picture, Creative Tim to help you with the best UI Kits in the market, and so on.

 

Get more time for your hobbies or so you can handle more customers.

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The Importance of Great Visual Design for Your Website


Designing a website can be fun for some, yet seem tedious and unimportant to others. This is how we get the difference between well-designed and badly designed sites. You can see who put in more effort into the visual appeal of their website, and who simply wanted some mild version of an online presence.

With the modern age of technology and the digital-based lives which many now lead, the visual design of a website has become a much more important factor to consider, and ensuring that your website is visually appealing can create a much better visitor to customer conversion rate. So what are the exact reasons for great visual website design?

Judging a Book by its Cover

While the phrase “don’t judge a book by its cover” may have some great teachings morally, when it comes to visiting a website, in most cases, people will do exactly that - judge the credibility of the website based on the way it looks. First impressions matter, and the design of your website plays a major role in the way that people perceive your brand.

web design

The first impression is often the deciding factor as to whether they will stay on your website or look elsewhere, so designing your website well will provide a better chance for you to retain customers and create a lasting impression. Other than that, when it comes to the visual design of a website, you need to consider that not all of your customers have access to fast internet, which can increase loading times and potentially lead to client loss. A study by Internet Advisor showed that only 71% of American households have high speed internet.

Consistency is Key

On the note of retaining customers and brand credibility, another aspect which will improve your chances of actually keeping visitors interested is consistency. Bad websites are inconsistent with brand messages, as well as are often inconsistent in terms of the physical design; you know, all the fonts and colours? All that stuff. When you are trying to portray your brand as consistently as possible (to deliver a brand personality which resonates in everything that you do), this, of course, should also be reflected on your website.

It not only feels great to create a consistent brand image, but customers will feel familiarity when visiting your site, allowing you to build trusted relationships and give them comfort when interacting with your brand. Brand consistency has always played a big part in success for brands, this isn’t anything new, the same concept just needs to be applied digitally as well.

Website Navigation is Improved

Usually, well-designed websites go hand-in-hand with great navigation. When users visit your website, they want a clear view of where they need to go, to get what they want from being on the website. And they want the process of actually getting what they want to be simple and unobstructed.

website design

A well-designed website will offer them an easy way to find where they are going, and get them there without anything getting in the way. If a user has to search for too long through multiple different pages of your website just to try and find something simple, chances are they will leave and look elsewhere. (Have you started to notice the pattern? Good design = good user retention, bad design = users leaving your website).

On the note of navigation with good design, we should point out that creating a good website design is also knowing when to stop designing. You don’t want to over-design to try and stand out as much as possible, as this can often create a complicated environment for users to navigate and again, they will probably leave your website. As we said before, the route to where they want to go on your website should be clear and easy to find, with nothing stopping them from getting there quickly and efficiently.

Website Design Can Affect SEO Strategies

On top of the actual interactions with your website, there are many design elements and practices which can actually affect whether or not your website is even displayed to users. This is something which will be very important from the get-go, and will determine how difficult your fight for visibility will be in the future. There are a few different things which can affect SEO strategies and your site’s statistics but, for the purpose of this article, we’ll look at the importance of two website design aspects which affect it: design elements and code.

Firstly, web design elements and practices have a direct effect on the way that you will be publishing content onto your website. This will obviously determine the interactions which your website has with search engine software and how this software will index your site. So design elements therefore play a role in determining if your website is even seen by users at all, let alone their actions when interacting with it.

Secondly, the code of your website also needs to be considered. To put it simply, your website code needs to be SEO-friendly as it has a direct impact on SEO indexing. When you choose a web designer, make sure that they understand the importance of SEO-friendly code. In most cases, those who understand this importance will also be able to design a good website for you, but be sure to do your research first just in case.

Alex Williams of Hosting Data found that changing colors makes a huge difference. On his blog he experimented with changing font colors, background images and even the icons on various buttons. Results showed anywhere from a small 3% change to a 40% change with button size and icon having the biggest results.

As you can see, great web design plays a big role in both customer retention as well as SEO. Great web design not only allows you to deliver a consistent brand message that people can trust, but gives your website a better chance of actually being found in the first place. While some might look the other way if your website is designed badly, in most cases, people will not appreciate an outdated or visually unappealing design. So, try to do the best that you can when strategizing for web design. It may seem unimportant to you individually, but when it comes down to it, well designed websites are the ones that thrive in the digital age in which we live.

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Designing Your Very Own Colour Stickers: Things To Keep In Mind


Sickers

Image Credit: StickerGiant Via Flickr

 

Stickers are fun and effective – that’s why we see them everywhere. A well-designed sticker can easily convey important information through the text, imaging, styles and colours.

Designing your very own colour stickers is easy if you are sure of what you’re going for and you know what you want the finished product to look like. It’s not necessary to be a pro designer for this, but if you have some basic working knowledge of any mainstream design tool/software, it helps.

Here are important things to keep in mind before and while you design your colour stickers.

 

Personal Or Professional?

This is the very first thing to consider. Many designers get it wrong at times, and that can seriously impact the final quality of the design. If you’re an amateur designer, we recommend understanding the common mistakes designers make and how to avoid them.

Ask yourself what you’re designing the sticker for. Is it for your own personal use or is it going to be used professionally?

If it’s for personal use, you should make sure that it carries your personal brand with it, even if it’s something as casual as a laptop decal. Most such stickers are used for personalization, and that’s why it’s vital to make them look personal – stock designs won’t cut it.

If it’s for professional use, understand the message perfectly well before actually starting the work. Two aspects are the most important in this context – branding and message.

 

What’s The Message?

When you’re sure about what message you want your stickers to convey, it becomes much easier to pass it on in the design. There are no lines set in stone here – it’ll all depend on your creative ways. Just be certain of what it is that you’re trying to say and the whole process will become smoother for you.

 

What Colours Do You Want To Go With?

Understand the colour scheme before you start the design. Many designers wait until the design is actually ready to decide on their colours. If that strategy works for you, well and fine. If not, be sure about all the colours well in advance.

Professional colour stickers don’t have much wiggle room here as the colour scheme is dominated by the branding guidelines. So, the job of choosing colours becomes that much easier.

There’s another angle to this discussion – the sticker material. It’s important to know how the sticker will eventually be printed and what the technical limitations of the process are. Designing a small sticker with dozens of colours makes little sense. In the same way, using complex colour gradients that will not come out as you intend them to in the final product is counterproductive.

 

The Resolution And The Complexity

It’s easy to understand why complex designs require higher resolutions. Most designing software out there will let you output the design in 300dpi, a common benchmark used by printing companies. Sticker It Die Cut Stickers, for example, require your design to be either in a 300dpi bitmap format or a CMYK coded vector format. These requirements are more or less similar across the board in the industry.

A good design program like Illustrator will let you resample lower resolution designs into a higher resolution output while also letting you adjust pixels and colours as you need. This is, however, best treated as your last option. It’s always easier, less time consuming to start out your designing process with a higher resolution in mind.

Do consider the physical size of the sticker while you deal with its resolution. The same resolution cannot be used in different sizes as the size and resolution are inversely proportional.

 

Understand The Costs

While it’s not your job as the designer to worry about the costs of printing (at least, as far as professional stickers are concerned), it’s always a good idea to optimize the design for the downstream costs.

This involves going with easy to print ideas that can – wherever possible – employ less complex elements. Keeping the finer details limited in scope and choosing fewer colours can also bring the final costs significantly down.

The material that these designs will be printed on will also play an important role. It’s common practice to use the same design on multiple materials and/or in multiple sizes for various purposes. For example, product labels use the same design in a variety of shapes and sizes.

Your design should take the costs of printing in multiple sizes and on multiple materials.

 

Know How Your Sticker Will Be Printed

Most stickers are either die cut or kiss cut. There’s not much difference in the quality of the two.

  • Die cut stickers are cut straight from the vinyl, right to the design.
  • Kiss cut stickers come with rectangular/square paper backing in which the design is contained.
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How to Effectively Design a B2B Mega Menu


Your website has grown to the point where you know you need to separate pages into categories and subcategories. A mega menu is a perfect solution for a larger business to business (B2B) website. You can showcase the various areas without taking up too much real estate on your landing page.

In a recent survey, 94 percent of consumers said that if a website wasn't easy to navigate, they would leave that site and go to another. People have very limited time these days between work, raising a family and personal pursuits. Anything you can do to improve and speed up the experience on your website benefits your conversion rates.

Once you decide on a mega menu, knowing how to create it is the next step. Here are five different ways of designing an expandable menu for your website and a few examples of how other brands created theirs.

1. Make It Easy to Find

A mega menu is only useful if users can easily find the expanded menu. There are a couple of ways to activate your mega menu, including clicking on a tab at the top of the page or simply hovering over it. Keep in mind that users expect your navigation structure to be near the top of the page, so your mega menu activators should also appear near the top of the page.

One method is adding a navigation bar showing the main categories on your site. If anyone hovers or clicks on one of those buttons, the mega menu expands and appears.

dbs interactive

DBS Interactive features a mega menu on their website. Users can choose from Capabilities, Clients or a view of their Portfolio. If you hover over Capabilities, a drop-down menu appears. Pause on the tab long enough and it takes you to the page with full information on the services they offer to business clients.

2. Keep the Wording Simple

Don't try to get too cutesy with the wording of your categories. Have you ever visited a site with a theme, but the pages had such strange names that you didn't know what they were for? Instead, stick with basic wording such as "Shop" or "About Us."

If you're unsure what words to use, check out the searches people do while on your home page. What are the words they hunt for? Also, check out the wording on other popular sites. The words people are used to seeing in navigation bars on sites such as Walmart.com or Amazon.com are good choices for you as well because they're already familiar.

3. Add Calls to Action (CTAs)

Think CTAs are only for the bottom of your page? Think again. Expandable menus are the perfect location for a CTA. Your customer has already taken one action, so asking them to take the next step makes perfect sense.

mc call handling

McCall Handling places a call to action so users can "Get More Info" right in their mega menu. Click on the category "Warehouse Solutions" and you'll see choices for subcategories such as overhead doors, dock levelers and vehicle restraints. You'll also see a bold CTA button calling the user to find out more about what they have to offer.

4. Use Directional Cues

One of the great things about a mega menu is that you have a much larger space to work with than if you used only tabs on a navigation bar. As the menu expands across the screen, you now have an opportunity to add directional cues like arrows or category indicators such as icons.

Imagine an "About Us" category, for example, that drops down into an expanded menu and features an email with a letter icon, a phone number with a telephone icon, and a physical address as well as links to more information about your brand's history.

You can move a user through your site simply by giving them arrows as directional cues on where to head next. In a fast-paced world, this may make the difference between the buyer completing the journey on your site or bouncing away. Fellow business owners are just as busy as you are, so pay attention to the steps that get them from Point A to Point B the quickest and show them how to move there.

5. Mobile Responsiveness

Designers sometimes make the mistake of creating for a larger screen and forget about the many people accessing the internet via mobile devices. The most recent stats show that 52.2 percent of all Internet traffic is mobile. If your site isn't optimized for mobile, you're missing out on about half of your potential traffic. However, you also must consider how a mega menu looks on smaller screen sizes and if your expanded menu accounts for variables such as the device being used.

Fortunately, creating a responsive site isn't hard. The mega menu may look different for mobile, but it should have text and buttons large enough for a human finger to press and navigate through. Test out all aspects of your menu for smartphones and see how it looks.

buy swings

BuySwings.com is a website catering to organizations and businesses with playground equipment. They sell items such as seats and accessories. Their mobile site adapts perfectly for the user. Instead of showing the different categories in a nav bar, there is an option for "Categories" near the bottom of the screen on your mobile device. Click on the text and a page pops up with the categories of "Swing Seats," "Swing Set Hardware," "Accessories" and "Slides," or you have the option to shop by brand.

 

Is a Mega Menu Right for You?

If your site has multiple categories that don't fit easily onto a single line, it may be time for an expanded menu. Only you can determine if a mega menu is the right choice for your website. Testing out different options with your target audience is a great first step to figuring out whether this option is best. Either way, you now have the tools and examples to create a mega menu that draws in users and keeps them coming back for more.

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More Free Online Design Software


Sharing is caring and, to show you how much we care, we share open-source designer software with you every month. Edit your images, scale and resize your designs for any purpose, and have a top-notch content in a matter of minutes.

 

1 Paletton

Paletton is a new trending app that makes every designer happy to have it. It is a software that implements the rules of color theory, helping you choose a balanced and harmonious color palette. It is designed to be explored by the user, so without many spoiler alerts, we will just share their feature Colorizer - the tool you integrate with the website you're designing to refine the color palette on your pages. Within this project, they also started Colorpedia, a database where you can discover all about color theories and the use of colors overall.

2 Pablo, by Buffer

 

Developed by Buffer.com, Pablo is a Santa's little helper when it comes to creating engaging visual content. Discover beautiful stock images with their easy search engine, pick your font, format it and insert it to your design, and then just pick your social media platform for the app to scale your design in a second. Share or download your design for free today!

 

3 GIMP

 

GIMP is a GNU image manipulation program, an open-source image editor available for GNU/Linux, OS X, Windows, and other operating systems. Free HQ image editing was never this real - this sophisticated app lets you change the source code and distribute these changes further. You can add 3rd party plugins and develop the software according to your needs and preferences.

 

4 Easil

 

If an app ever smelled like summer, it would look like Easil. Their very own landing page gains your trust by showing you they understand designers and visual advertising. Aside from the really cool brand, they give you a drag & drop machine to edit your designs for free. They have two more plans, Plus for $7.50 and Edge for $59 per month, with unlimited possibilities and their priority support.

 

5 Crello

 

This is your social media first aid designer app. Create posts, videos, stories, headers, adds, thumbnails, banners and printable documents using Crello's great collection of templates, and all that with just a creation of the free account. Feeling uninspired? Check their Inspiration page to find post ideas, GIFs, animations, and coolest designs.

 

6 Word Swag

 

Word Swag enables you to add text to your images in no time. Get the app in App Store or in your Google Play, and go nuts using their Typomatic engine. It is more than just a pocket play - it's your best friend for creating art out of your social media posts.

 

7 Visme

 

Okay, are you ready? This one is really cool! Visme is a powerful app that turns your analytic data into lovely visual presentations in the easiest way possible. Add charts, graphs, custom icons and a great deal of stock photos to your unique presentation and get ready for the best pitch of your life. They offer a free individual plan, but also a variety of paid plans for businesses and education, as well as the special treat for nonprofits.

 

You gotta love that social responsibility? Dive into the next experience with one of the new, crispy apps.

 

Author: Nina Petrov, ninapetrov.com

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Acrobat DC - Helpful Designer Software


Adobe - it's the most used reader program at the planet for now, a lot of people doesn’t even know any of his options. That topic would help you to understand Acrobat DC a bit better, little interface and using guide. Check it out, and probably you would love to teach that program like a professional.

 

In an Adobe Acrobat interface, there are three views, and these are home, document, and tools. When we go further into details on document view, it can either be a single document interface or multiple document interface that is, view one document at a time or numerous views at a time respectively. Home is a displayed page before you open a PDF in Adobe Acrobat. The tool is where all the Acrobat tools are presented. The Document is the default view all the time when a document is opened in Adobe Acrobat.

 

Adobe pdf reader for windows 10 is available and can be downloaded for free from the Adobe official website. You can download it and install within a few minutes and start enjoying all that Adobe Acrobat has to offer. The following discussion shade more light on Acrobat DC interface.

 

adobe pdf

 

Home view

 

As already said this is the page that is usually displayed when you open Adobe Acrobat and you have not opened any PDF file. It is an integral part of Adobe Acrobat in that it gives you quick access to recent files, frequently used tools, storage accounts, shared files, and to do tasks. Concerning the storage accounts, Adobe Acrobat has two accounts; these are the offline and online storage accounts where you can access your files. Other than your local computer, you can access your files from Adobe Cloud – these are files securely store using the link “Document Cloud” found on the left pane and online accounts such as Dropbox, Microsoft SharePoint, Google Drive, and OneDrive.

 

 

Tool centre

 

This is the view you can navigate through to discover all the tools available in Adobe Acrobat. All these tools are listed according to categories. Whenever you select a tool, that tool-specific commands will appear automatically on the document view only if the file is opened. In some instances, you can also be able to open some tools without necessarily opening the file. You should worry about whether to open or not open the document; if you choose a tool that requires the document to be open, you will be prompted to do so.

 

You have the freedom to either add or remove tools shortcut in the right pane. This is how to do it. Clicking the “Add” button will result in adding the shortcut in the right pane. An alternative way is by dragging the tool into the right pane. To remove the shortcut, next to “Open” just below the tool name, click the Down arrow then select “Remove shortcut”. There is also an alternative way to remove a shortcut, and this is done by a simple click on the cross button on that particular shortcut in the right pane.

adobe pdf

 

Document view

 

As we have already highlighted, the document view is the default page whenever a PDF file is open. By default, when you open this page, you will see multiple tabbed interfaces for viewing numerous PDFs at a time. When you open multiple PDFs at a time, each will open as a tab but still on the same window of the application. You can switch from one tab to the other from the top whereby the name indicates the name of the file being opened in that particular tab. A previous and next buttons will always be displayed on the far right-hand-side for easy navigation through document tabs whenever the number or amount of documents are high such that they don’t fit the document view.

 

At the top of the work area, the toolbar and menu bar are displayed. For a stand-alone application, the work area comprises of three panes. Towards the left side is the navigation pane, on the middle is the document pane, and to the right is the tools or task pane. All these panes each have a specific important role it plays. The navigation pane located on the left is useful in providing smooth browsing through the PDF as well as perform other options on your PDF file. The function of document pane found in the middle is to display the PDFs. The toolbar located next to the top of the window plays a significant role in providing other controls you can use to work with your PDFs.

 

In the beginning, you may not be in a position to see various tools in the toolbar. To combat this, you can add some more tools to your toolbar for ease of access. To perform this, right-click on an empty space within the toolbar then select the tool that you want to be displayed in the toolbar.

 

In conclusion, we need to say that it's a small beginners guide, which takes five minutes from you. And even those tiny article bring a lot of helpful information to you, probably if you will check other guides by yourself - Acrobat DC will be used a lot by you. Thanks for reading and use only the best software.

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5 Color Palettes to Inspire Your Branding


Brand your business with amazing color combinations to ensure a positive reaction from your potential customers. Consider the fundamentals of color perceptions, which we will mention ahead, and get your colors on!

 

When you brand your business with pleasing color palettes, you make your target feel comfortable enough to do business with you! It starts from the moment your create your logo whether you decide to use color pantones or hex codes. A Logo Creator for example, gives you template options which you can work on if you don’t feel like starting from zero. Color your brand with your personality and your values!

 

Colors Impact People Emotionally

 

Color schemes have a psychological impact you need to consider while you build a brand. This is why picking your colors is such an important task! You can create the perception you’re after in order to attract the specific market you want. People are very visual, so colors can impact them emotionally. To understand this better, let’s take a look at general meaning behind the most commonly used colors:

color scheme

 

Get Inspired with These Color Combinations

 

We have gathered the best color combinations for different business industries so you don’t have to break your head coming up with a harmonious mix. First, determine your brand’s personality by asking yourself:

 

  • Is my brand masculine or feminine?
  • Is my brand playful or serious?
  • Is my brand luxurious or affordable?
  • Is my brand modern or classic?
  • Is my brand youthful or mature?

 

This will help you decide which colors best represent your business personality and which will attract the kind of customers you want. Now let’s get to it by industry and get some color palette ideas that are on point!

 

Colors of Technology

color combination

 

Most tech businesses want to look innovative and bold, like they will be the next big thing. Because you are trying to appear innovative, don’t be afraid to step out of the typical blue or green. You can use other great colors like purple, yellow, orange, etc.

color of technology

 

As you build your tech business, colors are an entirely personal decision. You should be informed on color psychology plus your brand's personality in order to make a more informed decision. Consider things like, is your business related to social media? Is it an app?

 

Colors of Healthcare

color combination

 

You trust healthcare businesses with your life and this is why their branding should evoke that feeling of security. Because these kinds of businesses have a huge responsibility with the community, their image should be professional, authoritative, and peaceful at the same time. Most healthcare businesses rely on mainly blue tones, but you can definitely get inspired by these colors and try something fresh!

colors of healthcare

 

Colors of Legal

color combination

 

Legal businesses should have a minimalist logo. Most legal businesses choose sober colors to appear professional and keep it basic. They usually decide to use only one or two colors.

colors of legal

 

Colors of Marketing

color combination

 

Marketing brands usually want to appear as young, modern, and creative! They want to dazzle their clients while still keeping it professional. The challenge for these kinds of businesses is to have branding colors that are both cool while classic. I mean, they still need to be taken seriously. Among the industry, most leaders opt to use purples and they see their brands as feminine.

colors of marketing

 

 

Colors of Real Estate

color combination

The real estate competition is fierce! Clients need a brand that they sense they can rely on. If your business is in real estate, just like in healthcare or legal businesses you want your colors to say: trust me. This is why most businesses go with a blue color. Remember you can use awesome color combinations to give your customers the whole message! Try these:

colors of real state

 

Using a Logo Maker

 

Inspired by a huge library of templates in combination with helpful information on color perceptions, you can design your logo easily using the best colors for it! The rest of your branding is a piece of cake once you have your logo and your branding colors (fonts are huge too by the way). If you decide to create your logo design with an online tool, look for one that allows you to input your exact hex codes for your brand colors.

 

So now you know! Start creating that unique experience for your customers with a totally fabulous color palette!

 

Authors Bio:
Valeria Santalla is a multi-disciplinary marketer and content writer that loves to create branding assets for local business. She currently collaborates at Placeit.net, one of the largest logo maker and design template libraries on the internet.
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How to Effectively Integrate Your Brand's Colors into Your Storefront Location


color branding

Brand consistency is one of the most important aspects of making your store memorable to consumers. Every time customers interact with your brand, online or offline, they should be reminded of who you are, which requires using the same images, logo, colors and message.

Experts estimate it takes five to seven impressions before someone remembers a brand. That number may increase as more and more brands go online and clamor for the attention of a limited pool of customers. If you want to be memorable, you must present your brand in a similar way over and over using a variety of methods.

Using your brand colors in every interaction, including in your storefront location, is a great way to create a memorable impression. However, integrating brand colors into a storefront isn't always easy. You may be limited by the construction and colors already present in a rented space, for example. Fortunately, there are some features business owners have control over when it comes to storefront branding.

1. Create Display Windows

Creating window displays that draw people inside is a bit of a challenge. You have to highlight some of your more popular or recent items. However, your display windows are also a great place to integrate some of your brand colors, either through signage or selected products. Think about what might catch the eye of passerby as they walk past your store. What colors surround your windows and what will pop out to potential customers?

2. Change the Wall Colors

If you are in a location where you're allowed to paint, change up the wall colors so they coordinate with your brand colors. Think about the colors in your palette and what compliments them. If your colors are vivid, you may only want to use the brand colors as an accent and stick with trendier neutral tones for the background. Different types of colors have a different impact on your audience. For example, you can use black as a neutral color and to create a sense of mystery or stick with light greens and sandy browns for a sense of tranquility.

3. Add Signage

Signage is a way to incorporate the colors you want without changing the walls or altering more permanent store features. Using signage is particularly useful if you're still developing your brand colors or testing out colors before making a change. Signage is relatively inexpensive, but still makes an impact on store visitors. Use vinyl signs in the color of your choice or add color elements over a white vinyl sign. You can also use signs to point customers toward your register, sale items or to highlight new arrivals in your store. Don't be afraid to incorporate both brand colors and accent colors for attention.

4. Invest in Bags

What color are the bags you put purchased products in? Using customized bags is a great way to add additional branding that utilizes your company colors. Whenever the person leaves your store and others see the bag, the bag should be immediately recognizable as a company standard. Using a signature color boosts brand recognition by about 80 percent, so business owners should look for every opportunity to do so.

Think about the last time you visited a local mall. You may have seen someone walking out of Victoria's Secret with a pink and black striped back. You immediately knew what brand they purchased from. Perhaps you noticed a black back with white letters from Hot Topic. What colors scream your brand identity, and how can you put that on a bag so everyone sees the visualization?

5. Employee Uniforms

Depending upon what kind of store you run, employee uniforms might be a good idea. Keep in mind that uniforms allow store visitors to readily identify who works there in case they need assistance. The uniform should match the overall branding of your business. If pink is your signature color, invest in pink shirts with your logo or black shirts with a pink logo. Think about what type of uniform best represents your brand and how to add your company colors to the outfit.

If you've ever gone to Best Buy, you know employees are easy to spot because of their shirts with the bright Best Buy logo. Go out to eat somewhere like Hooters, and the orange shirts of the servers pop and grab your attention. No matter what your brand colors may be, your employee outfits should highlight them and make the store memorable.

6. Floor Signage

Adding signage to your floor draws customers in for sales and other events and directs traffic through your store. You can even use three-dimensional signage to draw them into a sensory experience. Signage can be used both outside your store, such as in a shopping mall (if the mall allows it) and inside the store to direct customers down a planned path. Think about footprints in your primary brand color that lead the way to a new, featured product.

Brand Colors Matter to Storefront Locations

Adding in brand colors gives your store a unique identity. Keep in mind, though, that the overall aesthetic of your store is much more important than simply throwing up certain colors. It's okay to limit how much you use your brand color, but there are some places you shouldn't shy away from it, such as a sign for your storefront. With a little attention to color and how it impacts your store visitors, you should find a balance between branding and usability.

 

 

Lexie is a graphic designer and typography enthusiast. She spends most of her time A/B testing websites and creating style guides. Check out her blog, Design Roast, and follow her on Twitter @lexieludesigner.
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4 Best Colour Tips to Create a Successful Dating App Design


best color tips

There are many elements which go towards creating a successful dating app design, but the most basic – and crucial – of all are the content and the color. What will your customer discover when they navigate to your app, but even more importantly, what will draw them there in the first place. There is no point running an app which is lacking in compelling content for potential daters to engage with, but if they aren't inspired to check out your app in the first place, even the best content in the world will remain undiscovered. Which is where color comes into the equation. This primary consideration, the tones and hues you choose for your web pages, is all-important. Here are the four best tips regarding your app's color scheme.

‘Fiery' colors

Colors instigate an instant reaction. Take one of the top English football clubs, Liverpool. They once played in red shirts and white shorts. Then one of their managers decided an all-red kit would make his players look even more intimidating. Why? Because red is traditionally associated with danger, whether that's warning lights or labels on bottles containing hazardous substances. But how does that relate to a dating site apps?

Red is naturally associated with fire and heat. These are also terms which are readily applied to passion. Passion is never described as a cold emotion (cold colors being the aquatic tones of greens and blues.) It is hot. It's also no coincidence that red is the color of blood, symbolizing the life force which drives us all.

Red, and its more temperate, toned-down shade, pink, are the colors which should be first in your palette as you design your app. However, there's so much more to constructing a memorable dating app than just introducing a lot of red. Too much of any one color can prove to be overpowering.

Choosing a theme

As well as thinking of your basic color components, the next key consideration is how to balance these throughout your web pages. This is where your app's functionality comes into the equation. The purpose of your dating app is to draw in single clients who have been attracted to the overall look of your app (color, font, basic layout, the message you're presenting). Remember, people browsing the web, whether they're seeking dates or anything else, are fickle. If a design doesn't catch their eye within seconds, they'll swiftly move on, never to return.

Keep it clean and white

There are many aspects which you can harness to establish your theme. The aforementioned hot colors may be associated with passion, but how you use color is equally important. Many dating apps (for example, TenderMeets) tone this down, focusing on presenting a clean, white interface, perhaps only introducing the occasional ‘hot' color to attract the eye. You might go with something completely different, like a subtle use of yellow or orange. Like art itself, there are infinite possibilities. The main rule is to remain consistent.

Navigation

Once you choose your theme, don't ever deviate from this. Never mish-mash different elements – the theme and color schemes must be consistent. Using different colors so customers appreciate which words can be clicked on to jump to different parts of your site (hyperlinks) is a basic web design consideration. In the previously mentioned example, the app uses a contrast of pink for the links. The beauty of web design is you can make changes and tweaks to your colors at any time, but it would be better to start on a firm footing.

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