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Daily Posts. Colorful Ideas & Inspirations.

Our team of writers brings you daily trend coverage, new products, inspiration, information and fun ideas. With an archive of more than 2,103 articles, you're sure to find something you love. Or if you have a great idea, let us know!

Ready to get Colorized?


What is fresh and crispy on the market and saves the day for every web designer ever? We are happy to present a brand new version of Colorizer - a tool developed by Paletton, a trending designers company with a set goal to make your work even more enjoyable.

 

What is Colorizer?

 

Colorizer is a widget for your webpage, ready to fancy up your site, making it super easy to combine colors and create the perfect palette for your online presentation. By knowing basics of HTML, CSS and Javascript, you can simply add the Paletton Live Colorizer code to your website, and let it generate shades of the color you choose, or custom create your palette for your web design.

 

This awesome widget is led by the idea that your website users can colorize their own table, template, flyer or graphic design, developing an interactive platform for your site visitors. The developers are encouraging you to get the version you like, and play with many features and possibilities this code is offering.

 

What Colorizer actually does for you is letting you implement the Paletton application (Color Scheme Designer) and share it with your target group. This means that everyone will be able to, very easily, create his/her own palette with the help of Paletton, and enjoy your website through exploring this feature. The users can simply preview the results and apply or cancel their design if they choose.

 

paletton

 

What Paletton also made sure of is that you are given step - by -step instructions on how to "install" this widget, or how to attach the code in your website. The knowledge of coding you need is very basic, and here you can find the guide for starting your colorized adventure, or links to try the demo versions.

 

Colorizer is currently developing its beta version, available for you to test it and play with the possibilities online. They have so far developed three versions of Live Colorizer and you can choose the one which suits your preferences, although we can say with certainty that this company won't stop surprising us with innovations and awesome ideas to develop their apps further.

 

Are you ready to begin your own Paletton road trip? Enjoy playing and exploring many options Colorizer is offering for you, and spread the joy with your readers and customers!

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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7 Reasons Why Arts in Education Is so Important for Kids


7 Reasons Why Arts in Education Is so Important for Kids

The importance of art in the education of the child

Unlike past years, modern children learn a lot through visual effects. From an early age, children are exposed to computers, tablets, and smartphones, and they acquire knowledge using the touch screen faster than they begin to speak. That is why art is a very significant factor in the development of a child. It teaches children how to interpret, criticize and use the visual information they perceive, and to form their own opinions and feelings in relation to certain phenomena in life. I hope this article can help with research summary to those people who choose this topic for their diploma.

Art can be a great occasion and a great tool for parents to communicate with their children. Parents do everything that is good for the family, whether it encourages their children to engage in certain arts and crafts at home, and simply join them, or approach the art, showing masterpieces of famous or lesser-known artists.

Whether you understand it or not, you are surrounded by various forms of art. It can be a sculpture, painting, photography, or something that you completely depend on, but don’t consider art. In addition, beautifully decorated towels, beautifully embroidered pillowcases or bedspreads, even interesting lamps in the corners of rooms represent art as well.

It is recommended and even necessary to introduce children to art from birth. At preschool age, they are most susceptible to various types of art. It is that stage of development where it is important to begin to shape the child’s love of classical art.

During primary school, students often encounter great works of art, creative tasks, theaters, museums, and exhibitions during the lesson process. However, with the transition of children to the middle classes, the importance of creative and spiritual development goes into the background. This is where the need for additional education arises. One of the types of institutions of additional education is an art school.

 

Art plays a huge role in the development of a kid and society. Being an artistic reflection of reality, it has a strong influence on the development of a person, forms feelings, thoughts, morality and life principles. The introduction of a child to art is simply necessary; it is especially important in our time. Today more and more students enjoy art in education and write PhD dissertation about effect of art on educational process.

Art exists from the moment when the human race began, and therefore there is no need to point out its importance in various aspects. And, as Leo Tolstoy once remarked: “Art is human activity, consisting in the fact that one person transmits to others the feelings he experiences, and other people become infected with these feelings and experience them.” Art teaches us how to empathize.

As a result, here are 7 Reasons why arts in education is so important for kids:

  1. Being able to appreciate art, a person gets the opportunity to develop: to pursue creativity, to put up with diversity, to achieve emotional balance. Kids find it easier to learn and acquire knowledge by studying art.
  2. Art enhances the learning process. Systems in art, which include our integrated sensory, cognitive, emotional and motor abilities, are, in fact, the driving force of all other training.

3.Children who are engaged in art, no matter whether they are trying to create something or simply appreciate art from afar, tend to work better in other academic subjects.

  1. Art reduces the exclusion of students, increases attendance, develops the best players of the team, fosters a love of learning and many others.
  2. Art in education can improve kids’ school performance.
  3. Art will increase the self-esteem of children, as they will learn what it means to be an individual (for example, artists, musicians, or painters), as well as what it means to belong to a particular community.
  4. It makes your child feel happy and free because you have chosen to decorate your living space exactly as you did for a reason. In addition, art makes kids calm and relaxed, and also fills them with enthusiasm and inspires them to complete various tasks at home or at school.

 

How to teach children art?

The museum can help students come into contact with some of the greatest works of one of the greatest painters and sculptors of all time. This will help them to expand their experience and understanding of art. In addition, it will give them the opportunity to connect the past, present, and future, to compare and learn a lesson.

Fortunately, even if you do not have the opportunity to visit a gallery or do not want to invest in an artistic activity or art, there is an alternative that can be very useful - download any of the art applications and learn how to evaluate art while listening to good music. This will help your kids to improve the studying process.

For example, using the Leonardo da Vinci Virtual Museum application, both children and parents can enjoy his famous works of art, carefully checking every picture to the smallest detail, as it is available in high resolution. In addition, they can learn some things about Da Vinci, as the application includes his biography. In addition, each picture contains a title and explains what has inspired the author to draw it. It must be admitted that this can be very educational, as it teaches children about the time in the past, when life was different, and when people were striving for different things. This can teach them to appreciate the history, as well as the “customs and way of life” of other people.

Summing up, art helps a person to become better, as it teaches children analytical thinking, teamwork, and creativity. These are lifetime characteristics that can be applied in all areas of study or work.

 

Annabel Kuper graduated Harvard Business School and studied many executive education programs. She is a business strategic expert by day and thesis writing fanatic by night, writing all sorts of great content and expert writer for popular magazines

 

 

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Self-Education: Trends in Graphic Design for 2019


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Graphic designers spend an inordinate amount of time thinking about the meaning of things. They ponder why and how this info can be used to help others in a visual manner. Indeed, the art is involved in the graphic design but not in the way most people think. They say the art tries to reveal the world of an artist, but the graphic design tries to help others.

So, here is the list of trends in in the design for the next year. You might ask how we have worked it out. The PaperCheap team did a lot of research, compared and evaluated different international companies’ logo, images, websites, animations that took over the world and sparked an interest across the whole planet.

There are more than just seven graphic design trends for 2019. But these are the main ones to look out for.

Typography

The first major design trend we are going to see in 2019 is a creative typography. It is the use of text and fonts in different compositions. It became a key trend a few years ago but we are definitely going to see more leaps and bounds in the next year. There will be more dripping text, serif typefaces that have things missing out of it.

Nowadays everything bigger and bolder is better. So, designers are going to use artistic effects and bold type for the headlines of their designs. Typography is all about the text that stands out and captures attention. It can be combined almost with every design technique you can think of or by itself and still stand out.

Double Exposure

If you think about the last few years, I can almost guarantee that the word minimalism is popping into your mind somewhere along the line. But double exposure is the exact opposite.

There is a continuing trend of it. We will continue seeing a rise in the use of double exposure more and more in 2019. Designers are not only experimenting with its effects for fun artwork. It is used in advertising and other areas of design as well. There are a lot of step-by-step guides to make you a double exposure photo or poster in Adobe Photoshop. So, try it out and be in trend.

The Particle Backgrounds

With cryptocurrencies and their blockchain exploding in 2018 we have seen a massive trend come about 80% of all cryptocurrency websites featured the particle background. Particle animation is a great alternative to the standard hero sections on a web page. This kind of elegant cosmos-inspired theme works fine in combination with solid color illustration and vector drawings, as well as with photos. The great thing is that animation varies. You can create a bunch of dots that move chaotically or a constellation where you can connect circles with thin lines.

80’s Pastel Patterns

We are sure you heard of the bright and colorful hues of the 80s and the 90s. Well, it is gaining popularity once again. As we move away from ultra-flat design, you can expect to see more geometric patterns inspired by the era of our parents. The 60s rounded serif fonts never go out of style too. There are and there will be a lot of big chunky rounded serif in graphic design. It is definitely one of those things that has a retro feel but also in a way it feels new.

Color

Pantone 18-3838 ultraviolet is the color of the future year. It is used to convey meaningful, empowering and inspiring messages to people. Also, the use of watercolors is more prominent. Watercolor adds a level of hand-done painterly, emotionally an evocative way to create images that really offset the kind of type and stripe. Watercolor creates a very fluid juxtaposition between the type and the design elements and the illustration.

Cinema Graphic

In the graphics world, everything moves towards motion and away from the static design. Cinema graphics is an image with parts of the image that are video. It can be a fresh coffee and steam coming up off it or clouds that are moving around the top of the mountain. It definitely adds a cool element to the website. Whether it is through your blog post or a page background, it will definitely be in style for 2019.

Vintage Ultra-detailed

Everything old is new again. The vintage ultra-detailed graphics is a combination of many hand-drawn fonts, curvilinear elements, and block-printed compositions. This trend has been out there for quite some time but it certainly is not going away.

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Grids & layouts


Layouts are there to keep us organized, mark where the elements should go, and bring the whole design together to a structure which looks good to the eye. Besides easing your life, layouts and grids can be used to create a unique personal design style, something that will have you stand out and become instantly recognizable.

 

When setting up the margins, integrating modules into columns and deciding on the size of the gutter, most designers use a snap-to-grid tool, which helps to see if your object is lining up with other objects in the design.

 

 

When designing a layout grid, you can either listen to symmetry, or go for asymmetric design. Symmetric design is always centered and columns are the same size, while the margins are equal to each other, so this is usually a safe way to go. If you are going for asymmetric design, then there are also some rules of balance which should be followed.

 

In developing the composition of your design, you would want to pay attention to the Golden Ratio, as it has been the alpha and omega for aesthetics since we know it. Another rule, very useful for both column layout and landscape, is dividing your design into nine equal blocks with four lines that intersect. The main object of your design should be placed at these meeting points where the lines come together.

 

If you are designing a publication, another example where layouts come very useful is to use them to adapt your pages to the bound of the book/paper, so you can make sure that by bounding the pages you don't loose any details from your design.

 

 

Why are grids essential for visual communication is best shown on Instagram nowadays. Users have been creating different layouts for their entire profile. They have been telling stories row by row, sometimes also themed by colors, creating a rainbow effect on their profile page. They've also been publishing content to create columns of photos and texts.

 

Even the margins play their role in designer's Instagram page. Content with borders makes a profile much easier to explore, so this segregation has definitely been revolutionary in social media. More complex style of a profile would be a collage - when your photos overlap, and here the margins play big roles, as what makes this profile beautiful is the composition and balance between images.

 

As we said in the first paragraph, layouts can be useful for creating your brand. If you decide to stick to your signature layout, social media is your absolute sidekick.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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The Power of Color in Branding


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Understanding the power of color in branding can be extremely beneficial to those devising marketing strategies for businesses both small and large. Color is primarily associated with aesthetics, and this on its own is already an important factor in branding. However, color impacts much more than cosmetics. It can also help brands establish their message, improve brand recognition, and even drive website conversions. In this post, we’ll focus on branding and go through some telling facts and figures related to the impact of color, its relevance regarding brand message and brand recognition.

 

Color matters and research focusing on its impact has unveiled that it actually matters quite a bit. Information compiled by Design Advisor highlights that a potential customer takes, on average, 90 seconds to assess a product; in that short time, color is said to account for between 62 and 90% of the decision to purchase or not.

 

In terms of specific products, the set of options available for purchase can heavily affect sales, as two-thirds of customers will not buy an appliance if it isn’t available in their preferred color. These figures give us an introductory picture of what’s at stake. Let’s move on to specific cases and explore different ways of using color.

Color and meaning

Color works as a metaphor and carries symbolic connotations. Think of all the times you’ve gone through color motifs in literature class or heard praise of a particular way in which a movie director constructed a color palette in their film.

 

Having said that, it’s worth noting that context matters. Different cultures think of certain colors in different ways, and individual memories and emotions also factor into interpretations. However, color psychology helps us understand the common ways in which color is interpreted and associated, as well as the type of feelings it can convey to the observer.

 

For instance, green is typically associated with nature and connotes feelings of growth and harmony. Notably, it is used by businesses that wish to establish an eco-friendly or ethical approach, and many food companies use it to help associate their product with healthy foods.

 

Black connotes elegance and authority, which is why brands such as Jaguar, Mont Blanc, and Yves Saint Laurent utilize it in their logos and general design strategies. Another common choice for businesses wishing to convey a sense of elegance and polish is white. White is more approachable, yet still associated with perfection, which helps brands such as Apple set themselves apart without alienating market segments.        

 

It’s good to keep in mind that although differences in preference between genders are not stark, men tend to prefer bolder colors and shades, while women tend to prefer soft colors and tints. Still, sky blue and green are most liked by both women and men, which makes them good options for unisex brands, in the markets where this makes sense.

 

Brand recognition and storytelling

Up until now, we discussed color and its meaning, with examples drawn mainly from logo designs. However, there is much more to it than this. As mentioned earlier, color accounts for up to 80% of a business’s brand recognition.

 

Brands rely on specific colors to establish their identity and ensure quick recognition by potential customers. For example, Facebook is blue, Netflix is red, and McDonald’s plays with a combination of red and yellow. The repeated use of certain colors in a strategic way establishes a connection between the color and a brand. Think of it this way: wouldn’t Facebook’s page look odd if its interface was a different color?

 

Many up and coming brands are testing impact and recognition factors by alternating the color they use in their ads and choosing the most effective one. Research indicates that the effectiveness of color in branding depends on how appropriate it is for the product being sold; in other words, whether the color used in the branding thematically “fits” the brand. Thus, it is key to think of a brand’s story and overall message, before choosing a color scheme to represent it. Heinz, for example, decided to change their scheme from red to green and experienced the largest sales increase in their history.

 

When utilized correctly, colors can be a powerful profit driving tool. Consumers are more likely to choose an easily recognizable brand, which means that increasing and improving a business’s presence through strategies mentioned above can lead to gaining loyal customers.

 

Final thoughts

In an increasingly competitive environment, businesses ranging from small corner shops to huge multinational corporations would be wise to dig deep into their chest of branding tools and use everything to their advantage. Color can act as one such successful tool for brands attempting to set themselves apart, increase the intensity of their brand message, or simply wishing to establish themselves as a recognized brand. Smart use of color is the way to go.

 

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How to Improve Your Small Business's Social Media Presence


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The only way to grow your business is to gain new customers. One cost-effective way to secure new leads is via social media. However, it's difficult to know where to concentrate your efforts for the best chance of success.

Social media continues to grow in numbers and frequency of use. Facebook has about 2.2 billion active users each month, and other social media sites are on an upward trend as well. However, just throwing stuff out there — whether on Facebook or another social media site — isn't the most effective use of your marketing time or dollars.

If you want to improve your social media presence, here are seven key steps you need to take as soon as possible.

1. Know Your Audience

"Know your audience" is good advice for nearly every type of marketing. It's the basis of figuring out where to have a social media presence and how to reach the specific demographic of people you most want to reach. There are many ways to improve your knowledge of your audience.

Start by studying your website analytics. Who visits your site? Where are they from, and what type of device do they use? Collect as much information as you can. Next, look at your audience on social media right now. You'll also want to study the audience of your competitors and poll your current customers. Collecting all this data and looking at it as a whole allows you to gain a pretty good picture of who your audience is.

2. Connect With Younger Generations

Once you have an idea who your typical customer is, take the time to figure out how best to connect with the younger generations. Millennials are one of the largest generations in history, starting to surpass even the baby boomers. Gen Z is right behind them and coming into buying power of their own. If you want your business to remain healthy far into the future, you must connect with those who will be customers for many years to come.

The younger generations want a clean, uncluttered look on your website. They also want to be able to connect easily with your social media channels. Include links on your page so that they can like your social media with a single click or two.

3. Stick to Your Color Scheme

It's important to choose a color scheme and stick to it across all your channels. If you use blue and white on your website, use the same blue on your social media channels. While you can change the look a bit, the page should still be immediately recognizable as your brand. Different colors evoke different emotions in people, so choose wisely based on the emotions you're trying to inspire.

 

Shopify has a green shopping bag logo, and they use this same color bag and logo across all their online presences. Note the green logo used on Twitter, Facebook, Instagram and their website. The minute you land on any of these pages, you instantly recognize that logo, which is highly relevant to the shopping cart services they offer.

4. Measure Successful Campaigns

About 56 percent of businesses use social media metrics to track likes, shares and comments and figure out which campaigns work. When you see which ads perform best and which target audiences respond the most, you can use the money you spend on social media ads more effectively. The more information you have, the better. Part of this strategy goes back to point one of knowing your audience, but you also have to see the ways that audience performs on the specific social media platforms you're on.

5. Use Facebook to Reach Everyone

If you choose only one social media network on which to start, choose Facebook. The most commonly used social media platform is Facebook, boasting 79 percent of US-based people who are online. Even the rapidly growing Instagram is only a distant second place, at 32 percent of American internet users. While older generations do use Facebook more frequently than the younger generations, most individuals still maintain some presence on the social media giant to stay updated about family and friends.

6. Train Your Social Media Team in Customer Service

When consumers have a positive experience with a brand on social media, they're 71 percent more likely to recommend that brand to others. Spend time training your social media managers in your customer service philosophy, how to handle complaints and engaging with people online. The more positive the experience, the more likely people are to share information about your brand with others and expand your social media reach.

 

Adobe has a page on Twitter devoted to customer service called Adobe Care. Note how they respond to a customer complaint above. They apologize for the problem, let the customer know what's being done and offer a temporary solution. They also respond quickly rather than leaving the customer hanging.

7. Automate and Schedule Your Posts

Even the most diligent social media manager gets busy with other campaigns and misses a post here and there. Fortunately, some tools allow you to schedule ahead of time so that you never miss another timely post again. Automate posts by using apps such as Missingltr, PromoRepublic and HubSpot to automatically generate campaigns based on blog posts and fill out your calendar.

Some tools are free, and some cost a monthly fee. Use what you can afford, and as your company grows, invest in better tools that automate more of your processes.

Improve Your Social Media Presence

These seven tips generate a better social media presence for your brand. You can take several small steps on a daily basis that will improve your social media reach, such as adding vibrant photos, investing in video and finding your voice as a brand. With time, you'll gain more followers and drive more traffic to your site from your social media pages.

 

 

Lexie is a graphic designer and typography enthusiast. She spends most of her time A/B testing websites and creating style guides. Check out her blog, Design Roast, and follow her on Twitter @lexieludesigner.

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Awesome tools for exploring color palettes


In the never-ending seek for inspiration, new ideas that will blow our minds away, we've stumbled across these interesting tools that could offer you various ways of bringing something fresh in your design work. Whether you lack innovation or just want to play around with colors, these handy tools will take you on a trip trough time, space and internet to give you what you want.

 

 

1. time travel by color

Is your current design project asking to be a little more retro? Needs some funk and crispy taste of the past of mankind? We present you a platform called Color Leap, unique gallery of chosen artwork from over 4000 years of our past.

How is this online tool useful for you? The website stores over 180 palettes of artworks from all around the world. For every time period, you can find a selection of paintings or designs, check their palettes and copy their hex-codes right into your project. For every moment in time, you can also see additional palettes which relate to this epoch.

Whether you are looking for a vintage, 60's style design, or diving all the way back in the ancient civilizations, this unique timeline can provide you with fresh ideas and suggest palettes you might have not considered before.

 

 

2. the grass is always greener

...or what code should I use to present nature this time? Tired of having to try out all kinds of RGB shades every single time you get a new project? What if there was a tool which can just select the most suitable color for the terms your design relates to...?

Turns out, there is. The description found on their website is "Google, but for colors". And they basically are. Picular is a tool which uses Google Search and the result of Picular search is a selection of the most used shades which relate to your searched term.

What this app does is selects the prominent colors from top 20 images which Google Search locates under the search term. So, next time you are feeling playful, try out some interesting abstract terms, let the avangard inspire you, discover the color of loneliness, jungle and confidence, based on images of people from all around the world.

We hope you liked our new suggestions, and that these tools can help you unlock creativity, get inspired and overcome the routine in your work flow.

Have you tried Color Leap or Picular yet? Share your impressions and experience in the comment section bellow.

 

Author: Nina Petrov

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Inktober 2018 - Let's get the party started!


The first week of October has officially come to an end, and here we are trying to see who's going to do the Inktober challenge with us?

Do you know what Inktober is?

It's an awesome challenge that lasts the whole month of October, 31 days straight and has a couple of flexible rules to follow.

  • it's global
  • be consistent
  • use ink
  • let the Inktober list inspire you
  • share your art with the world
  • draw whatever you want

It's important to be consistent. If you don't get to do it every day, choose a frequency to follow and do it ex. every other day, twice a week or even once a week.

Once you finish your sketch, post it on social media with hashtags #inktober #inktober2018 and #colourlovers tagging @colourlovers, so that we can check out your work and get it featured.

 

Author: Art Lasovsky

 

The most important benefit of Inktober is forming positive drawing habits. The more you commit to it, the more you'll achieve. If you commit to doing it on a daily basis, you won't only improve your technique but you will also reinforce the habit of drawing everyday and be prepared to continue drawing consistently even in November.

The best thing about Inktober is: you can draw whatever you want! There is a list of words for every day of the month, usually adjectives, that can serve you as an inspiration, but in the end you are free to choose your topic. You can choose your technique. You can start in traditional media and then finish your art piece off in Illustrator or Photoshop. You can also use watercolor, tempera or any other technique you want to combine with the ink.

 

Резултат слика за inktober 2018 list

Author: Jake Parker https://bit.ly/2zVLG4H

 

You can choose to do a handwriting piece or a logo sketch instead of a drawing.

And the last but not the least - the most important rule is: have fun!

The initiator, cartoonist and illustrator Jake Parker will explain the challenge, its rules and benefits:

 

If you are still not sure what you'll draw, check out this other video that Jake made about his Inktober history. Hopefully, looking at his numerous, wonderful past sketches you'll get the idea for your own topic.

 

If you've already grabbed your pencil and paper, great! We're proud of you! If you haven't, we won't let you make excuses. If you don't have any experience with inking, here are some videos to get you started.

Start simple. Start with simple shapes and forms. Use ink to give it dimension.

If you decide to draw trees, this will help:

This will teach you to create depth in your drawing:

 

Remember ColourLovers, there's no better time to start than now.

Start today. 

And show us what you came up with.

 

About the author:

Ana Maksimovic is the community manager and editor at Colorlovers. She is a part-time traveler and part-time web and graphic designer working with sustainable brands. She is passionate about photography and nature -  a never-ending source of inspiration.

 

P.S. We thank all the artists for wonderful tutorials they made, and Unsplash for their never-ending, inspiration pool of photos.

 

 

 

 

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How to price your work as a freelancer


We all start being freelancers thinking it's going to make our lives easier - we would put an end to underpaid work, we can manage our own time and best of all - do only the projects we love. If you are reading this, then you know that it's not all that perfect.

Sure, we get to choose the clients and learn something with every new project, but there is still a certain uncertainty when pricing our work, how do we do it right? There is a lot to consider, for sure. Of course that you wouldn't want to charge as much for the projects you really enjoyed and supported, for those you are doing for a friend and delivering work for a non-profit or charity.

Things to consider when pricing your work are the details of the project - what is required from you to do? Also, you would want to adapt the price to the scale of the company that is hiring you, as well as the number of revisions you will do.

First thing you need to do right is your project proposal. When writing your project proposal you want to make sure you are scheduling the deadline you can meet, offer all the details of what content you will provide and do not undercharge your work! For the amount of working hours, you need to charge adequately; otherwise you are risking a failure of the project you cannot dedicate to.

When pricing your work for a client, bear in mind that you are not offering just your time, but also all the experience and skills - a lifetime of learning and dedication to your clients needs. If a client suggests that you are too expensive, you need to be confident about the uniqueness of your offer - know what it is that will make the client happy, that you can offer and no one else on the market can? Why are you the obvious choice if someone wants to invest in their brand and the future of the company? Feel free to use all the work you ever did to prove your worth - content clients, good reviews, portfolio of chosen projects you are proud of and a clear vision of how will the work you do help this clients business for years to come.

Often, when you look for advice of how to price your work, you come across many equations of how other freelancers figured it out for themselves. In simple terms, though, this comes down on how to break even by doing what you do. This mind frame can help you choose projects according to your realistic needs, be paid well enough to live the lifestyle you want and invest in your future.

 

 

Make a clear calculation of your monthly expenses (rent, food, bills, etc), have a number of how much do you have to make per month in order to survive. Many freelancers rush into underpaid projects which take them too much time, without thinking of how they will cover their life expenses at the end of the month.

Second important number to this equation is the amount of hours you can/want to work per day. Decide for yourself what is the perfect amount of work every day - whether you will work four hours before and four after lunch; whether you will or will not work on weekends - make a clear schedule for your perfect daily balance.

I met designers who work best at night. Their whole wage was centered on how many nights a project will take them, and thus their lives adapted to their working mode. Everyone has their own rhythm, which is why 9 to 5 working hours are not your first choice. Best part of being a freelancer is being able to adapt your work style to your biorhythm.

 

 

When you have the numbers stating how much you spend per month and how many hours you will work per month, you can make a calculation of how much money you need to make per hour. Use this number as a referral, as a minimum of all minimums you should charge per hour. With this in mind, you need to take care of your monthly savings, think of things such as health insurance, retirement savings and other grown-up to-do's.

In addition to this number, you should be realistic oh how much you are worth and what is the optimum of how much you want to be paid in ideal circumstances. This will help you work for more expensive projects and save money for a holiday, renovating the apartment, joining the gym and other activities and joys which differentiate your life from surviving.

A friendly advice for your yearly budget is to consider how much you want to invest in improving your skills and better equipment for your work. Remember - the best job is the one where you get to learn every day and grow both on personal and professional level.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Choose THIS Color of Website Button for Maximum Sales


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Can the colors that you use on your website actually help to make or break its success? It seems far-fetched, but there is research to support the claim.

 

Color and Perception

 

In fact, psychologists have spent years studying how color affects human perception. They theorize that certain colors may make you feel hungry, excited, sad, curious or happy. Now, experienced website builders are taking note of these findings and using them to their advantage.

 

Color Sets the Mood

 

The reality is that colors affect how people feel. The eyes perceive a color, and this is communicated to the hypothalamus in the brain. This communication results in a variety of signals being sent to the pituitary gland, through the endocrine system and straight to the glands in the thyroid. The thyroid, of course, is responsible for releasing hormones into the human body. Those hormones can be powerful, influencing mood and behavior.

 

Color Influences Buying Decisions

 

People who study color psychology estimate that when people assess a product, color is the number-one, overriding factor in their consideration. Many consumers make a split-second, albeit perhaps subconscious, decision regarding whether or not they are going to buy something based almost solely on the color.

 

Color Use Drives Website Conversion

 

Whether webmasters realize it or not, color psychology also is at work on their websites. The colors that they choose for the main elements on the pages and the buttons that visitors use to make purchases really do make a difference. Choose the right color, and your conversions may skyrocket. Go with the wrong color, and you may find yourself dealing with a dismal conversion rate.

 

Color and Distinctive Branding Go Together

 

Big organizations put a great deal of time, money and effort into branding. This includes the company name and a distinctive logo, but these aren't the only considerations. Of primary importance is the color in which the logo and brand name are presented.

 

 

Accordingly, it makes sense to put some serious thought into the colors that you use on your website. The backgrounds, borders, hero graphics, popups and buttons all need to present a coordinated color strategy. Even more important than coordination is choosing colors that will have website visitors clicking on the "buy" button.

 

Colors Need to Match the Business

 

When it comes to using colors on websites, it feels a bit like the stars have to be in alignment. The colors have to be right for your brand and be appealing to your target audience.

 

We can see a great example of this use of colors with most VPN services. The organization is fairly conservative, and so is its clientele. Splashy oranges, yellows and greens are probably not the way to go. Instead, tones of white, black, silver and navy blue are preferable. These colors are classic and pleasing to the eye. Moreover, they may be suggestive of trustworthiness and reliability, characteristics that most people would value when it comes to protecting their personal data from cyber criminals.

 

Alternatively, consider the case of a party planning business. Fun and vibrant events are their specialties. They do everything from birthday gatherings for six-year-olds to retirement parties for business executives. This may call for some brighter, more energizing colors. Red, yellow and orange wouldn't be out of place. Plus, you might see some pinks and purples, depending upon the event. Whatever specific colors are chosen, they should evoke feelings of fun and excitement.

 

Gender Matters

 

It also may be profitable to consider the gender of your typical customer. Research suggests that women gravitate toward blue, purple and green while they are repelled by orange, brown and gray. Men are different. Like women, they prefer blue and green, but black is a favorite too. Most of them dislike brown, orange and purple. The upshot is that if your business is primarily geared toward either women or men, then you should take these gender-based likes and dislikes into consideration when creating a color scheme for your website.

 

Colors for Call to Action Buttons

 

Many website gurus swear by using green on call to action buttons. Typically associated with all things natural and environmentally friendly, it seems that green also is an effective hue when it is used on website elements like "buy," "add to cart" and "submit" buttons. It is especially effective when it is the only green element on the page. Researchers say that this is because of something called the "isolation effect." When the conversion step on your website is the only green element, users can't help but be drawn to it.

 

Other colors also perform well when it comes to increasing conversions. Orange is a particular favorite of web designers as you can tell by this typical product recommendation layout. Note the recommended purchase choices are accompanied in each instance by a big orange button. Red and yellow convert well in this environment also.

 

Darker colors tend to exhibit low conversion rates. Either people don't see them or the dark colors are actually de-motivational. Overall, orange is not a favorite color of either men or women. Red can be the color of danger, and yellow is often used as a warning. If these colors are generally distasteful, why do they perform so well from a website conversion standpoint?

 

 

The answer may be that these oft-reviled colors can’t help but draw attention. Someone perusing a website can't keep their eyes from migrating toward those call to action buttons in colors like red, orange and yellow. This is why you may want to choose an overall color scheme for your website, but then use call to action buttons in contrasting colors like green, red, yellow or orange.

 

Final Thought

 

Of course, white space also can be a wonderful thing on a website. Don't neglect or banish this restful shade from your pages. It's what lets your visitors feel like they can relax and breathe while browsing. Plus, it will make the other colors that you choose pop off the page.

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