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Before you can take steps to boost your online brand, you need to know what you want it to be. Your brand identity is akin to your personal identity.
The characteristics and traits that differentiate you from others constitute your personal identity. Your brand identity is made up of the look and feel of how your company presents itself including your:
Your brand identity includes any visual or audio representations that others recognize as your company.
Brands that consistently and honestly promote their message are powerful. Think about some of the most famous brands. What is it about them makes them recognizable to you?
Is it their logo like McDonald's golden arches? Or their slogan like Verizon's "Can you hear me now"? What do you think of when you hear "Good to the last drop?" That's right, Maxwell House coffee.
How did these major brands gain such recognition? By consistently and repeatedly exposing the public to their visual, audio, and content-related brand identity.
The more consistent you are in your branding, the more familiar your target market will become with your business.
Once your company has established your brand identity and chosen your logo, tone, typography, and design styles, you want to be sure all employees and departments consistently speak in one voice.
Creating a professional brand book will keep your entire team on point with your brands message. Also, being able to align your business strategy with your brand position is facilitated by the creation of a brand book.
It also saves time for companies of all sizes if you add staff to your team or replace a designer. New employees can get up-to-speed very quickly by referring to your brand guidelines.
Your brand is also reflected in what you do and don’t say on social media. Part of your brand identity is to know your target audience and to speak to them on all relevant platforms in the same voice.
Spend more time on the social media platforms where your target audience hangs out. For example, if you are selling clothes for teenage girls, your social media focus should be on Instagram and Tumblr as opposed to Twitter or LinkedIn.
Be sure that the type of language you use, like your captions on Instagram or your Facebook posts, speak directly to your audience.
All content you publish and share, such as blog posts or social media stories, should reflect your brand and be consistent.
Whether your brand voice is humorous, makes use of colloquialisms, or is more fact-based and diplomatic, as long as you "speak" consistently and authentically, your audience will feel a connection to you and be more likely to trust your brand.
Did you know that most purchase decisions are based on emotion? For brands who are trying to get more buyers, understanding this concept can help.
Your brand story should communicate feelings by appealing to the emotions of your target audience.
Even if someone in your target audience sees an online video, image, or post, and they are not ready at that moment to make a purchase, they will feel a connection to your brand.
If they consistently see the same or similar messaging that elicits an emotional response, when they are ready to make a purchase, guess whose brand they will remember? The one they feel an emotional connection to and the one they trust is the brand they will purchase from when ready.
When you are developing your brand strategy, be creative so that your online voice and content is unique, engaging, and compelling.
It is vital that your brand stand out from your competitors. So when deciding on your company logo, the fonts you use, the colors you choose, and your overall style, make sure they all resonate with your prospective customers.
To determine your correct voice and identity, study the demographics, preferences, and needs of your target market.
For your target market to purchase from you and not your competitors, you should know who is competing with you in the same space and what they are doing to attract customers.
Do some research to find out where they are hanging out online and be sure you are there, too. Your goal is to do what your competitors are doing - only do it better.
Also, try to identify gaps in what your audience needs to see or hear and develop your brand strategy around what your competitors are not doing.
You want your brand to fulfill needs, be the solutions for any problems, and be memorable and recognizable.
Some companies decide to create a fun and humorous brand identity. If you are in a niche where being comedic is appropriate, give it a shot.
Some major brands create silly or outrageous online campaigns that work. A few examples are:
Creating and building a brand identity is a process, and it is often not a finite one. In the case of Old Spice, they needed to rebrand to remain competitive.
Continue to study your market and your competitors. Measure the success of your current branding initiatives and marketing strategies.
Make changes where needed and test branding strategies frequently to keep your brand in the minds of your target audience.
Image Pixabay CC0 License
In our previous articles, we've talked about color and psychology, the meaning of colors in different cultures with particular attention to how colors evoke emotions. We know that music holds the same power - we are able to experience a variety of emotions by listening to music, and today we are wondering what is the connection between sounds and colors - can we connect one color with a certain sound and whether these have the same meaning when interpreted by our brains?
To discover more, we are talking to Umut Eldem, a composer, pianist, and art researcher. His main field of research is synesthesia, and he will tell us more about this curious phenomena.
Synesthesia is a neurological condition in which a person experiences multiple senses from only one sensory input. For example, along with hearing a sound, a person with synesthesia can also feel a certain taste; or while reading they can see that some letters are in different colors. What is particularly interesting for me is when people can see colors and shapes when they hear music, also called chromesthesia (sound-to-color synesthesia). Every synaesthetic person usually has their own colors they associate with different notes, letters, and so on.
Do we know any famous artists who had/have synesthesia?
It is known that certain composers had synesthesia, such as Olivier Messiaen, Franz Liszt, and Duke Ellington, but we didn't know much about it until recently. Now, we can do MRI scans and see that different parts of the brain are active when people with synesthesia experience an input of sound or other senses, which is different than the reaction of an average brain. Science couldn't prove it before the technology allowed us, but what is more interesting for me is to understand how these composers correlated notes they wrote and instruments they used to create music with their condition and the colors they saw. This could also help us understand their music better - the ideas they expressed and what we actually identify with.
There are many scientists researching synesthesia, especially cognitive scientists and neuroscientists, and what they are exploring is a more practical side of synesthesia. They are researching whether is more common to males or females, is it more common with artists, left-handed people, etc. They are trying to answer the question of why is it happening.
As an art researcher, I am looking into the ways that we can have a better understanding of the artistic manifestation of synesthesia, and how to use it to express ourselves as artists in more than one discipline. What I'm exploring is how we can use synesthesia even if we don't have it, and how an average brain connects colors and sounds. Knowing more about it can help musicians experience musical concepts of the composers they listen to better and bring the process of creating and performing music to the interdisciplinary scene.
My current research is pointed at discovering a general theory of how we connect colors and sounds in order to develop software which can convert music into visual ideas, shapes, and colors in an intuitive way, and to use it as a tool for performing musicians. So, for example, as the violin plays, you can project the video performance which directly responds to the music played. This will, of course, be different from the audio visualizers on media players of computers, where it just mathematically connects frequencies to visuals.
I am also conducting artistic experiments where I can see how visual input affects musicians. I am adding ‘synaesthetic’ colors to their sheet music and finding out if it is easier for them to play like that, or more difficult. The practical result of this research will be to enhance music performance.
Before learning about synesthesia, I didn't. But now, my interest is growing and I am implementing colors in my performances. For example, I did a performance with a narrator, which was reading a piece to the audience, and my soundscape was playing from four speakers set in the room. I used light bulbs which were connected to an app on my phone, so I was able to change the color of the lights based on the tone of the story and also the sound, integrate different colors in different parts of the text.
The thing is, when you present an audio-visual piece, music, and colors together, the audience will usually find it pleasurable as long as they roughly go along together, so it is difficult to understand these sensations deeply. However, I have received comments from the audience that they did find harmony in the way the lights were responding to the music and the story, and connect to the story on a new level.
Although, what is much more interesting for me, as I said before, is to have a video that responds to live music in an intuitive way to our perception. This might be a new way of experiencing music.
What is interesting for me to work with is improvisation. I like to see how a musician plays a "red triangle" for example. If they see shapes changing on the screen, how will a pianist, a violinist, and a drummer react to these shapes as they change? For me, as an observer, this reaction of music to visual art has an aesthetic value, but for the musicians, it has an insightful significance - by doing this they discover more about themselves and how they correlate visual ideas with the music and which aspect of music they will turn to.
Visual art is usually stationary, comparing to music when we talk about paintings for example. There is a static image that we process in our own time and have an individual experience, while music is a more temporal process and we all have the same time to experience it. When a classic artist responds to music visually, they are putting music into one frame. There are synesthetic painters who draw the music they hear, such as contemporary Melissa McCracken. When you are a visual artist with chromesthesia, it is easier to express it because you already see colors and you are creating a visual output. It is also easier for the audience to relate to the synesthesia of a visual artist, but for music, it often requires an explanation or an additional dimension, like a visual element to realize the synesthetic potential of the music.
I would say that it depends on the artist, but we all have the ability to connect what we experience between different senses, with or without synaesthesia. We are all reflecting differently, it is all very idiosyncratic. With synaesthetic people, everyone has their own color for the same source, and you will usually get something different. The interesting thing is that even though we always react to music in our own way, there is still a pattern in the big picture. Our experience is unique, but there is a general tendency of people to connect music and art in the same way. For example, we tend to combine warmer colors with fast, happy, exciting music, while we combine colder colors with the opposite- slow and sad. I immediately think of the ‘Blues’ music genre. I believe that the biggest value of my research is understanding this general tendency in combining visuals and music in creating something unique.
Next week I am delivering a workshop as a part of my project "Drawn to music", as a part of the project week NextDoors, in Royal Conservatoire of Antwerp, in Belgium. There will be musicians playing in response to visual art, but also the musicians that will draw what they hear. This two-way process will repeat itself and we will see how artists react visually to music and musically to visuals.
Umut’s lecture on synesthesia you can find on youtube.
Author: Nina Petrov
Content marketing is essential for branding. Special marketing content plays an important role to increase the engagement of customers. To get desired results, you have to create engaging web content with a tagline, a catchy message, and call to action. With inspiring stories, you can create the first impression with your customers. Consider the advice of professional writers with the story and essay help to give a different voice to your business. Make sure to engage people with your brand to drive desired behavior.
Every brand needs high-quality, original content to bring your brand to life. Here are some essential components of strategic writing:
Strategic writing for your brand is necessary to increase the engagement of customers on a deeper level. Feedback and involvement of people are essential to get fresh ideas to make your brand memorable. Original content is authentic and compelling for your customers.
As per Derek Halpern, you have to spend 20% of your time in writing and 80% in its promotion. If you know promotion tactics, you can bring visitors even with mediocre content. Without contagious content, your dream to get tons of traffic can’t become a reality. Communicable means engaging articles. Try to write on interesting topics that force readers to share it with other people. With contagious articles, you can naturally increase your traffic.
If you want to increase awareness of your brand through your writing, you have to be shameless to steal ideas of other people. A tool like Buzzsumo may help you to find strong ideas. Type your keywords in the search field and check the most shared blogs and articles based on your anchor texts.
Check community sites to see massively contagious articles and blog posts. If you are blogging in the marketing niche, you can find great ideas from Buzzsumo. It is true that you can steal ideas, but you can’t steal words from other articles. Your readers will ultimately find that you are a copycat. This situation can ruin your credibility.
Keep it in mind that you can improve articles and an original idea so that people can’t recognize it. Here are some ideas to enhance the quality of your article.
Before writing on an idea, read maximum articles available on the internet. Keep it in mind that stealing an idea from a person is plagiarism, but stealing from several sources is research.
People love graphics, so include several images in an article. Make sure to create custom images to illustrate important points. Your article must have these visual assets.
A story can sound completely different depending on the narrator. A few people have extraordinary talent to tell a boring story into an engaging manner. If you are not gifted to write creative stories, you can create viral headlines. A weak headline can kill your article, so create an exciting headline. Clickbait headlines aim to exploit the inquisitiveness gap to provide enough information to make readers curious.
Without targeted keywords, you can’t optimize your articles. The Keyword Planner of Google helps you to brainstorm potential keywords. Keyword optimization is essential for link building, content creation, and content strategy.
After choosing focused keywords, you have to mention it in the title tag. Keyword optimization is essential in a link building strategy. Navigational links, breadcrumb links, inbound links, and internal links must have optimized keywords. To get a better ranking, you have to connect with searchers. Target keywords are necessary for your content.
There are several factors that will be influential to the success of your business. The quality of the products and services, location of the physical store, human resources, and timing are just some of the most crucial.
In most cases, people tend to focus on the bigger picture when talking about business success and they ignore the small details. Among others, one that you should not miss is the importance of a logo, which should speak about the personality of the business. More than the actual design, there is another factor that will contribute to its success – the color.
In the rest of this post, we will discuss some of the reasons why the color of the logo is important. While we’re at it, we will also look at some of the best colors to incorporate in your business logo and their meanings.
Before we proceed, if you need help in designing a logo for your website, check this out - https://www.thetop10sites.com/logo-design/. You will find a variety of choices to help you in coming up with the perfect logo that will speak about your business.
The Importance of Color in your Logo
On top of the list is the obvious – aesthetics. The color is important because of the overall appeal that it provides the logo. Would you choose a color that won’t speak to your target market? Of course, not! Pick a color that will immediately captivate their attention the first time they see the logo. If they do not find the color appealing, they might not even notice that it is a company logo. In line with this, it is said that 93% of purchase decisions are based on visual perceptions, which can rely not only on the color of the packaging but even the color of the logo that is printed on it.
To add, the color is also critical because it will allow you to make an instant connection to your target market. Are you trying to target people who are young? Probably, you will benefit from using colors that are vibrant and energetic. On the other hand, if you wish to target professionals, you might want to choose subdued colors. Meanwhile, if the affluent market is the target, choose colors that are elegant, which will make the logo appealing.
In one article from Harvard Business Review, it has been noted that trust matters more than ever for brands. It is one of the most important goals of branding. How exactly can this be done? Probably through the use of the right color.
Aside from building trust, color also builds brand recognition. Meaning, it will be easier for the people to link the logo to your company.
More so, color is important for differentiation. It makes you unique compared to your competitors, and hence, will be easier to recognize. For instance, if there is a row of shops along the street, all of which are offering the same product or service if your logo color is different, you will easily stand out.
Lastly, and perhaps most importantly, logo appeals to the emotion. It provides the business with the opportunity to develop a connection to its customers. In fact, color is the biggest emotional trigger in logo design, which is why it is critical to give this a careful thought. This brings us to the next part of this post, which will discuss the colors of logos and their meanings. If you are unsure how to design or redesign your logo, take note of the discussions in the next part.
Picking the Right Color
Now, let us have a look at some of the colors that you might want to consider for your logo, as well as their meanings or the messages that they convey.
For a more detailed guide on how colors will be able to manipulate emotions, check out this link - https://www.businessinsider.com/the-importance-of-a-logos-color-2014-4. This article from Business Insider also comes with practical examples that will make it easy for you to realize that the things we tackled above are indeed right.
So, do you want to create an effective logo that connects to the emotions of your customers, stands out from the competitors, and captivates attention? As noted above, there is one way to do it – choose the right color for your logo.
While color is important, however, it should be emphasized that there are other elements that will affect the perception of the logo, including the shape and the font.
As we mentioned in our previous article, the thing with VR software is that everybody has a preference and each company is developing new features every day. Here are top picks from designers around the world, and some of their main features.
Developed by Autodesk, Forge represents a great platform with team management features. Their great toolkit enables you to merge your design with engineering and enable you tools such as Model Derivative API, Reality Capture API and many more.
This modeling application was developed by Google, with excellent tutorials to get everyone to model basics quickly. This is an absolute winner for beginners, to get you used to the language quickly before you move on to modeling on some more professional platforms. There is a free trial for this software, so see for yourself.
Blender is a perfect example of what you can move on from SketchUp, although you can also dive into it straight away. Blender is open source and free for all, which makes it favorite for many developers. This software uses Python and it is compatible with Linux, Windows, and Mac. Another great advantage is the ability to export your work in many different formats, including a format for JanusVR with a free open source plugin FireVR.
UE4 is the main competitor to Unity 3D, also a leading gaming software with many integrations, wide store, and good support. It is comparably good as Unity, although some say the results are much more realistic and with better navigation. Unreal Engine also allows you to export to various formats, although not as much as Unity.
These are our current top five picks of software to design an awesome virtual reality. Their abilities range based on their target groups - some are more basic like SketchUp, and some way more advanced like Unity 3D and UE4. What software do you prefer for designing and modeling virtual reality? What are the most important features for you, how important are the learning materials and the community?
Tell us more about your experience in the comment section below.
Nina Petrov | @fusion_writer | www.ninapetrov.com
Whether you have an existing company or are planning to start your own business, branding strategies are key to surviving a competitive market. Market conditions are constantly fluctuating as every industry continues to get more saturated with more competition. With that growth comes the challenge to make sure your brand and your company stand out and are capable of countering your rivals.
Branding initially seems like a simple idea, but it is anything but simple. Branding requires a bit of thought and intention, and more often than not, it can deliver high rewards. Branding is how you create a positive audience perception that establishes trust between you and your customer base. This trust is what keeps people coming back to your brand and that is what you, if not all, businesses desire.
Below, we have compiled a list of branding ideas that can keep your brand name ahead of the game.
When you are branding for your company or for a product, you are essentially trying to tell your company’s story, goals, and mission in little to no words and in a very concise and eye-catching design. You do not want people to feel unengaged or take your company as unprofessional because of a dull logo design.
Revisit your logo design to see if it is influential and effective at drawing positive attention. How does your logo look on packaging, on merchandise, and on letterheads? Does it look effective on a big billboard? What about on a laptop screen or a small cellphone screen? Could it still be clear if you put it on a moving vehicle? If not, your logo may need a bit of a refresher. Pinterest is a good place to find ways and inspiration on how to spruce up your logo. Play with your design. Maybe your logo is too busy and needs paring back. There is nothing wrong with making good use of white space in your designs. Perhaps, it needs a new color palette. For example, Colourlovers is a great place to find trendy color palettes that fit your brand personality but also draw the consumer’s eye.
As the market is always evolving, your logo should tweak and change with it. Whatever you do, your logo should represent the spirit of your brand so strongly that people know immediately who you are at the sight of your logo.
Once you have a logo that is fresh and unique, make sure to use a variety of ways for people to see and interact with it. If you are selling a product, your packaging should be something appealing and memorable. The first thing consumers are drawn to is the packaging and ensuring it matches the tone and personality of your product and company is important in keeping their trust.
Get your brand logo printed on business cards, brochures and postcards. First, it is a strong traditional move of professionalism to have business cards and brochures. Also, sometimes the best way to get your brand out there is by putting it right in people’s hands. Having something substantial to hold does bear quite a bit of meaning to people. Websites like MOO and Primoprint are online printing services that can help you get your logo out there.
Another great way to get your logo out there is to put your logo on the things you work with every day. Get your logo printed on your office supplies. Seeing your logo on letterheads, coffee mugs, mousepads, pens and pencils, notebooks and more show people that you are in support of your own brand. People are able to trust you when they see how much you back your own name. You should try to be your brand as often as you can because it instills a sense of confidence in yourself and in your brand. Sites like Artik and Avery can make custom office supplies and personalize your letterheads, among other things.
It goes without saying that people really enjoy getting custom swag. As such, promotional products are another great way to spread your brand. T-shirts, keychains, magnets, glasses, water bottles are among some of the things you can get your logo on.
An interesting option is lapel pins. Vivipins is a great website where you can order customized lapel pins. Get your logo on these high-quality lapel pins and watch them end up on teenagers backpacks and bags as extra decor. You can also give them to your employees and co-workers as a sign of gratitude as well.
Custom swag is an effective way to create a network of people who help create interest in your brand. The people who were your logo will likely share it with other people. Thus, your consumer pool grows. Look at websites like Vistaprint and Artik to create custom swag for your business.
Make your website or brand standout by making a URL that features the name of your brand in the web address. It helps for marketing and search engine optimization so your website or brand name is likely to come up first when searched online rather than getting lost or overlooked.
In fairytales, fables and parables, archetypes are the character types that we see so often that they become easily recognizable to us. Who knew the same concept would apply in marketing?
Now you do not necessarily need to blast this to all of your customers, but even on the marketing playing field, everyone fulfills a type of role. Identifying what role you play in the greater branding narrative, ensures that you create a compelling personality for your brand that users can identify no matter what.
Social media’s importance to how people relate and connect with each other continues to grow each day. In the context of marketing, the very same still applies. You must understand which social media platform is important to your brand. Facebook, Instagram, Twitter and other sites all have different target audiences. Make sure you are connecting with the right audience for your brand.
Instagram is one of the ways brands connect with the younger generations. It can curate the best and most stunning images of your brand more than a paragraph of words can and create a spark of interest in an instant. Images give off moods and suggest a number of things to your audience. As such, you might consider investing in a social media manager or a photographer to capture the best images of your brand. Also, watermark your Instagram pictures with your logo. It will help people associate your high-quality images with your brand name.
If having multiple social media accounts is not doing enough for your brand, brand influencers are a good way to go. Brand influencers are social media stars who are connected to your industry. Research who your customers are following. Find the top names on social media, especially those who line up with your mission. An influencer can not only bring more exposure with their large following, but they can also help create a sense of personalization for your brand because if a person’s favorite social media star is using your brand then they gain a sense of trust in you.
Custom hashtags are also a great way to grow your social media footprint. Creating a unique hashtag that embraces your company’s mission is a great way to share your brand in an online language that everyone understands and knows how to share.
Blogging is a great way to better engage with an audience about your brand. Blogs usually have a very casual and personal tone, giving them a sense of individuality and personalization that maybe ads or professional articles lack. People flock to blogs because its seems like real people talking to real people. Starting a blog about your brand too will show your audience that you are a professional about your field, and it can unite text and visuals in a great engaging way.
People have short attention spans so people are more likely to engage more with video content than to read a long post. The world of YouTube has quickly brought video culture to a high where being a youtuber is now a viable career. Not to mention how much of our entertainment consumption is done through videos. Videos on Facebook, Instagram and YouTube, it seems like the internet is just a constant loop of videos. Just think about how quickly and easily people are likely to send funny videos over their phones or share it. Now think of how well your brand might do if its brand video was handed the same exposure.
Visual media is an immediate form of connection that people can understand and translate faster than reading. Beautiful graphics, illustrations, and vibrant colors present your brand in an engaging way that is easy to access, understand and share.
One great way to stay on track with trends is to ask your customers questions. Issue surveys and get feedback. This shows that you value what your consumers think, and it keeps you updated on what they want to see from you next.
On that note, stay on top of what is trendy in the world. Content Gems is a website where you can research different topics and find relevant content based on your particular field of interest of your company. Similarly, Buzzsumo is also a place to discover what people are “buzzing” about online. You can also conduct research on this website to find what people are currently sharing or talking about. It is also a great place to see where your brand falls among trending topics. In another way GoogleAdWords allow you to see relative search keywords that can help you create ads or content that target particular niche markets.
As much as your branding efforts has everything to do with your audience, your branding efforts start from within your company. Just as you want to build a trust with your audience, build a trust with your coworkers and employees. They are your first line of action when it comes to branding, and you want to ensure that they are all on the same page as you, ready to not only support your brand but also share their positive experiences with other people. Again, it looks good when real people who work for a company or brand really get behind it.
People, consumers especially, like to feel valued and wanted. People can tell when they are being sent the same mass correspondence or when they are not being treated as an individual. Give any email correspondences a sense of individuality by signing off them with your name and your logo. People want to feel like they are talking to real people. Whenever it is possible, be personal, warm and friendly with your customers. Allow the opportunity for your customers to want to connect with you and trust you as a friend.
These are some unique and effective ways to show off your brand to the world. The methods mentioned above strive to not only empower your logo in a competitive market, but they also bring you closer to a strong, trusting audience. Earning and keeping your audience’s trust takes some time so be patient with yourself. It is important to pick the methods that fit best with what you are offering the world. There is no one right way to do it. However, you should always remember that you have plenty of options that work for whatever stage your brand might be at.
To learn the importance of choosing the right color in logo design, continue reading this post. You’ll learn the different meanings of each color and its significance on a particular logo. Here we go!
Well, the color shouldn’t be ignored, especially when it comes to designing a logo, either for a business or what. If you plan to create your own logo or even consider professional help, there is a need to make sure that you are picking the right combinations of colors. You should never ignore the fact that color plays a crucial role in designing a logo.
Don’t you know that that first two things a brain could notice once seeing something are the shapes and colors? Regardless of whether which one from them is the first to be notified, apparently color is essential. Besides, color is also rooted in emotions. And so, if you want to connect with the people through your logo easily, then work on well with the color.
So, what are the reasons for using color in a logo?
Here are a few reasons why using color in logo designs is essential. These reasons might help numbers of designers once making a color selection:
Keep these reasons in mind before you choose the right color for a logo design. On the other hand, designers could use colors in many ways and could make more colors by using the color palettes.
Some Color Options and Their Meanings
So, to give you some idea with what color might best suit your logo, consider some color options below and their meanings too:
Regarded as an intense and saturated color, red could provide feelings of danger, dominance, excitement, and power. It is also referred to as the color of love, warfare, and love. Indeed, it is an attention-grabbing hue and could even raise blood pressure, body temperature and heart rate.
This color could be a bit conflicting, and some might find it fun and happy and others might find it too weak, or it could signify caution. Yellow creates feelings of contentment, confidence, and warmth.
Orange is also an exciting color that gives the impression of creativity, youth, and action. It could also be fun and playful or exciting and intense.
Pink is often associated with femininity, but it could be a strong color once highly saturated or could be delicate once de-saturated. Pink means sexy, flirty, romantic and fun too.
This color is universally accepted as related to health, nature, and earth. It conveys renewal, peace, healing, tranquility and also prosperity. Obviously, most companies would choose this color to portray itself as being natural or environmental.
This one is somewhat polarizing color, and people seem to either hate it or love it, so you should carefully use it. There is a need for you to use this color the right way as it conveys a sense of spirituality, nobility, and luxury. If you misused this color, it could appear childish or even out of touch.
Well, this color seems to be a favorite by the majority. Blue represents confidence, peace, calm, trust, success and loyalty. It is abundantly found in nature, and it could decrease blood pressure as well as heart rate, and it could even make someone feel chilled.
On the other hand, once used the wrong way and if there is too much of it, blue could come across as cold or depressing. In most cases, a blue color is seen in law, banks, medical and government industries.
Grey is another neutral color, and it could be very respectful, calm and sophisticated. Grey commands authority, and it could look very regal once appropriately used. At the same time, the same with blue, it could appear either too corporate or impersonal.
Another earth tone, brown can inspire feelings of trust, depth, dependability, simplicity, and richness. It is also a rugged and rough color, and it looks so practical. Brown is also a very neutral color that doesn’t offend.
Most people would argue whether this one is color or not. However, white infers simplicity, truth, innocence, and purity. Once used in logos, it will be regarded as white space, still creating a shape that is filled with this color.
Black is known to be strong, bold, classic, mysterious and formal. Though it is technically either all the colors being combined or devoid of all the color, black is still perceived as a color by the brains and must be treated as one. Black is sophisticated and simple, yet it could be boring once not used appropriately.
Those are among the colors that might be used once into planning to consider a design for a logo. There could also be DIY logo online tutorial or ideas that could help you with picking the right color for your logo.
Are Colors Categorized?
To make it a bit simpler, let us categorize the colors. Two major categories are being divided as warm colors and cool colors.
This category includes yellow, red and orange. These colors typically have the meaning of some energy, passion, enthusiasm, and some excitement too. In most instances, a red color is used for some danger or a sign of alert too.
Cool colors usually are all the natural colors that we could see in nature. Blue, green and purple shades all fall in this category. If you plan to design a logo, make sure that you have enough knowledge regarding its color terminology.
Professional designers could mix the different colors to make a new color for a logo. There you have it, make sure that you are well-equipped about the different colors in order to have a well-designed logo!
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The carefree moments of playing and living in a world of our own abstract creation are essential to every childhood. Playing is how we discover the world, how we get to know ourselves, how we interact with others. Playing is our way of experimenting, pushing the limits, breaking the borders, learning about love, friendship, resilience, pain, ethics, everything that matters in the human world.
As we grow older, we have less time to discover, relax, or investigate something in depths. We no longer just take our time to grab a metal bar, swing it around pretending it’s a lightsaber, while not paying attention to a chandelier above our heads that we will smash to pieces in a minute (guilty!). This is why we like to be introduced to games from time to time, games designed to project our brain into a different reality, the one we are no longer creating actively ourselves as we once did when we were children.
Designing a game is an art form on its own - it is a beautiful combination of designing a visual space and making it interactive and user-friendly. Game design merges a variety of knowledge about psychology, aesthetics, mathematics, social phenomena and the process of learning, and it creates an art piece which communicates and develops different parts of the human brain.
Game design implies creating a set of rules and goals, with many challenges on a journey to reach the goals. Each set defines a game, be it board game, role-playing game, dice game, card game, sport, war game, casino game, video game, or a simulation of a life segment that brings different outcome from interaction with the player. Depending on what we are designing our game for - different aspects of the game are in our main focus. A game which has a goal to educate will focus more on the strategy and iterative decision-making, while Googles dinosaur just goes on and on until you're back online.
Games offer us an inexhaustible way to learn about human behavior, psychology, and sociology, but also discover more about the way our brain cells are connected (The Stanford Prison Experiment might not be the best example). It is scientifically interesting what impact video games have on the minds of those who play them, and scientists confirmed that some abilities such as orientation, pattern-shaped memory and sense of time are more developed among people who play more video games.
If you are thinking of becoming a game artist, as a designer you will have an opportunity to help create a new world, starting with choosing and designing the figures, board, cards, or drawing a storyboard for a video game. Designing games can teach you how to use narrative elements and storytelling for game plots, visualize many different storylines and challenge your designing skills, especially if you dive into video game design.
What is truly revolutionizing the video game industry today is a rapid development of virtual and augmentative reality software and technology. This tech is giving us more possibilities by month, enabling us to discover games which are placing the game features into our own bedroom, able to turn your home into an escape room - and all you need is a pair of lenses. The world we grew up with is struggling to catch up with this fast technological evolution, and all over the sudden - sci-fi features are not so sci-fi anymore.
Virtual reality is yet to be exploited as an art tool, and many contemporary creators are theoretically exploring the possibilities for virtual galleries, theaters, and concerts. The important focus of their research is that VR lets you enjoy the art piece without distractions, but also without collective empathy of the audience. But, more importantly, VR can sustain more interactive art, which is turning art into a game with an unlimited number of participants.
The gaming industry is growing bigger every day, expanding the variety of tools which are built for the sole purpose of gaming. If you have an urge to explore, and start designing life-changing stories which the users can experience with all of their senses, here is our recommendation for where you can start.
Unity 3D is the leading 3D engine which is super friendly to new users enabling you to learn how to use it fast, and very strong to satisfy you when you progress into a reality designing expert. This software is completely free for every game-builder and with a little help from GoogleVR plugin you can create your first game in just five minutes, and play it on both IOS and Android.
It is a fun and creative way to spend your afternoon, and you can learn something new every day. The only technical equipment you would need for this is a VR headset, which is now easily available for everyone.
If you are not so much into the virtual world, there is a large field of designing board games and card games (in fact, this industry makes the biggest capital on crowdfunding platforms such as Kickstarter), which is worth exploring and playing with. One thing is absolutely certain - game design has a great impact on the development of our society. Maybe you can be the change we want to see in the world?
Sources: Unity 3D, Mind Field, Instructables, Pergamon Press
Nina Petrov | @fusion_writer | www.ninapetrov.com
One of the biggest challenges in designing a brand, for me, is without a doubt - choosing the perfect font. We get on well in terms of shapes, colors, intonations, volumes, images to back up our brand, but we often underestimate the role of fonts in our presentation of ourselves.
And when we get to it - the step often seems impossible to finish. There is an absolute infinity when it comes to choices we are offered, and even then we trouble even selecting the right type of font to begin with. Why are some fonts better than others, some more expensive, and what do they really say about us to the large audience - that is what we will try to reveal by observing these four types of fonts.
Serif stands for a bit conservative and traditional font type. It is frequently appeared in newspapers and books, while designers seem to avoid this type of fonts because it is not the most readable one. This, however, was an obstacle that high quality screens easily overcame, bringing serif back in the game. Serif font is easily recognizable by its divots on the end of the letters. These can be different from font to font, and although serif is more readable on the screen, it is not nearly as used as the sans font types, or their hybrid sans serif.
This font is best used for the body of the text, good to pair with a sans serif font, and not recommended in large amounts - except if you want your text to have that old-fashioned look.
Sans serif is a much simpler font type than serif, and this doesn't make it dull - it rather gives it the elegance and sense of fashion, and there is a lot to experiment with these fonts. There is a reason why this font type has been dominating the visuals online, and this is mostly because of its simplicity and the fact that it is super easy to read. With different fonts from this type you can make any statement you'd like - there are tall, thick, stretched versions of the fonts among which you can find the absolute perfect one for your brand. Even when we are talking about a font of this type that is often used, you can most certainly still match it with your identity.
It is great for the text body, but also for your brand name. Take precautions when choosing very thin or tall fonts, because of its readability. Best part about this type is that you can match them with any other font type you choose. My personal favorite from this family is Roboto.
Now, this font type gives you the chills as if you have just received a hand written letter. And just like a real letter, besides the emotion flow, they are very difficult to read. This is why these fonts are the least common in the design world. The impression this font is giving to the reader, and the emotional connection it is establishing, may often come across as a feminine writing style. But, nonetheless, this font is also messy and it is not recommended to be used in a text block.
It makes good few words, titles, brand names (arts and crafts frequently rely on these fonts), it gives your website the special ingredient. It is well combined with sans serif, just like the others.
Emerging from a serif typeface, slab has become an independent font type, referring to any other type with powerful thick stroke weights on the letters. This font type came in well when it comes to big headlines and this typeface is your expert on getting attention and focus of the consumer. In small amounts, this font is perfect for advertisement, but also for the news headlines - it shouts out the message and it sticks with the readers.
This aggressive approach is your choice if you are dedicated to marketing of your product/brand, and seeking to attract more consumers and attract them fast. These funky fonts can be used nicely in design when combined with photos - they are bold and there is a lot of space to be filled in the body of the letters. They are well combined with sans serif or serif for the text body.
There are four main types of typefaces, and they work best together if combined well. It is important to think about combining two different font types - one for the headline and one for the body. This achieves a great effect of highlighting the important headlines, but it is not confusing for the eye as they are not similar, not from the same family of fonts. My personal advice would be to figure out which body type you would like to have in your text, and then go from there - find another typeface that will match your base font. Now, these recommendations, rather than rules, are here to guide us into the right direction, where we can experiment and discover ultimate perfect combos ourselves. Enjoy!
What are your favorite font combinations? Tell us in the comment section bellow.
Nina Petrov | @fusion_writer | www.ninapetrov.com
There is always a wonderful feeling to designing something great, having it printed, and sending it to the right audience. This is the reason designing flyers can be both a lot of fun and rewarding. Here are top five tips to designing a good flyer.
Before you start designing your flyer, create an effective design strategy. Think about what you intend to showcase to your audience, how the flyer will be distributed, and the level of budget you plan to work with.
Addressing these issues can help you figure out the size and shape your flyer should have. Having a good strategy and a clear goal will help you plan how to incorporate a vital message into the flyer design in a more meaningful way.
A common mistake when it comes to the creation of a flyer is thinking that you can simply fit any kind of message and graphics in. Instead, you should make a strategic choice about your key content. Keep the flyer’s key elements that correlate to your specific goals of the targeted audience.
Generally, high-contrast visuals are easy to notice at first glance and are believed to be attention-grabbing. Unlike sites, where visitors can only view visuals by clicking or even typing in a specific address, a flyer requires a strong pull to get your target audience to gravitate towards it.
Think of posters, brochures, and other materials you have ever seen from a distance and walked towards them just because they were attractive and interesting. You need to create that type of contrast to help bring your target audience to the design.
Certain phrases or words can help you sell the information in your flyer design. Make these phrases or words bolder, bigger, and brighter than the other lettering in the flyer to create emphasis. Put more emphasis on words like ‘New,’ ‘Easy,’ ‘Save,’ and more.
Though you may not click it, does not mean a call to action should not be included in a flyer design. In fact, the opposite is true. Why should you create a flyer if you don’t want your target audience to take a particular action?
Focus on creating a distinct, easy, and actionable item for every client or prospect who sees the flyer. That can be anything from calling a specific phone number to visiting a specific site. Ensure that the content is easy for everyone to read and understand.
Nothing can make or break a flyer design like the quality of image and composition. Note that a perfect design must have a top-quality image that relates to the details on the page. The image should be easy to read and comprehend at a glance. It should also help your audience to connect the different elements in your flyer design. Always ensure that the graphics on your flyer must enhance the message you are sending.