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Choosing a color scheme is one of the most important decisions in the logo design process. Not only do the right colors play an important role in a logo’s aesthetic appeal, they also communicate meaning. Below, we’ll take a look at what the various colors in a logo stand for in order to help you choose a color scheme that will communicate the right message about your brand. Here are the different colors in logo designs and what they mean.
Red is a vibrant and energetic color that is associated with passion, excitement, and anger. It’s a powerful color that can elicit strong emotions in the people who view it. If you want an exuberant and edgy logo that creates a strong emotional response then red is a good color to include.
Like red, orange is an energetic and vibrant color. However, it isn’t quite as mature and serious and is a little more playful and casual than red. Children often prefer the color orange, making it a good choice for children’s products. Orange is also an appetizing color, making it a popular choice for food and beverage companies as well.
As the color most associated with the natural world, green is a calming color that conveys the idea that your brand is natural and eco-friendly. Since green is the color of cash, it’s also associated with wealth and is thus often used in logos for financial institutions.
Blue is the most common color in logo design, and over half of all logos incorporate some shade of blue into their color scheme. Blue is the color of intelligence, trustworthiness, and maturity. It’s often associated with technology and is therefore an especially popular choice for tech company logos. However, blue can be successfully used in just about any logo design.
White is the color of cleanliness and purity, which makes it a popular choice for pharmaceutical companies, cleaning supply companies, and many more. In most cases, though, white is better used as an accent color rather than the primary color in your logo since too much white will be seen as sterile and bland. This is especially true since most logos displayed online will be displayed against a white background.
Brown is an earthy and masculine color. Like green, brown is associated with nature as well, though it is most often more associated with the rough and rugged side of nature than the calming and peaceful side. If you are selling equipment, sporting goods, or other products geared towards outdoorsy customers then brown is a good color to include in your logo.
Black is a modern, powerful, and luxurious color. It’s also a very formal color, though, so if you are going for a fun, casual brand image then black is best avoided. If prestige, luxury, and class are the connotations that you’re aiming for, though, then black is an excellent color to incorporate into your logo design.
The color of femininity, pink is a fun, playful, and lighthearted color that is a good choice if your brand is targeted almost entirely toward female customers. However, the color pink will repel many male customers, so it’s not a great choice if you are attempting to sell your products or services to both sexes.
Yellow is one the brightest and most cheerful of all the colors. It is often associated with childhood and therefore is often used to promote children’s products and brands. If you use yellow in your logo, be sure to stick with the brighter shades as dull or brownish yellow is associated with sickness.
Grey is a neutral middle ground between white and black. It’s a serious and mature color that is often associated with industry and manufacturing. Grey by itself can also be a very unexciting color, though, so unless neutral and unexciting is what you’re going for it’s better to include other colors in your logo as well.
Purple has long been seen as the color of royalty, dating back to the times when purple dye was the most expensive of all dyes. Today, purple is still associated with royalty and luxury. It’s a slightly feminine color, but certainly not so much that it excludes male customers in the same way that pink is prone to.
The choice of evening dress worn at any time is influenced by the occasion. Things like color and material of a dress are also important for specific kinds of occasions. Because of these formalities, it can often be tough to choose the right dress. The process should not be difficult though when you have a clue about the simple basics of dressing up. When considering the color of your evening dress, you need to look at what you will accessorize it with too. Your body type will also work on certain colors but not on others. Here are a few tips to consider when choosing an evening dress by color.
There are a number of colors that are perfect for most occasions and most people. Dark colors are particularly quite simple and capable of looking great on anyone. The various shades of white also have the same characteristics. Both dark and white colors represent the two extremes and they are thus not complicated. It is not difficult to accessorize these colors as any other shade of color is good enough to remove the monotony. When you want to play it safe, you can go with these colors and the various shades associated with them.
Before going for any particular color, consider the colors on your body first. Depending on the color of your hair, eyes, and skin, some colors may be appropriate or not appropriate. Blonde hair would for instance work with certain colors and not others. German fashion is known to be much influenced by color. The evening dress, also known as Abendkleid in Germany, is usually worn with accessories such as jewelry and various hair accessories for a stylish look.
At any particular season, there are some colors which are preferred by most people more than other colors. It is important to take a look around and know which colors are trendy and which ones are not. Fashion is all about looking classy and avoiding odd looks. When certain colors are in fashion, it would be a wise move to follow the norms of the season as doing otherwise would make you have an odd style. Even though it is great to go with trends, it is also important to consider the other factors of coloring when choosing the right shade for you.
Lastly, one of the most striking things about colors is the message that they send. Colors are able to express passion, gentleness and other kinds of emotions. The evening dress takes the largest share of the body. Even though accessories are also capable of being symbolic, they are not as effective as the evening dress. You should, therefore, go for the color that expresses a certain emotion that you want to express. Do not be overzealous, though. The rules of coloring are important depending on the occasion. If a certain color is totally inappropriate for an event, do not just choose it because you want to convey a message.
Derek Hood is a top UK based artist known for his vast collection of unique pieces of artwork. Derek has always been thrilled with drawing and painting, and therefore it was not surprising when he enrolled at University to study Fine c. The university is one of the best when it comes to honing the skills of students in matters of visual artistry. This move helped kickstart Derek’s journey in mastering fine arts as he gained broad exposure during his time at the university where he had the chance to interact with some of the best minds in the field as well as to visit several exhibitions which he drew inspiration from. He was also actively involved in student activities such as leading various exhibitions which prepared him to step into greatness.
Since his graduation from the university in 2007, Derek has embarked on creating various types of visual artistry. He started off by focusing on drawing, a field in which he found himself to be a natural. Derek has a knack for creating an image off the top of his head. All he needs are his tools, and he uses a wide array of them such as wax pencils, graphite pencils, ink, and pen. He is also well versed in various drawing techniques using graphite pencil sketches, for example, blending, scribbling and cross-hatching.
After practicing on drawing for a while, Derek decided to shift his focus to painting. This decision was informed by a trip to the Sistine Chapel where he laid eyes on various painting techniques that sparked not only his curiosity but also his interest. His style of painting is unique and speaks volumes about his personality and style. Derek prefers to use bright colors which stand out. He applies various blends of primary colors which he mixes deliberately to come up with his paintings. He draws his inspiration from the period he tries to portray or from a culture. He also looks up to the works of some of the greats in the industry for inspiration such as Urs Fischer, Katina Bock, and Kapwani Kiwanga.
Derek is also interested in various other forms of art which he also learned at the university. These art forms include:
His latest undertaking has been in the field of sculpture. Derek has always known he had a thing for sculpturing and he is now focusing his time on honing his skills and creating amazing pieces of sculpture. Derek has his mind set on becoming one of the greatest artists in the UK. After completing his studies, he is now focused on creating a fantastic gallery that would stand out for decades to come and which will showcase his unique skills and secure a place for him among the greatest UK artists of all time.
Derek has been already well onto his way of making his dream come true. His works have already been featured in several of the top street galleries and art exhibitions in the country.
When you want to look trendy and stylish, you must have a number of trends that you adorn every once in a while. It is not difficult to be trendy as a man even if you do not have a keen eye for the fashion world. There are a number of timeless styles that are always great for all seasons which you can choose. In 2018, a number of styles have already established themselves. Here is some 5 best men's fashion trends for 2018 that you should keep an eye on.
2018 is the year when many people are embracing the softer and comfortable clothes. It is thus not surprising that suede, velvet, corduroy and other softer materials have been embraced fully by many fashion designers. You will definitely not be out of place by wearing softer textures by the end of the year. In order to achieve the right look though, you will need to be mindful of the colors you choose. Brown, white and black hues are the best for soft materials. The colder seasons of the year are also the best time to catch on this trend.
The past few years have been marked by particular silhouette trends. The women fashion trends have specifically been rampant. Last year though, the men trends also caught up. One of the major things about the silhouette trend of recent times is the increase in the size of the garments. Silhouettes are much larger and looser than they were in previous years. In 2018, this trend is yet to wane and you will not be late for the party. Oversized silhouettes look great especially when you have selected the right material and chosen a sophisticated look.
Another major trend that you will not go wrong within 2018 is the biker fashion. The biker style that uses dark colors, leather and biker accessories are always great for all seasons. Since this style is popular among many men, the best thing to do when you want to rock it is to add a little uniqueness and sophistication. You can do this by choosing some great biker accessories to go with the clothing. A gothic skull ring for biker could especially do the trick. There are, of course, other accessories like belts and chains which you can also use.
Suits are always in fashion no matter the time or season. Turtleneck suits though are a special style that is only worn by those keen enough to try something different. These suits can be paired with a wide range of items including boots, bags and a wide array of shoes. Turtleneck suits are not only great for protecting you in the cold weather but the trend is a smart break from the common shirt-and-tie look.
The camo and military trend is a timeless fashion that keeps coming back. In 2018, the military look has specifically prevailed over the camo look. Aviator jackets, army green bags, khaki and other items are functional. It is quite simple to go with this style as inspiration is everywhere. The functionality and simplicity of this style make it very attractive for most men.
Call it pastel pink, salmon rose, peachy blush or flamingo cerise, the verdict is in: Millennial pink is – still – the color of the moment. Try as they may to unseat it, this color isn’t going anywhere.This sweet, candy-like shade is not really a newcomer on the color trends scene – in fact, it’s been around for the better part of the decade. From rosy packaging to pink sunnies and trendy drinks and from bling to runway trends, Millennial pink is everywhere – and it shows no signs of slowing down.
Pink Is IN: The Beginnings
Back in 2015, Pantone announced rose quartz as one of the two colors of the upcoming year – with serenity, aka chalky sky-blue being its co-lead. Arguing their choice as 'society’s understanding of femininity… changing the way people think about the female experience”, Pantone definitely boosted the popularity of the shade. But by 2015, Millennial pink was already the hottest shade around – and some say it all started with Paris Hilton’s love for the shade in the early 2000s.But not all agree and other sources associate the origins of the pink movement with Tumblr’s pink-everything aesthetic. By 2016, major brands were designing or packaging everything pink: from Diesel's Spring 2016 ad campaign to Glossier’s new product range, the color was already on top.
Pink-Infused Fashion Trends
From the hottest catwalks of the world to the red carpet, Millennial pink is everywhere. And when it comes to garments, the famous shade features a wider range of tones, from the softer, pastel ones to brighter, candy-like hues. Millennial pink has been a staple at New York Fashion Week for years now, where collections from Rebecca Minkoff, Anna Sui, Reebok, Club Monaco featured the shade extensively. Another group .that totally embraces the femme shade: fashion bloggers, who rock the shade on repeat, both as a statement shade (in its hotter versions) and as an elevated, luxe neutral.
Jewelry Trends: Rose Gold Takes the Lead
Blush shades of pink have been slowly and steadily taking over the latte and hazelnut hues and gaining a place as veritable neutrals. And the same thing is happening in the jewelry niche, where rose gold jewelry has been slowly taking over the classic white and yellow tones – especially during the hotter seasons. From dangly earrings to lariat necklaces and stackable rings, rose gold is totally trending. The reason? The simple fact that no other shade looks as good on sun-kissed skin as rose.
Pink Sunnies, Bags and Heels
The color of iPhones and Acne Studios' shopping bags is also scoring big in the accessory department. While a while ago, golden pumps were making a sparkly splash, these days; it’s all about those rosy heels with high levels of luster. Joining the pink club: the trendiest sunnies, with the IT celebs rocking the rosy-shaded shades on their pap strolls. Pink backpacks, pink totes and blush handbags have become staple rather than statement pieces, since the shade can definitely double as a neutral.
Rose-Hued Gems and Pearls
Say goodbye to classic whites and welcome the sweet shades of pink when it comes to updating your jewelry collection. From rosy beads to pink pearl stud earrings and peachy salmon gemstones, the trend knows no bounds. Whether you’re on the market for a pearl ring or a gem necklace, embrace the seductive, fun and saccharine shade of Millennial pink.
Next in Line: Millennial Lilac Is the New Pink
According to various color forecasters, Millennial pink has already peaked. And the next iconic shade in line is either hot, 90’s pink or soft and mysterious Millennial lilac. But even if you’ve upgraded your wardrobe with an excessive amount of candy pink pieces, no worries – as this sweet shade and its purple cousin look like a trendy unicorn-like dream when combined.
Every designer knows the art of using colors to elicit a desired emotion. Whether it is to create a certain comfortable feel in a bedroom, setting the right tone for a web page, or creating a mood for shops or restaurants; choosing the right color palette is a critical design decision. But did you know the same principals apply when creating a work of art?
Take photography as an example. Manipulating elements within the image can produce a dramatic difference to the feeling of the shot. Understanding the elements involved – and the techniques for manipulating them – can help the new artist achieve results that go beyond creating beautiful images and instead help make a deeper emotional connection with the viewer.
Color of Light
Photography is often referred to as painting with light. And light has its own color. Light falls on a sliding scale of warm (yellow and orange tones) – most often associated with sunshine or daylight, to cold (blue tones) - created by man made florescent type lighting.
Light sources can even shift within the scale, like sunlight depending on the time of day. The hour just sunrise or before sunset is called “The Golden Hour”the blu by photographers because the sunlight has a soft, warm, golden hue. But the hour just before sunrise or after sunset is referred to as “The Blue Hour” because the angle of the sun to Earth is allowing only the blue spectrum light to appear. Photographing the same subject just hours apart will produce dramatically different feels to an image.
Light can be manipulated through the use of filters. In prehistoric times, photographers had to physically attach gels to the front of the camera lens. Fortunately today the same effect can be achieved within your Smartphone or by using post processing software like Adobe Lightroom or Photoshop. Use them to enhance the feeling you are looking for with an image, or to completely change the feel of it altogether.
The most obvious place to identify a dominant color is in the main subject of the image. A photograph of a field of lavender – or a green meadow – are pretty obvious examples as to their color palette. Subtler can be the hues of a sunset, or uniforms of a marching band on the streets. Controlling the dominant color sets the feeling for the piece – both the positive or the negative.
Passionate, aggressive, important, warmth, anger, revenge, attention
Playful, energetic, cheap, enthusiasm, courage, creativity
Happy, friendly, warning, joy, laziness
Natural, stable, prosperous, tranquility, calm, money, jealousy, envy, hope
Serene, trustworthy, inviting, coldness, fear
Feminine, young, innocent
Luxurious, mysterious, romantic, royalty, foreboding
Earthy, sturdy, rustic
Powerful, sophisticated, edgy, formal, evil, darkness
Clean, virtuous, healthy, cold
Neutral, formal, gloomy
Accentuates surrounding colors
Primary and secondary color
Combining colors will also have the effect of combing emotions. A woman in a red dress against a black backdrop can show the darker, evil side of passion. A green plant sprouting in a brown forest shows hope or renewal, while the same plant shot in a sun kissed meadow can show tranquility.
So the next time you are out shooting with your camera, stop a minute to think of the emotion you want to elicit from the viewer and apply your color palette well.
When choosing a new exterior door for your home, there are a lot of things to consider. As the first thing people see when visiting your home, entry doors should not only be durable, but aesthetically pleasing as well. Here’s what you need to know if you’re deciding between wood or steel exterior doors.
Durability & Security
Entry doors need to be tough in order to withstand wind, rain, sun, and of course — intruders. Steel is one of the most durable and weather-resistant door materials available. Wood doors can scratch, peel, bubble, rot, and warp because of extreme temperatures or water. In contrast, steel entry doors are designed to resist the elements to maintain their shape and strength. Those that have undergone galvanization provide extra resistance to cracking, bowing, and rust. Their resistance to warping adds to their security; heavy duty steel doors are difficult to manipulate and open when they’re locked, making them one of the most secure type of doors.
Although steel is more durable, many wooden doors are made with wood-veneer skins over an engineered-wood core, which minimizes the door’s vulnerability to warping. However, neither door type is indestructible — when choosing a replacement door system, be sure to choose a manufacturer such as Centennial Windows & Doors that offers a lifetime warranty so any damage is repaired at no cost to you.
A common reason for replacing an exterior door is energy efficiency. Those that aren’t properly aligned or damaged can make your energy bills skyrocket. In the case of wooden doors, water can seep into the joints, which loosens them and allows air to flow through, contributing to poor energy efficiency. If you’re choosing wooden doors, make sure to opt for those that are made with a water-barrier construction that helps water run off the door without entering joints. While steel is a conductor of heat, modern manufacturers take this into account to make energy efficient steel doors. Premium steel entry doors are constructed with an improved insulated core, a wooden frame that holds insulation, and coated with galvanized steel — this keeps your home cool in the summer and warm in the winter. When shopping for replacement doors, make sure to look for the ENERGY STAR® certification to ensure you’re buying the most energy efficient doors.
Aesthetics & Cost
From traditional to contemporary, both wooden and steel doors offer design versatility to suit the look of your home. Wood is a warm, natural, and inviting material, and these exterior doors come in a range of wood types, including maple, walnut, oak, mahogany, cherry, and more. They can also be customized with embellishments and carvings.
With the right exterior door manufacturer, you can customize your steel door to be the size, colour, style, and design you want. You can also add glass panels to your door system to make it even more unique. Though usually available in a smooth finish, steel doors can be embossed with a wood-grain pattern, painted in the colour of your choice, and typically have a paneled design that mimics wood styles.
Solid wood is usually the most expensive option for an entry door, while steel makes for an affordable exterior door option. Prices vary depending on where you purchase from, but they are typically less expensive than wooden doors.
There are many sites that make it easy to directly compare home products. For example, this site in particular offers direct comparisons and reviews of the best water dispenser for your home, and includes reviews from real home owners. By searching online for product review sites, you can quickly confirm your instincts and double check if you are buying the correct products.
Whatever exterior door material you choose, make sure you purchase and install from a reliable company who can meet with you to evaluate which type is best for you.
It is that time of the year again where the days will be warm and full of outdoor fun. This means that you should prepare to look sharp while on your summer escapades. Summer fashion has evolved a lot over the years but some trends just never really die out. Being fashionable is not a matter of just wearing the latest and greatest.
It is a matter of being unique, creative and confident with what you are wearing. You might probably think looking fashionable is an arduous feat to achieve but it is not. You only need a few style tips and you are good to go. Here are some great color and style trends in summer for men in 2018.
Checks are constantly around at all times whether it is summer or winter. Checked clothing is thus one of the most fashionable choices for men. You should nevertheless not wear these clothes haphazardly. Wearing the wrong kind of checks can result in a clownish look. Generally when selecting a great checked shirt or jacket, you should go for one that has intricate designs. A checked clothing that has a complex set of checks is much more obscure compared to the simple checked shirts or jackets.
Stripe suits are very looked down upon by most men. This is because they can be difficult to look trendy with. The great thing about the suits though is that they can look really good when they are worn the right way. Stripe suits are perfect when they are combined with the right type of shoes and jewelry. For summer, you can try rocking some thin stripes or thick stripes suits and also invest in a good watch if you do not have one. Stripe suits not only make you look sharp but they also help you stand out from the rest of the crowd. Your body size does not matter also as they can look great on anyone.
Another great trend you should look into is the biker accessories fashion. Biker accessories are not just worn by actual bikers only. The biker accessory world is getting pretty diverse and you can find almost any item you are looking for. You can wear a skull ring and other biker jewelry with just about anything and look fashionable.
As reported by Bikerringshop, most biker accessories are indeed not just fashionable but also functional. You should thus look into getting some biker accessories if you want to look trendy and unique this summer.
The 80's fashion scene was pretty iconic. Even today, clothing items that defined the eighties are still very fashionable. The light wash jeans, shades, and pastel colors are all great choices for summer. 80's fashion evolved over years and those who are brave enough to venture into this fashion trend in the modern day often end up looking ravishing. The most important issue when considering the 80's style in summer is not to overdo it. You can choose to wear clothes that are subtle but fabulous 80's fashion must-haves.
It is always refreshing to see that unique person who wears white from head to toe. Not only is choosing this color a sign of confidence but the clothes will work well for you in summer. White reflects heat and is thus the best choice if you want to remain comfortable throughout the day. You can accessorize white clothes with some simple jewelry for the perfect gentleman look. There are indeed also many different looks and styles you can achieve with white tees and white pants. Give this look a try if you want to look different this summer.
Finally, the printed tropical shirts are synonymous with summer. Most people choose the summer look with the printed shirt because it captures the high spirits of summer. You can wear these shirts with either shorts or pants and even throw in a hat and sunglasses. The main consideration you should make when wearing tropical print shirts is to not go for the usual style that is popular with most people. Do not opt for a baggy shirt for instance. Also, you can go for a long-sleeved shirt as it is less common compared to short-sleeved shirts. This will make you stand out and look great.
Walls occupy the largest chunk of a house. At any given moment, walls are always visible and present to give a house its character. Wall decoration is thus pivotal for achieving the desired mood within the house. Matching the right walls colors with furniture is an art that is central to home decor. Depending on the colors and patterns you choose, wall decor can:
Furniture upholstery is crucial when decorating the house. The right fabric can determine how elegant the house looks. Upholstery fabric should generally be selected with consideration of practicality and functionality. For instance, you do not want to go for silk or velvet choices if you have kids and pets in the house. Strong fabric that is durable would be appropriate instead.
It is important to know that matching colors with your furniture is essential in achieving the various home decor effects. Here are some key tips for matching wall colors with home furniture.
Gray is a solid choice for walls and home decor as it is very receptive to art and decoration. This color exudes indifference and neutrality. Decorating gray walls is quite easy as the bland effect it has acts like a canvas. You can thus use almost any fabric and furniture with gray without giving the room an odd look.
There are many shades of blue and they all give an effect of relaxation. Blue walls are best used in the living room where there are gatherings most of the time. When it comes to decorating blue walls, furniture that has green, mustard, pink, and other vibrant colors is the best.
Pink is known as a very vibrant and affectionate color. The color has a generally calming effect and it is delightful to look at. Pink walls are perfect in the bedroom but they can also be just fine in the living room. White, gold, or powder rose furniture blends perfectly with pink walls.
Green is found all over nature. The color is relaxing, refreshing, and it is the perfect choice for expressing composure and serenity. The color is thus great for the living room, study and even bedroom. Green walls are perfect when they are accessorized with pink, red, blue, white, off-white, or gold furniture.
Even though orange is pretty uncommon in houses, this color is a very artistic alternative. Orange is the color of sunshine and thus gives a mood of heat and aggressiveness. Orange walls are excellent in the kitchen. Furniture that comes in teal, brown, turquoise, green or white is perfect for complementing orange walls.
Red is a color that expresses passion and energy. You can generally expect the color to elevate the state of any emotion. This color is thus quite tough to accessorize but furniture that is either white, pink, green, gold and a few other bright colors is perfect for complementing red walls.
In summary, the above tips will work for any house. It is however important to note that the different color shades have varying effects. When decorating the house with fabric, it is important to consider allocating enough time for research in order to pick the best colors that work for you.
If you love comfortable clothes and feel most like yourself, you should focus your attention on cute sporty outfits. The athletic chic style is considered al trendy one that never goes out of fashion. Moreover, today's fashion commends the beauty of sporty garments and, therefore, you have the opportunity to wear something sexy and comfortable at the same time. Don`t think that sporty clothes are the appropriate attire only for the gym or yoga class. No, no, no! You can also feel comfortable and confident putting on athletic essentials on the streets as the casual clothes.
Sportswear is known as comfy and functional attire and that's probably why ladies like to experiment with their sporty outfits. There are really a lot of easy combos that you can mix up together and get a great look. Mostly, you can experiment with a bold color palette because a perfect sporty outfit is actually super formulaic. Just remember you need five things that help you make your look gorgeous (by the way, these five essentials are the useful pieces of clothing that every lady should have in her wardrobe):
Well, these basics make you sporty, but you also can add more colors and accessories to your looks like a lovely bracelet or a cute fitness tracker, sweaty headband or sunglasses can really make you look bright and eye-catching.
Look at the best examples of the stylish, sporty look in 2018 and think what ones will fit you.