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Daily Posts. Colorful Ideas & Inspirations.

Our team of writers brings you daily trend coverage, new products, inspiration, information and fun ideas. With an archive of more than 2,076 articles, you're sure to find something you love. Or if you have a great idea, let us know!

How to Create a Distinctive Trademark for Your Business


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A trademark represents the distinctive sign through which a business presents itself on any given market and this is why is very important to convey the message of the brand to its customers. It can be said that the trademark is the most relevant asset of a business, as it will distinguish the company’s products or services from the ones of the competition.

A sign becomes a trademark once the company that owns it registers it on the market in which it will operate; more exactly, when it is available for commercial use. In order to create a distinctive trademark, there are several tips that could help increasing the visibility of the brand.

 

One of the main aspects to consider when registering a trademark in any given jurisdiction, such as Japan, Italy or Ireland, is to create a logo that respects the requirements of the local legislation (for example, certain words can’t be registered – such as offensive words). At the same time, it is necessary to avoid descriptive words – represented by words that offer a description of the product or service, due to the fact that these words do not refer specifically to the company’s products/services, as they may also be used by competitors.

In Ireland, the legislation states that the local authorities can’t register trademarks that are identical or even similar with other trademarks that have already been registered in this country. At the same time, it is necessary to decide on the colors of the trademark, as the sign chosen will be registered only for the respective colors and the company will not be entitled to promote its products or services by using other colors than the ones already chosen.

In other countries, such as Estonia, certain types of trademarks can’t be protected under the local legislation if they lack a distinctive character; for example, if the logo is created only from letters that do not have a stylized form, it can’t be registered with the local authorities.

 

As a general rule, words that do not truly exist (invented words, a logo created from the association of two different words) in the vocabulary of a country tend to have the highest visibility rate, as they are new for the consumer market and they offer a competitive advantage through their novelty.   

Another way to increase the power of a trademark is by creating a catchy slogan to be associated with the company’s products. The combination of words and numbers can also represent a good idea for establishing a trademark and it advisable not to use three letter acronym logos, especially when the investors do not dispose of a large capital to be infused in marketing and advertising purposes.

In the situation in which the trademark is composed of several words, it is highly recommended to make the first word as memorable as possible – for example, by using foreign words, words describing animals, plants or fruits.  

 

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Creative email marketing


If you are running a design company, or you are a freelancer company yourself, you surely have realized that you spend so much time on your email every day. Email communication is a very important part of professional life; it helps build a relationship with a client and maintaining that relationship.

 

 

Social media is knowledgeably important for your marketing strategy, it reaches your audience and enables a personal contact with your target group. Although, researches have shown that marketing via email has been much more effective in design, as email helps you build trust from the very beginning of your communication with the client.

Aside from being the most effective, it is also not taking almost any of your resources. You don't need much money for this kind of marketing! And the greatest benefit, for sure, is the opportunity to personalize your messages and really connect with the potential customers.

To make your email marketing strategy effective, your emails should have a call to action - invite people to open your website, purchase a service, place an order. Most useful ways to reach your audience via email and get an interaction with them is via newsletter and email surveys.

There are various online tools which help us bring our email strategy to life, such as Mail Chimp for example. Aside from making the creation of newsletters super easy, Mail Chimp also offers strong support for keeping track of the results of your marketing. Another familiar tool on the market is for sure Survey Monkey, easy and free software which helps you send out your surveys for your market research.

 

 

A new fish in the sea of email marketing, which we would love to share with you, is Survey Anyplace. Survey Anyplace is not just another survey creator. Survey Anyplace is for those who want to try something different, exciting and creative.

Surveys are important for your business to get a feedback and analyze your market - know how to improve your job. Surveys are necessary for you, but can also be a little too much for your audience and tiring at times. The Survey Anyplace knows this, which is why they are offering a much more interesting and fun way to communicate. What COLOURlovers would be happy to hear is that this app has some freaking cool design features; you can completely customize everything and fit it to your brand.

Their other features, such as new quality questions, incentive widgets, opportunities to create a quiz, possibility to integrate your social networks and share the management between your team, are some of the reasons why this new app got real popular real quick. We recommend you to check it out and give email marketing another chance to be a fun and playful way to keep your customers happy and coming back!

 

About the author

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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12 UX Tips to Improve Your Website in the Next Hour


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Your website matters. About 70 percent of people learn about a company by visiting their blog, rather than reading their online ads. The single most powerful thing you can do to reach potential customers is to provide consistent, helpful information on your site.

Making your website the absolute best it can be takes ongoing effort. However, there are times when you want to improve your site now. Perhaps your traffic dropped recently, or a competitor is stealing away your customers. Whatever your reasons for upgrading your website, if you want to get a jumpstart on the process, these 12 UX tips will help.

1. Strategically Use Relative and Absolute Timestamps

Users prefer newer material, and you want those new blog posts to get the traction they deserve. One thing you can do to improve user experience is to use relative timestamps on new posts, then switch to absolute timestamps after a week or so.

So, a relative timestamp would state you published a post two days ago, while an absolute would show you published the post on a specific date. That allows the user to see when the post went up without having to do a bunch of math to figure out exactly how old it is.

2. Create a Usable Architecture

While aesthetics are certainly important, don't focus so much on the look of your design that you fail to make it usable. There are some tried-and-true things you'll want to focus on, such as making sure all buttons work, links go where they should and forms function. The last thing you want is to frustrate your site visitors with a site that doesn't work correctly.

eWedding does an excellent job of making sure everything is simple and functions the way it should. If a user lands on the page, the choices of where to go next are limited, and each of those buttons works perfectly, taking the user right where the button says they'll go.

3. Study Heatmaps

While it's important to poll your customers and figure out what they want, sometimes they will say they want a feature and not use it. Take time to study heatmaps for your site and figure out what features users are and aren't using. There is little point in adding a specific guide that takes you endless hours to maintain if only one of out every 10,000 visitors looks at it. You're better off investing your time and resources elsewhere.

Heatmaps also show you which features people use most often and allow you to create similar resources for your users that will give them what they want. Heatmaps show you where to focus your energy.

4. Add Filters

If you sell a product that appeals to a diverse audience, you should add filters so the site becomes somewhat personalized for your visitors. Rather than having to browse through every product you offer, visitors can narrow down their search by those filters. You'll see this feature often on clothing sites, where you can sort items by type of clothing, color and even by features such as long or short sleeves.

 

 

Sincerely Nuts is a good example of an e-commerce site catering to a diverse crowd. Filter the products on the site by gluten-free, sugar-free, vegan or kosher. You can also browse by type of food, such as nuts, seeds, dried fruit or candy. Apply just one filter or multiple filters to go directly to the product type you're seeking.

5. Improve Your Shopping Cart

Around 61 percent of shoppers state they've abandoned a cart because of extra costs, such as shipping fees. There are many reasons shoppers might abandon a cart. Perhaps the checkout process takes too long. Maybe there were unexpected fees, such as the shipping costs mentioned above. The shopper may have had a coupon code that didn't work, and they became frustrated. Take time to study interior analytics and try to figure out where in the process you're losing customers.

To improve your checkout process, you first have to figure out why people abandon the cart. You may have to try a variety of tactics to reduce your cart abandonment rate. Offer free shipping over a certain order amount and give the user reminders of that discount throughout the shopping process. Send a follow-up email when someone abandons a cart. Offer a discount of 10 percent or so. Try different tactics to improve the process.

6. Add Seasonal Detail

Attract holiday shoppers by adding seasonal detail to your website. It doesn't have to take a lot of time to add something quick and simple like some fresh seasonal images or a logo that features the season. Google is an excellent example of tying your site into a holiday. Google occasionally changes up their logo to commemorate a special occasion or to celebrate little-known holidays or people throughout history.

 

Chipotle doesn't do anything time-intensive when changing up their website to show off featured seasonal menu items. Instead, the images change only slightly from season to season. However, they do reflect current offerings, and the images are vivid and mouthwateringly delicious-looking. One key, if you swap out images, is to use ones that are highly professional and relevant to your page.

7. Edit or Remove Underperforming Posts

Every site has posts that don't perform well. Perhaps the topic is outdated, or maybe you have since hired a professional writer to help with your content. Whatever the reason, look at the bottom five or 10 posts on your site as far as traffic or bounce rate and consider ways to improve them. You'll have to decide if it's better to edit them, or delete them entirely.

8. Make Information Easier to Find

If you want to increase conversion rates, make information on your products and services as simple to find as possible. Provide multiple links to that info. Add descriptive details on the product page. Provide a video that outlines what the product does and its many features. Anything you can do to put information in consumers' hands more easily improves the overall user experience. About one in every three consumers walks away from an online purchase because they can't find the information they're looking for.

9. Improve Mobile Responsiveness

Think about the last time you visited a website on your smartphone and had to enlarge the screen just to click on a link. If you're like most users, you walked away feeling frustrated. One of the most powerful things you can do for your website is to make sure it is fully responsive to different screen sizes. That means the text is large enough for the user to tap with a finger and go where they want to go.

If you run a WordPress-based site, you can install an app that will handle some of this work for you. If your design is HTML5, you may need to do some tweaks and offer different versions of your site for mobile and desktop. Obviously, that will take a bit longer than an hour, but in an hour, you can figure out which elements need improving and make a plan to move forward.

10. Optimize Your Images

Seventy-three percent of consumers say they leave a site if the images take too long to load. First, make sure to optimize your images. A variety of free software choices allow you to condense the size of your image files and optimize them for web use. If your images still load too slowly, reduce the number of images on the page or seek out a CDN system to deliver the images more efficiently.

11. Conduct Remote UX Testing

Don't rely on your favorite cousin to test your site and tell you all is well. Go the extra mile and use remote UX testing to ensure everything works seamlessly for all your visitors. You'll have to invest in remote usability vendor services to track how real people in their home environments interact with your website. The investment will pay off in higher conversions and better site usability, so it is well worth the cost.

12. Fix Navigation

An hour is a good window to improve your site's navigation. Over time, navigation needs change as your site grows. Study the options your visitors see as they land on your page. Are the most popular areas of your site the easiest to navigate to? Can you improve anything? What about mobile versus desktop navigation? Don't be afraid to use a hamburger menu if needed. Tweaking your navigation should be an ongoing process.

An Hour at a Time

Improving your website should be an ongoing task. Spending an hour here and there makes a big impact over time. Start with the 12 tips above and then expand into other UX areas. Before you know it, your site will more than outshine the competition.

 

Lexie is a graphic designer and typography enthusiast. She spends most of her time A/B testing websites and creating style guides. Check out her blog, Design Roast, and follow her on Twitter @lexieludesigner.

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The Different Colors in Your Logo Design and What They Stand for


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Choosing a color scheme is one of the most important decisions in the logo design process. Not only do the right colors play an important role in a logo’s aesthetic appeal, they also communicate meaning. Below, we’ll take a look at what the various colors in a logo stand for in order to help you choose a color scheme that will communicate the right message about your brand. Here are the different colors in logo designs and what they mean.

Red

Red is a vibrant and energetic color that is associated with passion, excitement, and anger. It’s a powerful color that can elicit strong emotions in the people who view it. If you want an exuberant and edgy logo that creates a strong emotional response then red is a good color to include.

Orange

Like red, orange is an energetic and vibrant color. However, it isn’t quite as mature and serious and is a little more playful and casual than red. Children often prefer the color orange, making it a good choice for children’s products. Orange is also an appetizing color, making it a popular choice for food and beverage companies as well.

Green

As the color most associated with the natural world, green is a calming color that conveys the idea that your brand is natural and eco-friendly. Since green is the color of cash, it’s also associated with wealth and is thus often used in logos for financial institutions.

Blue

Blue is the most common color in logo design, and over half of all logos incorporate some shade of blue into their color scheme. Blue is the color of intelligence, trustworthiness, and maturity. It’s often associated with technology and is therefore an especially popular choice for tech company logos. However, blue can be successfully used in just about any logo design.

White

White is the color of cleanliness and purity, which makes it a popular choice for pharmaceutical companies, cleaning supply companies, and many more. In most cases, though, white is better used as an accent color rather than the primary color in your logo since too much white will be seen as sterile and bland. This is especially true since most logos displayed online will be displayed against a white background.

Brown

Brown is an earthy and masculine color. Like green, brown is associated with nature as well, though it is most often more associated with the rough and rugged side of nature than the calming and peaceful side. If you are selling equipment, sporting goods, or other products geared towards outdoorsy customers then brown is a good color to include in your logo.

Black

Black is a modern, powerful, and luxurious color. It’s also a very formal color, though, so if you are going for a fun, casual brand image then black is best avoided. If prestige, luxury, and class are the connotations that you’re aiming for, though, then black is an excellent color to incorporate into your logo design.

Pink

The color of femininity, pink is a fun, playful, and lighthearted color that is a good choice if your brand is targeted almost entirely toward female customers. However, the color pink will repel many male customers, so it’s not a great choice if you are attempting to sell your products or services to both sexes.

Yellow

Yellow is one the brightest and most cheerful of all the colors. It is often associated with childhood and therefore is often used to promote children’s products and brands. If you use yellow in your logo, be sure to stick with the brighter shades as dull or brownish yellow is associated with sickness.

Grey

Grey is a neutral middle ground between white and black. It’s a serious and mature color that is often associated with industry and manufacturing. Grey by itself can also be a very unexciting color, though, so unless neutral and unexciting is what you’re going for it’s better to include other colors in your logo as well.

Purple

Purple has long been seen as the color of royalty, dating back to the times when purple dye was the most expensive of all dyes. Today, purple is still associated with royalty and luxury. It’s a slightly feminine color, but certainly not so much that it excludes male customers in the same way that pink is prone to.

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Why Do Business Owners Need Geolocation in their Web Design


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Things have changed, technology has advanced, and today, most individuals use geolocation to get data. For example, if you are traveling to a new destination, you may need geolocation to use navigators and maps. What about the weather-forecast services or when you want to book services such as Umber.

Geolocation is paramount as it saves time by helping users to detect the current location of an individual or item automatically without scrolling down lists to find it. You have probably used the technology to locate your lost phone or laptop at a time you just did not have an idea of what it was.

This is not the end of the list of ways in which geolocation has been used to make life easier. Think of a web design, where business owners can add the feature to their sites allowing them to detect the location of the site users. What’s better? You will be able to recognize the location of devices without GPS. The device will be detected using WiFi or its IP address. How great is that? This helps you to know your customers, and you will also be able to familiarize yourself with their purchase history.

The list is endless but to cut it shorts, here are some of the reasons why you need geolocation in your mobile app for an improved lifestyle.

Essential when ordering food online

You can easily use your Smartphone to order food online and get instant delivery. There are numerous food delivery apps, and with geolocation, you can track the delivery person and know how far they are from getting to you. This helps in determining the delivery charge, and to add on that; you can trace any restaurant near you.

Track goods bought from online sites

Online shopping can be fun, reliable and timesaving but requires a lot of patience. If you are not the patient kind of person who wants to know every move about the product, you can use geolocation to track the goods, know when they will be shipped and when you can receive them. The shipping charges will also apply based on geolocation.

Book a cab or taxi easily

If you are booking a taxi from a particular point to get to any destination, you will need geolocation. You have probably used it many times, but you had no idea. Geolocation helps in identifying your pickup and drop-in location. The fare you pay for the services is calculated based on the distance between these two points. This technological feature has made booking taxis online easier and simplified than before.

Al these benefits add up to one thing, simplified lifestyle. Geolocation apps have made life more convenient and valuable, and its importance will keep expanding even in the coming years. As a business owner, you should not agree to be left out on this. Ensure to add this feature to your web design and watch the conversion rate increase tremendously with time. It has allowed business owners to connect easily with their customers, which is equivalent to business growth. You can get the app from reputable providers such as https://www.localisermobile.net and get started.

 

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Secrets to typography


Whether you are writing an email, a blog post for your personal website or you are developing a client's brand, the type of font you use is of essential importance.

It has often been undervalued in our everyday use, but it is as important as the tone of your voice and your body language in public speaking. Our readers get who we are and the intonation of our story based on the vocabulary we use, but also the font of our text.

While writing any text, it is important to know which fonts to avoid. Standardized fonts such as Arial or Times New Roman are simply exhausted. Same could be said for a font such as Comic Sans - the popularity of this font made it look repellent to the eye today. Their use has been in our lives for decades. It is time to let them go.

To understand which font is best for our use, we need to acknowledge the personality of every font. There are all types of fonts - professional, serious, chill, conservative, and playful and many others. Decide on the family of the font you are choosing based on what is the statement you want to say in your text.

 

 

It is often good practice to use two different fonts in one document - one for the headings and one for the text body. This helps differentiate the chapters and introduces the reader with the content. It is recommended to use two opposite types of fonts. If we use two similar fonts, the point of using two fonts is lost. We should think about the heading that will stick out of the rest of the text.

 

 

When we are talking about the color of the text, it is somewhat popular the use of reverse type - when your text is in a light color and the background is darker. It is important to highlight that this practice works for the headings but often doesn't for the text itself. It is also good to mention here that the colors used should be exclusively in contrast, and the font should be as simple as possible and tick enough for easy reading.

To improve the readability of your text, you can try using serif and sans serif fonts, avoid decorative fonts and use punctuation correctly. Avoid long texts with small or large caps; highlight the words you need using italic, bold, or less recommended by using different size and color of the text.

We hope you found this article helpful and are giving fonts some more thoughts and research. What is your favorite font? Tell us in the comment section below.

 

About the author

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

Featured image by Ana Maksimovic, inspired by Spoon Graphics.

 

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4 Simple Tips to Choose the Color of an Evening Dress


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The choice of evening dress worn at any time is influenced by the occasion. Things like color and material of a dress are also important for specific kinds of occasions. Because of these formalities, it can often be tough to choose the right dress. The process should not be difficult though when you have a clue about the simple basics of dressing up. When considering the color of your evening dress, you need to look at what you will accessorize it with too. Your body type will also work on certain colors but not on others. Here are a few tips to consider when choosing an evening dress by color.

1. Know the Reliable Colors

There are a number of colors that are perfect for most occasions and most people. Dark colors are particularly quite simple and capable of looking great on anyone. The various shades of white also have the same characteristics. Both dark and white colors represent the two extremes and they are thus not complicated. It is not difficult to accessorize these colors as any other shade of color is good enough to remove the monotony. When you want to play it safe, you can go with these colors and the various shades associated with them.

2. Considering Your Complexion and Coloring

 

Before going for any particular color, consider the colors on your body first. Depending on the color of your hair, eyes, and skin, some colors may be appropriate or not appropriate. Blonde hair would for instance work with certain colors and not others. German fashion is known to be much influenced by color. The evening dress, also known as Abendkleid in Germany, is usually worn with accessories such as jewelry and various hair accessories for a stylish look.

3. Go for the Trendy Options

At any particular season, there are some colors which are preferred by most people more than other colors. It is important to take a look around and know which colors are trendy and which ones are not. Fashion is all about looking classy and avoiding odd looks. When certain colors are in fashion, it would be a wise move to follow the norms of the season as doing otherwise would make you have an odd style. Even though it is great to go with trends, it is also important to consider the other factors of coloring when choosing the right shade for you.

4. Choose Color According to its Symbolism

Lastly, one of the most striking things about colors is the message that they send. Colors are able to express passion, gentleness and other kinds of emotions. The evening dress takes the largest share of the body. Even though accessories are also capable of being symbolic, they are not as effective as the evening dress. You should, therefore, go for the color that expresses a certain emotion that you want to express. Do not be overzealous, though. The rules of coloring are important depending on the occasion. If a certain color is totally inappropriate for an event, do not just choose it because you want to convey a message.

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How to choose the colors for your company logo


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Do you know how to choose the colors for your company logo? Creativity is key during this process and so is the manner in which the clients will perceive the color and the logo and its entirety. Choosing the company logos’ color will require some thought and a clear understanding of the brand identity along with the message you want to convey about the company. The brand color scheme is one of the most important decisions when creating the overall identity and aesthetic. This guide can help you understand how colors are generally perceived and can help as a starting point for selecting a defining color scheme.

 

The color emotion guide

 

Colors have a strong influence on our emotions and behaviors and marketers, as well as brands, will often put this color psychology to good use. Researchers have long been studying the effects of colors on our feelings and on how we perceive the things around us and undoubtedly some of these are very well known. Selecting a company color should be a decision that takes place when investors work on their trademark. For example, entrepreneurs in Asia can work with their designer to find a suitable color, while creating a distinctive trademark for their company in Singapore.

 

What company owners should know is that they can use the color psychology to choose the most suitable color scheme for their brand logo. The list below is a brief guide of the emotions generally attributed to each of the main colors.

 

Red: passion, power.

Orange: energy, warmth.

Yellow: optimism, sunshine.

Green: soothing, nature.

Blue: trust, peace.

Purple: royalty, creativity.

Pink: femininity, tranquility.

Brown: serious, robust.

Black: sophisticated, prestigious.

White: clean, noble.

Grey: mature, accessible.

 

Naturally, entrepreneurs can choose a single color or a combination thereof. Foreign investors who choose to open a company in another country can perform a research before choosing their brand color. For example, an experienced team of Cypriot company formation agents can help entrepreneurs start their business in this EU country that offers a very advantageous tax regime.

 

Issues to consider

 

The logo color can fit in a common color scheme for the industry. For example, green is naturally a very common choice for gardening businesses. However, the color selection process should be based on a thorough research to find the company’s true voice, regardless of the ones of the competitor’s.

 

When creating a distinctive trademark in Hong Kong, for example, entrepreneurs who are trying to open a company in the financial industry – one of the most developed ones in this jurisdiction – can stray from the commonly used colors in this business sector, like blue (which symbolizes trust) and create a bold and new logo.

 

The company’s tone and the message it means to send out to the world are all important factors when creating the brand logo. These, together with the chosen color scheme, should come together harmoniously to reveal the brand identity.

 

 

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Derek Hood - Visual Artist Launches New Collection


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Derek Hood is a top UK based artist known for his vast collection of unique pieces of artwork. Derek has always been thrilled with drawing and painting, and therefore it was not surprising when he enrolled at University to study Fine c. The university is one of the best when it comes to honing the skills of students in matters of visual artistry. This move helped kickstart Derek’s journey in mastering fine arts as he gained broad exposure during his time at the university where he had the chance to interact with some of the best minds in the field as well as to visit several exhibitions which he drew inspiration from. He was also actively involved in student activities such as leading various exhibitions which prepared him to step into greatness.

 

Since his graduation from the university in 2007, Derek has embarked on creating various types of visual artistry. He started off by focusing on drawing, a field in which he found himself to be a natural. Derek has a knack for creating an image off the top of his head. All he needs are his tools, and he uses a wide array of them such as wax pencils, graphite pencils, ink, and pen. He is also well versed in various drawing techniques using graphite pencil sketches, for example, blending, scribbling and cross-hatching.

 

After practicing on drawing for a while, Derek decided to shift his focus to painting. This decision was informed by a trip to the Sistine Chapel where he laid eyes on various painting techniques that sparked not only his curiosity but also his interest. His style of painting is unique and speaks volumes about his personality and style. Derek prefers to use bright colors which stand out. He applies various blends of primary colors which he mixes deliberately to come up with his paintings. He draws his inspiration from the period he tries to portray or from a culture. He also looks up to the works of some of the greats in the industry for inspiration such as Urs Fischer, Katina Bock, and Kapwani Kiwanga.

 

Derek is also interested in various other forms of art which he also learned at the university. These art forms include:


  • Cubism
  • Expressionism
  • Impressionism
  • Illuminated manuscript
  • Dadaism
  • Mosaics
  • Surrealism
  • Photography

 

His latest undertaking has been in the field of sculpture. Derek has always known he had a thing for sculpturing and he is now focusing his time on honing his skills and creating amazing pieces of sculpture. Derek has his mind set on becoming one of the greatest artists in the UK. After completing his studies, he is now focused on creating a fantastic gallery that would stand out for decades to come and which will showcase his unique skills and secure a place for him among the greatest UK artists of all time.

 

Derek has been already well onto his way of making his dream come true. His works have already been featured in several of the top street galleries and art exhibitions in the country.

 

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21 Digital Marketing Hacks to jumpstart your online success today


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According to Statista, 2015 brought about $59.82 billion spent on digital marketing in the US, and the number is expected to grow to a whopping $113.18 billion by 2020. A field growing in popularity day by day, Digital Marketing has been the talk of the town over the last decade. To some, it remains a cloud of mystery.

In this infographic, we attempt to simplify the topic for brands that are just starting out and are overwhelmed by the sheer number of things they have to do. There seems to be an ever-increasing list of activities under the umbrella of digital marketing that demands our attention. Most of them are sadly not worth our time. Here, we cover what we consider the foundation of digital marketing that forms the requisite for greater things to come.

 

Website leads conversion

Your website is not just a namecard. It can be a source of leads and sales for your business. To do so, it needs to be able to convert web visitors into leads. With a potential customer in mind, you would need to ensure that your website provides them with a good level of ease and convenience, whether in navigating your website and learning about your product, or simply in contacting you. Hence, adding forms to every page of your website can work miracles, and avoids the customer having to strain their mind browsing your website for an enquiry they may have.

Meanwhile, testimonials and other social proof from your previous and current clients placed on various landing pages of your website would give a good impression to potential clients or customers, drawing them to look more into and eventually purchase your product or service. This occurs as, instead of you and your website selling the product, your testimonials etc. would do the work for you, as potential clients often prefer seeing proof that your product would benefit them, from those other than your brand’s sales representatives themselves.

Lastly, were you aware of the fact that an increasingly larger number of Internet users use their smartphones to browse websites and social media instead of, say, their laptops? This is where the importance of having a mobile friendly website comes in, since a majority of your visitors would be browsing your website through their smartphones and not their laptops. Take a step back on those graphics and animations, and ensure that the mobile version of your website is just as easy to navigate; and see the leads rolling in!

Email marketing

Lets put it this way: do you know anyone who doesn’t have an email address? Neither do we. Moreover, Exact targetreported that accessing email is the one task people tend to use their smartphones for the most; yes, even more than connecting to social media.

Hence, reaching your current or potential customers through their email may be the best marketing tool you may have the liberty to use. An email marketing campaign’s ability to be personalised specifically towards each customer gives you all the more reason to consider this particular marketing tool since. Often enough, customers seeking your product may not always be aware of that new blog post on your website, or that brand new service your company just launched. With email marketing, your customers can be made aware of all this, as well as new promotions and updates specifically catered towards your loyal customers. Moreover, A study by Adobe found that your current customers are 9x more likely to convert than 1st time prospects.

How would you jump on the email marketing bandwagon, you may ask? It’s quite simple, really. After you’ve complied a list of all your customers’ emails and contact details, you can pick one of several email software providers –Mailchimp, for example, is completely free for your first 2000 subscribers! –and proceed to blast your emails. Other tools such as SumoMe, Leadpages or OptinMonster can always be used to continue collecting more emails, and by sending out regular and attractive emails to your customers, you earn their loyalty.

Search Engine Optimization

Search Engine Optimization –or SEO, as it is more commonly known –is the buzzword within digital marketing as it stands now. SEO is the top source of organic traffic and leads. With 97% of consumers using the Internet to search for products or services they require, SEO potentially is a vital lead generation tool.

So, how does one go about planning SEO? To track your web traffic, install Google analytics; to communicate with the Google search engine, install Google search console; and lastly, install an SEO plugin such as Yoast, if you are using WordPress. After submitting your sitemap to the Google search console, you must begin producing keyword-based content. This, along with ensuring your website’s URLs are short and concise, would gradually move you further up in your potential customers’ search results, hence leading them to your website and, eventually, helping you create yet another source of leads. For more information, check out our comprehensive guide to technical SEO.

Social Media

In the current decade, social media has become the driving force for businesses. Often enough, it can too be said that, without a presence on social media, your brand may just cease to exist. Keeping up with the times is crucial for your business, both in drawing in more customers and maintaining your existing ones. As with the case of email marketing, social media aids your brand in getting the word out; in updating your clients of your new promotions and services, while targeting potential clients with the use of ads. Our day to day lives often feel incomplete without accessing social media a few times a day, at the very least, with Singaporeans, for example, having reported to be spending a whopping 2.2 hours a day on social media. An indication of the role of social media within businesses can be seen too with the online presence of 91% of retail brands on two or more social media platforms.

In terms of your website, connectivity to various social media platforms and vice versa should be your topmost priority. This can be established by adding social sharing buttons to every page of your website, and, while sharing posts on social media, ensuring that your posts lead to your website, so as to increase the traffic and resulting leads. However, before you can go about sharing and spreading the word on social media, it is too integral that the content on your website is beneficial enough to your users. Social Media, as the name suggests, is a platform for socializing and not for selling. Hence, brands should strive to provide value and useful content on social media, with the view of building a long term relationship with their audience.

Finally, it is also recommended that brands try out advertising on Facebook. It allows them to reach out to a huge group of audience at low costs, relative to other traditional ads platform such as newspaper or magazines. However, there must be proper strategy in place if one is seeking to obtain a positive ROI from their facebook ads. To that end, you can check out our guide to Facebook advertising.

Blogging

Blogging is an up-and-coming method of leads generation. It is premised on the idea of using information to create trust with today’s highly educated audience. Pay close attention to your content, and always prioritise quality over quantity. If consumers of your blog posts are put off after having read just one low-quality piece, chances are they might not return again to your website when a new piece is published and promoted.

Look to your customers’ recurring queries and frustrations, and turn them into blog posts; not only would your blog posts then be of interest to your customers, but they too would gain more traction as compared to other, less significant topics. Moreover, the content itself should be in a specific tone of voice that would attract customers; easy to read and conversational tones which can also be promoted on social media are often the best approach. Take your time in copywriting the headlines of your articles too; with the fast-paced life that we currently live, your customers would more often than not only read your article’s headline, and then go on to read the rest of the article if and only if it piques their interest.

Conclusion

Adapting to the changing tone of the world has become crucial, with the fear of you and your brand being left behind quite real. Your customers now expect you to maintain an online presence, while it has been proven time and time again that digital marketing, as compared to more traditional marketing perspectives, outperforms in all aspects, whether it be cost, convenience, or audience reach. Following these hacks listed above, digital marketing would be less of an uphill task.

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