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Daily Posts. Colorful Ideas & Inspirations.

Our team of writers brings you daily trend coverage, new products, inspiration, information and fun ideas. With an archive of more than 2,349 articles, you're sure to find something you love. Or if you have a great idea, let us know!

The Best Paint Colors To Refresh Your Home


best paint colors

If you're thinking of sprucing your home yet, but don't have the budget or time to hold a full renovation, the best alternative is to add fresh layers of paint. This simple but effective project can instantly uplift your home's aesthetics and increase its value. Luxury paint quality will make your home exteriors look brand new in no time.   

You don't have to break the bank in implementing this task. It's all a matter of choosing the best color option among the different exterior paint colors available. You may also opt to implement repainting your house by yourself or by hiring professional painters.  

Having said that, here are some of the best paint colors to instantly refresh your home.   

 

 

  • Pink  

 

If you want something unique, you can never go wrong with pink. There are many modern to classic houses that boast this shade of paint. You can ask for guidance and suggestions from Benjamin Moore exterior paint, as they might have the perfect shade of pink for your home. You may go for magenta pink if you want your house to stand out in your neighborhood or go for pastel pink to convey playfulness. Either way, pink comes with its unique characteristic of stealing attention from passers-by and home shoppers.   

If these two pink shades are not right up your alley, you can go for lighter shades of pink instead. Go for warm baby pink, as this is closer to the shade of white. This color will definitely make your exterior features look more resigned and highlighted.   

 

 

  • Pearl White  

 

Some homeowners want to stay on the safe side. If this is you, you may go for pearl white paint for your exteriors. Soft white paint usually has a tinge of slight gray tone to it, creating a pearl white color. It’s the best shade for your exterior paint if you want to cover imperfections and fading that will be developed over time. It’s the best neutral shade in your home's color palette if you want to make it cozier.  

 

 

  • Yellow  

 

You may choose the yellow shade if you want a cheerful and vibrant home. The color yellow adds more life and vibrancy to any home design. Whether you own a minimalist, rustic, or vintage home, yellow is a surefire way to uplift its vibe.  

There are many shades of yellow to go for. You may choose sunny yellow if you want something more vibrant. Any home that's in the color yellow seems to look brighter, especially with the sun shining on it.   

 

 

  • Sage Green  

 

One of the trendier shades in recent years is sage green. Perfect for homeowners who love nature and modern living, sage green is now a mainstay in exterior paint options. There are also other colors that pair well with sage green.  

Come up with a green living vibe in your home if you go for sage green paint. Sage green seems more calming and relaxing and is an instant favorite among many homeowners. Thus, your guests will definitely complement your taste and preference in exterior paint colors. A softly-shaded sage seems perfect to fit any home design. This shade is naturistic, organic, and humbling to any home.   

 

 

  • Blue  

 

Another mass favorite is the color blue. And you can paint your home with classic blue if you'd rather go for something deeper than lighter shades. Blue looks elegant when used in the home's interiors, but it also works great for your exterior.  

This blue shade falls perfectly between classic and modern. It remains a classic and staple color for many homes around the world. You can go for different varieties of blue to come up with a well-put-together home. 

multicolors

 

  • Multi-Colored  

 

Finally, homeowners who can't decide on one particular shade know it's okay to go for a multi-colored style. Some people who want to achieve bold and fun-colored homes should choose this option. This whimsical style can add a more contemporary twist to your classic home. 

The key to this tip is ensuring that the shades of colors you pick all work together. Make use of both muted and loud tones, and keep them well-balanced. The result shouldn't be too overwhelming.  

 

 

  • Gray  

 

A neutral gray wall makes a great backdrop for powerfully designed houses. This shade is perfect for a minimalist modern home or a traditional house. Whatever architectural structure your house has, the color gray can add more character to it.  

Unlike the other bright color options, gray blends seamlessly into the background and add calmness. Gray can be combined with another shade to uplift the dullness of gray if you feel it's too boring for your home. For instance, you can go with a blue and gray combo, and you'll be surprised with the results.  

 

Conclusion  

It doesn't matter where you get your color inspiration for your home’s new look. In fact, it won't hurt to check out resources from your favorite celebrity homes on social media or home improvement magazines. Also, you can refer to the suggested colors above, and you might just pick the best shade for your home. Now that you're done with your exterior paint decide on your interior paint palette and make your home look brand new inside and out.

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How Gift Cards Help Businesses Grow


gift card

When it concerns gift cards, there is one for everyone. From convenience, buying flexibility, and choice availability, to dependable recipient approval, gift cards present a pleasant option for consumers.

How Gift Cards Benefit Enterprises

If you own a business, you have more reasons to love gift cards than your customers. They are a perfect way to build awareness and grow your sales. That's not all; adding gift cards to your product offerings keeps your customers engaged and coming back for more. In this digital economy, online sales continue to push the popularity of gift cards. Statistics show that gift card adoption is on an uptick and does not seem to be going anywhere.

The acceptance of digital gift cards and payments drives shopping frequency by 69% and increases average spending by 54%. In addition to that, over 80% of consumers communicated that digital payments improved their shopping experience.

Whether you own a large enterprise with several branches or just a small e-commerce store, gift card programs are accessible and affordable to put in place. Read on for more reasons your business needs a gift card program.

Enhanced Brand Awareness

Gift cards are one of the most affordable forms of advertising for any business. Everyone carrying around your store's card will constantly have you and your brand in mind. This method is much cheaper than a billboard when you look at it. Consumers keep cards with them for a long time, primarily if they use them extensively. Other advertising options, such as billboards, are expensive and only last for a short time. Digital gift cards also help build awareness on online platforms.

Increased Seasonal Sales

Most retailers realize a boom in sales during the holiday season. Holiday rushes are no longer a phenomenon synonymous with physical stores alone. Digital solutions allow e-commerce retailers to capture the holiday spirit, too.

From gym memberships, house maintenance, and car washes to lawn care, consumers can present their friends and family members with gift cards. When one is unsure what the recipient would love, open-ended gift cards allow them to choose for themselves. Gift cards drive sales because many people would rather give the recipient options.

Affordable Remuneration Method for Surveys

If you care about the longevity of your business, you are constantly seeking customer feedback on how to improve your products. Furthermore, when you are in the process of developing new offerings, surveys play an even more significant role in ensuring success. From your customer pool, a considerable portion would be comfortable with receiving gift cards for surveys.

Rewarding survey participants with your store's gift cards works as a double-edged sword. While they will cut into your profit, you can use them to advertise your business. Now, there are other options. If you think you need to motivate your consumers more, you can easily offer a survey for Amazon gift cards. Giving away cards to more popular stores may increase your survey audience size, resulting in better data.

Better Cash Flow

Gift cards will do a lot to simplify your accounting process. When you sell gift cards, it means you receive cash in hand to help you improve your e-commerce store. Can you imagine how useful this will be in managing seasonal peaks and lows? When your customers buy your gift cards during the holiday season, those sales will smooth out your cash flow for the rest of the year. 

More Customer Loyalty

Gift cards will help you connect with your customer base and build long-lasting relationships. As a business, you want your customers to keep coming back. Gift cards and loyalty programs are among the best ways to do that. 

In addition to loyalty, you also gain a simple way to track customer purchase history with gift cards. A robust system will help you tailor your marketing campaigns and products to suit your clients' preferences. 

Conclusion

The numerous benefits of gift cards range from seamless data collection to increased sales and boosted loyalty. Gone are the days when gift cards were for larger stores. With digital solutions, even small e-commerce sites harness the power of implementing gift card programs. If you were on the fence before reading this article, we're sure that's no longer the case.

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5 Things to Consider before Printing Your Photos


wall decor

Source: CANVASDISCOUNT.com

These days most of our photos will stay in digital form. But some pictures are just too beautiful to keep stored away on our phones and computers, and cry out to be printed. And when you’re printing your very best captures, you want to get it right. So follow our expert advice on printing photos, and you can be sure that your prints will be admired and remembered for decades to come. We’ve collected the five key things you need to consider before sending photos to print.

1.    Glossy or Matte?

Would you prefer a glamorous sheen or a classically restrained matte finish? It’s an important consideration, because it could determine the print format you end up choosing. Some prints are available in both formats – this usually applies to traditional prints on photo paper, for example. But many alternatives like canvas prints are usually sold in a matte version only. Note: you’ve always got the option of making your matte canvas glossy later by applying varnish or laminating it!

2.    Edge Design

If you plan to order a print with a substantial physical presence, it’s good to think in advance about the design of the print edges. This is especially important if you plan to display your print without a decor frame.

For some print formats, it’s impossible to choose customized edge design. For example, acrylic prints usually come with one design option only: transparent edges that let you see the image from every angle. But if you order canvas prints then (depending on provider) you might be able to experiment with the appearance of the edges. One option is to have your photo printed on every inch of the sheet of canvas, so that the borders of your image appear on the sides of the frame – though if you choose this option you should make sure any crucial image detail is nearer the center of the photo so that it’ll be printed on the front of the canvas.

3.    Color Reproduction

If you’ve ever printed a digital photo, you’ll know that colors tend to look different in print than they did on screen. This is because different color formats are used for hard copy prints and digital images. So it’s always worth checking whether your print will be brighter or paler than the online mock-up.

The material your photos are printed on can make a big difference too. Some materials make colors look more vibrant, while others add a dreamy pastel overtone to the print surface. Acrylic prints bring a shimmering depth effect to the image, while prints on metal can enhance the clarity of line, and canvas prints add a slight vintage haze.

4.    Print Texture

Different print formats come with different surface textures, which can have implications for the look as well as the feel of your print. Canvas prints are great examples here, because they’re modern cousins to classical canvas paintings – the canvas materials used in painting and printing might be somewhat different, but both have a distinctive textured surface that impacts the overall visual presentation of the image.

The canvas texture softens the print and gives it a certain retro look. But if you’re looking for a sleeker finish, your first choice should be metal or acrylic prints with their sleek, reflective appearance.

5.    Overall Style

There are so many new print formats these days that it’s tempting to dive straight in and start experimenting. But before you send dozens of photos to print, think carefully about their style and overall aesthetics and whether they’ll suit your living space. What’s the atmosphere – is it a leisure/entertaining space or more functional? Does the decor favor dark or light colors? Is the room layout minimalist or more elaborate? These questions will help you select the right print format.

Note that while some print styles – such as classic framed photos or borderless canvas prints – should suit almost any design scheme, others require a specific environment to truly pop. Acrylic prints and prints on metal, for example, won’t be a great fit for a Provence-style bedroom, but they’re perfect for bold contemporary spaces.

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6 Reasons to Use Custom Stickers for Your Business


custom sticker

Considering the number of businesses available today, finding the best marketing strategy to capture your target audience's hearts and minds can be challenging. This is because consumers have already seen most marketing items, including flyers and giveaways from other businesses.

To help your company stand out, a unique approach is crucial, and this is where customization can be useful. Custom business stickers are a versatile and cost-effective marketing solution and may be used for various purposes. Below are six reasons to use custom stickers for your business.

1.    They’re unique

There are many generic stickers in the market today, and including them in your marketing strategy will make you resemble every other related business. However, custom stickers are specifically designed with your business in mind, meaning it's meant to help you achieve your marketing goals. These stickers can be in any shape or size, and they don't have any design constraints.

This means you can get any sticker printed depending on your business and marketing goals, helping your business stand out. Consumers who see unique custom stickers will likely never forget them, fostering brand recognition and awareness.

2.    Increase brand awareness

Creating a solid business brand is crucial for any type of marketing. If your customers like your custom stickers, they can help spread the word about your brand. They'll proudly display your slogan, design, or logo wherever possible. They can stick them on their cars, laptops, and other places, increasing brand recognition. Using branded custom stickers on shopping bags can convert them into walking billboards. You can also add them to shipped products to raise awareness. Getting a clever design or logo printed with beautiful colors on shareable things like stickers can boost and solidify your business’s brand awareness.

3.    They’re flexible

When it comes to custom sticker designing, the options are limitless, meaning only your imagination can limit your design creativity. With stickers, you can create any sticker shape or design, ensuring a perfect decal. You can also get contour and artwork printed on your logos. This means you can achieve stickers with real characters for product labels, warning signs, name badges, simple decorations, or bumper stickers. Custom sticker applications are limitless, so that you can use them on anything, provided it helps you achieve your marketing needs.

4.    They’re a cost-effective way to promote your business

Custom stickers are a cost-effective way of promoting your business. You can order them in any quantity. Note that the price per sticker reduces with quantity increase, making them affordable for your marketing campaign. Using a sticker maker, you can create unique custom stickers for your marketing campaign

5.    Improve the overall look of your packaging

Custom stickers are an excellent way to improve the overall look of your packaging, helping you earn customer appreciation for the extra effort. This can also make the customers feel that you've dedicated enough effort and time to the product. Custom stickers can also enable you to add color to your packaging and try different sticker types in your design to boost your marketing efforts.

6.    Appreciate your customers

Creating personalized stickers with unique offers or special messages is a great way to show your customers that you value and appreciate them. This will make them feel connected to your brand.

Endnote

Custom stickers are a unique, cost-effective way to improve your marketing strategy. Invest in them to enjoy these benefits.

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3 Colours that Improve Concentration & Writing Productivity


3 colors

If only humans were highly organized intellectual creatures resilient to any adversaries and distractions. But, unfortunately (or luckily), we’re quite the opposite. Buzzing fly, bright smartphone screen, neighbor sounds – any little thing divert our attention elsewhere. Smart advice that helps focus on the important tasks usually includes meditation, time blocking, Pomodoro technique, etc. Surprisingly, we can use something omnipresent from our surroundings to our benefit. Colors. Not only do we tend to turn our eyes to the bright vivid colors, but also our brain is wired to react in a specific way to some colors. Why not use it to be more productive and concentrated on such intellectual tasks as reading or writing? Let’s explore what colors would work best for students.

  1. Green Color

Tree leaves, soft lawn grass, fields of wheat. Various shades of green come to mind when thinking about symbols of calm, peace, serenity, and open horizon. Even talking about all these amazing images in green can slow down heartbeat and breathing.

The green color is proven to help with anxiety and overstimulation. That is why walking in nature is recommended as a part of mindfulness practices and post-operation recoveries.  One can enjoy the amazing benefits of the green color palette both in real outdoors and inside. Yes, there are more ways to surround yourself with this soothing color than moving closer to a forest:

-   Choose complementary paint colors for your apartment or office. Combination of darker shades with lighter sage or brighter olive would work great as a concentration booster and interior design staple too.

-   Remove window covers where possible. Having a few minutes of relaxation brings results if you’re looking at plants outside.

-   Or you can create your own urban jungle inside if you’re ready to take care of home greenery.

-   Make a habit of walking at least for 5-10 minutes through the park or simply under the trees. This would ensure a daily dose of nature bliss you’d need to restore your reserves.

Green color around you helps with concentration and raises productivity. Some activities and professions require more of that. It is possible to suspect that the best dissertation service writers have an office in the park or forest. Most probably, though, they just know the tricks we’ve shared with you.

  1. Deep Blue

If a sea of green crops in a field has a competitor in terms of serenity, it is an actual sea or ocean of blue waters. Despite the fact, that big water is equally eye-catching and intimidating, many people would call blue color the most calming of all.

It is important to note, that the effects of colors strongly depend on individual characteristics and subjective perception. To check if the deep blue would work as a concentration booster, look for your associations with the color. If you imagine a stormy sea, this color palette would probably not fit into your personality choices.

Research has shown that the blue color is usually calming and helps focus on a task. At the same time, blue shades work best with creative activities.

  1. Yellow or Orange

The least expected color suggestion, but totally worthy of talking about. Red is commonly known as an aggressive color associated with danger and a need to run. But its closest relatives, orange and yellow, have a much more subtle effect.

Yellow is a mood-booster but mainly helps with focusing on the tasks at hand. Probably because of quite powerful presence in any volume. Imagine a room in neutral colors and a splash of yellow, a chair, or a sofa. Attention would immediately go there. One can use this trick for studying too. Just select a yellow highlighter for your class books and notes.

Orange is rather an energizer but also an attention-keeper, the same as yellow. It is bright, looks like taking more place than it does, and helps with creative activities. The strong presence of orange somewhat pushes for more bold ideas and examples in your writing.

The crucial fact about these two colors is that both are warm shades. It means good news for all willing to paint their apartment or a house in this bright palette. Yellow is usually associated with the sun and has mostly positive carefree connotations. And orange is more energetic, sometimes reminding us of fire.

Effects of colors are long known for their power to alter moods, boost cognitive processes, and manage attention. It is a useful tool to consider if you’re looking for ways to improve your concentration and raise productivity as a student, business owner, or employee. Personal preferences and taste would prevail in favoring some color schemes over others. But still, there are colors close to universal acceptance as effective mood-managing tools. Choose your or an intriguing combination to ensure higher productivity.

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Exploring Colors with Kids Academy


There are few activities as simple and relaxing as coloring. Kids and adults alike can feel their stress melt away as they sit down with a picture or design, filling in spaces with their own choice of colors and settling into a pattern of repetitive strokes. In our digital age, children especially benefit from time spent physically grasping a crayon, marker or colored pencil, developing their hand-eye coordination and fine motor skills as they learn to concentrate on a task and explore various shapes and colors. Coloring can also help children engage with learning materials in a calm, deliberate way that helps them remember concepts and develop greater curiosity and creativity.

With this in mind, Kids Academy has created a wide range of free, printable coloring pages for preschoolers, available on its website. Whether kids are coloring purely for entertainment or looking for ways to reinforce learning, there is something for everyone.

Children can choose from coloring sheets that feature fun shapes and characters, friendly animals, scenes from well-known nursery rhymes, or even holiday-themed pictures. Designed to capture the imagination, these pictures encourage conversation and creativity. Ranging in difficulty level, these pages give children of all ages a chance to experiment with color and practice their hand-eye coordination.

kids academy

coloring pages

Kids Academy also offers many different educational coloring worksheets that help kids review important concepts and learn about the world around them—all while gaining the benefits of coloring! The website makes it easy to find coloring sheets that go in depth with specific letters and sounds, review the alphabet, highlight relevant words and ideas, help with number recognition and sequencing, explore STEM concepts or even celebrate historical events. These convenient and visually appealing coloring sheets will keep kids engaged as they reinforce and extend their learning.

words coloring

educational platform

An educational platform for kids ages 2-10, Kids Academy is devoted to helping children learn and grow, right from their earliest experiences. In addition to its free coloring sheets, the Kids Academy website offers fun and educational videos, interactive worksheets, games, lessons, and a blog for parents with insights into children’s learning and development. Created in cooperation with experienced early education professionals, Kids Academy provides resources in all major curriculum subjects: math, ELA, science, reading, social studies and more. Children have opportunities to learn at their own pace, receiving immediate feedback and reinforcement through a variety of truly interactive and engaging materials.

The learning continues with Kids Academy’s collection of educational apps for iOS and Android, accessible anytime and anywhere. The company’s Talented and Gifted learning app is an especially popular option that captivates preschoolers and prepares kids for school success.

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How to Pick the Right Sofa Color


colorful sofa

A sofa is a pleasant and adaptable piece of furnishings that is an incredible asset to a living area, often utilized for relaxation or leisure. Although there are many factors to consider when choosing a sofa, such as material and style, colour is also significant.

 

Colour has an impact on how comfortable the sofa is to clean as well as how comfy it makes your living room. Choosing the appropriate sofa colour is crucial because it is the focal point of your living room.

 

But, before you become frustrated, keep in mind that you don't need to be an expert interior designer to match your sofa to the rest of your space. We'll cover all you need to know about choosing the proper shade for your sofa and designing the ideal living room in this piece.

 

House theme

The most crucial key consideration when picking a sofa colour is the entire motif of your house. How would you describe the atmosphere in your home? Which design motif would you choose for your household?

If your home is decorated in an eclectic style with splashes of colour here and there, your sofa should match. An orange or crimson sofa, for instance, would readily merge with a colourful décor that includes vibrant drapes, mats, cushions, and wall panels.

 

Material

Material has a significant role in the sofa experience. It not only enhances the overall appearance of the sofa, but it also allows you to select the colour.

If you would like a leather sofa in your family room, for example, check for colour selections that look great on leather and fit your design. The proper colour for your sofa will be determined by the material you select; Sofa Italia leather sofas are an excellent choice.

 

Room dimensions

Although it may not appear so, the size and location of your living area might have an impact on the colour palettes you choose. Most family rooms are huge, open areas that may accommodate various activities.

 

If yours isn't, though, you'll want to avoid dark or rich hues since they might make your sofa appear larger and more imposing. Light colours work well in dark spaces or have a lot of windows.

 

Because certain sitting rooms are located in less appealing areas of the house, such as the basement, a light-coloured sofa will make the space appear less dim and confined. Light colours will fade less in a setting with a lot of windows.

 

Avoid trends at all costs

Couches are an asset that should be treasured and kept for at least 7-15 years due to their ordinarily hefty price. As a result, we recommend avoiding trendy statement accessories. You could wind up with a pricey blunder if the trend passes.

 

As you can pay respect to trends that appeal to you, we recommend focusing your efforts on smaller pieces such as decorative pillows that will be less expensive to replace as the trend fades.

 

Keeping Stains at Bay

If you have minor children, the colour of a living room area sofa may be influenced by this. Your kids will most probably like to play in the living area, and you and your family may dine there as well. If this is the case, then tracked-back is the way to go.

 

Spills and mishaps are nearly inevitable when your sofa is covered in dirt, so you'll want to make washing those incidents and keeping your sofa looking nice as simple as possible. Browns, grays, and dark colours will easily disguise dirt and stains, prolonging the fresh and clean appearance of your sofa.

 

Choose if you want a bold or subtle piece of furniture

If you're unsure where to begin when selecting the appropriate colour for your sofa, consider whether you want a statement piece or something more subtle. This will allow you to limit your alternatives swiftly. Bright colours will make your sofa pop, while neutrals will keep it understated.

 

Your unique preferences will determine the best solution. Relaxing on a vibrant sofa each day, for example, could bring you a lot of satisfaction.

 

However, if you prefer a more sleek and simple look, don't feel compelled to abandon it to find a unique sofa. If you like a more subdued colour scheme, you can always dress up a piece of more impartial furniture with pillows and rugs.

 

 

Final Verdict: Where to Buy New Couches

You have so many alternatives to selecting a new John Lewis sofa that it might make your mind spin. Their couches are designed with stylish modern aesthetics in mind and can be adjusted to fit any size area.

 

They also have resources to address all of your furniture-related inquiries, such as the appropriate fabric for sofa upholstery. Get that sofa that you so desire today!

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Picking yourself a modern Christmas Palette


Christmas time. The most wonderful time of the year and the perfect time to make a great graphic design for the holiday season full of love and cheer.

One of the first steps to a great design is deciding on your color palette. Your Christmas color palette need not be the traditional red and green that can be a bit of a loud combination. When you want a modern blend of colors that can perfectly represent the Christmas spirit, you want colors that will look clean and sleek while still embodying the warmth and joy of the holidays.

Modern Christmas palettes aren’t loud a portray more of the softness of the season. After all, you have a warm fire in the living room, not light up fireworks for Christmas.

The traditional red and green make the cut, but to update those colors for your palette, go for the tints. Tints of red and green dominate your palette, usually with one dark shade to add some boldness. To tie it all together, add one neutral color like slightly off-white, a warmer tan, or a cooler grey. It all depends on what direction you want to go.

You can choose to do one dark shade and one tint each for red and green, then one neutral color to complete your palette.

Christmas time also usually means the warmth of the fire or warm home-cooked meals cooked together in the kitchen. To add some warmth and a little something different to your palette, you can go for the colors you usually see crackling in your fireplace. A happy orange or a warm pastel yellow can add a nice twinkle or magical streak to your palette. Modern palettes can also mean a little more minimal, like using several tints or shades of one color, then adding white and one color on the opposite side of the spectrum.

In this one, we use different colors from the green family, add white, and then pick from the opposite side of the color wheel and go red.

Armed with a modern Christmas palette, you can surely make a graphic design that showcases the things you love about Christmas- warmth and happiness surrounded by family, friends, and loved ones.

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How Colors (Do Not) Influence Our Mental Health and Behaviour


Colors

Color is an eye's perception feature of different light waves. By capturing this or that energy influence, the eye transmits information to the brain, where a certain brain center is excited, which is responsible for different emotions, for different mental states.

The famous Swiss psychotherapist Max Luscher developed the so-called Luscher Color Test in the middle of the 20th century. The subject needs to arrange eight colors in descending order, demonstrating what he likes more and what less. This test allows you to determine the state of a person at the moment, shows what is happening in his soul, what he gravitates towards, what he is afraid of, what problems he has at the moment.

The sense of color is not available to all animals on Earth. Birds and primates have a full multi-colored vision, the rest distinguish only some shades. The multi-spectral vision developed in the process of evolution allowed a person to receive a huge amount of information about the world around him. The visual cortex is capable of recognizing thousands of colors and shades. There are three colors, the so-called primary colors, to which the eye reacts immediately: red, green, and blue. Although not all people are able to distinguish colors, according to statistics, 8% of men do not have the ability to perceive colors, 0.5% of women have color blindness.

Our perception of colors is influenced by various external conditions: sunlight or electric, natural fire. The eye adapts to the light source in different ways. In some people, idiosyncrasy occurs - this is a genetically determined reaction in response to a certain nonspecific stimulus. For example, a person cannot perceive some products or colors for unknown reasons. Some people cannot eat orange fruits and vegetables. Napoleon Bonaparte never rode white horses. But in general, dislike for certain colors is a rather serious thing. If the color at home does not suit a person, this can cause internal discomfort, up to the development of serious diseases: irritability, depression, insomnia, anxiety disorders.

Sometimes colors are used in treating depression, anxiety, or while quitting alcohol. In those cases, colors can indeed be a nice addition but will never be enough. So better have a consultation with a therapist if you have mental health issues or find information on quitting drinking on AddictionResource.

How exactly colors affect the psyche

The color therapy method has been known since ancient times. For example, it is scientifically proven that color can regulate the desire to eat. If you want to eat less or stop drinking alcohol, hang in the kitchen as many pictures in which there are blue and purple colors or screw in a blue light bulb, lay a black tablecloth on the table. All of these colors help reduce appetite.

Do you want to stimulate your working condition? You need purple and red. Those who are persecuted by depression or quit drinking are advised to wear yellowish glasses.

In medicine, colors are used for treatment to affect the psychophysiological state of a person. Red can have a positive effect on a person due to its stimulating properties, but with prolonged exposure, it gives a negative effect. Sometimes it even raises the temperature. Yellow is encouraging. The color of cheerfulness, warmth, sun, therefore it is often used in advertising. Orange adjusts to communication, easy rapprochement. Gray evokes a sense of neatness, restraint. Purple can cause anxiety, while for someone, on the contrary, it increases efficiency. Blue relieves tension, soothes, and can reduce the heart rate. Black helps people better concentrate, avoid many mistakes, and focuse attention. Green and white are neutral colors that do not have a strong effect on the human psyche. Although green is calming, it is believed to normalize high blood pressure.

However, you should perceive these examples rather conditionally since the influence of colors also depends on temperament, on the properties of a person's character. For example, there are people who absolutely do not need to surround themselves with the colors of the red group but should replace them with shades of the cold group. For secretive people, shy ones, it will be useful to support themselves with a group of orange, yellow tones. It is better for older people and children to maintain bright and light shades in the space where they live. Children need a bright color without fail, as it stimulates their mental, intellectual development.

Biology or evolution?

Our color preferences are based on internal biological mechanisms, largely due to evolution. The researchers hypothesized that color associations could have been formed in the early stages of human history, when a person associated blue with night and, accordingly, with passivity and bright yellow with the sun and activity.

But why do we still face the stereotype that men prefer blue and women like pink? The researchers argue that this difference follows from evolutionary changes in the minds of people during the hunting and gathering era.

In those days, women needed to see red and yellow fruits among green foliage to find food. In the future, this factor influenced the formation of color preferences in the next generations of women.

The ability to perceive color, and in particular the ability to discriminate the wavelength of red, may have been of greater adaptive value to gatherers (i.e., women) than to guardians of stocks (i.e., men), leading to the formation of modern visual tastes and preferences.

Sometimes it doesn't work

You could have heard that pink is associated with happiness and compassion, some people could call it feminine. Many psychologists experimented with pink, trying to find a practical use for it, and finally, the so-called Cool Down Pink appeared. This eye-pleasing shade of pink, developed by Daniela Shpet, was used in several prisons in Switzerland for repainting the prisoners' cells. They tried to apply color therapy not only in the Peshvis prison (canton of Zurich). In the canton of Graubünden, the Realta prison tried to ennoble the inner world of prisoners in the same way, but two years later they repainted all the premises in a neutral gray-white color, according to Tribune de Geneve.

Thomas Knoll, former Enforcement Officer in Peshvis and now Director of the Swiss Correctional Staff Training Center, said in a radio interview: "We saw almost no effect from the pink cell. If the influence can be noticed, then it is extremely weak and does not justify the effort." He mentioned one cell because there is indeed only one pink cell in Peshvis. And there were several dozen aggressive prisoners, whose behavior was watched by the guards for a year and a half. The experiment was conducted as follows: thirty people were placed at different times in the pink cell, the other thirty remained in standard "apartments." The behavior of the participants in the experiment was compared on the first and third day of the experiment, but the observation protocols showed almost no difference.

Testing is done in other prisons as well. The pioneer of repainting in pink was The Pfäffikon prison (canton of Zurich) - back in 2006. A prison in Ham commune in the canton of Zug has recently set up a pink cell. There are about twenty such rooms in the German-speaking cantons and only half a dozen in Romanian Switzerland.

Psychologist Isabel Müller also uses colors in her work but believes that simply repainting the walls is not enough; it is also necessary to carry out individual work with prisoners using color pictures.

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7 New & Modern Color Trends 2021


color trends

Since color is the key to making your design relevant and appealing to the audience, staying up to date on the modern color trends is way more important than you think. The color trends for 2021 are amping to be a drastic response to a lot of trends that were slated to define the previous year. 

 

The colors trending this year are more calming and soothing. Instead of neon and crazy contrasts, the modern trend is softer and feels like that they are picked for humans and not for computers. 

 

Are you new to the design arena and are not sure about what color trend to follow? Keep reading to find out the modern color trends to get a headstart on your project. 

 

 

  • Gradient colors

 

Long gone are the days when designers hesitated to use multi-color schemes in their designs. The mindset has changed now and using color palettes with vivid color schemes is highly encouraged. 

 

The gradient colors now stand for something meaningful than just choosing random colors that don’t make any sense. These colors have now become a popular choice among designers, especially when it comes to icon designs. Lots of famous brands are now choosing this color scheme such as Instagram, Mozilla Firefox, and many more. 

However, keep in mind that the gradient color scheme goes well with website designs and app interfaces only. You cannot adopt this color trend for products since it will look over the top. 

 

  • Pastel colors

 

Pastel colors are the new trend since several big brands such as Dropbox and Bootstrap have adopted this and are being appreciated. The reason pastel color is growing in popularity is none other than the calming effect it has.

 

The basic colors still exist but are presented in washed-out or dusted shades which make them appealing to the naked eye. 

 

The serenity of pastels is indescribable and these are becoming the colors associated with self-care. Moreover, soft pastel hues look great when they are mixed. The most popular options to go for are millennial pink, baby blue, lavender, light peach, creamy mint, azure, and whimsey yellow. These pastel tones are splashed everywhere and generally found in various designer collections. 

 

 

  • Duotone colors

 

The duotone color trend is not new and has been around us for many decades. However, it has recently gained hype and is gaining popularity in poster designs. Earlier it was used for music and DJ posters but now this trend has paved its way to posters and brand flyers as well. 

 

Duotone colors usually blend simplicity with boldness and thus look more pleasing to the eyes. These tones are used to create the rich tonal reproduction of black-and-white photography. Despite its limited color scheme, it can have hundreds of incarnations ranging from eclectic and understated. 

 

This trend has seen a resurgence in popularity in many ways that have more to do with aesthetic boldness and less to do with cost-cutting measures. 

 

 

  • Retro neon colors

 

Amidst the soothing and relaxing colors, the retro hues are all set to make a strong comeback. The glowing neon colors with a mix of gradients look fantabulously appealing and have been gaining momentum in the logo designs. 

 

Unlike pastel colors and duotone, the retro neon color trend has an audience of its own since it doesn’t sync with all brandings and logo designs. This color palette goes well with technology and gaming and delivers more futuristic designs. 

 

  1. Faded vintage colors

Many designers prefer using effects that remind them of the vintage period, such as classic images, faded and washed-up colors, etc. These vintage-themed color designs are gaining massive fame these days, especially for label designs. 

 

From clothing labels to coffee packaging, these are everywhere and look stunning and attractive. The major reason behind their popularity is that they look spectacular when used on paper bags and cardboard. 

 

This theme is influenced by other media forms of old times such as TV and magazines of that pre-internet era. These are the combination of artistic typography, classic shapes, and the faded colors that were popular in the 60s, 70s, and 80s. 

 

 

  • Dark colors

 

Have you seen a dark mode update on your smartphones and Windows? To keep up with this interface, every app is turning to the dark mode practice. However, designers are way too creative with this trend and have taken it to another level by adding a color pop. 

 

Since a variety of dark colors are available in the palette, it doesn’t always have to be black and white. While soft pastel colors give a calming effect, these dark colors make your website bold and eye-catching. 

 

Moreover, this scheme is employed for those apps that are designed for heavy night-time use to avoid eye strain. 

 

 

  • Monochrome plus one

 

Monochrome palettes are not a new trend and we have come across the same a lot in the last year but here is a twist. In 2020, monochrome designs relied on using tons of shades of the same color to create a visual intrigue; however, in 2021, designers prefer to drop a single contrast color into grayscale designs to produce the same effect. 

 

The addition of one contrasting color can take the overall design to the world of colors without making it too colorful. Monochrome plus one is a modern color trend to keep things subtle while being excessive at the same time. 

 

Conclusion

Think harmony, no dissonance - that is the 2021 color trend in the nutshell. Whether you are redesigning the current look of your website or launching the new one, use the above-mentioned color trends to give your brand a modern touch. If you are looking to start a new design project and wondering about the color palette and templates? Opt for the InVideo App and unlock the list of readymade templates that use each color trend.

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