Whether you have an existing company or are planning to start your own business, branding strategies are key to surviving a competitive market. Market conditions are constantly fluctuating as every industry continues to get more saturated with more competition. With that growth comes the challenge to make sure your brand and your company stand out and are capable of countering your rivals.
Branding initially seems like a simple idea, but it is anything but simple. Branding requires a bit of thought and intention, and more often than not, it can deliver high rewards. Branding is how you create a positive audience perception that establishes trust between you and your customer base. This trust is what keeps people coming back to your brand and that is what you, if not all, businesses desire.
Below, we have compiled a list of branding ideas that can keep your brand name ahead of the game.
When you are branding for your company or for a product, you are essentially trying to tell your company’s story, goals, and mission in little to no words and in a very concise and eye-catching design. You do not want people to feel unengaged or take your company as unprofessional because of a dull logo design.
Revisit your logo design to see if it is influential and effective at drawing positive attention. How does your logo look on packaging, on merchandise, and on letterheads? Does it look effective on a big billboard? What about on a laptop screen or a small cellphone screen? Could it still be clear if you put it on a moving vehicle? If not, your logo may need a bit of a refresher. Pinterest is a good place to find ways and inspiration on how to spruce up your logo. Play with your design. Maybe your logo is too busy and needs paring back. There is nothing wrong with making good use of white space in your designs. Perhaps, it needs a new color palette. For example, Colourlovers is a great place to find trendy color palettes that fit your brand personality but also draw the consumer’s eye.
As the market is always evolving, your logo should tweak and change with it. Whatever you do, your logo should represent the spirit of your brand so strongly that people know immediately who you are at the sight of your logo.
Once you have a logo that is fresh and unique, make sure to use a variety of ways for people to see and interact with it. If you are selling a product, your packaging should be something appealing and memorable. The first thing consumers are drawn to is the packaging and ensuring it matches the tone and personality of your product and company is important in keeping their trust.
Get your brand logo printed on business cards, brochures and postcards. First, it is a strong traditional move of professionalism to have business cards and brochures. Also, sometimes the best way to get your brand out there is by putting it right in people’s hands. Having something substantial to hold does bear quite a bit of meaning to people. Websites like MOO and Primoprint are online printing services that can help you get your logo out there.
Another great way to get your logo out there is to put your logo on the things you work with every day. Get your logo printed on your office supplies. Seeing your logo on letterheads, coffee mugs, mousepads, pens and pencils, notebooks and more show people that you are in support of your own brand. People are able to trust you when they see how much you back your own name. You should try to be your brand as often as you can because it instills a sense of confidence in yourself and in your brand. Sites like Artik and Avery can make custom office supplies and personalize your letterheads, among other things.
It goes without saying that people really enjoy getting custom swag. As such, promotional products are another great way to spread your brand. T-shirts, keychains, magnets, glasses, water bottles are among some of the things you can get your logo on.
An interesting option is lapel pins. Vivipins is a great website where you can order customized lapel pins. Get your logo on these high-quality lapel pins and watch them end up on teenagers backpacks and bags as extra decor. You can also give them to your employees and co-workers as a sign of gratitude as well.
Custom swag is an effective way to create a network of people who help create interest in your brand. The people who were your logo will likely share it with other people. Thus, your consumer pool grows. Look at websites like Vistaprint and Artik to create custom swag for your business.
Make your website or brand standout by making a URL that features the name of your brand in the web address. It helps for marketing and search engine optimization so your website or brand name is likely to come up first when searched online rather than getting lost or overlooked.
In fairytales, fables and parables, archetypes are the character types that we see so often that they become easily recognizable to us. Who knew the same concept would apply in marketing?
Now you do not necessarily need to blast this to all of your customers, but even on the marketing playing field, everyone fulfills a type of role. Identifying what role you play in the greater branding narrative, ensures that you create a compelling personality for your brand that users can identify no matter what.
Social media’s importance to how people relate and connect with each other continues to grow each day. In the context of marketing, the very same still applies. You must understand which social media platform is important to your brand. Facebook, Instagram, Twitter and other sites all have different target audiences. Make sure you are connecting with the right audience for your brand.
Instagram is one of the ways brands connect with the younger generations. It can curate the best and most stunning images of your brand more than a paragraph of words can and create a spark of interest in an instant. Images give off moods and suggest a number of things to your audience. As such, you might consider investing in a social media manager or a photographer to capture the best images of your brand. Also, watermark your Instagram pictures with your logo. It will help people associate your high-quality images with your brand name.
If having multiple social media accounts is not doing enough for your brand, brand influencers are a good way to go. Brand influencers are social media stars who are connected to your industry. Research who your customers are following. Find the top names on social media, especially those who line up with your mission. An influencer can not only bring more exposure with their large following, but they can also help create a sense of personalization for your brand because if a person’s favorite social media star is using your brand then they gain a sense of trust in you.
Custom hashtags are also a great way to grow your social media footprint. Creating a unique hashtag that embraces your company’s mission is a great way to share your brand in an online language that everyone understands and knows how to share.
Blogging is a great way to better engage with an audience about your brand. Blogs usually have a very casual and personal tone, giving them a sense of individuality and personalization that maybe ads or professional articles lack. People flock to blogs because its seems like real people talking to real people. Starting a blog about your brand too will show your audience that you are a professional about your field, and it can unite text and visuals in a great engaging way.
People have short attention spans so people are more likely to engage more with video content than to read a long post. The world of YouTube has quickly brought video culture to a high where being a youtuber is now a viable career. Not to mention how much of our entertainment consumption is done through videos. Videos on Facebook, Instagram and YouTube, it seems like the internet is just a constant loop of videos. Just think about how quickly and easily people are likely to send funny videos over their phones or share it. Now think of how well your brand might do if its brand video was handed the same exposure.
Visual media is an immediate form of connection that people can understand and translate faster than reading. Beautiful graphics, illustrations, and vibrant colors present your brand in an engaging way that is easy to access, understand and share.
One great way to stay on track with trends is to ask your customers questions. Issue surveys and get feedback. This shows that you value what your consumers think, and it keeps you updated on what they want to see from you next.
On that note, stay on top of what is trendy in the world. Content Gems is a website where you can research different topics and find relevant content based on your particular field of interest of your company. Similarly, Buzzsumo is also a place to discover what people are “buzzing” about online. You can also conduct research on this website to find what people are currently sharing or talking about. It is also a great place to see where your brand falls among trending topics. In another way GoogleAdWords allow you to see relative search keywords that can help you create ads or content that target particular niche markets.
As much as your branding efforts has everything to do with your audience, your branding efforts start from within your company. Just as you want to build a trust with your audience, build a trust with your coworkers and employees. They are your first line of action when it comes to branding, and you want to ensure that they are all on the same page as you, ready to not only support your brand but also share their positive experiences with other people. Again, it looks good when real people who work for a company or brand really get behind it.
People, consumers especially, like to feel valued and wanted. People can tell when they are being sent the same mass correspondence or when they are not being treated as an individual. Give any email correspondences a sense of individuality by signing off them with your name and your logo. People want to feel like they are talking to real people. Whenever it is possible, be personal, warm and friendly with your customers. Allow the opportunity for your customers to want to connect with you and trust you as a friend.
These are some unique and effective ways to show off your brand to the world. The methods mentioned above strive to not only empower your logo in a competitive market, but they also bring you closer to a strong, trusting audience. Earning and keeping your audience’s trust takes some time so be patient with yourself. It is important to pick the methods that fit best with what you are offering the world. There is no one right way to do it. However, you should always remember that you have plenty of options that work for whatever stage your brand might be at.
Present day, choosing the most powerful web tools is an art in itself. There are so many options that look very similar and are extremely hard to differentiate without spending money and time to test them. The best web design tools out there help you work smarter rather than harder and achieve the desired result within a shorter period of time. We bet that you’re after such tools. However, you probably don’t feel like trying and testing all the solutions available on the web to determine the best ones among them. That’s why we bring you a collection of 39 powerful tools to use in 2019 to sizably rev up your workflow.
We covered the most popular fields for you: website and logo builders, website themes and much more.
Creating a website in 2019 is simpler than ever. There are many ways to do it but today we will discuss the best way. WIX is a brilliant website builder packed with over 500 beautifully designed website templates that can be used by anyone. WIX is being already used by over 140 million users from 190 countries, every minute a professional and stunning website being published on their platform or on private domains.
WIX is packed with tons of features and options. You will find a friendly interface that will guide you every moment, a professional logo maker, a drag-and-drop builder that will help you fully customize everything you need, over 200 Apps designed to help you grow your business online and over 500 designer made templates to get you started.
Whether you’re a designer, developer, marketer or digital agency, you’ll get all the resources you need: tutorials, training programs, webinars, professional forum, the Wix Experts Blog and more.
Build the exact website your client needs with advanced design features and professional business solutions. With Wix, your clients can manage their entire brand or business online.
Everything matters in business and many things can and will have a huge impact on converting and growing your company numbers. Your website design, your logo but also your invoices and contracts. These are your business card. Improve your company image in seconds with the right tools. With eversign you can sign electronically contracts, NDA’s and many other document types. If you are a freelancer, you can easily get out of the crowd by using this modern and secure solution.
In a few steps, your new document will be signed electronically by all parties. The built-in document editor gives you all the tools you need to edit, send and sign documents in seconds. Use the powerful features to make your life easy. Set up templates for your most frequently used contracts or forms, share them with your team and reduce drafting time. Configured to allow for simultaneous work, eversign will increase your document-related workflow immediately.
Go paperless and register for free with eversign.
If you’re looking for an entire collection of design tools that anyone can use, you’ve come to the right place. The Tailor Brands branding suite starts with a logo maker, which comes with preset color palettes that make any logo look good. What’s cool about Tailor is that they provide a quick solution for people who want a unique, professional-looking logo, but they give you full control over your logo design if you want to make your own changes.
However, Tailor’s pièce de résistance is their new and improved Master Design Tool, which comes with a studio full of top-notch, editable designs, and an intuitive editor that you can use to design anything from social cover banners to email headers. Whether you need branding materials or just want to design a nice holiday greeting, this platform has you covered across the board.
Don't let your WordPress theme limit your creativity. Instead, choose Total. The Total drag & drop WordPress theme includes intuitive, built-in options to create your dream website. Use the drag and drop page builder to create custom layouts (bonus: you can even create custom header & footer layouts!). Then take advantage of hundreds of live Customizer settings for fonts, colors, backgrounds, archive pages, and more to finish your design. Total also comes with portfolio, staff, and testimonials posts types as well as compatibility for popular plugins including WooCommerce, bbPress, the Events Calendar, and WPML.
Creating highly converting land pages is super simple with Landingi. This is the most complex, all-in-one and easy to use the solution on the market that you can use for building unlimited pages, without having any programming skills or previous experience.
Create great landing pages with Landingi.
Darwin Pricing is like the swiss knife in the dynamic pricing software development field. They are an expert, a key partner that you need for increasing your sales volume, revenue, and the net profit. Darwin helped Otto Group which is a huge corporation with over $13 bn annual turnovers to do that and they will help you for the same.
Drop them an email.
Codester is a huge marketplace where designers and developers will find thousands of awesome scripts, codes, app templates, themes, plugin, graphics and even more. Always check the Flash sale section where hugely discounted items are being sold.
Are you preparing to launch a new product, company or you want to buy a new website domain and you are out of ideas regarding the name? Using Name QL you will get solutions in seconds. You simply write down the base name that you like and the software will offer you lots of variations to pick from.
Bad links (broken or malicious) are extremely bad for your company. Most of the visitors that are finding such links are never coming back to that websites. Their trust is quickly lowering, and they get angry for losing time.
Manually searching for these links can be extremely complicated or even impossible for large website which are having thousands of links or even more.
Use Dr. Link Checker to automate the scanning for you and repair the links in minutes.
Rank Math SEO is the most powerful WordPress plugin that will take care of your SEO. It is packed with
lots of great stuff while keeping the interface simple. It loads super-fast, it is easy to configure and use, and it has everything you need for on-page SEO .
Generate more traffic with this effective, yet very simple solution.
A good-looking poll, quiz and survey will be completed and shared. How to achieve that? It’s super simple. Use the online quiz maker by Opinion Stage and you can design you own without having any coding skills or previous experience.
Join over 10,000 happy users and create gorgeous, fully customized quizzes.
WP Hacks is a highly respected WordPress resource website which is packed with lots of great stuff. You will find detailed tutorials, themes, plugins and deals, everything being handpicked. Check it.
Meridian Themes is a powerful WordPress theme developer which is quickly becoming a top solution for many of us. In their portfolio you will find pixel-perfect themes that load very fast and are easy to fully customize for your needs.
WP Review Pro is the best review plugin for WordPress, being loaded with 14 types of rich snippets, with multi types of designs, Facebook and Yelp reviews and many more.
Build a great WordPress review website in minutes with the best solution on the market.
Grace is a powerful HTML template that is featuring a high impact full-screen homepage header and a full-screen image slider for your projects. The theme is lightning fast, SEO friendly and it is loaded with lots of features and options that will make your website stand out of the crowd.
Looking to build a high converting landing page for your website? Landing is a free Bootstrap 4 website template that you can use for any type of landing pages you need. This one-page theme is having a pixel-perfect designs and it features a smooth scroll, slick slider, slant sections, table pricing and a lot more awesome stuff.
Presenting your website design or mobile app correctly will help you as much as creating high-quality stuff, improving your ROI. Now you can present your iOS app in a professional and easy way using this excellent iPhone X PSD mockup.
NextGen Gallery is used by over 1 million happy users, being the most complex, all-in-one and preferred solution to display stunning galleries or sell images. Make it even more powerful by getting the PRO extensions.
Use NextGen in your projects and make your website stand out of the crowd.
Photocrati is building the best photography themes on the market, working closely with photographers to solve all the issues that general themes are having for this niche. These themes are pixel-perfect, SEO friendly, are super simple to customize and load extremely fast, which is very important when displaying stunning galleries with lots of images
For $99 you will get the theme plus the NextGen gallery plugin.
TeslaThemes is among the few premium WordPress developers which is focused on building the best themes that man can possibly create. All their templates look great, are fully responsive, SEO friendly, and are loaded with tons of features and options.
With over 6,000 customers worldwide, ShowThemes is building the best WordPress event themes on the market. The secret behind these awesome themes that solve all the issues that general themes have in this niche, is that they have worked closely with event professionals, knowing perfectly what and where to fine tune.
Getting your website up and running has never been easier. Create your unique website today with uKit. It’s an all-in-one solution where you can browse the library of designer-made templates to choose the one that suits your needs, set up SEO, add social media accounts, and go online in a matter of minutes! Don’t wait, start your exciting web adventure!
uLanding is an easy-to-use, yet powerful landing page builder that has everything you need to create your professional digital identity and get online in a matter of minutes. Select one of stunningly-looking designs and customize it by adding texts and images. Custom color schemes, font combinations, and parallax effects will allow taking your landing page design to a completely new level. Fast, easy, and hassle-free.
Want your site content to go viral? uSocial offers a set of effective tools to achieve that — modern and beautiful like and share buttons. In addition to like and share buttons, you can take advantage of the Social Locker (hides your web page content behind social buttons until a visitor performs a required action) and Get More Visitors tools (an inviting pop-up window).
Logaster is the way to go if you are looking for a brilliant logo design and you want to keep spending at its minimum. Write the logo name and in less than a minute, the logo generator will show you lots of designs to choose from. Pay only if you find the design you like.
Content Snare will help you get content from your client without the hassle. Create "requests" with all the pieces of information you need from the client. Use the built-in templates or create your own. 2. Send Specify a due date and a follow up schedule. Let Content Snare do all the client chasing instead of wasting your precious time. 3. Approve Content Snare will notify you when something is ready for approval. Lock it in, or request changes before checking it off.
The company is also dedicated to helping digital agencies grow through the accompanying podcast, Agency Highway.
It's as simple as it sounds, start using it. Start a free trial.
Work Examiner is a popular internet monitoring software that you can use to improve productivity, to prevent data theft and for many other scopes. It is loaded with tons of features and options that you should check on their website to have a better understanding.
Start a 30-day free trial.
MailMunch is a popular landing page builder that you can use to build unlimited landing and squeeze pages, without having any programming skills or previous experience.
Create high-converting landing pages within minutes using the drag-and-drop landing page builder.
InvoiceBerry is a dedicated invoicing platform that works excellent for small and medium businesses. Creating and sending fully customized invoices takes less than 60 seconds and the platform can be used also for tracking expenses, managing customers and much more.
Sign-up for a free trial, no credit card required.
Bonsai Contracts is a dedicated solution for freelancers, where they can create, fully customize, sign and store contracts and invoices. It’s the most professional such solution in this niche, solving all the normal issues that general software suits have.
SuperbWebsiteBuilders.com is the number one destination for users, who are searching for simple yet powerful web building tools. The website contains dozens of reviews, which provide truthful information about hosting providers, website builders, their overview, merits and demerits as well as niche specialization. Users, who have doubts regarding the best service to work with, may use the ratings compiled based on the reviews.
Xfive has a team of developers who care, and they can be hired as an extension of your team or separately for bringing to life your projects. They have over 10 years’ experience in web and mobile development, being a top choice for all types of customers, from small companies to large corporations.
Discuss your project with Xfive.
actiTIME is an online project time tracking software that allows users to track time, register leaves and add comments in a weekly timesheet. It works excellently for all kind of companies, from the small ones to Fortune 500 huge corporations.
Start a free 30-day trial.
One of the best ways to take your business up to the next level is to integrate online calculators and forms to your site. How can that be done? Easy. That’s what uCalc was created for! Allow your customers to calculate your services costs. They can also make online payments via the PayPal payment processor. Don’t wait, try it today — it’s free.
You found an awesome font, but you don’t know how to identify it? What Font Is represents the best font identifier on the market, being super simply to use and free. You upload the picture with the font or you write down the URL, and the rest is being made by the software. This web tool is loaded with over 450k fonts (premium and free) and a powerful font AI that will show you the font you are looking for plus over 60 similar fonts.
Wokiee is more than a gorgeous multipurpose shopify themes, it’s a powerful design tool that is packed with lots of designs and layouts, tons of features and options and a friendly interface that will help you build a store that stands out of the crowd.
With Pixpa anybody can create an online portfolio, without having any coding skills or previous experience. It is having a powerful drag-and-drop builder, lots of gorgeous templates, a friendly interface and tons of features and options that will make your portfolio stand out of the crowd.
You need urgently a logo design, or you have a tight budget? Instant Logo Design is the best solution for you. You simply write down the logo name, you decide if you want a slogan or a symbol and then you are good to go, choosing the design you like.
Everyone wants to get a strong online-community around his or her services. How is it possible? When you have Gravitas, nothing will be impossible for you. This marvelous MotoCMS 3 flagship has rich functionality and unforgettable design that will make people fall in love with your website. There are several key factors that you will be extremely happy to take advantage of. As an example, you are going to get seven ready-made websites, 30+ elegant pages, social integration, Google Map, and many other excellent features.
Founded in 2014, TMS was built and grown around developing a powerful service to extend or back up your tech team. Since then they represent the expert solution that you need for PHP, Node.JS, React, Symfony, Laravel and many others. Thousands of businesses and people around the world are using web applications built with TMS.
Get in touch with them.
As we start to witness the difference before a couple of years and now. Yes, millions of businesses are getting focused on the websites and grab the attention of the people in a quick time. By following the businesses through online sites, you can reach the target people at a maximum level. Well, this is what millions of people are expecting to get recognized among the people. If things are better, even you can convert the viewers into customers. Hopefully, this thing will bring more benefits as well as profits to your business.
When you are looking to develop your business through online websites, it is essential for you to add suitable keywords and get the best SEO services for a better result. If these things are managed to handle, then your website may get ranking among the top sites. To make this thing happen, we need to focus on SEO services and get better results on time. Also, they are helpful for all the employees if they are struggling in your business to lead. At the end of the day, this is what most of the business people are looking forward to focussing on it.
Choose the best thing to get massive reach
In order to reach the target people, we mainly required best services to lead in a better way. To make this thing happen, you can go for long tail pro or SEMrush that whenever you want. Even most of the business people may focus on that and see the benefits in a shorter period. If you are running the business, then make sure to know about the best things that which are better in terms of comparison. Once the best tool for your business is found, then you can take over that for experiencing the best result. In terms of gathering more information, you can follow https://www.journalreview.org/long-tail-pro/ that whenever required.
Which is better?
If you are struggling to choose long tail pro or SEMrush for a long time, then make sure to find that which one is best. Well, if you want to choose long tail pro, then you can search for better keywords that suit your content. Also, they are highly helpful for your business that when it comes to handling through internet marketing. By using this tool, you can search for long term keywords that whenever you want. By following the better keywords, you can carry your business among the target customers in a short time.
Also, it has the potential in order to know more about the competitor’s business. According to those businesses, it will help to search the better keywords that work with your business. Based on the niches, it may bring any keywords that work well with the business.
Are you looking for other tools to improve your business? Then you can search for SEMrush that whenever you want. If you choose the SEMrush, then it will proceed further to track the rankings. Also, it will be helpful to check out the website’s performance for all the time. At the same time, it also possible for you to find the best keywords that suit your business. The major highlight of this tool is where you can expect huge traffic to your website. Also, it has the potential to lead the business among the other businesses. At the same time, it is simple for people to access this tool. The thing you need to do is utilize this tool for your business that if you are struggling to handle. After the comparison, SEMrush is mainly coming up with various features to experience.
Alternatives to utilize
In case, if you are searching for the alternative tools, then you can also prefer KW finder, SE Cockpit and more. However, these alternatives will bring you a better outcome and performances to your websites. In order to choose the decent tools, make sure to check out the reviews which are mentioned across the internet. When you compared long tail pro with SEMrush tool, then the reviews for SEMrush tool is better for sure. Also, based on the loads of features where millions of people are utilizing this tool for their business in terms of marketing.
Nowadays, graphic design is constantly changing and evolving. There are always new trends to follow, new skills to acquire and new tools to master. But, there are also some ground rules, some good old things which don't go out of fashion and that are the basics of great design.
Here are some of them from experienced designers that will help you enhance your projects.
The only thing left to do is to apply these recommendations to your future projects and bring your designs to the next level.
A website is a tool to attract and generate leads, which should in return help you sell your products and get wider brand recognition. But, for all of this to happen, you need to put efforts into your role as a web designer. These efforts include more than just finishing your individual products, posting content and media, refreshing the old content and other website tricks you hear on daily basis. With the competition being as large as it is now, it is important that you create a design that helps you attract and convert more and more visitors.
To that end, we present you with 7 reminds that will help you increase the client leads for your website.
As a web designer, you want your name to get out there. This is the only way to get recognition and increase the client leads. Without a portfolio and a resume, you won’t get very far.
Thankfully, there are plenty of sites like Behance that you can use to showcase your work in the form of a portfolio. As for a resume, you can get professional help from some reliable resume experts on sites like Brillassignment.co.uk. Both these are essential for getting your name out there. Without a portfolio and a resume, potential clients won’t be able to see and evaluate your work.
When creating your portfolio, make sure to focus on the best pieces and prove the qualifications listed in your resume. It might be tempting to put every project you’ve worked on in your portfolio, but this will only make it crowded and draw the attention from your best work.
You might think that adding a phone number and email to a website is outdated or irrelevant now that contact forms are all across the Web, but nothing says ‘a scam site’ more than the lack of contact information. Add an email address and preferably, a phone number to boost your credibility and provide potential customers with new ways to reach out and become leads.
Google has reported that four out of five customers use the search engines to find a local business or website. Half of the people who find a local business on this search make a visit or contact the business that same day, and 18% of the smartphone searches result in a purchase that same day.
So, as a graphic designer, you should definitely consider adding a location to the websites to drive sales and increase your leads. This is also a grand sign that your website is legit, as is the contact information.
Nothing screams ‘social proof’ more than customer testimonials, but your job doesn’t end there. If you want to truly showcase social proof and make people trust your website, try to add photos to the testimonials. This should convince the audience that your sites are reliable and trustworthy, especially if you add the human factor to the testimonial pages.
Live chat is an instant way for a visitor to get the information they need, and considering that most people stay on a website for seconds only, you definitely want to provide them with such an option. Regardless of the website you are creating, a live chat helps generate leads and creates trust in your clients.
Some of the prospects might be unable or even unwilling to visit your location or contact you on the phone number, so you should definitely install a live chat option and provide them with instant responses. Nowadays, live chats are more popular than phone conversations, mostly because people are often too busy or prefer typing over talking.
If you specialize in web design, making videos and writing books might not be your strong side. But, e-books and videos are an excellent way to demonstrate your knowledge and provide something free to the visitors. Free things always attract more audience, and with the help of experts like SuperiorPapers, you can turn those interested readers and viewers into actual leads.
Your e-book can be purely informational and relate to the website content, or it can direct the reader toward your services as a web designer. E-books are often very short and comprehensive, which is what makes them so effective – people don’t have the time to read large books on every website, even if they are provided for free.
As for videos, use explainer videos to tell the visitors how to use the website and what it offers. Your videos should be of high quality as any other multimedia you use on the website, but also short and to the point. A video can attract the attention of the visitor, but it is your job to create this explainer video in a way that keeps them interested in the website design.
The Pew Research Center has reported that over three quarters of Americans aged 18 and higher own smartphones. According to them, approximately 20% of all smartphone owners use the phone to access the internet. This makes it more important than ever to make your web designs mobile-friendly. Whether these are part of your portfolio or a website where you sell products and services, chances are that many people will access the sites from their mobile device.
If you fail to make your designs mobile-friendly, you will lose potential leads and credibility as a designer. There might not be a solution that fits all sizes when it comes to mobile devices, but there are things you can do to make your website mobile-friendly. Thankfully, there are many website themes that automatically adjust when opened on a smartphone of different size.
As a web designer, you need to have many tricks under your sleeve to turn customers into leads. Some things are essential, while others are based on choice. The tricks in this list should help you get more clients and improve your web design in a way that it attracts and maintains a wide audience.
Cybersecurity should be at the core of your design before you consider any other elements of your site. Hacking is a serious problem, especially if you collect sensitive data. Your customers need to know they can rely on you to protect their personal information.
About 64 percent of companies have experienced some type of web-based attack. From the smallest business to the largest corporation, all are at the mercy of hackers if they don't put some security measures in place.
A hacker attack occurs every 39 seconds and impacts one in three Americans. With those statistics in mind, put your site users at ease by implementing the following security measures into your website designs:
One way to protect your customers is to limit the amount of data you collect and store online. Collect only what is an absolute necessity for you to complete an order. If you don't need their birth date, then don't ask for it. Minimize the information so if the worst happens and you do have a security breach, the hackers get less information than they otherwise would.
Some sites collect all types of information in an attempt to market to their users. While there is value in knowing the names of your customers' children and their ages, this also puts them at risk. This type of information is often used to gain access to sensitive accounts with qualifying questions.
About 75 million sites use WordPress as their content management system (CMS). Unfortunately, if not appropriately secured, it is vulnerable to hackers. Take the time to secure your WordPress site.
Those are some basic things you can do today to protect your WordPress site. You should delve a bit deeper into the topic of securing your WordPress site and close off any backdoors that allow hackers to gain a foothold.
The default database prefix is wp-. Hackers are well aware that most people will stick with the default settings. You can throw them off and hopefully drive them away by changing the prefix you use for your database. Changing your database prefix isn't complicated, but you should always back your site up before making changes.
Changing your prefix protects you from SQL injection attacks. There are plugins you can install that allow you to quickly change your database prefix without a lot of PHP knowledge, such as Brozzme DB Prefix or iThemes Security.
The European Union's General Data Protection Regulation (GDPR) now requires website owners to list clear policies on how they protect user data and how they use that data — even if you don't live in the EU. If you have even one customer who falls under GDPR, you must be compliant. You've probably noticed that some sites have privacy policies that are so complex you'd have to be a lawyer to understand them.
Don't do that to your site visitors. Keep your language clear and readable, so site visitors understand what you plan to do with the information you collect and the measures you have in place to protect them. Keep privacy policies simple and to the point. It's probably easier than you think to get GDPR compliant, but it is essential to pay attention to this aspect of your security plan.
One way hackers gain access to websites is through your devices. No matter where you're working, upload files via virtual private networks (VPN). A VPN lets you remotely upload files without using a public network that might be vulnerable to attack. A VPN works similarly to a firewall to encrypt and protect your data from hackers.
If you are working in a public location and using their guest internet access, secure your device by choosing a public location in your Wi-Fi settings. Limit who can see your device to avoid a situation where another patron gains access to your files and thus to your website.
Let's say the worst has happened and a hacker gained control of your site. They've infiltrated every single file and you have no idea how to fix the problem. If you back up your site frequently, this is less of an Armageddon scenario than if you don't. There are programs you can install that run backups on a regular basis and many website hosting companies do their own nightly backups.
No matter how many safeguards you install, there is a possibility hackers will overtake your site. However, if you have a complete backup, then it isn't as much of a problem. You simply work with your hosting company to find the way they entered your site, secure it and wipe out the old data, uploading your backup in its place. Your site is only down a fraction of the time it would otherwise be.
One of the biggest challenges as a designer is getting into the habit of backing up your work every time you make the slightest change. It's easy to forget this step and lose hours of work because a hacker takes over your site. Either set up automated backups or get into the habit of doing one each time you finish changes.
The most beautifully designed site in the world isn't useful if it gets hacked. Consider the backend of your website's design to prevent hackers from getting in. Make your site user-friendly, but also consider the type of information you collect and how you can keep it safe for those who entrust you with it. Cybersecurity is just another element of web design that makes your work better than your competitors'.
Lexie is a graphic designer and typography enthusiast. She spends most of her time A/B testing websites and creating style guides. Check out her blog, Design Roast, and follow her on Twitter @lexieludesigner.
Let’s face it!
There is a lot more to colors than meets the eye. If anything, 85% of the shoppers base their product purchase decisions on product color. And, as it turns out, some of the world’s top-notch brands are very particular about their color choices, whether it’s Coca-Cola with its fiery fire-engine red or Pepsi’s with its predominant blue.
In fact, if you look at their logos, you will see that both these companies have interestingly used their choicest colors to stand out and build their brand identity.
As per a research, “Color increases brand recognition by 80 percent.”
The point is: Big companies don’t simply wing it when it comes to choosing colors for their websites or products. Conversely, they are strategically chosen because colors, powered by different attributes, attract shoppers to the product or site. Not to mention, colors alter consumer behavior well.
Now, with the internet providing a level-playing field to all, not just big brands, every small and big website are significantly focussing on getting their websites colored in a correct way.
However, here’s the rub:
There are no fewer than 10 million colors that a human eye can witnesses. I repeat 10 million colors.
So, with a million colors swarming before the eyes, I daresay picking and choosing that one right color, to form the base of your website, is not an easy job.
And, mind you, you cannot simply wing it as there’s so much at stake...among others, your website’s bounce rate, conversions and more depend on colors.
I know what you are thinking now:
How to pick the starting color (dominant color) for your website with so many to choose from?
Here, I walk you through simple tips and tricks on choosing the starting color for your website.
#a. First off, make the most of what you already have. That is, use the color of the existing logo as your starting color.
Never mind competitor’s colors. In fact, you need to delete competitors’ colors from all your color schemes.
#b. Look at your target audience. The website color of an IT company will be diametrically opposite to that of a real estate company. So, it’s paramount to think about the users who will be using the site and the kind of emotions you want them to go through while browsing your site. Should they be excited, serious and so on?
#c. Think of the words you frequently use in your conversations with regards to your brand. See, if you can connect those words with any of the colors.
Finally, stay away from stereotypes. If the website is meant for bridal wear, look beyond the white and cream shades. Because it is said that clichés tend to undermine your credibility.
Some of the colors you can start experimenting with include red, green, blue, pink, yellow, and so on. For more ideas on website design and colors, consult top web design companies.
Now, let me elaborate in detail the above-mentioned three points for selecting the starting color of your website.
Remember: The starting color of your website will be your brand color, maybe forever. So, choose something that your brand invariably associates with. A color that your audience fancies the moment they think of you and even nudges them to check your site.
Like, I mentioned before, the moment you think of Coca-Cola, nothing but a conflagration of fiery red floods your sights. If you think about it for a moment, you will realize that Coca-Cola’s starting color (popularly referred to as the dominant color) stems from its logo.
So, if you are finding it difficult to arrive at the starting color of your website, don’t worry and do just one thing: Go by the logo color.
Again, if this seems difficult for you, you can go by the other methods as well:
If the logo thing doesn’t help, simply take a break from your web designing activities and reflect on your brand and the kind of customers you want to linger on your site.
Should they be a really young crowd? Or should you be targeting highly sophisticated ones with huge disposal incomes? Or should they be gender-specific - geared toward male or female? Or should you focus on a specific age group?
Also, what sort of emotions you want them to experience while seeing your site?
You need to find answers to all these and more, before narrowing down the starting color of your website.
You can also take cues from other websites and see what they are doing. Most often, sites tend to play safe and go by conventions. For instance, if you check an organic product site, subtle colors like light green, light blue and occur yellow are commonplace over bold colors like red, purple and black.
In short, consider the emotions and personality of your target audience before deciding the starting color of your website.
When it comes to gender, for instance, if your website focuses only on women, might as well go by their favorite color:
As you can see from the above images, blue is liked both by men and women. So, it’s one of the safest bets as far as your website color goes.
No wonder, most-visited social media sites like Facebook and Twitter use blue prominently in their logos and campaigns. But then, there’s nothing like one-size-fits-all in terms of a website color. It chiefly depends on the feelings you want to convey to your visitors.
Think of the words you frequently relate your brand with. Then connect these words with various available colors.
Check out this color emotion guide to nail down the starting color of your website.
Tips to use the starting color on your website
There’s a general rule of thumb to follow when it comes to using starting colors:
Use them only in specific spaces where you want your visitors to pay attention.
# Phone numbers
# Contact forms
# Signing up of a newsletter
Basically, starting color is supposed to be used in those spaces that need to pop out.
#2. Choose Accent (Complementary) Colors
Once you have nailed down the starting color of your website, finding complementary or accent colors will become easier. However, as the name suggests, they are complementary colors and should not to be widely used in websites. So, use them only in your call to action buttons, quotes, subtitles, information boxes and more. These colors help highlight the attention-worthy parts of your website.
However, here’s the rub: Blending various colors is not easy if you haven’t understood the color theory well. And, who knows, you may have to go through several trials and errors, before arriving at your perfect accent colors.
Tips to use complementary colors on your website
Accent colors are primarily used for highlighting secondary information on your web pages. The content, though not important, has to stand out. Nonetheless, there’s a limit to using accent colors, max 1 or 2. If you plan to use many accent colors, it might create several focal points which might confuse the visitors.
#3. Choose your Background Color
Your website visitors should feel at home while browsing your site. So, bold colors most likely will have an opposite effect on them. And, even blase background could prove to be a bad choice as your audience might overlook the crucial points you want them to focus on.
But then, it’s also nice to choose your colors depending on your industry you belong to. For instance, if your brand is into cosmetics, you might enjoy a free hand in terms of choosing your colors. You can either experiment with either with subtle colors or opt for alternative bold colors. Bold colors like red are known to drive visitors in colossal numbers.
Tips to use background color on your website
# If you are running a content heavy website or an eCommerce website, keep your background neutral or use shades of white. This is because the focus should be on the content of the site. And a white background might just draw more eyeballs to your content.
# For a corporate website, you can try you using less intense shades of your starting color. Bold colors might overpower the other key elements of the site. The background color should stay in the background. It shouldn’t overwhelm the visitors.
# For sites that are into fashion, beauty, restaurant, and other similar industries, you are free to experiment with most of the colors. There is no actual rule of thumb to follow as to what background image or colors are ideal for creative sites. For all I know, you can use all the colors of VIBGYOR or create magic using black and other bolder looking colors. The only point that you need to bear in mind is that your color shouldn’t overpower the text. Content should invariably be the king of your website. To ensure balance between colors and content, speak to the top content marketing agencies, directly.
Putting it all together
By now you know that you can’t simply wing it when it comes to website colors. You need to go by your audience tastes and liking, because that’s only the way to establish connections with your audience. More importantly, your accent colors should be carefully chosen and not randomly applied.
Follow the above 3 steps to create a beautiful color coordinated website. Also, don’t forget to use color combination tools if you are still a novice in terms of selecting complementary colors.
But then, always remember, colors shouldn’t overshadow the content. Never ever.
How do you choose the starting color of your website or product? Go ahead! Share your experiences below.
Author Bio: This is Jennifer Warren, a Content Consultant with GoodFirms, a review and research platform for eCommerce development companies, digital marketing companies among many others. I enjoy humanizing technology through inspirational content, devouring best sellers, watching war movies, and running behind my sunshine sons.
Verbal vocabulary, just as much as visual, is a key to storytelling. Whether you are an artist, designer or in the marketing field, expanding your vocabulary gives a special spice to your narrative, but also develops an intellectual and sophisticated language for professional communication.
English is a world spoken language, and the new era of technology is reshaping the language structure every day. E-content replacing books; blogs and vlogs trending in the virtual world, using the slang of the language and draining the word bank syllable by syllable - creates an alert for seeking new inspiration in the beautiful and rich English language.
A solution for introducing the variety of English language back to our lives could be a modern adaption of an old fun for the whole family game. Remember the Scrabble? It is a game where two players expand their creativity and vocabulary. Simply mind challenging and competitive game you can play all day long.
Yes, Scrabble is back in the game!
Curious about this adaptation? We can tell you more! Scrabble World Finder Guide is a new platform with an extraordinary dictionary of English words. With it's elegant and simple design, it is also an example of a stylish website in 2018. What this website offers is an ability to quickly find the word you were looking for by simply writing all the right letters in the search box. And just like in the Scrabble game, it generates the maximal length of the word you could result with the letter input, as well as all the words created by the combination of those letters.
For example, for your input "SILEBL" it generates 40 words for you, such as "LIBELS", "BELLS", "ISLE", "BIS" etc. This feature is creatively called Scrabble Cheat on the website.
Among other features, you can search all the words that start with a letter of your choice and choose the length of the word (Words With Friends). You can also be specific whether you are playing Scribble for the US, UK, or if it is game with worldwide rules.
What is particularly interesting about this platform is, as we mentioned, that is it a practical dictionary. In fact, for every word you discover on Scrabble World Finder Guide, there are one or few explanations to the both - word meaning and its practical use.
There are many benefits into playing the Scrabble game. It improves your spelling, expands your vocabulary, develops your analytic and mathematical skill, and it never gets boring, especially if you're playing it with friends.
Readers of COLOURlovers and professionals in your industries, it's time to step up your game, engage your both hemispheres into this creative research, and have absolute fun while playing and exploring!
Check it out by following this link ---> scrabblewordfinderguide.com
Nobrow. They published one of my comics and it pushed me to jump into self-employment.
I worked on a comic for them called "Jeff Job Hunter" while I was unemployed, and it helped me to find freelance work.
I got a variety of work off of the back of projects I made with them.
As you start to make a name for yourself, a lot of people want your time and attention, but without paying for it.
It's learning when to step away and when you can tell someone is trying to string you along and waste your time.
There still are hardships, to keep consistent money coming in.
I'm too trusting of people. Especially with freelance, give someone an inch, and they'll take a mile.
You need to have contracts written out to protect yourself. Good communication with a client is very important. Some can be very difficult to get a straight answer out of!
Yes, it was definitely worth it. It's extremely rewarding to be creating things to your best ability every day and pleasing clients, as well as fans.
It feels good to make people happy.
I would have told myself to stop making comics a few years earlier when interest started to fade. I'd also tell myself not to do favours.
Don't treat clients like friends. You have to treat it like a business. When you start being friendly, people walk all over you.
Keeping all of that in mind, you can have a very happy, healthy career.
Don't work for free. There will always be work around the corner. You may think this is your big opportunity and you won't work again, but it's not true.
Your time is the most valuable thing you have, so be vigilant and plan how you want to build your career, and what you want to do. Basically, work smart, you can save yourself a lot of trouble by planning well.
Always focus. Don't try to think too much like an artist, but more like it's a regular job. Just focus on doing the best you can, and if there are imperfections, it doesn't matter, move on. As an illustrator, you want to make a living from this. You're not setting out to make masterpieces (unless of course, you want to create personal artwork in your own time).
What have you learned from Jack's experience COLOURlovers? Has it been useful? Is there something similar that you've experienced you'd like to share with the community?
Searching for that right image for your creative project can be tiresome. You put in a lot of time, patience and dedication, and when you finally find the perfect one, it is copyrighted and you cannot use it for your client or your friend’s commercial project. On the other hand, even worse, the resolution is so bad that you can barely see the shapes as soon as you zoom. Sounds familiar?
Well, struggle no more; you have come to the right place. Today we list ten of our favorite photo directories whose photos you can use stress free. They are all high quality and free from copyright restrictions. They all fall under the CC0 – creative commons license that allows you to use them without the previous permission of the photographer for both commercial and personal projects.
We list them in no specific order, as they are all special in their own way. Tell us which one is your favorite!
Unsplash is fueled by a community of generous photographers that give away their high-resolution photos free of charge. The site’s main values are sharing, caring and creating. Even the big companies like Squarespace, Medium, Slack and Trello use these photos. On Unsplash you can find different categories of photos ranging from landscape to business and food photography. Alternatively, you can explore their curated collections.
All of the photos you find here are high-resolution images placed under sixteen curated categories, which makes it easy to find exactly what you are searching for.
If you are searching for royalty-free stock photo database, you have come to the right place. Kaboompics is currently a photo directory containing almost 6000 images, with more than 80.000 users visiting it every month. All the photos are presented together with a 6-colours palette that is generated from the image itself followed by HEX codes and ready to be used instantly. A great thing you find on Kaboompics and do not see on many other photo directories is the data about the details of how the photo is taken: aperture, ISO, exposure and the lens type. These options and their blog can be of great help to everyone learning photography.
Stocksnap’s photos will surprise you. You will be able to find various imagery from animal photos to business and fashion. Many already have applied filters so if you like them as they come, you can use them without additional editing.
Besides by using the search bar, you can search through images by categories, number of views and downloads, date or how a photo is trending and you can see the most favorite photos on the directory.
Ryan McGuire created and curates the awesome directory that is updated once a week with creative, fresh images. Gratisography is very specific in its content as all the photos are unpredictable, quirky and funny. You can search through six categories (animals, nature, objects, people, urban, and whimsical) or subscribe to get weekly bundles. He also offers bundles containing an unpublished bonus photo which you can buy for as low as 5$ to help him cover his expenses.
Pexel is a directory with a goal to empower the creators giving them the freedom to use not only CC0 licensed photos but also videos. They currently have over 40,000 photos and upload around 3,000 high-res photos per month. Another awesome thing you can find on Pexels is the design break, a website that helps designers take five and amuse themselves by stumbling upon random inspirational stuff: watch topical videos, discover new websites, guess colors and much more.
If you are blogging about food or you need high quality photos of food for a cookbook for instance, you can find those on Foodies Feed. There are plenty of food images to choose, whether you are searching for indoor or outdoor images, with or without people in the shot. The website was founded three years ago and it had more than 1 million downloads since.
“Free pics. Do anything. Make magic.” is how the founder and main contributor, Jay, welcomes you to the site. You can choose from various content, including videos and quotes. Seven new photos are uploaded every Thursday.
Bucketlistly is actually a platform where you can list your bucket list goals and become inspired by the goals of other travelers, but its photo gallery is still an invaluable asset with more than 5000 images shot at different locations around the world. It is the go-to photo directory for travel bloggers, travel companies and guides. You can search by simply clicking on the world map or selecting the country tags below it.
And last but not the least, Life of Pix is a platform that promotes one photographer/collaborator each month on social media and website. This directory, besides offering royalty free high quality photos, lets you be a part of a big community of photographers: customize your public profile to create an online portfolio, follow favorite photographers and have a look at all the photos you have liked.
It also offers CC0 video content.
Let us know which one you like the best. Is there any other CC0 directory you would like to add to the list?
About the author:
Ana Maksimovic is the community manager and editor at Colorlovers. Part-time traveler and part-time web and graphic designer, she loves working with sustainable brands. She supports circular economy and good businesses and writes about social entrepreneurship. She is passionate about photography and nature - a never-ending source of inspiration.