If there ever was a perfect time in the year to show to your customers how much you care, we couldn’t imagine a better holiday than Christmas. Aside from showing gratefulness, Christmas is the time of the year you should invest all you got into astonishing marketing, and spend the rest of the year watching how it paid off.
There are infinite creative possibilities to boost your market and reconnect to your old customers; one could really go wild with ideas. Although, whatever we come up with, nothing really shows care and dedication as sending Christmas cards. This is a very elegant, classy way to send best wishes to your mailing list, and you can rest assure that everybody will love it.
Following the cozy holiday spirit, Colourlovers are looking through the most personal, stylish designs for Christmas cards, which famous brands prepared for 2018.
1. Unique snowflake
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This year, Ideas Factory decided to send Christmas cards to its clients with a personal touch to each card. They developed an app which draws a special snowflake generated by the input which is mathematical value of the clients name.
2. Wrapped up present
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Alexander Boys from UK created something much more fun than the card – their card is a model for a 3D decorative box with a vintage bicycle design, and instructions for folding. This is a present for them, which can be used to wrap a present for you.
3. Handmade with love
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The designer Laura Louise drew her Christmas cards by hand, which is an intimate gesture, although not very practical if you are making an effort for a large number of people. If you are drawing digitally, you can also change special details for every client automatically.
4. Color yourself cards
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We Are Scout created the cards which are half way finished – and the final part is left to the recipient to play. By drawing the patterns, they involved the audience in the coloring process and left the choice of colors to them.
5. Wooden cards
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Collective 88 had their cards designed by Elly Ang, and printed on wood. This effort reached the heart of the clients and fitted into the warm Christmas atmosphere, while the palette of gray and brown perfectly matched the material they choose.
6. Paper and photo
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New World School of the Arts had their Christmas card designed by a team of two – David Garcia and Camilo Rojas. They created the whole message from origami objects and letters in 3D, and then arranged them for a photo that is sent as a card. This interaction between 2D and 3D mediums speaks about experiment and dedication.
7. Christmas-up your brand
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Here is an idea! Why wouldn’t you use your own products and give them some Christmas magic? Nicko Dalton made an interesting choice of using Handy Haynes’ builder’s trowel and redesigns it to look like a Christmas tree with green paint over it. This was their choice for the Christmas cards, but also a great marketing campaign trick.
8. The card you keep
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Another interesting 3D card example is created by Hank And Maxwell. They used leather, shaped to be folded into a 3D reindeer. Their card is not just a card; it is a Christmas present you will be happy to keep.
9. Make the best of it
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Miles Design had an impressive way to engage their recipients by turning them into something really useful. Their card can in fact be broken into a set of coasters, which the client will be more than happy to keep long after Christmas.
10. Oh, so white
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A beautiful image of pure whiteness coming from Ink Designs is their choice to show sophistication of their brand. They imprinted their white logo on the white background to present an image of a reindeer with a cute blue nose for their special cards.
11. DIY collage
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One of our favorite ideas for this year’s chic Christmas atmosphere in love-giving marketing is coming from Pop and Pac. Their Christmas card is actually a set of cards, presenting different patterns in different colors, and a card of a Christmas tree. Their idea is that everyone can decorate their tree as they like, and change the design when they feel like it.
12. Digital, yet real
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Last, but not least, the card that was popular five years ago made its comeback for millions of Christmas-lovers, available for purchasing on Etsy. The card is written in CSS code, while on the other side we can see the outcome of the code – the font, the size of the letters and the color. This might be a geeky choice, but it is still pretty creative and fancy.
What did your Christmas card look like? Tell us in the comment section bellow.
The COLOURlovers team is wishing you a merry Christmas!
About the author:
Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.
