Here’s a little color love for Eric Tabuchi’s ‘Alphabet Truck’ a project that gives us a look at the design and typography found on trucks, one of our most widely seen forms of distribution. The photos were taken over a period of four years while traveling several thousands of kilometers.
“The missing link between ‘The backs of trucks passed while driving from Los Angeles to Santa Barbara’ by john Baldessari and ‘Auchen, the letters of Claude Closky’, Eric Tabuchi pushes the burlesque or compulsive logic of his piece in an almost derisory search for what could constitute its Danish and Japanese origins. Through language (Alphabet) and displacement (Trucks), Alphabet Truck therefore questions, beyond its formal aspects and references, the notions of membership, identity and coeducation.”
STATUS QUO
Truck Inspired Palettes from the Library
