Every year color experts announce their opinions on what the next year’s hot color will be… This year PANTONE® named theirs Turquoise. Benjamin Moore thinks “Cedar Green is looking to be the “it” color. Hermine Mariaux included “mustard tones; reds in the orange and brown families; deep, inky blues and blacks; and silver” in her colors. …Looks like we’ll have a wide range of hot colors in 2010 and we love that because we think there is a color of the year for each of us.
Can the leading color authorities really forecast a color trend anyway? I mean, if you’re the most influential voice in a field and you forecast something… You’re not really forecasting, you’re telling people what they want. We don’t think people want to be told what they want. We want you to tell us what you want.
Announcing a single color to represent the entire year is a lot like announcing a single song to represent the entire year. Yes, there will be a clear top grossing or breakout song of 2010, but that song can’t really speak for every person. Nor can a single color. BUT, every person can speak for their own color of 2010… and that’s what we want you to do.
Name Your Color of the Year 2010
It’s easy! Do some word association, choose your hue, pick your color and give it a name and description as your Color of the Year 2010. Then share it with your friends and let them know you set the trends for the new year.
Give Your Favorite Colors Your Vote
Even if you don’t name your own color of the year, you can still help choose the color that best represents 2010. Check out the most popular colors and the new colors, and give your favorites your vote.
Share Your Colors of the Year
On every color of the year page, we’ve added some buttons to help you share your favorite colors. There are also two HTML codes you can grab to put a Color of the Year badge anywhere on the web.
The Rules for Color are Not Black and White
We all have some common connections and associations to color based on cultural influences and popular theories, but color is ultimately a unique experience for all of us. And because of that, there is not one set of rules for how to think about and use color.
We live in a global community with tools that allow us to create something independently and share it with the masses. This interconnected environment generates a much wider spectrum of color ideas and color applications.
We live in an Etsy world where indie creators can reach a global audience of customers. Where a few kids in college can create a global technology juggernaut with little to no thought in their branding decisions. When an artist’s work can reach people all over the world without it leaving the easel, or a girl walking down the street can immediately appear on a blog in front of the next generation of fashion designers — it is clear that influence has become democratized. When individuals can not only reach, but influence the masses; the power shifts away from the small groups of experts and into the hands of the people. There will always be some value in a person with depth of knowledge in a field helping to understand the raw data being generated and complied with technology… but the world is changing. Especially the digital world. And old companies failing to embrace and understand the new emerging digital world will find surviving tough in the years to come.
We’re forging a color democracy and you get your own vote.
We believe in color like we believe in spiritual enlightenment. It isn’t something that can be given to you, but, rather, something that with the right inspiration, information, exploration and practice…you can discover on your own. We’ll continue to try and help you find a bit of color enlightenment that has meaning to you.
Find your color enlightenment and share the love.
+Darius
COLOURlover
