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Give the right person the right camera, and they instantly become expressive! Photography is a timeless hobby, and a lucrative industry. Whether you want to take photographs as a fun extra-curricular activity or as a serious business, there are a few things you’ll need, and some things you’ll need to know.
Below, we explore the most basic elements you need to know. If you want to know more, even the most knowledgeable of us sometimes use the best cheat sheet for photographers.
This is short for "International Standard of Photography.” You've probably seen them on film canisters: 100, 200, 400, 800, etc.
In digital photography, ISO measures the sensitivity of the image. Digital film cameras normally take light into a lens and then convert it into a digital file; this is then loaded into the memory of the camera. The image sensor, the light sensor and the microSD card store the data that the photographer has captured. It is important to be consistent with your ISO settings, as it will help to maximize the quality of your prints.
If you’re a novice in photography, you can click here to know which apps have the best ISO features.
This refers to the number of small holes in a film or photo senso, or the amount of light allowed through a lens. When you have a bright sun in the distance and close your eyes, you are lowering the aperture size. As the aperture is closed, the rays of light are cut back to reflect and refract to a point on the image sensor. At that point, it is converted into an electrical signal, which is stored electronically and sent to the computer.
If you use a very wide-angle lens on a medium format camera or a telephoto lens on a compact digital camera, you will need to increase the aperture size to allow more light to pass through the lens. A narrow aperture allows less light through the lens but allows more light to be reflected and transmitted. On a compact camera, however, you can choose a wider aperture and get the same quality as with a telephoto lens.
Aperture is also a fundamental concept in digital photography, where a higher aperture means that more light is allowed to pass through a given subject. A large aperture makes light rays longer, allowing them to travel farther than shorter rays. Because the aperture in digital photography is fixed, there is no need to change the aperture size, so a wide aperture creates a softer, blurred background image while a smaller aperture creates a sharper foreground image.
There are many other factors that can affect aperture in photography, including the lens you use, the subject and the lighting conditions. Having digital tools can really help!
In general, when taking photos outdoors, it is important to expose the subject to the perfect extent. If the background is darker than the subject, or if there is not enough light, then the subject will appear black. However, in photography, this does not always mean that the photo has been exposed incorrectly.
You can combine exposure with white balance to make sure the subject is photographed to perfection. With the white balance, the camera automatically adjusts the color temperature of the camera's sensor.
Your picture quality will depend on how slow the shutter speed is. If your camera has a slow shutter speed then the pictures that you take will be darker, because as light passes through the lens of the camera, it will slow down when it gets too close. This will make the photos that you take when the lens slows down darker than those that you take when the lens is faster.
This is very important, because a lot of your picture’s quality is based on the lighting. If you are using a camera that has a slow shutter speed, the pictures that you take will be darker.
Lighting and Great Software
Taking pictures in natural light is often preferred but can sometimes be difficult due to the angles. You have to get your subject, whether it’s a sunset or a person, in a precise setting and angle. Most photographers have specific times of day they prefer to shoot.
With the right software, you can change the color of a person’s shirt, remove blemishes or wrinkles, and make use of various other great features. There are many which are offered in yearly and monthly price ranges, like subscriptions. It’s best to experiment with them before deciding what’s right for you.
Photography requires camera, lighting and a subject. You can have all the tools in the world, but the best way to improve is simple: take your camera and go get snapping.
Amy Montgomery is a blogger who has successfully made a name in the industry because of her ability to write informative pieces on photography, and travel. Most of Amy’s content on her blog are how-to tips as she aims to help readers enhance their photography skills, and encourage them to travel frequently.
Adobe Photoshop is a photo editing software that is used by many professional photographers, video game artists, graphic designers, and meme designers. You can use it for all types of image editing, right from minor edits to creating quality graphics. With it, you can bring ideas to life by magically transforming images.
It uses images editing features, a layer-based editing system that allows image creation, and multiple overlays that support transparency. One can also add shadows and other effects to the layers. It includes automation features that reduce repetitive tasks. The software gives a “Photoshop CC” option that allows the user to work on content from any system.
One of the biggest benefits of Adobe Photoshop is its ability to reframe your favorite photographs to make them look more attractive, beautiful, and flawless. Once you know how to do it, you can change the background color of any image in Photoshop using a very easy method. Let’s find out how to do it:
Open your image in Photoshop and then click on the quick selection tool and drag it to make the selection. Then you need to check for other details that you may need to fix. You can enter the quick mask mode and then use the brush tool to brush the parts of the image that you want to fix before changing the background. Once you have fixed everything, exit the quick mask mode. Then click on the fill or adjustment layer and select a solid color that will add color to the background. Next, change the blending option of the adjustment layer into the multiply, and your image with the changed background is ready.
Photoshop’s photo and backgrounding tools are tremendous and are designed for professionals who need all the bells and whistles for their flawless work.
Changing colors of objects is the typical use case for Photoshop software, and there are plenty of ways to do it. Let’s talk of some tools that can make the task of changing colors in Photoshop easy:
Colour replacement tool: It is the easiest and quickest tool you can use to make a color change in an image. The best thing about the tool is that it maintains the shadows and highlights of the original image so that the changes look realistic yet beautiful. Colour Replacement works by sampling the original colors and replacing them with the color you select.
The color range command: The tool allows you to select specific colors of your choice on the image you are editing. The user gets multiple options for making selections such as color picker, tonal selections of highlights, shadows, mid-tones, and skin tones.
Hue/ saturation: This command lets the user adjust colors in the photograph based on its hue, saturation, and lightness. Hue is the color; saturation is the intensity of color and lightness controls the brightness of colors.
Selective color: This tool allows the user to cross blend individual color channels using sliders with Photoshop. It is used to add hues to shadows, tones to highlights, and everything in between to give your photograph an in-depth detail.
Most physicians and scientists will agree that the human body is a complex system. And this is for good reason as it is an extremely well-organized structure comprising of cells that work collectively to accomplish a myriad of functions necessary to sustain life. To further put this into perspective, the human body is home to approximately 37.2 trillion cells, all of which are responsible for performing specific functions. Some of these functions entail enabling the body to absorb nutrients from food and then converting it into energy. As impressive as cells are when they work independently, they are even more impressive when they work collectively. For example, when cells in the body group together, it leads to the development of tissues. These tissues play an integral role in terms of developing and maintaining vital organs, some of which include the brain, heart, liver, and lungs. It is worth noting, however, that For cells to carry out these numerous functions in the body, they require help from the endocrine system.
When it comes to the endocrine system, the long and short of it is that it is a chemical messenger system comprised of hormone-secreting glands. For reference, the glands that make up the endocrine system include the pancreas, pituitary, thyroid, parathyroid, and adrenal glands. The testes, in men, and the ovaries, in women, are also part of the endocrine system. That said, when these glands secrete hormones, they enter the blood or extracellular fluid. From there, they begin looking for target cells that have matching receptors. Once found, these hormones will bind to these cells and dictate the role they are required to perform in the body.
To understand how all of this comes together, let's take a closer look at how human growth hormones (HGH) interact with cells in the body. According to data published by the Research Collaboratory for Structural Bioinformatics (RCSB), HGH, which is secreted by the pituitary gland in the endocrine system, targets fat cells to help reduce stored fat, promotes protein synthesis, regulates blood glucose levels. All of these actions are essential in regulating metabolism. The role of hormones secreted by other glands in the endocrine system is quite similar insofar as they target specific cells to carry out functions necessary to promote health and also sustain life.
Along with targeting cells to help regulate metabolism, growth, and even cell reproduction, human growth hormones are also essential in terms of cognitive function. For context, cognitive function is a term used to describe a host of mental abilities that enable individuals to learn, think, reason, and make decisions. One study, in particular, which was published by the National Institutes of Health, revealed that growth hormones (GH) coupled with IGF-1, also known as insulin-like growth factor-1, helps protect against neurodegenerative diseases, such as Alzheimer's disease. At the same time, these two hormones also have a positive effect on memory, reasoning, and other cognitive functions, according to researchers involved in the study.
For those who have spent any significant amount of time around writers, musicians, artists, and the like, you know just how amazing it is to witness their creativity on display. What you may not realize, however, is that creativity and growth hormones are interconnected. And this is because the pituitary gland, which secretes GH, is attached to the hypothalamus. For reference, the hypothalamus is located beneath the thalamus, the part of the brain responsible for relaying sensory information. This sensory information plays a role in the creation of novels, art, music, and much more among those who are exceptionally creative.
When it comes to sensory information, and the role it plays in terms of creativity, colors are a part of that equation. The same applies to emotions, stress levels, behaviors, and overall mood. For example, some studies show that when we observe warmer colors, such as red, yellow, and orange, in our environment, it can trigger feelings of comfort and warmth. These same colors can also serve as an impetus for feelings of anger and hostility. Conversely, when we observe cooler colors, such as blue, purple, and green, for example, they tend to have a calming effect. However, it is worth noting that these same cooler colors can also evoke feelings of indifference or melancholy. All in all, colors, along with GH and other hormones produced by the glands housed in the endocrine system, can influence not only mood but also energy. After all, if you're feeling sad, angry, or anything in-between, your energy levels will go up or down accordingly.
For all of the many miraculous things that take place in the body as a result of human growth hormones and their interaction with cells, it is worth noting that GH production naturally declines with age. To further illustrate this point, studies show that GH levels in men and women decline by 14 to 15 percent every 10 years after age 30.
For reference, at age 20, the pituitary gland secretes about 500 mg of HGH per day compared to just 200 mg per day at age 40. For this reason, many men and women develop a human growth hormone deficiency when they reach age 40. Here you may find a report of how effective hgh can be for men over 40. Fortunately, there are FDA-approved medications and dietary supplements that individuals can take to boost low human growth hormone levels. These medications and supplements help normalize Growth hormone production while resolving many of the unpleasant symptoms associated with an Human growth hormone deficiency, including memory problems and stunted creativity.
In summary, HGH, much like the hormones produced by other glands within the endocrine system, play a significant role not only in our physical health but also our mood, emotions, and overall psychological health. That said, if you’re over the age of 40 and suspect that you have an HGH deficiency, it might be in your best interest to schedule an appointment with an endocrinologist as soon as feasibly possible.
So, you've come to the point in your company branding efforts when it is time to choose the best color scheme for your business logo. Or you will be the designer of that logo, piled up with tons of logo designs, colors, and elements your client finds inspiring. And endless possibilities can oftentimes lead to counter effect - a pile of crumpled papers tossed around the bin. That's why we present you with an ultimate guide, drafted by an expert logo design team, to the best color for logos in 2020.
You may be asking yourself now "Why should I care? My logo is not important, what I sell is". And not to forget the designers who sometimes give in to the wishes and behests of their clients, contrary to their own opinion. Limitless options make it easy for both sides in the process to lose track of fine logo design practices. However, there's one thing to always bear in mind - logo is not merely a necessary illustration, it is your signature.
With now pretty much every industry niche being quite saturated, it has never been more essential to make your business stand out among the competition. Spot on branding is crucial to the success of your business, and it all starts with a fabulous logo design.
The colors you choose for your business logo will be the building blocks of your future corporate identity. Therefore, in designing a logo you have to consider the message you wish for the logo to convey, as well as the psychology and the meanings behind different colors.
In response to us being visually bombarded via the Internet, television, or physical ads such as billboards, graphic (and web too) designers have, in the last couple of years, shifted their art towards a more minimalistic approach. While there are pros and cons on each side, the answer to whether or not your logo will be colorful, monochromatic, or black and white lies in your business niche.
For example, a children's toy store or a doughnut shop rely on attracting their customers using colors. Thus, going with a black and white logo would be a complete flop. On the other hand, businesses who wish to portray professionalism, expertise, and elegance should tone down their color choice. Here, a monochromatic or a black and white logo could prove to be a success.
Opting for colors will bring vibrance to your logo, highlight your brand's message and strength, and ultimately, evoke emotions in potential customers that will lure them to convert. Another benefit of going with a colorful logo design is enhanced recognition among your audience. We all undeniably know the brand colors of Coca Cola and McDonald's. Outstanding color choice and powerful brand message can do wonders for your business.
There's a saying in the graphic design community that says that the logo is good only if it works well in black and white. If the logo remains effective, memorable, and associative to your business even after stripped of its colors - know it's a winner.
However, even if you go for a logo with colors, you'll still going to need its black and white version for various purposes, such as scanning and faxing, partnerships and collaborations, or printing special products.
Colors or not, it all boils down to the emotion you want people to feel when looking at your logo. And that's where color psychology comes in.
The impact of colors on the feelings and behaviors of humans has been, for decades, in the spotlight of numerous psychological research. Surely, personal preference, context, earlier experience, and culture can affect the varied interpretations of the same color. Psychological research have, nevertheless, proved the existence of general connotations related to different colors.
White, for example, in the Western world symbolizes purity and innocence, whereas on the East it signifies mourning and bad luck. Moreover, a single color can sometimes represent conflicting ideas, such as red which is being perceived as both the color of love and aggression.
Understanding the implications and psychology behind colors can help you make the best decision for your company branding. Thus, let's dive into the meanings of colors and emotional responses they prompt.
If you're looking for a powerful, energetic, and passionate vibe for your logo design, red is your go-to color. The most attention-grabbing in the color wheel, red is intensive and exciting. It symbolizes love and romance, but also anger, blood, and danger. Red is shown to increase heart rate and blood pressure, which is why it is wonderful for the shopping and food industry. However, if you're aiming for a more professional, mature, and classic style, red may not be the best choice.
Professionalism, wisdom, trustworthiness - this is what blue stands for businesswise. If you aim to evoke the sense of dependability, stability, and reliability in customers, blue should definitely be your choice. The color of oceans and the sky, blue signifies authority, calmness, intelligence, and spirituality. Considered rather conservative, blue is unsurpassed for any business where honesty and trust play crucial roles - economy, law, medicine, transportation, technology, etc. Conversely, blue rarely appears as the color of food in nature, so it shouldn't be used in the food industry.
Green is an amazing choice for the food industry, primarily for organic, natural, and fresh products. It doesn't put a strain on our eyes, which is why it is perceived as calming, and thus a suitable color for environmentally-friendly products. Besides, green is, especially in the US, the color of money, but also the color of growth and health.
A warm, happy, and optimistic color that stimulates the mind, increasing logical and analytical processes. Although it symbolizes open-mindedness, luminosity, and cheerfulness, too much of it causes feelings of anxiety, fear, and self-criticism. Yellow keeps people moving, therefore, choose it wisely where you want your customers to move. Adequate uses of yellow are fast food restaurants, outlet stores, and entertainment businesses.
Darker hues of brown stand for seriousness and trust, whereas lighter, earthier tones signify friendship, warmth, and nature. It's a mature and reliable color that shows off the strength and comfort of your business. This color is a fine choice for any outdoor, farming, nature activities.
Taking the best of both worlds (red and yellow), orange stands for socializing, optimism, and self-confidence. It sparks motivation, creativity, and joy for life, making us talk and spend more. This is why orange is often a choice of restaurants, travel agencies, and children's toys.
Sexy, rebellious, powerful, sophisticated - purple color is not for just any business. As it symbolizes extravagance and wealth, use purple if you're aiming primarily more well-off customers, lovers of antique, handcraft, and especially women.
Prosperity, abundance, and wealth are what the color of gold is made for. Similarly to the purple, gold should be used to symbolize money. Gold is magnificent for marketing and packaging, however, it tends to look khakiish when used on websites – a fact to keep in mind.
Conservative, long-lasting, and classical. Gray is a great choice for tech, legal, and financial industries as it implies reliability, endurance, and security. However, certain hues of gray may look dull and lifeless.
White is the color of purity, innocence, fresh beginnings, and blank slates. Black, on the other hand, symbolizes strength, formality, and sophistication. Used separately or together, both colors are majestic for any business trying to look sleek, modern, and classy. They're elegant, luxurious, and sophisticated. Moreover, black and white complement all colors, in case you opt for tweaking your logo design sometime in the future.
Less is more - and it's definitely true when talking about color combinations for logo design. Besides, it's an excellent idea to keep it to two to a maximum of three colors for your logo. Anything above that will look exaggerated and complicated.
As we've already mentioned before, black and white is endless color combination. However, they may not always the best fit for your business niche. Still, if you're aiming for a moderate vibe of your logo, a monochrome color scheme could do the trick. Monochromatic schemes use only one hue but can use various shades, tones, and tints of that hue to create the cleanest, simplest, and most memorable logo design. PayPal, Apple, Nike, and CocaCola are only some of the companies known for their amazing monochromatic logo color schemes.
The two-color combination is probably the color scheme most used for logo design. The industry standard, a combo of two colors creates an eye-catching effect. Some of our favorite two-color combinations are:
For a three-color combination, we suggest consulting a color wheel and trying out analogous or triadic color schemes. The first uses colors that are adjacent on the color wheel, creating a harmonious feeling pleasing to the eye. The latter color scheme uses colors equally spaced around the wheel. Triadic combinations of colors are orange-green-purple or red-yellow-blue, used by Burger King.
Your logo is the starting point for the entire branding process of your business, and thus, the color scheme you decide on for the logo design will transfer to every piece of your corporate identity.
An exceptional logo is memorable, distinctive, appropriate, and ultimately simple. Its elements should tell the story of your brand, and its colors apprise the message and evoke the feelings you wish your clients to have when interacting with your business.
Black and white are eternal classics and a principal square one for assessing the efficiency of your logo, but going colorful benefits you in terms of provoking a wide range of emotions in your potential customers.
Colors of your logo are a powerful tool that will enable your brand to leave a lasting impact that creates a more substantial connection with your audience. Therefore, take some time to consider what each color says about your brand, try out different combinations, and reach out to an experienced graphic designer who will assist you in making the best color choice for your logo.
As freelancers, you encounter a variety of clients on a daily basis. Some of them you get along with from the beginning, others not so much. One of many issues can be meeting potential clients who aren't willing to pay as much for your services. In that case, you have several ways of dealing with them.
First of all, you can try and explain why are you a total bad-ass in your job. Elaborate on how cheaper alternatives won't achieve the same quality, and exactly what makes the difference in your pricing - which tools do you use, what kind of output do you provide. When you compare your work to other designers, insist on the best value your client is paying for.
Acknowledging the costs of your services is good, especially if you are confident in your qualifications, and you can back it with the results you have achieved.
If this option seems too risky, and you want that client, you can reply with giving another offer. They are willing to pay something, so tell them what can they get for a smaller price. Later on, they can upgrade your service and have a pretty and shiny product you can deliver.
Showing your character and confidence in your quality is convincing in communication with your client. When negotiating, you are not backing off from your pricing, but are offering another solution, which lets the client know you care about your professional relationships.
Some clients are just not able to afford your pricing. Perhaps they are a start-up and have fewer funds than already established companies. If so, they might be able to work with you in the future. This is why it could be good to ask them what their budget is and make a deal from there. The tone of your response should leave those doors open so that they can come back to you in the future.
While dealing with these types of clients, bear in mind that some of them are just cheap. There are people who will always choose to save some money over achieving greatness in quality. The only reason why they are asking for less is that we let them - the market is full of people who are underpaid in underdeveloped countries. However, if you are driven by your passion for your work, you have the right to produce amazing content and charge what it is worth. You will always find clients who recognize, respect and are willing to pay that.
Author: Nina Petrov
Collaborations are a wonderful happening, especially when they occur for a good cause. And when writers and illustrators gather around a child's book, the real magic occurs. Italian authors Francesca Cavallo and Elena Favilli made themselves well-known with their children's books Good Night Stories and Rebellious Little Girls, so it's not a surprise that their youngest audience got hyped about Rebellious Little Child.
Illustrated by dozens of artists worldwide, this book also teaches us, adults, to keep creating a better world for the generations to come, to overcome our differences and use them as our greatest strength. Rebellious Little Child reminds us of a rebellious little version of us, hidden by the age of commerce, struggle, monetization, and time-consuming unsatisfying jobs. Just as transactional psychotherapy does, this book nurtures the child inside you and gets you moving towards your passions, higher goals, and love.
This book takes children to a whole new dimension, encouraging them to be rebellious and to design a revolution in their own la-la land. A child is inspired to draw and fill in the book while riding a unicorn, or standing upside down, reflecting on things they love, their dreams, fears, things he/she most is proud of.
Distinguished with its unique adorable design, the blanks in the book are to be filled with letters to a child's future self, protest banners for a better world, activism action plans and adventurous travel fantasies.
With over one million copies sold worldwide, Good Night Stories for Rebel Girls has become a global movement and a symbol of freedom. The authors Francesca Cavallo and Elena Favilli return with a hundred new, beautiful stories to inspire girls - and children - to dream without borders: Audrey Hepburn, who ate tulips to survive hunger and then became an unreachable icon of style and an extraordinary philanthropist; Bebe Vio, very strong fencing champion despite a serious illness; J.K. Rowling, who turned failure into a strength and changed the history of literature forever.
Rebellious Little Child presents poetesses, surgeons, astronauts, judges, acrobats, entrepreneurs, vulcanologists: a hundred new adventures, a hundred new portraits to inspire us again and tell us that at any age, age and latitude, it is always worth fighting for equality and proceeding step by step quick towards a more just future.
Unlike the Disney characters we grew up with, imagining that the world will unravel before us, this movement inspires children to take action, demand the world of their own design, strive towards peace, seek, create and take their very own custom-made opportunities.
"Once upon a time ... a princess? Of course not! Once upon a time, there was a girl who wanted to go to Mars. There was another one that became the strongest tennis player in the world and another one who discovered the metamorphosis of butterflies. From Serena Williams to Malala Yousafzai, from Rita Levi Montalcini to Frida Kahlo, from Margherita Hack to Michelle Obama, 100 women are told in these pages and portrayed by 60 illustrators from all over the world. Scientists, painters, astronauts, weight lifters, musicians, judges, chefs ... examples of courage, determination, and generosity for anyone who wants to make their dreams come true."
Rebellious Little Child is more than a book - it is a story that redefines heroes and achievements. It teaches our children of their right to want more for themselves and to always seek happiness. We live in the age when success needs a new definition, the age when playing is more important than having when we value experiences more than real estate.
Think about everything that makes you happy... And now ask yourself what gives? Let's make the world a funny, playful place to be.
Got inspired for a new, groundbreaking collaboration with your fellow designers and illustrators? Search your partners in crime in the COLOURlovers community!
Photos from the website.
Author: Nina Petrov, ninapetrov.com
Now, more than ever, we, humans, are visual beings. Our eyes scroll through thousands of information every day, and we keep being hungry for great visuals to get us inspired, productive, entertained, excited. Right now, telling a perfect story with visual digital tools is the most important part of getting your message across and attracting more people. Every color is a story - what role colors play in this game and how can they help you speak to your audience?
White is known as the Switzerland of colors, neutral and universal. White is the color of virginity and pacifistic state of mind used most often in logos as negative space or text. If you combine it with dark blue, you get the world's most famous logo - Facebook, and when you add red, you get the logo of Pinterest.
Yellow can suggest different things, depending on what you combine it with. It can be cheerful and infantile, sunny, full of light and warmth. It is easy to get attention using this color, and it is the most popular color of the season. Darker versions are shining with credibility in IT or creative industries.
A true foodie color used often in the food industry logo (tasty food, fast deliveries, nice ambiance). Often used as a gradient color between red and yellow, to draw attention and stimulate urgency and alert mode. Just as yellow, orange is playful and warm, emotional color.
Vibrant, strong, dominant and bold, this color gives character to your logo design. Red can be used as a color of heat, danger, alarm, and hostility, but at the same time for love, care, passion, and blood. Whatever aspect of red you are using - it will leave a strong impression. Red is known for raising people's blood pressure and making them hungry. It's most known for its role in Youtube and Mc Donald's logo, combined with white and yellow.
Pink has always been a girly, Barbie, color. It unlocks deep feelings, tenderness, understanding, love, femininity. It also interacts as a color that represents youth, virginity, tidiness, beauty, style, well being. Industries it takes place are beauty, health, and fashion. On top of these applications, pink is a sweet, sugary color, so it is often used to advertise candy or ice cream. For example, it is used in Flickr, in combination with light blue.
This magical color is one of the transeasonal colors we have written about before, which means it is always popular and always a good choice. It is a silver lining between cold features of blue, and all the warmth and heat from red. It's used to describe fancy, royal, sophisticated brands, especially in the industries used by women. Purple is also known for it's mystical and spiritual properties, useful for making people hooked and intrigued. If you like chocolate, it can also be delicious. Yahoo! uses purple combined with white.
Giving a cold shower to your audience is only possible with blue. Blue is your asset for cold and calming stories, showing security, reliability, and professionalism. Also, it is one of the most-loved colors in the world. Used mostly in medical brands, it leaves the impression of success. Just under yellow, blue is the most trendy color of this season. Fun fact: blue pigments are almost impossible to find in nature and synthesize. Used by popular brands such as Skype, Twitter, and 4square, all three in combination with white.
Green is the color of tomorrow! It represents nature, the Earth, rebirth, and healthy human behavior. Used mostly in circle formats, it stands for life and preservation. In other contexts, it can come across as naive, insecure and liable. However, the most common use is for ecology purposes and social responsibility.
Also an Earthy color, grounded, calm and stable, this color is used for furniture companies logos, but also real-estate and commerce. Natural and woody, this color is also well-known for cocoa and it's implications of chocolate and deliciousness. Brown is also warm and close to dark red colors, but dark enough to become neutral, like black.
Very fancy, stylish, and cold, gray is used for frames, thin lines, and backgrounds. Sometimes, dark versions of gray are used in logo design to avoid pitch black. For any color and tone you choose - there is a shade of gray that matches it perfectly! If you need a neutral color, I would always recommend using a shade of gray instead of white or black. Wikipedia highlighted the use of gray in combination with white.
This color is antagonistic, mostly used for its readability on most backgrounds. It is extremely powerful, especially since it's simple and smooth, as well as sophisticated. It is often used in logos, but mostly for shapes and word art, in combination with yellow (IMDB), white (Apple) and green (Starbucks).
I hope you feel better prepared for your logo design and are ready to mix exotic colors up!
Author: Nina Petrov, ninapetrov.com
You have a new project, but you are feeling uninspired? Here are our top pics for websites where every designer can find the right dose of cool designs to jump-start the creativity for the day.
When looking for design inspiration, Colourlovers is a great place to be. This community helps you connect emotions, words and colors, all in one place. Find experienced, creative colourlovers and their best-featured palettes on our website. Engage in design-related conversations on our forum and widen your knowledge every day.
This is a website we probably have mentioned already, but it doesn't harm to make a reminder, and this time really opens that bookmark. Dribble chooses highlights from designers and creatives from everywhere on the planet. From business card designs to app mock-ups, you can definitively find what you are looking for on Dribble. And if you join that community, you have the chance of showing your work to thousands of people. What are you waiting for?
Now, Fonts In Use, unlike other websites listed here, presents a collection of designs where popular or unusual fonts are used. Ever wondered how the font you are choosing is going to look on a cover album? Do you want to know if somebody used it like that already? If there is any chance of you finding that out, it lies on this website.
If you have read any of my previous website reviews on Colourlovers, you would know how awesome I find Pinterest. Here is a hint: this is not a sponsored article for Pinterest, yet here I am, telling everyone how much I'm using it for every line of my work. Pinterest goes from one of the best apps to scroll in the toilet, with nothing to do, to the greatest professional support you can get. Search for the terms you are interested in, and let yourself be splashed with waves of ideas, visually captured from all over the internet.
Which website do you go to when you want to feel inspired? There is a website called Site Inspire. You don't say? Yes, there really is. Besides pretty design, you can also find interesting insights into the design process of well-known designers, so aside from inspiration, this website is professional support to designers worldwide.
Their name speaks for itself, but their tagline really says it all - Trend List is exploring visual trends in contemporary graphic design. Amazed by the simplicity of their website, they gained my full trust, saying that they know what they are doing. Graphic designers, click subscribe today.
What is hot in the world of typography? You don't know? Typewolf does. This website takes you on a tour of current trends in type, spicy letter designs, and magic fonts. This website comes quite handy when you are designing a big brand that cares about being the best.
Just as their name says, Typo/Graphic Posters is a wide archive of various poster designs. Explore many artists and their playful ideas, pick your favorite and spin of their posters! Just for fun :)
Yale School of Art and Architecture opened their Tumblr blog, where you can discover various art forms and impressive artwork. This blog inspires you to think out of the box and be courageous in design.
Desket is essentially an online mug store, but they do have some funny and clever designs which can find their way to your table. They also offer their resources, which are worth checking out.
Behance is also one of our favorite online communities for visual art. Many artists and designers join Behance every day, getting feedback for their design from leading artists in contemporary design.
Book Cover Archive is exactly what it says it is. Like Typo/Graphic Posters, they keep their own collection of book cover design. If your project is to design the worlds greatest book cover, this website is made to inspire you and show you what to do and what not to do :)
What are your personal favorites? Tell us in the comment section below.
Author: Nina Petrov
Brand your business with amazing color combinations to ensure a positive reaction from your potential customers. Consider the fundamentals of color perceptions, which we will mention ahead, and get your colors on!
When you brand your business with pleasing color palettes, you make your target feel comfortable enough to do business with you! It starts from the moment your create your logo whether you decide to use color pantones or hex codes. A Logo Creator for example, gives you template options which you can work on if you don’t feel like starting from zero. Color your brand with your personality and your values!
Color schemes have a psychological impact you need to consider while you build a brand. This is why picking your colors is such an important task! You can create the perception you’re after in order to attract the specific market you want. People are very visual, so colors can impact them emotionally. To understand this better, let’s take a look at general meaning behind the most commonly used colors:
We have gathered the best color combinations for different business industries so you don’t have to break your head coming up with a harmonious mix. First, determine your brand’s personality by asking yourself:
This will help you decide which colors best represent your business personality and which will attract the kind of customers you want. Now let’s get to it by industry and get some color palette ideas that are on point!
Most tech businesses want to look innovative and bold, like they will be the next big thing. Because you are trying to appear innovative, don’t be afraid to step out of the typical blue or green. You can use other great colors like purple, yellow, orange, etc.
As you build your tech business, colors are an entirely personal decision. You should be informed on color psychology plus your brand's personality in order to make a more informed decision. Consider things like, is your business related to social media? Is it an app?
You trust healthcare businesses with your life and this is why their branding should evoke that feeling of security. Because these kinds of businesses have a huge responsibility with the community, their image should be professional, authoritative, and peaceful at the same time. Most healthcare businesses rely on mainly blue tones, but you can definitely get inspired by these colors and try something fresh!
Legal businesses should have a minimalist logo. Most legal businesses choose sober colors to appear professional and keep it basic. They usually decide to use only one or two colors.
Marketing brands usually want to appear as young, modern, and creative! They want to dazzle their clients while still keeping it professional. The challenge for these kinds of businesses is to have branding colors that are both cool while classic. I mean, they still need to be taken seriously. Among the industry, most leaders opt to use purples and they see their brands as feminine.
The real estate competition is fierce! Clients need a brand that they sense they can rely on. If your business is in real estate, just like in healthcare or legal businesses you want your colors to say: trust me. This is why most businesses go with a blue color. Remember you can use awesome color combinations to give your customers the whole message! Try these:
Inspired by a huge library of templates in combination with helpful information on color perceptions, you can design your logo easily using the best colors for it! The rest of your branding is a piece of cake once you have your logo and your branding colors (fonts are huge too by the way). If you decide to create your logo design with an online tool, look for one that allows you to input your exact hex codes for your brand colors.
So now you know! Start creating that unique experience for your customers with a totally fabulous color palette!
Brand consistency is one of the most important aspects of making your store memorable to consumers. Every time customers interact with your brand, online or offline, they should be reminded of who you are, which requires using the same images, logo, colors and message.
Experts estimate it takes five to seven impressions before someone remembers a brand. That number may increase as more and more brands go online and clamor for the attention of a limited pool of customers. If you want to be memorable, you must present your brand in a similar way over and over using a variety of methods.
Using your brand colors in every interaction, including in your storefront location, is a great way to create a memorable impression. However, integrating brand colors into a storefront isn't always easy. You may be limited by the construction and colors already present in a rented space, for example. Fortunately, there are some features business owners have control over when it comes to storefront branding.
Creating window displays that draw people inside is a bit of a challenge. You have to highlight some of your more popular or recent items. However, your display windows are also a great place to integrate some of your brand colors, either through signage or selected products. Think about what might catch the eye of passerby as they walk past your store. What colors surround your windows and what will pop out to potential customers?
If you are in a location where you're allowed to paint, change up the wall colors so they coordinate with your brand colors. Think about the colors in your palette and what compliments them. If your colors are vivid, you may only want to use the brand colors as an accent and stick with trendier neutral tones for the background. Different types of colors have a different impact on your audience. For example, you can use black as a neutral color and to create a sense of mystery or stick with light greens and sandy browns for a sense of tranquility.
Signage is a way to incorporate the colors you want without changing the walls or altering more permanent store features. Using signage is particularly useful if you're still developing your brand colors or testing out colors before making a change. Signage is relatively inexpensive, but still makes an impact on store visitors. Use vinyl signs in the color of your choice or add color elements over a white vinyl sign. You can also use signs to point customers toward your register, sale items or to highlight new arrivals in your store. Don't be afraid to incorporate both brand colors and accent colors for attention.
What color are the bags you put purchased products in? Using customized bags is a great way to add additional branding that utilizes your company colors. Whenever the person leaves your store and others see the bag, the bag should be immediately recognizable as a company standard. Using a signature color boosts brand recognition by about 80 percent, so business owners should look for every opportunity to do so.
Think about the last time you visited a local mall. You may have seen someone walking out of Victoria's Secret with a pink and black striped back. You immediately knew what brand they purchased from. Perhaps you noticed a black back with white letters from Hot Topic. What colors scream your brand identity, and how can you put that on a bag so everyone sees the visualization?
Depending upon what kind of store you run, employee uniforms might be a good idea. Keep in mind that uniforms allow store visitors to readily identify who works there in case they need assistance. The uniform should match the overall branding of your business. If pink is your signature color, invest in pink shirts with your logo or black shirts with a pink logo. Think about what type of uniform best represents your brand and how to add your company colors to the outfit.
If you've ever gone to Best Buy, you know employees are easy to spot because of their shirts with the bright Best Buy logo. Go out to eat somewhere like Hooters, and the orange shirts of the servers pop and grab your attention. No matter what your brand colors may be, your employee outfits should highlight them and make the store memorable.
Adding signage to your floor draws customers in for sales and other events and directs traffic through your store. You can even use three-dimensional signage to draw them into a sensory experience. Signage can be used both outside your store, such as in a shopping mall (if the mall allows it) and inside the store to direct customers down a planned path. Think about footprints in your primary brand color that lead the way to a new, featured product.
Adding in brand colors gives your store a unique identity. Keep in mind, though, that the overall aesthetic of your store is much more important than simply throwing up certain colors. It's okay to limit how much you use your brand color, but there are some places you shouldn't shy away from it, such as a sign for your storefront. With a little attention to color and how it impacts your store visitors, you should find a balance between branding and usability.
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