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The Different Colors in Your Logo Design and What They Stand for


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Choosing a color scheme is one of the most important decisions in the logo design process. Not only do the right colors play an important role in a logo’s aesthetic appeal, they also communicate meaning. Below, we’ll take a look at what the various colors in a logo stand for in order to help you choose a color scheme that will communicate the right message about your brand. Here are the different colors in logo designs and what they mean.

Red

Red is a vibrant and energetic color that is associated with passion, excitement, and anger. It’s a powerful color that can elicit strong emotions in the people who view it. If you want an exuberant and edgy logo that creates a strong emotional response then red is a good color to include.

Orange

Like red, orange is an energetic and vibrant color. However, it isn’t quite as mature and serious and is a little more playful and casual than red. Children often prefer the color orange, making it a good choice for children’s products. Orange is also an appetizing color, making it a popular choice for food and beverage companies as well.

Green

As the color most associated with the natural world, green is a calming color that conveys the idea that your brand is natural and eco-friendly. Since green is the color of cash, it’s also associated with wealth and is thus often used in logos for financial institutions.

Blue

Blue is the most common color in logo design, and over half of all logos incorporate some shade of blue into their color scheme. Blue is the color of intelligence, trustworthiness, and maturity. It’s often associated with technology and is therefore an especially popular choice for tech company logos. However, blue can be successfully used in just about any logo design.

White

White is the color of cleanliness and purity, which makes it a popular choice for pharmaceutical companies, cleaning supply companies, and many more. In most cases, though, white is better used as an accent color rather than the primary color in your logo since too much white will be seen as sterile and bland. This is especially true since most logos displayed online will be displayed against a white background.

Brown

Brown is an earthy and masculine color. Like green, brown is associated with nature as well, though it is most often more associated with the rough and rugged side of nature than the calming and peaceful side. If you are selling equipment, sporting goods, or other products geared towards outdoorsy customers then brown is a good color to include in your logo.

Black

Black is a modern, powerful, and luxurious color. It’s also a very formal color, though, so if you are going for a fun, casual brand image then black is best avoided. If prestige, luxury, and class are the connotations that you’re aiming for, though, then black is an excellent color to incorporate into your logo design.

Pink

The color of femininity, pink is a fun, playful, and lighthearted color that is a good choice if your brand is targeted almost entirely toward female customers. However, the color pink will repel many male customers, so it’s not a great choice if you are attempting to sell your products or services to both sexes.

Yellow

Yellow is one the brightest and most cheerful of all the colors. It is often associated with childhood and therefore is often used to promote children’s products and brands. If you use yellow in your logo, be sure to stick with the brighter shades as dull or brownish yellow is associated with sickness.

Grey

Grey is a neutral middle ground between white and black. It’s a serious and mature color that is often associated with industry and manufacturing. Grey by itself can also be a very unexciting color, though, so unless neutral and unexciting is what you’re going for it’s better to include other colors in your logo as well.

Purple

Purple has long been seen as the color of royalty, dating back to the times when purple dye was the most expensive of all dyes. Today, purple is still associated with royalty and luxury. It’s a slightly feminine color, but certainly not so much that it excludes male customers in the same way that pink is prone to.

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How to choose the colors for your company logo


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Do you know how to choose the colors for your company logo? Creativity is key during this process and so is the manner in which the clients will perceive the color and the logo and its entirety. Choosing the company logos’ color will require some thought and a clear understanding of the brand identity along with the message you want to convey about the company. The brand color scheme is one of the most important decisions when creating the overall identity and aesthetic. This guide can help you understand how colors are generally perceived and can help as a starting point for selecting a defining color scheme.

 

The color emotion guide

 

Colors have a strong influence on our emotions and behaviors and marketers, as well as brands, will often put this color psychology to good use. Researchers have long been studying the effects of colors on our feelings and on how we perceive the things around us and undoubtedly some of these are very well known. Selecting a company color should be a decision that takes place when investors work on their trademark. For example, entrepreneurs in Asia can work with their designer to find a suitable color, while creating a distinctive trademark for their company in Singapore.

 

What company owners should know is that they can use the color psychology to choose the most suitable color scheme for their brand logo. The list below is a brief guide of the emotions generally attributed to each of the main colors.

 

Red: passion, power.

Orange: energy, warmth.

Yellow: optimism, sunshine.

Green: soothing, nature.

Blue: trust, peace.

Purple: royalty, creativity.

Pink: femininity, tranquility.

Brown: serious, robust.

Black: sophisticated, prestigious.

White: clean, noble.

Grey: mature, accessible.

 

Naturally, entrepreneurs can choose a single color or a combination thereof. Foreign investors who choose to open a company in another country can perform a research before choosing their brand color. For example, an experienced team of Cypriot company formation agents can help entrepreneurs start their business in this EU country that offers a very advantageous tax regime.

 

Issues to consider

 

The logo color can fit in a common color scheme for the industry. For example, green is naturally a very common choice for gardening businesses. However, the color selection process should be based on a thorough research to find the company’s true voice, regardless of the ones of the competitor’s.

 

When creating a distinctive trademark in Hong Kong, for example, entrepreneurs who are trying to open a company in the financial industry – one of the most developed ones in this jurisdiction – can stray from the commonly used colors in this business sector, like blue (which symbolizes trust) and create a bold and new logo.

 

The company’s tone and the message it means to send out to the world are all important factors when creating the brand logo. These, together with the chosen color scheme, should come together harmoniously to reveal the brand identity.

 

 

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Derek Hood - Visual Artist Launches New Collection


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Derek Hood is a top UK based artist known for his vast collection of unique pieces of artwork. Derek has always been thrilled with drawing and painting, and therefore it was not surprising when he enrolled at University to study Fine c. The university is one of the best when it comes to honing the skills of students in matters of visual artistry. This move helped kickstart Derek’s journey in mastering fine arts as he gained broad exposure during his time at the university where he had the chance to interact with some of the best minds in the field as well as to visit several exhibitions which he drew inspiration from. He was also actively involved in student activities such as leading various exhibitions which prepared him to step into greatness.

 

Since his graduation from the university in 2007, Derek has embarked on creating various types of visual artistry. He started off by focusing on drawing, a field in which he found himself to be a natural. Derek has a knack for creating an image off the top of his head. All he needs are his tools, and he uses a wide array of them such as wax pencils, graphite pencils, ink, and pen. He is also well versed in various drawing techniques using graphite pencil sketches, for example, blending, scribbling and cross-hatching.

 

After practicing on drawing for a while, Derek decided to shift his focus to painting. This decision was informed by a trip to the Sistine Chapel where he laid eyes on various painting techniques that sparked not only his curiosity but also his interest. His style of painting is unique and speaks volumes about his personality and style. Derek prefers to use bright colors which stand out. He applies various blends of primary colors which he mixes deliberately to come up with his paintings. He draws his inspiration from the period he tries to portray or from a culture. He also looks up to the works of some of the greats in the industry for inspiration such as Urs Fischer, Katina Bock, and Kapwani Kiwanga.

 

Derek is also interested in various other forms of art which he also learned at the university. These art forms include:


  • Cubism
  • Expressionism
  • Impressionism
  • Illuminated manuscript
  • Dadaism
  • Mosaics
  • Surrealism
  • Photography

 

His latest undertaking has been in the field of sculpture. Derek has always known he had a thing for sculpturing and he is now focusing his time on honing his skills and creating amazing pieces of sculpture. Derek has his mind set on becoming one of the greatest artists in the UK. After completing his studies, he is now focused on creating a fantastic gallery that would stand out for decades to come and which will showcase his unique skills and secure a place for him among the greatest UK artists of all time.

 

Derek has been already well onto his way of making his dream come true. His works have already been featured in several of the top street galleries and art exhibitions in the country.

 

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21 Digital Marketing Hacks to jumpstart your online success today


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According to Statista, 2015 brought about $59.82 billion spent on digital marketing in the US, and the number is expected to grow to a whopping $113.18 billion by 2020. A field growing in popularity day by day, Digital Marketing has been the talk of the town over the last decade. To some, it remains a cloud of mystery.

In this infographic, we attempt to simplify the topic for brands that are just starting out and are overwhelmed by the sheer number of things they have to do. There seems to be an ever-increasing list of activities under the umbrella of digital marketing that demands our attention. Most of them are sadly not worth our time. Here, we cover what we consider the foundation of digital marketing that forms the requisite for greater things to come.

 

Website leads conversion

Your website is not just a namecard. It can be a source of leads and sales for your business. To do so, it needs to be able to convert web visitors into leads. With a potential customer in mind, you would need to ensure that your website provides them with a good level of ease and convenience, whether in navigating your website and learning about your product, or simply in contacting you. Hence, adding forms to every page of your website can work miracles, and avoids the customer having to strain their mind browsing your website for an enquiry they may have.

Meanwhile, testimonials and other social proof from your previous and current clients placed on various landing pages of your website would give a good impression to potential clients or customers, drawing them to look more into and eventually purchase your product or service. This occurs as, instead of you and your website selling the product, your testimonials etc. would do the work for you, as potential clients often prefer seeing proof that your product would benefit them, from those other than your brand’s sales representatives themselves.

Lastly, were you aware of the fact that an increasingly larger number of Internet users use their smartphones to browse websites and social media instead of, say, their laptops? This is where the importance of having a mobile friendly website comes in, since a majority of your visitors would be browsing your website through their smartphones and not their laptops. Take a step back on those graphics and animations, and ensure that the mobile version of your website is just as easy to navigate; and see the leads rolling in!

Email marketing

Lets put it this way: do you know anyone who doesn’t have an email address? Neither do we. Moreover, Exact targetreported that accessing email is the one task people tend to use their smartphones for the most; yes, even more than connecting to social media.

Hence, reaching your current or potential customers through their email may be the best marketing tool you may have the liberty to use. An email marketing campaign’s ability to be personalised specifically towards each customer gives you all the more reason to consider this particular marketing tool since. Often enough, customers seeking your product may not always be aware of that new blog post on your website, or that brand new service your company just launched. With email marketing, your customers can be made aware of all this, as well as new promotions and updates specifically catered towards your loyal customers. Moreover, A study by Adobe found that your current customers are 9x more likely to convert than 1st time prospects.

How would you jump on the email marketing bandwagon, you may ask? It’s quite simple, really. After you’ve complied a list of all your customers’ emails and contact details, you can pick one of several email software providers –Mailchimp, for example, is completely free for your first 2000 subscribers! –and proceed to blast your emails. Other tools such as SumoMe, Leadpages or OptinMonster can always be used to continue collecting more emails, and by sending out regular and attractive emails to your customers, you earn their loyalty.

Search Engine Optimization

Search Engine Optimization –or SEO, as it is more commonly known –is the buzzword within digital marketing as it stands now. SEO is the top source of organic traffic and leads. With 97% of consumers using the Internet to search for products or services they require, SEO potentially is a vital lead generation tool.

So, how does one go about planning SEO? To track your web traffic, install Google analytics; to communicate with the Google search engine, install Google search console; and lastly, install an SEO plugin such as Yoast, if you are using WordPress. After submitting your sitemap to the Google search console, you must begin producing keyword-based content. This, along with ensuring your website’s URLs are short and concise, would gradually move you further up in your potential customers’ search results, hence leading them to your website and, eventually, helping you create yet another source of leads. For more information, check out our comprehensive guide to technical SEO.

Social Media

In the current decade, social media has become the driving force for businesses. Often enough, it can too be said that, without a presence on social media, your brand may just cease to exist. Keeping up with the times is crucial for your business, both in drawing in more customers and maintaining your existing ones. As with the case of email marketing, social media aids your brand in getting the word out; in updating your clients of your new promotions and services, while targeting potential clients with the use of ads. Our day to day lives often feel incomplete without accessing social media a few times a day, at the very least, with Singaporeans, for example, having reported to be spending a whopping 2.2 hours a day on social media. An indication of the role of social media within businesses can be seen too with the online presence of 91% of retail brands on two or more social media platforms.

In terms of your website, connectivity to various social media platforms and vice versa should be your topmost priority. This can be established by adding social sharing buttons to every page of your website, and, while sharing posts on social media, ensuring that your posts lead to your website, so as to increase the traffic and resulting leads. However, before you can go about sharing and spreading the word on social media, it is too integral that the content on your website is beneficial enough to your users. Social Media, as the name suggests, is a platform for socializing and not for selling. Hence, brands should strive to provide value and useful content on social media, with the view of building a long term relationship with their audience.

Finally, it is also recommended that brands try out advertising on Facebook. It allows them to reach out to a huge group of audience at low costs, relative to other traditional ads platform such as newspaper or magazines. However, there must be proper strategy in place if one is seeking to obtain a positive ROI from their facebook ads. To that end, you can check out our guide to Facebook advertising.

Blogging

Blogging is an up-and-coming method of leads generation. It is premised on the idea of using information to create trust with today’s highly educated audience. Pay close attention to your content, and always prioritise quality over quantity. If consumers of your blog posts are put off after having read just one low-quality piece, chances are they might not return again to your website when a new piece is published and promoted.

Look to your customers’ recurring queries and frustrations, and turn them into blog posts; not only would your blog posts then be of interest to your customers, but they too would gain more traction as compared to other, less significant topics. Moreover, the content itself should be in a specific tone of voice that would attract customers; easy to read and conversational tones which can also be promoted on social media are often the best approach. Take your time in copywriting the headlines of your articles too; with the fast-paced life that we currently live, your customers would more often than not only read your article’s headline, and then go on to read the rest of the article if and only if it piques their interest.

Conclusion

Adapting to the changing tone of the world has become crucial, with the fear of you and your brand being left behind quite real. Your customers now expect you to maintain an online presence, while it has been proven time and time again that digital marketing, as compared to more traditional marketing perspectives, outperforms in all aspects, whether it be cost, convenience, or audience reach. Following these hacks listed above, digital marketing would be less of an uphill task.

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Scrabble your brand


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Verbal vocabulary, just as much as visual, is a key to storytelling. Whether you are an artist, designer or in the marketing field, expanding your vocabulary gives a special spice to your narrative, but also develops an intellectual and sophisticated language for professional communication.

English is a world spoken language, and the new era of technology is reshaping the language structure every day. E-content replacing books; blogs and vlogs trending in the virtual world, using the slang of the language and draining the word bank syllable by syllable - creates an alert for seeking new inspiration in the beautiful and rich English language.

A solution for introducing the variety of English language back to our lives could be a modern adaption of an old fun for the whole family game. Remember the Scrabble? It is a game where two players expand their creativity and vocabulary. Simply mind challenging and competitive game you can play all day long.

Yes, Scrabble is back in the game!

Curious about this adaptation? We can tell you more! Scrabble World Finder Guide is a new platform with an extraordinary dictionary of English words. With it's elegant and simple design, it is also an example of a stylish website in 2018. What this website offers is an ability to quickly find the word you were looking for by simply writing all the right letters in the search box. And just like in the Scrabble game, it generates the maximal length of the word you could result with the letter input, as well as all the words created by the combination of those letters.

For example, for your input "SILEBL" it generates 40 words for you, such as "LIBELS", "BELLS", "ISLE", "BIS" etc. This feature is creatively called Scrabble Cheat on the website.

Among other features, you can search all the words that start with a letter of your choice and choose the length of the word (Words With Friends). You can also be specific whether you are playing Scribble for the US, UK, or if it is game with worldwide rules.

What is particularly interesting about this platform is, as we mentioned, that is it a practical dictionary. In fact, for every word you discover on Scrabble World Finder Guide, there are one or few explanations to the both - word meaning and its practical use.

There are many benefits into playing the Scrabble game. It improves your spelling, expands your vocabulary, develops your analytic and mathematical skill, and it never gets boring, especially if you're playing it with friends.

Readers of COLOURlovers and professionals in your industries, it's time to step up your game, engage your both hemispheres into this creative research, and have absolute fun while playing and exploring!

Check it out by following this link ---> scrabblewordfinderguide.com

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How Strategic Use of Color in Web Design Can Increase Conversions


 

Anyone can put up a website for any reason, but most webmasters do it to get conversions. Getting visitors to sign up for a newsletter, fill out a contact form, and buy products or services their site is offering is what gets webmasters going, and web design plays a crucial role in acquiring those conversions.

A website’s design is an essential factor in getting visitors to check it out. Ease of navigation, mobile responsiveness, and the way the call-to-action button looks are just some of the many elements that can either attract or turn off users.

The same goes for color and how web designers use it in their work. Colors are a powerful tool in web design because they make quite an impact on human attitudes and emotions.

With strategic color use, web designers can make a website project an air of reliability. Creating a sense of urgency or making people feel passionate about something is also possible if the web designer uses specific colors in a particular way. Whatever reaction or emotion a website's design elicits from visitors, you can bet that the colors the designer used have something to do with it.

Industrial psychology has a sub-field called color psychology, which revolves around analyzing the emotional and behavioral effects that colors and color combinations produce. With an understanding of color psychology, a good web designer can use certain colors and the human emotions associated with them to trigger specific reactions from visitors. More often than not, the right use of these colors in web design can lead to conversions.

To be able to use color strategically, a web designer must know which values and emotions are commonly associated with what colors. Here’s a guide on some basic colors that you can refer to when designing a website.

Red

Are you working on a page for a clearance sale which will last for a limited time only? Use red to make visitors feel like they have to rush immediately to the store or miss out on the opportunity. When used in marketing materials that scream about huge discounts, red can create a sense of urgency.

Blue

In the business world, the use of blue is common since it projects security, stability, reliability, trust, and intelligence, among other things. Blue is also cool to the eyes, which is probably why many people associate it with calmness and serenity.

Black

Black is elegant, sleek, and glamorous, which is probably why ad campaigns for high-end products use it frequently. Black is great for projecting power and authority as well.

White

The healthcare industry uses white heavily because it symbolizes hygiene and cleanliness. White also represents innocence, purity, and virtue.

Yellow

If you want to draw visitors in by projecting cheerfulness and warmth, then you should use the color yellow in your design. Go a little easy on the color though, because a color as sunny as yellow can get a bit overwhelming.

Green

Websites dedicated to environmental causes typically use green. Green is also popular among businesses that would like to convey decisiveness to potential customers.

There are many colors out there with emotional associations determined by color psychology. Study them, use them strategically, and help improve your conversion rates.

About The Author

Anthony Tisara is the Outreach Manager at My Biz Niche, the go-to Phoenix-based digital marketing agency specializing in effective SEO and stunning web design solutions built to capture your target audience and generate more leads. He enjoys traveling with his family and organizing weekly trivia events with his friends.

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16 Branding Ideas for Your Online and Offline Locations


 

Figuring out how to brand your business so it’s easily recognizable to consumers is challenging. Not only do you need consistency across both online and offline locations, but within the messaging itself.

You compete against millions of businesses. With more than 30 million businesses represented on Facebook, for example, you need a plan to stand out from all the noise the typical consumer is inundated with, or you’ll likely be overlooked.

Fortunately, there are a number of ways you can integrate both online and offline marketing to create a voice for your brand and reach your target audience.

1. Offer Custom Content

Don’t just churn out generic content or retweet other people’s content. If your goal is to drive people to your website, then you have to give them a reason to go there. Content is still king when it comes to offering something custom to your customers. Seventy-eight percent of people are more likely to trust a company offering custom content versus generic.

2. Make Your Logo Memorable

There are some brands whose logos are so recognizable you instantly know what company is tied to the ad or image. Think about some of the popular brands out there, such as McDonald’s or Walmart. You instantly thought of their logo, didn’t you? Your goal is to make your logo just as memorable. This is accomplished with color, specific typography and exposing the consumer to the logo over and over again.

 

Guitar Studio’s logo is memorable in that it incorporates what they do by adding musical instruments into the logo itself. The text is bold and simple, but the colors are black and red, which catches the eye over a white background.

3. Wrap Your Vehicle

Out-of-home advertising, such as wraps on vehicles, has a six to one return on investment (ROI). The overall look should match your brand identity. A professional can help you match colors and typography so your vehicle is as recognizable as your website or storefront.

4. Share Your Values

What do you value as a brand and as an individual? This should clearly tie into your company’s overall purpose. If you aren’t passionate about something, consumers will see that. However, you also have to communicate your purpose so they know what you’re striving toward.

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Life Is Good has a basic philosophy of spreading good vibes. You see this in everything they do, from the clothes they make to the message on their website to sharing photos of their customers and how they treat their employees. It’s an overreaching message for their brand that you’ll see over and over again. They also donate money toward helping improve the lives of children.

5. Sponsor Local Events

Sponsoring local events is a great way to get out in your community and start building relationships on a local level. As with other advertising opportunities, remain true to your brand image with the same logo, colors and message. Local events can include fundraising, little league and school events.

6. Offer Transparency

Consumers care that a brand means what it says and is open and honest. If a brand offers total transparency, around 94 percent of people say they will likely remain loyal to that brand. Make transparency part of your overall branding efforts both online and offline.

McDonald's deals with all sorts of rumors about their mega-brand, so they came up with a transparency campaign in Canada to answer any questions consumers might have and tagged it "Our food. Your questions."

7. Police Your Brand’s Usage

One of the worst things you can do is let other people represent your brand in a way that is unflattering to you. If you don’t stop these imposters, then you risk the general public thinking you endorsed whatever they said or did. Disney is notorious for protecting their name and trademark, and rightfully so. You should be as well.

8. Show Them You Care

People feel an emotional connection to brands they think care about them. Sixty-five percent of consumers say if a brand cares about them they are more likely to form a long-term relationship with that brand.

Harley Davidson is well known for their amazing customer service that goes on long after that initial purchase of a new motorcycle. Once you buy a motorcycle from them, you're considered part of their "Harley family." There is a Harley Owners Group (HOG) that you can join. This allows you to connect with other Harley owners and share tips and maintenance ideas.

9. Put Your Stamp on Everything

If you want people to become familiar with your brand name and logo, you need to put it everywhere. If you have a brick-and-mortar store, put your logo on the bags you place purchased items in, at the top of the sales receipt and all over your store. For online, add your logo to social media, your website, and any email you send out.

10. Give Out Freebies

Find brand ambassadors to help you spread the word about your brand and what you do. This means passing out things such as hats and T-shirts with your brand logo and message on it, but also developing an insider pool of people who will help you spread the word.

11. Start a Rewards System

Want to drive loyal customers to buy more often? Develop a rewards system for everything from referring new customers to purchases they make. Brands such as Starbucks do a good job of blending online and offline marketing by offering an app that rewards loyal customers. They also have a “frappy hour” they send out push notifications about.

12. Throw an Online Event

Facebook allows you to schedule events, create private groups and host a party online. Optionally, you could also install chat software on your site and host an online event on your own server. The key to throwing an online event is to get people in the door. You can do this with free prize drawings, a special guest speaker and mentioning the upcoming event on social media and to your private mailing list.

13. Host an In-Person Party

In real life, you can host a party for local media to get the buzz going about your brand. Invite any influencers in your area as well. For example, if Mary has always been your number one fan and regularly sends people into your store to try what you have to offer, invite Mary to your VIP party.

14. Walk the Neighborhood

Print out some door hangers or flyers about what you have to offer and invite the neighborhood to come see you at your place of business. Even if you’re on an extremely tight budget, printing these items doesn’t cost much. All it will take is a little of your time.

15. Give Speeches

Be a guest speaker both online and offline. This allows you to reach new people one or a few at a time and tell them about what you do. First, you must find a topic that people want to know about and that ties into your niche. Then, you develop some talks that teach others but also promote what you do and your business.

16. Trade Advertising

Seek out like-minded business owners who run businesses that are similar to yours but not direct competition. For example, a bakery might team up with a wedding planner. You then trade advertising in one another’s newsletters and refer people to one another.

Branding Ideas

These are just a few branding ideas applicable to both online and offline branding efforts. Keep your eyes and ears open for additional opportunities to get your brand message out there. The more people hear about you, the more likely they are to consider doing business with you.

 

 

 

 

Lexie is a graphic designer and typography enthusiast. She spends most of her time A/B testing websites and creating style guides. Check out her blog, Design Roast, and follow her on Twitter @lexieludesigner.

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The Emotional and Behavioral Effects of Color


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It is difficult to dispute the importance of color to branding-related endeavors. Color is evocative, creates an attraction between consumers and products and is capable of boosting recognition of a brand significantly.

 

The fact of the matter is that colors have the ability to produce feelings of happiness or sadness, sensations of thirst or even fatigue. Designers need to grasp the ways in which different colors can psychologically impact everyday people, including the audience a client intends to reach. It is worth reviewing the manner in which color guides our decisions, emotional reactions and moods.

 

Warmer Tones

 

Sitting adjacent to one another on the color wheel are hues of yellow, orange and red. These are known as warm colors, and they are known to bring about a feeling of energy, gladness and hopefulness. It is also necessary to note that orange and yellow may cause irritation to some people's eyes, and they can work to boost appetites.

 

Consider some of the more popular fast food establishments and their frequent use of red and yellow in packaging, logos and the like. What is the reason for this? The goal is to prompt feelings of hunger and an impulse to eat something immediately.

 

Stunning Reds

 

Dynamic and warm in nature, red routinely sparks the full emotional spectrum. Many think of it as a color of love and passion, but also of risk and rage. This is a color that can set heart rates racing and generate a sense of real excitement. If a design element needs to receive a significant amount of attention, such as an online security alert, it is wise to render it in red. Used as an accent, however, red should be applied moderately, since it has a tendency to feel overwhelming at times.

 

Oranges

 

This is a color grouping that generates happy, vital feelings in those who see it. It is an attention-grabbing hue, but it does not feel quite as powerful as red. Orange is forceful, but maintains balance and friendliness. For effective calls to action and invitations to subscribe to or purchase a product, orange can be an ideal choice.

 

Sunny Yellows

 

In terms of the warm color family, yellow might just be the tone with the most energy. It conjures thoughts of sun, laughter and light. Yellow accents are great for producing an optimistic vibe in viewers. Of course, yellow does reflect large amounts of light and may feel harsh or irritating at times. Thus, this color should be used in a measured way in order to draw attention just where it is needed.

 

Cooler Hues

 

Purple, green and blue comprise the cool color family. These tones generally produce feelings of calmness and serenity, though they can also be seen as somewhat sad. Many feel that purple is great for promoting creativity, given that it blends relaxing blue with fiery red. Clients needed to generate an aura of beauty, healthfulness or safety ought to think about using these types of colors.

 

Grassy Green

 

This color has long reflected feelings of wealth, health and regeneration. Green is pleasing to the eye and can help in the creation of balanced designs.

 

Beautiful Blues

 

Tranquility, spirituality and trust are all feelings elicited by the color blue. While darker blues are great for generating a professional look for corporate clients, when used to excess, the effect can be rather cold. Lighter tones of blue create an approachable and friendly vibe.

 

Powerful Purples

 

Long recognized as a color connected to royalty and wealth, purple tends to lend a soothing air. Therefore, it is a popular choice for cosmetic and personal care products. Deep purples are perfect when a sense of luxury is required.

 

Comfortable Neutrals

 

White, tan, black, gray and brown are essential colors for the backgrounds of great web design. White, black and gray are great for pairing with bright tones. When texture is part of the design scheme, brown or tan backdrops are key.

 

Designers must always remember that responses to color are very subjective and may differ substantially depending on the cultural background of the viewer. Because of this, designers must never fail to research their intended audience and make deliberate color choices based on their findings.

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Wood or Steel Entry Doors? Here’s How They Compare


 

 

When choosing a new exterior door for your home, there are a lot of things to consider. As the first thing people see when visiting your home, entry doors should not only be durable, but aesthetically pleasing as well. Here’s what you need to know if you’re deciding between wood or steel exterior doors.

 

Durability & Security

 

Entry doors need to be tough in order to withstand wind, rain, sun, and of course — intruders. Steel is one of the most durable and weather-resistant door materials available. Wood doors can scratch, peel, bubble, rot, and warp because of extreme temperatures or water. In contrast, steel entry doors are designed to resist the elements to maintain their shape and strength. Those that have undergone galvanization provide extra resistance to cracking, bowing, and rust. Their resistance to warping adds to their security; heavy duty steel doors are difficult to manipulate and open when they’re locked, making them one of the most secure type of doors.

 

Although steel is more durable, many wooden doors are made with wood-veneer skins over an engineered-wood core, which minimizes the door’s vulnerability to warping. However, neither door type is indestructible — when choosing a replacement door system, be sure to choose a manufacturer such as Centennial Windows & Doors that offers a lifetime warranty so any damage is repaired at no cost to you.

 

Energy Efficiency

 

A common reason for replacing an exterior door is energy efficiency. Those that aren’t properly aligned or damaged can make your energy bills skyrocket. In the case of wooden doors, water can seep into the joints, which loosens them and allows air to flow through, contributing to poor energy efficiency. If you’re choosing wooden doors, make sure to opt for those that are made with a water-barrier construction that helps water run off the door without entering joints. While steel is a conductor of heat, modern manufacturers take this into account to make energy efficient steel doors. Premium steel entry doors are constructed with an improved insulated core, a wooden frame that holds insulation, and coated with galvanized steel — this keeps your home cool in the summer and warm in the winter. When shopping for replacement doors, make sure to look for the ENERGY STAR® certification to ensure you’re buying the most energy efficient doors.

 

Aesthetics & Cost

 

From traditional to contemporary, both wooden and steel doors offer design versatility to suit the look of your home. Wood is a warm, natural, and inviting material, and these exterior doors come in a range of wood types, including maple, walnut, oak, mahogany, cherry, and more. They can also be customized with embellishments and carvings.

 

With the right exterior door manufacturer, you can customize your steel door to be the size, colour, style, and design you want. You can also add glass panels to your door system to make it even more unique. Though usually available in a smooth finish, steel doors can be embossed with a wood-grain pattern, painted in the colour of your choice, and typically have a paneled design that mimics wood styles.

 

Solid wood is usually the most expensive option for an entry door, while steel makes for an affordable exterior door option. Prices vary depending on where you purchase from, but they are typically less expensive than wooden doors.

 

There are many sites that make it easy to directly compare home products. For example, this site in particular offers direct comparisons and reviews of the best water dispenser for your home, and includes reviews from real home owners. By searching online for product review sites, you can quickly confirm your instincts and double check if you are buying the correct products.

 

Whatever exterior door material you choose, make sure you purchase and install from a reliable company who can meet with you to evaluate which type is best for you.

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Professional Showcase Of 25+ Web Development Tools and Resources


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It is very popular these days to use web resources and services to deliver better quality and save time or even money. I dare to say that it is a damn fine idea. Why build from scratch rather than let the web tools or services do their magic?

You can focus on delivering quality and increasing the user engagement, while the web tools and services can help you with your daily tasks. Below there are many WordPress professional plugins, themes and a managed hosting solution; website builders, a fmarketplace with thousands of digital products and many useful services.

Check the reviews below and share your thoughts.

1. Tickera - WordPress event ticketing system

 

 

Selling and sending tickets online is now easier than ever. Tickera is a highly appreciated WordPress plugin which will help you have your own online ticketing system. It is fully compatible with all WordPress themes which respect the standard and will blend perfectly into your new or existing designs.

Everything you need can be done with Tickera, it is packed with tons of features and options. You can use their ticket builder to fully customize and differentiate your VIP and standard tickets. You can put barcodes, use discounts to boost sales and much more. Much more can be done, check their website.

The pricing starts from $49 per year and there is a one-time installment fee of $70. Keep in mind that Tickera does not take a cut of your profit, they have fixed, transparent costs. It is probably the most affordable and professional solution on the market.

See Tickera in action! Here are some examples of the most used scenarios for ticket selling. Whether you are hosting single event or having website with multiple events or decided to harness the power of Tickera and WooCommerce fusion via Tickera Bridge for WooCommerce - it is all there for you to try out in "real life" examples! If you need a demo account go here.

 

2. LayerSlider - Responsive WordPress Slider Plugin

 

 

With more than 1.5 million active sites daily, LayerSlider is probably the best premium multi-purpose animation platform which will help you build sliders, gorgeous image galleries, animated landing pages and even full websites in record-time.

LayerSlider is the complete solution, being packed with tons of features and options. It has versatile layouts where you can select a full screen, full width, full size or hero scene display mode. It is fully responsive, looking great on any device: smartphones, tablets and desktop computers. LayerSlider is having the best drag and drop editor on the market. It is super simple to use, you don’t need to have coding skills or previous experience and it has everything included to help you: live preview, undo-redo, keyboard shortcuts, Photoshop-like image editor which works excellent and much more.

The version for WordPress costs $24 and for jQuery is just $15, both having lifetime updates with regular new great things included and 6 months support. On their website you will find all the documentation you may need and a dedicated support team to help you.

3.  Pagely - Managed WordPress Hosting

 

Beyond being the first Managed WordPress hosting solution, Pagely is committed to creating a company that values employees and customers first. They work hard, are kind to everyone, and act with a conscience. It's these values with which they’ve built a best-in-class service with the industry's top engineers who care about the communities they serve on a human level. This, along with an innovative and proprietary tech stack built on Amazon Web Services makes them the market leader in managed WordPress hosting for enterprise.

 

Pagely utilizes a partnership with Amazon to deliver the best-Managed WordPress hosting services on the market with the most experienced technical staff in the industry. They are focused on enterprise and the public sector but any WordPress website which needs speed and availability will benefit from having Pagely on their side.

 

Check Pagely and pick the plan you need, if you don’t know what fits best you can discuss with their friendly and professional support team.

4.  Goodie - Web Development Service

 

 

Goodie is a professional but with a different approach web development service which will build you the website you dream for. The price is starting from $999 and if you need more features, Goodie will send you an affordable quote for the additional options. If your website is super-simple, they will add value, so your website will worth the money you have paid.

Upload your projects details and get in touch with Goodie.

5.  Ultra – The Most Powerful WordPress Theme

 

Ultra is a powerful WordPress theme made by the well-respected developer Themify. It includes a brilliant and easy to use drag and drop builder, 11 bonus add-ons and the possibility to create unlimited websites with the license.

6.  WPKube

 

 

WPKube has a small, yet a premium collection of WordPress themes which you will find very interesting. All their themes are pixel-perfect, multipurpose, load extremely fast and are SEO friendly. Check their portfolio.

 

7.  Colorlib – Apply

 

Apply is a gorgeous, free one-page theme which is having a modern and clean design. It can be used showcase your mobile app, but also for other scopes. The free themes are having lots of features and options which normally can be found in the premium templates.

8.  Postcards

 

Postcards can be quickly used to create professional emails without writing a single line of code. The powerful drag and drop builder and the 70+ elements will make your life easy. Keep in mind that the elements are retina-ready, you can choose from 800 Google Fonts and more customizations can be further made.

9.  Slides

 

Slides is a premium website builder which will help you have your own gorgeous website in minutes, without having any previous experience or coding skills. You can choose from 180+ beautifully designed and fully functional elements that in combination with the drag and drop builder will create you a gorgeous websitE.

10.  Codester

Codester is an excellent marketplace which is quickly growing from one month to another. Web designers, developers and everyone looking to buy PHP scripts, app templates, website themes and much more. If you are looking for an additional income, you can sell your products on Codester, they are not requesting your products.

11.  MeridianThemes

 

 

MeridianThemes is a powerful WordPress theme developer which is creating pixel-perfect, free and premium templates. All of their products are having gorgeous designs, load extremely fast and look great on any device your website visitors may have.

12.  uiCookies – Frame

 

uiCookies is popular for delivering awesome free themes which can be easily fully customized to fit any project. Frame is a free one-page theme with a modern and clean design, fully packed with features and options that are giving this theme a premium touch.

 

13.  FreelanceLogoDesign

FreelanceLogoDesign is a platform which lets graphic designers compete to send their best logo design. Enter a simple logo design brief and pay $19, the platform will assign 3 designers which will be creating 6 custom logo concepts for you. You will receive the logos in less than 6o minutes and after you pick the one you like, you will pay $49 for the copyright.

 

14.  MailMunch

Working on all websites and all e-Commerce platforms, MailMunch is a popular way to increase conversions on your website. Create beautiful opt-in forms without writing a single line of code, starting from the professional included themes.

 

15.  WhatFontIs

 

 

WhatFontIs will quickly identify the fonts you are looking for from any URL or image which you will upload. What is even greater to this platform is the fact that you will receive free and premium alternatives, most of the times saving you money. Start using it, you will find it very useful.

 

16.  Pixpa

Pixpa is a powerful and popular portfolio website builder, packed with an excellent drag and drop builder, beautifully designed themes and much more. You don’t need any coding experience or previous experience, anybody will obtain great results.

Try it for free for 15 days.

 

 

17. SuperbWebsiteBuilders

 

SuperbWebsiteBuilders is a decent choice for users, who intend to find the best website builder to complete particular tasks. The website provides the reviews of the top rated website builders, their characteristics, and list of pros and cons users should know when selecting the best platform. Due to the professional approach of Howard Steele, the owner and the chief editor of the website, it has become a decent information source for professional web designers and newbies.

 

18.  uKit

uKit is a robust website builder for business owners that have an edge over other site-building solutions due to its solid functionality and easy to use interface. The brings over 350 designer-made themes encompassing 38 business categories to suit just any kind of website. The platform offers everything you might require to set up your own professional digital presence and go online in a matter of minutes.

 

19. uCalc

uCalc.pro is a free online service that lets you create a custom embeddable calculator in a matter of minutes. Start by choosing a template (there’s a good collection of modern, designer made layouts), add the input fields you want and you’re all set to go live. Your visitors will be able to calculate mortgage, loan payments, interest rates and much more directly on your website.

 

 

20 .IM XPRS

IM XPRS is a decent choice when it comes to selecting a functional and affordable website builder. This cloud-based system is free, yet it offers a broad spectrum of web design options and tools needed to create websites of diverse specialization and complexity level. The service comes with the Polydoms technology, responsive templates subdivided into thematic categories, design customization tools, White Label solution and WYSIWYG visual editor that ensures intuitive, quick and safe web building process.

 

21. InvoiceBerry

 

Looking for a complete, simple to use and budget-friendly invoicing platform? InvoiceBerry is what you are looking for, is a perfect fit for small companies and freelancers. Sending fully customized invoices takes less than 60 seconds and the platform can also help you track expenses and payments, create reports and much more.

InvoiceBerry is having a free forever plan, start with that one and you can upgrade anytime.

 

22. SalesMate

 

 

Being used by more than 1,500 companies, SalesMate is a smart and powerful CRM software that will help you better organize your work, have a clear pipeline, increase email productivity and much more. Try it for free for a period of 15 days and check all the features and options that SalesMate is having.

 

23.  Ucraft Website Builder

 

 

 

 

Ucraft is a cloud website builder, which is in demand with experienced web developers and newbies, who are just making their first steps in the web design niche. The system allows creating and customizing websites of different types. There is even a Free Landing Page Creator, which makes to possible to build landing pages in minutes and connect them to any domains you wish or get the new one from the system in no time. It’s also possible to launch a functional web store here due to the integrated eCommerce engine the system can boast.

 

24.  Controlio

Controlio is a professional computer and internet monitoring software which is loaded with tens of great features and options. You can have live surveillance, continuous screen recording and much more. Prices start from $7.99 per user per month.

 

25.  EvergreenFeed

EvergreenFeed is a great way to put on autopilot your social media channels. This way you will save a couple of hours every week, hours which may bring you money by taking new projects. They are having a free plan which you should start with.

 

26.  Uncode

 

 

With Uncode you can take the building of an website using WordPress to the next level. It has a tailored version of the popular Visual Composer with advanced techniques, massive features and options. Everything you can thing for is included in Uncode.

 

27.  RumbleTalk - WordPress Social Chat

RumbleTalk is a popular choice to implement a web chat to any website. Using this webchat you can discuss with your website visitors but many other things can also be achieved. Audio and video calls can be made, image, video and youtube sharing and even more.

Up to 5 seats and 1 room is free. Try it.

Conclusion

Whenever you are looking to get things done quick while having excellent results, any of the above web resources are great options. Some of them are having free trials or even free forever plans, testing them is easy and free of cost.

As a final note, these web tools and services were manually selected and represent the best 26 web resources in the first quarter of 2018.

Please share your opinions and tell us what web tools you are using.

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