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Our team of writers brings you daily trend coverage, new products, inspiration, information and fun ideas. With an archive of more than 2,144 articles, you're sure to find something you love. Or if you have a great idea, let us know!

5 Things You Need to Master for Stunning Designs


When it comes to getting started with creating stunning designs, two things are necessary: skills and resources. However, for starters, graphic design can all seem a little too overwhelming at first. From long hours of practice to an unending need for creativity; not to mention some graphic design resources cost a pretty penny, it can sometimes become an uphill task for novices. But that shouldn’t deter you from creating stunning designs. As a matter of fact, there are plenty of amazing freebies and affordable tools that can help you get the head start you need to become a veteran designer. Plus, with the right skills, you can be a master in the game without even trying.

In this blog post, we’ll highlight 5 things that you need to master in order to get an edge in creating stunning designs. Sound good? Let's dive right in.

UI Design

Here’s the blatant truth: No matter how amazing your designs are, it's pretty much pointless if they don't make a good first impression. That is to say, if people don’t like what they see at first glance, then you’re probably not going to wheel in as many people as you would want. So it makes perfect sense that we would mention the UI design here.

The truth is, UI design is pretty much a necessity when it comes to the graphic design front. So, it’s good you have all your bases covered in as far as skills go but every other graphic designer does too. So you need to ensure that you have an ace up your sleeve. If you make a good first impression, then whatever you call to action has a higher chance of being acted on.

Photoshop Overlays

Don’t take chances! You need to be able to create stunning designs every single time. But you and I both know that it’s much easier said than done. Not to mention your audience is a bit more particular and will often times shun blatant designs almost as soon as they see them. Therefore, you need to create compelling images. Images that will create a connection between you and your audience. Images that will ultimately convert your audience into customers. But how do you do that?

Fortunately, there’s no shortage of tools to help you create stunning designs. And one of the best in this front is Photoshop overlays. Photoshop overlays are one of the most versatile ways to transform the look and feel of your designs. With photoshop overlays, you can add texture and elements to an image and transform an otherwise uninspiring image to a stunning piece of art. So whether it's a stunning fog effect that you are looking for or a whimsical autumn, fairy garden or falling leaves effect, there are literally dozens of themes to help you create the perfect design. If you’re looking to create stunning designs, then you definitely need to master photoshop overlays.

Lightroom Presets

It goes without saying Lightroom presets are yet another resource you need to master in graphic design. From nitty-gritty aspects such as image exposure and white balance to more complex aspects such as curves, tones, and shadows. Along with ensuring that you create stunning designs from the onset, Lightroom presets have a lot to offer. Also comes in handy later on when you want to ensure that the final piece is nothing short of a stunning masterpiece. And the best thing about Lightroom presets is that they’re pretty easy to master.

Typography

Next up is typography. Typography is basically the art and technique of arranging the visual component of written words to make written language more legible. If you want to master typography, there are lots of typography tutorials to help. However, good typography often comes down to creative intuition. Once you grasp the basics, all you need to do is look for typography resources that will help you further sharpen your skills.

Here are some typographic considerations that you’ll need to take into account when mastering typography.

Size

Typefaces are not created equally. Some are wide some fat, some are narrow and yet others thin. So word sets in different typefaces take up a different amount of space depending on the size.

Tracking and Kerning

Tracking here relates to the spacing of characters applied evenly whereas kerning is basically adjusting spaces between characters to create a harmonious pairing.

Logo Designing

Here is another thing that you need to master to create stunning designs every time. In many forms and instances, the logo is what distinguishes a particular company from the other. Think about Guinness, Coca-Cola, McDonald's, and KFC. They are all visually represented by their logos. It doesn’t matter where they are in the world customers will still flock towards the direction that these logos are.

The truth is, the importance of a logo cannot be underestimated. They not only help identify a company but they are also a succinct and efficient way of communicating more about the company. Which means that the designs have to be both intuitive and stunning to wheel people in.  And since it’s something you’ll probably be doing a lot of, it's definitely one of the many things that you want to master to perfection.

Conclusion

Don’t let yourself be overwhelmed by the number of graphic design skills you need to master to create stunning designs. Sure there are plenty more things that need to be mastered but these five are the most important. The bottom line is to ensure that you have mastered every aspect of photoshop overlays, typography, Lightroom presets, logo designing and UI design to come up with stunning and striking designs every time.

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The Vast Rewards of Owning Your Very Own and Personal Koozie


Originally designed to thermally wrap a beverage, this increasing trend of custom koozies serves even more ingenious purposes. With today’s market rapidly expanding, it becomes difficult to satisfy the expectations of your guests, clients, or even family members. Our customizable product will fit your needs no matter the purpose.

  • Represent your brand in purple fashion

If you are ready to take action aimed at building your company’s image and developing or expanding relations with clients and contractors, purple Koozie reflects professionalism and elegance. Putting aside the value of publicity, personalized gifts effectively present your company in a fashionable and expressive way. Your logo on a trendy, colorful, and shapeful Koozie will speak for itself in a variety of places, spreading the company’s eloquent message across the nation or even globally. Company’s gadgets tend to build the brand’s image, increase the probability of recommendation, and they testify to the stability and professionalism of your business. This commitment can bring very valuable and long-lasting results and relations. It’s your chance to shine!

  •  Advertise with a green Koozie

When we talk about personalization in marketing, we must remember that the gadget is an extremely accurate method. A personal relationship with the brand that is being built when the gift is received is stronger than with most other advertising tools. Our custom Koozies make ideal candidates for promotional purposes: there is a wide spectrum of opportunities, places, and events in which they can be used; emotions that accompany the moment of receiving a gift “ignite” the effect of reciprocity; green Koozie is a perfect way to demonstrate creativity and ingenuity of your brand and its people - the color translates into the movement. This hot item will make the best offline advertising tool, whether it is to market a desired product or the company itself.

  • Koozie White or Black Party Favors

When organizing a party or any type of celebration, it is worth remembering to thank your guests for coming. Spoken appreciation is always a good idea, but increasingly we turn to delighting and creative favors that our guests can take home. With our black or white custom Koozies, you will deliver three perks in one single item - the practical advantage of thermal insulation of our Koozie, a way to express your gratitude, and a personal and unique message designed specifically for that one person. Of course, keep in mind that our Koozie changes colors with changing theme of the party.

  • Politically Correct Red Koozie

There is no need to use bizarre or extraordinary ideas in the political campaign. What a better way to reach the audience than the custom-made and loud Koozie with a message that will stretch throughout the nation? Giving away printed beer sheaths will serve campaign’s purpose and attract voters. Through our red Koozie, you may display your vision in the unprecedented way. In addition to spreading your philosophy, ideas, and memo, let’s not forget about the convenience of owning a Koozie - the benefit of surviving indoors or outdoors with your hot or cold beverage.

Where can I get my personal Koozie?

With suppliers widely available, it is not difficult to find the product you are looking for. However, with such enormous amounts of resources, the quality is often questionable. Express Imprint delivers high-quality Koozies with your very own unique design, therefore we highly encourage you to put trust in the company that ensures your satisfaction.

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The palettes of 2018


Being creative is hard work. Creative block is real! As an artist, you need to practice and motivate yourself daily. But when putting colors together is something that you love, it comes natural. Right?

We thank the community here @Colourlovers for being so supportive and accepting and for coming up with amazing color combinations this year.

Let's check out the palettes that marked 2018 and give a big round of applause for the authors.

colourlovers palette of 2018 colourlovers palette of 2018 colourlovers palette of 2018 colourlovers palette of 2018 colourlovers palette of 2018 colourlovers palette of 2018 colourlovers palette of 2018 colourlovers palette of 2018 colourlovers palette of 2018 colourlovers palette of 2018

Which one is your favorite? Can you decide?

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The generation of remake


The constant growth of hipster culture popularity opened the art world towards new / old ideas. The newfound nostalgia of modern generations is somewhat a result of rapid technological changes and development. In the time of frequent and careless urbanization, there is an emerging trend to resist to these new trends and robotizing.

 

retro cat with glasses

 

This rebellion is marked with love and care for the planet, the environment, people and social encounters, as well as the cultures of 60's and 70's. Alternative urbanization movements inspire a different aesthetics than the futurism would imply. They remind us of the beauty of the nature while trying to plant green surfaces in our boring gray metropolis. This urge to save the planet made us dedicate more of our funding to ecological and social causes, while our lifestyle is often depending on technology.

 

What new trends have these alternative movements brought to design and the general observation of beautiful?

 

The upcoming generations of intellectuals are led by new values, appreciating old school tech and vintage furniture, retro fashion and industrial design. This has led to the mass popularity of antique shops and old fashioned looking coffee shops and hairdressers. Emotions associated with these appearances are the feeling of warmth, personal contact, intimacy and customer care.

 

changes in contemporary design

 

Furthermore, things like old-looking photographs are getting more interesting to the audience, where the use of vintage filters on social media are on the rise. The user wants to reflect on the culture from the past and at the same time upgrade it with new and fresh content. A lot of well situated brands discover ways of using this trend by remaking their old designs and giving the same product that retro glow to attract young customers (for example Coca Cola's vintage bottle design).

 

retro coming back to fashion and design

 

In the depth of this philosophy is the idea of recycling and reusing materials, but even so brand new products can sell better if they are designed in a nostalgic manner, with retro fonts and patterns. An important lesson can be learned from fashion and interior designers, which is that this new age is not about replicating old school ideas, but remaking them into something new and practical in the 21st.

 

Visual content which will be in the focus of the following couple of years is exactly the perfect balance between old and new, vintage and futuristic; the beautiful harmony of flavors to reach the upcoming generation of users.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

 

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3 Design and Space-Planning Resources to Help You Plan Your Next Home Upgrade


Devising a new room layout is one of those strange design activities which manages to be both creatively rewarding and deceptively tedious. There’s no question that it’s exciting to recreate a living space. With just a few tweaks to furniture layout and color, it’s almost as though you’re living in a brand new space!

On the other hand, let’s be honest here. It’s work. Unless you’re astoundingly lucky and get that perfect aesthetic balance on your first try, chances are you’ll be shifting furniture and swatches around a lot.

You know how it is—the couch might protrude too far into a walkthrough area, the TV might not quite work in that corner, that perfect shade of eggshell wall paint may suddenly look bleak and institutional when combined with your glass coffee table.

Getting it “just so” requires a solid dose of trial and error.

This is where design and space-planning resources make a world of difference. Let’s look at three design and space-planning websites and apps which allow you to enjoy all the experimental playfulness you desire with none of the heavy lifting.

Amikasa - 3D Room Design Without The Frustration

A few years ago, using an app to virtually create a three dimensional room or house layout existed purely in the realms of science fiction. These days, 3D room visualizing apps are thick on the ground.

They all operate on similar principles:

  • Draw up your room layout as accurately as possible.
  • Position shapes roughly approximating your furniture where you think they should go.
  • Check it out in a 3D projected view.
  • Rinse and repeat until satisfied.

They’re pretty good. They do give you the ability to bring your idea into virtual reality before you lift a finger. However, they also come with a downside. Most of these apps are incredibly fiddly to use and require quite a bit of practice to master. Put bluntly, you’re trading grunt work for brain work.

But then, along came Amikasa! This app is arguably the best way to visualize a 3D space on the market right now, and for one simple reason. It’s incredibly easy to use.

Instead of relying on smartphone optics to guesstimate the dimensions of a room, or having you generate blueprint like dimensions from scratch, Amikasa starts with a simple question: what’s the rough shape of your room?

From there, it’s a simple matter of tweaking that shape to more closely resemble your room’s specifications. It’s beautifully intuitive and I found I could do in minutes what took me up to an hour in other 3D design apps.

But that isn’t Amikasa’s most significant selling point. What makes this app perfect for me is that you can then use 3D models of actual furniture shapes. You’re not locked into using abstract representations of your stuff. Instead, you’re working with virtual objects which are close enough to reality to make visualization a breeze.

Another big bonus I found is that you can also easily place your surround sound speakers into the equation, finding ways to maximize their utility and aesthetic appeal just as you would with standard furniture.

It’s a thing of beauty and available both for iOS and Android. Give it a try!

PHOTOCOPA - Creative Color Picking

You’d think there’d be a plethora of decent color visualization resources out there for finding that perfect color palette. But it’s actually surprisingly hard to find something genuinely useful, for a few reasons.

A lot of the apps and websites out there focus on (admittedly pretty cool) augmented reality to virtually “paint” your room with your chosen color. Don’t get me wrong, it’s a great idea in theory, but I’ve yet to find one which works flawlessly enough to actually help me visualize a room and make sound color decisions.

More critically, screens won’t display color the same way a paint chip does. Your phone or monitor’s luminance, contrast and brightness settings all subtly alter how a color looks. Without an expensive color calibrated monitor, there’s simply no way to get perfectly accurate color matching on an electronic device.

As an aside, if you are contemplating extensive design projects requiring true color and serious graphics-processing grunt, I’d highly recommend investing in a computer system and color smart monitor which is fit for the purpose. If you’re near Sacramento, check out https://callnerds.com/computer-repair-sacramento/. Nerds On Call can provide solid advice on how to upgrade your computer to accommodate heavy design work.

But back to PHOTOCOPA. The reason this app works so well is that it neatly side-steps these design problems by focusing on what really matters—generating a pleasing palette of complementary and contrasting colors you can use as a starting point. Once I have that winning color combination, calibrating my chosen shades against paint swatches is a breeze.

PHOTOCOPA works by keeping it simple.

I start by taking a picture of a color I want to begin with. It may be on an existing piece of furniture, but just as easily it could be a color I stumble across while I’m out and about.

Most recently it was an unusual leaf I found on the sidewalk. But I digress.

You can then have PHOTOCOPA use this shade as a starting point, generating a beautiful assortment of color combinations which all work in different ways for different reasons.

What I love most about this site is that it refuses to be prescriptive. It doesn’t lead you down a false path of choosing one particular color based on a screen’s false rendering. Instead it focuses on what a design app does best: giving you ideas.

Once my creative eye is bumped in a new direction by a surprising color combination, I find it that much easier to see beyond what’s there to the possibilities lying beneath.

This app works by fixing your sights on all the wonderful color possibilities.

Pinterest - For Flashes of Inspiration and Clues You Can Follow

In every design project, whether large or small, there’s a moment where you might find yourself staring into a void. I couldn’t count the number of times I’ve begun a home design upgrade with literally no inkling on the first step I should take.

When these dire, blank moments settle over me, invariably I turn to Pinterest.

Pinterest is to out-of-the-box idea generation as YouTube is to embarrassingly endearing cat videos.

It’s just a vast, eclectic soup of different tastes, styles and disciplines. Every time I delve through its images I find something I hate and something I love—both of which are invaluable in crystallizing where I want to take a design next.

Of course, there are thousands of boards in Pinterest dedicated to interior design, but you’ll be richly rewarded if you gate crash into completely new visual categories you know nothing about.

Try jumping into clothes design boards and look for colors which speak to you. Or if you’re feeling adventurous, try phrases like “scientific art” and “sacred geometry.”

If just one idea in a hundred leaps out of the screen at you, note it down! It’s just one more quirky design possibility. And who knows? It may become the seed of an amazing design path for you to pursue.

The truth is, there’s thousands of tools out there which may bless you with that one golden design idea you’re searching for. Ideas and inspiration come from the oddest of places. However, if you’re going to play it by the numbers, I think these three products represent a fabulous place to begin.

They’re practical without being prescriptive. They’re unusual without being obtuse. Most importantly, they’re great fun to use. Happy designing!

 

Mark Lambert is a technology and computing writer for Nerds On Call. He likes to write about technologies which make life easier, more productive and just plain cooler.
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Top colors for your Christmas Tree


They say your whole year is going to be in the spirit of your Christmas Eve. For good omens, everyone in the world is decorating their Christmas tree, their homes, and front yards. To decide what your year is going to be like, it is important to choose what decor your Christmas will be like - which colors and which materials you will use.

If you are looking at a wealthy, elegant 2019, then you should go for gold. Golden decorations, ribbons and twinkle lights will make classy omens for your next year. For purity, beautiful innocence and nostalgia for snow, white snow dust on the branches of your Christmas tree, along with some frosted pine cones will make your evening and the whole year very special.

 

Christmas tree colors

 

Frosted branches are well combined with woven brown ribbons, which give your tree a rustic and beautiful look. Perfect if you are looking for a winter idyll for your holidays. Earthy touch to your wraps underneath the tree or a few handmade baskets will make this picture complete and perfect.

Maybe you are looking for a country look, which expresses gratefulness and peace in your family. Great tree to maintain your harmony would be warm red ribbons with berries and traditional decorations, handmade and full of love.

For those of you who are always seeking sensation and glamour, the color of your tree should be driven to purple or royal blue, but either color you prefer, it should glow with a million twinkle lights. This will remind you every day over the cold winter that you are up for a fabulous year full of excitement and style.

For modern couples in 2018, we recommend urban and hype tree, plastic and geometric, to fulfill your artistic and stylish desires, fit in any space you want it, colored in black, with subtle golden shapes over it. It is minimalist, elegant, and very contemporary.

If you are rather traditional and especially a family with children, green tree with a lot of shiny red and pink decorations is what will make the best memories for your children to anticipate Santa Claus for years to come.

Finally, for you who admire the tree's natural beauty and love the wild world, you should keep the tree in the perfect spot where all its green can shine with a very minimalist twinkle, preferably yellow or golden, or light blue, just enough to highlight the tree's arboreal divinity.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Tidlington Wooden Dolls House – The Wooden Doll House Your Kids will Love!


Though there are many high-quality doll houses available in the market, finding one that ticks all the right boxes is sure to be a task. Finding the best wooden dolls house will essentially boil down to 3 deciding factors: one, will it be safe for your kid; two, will your kid enjoy it; and lastly, will it be sturdy enough when your kid plays a little rough with it. These 3 essentials are found in Tidlington wooden doll houses!

Why Get your Kid a Tidlington Wooden Doll House?

  • Tidlington doll houses are safe
    Majority of toys nowadays are made of plastics. The TidloTidlington wooden dolls house is made from beechwood and is coloured using 100% child-safe paints. This ensures that your kid will not inhale or ingest any toxic material whatsoever!
  • Tidlington doll house is well built
    Aside from the fact that the wooden doll’s house is built from high quality wood, the way that the pieces are pieced together are seamless. This ensures that the various parts of the wooden dolls house will not fall off even when your precious little one plays roughly with it. The hinges on the parts of the wooden dolls house that can be opened and closed is very sturdy ensuring that it won’t break off easily. Kids usually have no control as to how they play with their toys, so making sure that their wooden dolls house is sturdy is very important in selecting what to buy for them.
  • The Tidlington doll house will provide your kid hours upon hours of fun
    Any toy can provide more enjoyment for playtime. But not all toys can provide as much room for creative play as a wooden doll house.

Design of the Tidlington Wooden Doll’s House

The design alone is enough to pique the interest of any toddler that plays with the Tidlington

wooden dolls house . With 5 windows and a pretty front door, coupled with the garden-like finish on the exterior, the doll house already looks impressive. Your kid can freely open both the front and back panels of the house providing very easy access to the room inside. A roof panel can also be detached, allowing easy access to the attic as well as serving as a grass garden for the wooden dolls house.

Tidlo Accessories for the Wooden Doll House

What makes the Tidlington even more versatile is the fact that there are numerous accessories that can be bought alongside your purchase of the wooden doll house! Various furniture sets and dolls can greatly enhance the play experience of your kid – as well as boost his/her creativity and imagination while playing! Tidlo’s Tidlington doll house is definitely up there if you are on the market for one of the best (if not the best) doll houses around!

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Art Plagiarism


This is the topic we are all interested in, but somehow can't know enough about it. What awoke our curiosity is how pop artists used Mona Lisa to create all these series of colorful pieces, yet that is not considered plagiarism. Up to which point can we use someone else's work as a reference for our own art piece and not be plagiators?

Appropriation means borrowing, recycling, copying a piece of work to use it for a new creation. Appropriation as such has been a part of the tradition in visual art, although it is now considered a post-modern movement, in which artists used historically known artworks to create their own image. Appropriation artists are different from plagiators, meaning that their original intention is for the viewers to recognize the original image (such as Mona Lisa or WWII poster), and the work is centered on this clash of pop and history.

 

mona lisa

 

One of the most eccentric artists of appropriation is certainly Marcel Duchamp. His Mona Lisa with mustache left a curious audience, as well as the variety of Mona Lisa's known in the work of Paul Giovanopoulos. Although, Marcel is more known for his scandalous "Fountain" - an art piece - a urinal which made it to the list of significant landmarks in 20th-century conceptual art.

Pablo Picasso is also an artist of appropriation, but just as he borrowed and changed other artists work ("Las Meninas" by Diego Velazquez), he had his own artwork appropriated ("Lady Alabama" by Robert Colescott is originally Picasso's "Les Demoiselles d'Avignon"). Thus, Picasso's famous quote appeared "Good artists borrow, great artists steal".

Unlike the above-mentioned artists, the icon of pop art, Andy Warhol, faced a series of lawsuits for his work. He is famous for silk-screening technique, using photographs made by some famous photographers. The reason he was confronting these accusations was that his paintings and the original photographs were competing for products on the market of art buyers.

 

How to avoid plagiarism?

When letting someone's work strongly influence your own, it is recommended that you seek permission from the artist whose work you want to change. If your artwork is inspired by another, it is a good practice to give references and show gratefulness and respect to the artist. Although, the 20th century started a question which is still alive and makes us wonder - what is and what isn't art.

Some might say that taking two images and stitching them together or adding text into an existing image is not original artwork. One thing we know for sure is that using objects that are common (urinals, food cans) and misplacing them to create a new context is challenging the question of whether it is art, but so far it hasn't been called theft.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

 

 

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Why You'll Love The Colors of Southwestern Rugs


When it would come to decorating your home or office, it would be quite natural that you would like to add something unique and different. In that case, you could think about going for Southwestern rugs. This is because if you enjoy entertaining guests, you would very well understand the importance of making a good first and lasting impression. Hence, there would be no way that you would be able to keep anything unnecessary or unpleasant in your office or home.

It would be for this reason that the experts recommend to go with Southwestern rugs. Being a completely different and distinct style, it would definitely help in livening up your space and adding more personality to it. The most important thing to consider when decorating in the Southwestern style is to make sure you have the color palette. Southwestern rugs are all about their colors.

Fundamental Colors in Southwestern Rug Designs

Color would also be something which would need to be kept in mind when choosing southwestern area rugs. This decision would depend on the other color elements which have been used throughout the room. To help you out further, you could take a look at the color of your furniture or the walls. The most important colors to consider are:

Turquoise

Native American art is littered with bright turquoise colors. You’ll recognize Navajo jewelry by it’s excessive use of bright turquoise colors. If you’re looking for a bright rug then you’ll do well with turquoise accents in your design.

Earth Tones

Southwestern style is largely influenced by the natural landscape of the American Southwest. The rolling hills and sprawling deserts lead to Southwestern rugs having a lot of browns, dark reds, and copper or rust. These are all colors that can be found in the desert sands, dust or the clay dug up for pottery in the Southwest.

Forest Greens and Sky Blues

Similar to the way Southwestern rugs contain many earth tones motivated by the surrounding landscapes, you will also find hints of bright green from the occasional bit of lush vegetation in the Southwest. And also, bright, sky blues that symbolize the great, open skies of the American Southwest.

Bright Oranges and Reds

Although not as commonly used as turquoise, Southwestern style is all about bright, vibrant colors. You’ll find many rug designs that will feature highly saturated oranges or reds as their accent color. Southwestern style is full of color and life and is the reason that southwestern rugs are almost always the accent piece in a home and not a supporting or subtle piece of furniture.

How To Choose The Perfect Southwestern Rug For You:

When you’re in the market for Southwestern rugs, you need to find the right company. You have to be careful because many companies will say that they sell authentic Southwestern rugs, but will actually sell cheap knock-offs. There are a few online retailers that will work, but our favorite shop for southwestern rugs has to be Southwestern Rugs Depot. They have a great selection of beautiful, authentic designs.

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Is Black the New Black?


If you have ever had even a passing interest in fashion then you will have come across the idiom “the new black.” The term is used to denote something that has had a sudden surge of popularity and can be used on various occasions, using the idea of black as a popular colour. You can also customize the term to suggest popularity in general; for example, if playing hopscotch was the new workout trend you might say “playing hopscotch is the new black in the world of exercise.” You can even use the phrase as a pun, as seen in the case of Netflix’s hit show Orange is the New Black which is a play on words as in this case the “orange” refers to the colour of prison jumpsuits.

However the phrase is used though, the underlying understanding is that black is a popular colour. Black is the colour that needs to be usurped. Black is trendy, cool and tough to beat. But what makes the colour black so special?

Why Simple Colours Are So Popular

SOURCE:PEXELS

What makes the colour black such a hit with trendsetters and designers alike is that it is so simple. The colour black goes with everything. By wearing black, you can make a neon-coloured accessory stand out or you can match a larger part of apparel (a dress or a jacket) for an extra bit of contrast. That’s the reason why many recommend that women own a little black dress or an LBD - these timeless black looks are perfect for any occasion. Whether it’s a night on the town, a business meeting, or a cocktail party where you need to get contacts, an LBD is a good companion for just about anything.

It also speaks to people’s love of simple colours in general. Simple colours and primary colours (red, yellow and blue) are especially popular because they are easy on the eye, familiar and, like the colour black, they’re easy to match with other colours. When looking at the most popular design palettes, you’ll notice that many of them include red, yellow or blue, even if they do feature some secondary shades as well. The same goes for logos, such as the red, white and black Delicious logo which pairs a more softer colour with an eye-catching dark colour to really make the name of the company pop. Like the little black dress, people are also encouraged to incorporate yellow in their wardrobe, all because of the wearability of these simple, primary colours.

What Are the Best Examples of Simple Colour Design?

SOURCE: PEXELS

But these palettes and dresses aren’t the only examples of simple colour design as this is a basic design principle embraced by creatives from a wide range of sectors and industries.

Take the refreshment company Coca-Cola as an example. Their red and white logo is renowned for its simplicity and the way that its white name stands out on the attractive red background. The contrast draws people in. Entertainment streaming platform Netflix uses a similar design. Its blockish logo stands out on a white background in external branding, while in the app it has a black background. This offers a design with minimal distractions. Speaking of apps, the design of the Betway mobile app uses blue and white throughout so that the category descriptions of the different table games and slots are easy to read. However, the logo of the brand itself and the category headers aren’t distracting. This is important as it draws the users eyes towards the logos of the different games available, helping players navigate to designs that interest them. And what of the companies that allow us to access these apps, such as Apple? Apple’s famous bitten apple logo is typically black or grey. This means that on the occasions that Apple does add a pop of colour to its logo, it makes it all the more special. Likewise, the multi-coloured Google logo that represents one of Apple’s competitors incorporates all three primary colours, although there is also one stick of green. With soft edges and gentle colours, the logo has become iconic.

Incorporating simple colours starts from the very beginning. Choose the right colours for your logo and then use them throughout your branding. Don't underestimate how much simplicity can help to make your message stand out.

 

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