Our team of writers brings you daily trend coverage, new products, inspiration, information and fun ideas. With an archive of more than 2,107 articles, you're sure to find something you love. Or if you have a great idea, let us know!
If you have ever had even a passing interest in fashion then you will have come across the idiom “the new black.” The term is used to denote something that has had a sudden surge of popularity and can be used on various occasions, using the idea of black as a popular colour. You can also customize the term to suggest popularity in general; for example, if playing hopscotch was the new workout trend you might say “playing hopscotch is the new black in the world of exercise.” You can even use the phrase as a pun, as seen in the case of Netflix’s hit show Orange is the New Black which is a play on words as in this case the “orange” refers to the colour of prison jumpsuits.
However the phrase is used though, the underlying understanding is that black is a popular colour. Black is the colour that needs to be usurped. Black is trendy, cool and tough to beat. But what makes the colour black so special?
Why Simple Colours Are So Popular
What makes the colour black such a hit with trendsetters and designers alike is that it is so simple. The colour black goes with everything. By wearing black, you can make a neon-coloured accessory stand out or you can match a larger part of apparel (a dress or a jacket) for an extra bit of contrast. That’s the reason why many recommend that women own a little black dress or an LBD - these timeless black looks are perfect for any occasion. Whether it’s a night on the town, a business meeting, or a cocktail party where you need to get contacts, an LBD is a good companion for just about anything.
It also speaks to people’s love of simple colours in general. Simple colours and primary colours (red, yellow and blue) are especially popular because they are easy on the eye, familiar and, like the colour black, they’re easy to match with other colours. When looking at the most popular design palettes, you’ll notice that many of them include red, yellow or blue, even if they do feature some secondary shades as well. The same goes for logos, such as the red, white and black Delicious logo which pairs a more softer colour with an eye-catching dark colour to really make the name of the company pop. Like the little black dress, people are also encouraged to incorporate yellow in their wardrobe, all because of the wearability of these simple, primary colours.
What Are the Best Examples of Simple Colour Design?
But these palettes and dresses aren’t the only examples of simple colour design as this is a basic design principle embraced by creatives from a wide range of sectors and industries.
Take the refreshment company Coca-Cola as an example. Their red and white logo is renowned for its simplicity and the way that its white name stands out on the attractive red background. The contrast draws people in. Entertainment streaming platform Netflix uses a similar design. Its blockish logo stands out on a white background in external branding, while in the app it has a black background. This offers a design with minimal distractions. Speaking of apps, the design of the Betway mobile app uses blue and white throughout so that the category descriptions of the different table games and slots are easy to read. However, the logo of the brand itself and the category headers aren’t distracting. This is important as it draws the users eyes towards the logos of the different games available, helping players navigate to designs that interest them. And what of the companies that allow us to access these apps, such as Apple? Apple’s famous bitten apple logo is typically black or grey. This means that on the occasions that Apple does add a pop of colour to its logo, it makes it all the more special. Likewise, the multi-coloured Google logo that represents one of Apple’s competitors incorporates all three primary colours, although there is also one stick of green. With soft edges and gentle colours, the logo has become iconic.
Incorporating simple colours starts from the very beginning. Choose the right colours for your logo and then use them throughout your branding. Don't underestimate how much simplicity can help to make your message stand out.
Designs for your own fairy tale
The happiest day of our lives should be done just right. After all, it is full of moments you will remember forever - arriving to the room full of people you love, first dance, and saying that big yes.
Weddings haven't only been every girl's dream; they are also an endless source of inspiration for many designers worldwide. The mission of wedding designers is to take care of every single detail to make your day super special, details such as bridal veils.
Veils are traditional part of bride's outfit, symbolizing virginity and purity. The veil was also a part of superstition that it is bad luck for the groom to see the bride before marriage. This relates in particular to the arranged marriages, and the veil was protecting bride's face from her future husband. In the ritual of wedding, sometimes the groom removes the veil from the bride's face, which states that he is ready to "consume" the marriage.
Ancient civilizations such as Greeks and Romans, believed that wearing a veil is protecting the virgin from evil spirits. Color white in the tradition of weddings stands for safety and something clean and untouched. As it opposes to black, it also has the role of protection and it stands for a clean start and successful beginning. Every color has its role in our traditions and rituals, just like something blue is there to bring us purity, love and fidelity.
There are different types of veils, various styles, length and designs. There are no rules if you should or shouldn't wear a veil, but if you choose to add these lovely symbols to your perfect ceremony, traditional veils would usually be blushers - the top layer of a two-layered veil - over your face while walking down the aisle.
To explore more different types of veils, take a look at DHgate online shop. They present a great variety of brands and designers, where every girl can find the perfect while detail for her fairy tale day. And don't forget, the groom is not allowed to see it before the wedding, its bad luck!
Understanding the power of color in branding can be extremely beneficial to those devising marketing strategies for businesses both small and large. Color is primarily associated with aesthetics, and this on its own is already an important factor in branding. However, color impacts much more than cosmetics. It can also help brands establish their message, improve brand recognition, and even drive website conversions. In this post, we’ll focus on branding and go through some telling facts and figures related to the impact of color, its relevance regarding brand message and brand recognition.
Color matters and research focusing on its impact has unveiled that it actually matters quite a bit. Information compiled by Design Advisor highlights that a potential customer takes, on average, 90 seconds to assess a product; in that short time, color is said to account for between 62 and 90% of the decision to purchase or not.
In terms of specific products, the set of options available for purchase can heavily affect sales, as two-thirds of customers will not buy an appliance if it isn’t available in their preferred color. These figures give us an introductory picture of what’s at stake. Let’s move on to specific cases and explore different ways of using color.
Color and meaning
Color works as a metaphor and carries symbolic connotations. Think of all the times you’ve gone through color motifs in literature class or heard praise of a particular way in which a movie director constructed a color palette in their film.
Having said that, it’s worth noting that context matters. Different cultures think of certain colors in different ways, and individual memories and emotions also factor into interpretations. However, color psychology helps us understand the common ways in which color is interpreted and associated, as well as the type of feelings it can convey to the observer.
For instance, green is typically associated with nature and connotes feelings of growth and harmony. Notably, it is used by businesses that wish to establish an eco-friendly or ethical approach, and many food companies use it to help associate their product with healthy foods.
Black connotes elegance and authority, which is why brands such as Jaguar, Mont Blanc, and Yves Saint Laurent utilize it in their logos and general design strategies. Another common choice for businesses wishing to convey a sense of elegance and polish is white. White is more approachable, yet still associated with perfection, which helps brands such as Apple set themselves apart without alienating market segments.
It’s good to keep in mind that although differences in preference between genders are not stark, men tend to prefer bolder colors and shades, while women tend to prefer soft colors and tints. Still, sky blue and green are most liked by both women and men, which makes them good options for unisex brands, in the markets where this makes sense.
Brand recognition and storytelling
Up until now, we discussed color and its meaning, with examples drawn mainly from logo designs. However, there is much more to it than this. As mentioned earlier, color accounts for up to 80% of a business’s brand recognition.
Brands rely on specific colors to establish their identity and ensure quick recognition by potential customers. For example, Facebook is blue, Netflix is red, and McDonald’s plays with a combination of red and yellow. The repeated use of certain colors in a strategic way establishes a connection between the color and a brand. Think of it this way: wouldn’t Facebook’s page look odd if its interface was a different color?
Many up and coming brands are testing impact and recognition factors by alternating the color they use in their ads and choosing the most effective one. Research indicates that the effectiveness of color in branding depends on how appropriate it is for the product being sold; in other words, whether the color used in the branding thematically “fits” the brand. Thus, it is key to think of a brand’s story and overall message, before choosing a color scheme to represent it. Heinz, for example, decided to change their scheme from red to green and experienced the largest sales increase in their history.
When utilized correctly, colors can be a powerful profit driving tool. Consumers are more likely to choose an easily recognizable brand, which means that increasing and improving a business’s presence through strategies mentioned above can lead to gaining loyal customers.
In an increasingly competitive environment, businesses ranging from small corner shops to huge multinational corporations would be wise to dig deep into their chest of branding tools and use everything to their advantage. Color can act as one such successful tool for brands attempting to set themselves apart, increase the intensity of their brand message, or simply wishing to establish themselves as a recognized brand. Smart use of color is the way to go.
In the never-ending seek for inspiration, new ideas that will blow our minds away, we've stumbled across these interesting tools that could offer you various ways of bringing something fresh in your design work. Whether you lack innovation or just want to play around with colors, these handy tools will take you on a trip trough time, space and internet to give you what you want.
Is your current design project asking to be a little more retro? Needs some funk and crispy taste of the past of mankind? We present you a platform called Color Leap, unique gallery of chosen artwork from over 4000 years of our past.
How is this online tool useful for you? The website stores over 180 palettes of artworks from all around the world. For every time period, you can find a selection of paintings or designs, check their palettes and copy their hex-codes right into your project. For every moment in time, you can also see additional palettes which relate to this epoch.
Whether you are looking for a vintage, 60's style design, or diving all the way back in the ancient civilizations, this unique timeline can provide you with fresh ideas and suggest palettes you might have not considered before.
...or what code should I use to present nature this time? Tired of having to try out all kinds of RGB shades every single time you get a new project? What if there was a tool which can just select the most suitable color for the terms your design relates to...?
Turns out, there is. The description found on their website is "Google, but for colors". And they basically are. Picular is a tool which uses Google Search and the result of Picular search is a selection of the most used shades which relate to your searched term.
What this app does is selects the prominent colors from top 20 images which Google Search locates under the search term. So, next time you are feeling playful, try out some interesting abstract terms, let the avangard inspire you, discover the color of loneliness, jungle and confidence, based on images of people from all around the world.
We hope you liked our new suggestions, and that these tools can help you unlock creativity, get inspired and overcome the routine in your work flow.
Have you tried Color Leap or Picular yet? Share your impressions and experience in the comment section bellow.
Author: Nina Petrov
The first week of October has officially come to an end, and here we are trying to see who's going to do the Inktober challenge with us?
Do you know what Inktober is?
It's an awesome challenge that lasts the whole month of October, 31 days straight and has a couple of flexible rules to follow.
It's important to be consistent. If you don't get to do it every day, choose a frequency to follow and do it ex. every other day, twice a week or even once a week.
Once you finish your sketch, post it on social media with hashtags #inktober #inktober2018 and #colourlovers tagging @colourlovers, so that we can check out your work and get it featured.
Author: Art Lasovsky
The most important benefit of Inktober is forming positive drawing habits. The more you commit to it, the more you'll achieve. If you commit to doing it on a daily basis, you won't only improve your technique but you will also reinforce the habit of drawing everyday and be prepared to continue drawing consistently even in November.
The best thing about Inktober is: you can draw whatever you want! There is a list of words for every day of the month, usually adjectives, that can serve you as an inspiration, but in the end you are free to choose your topic. You can choose your technique. You can start in traditional media and then finish your art piece off in Illustrator or Photoshop. You can also use watercolor, tempera or any other technique you want to combine with the ink.
Author: Jake Parker https://bit.ly/2zVLG4H
You can choose to do a handwriting piece or a logo sketch instead of a drawing.
And the last but not the least - the most important rule is: have fun!
The initiator, cartoonist and illustrator Jake Parker will explain the challenge, its rules and benefits:
If you are still not sure what you'll draw, check out this other video that Jake made about his Inktober history. Hopefully, looking at his numerous, wonderful past sketches you'll get the idea for your own topic.
If you've already grabbed your pencil and paper, great! We're proud of you! If you haven't, we won't let you make excuses. If you don't have any experience with inking, here are some videos to get you started.
Start simple. Start with simple shapes and forms. Use ink to give it dimension.
If you decide to draw trees, this will help:
This will teach you to create depth in your drawing:
Remember ColourLovers, there's no better time to start than now.
And show us what you came up with.
About the author:
Ana Maksimovic is the community manager and editor at Colorlovers. She is a part-time traveler and part-time web and graphic designer working with sustainable brands. She is passionate about photography and nature - a never-ending source of inspiration.
P.S. We thank all the artists for wonderful tutorials they made, and Unsplash for their never-ending, inspiration pool of photos.
Being a woman has extraordinary benefits, although it often comes with an eternal dilemma of whether this is the right look for me, what colour make up matches my eyes, am I too fat for this dress and does my ass look big in this. In the world of design, we dedicate special attention to the shape of things, so why not make your own body a subject of interest and inspiration?
Fashion design is a well full of incredible insights about visual components of our lives, the world where clothing comes with its own philosophy. The key to save time on shopping and spend more time enjoying a spa treatment or working without pressure is to acknowledge and embrace all of your body curves.
Look at yourself in the mirror, explore the lines of your body and let the sexiness of it overwhelm you with confidence, creativity and inspiration. Discover more about your body type by asking yourself the following questions:
If so, then the suitable dress for you would be the one matching an inverted triangle body shape, where your upper body is broader than the lower part of the body.
The key for creating a balanced, hourglass body shape, is to wear an off-shoulder or v-neck dresses style, to draw attention to the hip section of the body.
Perfect choice for your would be A-line, Asymmetrical, Empire or carefully places details to the lower part of the dress, which helps the visual balance of your body curves.
If this is the case with you, then we are looking for a triangle or pear body shape styles, and dresses which fit this body type. To achieve the same hourglass figure, the attention should be brought from your hips to your upper busts area.
The suggested dress styles for you would be scoop neck, cold-shoulder or off-the-shoulder styles. It is also recommended that with these dresses you pick the neckline accessories, or that the dress had designed details on the upper part, to drag the attention up from your hips.
If not, then your body doesn't have a clearly defined waistline, and your body type is either an oval apple or a straight banana body shape. The perfect dress you should wear creates the illusion of a defined waistline and achieves the hourglass effect.
Dresses you should pick are designed with belted or fitted waist, preferably A-line dress or Sheath dress.
Ready for your best online shopping experience ever?
Now that you know more about your body type, it's time to find that perfect dress! When shopping online, we have to pay special attention to the size chart. You should bare in mind that different brands and different stores have their own specific fitting size chart, which you should study carefully instead of shopping carelessly.
When shopping online, shop with a reputable online fashion boutique, such as Le Contour, place where you can find stunning dresses by emerging fashion designers. They offer a variety of clothing you can wear for both formal and non-formal occasions, dresses with a soul and of innovative designs.
Shop for the dresses you will love, the dresses that suit you, the dresses you will wear and not exhibit in your closet. Wear the dresses that describe you, highlight your personality, turn heads when you walk down the street.
Can the colors that you use on your website actually help to make or break its success? It seems far-fetched, but there is research to support the claim.
Color and Perception
In fact, psychologists have spent years studying how color affects human perception. They theorize that certain colors may make you feel hungry, excited, sad, curious or happy. Now, experienced website builders are taking note of these findings and using them to their advantage.
Color Sets the Mood
The reality is that colors affect how people feel. The eyes perceive a color, and this is communicated to the hypothalamus in the brain. This communication results in a variety of signals being sent to the pituitary gland, through the endocrine system and straight to the glands in the thyroid. The thyroid, of course, is responsible for releasing hormones into the human body. Those hormones can be powerful, influencing mood and behavior.
Color Influences Buying Decisions
People who study color psychology estimate that when people assess a product, color is the number-one, overriding factor in their consideration. Many consumers make a split-second, albeit perhaps subconscious, decision regarding whether or not they are going to buy something based almost solely on the color.
Color Use Drives Website Conversion
Whether webmasters realize it or not, color psychology also is at work on their websites. The colors that they choose for the main elements on the pages and the buttons that visitors use to make purchases really do make a difference. Choose the right color, and your conversions may skyrocket. Go with the wrong color, and you may find yourself dealing with a dismal conversion rate.
Color and Distinctive Branding Go Together
Big organizations put a great deal of time, money and effort into branding. This includes the company name and a distinctive logo, but these aren't the only considerations. Of primary importance is the color in which the logo and brand name are presented.
Accordingly, it makes sense to put some serious thought into the colors that you use on your website. The backgrounds, borders, hero graphics, popups and buttons all need to present a coordinated color strategy. Even more important than coordination is choosing colors that will have website visitors clicking on the "buy" button.
Colors Need to Match the Business
When it comes to using colors on websites, it feels a bit like the stars have to be in alignment. The colors have to be right for your brand and be appealing to your target audience.
We can see a great example of this use of colors with most VPN services. The organization is fairly conservative, and so is its clientele. Splashy oranges, yellows and greens are probably not the way to go. Instead, tones of white, black, silver and navy blue are preferable. These colors are classic and pleasing to the eye. Moreover, they may be suggestive of trustworthiness and reliability, characteristics that most people would value when it comes to protecting their personal data from cyber criminals.
Alternatively, consider the case of a party planning business. Fun and vibrant events are their specialties. They do everything from birthday gatherings for six-year-olds to retirement parties for business executives. This may call for some brighter, more energizing colors. Red, yellow and orange wouldn't be out of place. Plus, you might see some pinks and purples, depending upon the event. Whatever specific colors are chosen, they should evoke feelings of fun and excitement.
It also may be profitable to consider the gender of your typical customer. Research suggests that women gravitate toward blue, purple and green while they are repelled by orange, brown and gray. Men are different. Like women, they prefer blue and green, but black is a favorite too. Most of them dislike brown, orange and purple. The upshot is that if your business is primarily geared toward either women or men, then you should take these gender-based likes and dislikes into consideration when creating a color scheme for your website.
Colors for Call to Action Buttons
Many website gurus swear by using green on call to action buttons. Typically associated with all things natural and environmentally friendly, it seems that green also is an effective hue when it is used on website elements like "buy," "add to cart" and "submit" buttons. It is especially effective when it is the only green element on the page. Researchers say that this is because of something called the "isolation effect." When the conversion step on your website is the only green element, users can't help but be drawn to it.
Other colors also perform well when it comes to increasing conversions. Orange is a particular favorite of web designers as you can tell by this typical product recommendation layout. Note the recommended purchase choices are accompanied in each instance by a big orange button. Red and yellow convert well in this environment also.
Darker colors tend to exhibit low conversion rates. Either people don't see them or the dark colors are actually de-motivational. Overall, orange is not a favorite color of either men or women. Red can be the color of danger, and yellow is often used as a warning. If these colors are generally distasteful, why do they perform so well from a website conversion standpoint?
The answer may be that these oft-reviled colors can’t help but draw attention. Someone perusing a website can't keep their eyes from migrating toward those call to action buttons in colors like red, orange and yellow. This is why you may want to choose an overall color scheme for your website, but then use call to action buttons in contrasting colors like green, red, yellow or orange.
Of course, white space also can be a wonderful thing on a website. Don't neglect or banish this restful shade from your pages. It's what lets your visitors feel like they can relax and breathe while browsing. Plus, it will make the other colors that you choose pop off the page.
In this day and age, graphic design plays a very critical role in the success of a business, or lack thereof. Top-tier graphic design matters because it sends a message to customers, clients, and other individuals who could be of use to the enterprise. Moreover, graphic design sends a message about the brand itself.
There are a variety of psychological components associated with graphic design; these components can determine outside perception and much more. For these reasons, an awareness of the best and most up-to-date graphic design software is absolutely imperative.
Likewise, minimizing costs and fees are also vital practices to ensure the longevity of a business. Thankfully, with the use of high-quality and free graphic design software, businesses can thrive and take their endeavors to the next level.
As the name suggests, Gravit Designer is a design application which is effective and relatively easy to use. This particular software comes with various tools which are designed to craft high-quality imagery, tech engines, path graphs, blending fills, and more. Gravir Designer also comes with a Cloud service, thus permitting users to access the software regardless of their present location. There are no fees associated with Gravit Designer and the software can be used on ChromeOS, Mac OS, Linux, Windows, and Browser.
Krita is one of the best, free graphic design programs and primarily focuses on painting, animation, and editing. The software also comes with advanced drawing templates and aids; comic book artists are most likely to love and make the most of this design. Krita was furthermore created by artists for artists; this is readily apparent, given the features which Krita offers. Any business which requires high-quality graphic design or illustration will absolutely benefit from all that this particular software has to offer.
Businesses which require the use of graphic design for imagery will become big fans of GIMP. This software is not only regularly updated and readily expandable, but it also comes with a variety of tools which users can customize in order to suit their preferences. Businesses can furthermore expand GIMP by using the proper plugins depending upon the device which they are operating on. This software also comes with next level layers, brushes, masks, and filters. Photo editors and graphic designers are guaranteed to have a ball with this software.
Blender is the ideal, free tool for graphic designers who are working to create 3-dimensional content. This software not only comes with a modest learning curve but also a supportable format and features which are easy to customize. While Blender’s interface may initially come off as daunting, it merely takes some getting used to. Individuals who opt to use Blender are presented with a plethora of options to simplify the experience and make the software work for them. Blender furthermore works well with rigging, modeling, animating, and rendering content. Blender users frequently employ the software during the creation of feature films, mini-films, and television shows.
Similarly to the preceding graphic design software, Canva is free of charge and ideal for the right individuals and businesses. This particular software specializes in allowing its users to communicate messages and share ideas. Canva allows for the creation of infographics, email headers, presentations, and more. The software furthermore comes along with a variety of images and vectors; individuals and businesses have the option of using these features or inserting their own forms of media. Canva users will also be delighted to discover myriad fonts, image icons, and photograph fillers.
Regardless of which graphic design software one chooses, understanding its importance in the world of business is absolutely paramount. In a nutshell, graphic design is a form of professional marketing. In many scenarios, graphic design has the power to determine whether or not a brand or enterprise succeeds or fails. The manner in which a business presents itself also speaks volumes and sends a general message of who they are and what they’re all about. This software is great for smaller design projects but if you want to print large graphics like Styrene printing, you will need professional software.
While the top-tier graphic design will always matter in business, adhering to an appropriate budget, especially in the beginning phases, is equally as critical. Enterprises which fail to live within their financial means will not last for very long. Thankfully, each and every one of the above graphic design software programs are completely free of charge. Contrary to popular belief, businesses do not have to break the bank or go into debt as they engage in marketing. Free graphic design tools work just as effectively as their costlier counterparts, if not more so!
Brandon Stapper is the Chief Executive Officer of Nonstop Signs & Print, a Los Angeles Printing Company. At 20 years old, with no formal education and only a few hundred dollars, Stapper turned a $400 custom decal machine in a garage into a printing powerhouse. Nonstop Signs & Graphics has made the Forbes Fastest Growing Companies Award 4 years in a row and services 10,000 clients yearly.
Choosing a color scheme is one of the most important decisions in the logo design process. Not only do the right colors play an important role in a logo’s aesthetic appeal, they also communicate meaning. Below, we’ll take a look at what the various colors in a logo stand for in order to help you choose a color scheme that will communicate the right message about your brand. Here are the different colors in logo designs and what they mean.
Red is a vibrant and energetic color that is associated with passion, excitement, and anger. It’s a powerful color that can elicit strong emotions in the people who view it. If you want an exuberant and edgy logo that creates a strong emotional response then red is a good color to include.
Like red, orange is an energetic and vibrant color. However, it isn’t quite as mature and serious and is a little more playful and casual than red. Children often prefer the color orange, making it a good choice for children’s products. Orange is also an appetizing color, making it a popular choice for food and beverage companies as well.
As the color most associated with the natural world, green is a calming color that conveys the idea that your brand is natural and eco-friendly. Since green is the color of cash, it’s also associated with wealth and is thus often used in logos for financial institutions.
Blue is the most common color in logo design, and over half of all logos incorporate some shade of blue into their color scheme. Blue is the color of intelligence, trustworthiness, and maturity. It’s often associated with technology and is therefore an especially popular choice for tech company logos. However, blue can be successfully used in just about any logo design.
White is the color of cleanliness and purity, which makes it a popular choice for pharmaceutical companies, cleaning supply companies, and many more. In most cases, though, white is better used as an accent color rather than the primary color in your logo since too much white will be seen as sterile and bland. This is especially true since most logos displayed online will be displayed against a white background.
Brown is an earthy and masculine color. Like green, brown is associated with nature as well, though it is most often more associated with the rough and rugged side of nature than the calming and peaceful side. If you are selling equipment, sporting goods, or other products geared towards outdoorsy customers then brown is a good color to include in your logo.
Black is a modern, powerful, and luxurious color. It’s also a very formal color, though, so if you are going for a fun, casual brand image then black is best avoided. If prestige, luxury, and class are the connotations that you’re aiming for, though, then black is an excellent color to incorporate into your logo design.
The color of femininity, pink is a fun, playful, and lighthearted color that is a good choice if your brand is targeted almost entirely toward female customers. However, the color pink will repel many male customers, so it’s not a great choice if you are attempting to sell your products or services to both sexes.
Yellow is one the brightest and most cheerful of all the colors. It is often associated with childhood and therefore is often used to promote children’s products and brands. If you use yellow in your logo, be sure to stick with the brighter shades as dull or brownish yellow is associated with sickness.
Grey is a neutral middle ground between white and black. It’s a serious and mature color that is often associated with industry and manufacturing. Grey by itself can also be a very unexciting color, though, so unless neutral and unexciting is what you’re going for it’s better to include other colors in your logo as well.
Purple has long been seen as the color of royalty, dating back to the times when purple dye was the most expensive of all dyes. Today, purple is still associated with royalty and luxury. It’s a slightly feminine color, but certainly not so much that it excludes male customers in the same way that pink is prone to.
Do you know how to choose the colors for your company logo? Creativity is key during this process and so is the manner in which the clients will perceive the color and the logo and its entirety. Choosing the company logos’ color will require some thought and a clear understanding of the brand identity along with the message you want to convey about the company. The brand color scheme is one of the most important decisions when creating the overall identity and aesthetic. This guide can help you understand how colors are generally perceived and can help as a starting point for selecting a defining color scheme.
The color emotion guide
Colors have a strong influence on our emotions and behaviors and marketers, as well as brands, will often put this color psychology to good use. Researchers have long been studying the effects of colors on our feelings and on how we perceive the things around us and undoubtedly some of these are very well known. Selecting a company color should be a decision that takes place when investors work on their trademark. For example, entrepreneurs in Asia can work with their designer to find a suitable color, while creating a distinctive trademark for their company in Singapore.
What company owners should know is that they can use the color psychology to choose the most suitable color scheme for their brand logo. The list below is a brief guide of the emotions generally attributed to each of the main colors.
Red: passion, power.
Orange: energy, warmth.
Yellow: optimism, sunshine.
Green: soothing, nature.
Blue: trust, peace.
Purple: royalty, creativity.
Pink: femininity, tranquility.
Brown: serious, robust.
Black: sophisticated, prestigious.
White: clean, noble.
Grey: mature, accessible.
Naturally, entrepreneurs can choose a single color or a combination thereof. Foreign investors who choose to open a company in another country can perform a research before choosing their brand color. For example, an experienced team of Cypriot company formation agents can help entrepreneurs start their business in this EU country that offers a very advantageous tax regime.
Issues to consider
The logo color can fit in a common color scheme for the industry. For example, green is naturally a very common choice for gardening businesses. However, the color selection process should be based on a thorough research to find the company’s true voice, regardless of the ones of the competitor’s.
When creating a distinctive trademark in Hong Kong, for example, entrepreneurs who are trying to open a company in the financial industry – one of the most developed ones in this jurisdiction – can stray from the commonly used colors in this business sector, like blue (which symbolizes trust) and create a bold and new logo.
The company’s tone and the message it means to send out to the world are all important factors when creating the brand logo. These, together with the chosen color scheme, should come together harmoniously to reveal the brand identity.