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Daily Posts. Colorful Ideas & Inspirations.

Our team of writers brings you daily trend coverage, new products, inspiration, information and fun ideas. With an archive of more than 2,126 articles, you're sure to find something you love. Or if you have a great idea, let us know!

Pantone announces color of the year 2019


The end of the year is close and we are all wondering which color will be our lucky charm in 2019. Pantone definitely made our day announcing that the color of 2019 is a gentle, mellow, contemporary-style Living Coral (16-1546). This color is perceived as life-bringing and vivid, animating and energizing, which will give a certain sense of intimacy and tenderness to your life.

 

pantone color of 2019 living coral

Photo source brandchannel https://bit.ly/2EvZ03g

 

Living Coral is a soft and trustworthy color, good in small, detailed amounts, but it could also cover large surfaces. It can produce a calming, peaceful effect, when used in interior or fashion design. Curves and oval shapes go well with this color, unlike edgy and sharp objects. This color is making your space more comfortable, healing and caring.

 

In regards to the digital world, this color is dominating with its vibrant side. It evokes the sense of community, engaging the users in a sophisticated way. Living Color is very much alive, as the name says, its motion is subtle and captivating, while it is very easy for the eyes and slows down the pace in which we perceive information. In a way, we could say that Living Coral is teaching us that time is valuable and we should enjoy every single moment.

 

Living Coral is a perfect brand color if you are driven by humane, enlightening, social ideas. This color helps you communicate to your customers and builds a strong, intimate relationship. This shade is also very playful and enjoyable, while experiencing this color one may explore the meditative music that goes with it, or a flavor of sweet cupcake.

 

In combining this color with others, blue is your absolute ally. Coral will match the color of the sea or the sky, in almost every shade of blue. Having Living Coral details and images over a blue background is connecting us to the nature and the waves, bringing us closer to the Earth in a lovely, peaceful manner.

 

Pantone has been announcing their Color of the Year for 20 years, creating a big influence wave in all creative industries worldwide. This selection is done by gathered color experts from different fields, which analyze color trends and color migrations across the globe. Prediction for color of the year is based on the research of new innovations in the art world and fresh, emerging artists. These creatives are changing the direction of color trends, which then influence every sphere of our lives through Pantone.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Why Cybersecurity Should Affect Your Web Design


Cybersecurity should be at the core of your design before you consider any other elements of your site. Hacking is a serious problem, especially if you collect sensitive data. Your customers need to know they can rely on you to protect their personal information.

About 64 percent of companies have experienced some type of web-based attack. From the smallest business to the largest corporation, all are at the mercy of hackers if they don't put some security measures in place.

A hacker attack occurs every 39 seconds and impacts one in three Americans. With those statistics in mind, put your site users at ease by implementing the following security measures into your website designs:

1. Collect Less Data

One way to protect your customers is to limit the amount of data you collect and store online. Collect only what is an absolute necessity for you to complete an order. If you don't need their birth date, then don't ask for it. Minimize the information so if the worst happens and you do have a security breach, the hackers get less information than they otherwise would.

Some sites collect all types of information in an attempt to market to their users. While there is value in knowing the names of your customers' children and their ages, this also puts them at risk. This type of information is often used to gain access to sensitive accounts with qualifying questions.

2. Secure Your WordPress Site

About 75 million sites use WordPress as their content management system (CMS). Unfortunately, if not appropriately secured, it is vulnerable to hackers. Take the time to secure your WordPress site.

  • Use complicated usernames and passwords that aren't easy to crack.
  • Use a plugin to block anyone trying to log in with the username admin.
  • Change your dashboard location from wp-admin to something with a different name.
  • Utilize SSL.
  • Add a firewall.

Those are some basic things you can do today to protect your WordPress site. You should delve a bit deeper into the topic of securing your WordPress site and close off any backdoors that allow hackers to gain a foothold.

3. Secure Your WordPress Database Prefix

The default database prefix is wp-. Hackers are well aware that most people will stick with the default settings. You can throw them off and hopefully drive them away by changing the prefix you use for your database. Changing your database prefix isn't complicated, but you should always back your site up before making changes.

Changing your prefix protects you from SQL injection attacks. There are plugins you can install that allow you to quickly change your database prefix without a lot of PHP knowledge, such as Brozzme DB Prefix or iThemes Security.

4. Create a Privacy Policy

The European Union's General Data Protection Regulation (GDPR) now requires website owners to list clear policies on how they protect user data and how they use that data — even if you don't live in the EU. If you have even one customer who falls under GDPR, you must be compliant. You've probably noticed that some sites have privacy policies that are so complex you'd have to be a lawyer to understand them.

Don't do that to your site visitors. Keep your language clear and readable, so site visitors understand what you plan to do with the information you collect and the measures you have in place to protect them. Keep privacy policies simple and to the point. It's probably easier than you think to get GDPR compliant, but it is essential to pay attention to this aspect of your security plan.

5. Secure Your Own Devices

One way hackers gain access to websites is through your devices. No matter where you're working, upload files via virtual private networks (VPN). A VPN lets you remotely upload files without using a public network that might be vulnerable to attack. A VPN works similarly to a firewall to encrypt and protect your data from hackers.

If you are working in a public location and using their guest internet access, secure your device by choosing a public location in your Wi-Fi settings. Limit who can see your device to avoid a situation where another patron gains access to your files and thus to your website.

6. Do Frequent Backups

Let's say the worst has happened and a hacker gained control of your site. They've infiltrated every single file and you have no idea how to fix the problem. If you back up your site frequently, this is less of an Armageddon scenario than if you don't. There are programs you can install that run backups on a regular basis and many website hosting companies do their own nightly backups.

No matter how many safeguards you install, there is a possibility hackers will overtake your site. However, if you have a complete backup, then it isn't as much of a problem. You simply work with your hosting company to find the way they entered your site, secure it and wipe out the old data, uploading your backup in its place. Your site is only down a fraction of the time it would otherwise be.

One of the biggest challenges as a designer is getting into the habit of backing up your work every time you make the slightest change. It's easy to forget this step and lose hours of work because a hacker takes over your site. Either set up automated backups or get into the habit of doing one each time you finish changes.

Cybersecurity Matters

The most beautifully designed site in the world isn't useful if it gets hacked. Consider the backend of your website's design to prevent hackers from getting in. Make your site user-friendly, but also consider the type of information you collect and how you can keep it safe for those who entrust you with it. Cybersecurity is just another element of web design that makes your work better than your competitors'.

Lexie is a graphic designer and typography enthusiast. She spends most of her time A/B testing websites and creating style guides. Check out her blog, Design Roast, and follow her on Twitter @lexieludesigner.

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Art Plagiarism


This is the topic we are all interested in, but somehow can't know enough about it. What awoke our curiosity is how pop artists used Mona Lisa to create all these series of colorful pieces, yet that is not considered plagiarism. Up to which point can we use someone else's work as a reference for our own art piece and not be plagiators?

Appropriation means borrowing, recycling, copying a piece of work to use it for a new creation. Appropriation as such has been a part of the tradition in visual art, although it is now considered a post-modern movement, in which artists used historically known artworks to create their own image. Appropriation artists are different from plagiators, meaning that their original intention is for the viewers to recognize the original image (such as Mona Lisa or WWII poster), and the work is centered on this clash of pop and history.

 

mona lisa

 

One of the most eccentric artists of appropriation is certainly Marcel Duchamp. His Mona Lisa with mustache left a curious audience, as well as the variety of Mona Lisa's known in the work of Paul Giovanopoulos. Although, Marcel is more known for his scandalous "Fountain" - an art piece - a urinal which made it to the list of significant landmarks in 20th-century conceptual art.

Pablo Picasso is also an artist of appropriation, but just as he borrowed and changed other artists work ("Las Meninas" by Diego Velazquez), he had his own artwork appropriated ("Lady Alabama" by Robert Colescott is originally Picasso's "Les Demoiselles d'Avignon"). Thus, Picasso's famous quote appeared "Good artists borrow, great artists steal".

Unlike the above-mentioned artists, the icon of pop art, Andy Warhol, faced a series of lawsuits for his work. He is famous for silk-screening technique, using photographs made by some famous photographers. The reason he was confronting these accusations was that his paintings and the original photographs were competing for products on the market of art buyers.

 

How to avoid plagiarism?

When letting someone's work strongly influence your own, it is recommended that you seek permission from the artist whose work you want to change. If your artwork is inspired by another, it is a good practice to give references and show gratefulness and respect to the artist. Although, the 20th century started a question which is still alive and makes us wonder - what is and what isn't art.

Some might say that taking two images and stitching them together or adding text into an existing image is not original artwork. One thing we know for sure is that using objects that are common (urinals, food cans) and misplacing them to create a new context is challenging the question of whether it is art, but so far it hasn't been called theft.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

 

 

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Be the boss of email marketing


Email marketing might seem like an easy way to communicate with your customers, but creating and growing your email list of faithful users takes more time and effort than you might think.

Marketing your business via your email list, above all, is about developing trust and intimacy with your clients. You would want to have a growing email list of people who engage with your content, who are interested in your products or services, and who are or will be your buyers.

First of all, when starting to grow your email list, you want to attract people to subscribe to your website. Once you have their email, you are one step closer to building a trustworthy relationship and recruit future customers.

 

Here's what you get for free

In order to get people to give away their email addresses, we strongly recommend that you offer them a free option and a set of services (eBook, newsletters with valuable content) which will give them an idea what they can benefit from you if they purchase the service/product.

 

Subscribe "here" and "here" ... and "here"

Another important thing is to make this subscription easy to reach for a website visitor. By this, we mean to make the subscription button easy to find and spot for those who are interested in following you further.

 

Don't end up in a junk folder

Once you start your way with email marketing, you should also be aware of how the law of CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) works. Basically, you need to make sure that your newsletters won't be marked as spam by the readers and that they won't end up in the junk section (trust me, the penalties for spamming can be pretty high).

 

how to be awesome at email marketing

 

Best tip for avoiding this and growing a healthy email list is to always include the unsubscribe button, as well as helping them unsubscribe easily, without a hassle.

 

Always say thank you

When someone happens to eventually click at your shiny SUBSCRIBE button, you would want to make them feel welcome and give them a warm hug for entering your email community. This means that you need to send a personalized email to every single subscriber and keep that close relationship you establish when sending your emails in the future.

You will be happy to hear that this doesn't mean typing a letter every time someone comes on board. Relieved? I thought so. Luckily for you, we live in an automatized world, which means you can easily send automatic emails to say thank you and welcome dear Jonathan, Molly, Luke...

Kindest regards,

Colourlovers Team

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

 

 

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Creative Commons Copyright


By the definition, commons is a kind of resource that belongs to the whole community - it is used and improved by all. Cultural commons stand for physical or virtual cultural property which is shared within community. It can also represent an intellectual property (such as library) available to community on a certain physical or cyber space.

 

Creative Commons is nowadays a well known US based community platform, that is structurally a non-profit organization, devoted to make artwork available for sharing and define legal boundaries of creative products which are used for commercial purposes. Their licenses are enabling users to download and use their content free of charge. However, there is a set of rules and variety of Creative Commons licenses you should know about.

 

video production CC license

 

CCO license

 

CCO is the type of license that gives you all the freedom with the content. This means that the work is open for public, the author does not require any credit and you are not restricted to the personal use of the content only. This is the most carefree type of license you should look for, if you want your experience to go smooth and never thing about plagiarism set of laws.

 

CC BY 4.0 license

 

CC BY 4.0 is also known as an attribution license. Within this type of license, you are obliged to give credit to the content author, specify if you made any changes to the content and also insert a link to the license itself. For better knowing how to give credit, you can find the information you need on the wiki website of Creative Commons. Although, this license requires more work from you and it's not particularly handy if you are using it for commerce or your own marketing campaign.

 

CC BY-SA 4.0 license

 

This license has the same rules and restrictions as the CC BY 4.0 attribution license, although on top of it, if you make any changes to the work, you are required to distribute your own work with the same license as the original. This license reminds you that in a community, except from taking resources for free, it is expected from you to give something back in return. SA in the title stands for "share-alike".

 

CC BY-NC 4.0 license

 

Following the restrictions of the attribution license, you may download and use the content for free, although this particular license doesn't allow you to use the credited content in a commercial purpose. These images and videos aren't your choice for a marketing video or poster. NC clearly stands for "non-commercial".

 

CC BY-ND 4.0 license

 

ND in this license title stands for "no-derivatives", meaning that the original content is free of charge to use however you choose, even commercially, under the restrictions of the attribution license (credit, link), but only under the condition that you do not make any changes to the original work. If you do change the content, you are not allowed to publicly expose and distribute it. This is a tricky license and also very demanding and complicated if you are looking for stock photos/videos for your own project.

 

photography CC license

 

In our previous articles, we have listed several websites where you can find free stock videos, as well as photography. Most of the titles from our list use their own policy regarding giving credits and hyper linking the shared content, while several use the set of rules by Creative Commons for their distributions.

 

If you have any doubts about your freedom of use of certain content, you can either contact the website owner or the content creator, or simply move on to the content with clear licensing. Before moving on to downloading the images from stock websites, it is recommended that you read the guidelines on the Creative Commons website, as well as to consider what is that you can do to give back to the community.

 

The world of free stock footage wouldn't exist if there weren't for selfless creators willing to share and contribute to the creative worldwide community. Think about your role in this global commune and find a way to improve and enrich this cyber space with your participation and contribution.

 

Even if the license does not require giving credit to the author, it would be a matter of respect to show in any way that we appreciate the work of our colleagues and how much their sharing helped us with our projects.

 

Another important notice on the topic of stock footage is that most of the websites have a disclaimer that the content must not be used in the process of creating a work that promotes violence, discrimination or any other offensive marketing campaign. We would like to remind you that the creative industry is not here to be led by these types of values and we strongly support the disclaimers of these websites.

 

Good luck with creating your next project and pay attention to the copyright of the stock content you use!

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Free stock material for breathtaking videos


For everyone who communicates with their audience via social media, video content is shown to be amazing for getting your message across. If you are not a professional filmmaker or you don't have much time for shooting cool videos yourself, there is a number of website platforms where you can use the footage of your colleagues for free.

Videezy

One of the coolest platforms we'll recommend is Videezy - one of the largest base of stock videos you can use free of charge. They made it easy for you to discover what you like by searching the keywords or choosing the category of the video. They also offer their pre-made after effects templates for easy editing. These guys are perfect if, for example, you are creating a Thanksgiving / Christmas greeting video; something simple that you need done quickly.

 

 Ignite Motion

Ignite Motion is a web platform where you can find motion backgrounds for your video, for commercial use. Their community develops animated videos which are perfect for presentations in the sphere of technology, science, ecology, etc.

 

where to find free creative commons video

 

Motion Elements

Another safe space for discovering animated videos is Motion Elements, where you can find variety of videos, but also images, GIFs and audio clips. They require a tag back to their website if you are using their content, but they also offer exclusive videos which you can purchase. They add new stock clips every week.

 

Production Crate

For example, Production Crate functions in a way that they require you to make an account, in order to use their content. Free accounts are allowed to download five videos per day, while besides videos the website gives you access to some special effects, templates and audio for editing. They ask you to link your video back to them, although legally they don't specify this.

 

Motion Backgrounds

Unlike Production Crate, Motion Backgrounds gives you full access to all of their background stock videos, where you can download as many as you want and they will not ask you for any credits, so this can relax most of us.

 

Stock Footage 4 Free

Stock Footage 4 Free, as the name says it, leads you to number of free stock videos which you can use commercially. They would also ask you to create an account, but there are no obligations which come with it. They add new content several times a week and sort it under various categories for simple search.

 

Fancy Footage Club

One of the websites that is no longer operating is Fancy Footage Club, which retired leaving a storage full of free stock videos for downloading. Their database is still open for use, although their terms of use are no longer existing, so the question of licensing is not quite transparent.

 

free stock video

 

Clip Canvas

Clip Canvas offers a couple of hundred free stock footage, and a lot more available for purchase. For their videos you will not have to sign anyone.

 

Open Footage

Somewhat different model of management is created by Open Footage, which allows you to download lower quality of videos for free, while high resolution is only available for buyers. They are licensed under Creative Commons licenses, which is a type of copyright license to allow the content to be distributed under certain terms free of charge.

 

Videvo

One of more famous websites for stock footage is Videvo, which lets you use their content while asking you to give them a thumbs up on social media. They also have three different types of licencing, which you should read carefully to avoid confusion on which content is which.

 

Pixabay and  Pexels Videos 

Even though Pixabay is famous for their stock of photography, they also offer a large database of free stock videos. And just like Pixabay, Pexels Videos are a big resource of free images and videos. Both of these platforms are licensed under Creative Commons licenses.

 

Cute Stock FootageMotion Places and  Vidsplay

We've listed some trustworthy websites where you can discover and download for free, footage for your commercial video - marketing campaign, presentation, website promotion. Some honorable mentions to this list would be Cute Stock Footage, which require credit to their website, Motion Places, where you would need to subscribe to download videos, and Vidsplay, thw website offering you vectors, images, videos, templates, mockups and much more, while in return you would be asked to credit their website when using their material.

 

We have discovered that some of these websites give you absolute freedom to how you choose to use their materials, while other as you to subscribe, create an account or purchase higher quality video. Some of the best known websites choose to use A Creative Commons license, which regulates the way someone uses the content, even if it's for free. There are different types of licenses and a set of rules which apply under these regulations. However, since this is a wide and complex topic, we will explore more about Creative Commons license in our next blog post.

 

Stay tuned to colourlovers.com!

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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The science of colors


Did you know that human eye can recognize more shades of green than any other color?

Having in mind that forest was our natural habitat since Homo Sapiens started walking the Earth, this makes a lot of sense. In fact, throughout evolution, man’s survival was depending on our vision and sensitivity to colors – blue, trustworthy and calm, color of the sea reflecting the sky. Yellow, friendly and joyful, color of the Sun which lights every new day. Red, passionate and dangerous, color of the fire.

 

van colored yellow

 

After a history of relying on colors to evoke our instincts, nowadays, deep in civilization and the digital era, our brain still uses the power of colors for communication and signalization. Every child using dozen of different markers to paint a picture, knows that colors are a way of expressing feelings and reflecting the world around us.

Now, surely, we no longer live in the forest, and today we might primarily associate use of colors with something artistic. But how can we use colors today , what is their importance in technology and where is their place in modern communication?
The reality is that, as a modern society centralized in metropolis, colorful and shiny advertisement is something we can’t escape. We live in the time of consumerism and competition, where digital marketing is sending signals to our brain everyday, influencing our decisions on every level – what we eat, which toilet paper we use, how we paint our living room.

 

red roses next to closed window

 

And for every one of those brands we decide to like – science plays a big role in that liking. With every shade of every color a logo or an advert uses, a certain emotion, thought, association is evoked, we are inspired to trust them, to remember them, talk about them and buy that special product.

Further more, now that we know how exactly we connect feelings to certain colors, we can use that knowledge in our everyday life. Wouldn’t it be cool if we tricked our brain to be more productive in our office by choosing the right colors at our desk? Just like that, we could paint our bedroom in a way that would help us be more relaxed after a hard day’s work.

Make every moment of your life even more special by discovering all about colors around you!

It’s not Feng Shui, it’s science.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

 

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3 Ways to Perfect your Website Design Colors


Let’s face it!

 There is a lot more to colors than meets the eye. If anything, 85% of the shoppers base their product purchase decisions on product color. And, as it turns out, some of the world’s top-notch brands are very particular about their color choices, whether it’s Coca-Cola with its fiery fire-engine red or Pepsi’s with its predominant blue.

In fact, if you look at their logos, you will see that both these companies have interestingly used their choicest colors to stand out and build their brand identity.

As per a research, “Color increases brand recognition by 80 percent.”

The point is: Big companies don’t simply wing it when it comes to choosing colors for their websites or products. Conversely, they are strategically chosen because colors, powered by different attributes, attract shoppers to the product or site. Not to mention, colors alter consumer behavior well.

Now, with the internet providing a level-playing field to all, not just big brands, every small and big website are significantly focussing on getting their websites colored in a correct way.

However, here’s the rub:

There are no fewer than 10 million colors that a human eye can witnesses.  I repeat 10 million colors.

So, with a million colors swarming before the eyes, I daresay picking and choosing that one right color, to form the base of your website, is not an easy job.

And, mind you, you cannot simply wing it as there’s so much at stake...among others, your website’s bounce rate, conversions and more depend on colors.

I know what you are thinking now:

How to pick the starting color (dominant color) for your website with so many to choose from?

Here, I walk you through simple tips and tricks on choosing the starting color for your website. 

#a. First off, make the most of what you already have. That is, use the color of the existing logo as your starting color.

Never mind competitor’s colors. In fact, you need to delete competitors’ colors from all your color schemes.

#b. Look at your target audience. The website color of an IT company will be diametrically opposite to that of a real estate company.  So, it’s paramount to think about the users who will be using the site and the kind of emotions you want them to go through while browsing your site. Should they be excited, serious and so on?

#c. Think of the words you frequently use in your conversations with regards to your brand. See, if you can connect those words with any of the colors.

Finally, stay away from stereotypes. If the website is meant for bridal wear, look beyond the white and cream shades. Because it is said that clichés tend to undermine your credibility.

Some of the colors you can start experimenting with include red, green, blue, pink, yellow, and so on.  For more ideas on website design and colors, consult top web design companies.

Now, let me elaborate in detail the above-mentioned three points for selecting the starting color of your website.  

  1. Let the Starting Color Flow from your Logo

Remember: The starting color of your website will be your brand color, maybe forever. So, choose something that your brand invariably associates with. A color that your audience fancies the moment they think of you and even nudges them to check your site.

Like, I mentioned before, the moment you think of Coca-Cola, nothing but a conflagration of fiery red floods your sights. If you think about it for a moment, you will realize that Coca-Cola’s starting color (popularly referred to as the dominant color) stems from its logo.

So, if you are finding it difficult to arrive at the starting color of your website, don’t worry and do just one thing: Go by the logo color.

Again, if this seems difficult for you, you can go by the other methods as well:

  1. Go by your Website’s User Demographic

If the logo thing doesn’t help, simply take a break from your web designing activities and reflect on your brand and the kind of customers you want to linger on your site.

Should they be a really young crowd? Or should you be targeting highly sophisticated ones with huge disposal incomes? Or should they be gender-specific - geared toward male or female? Or should you focus on a specific age group?

Also, what sort of emotions you want them to experience while seeing your site?

You need to find answers to all these and more, before narrowing down the starting color of your website.

You can also take cues from other websites and see what they are doing. Most often, sites tend to play safe and go by conventions. For instance, if you check an organic product site, subtle colors like light green, light blue and occur yellow are commonplace over bold colors like red, purple and black.

In short, consider the emotions and personality of your target audience before deciding the starting color of your website.

When it comes to gender, for instance, if your website focuses only on women, might as well go by their favorite color:

As you can see from the above images, blue is liked both by men and women. So, it’s one of the safest bets as far as your website color goes.

No wonder, most-visited social media sites like Facebook and Twitter use blue prominently in their logos and campaigns. But then, there’s nothing like one-size-fits-all in terms of a website color. It chiefly depends on the feelings you want to convey to your visitors.

  1. Connect Brand Associated Words with Colors

Think of the words you frequently relate your brand with. Then connect these words with various available colors.

Check out this color emotion guide to nail down the starting color of your website.

 

Tips to use the starting color on your website

There’s a general rule of thumb to follow when it comes to using starting colors:  

Use them only in specific spaces where you want your visitors to pay attention.

# Phone numbers

# Contact forms

# Signing up of a newsletter

Basically, starting color is supposed to be used in those spaces that need to pop out.

#2.  Choose Accent (Complementary) Colors

Once you have nailed down the starting color of your website, finding complementary or accent colors will become easier. However, as the name suggests, they are complementary colors and should not to be widely used in websites. So, use them only in your call to action buttons, quotes, subtitles, information boxes and more. These colors help highlight the attention-worthy parts of your website.

However, here’s the rub: Blending various colors is not easy if you haven’t understood the color theory well. And, who knows, you may have to go through several trials and errors, before arriving at your perfect accent colors.

Thankfully, there are color matching tools that help you decide. And these tools include Adobe Color CC tool and Paletton.

Tips to use complementary colors on your website

Accent colors are primarily used for highlighting secondary information on your web pages.  The content, though not important, has to stand out. Nonetheless, there’s a limit to using accent colors, max 1 or 2. If you plan to use many accent colors, it might create several focal points which might confuse the visitors.

#3. Choose your Background Color

Your website visitors should feel at home while browsing your site. So, bold colors most likely will have an opposite effect on them. And, even blase background could prove to be a bad choice as your audience might overlook the crucial points you want them to focus on.

But then, it’s also nice to choose your colors depending on your industry you belong to. For instance, if your brand is into cosmetics, you might enjoy a free hand in terms of choosing your colors. You can either experiment with either with subtle colors or opt for alternative bold colors. Bold colors like red are known to drive visitors in colossal numbers.

Tips to use background color on your website

# If you are running a content heavy website or an eCommerce website, keep your background neutral or use shades of white. This is because the focus should be on the content of the site. And a white background might just draw more eyeballs to your content.

# For a corporate website, you can try you using less intense shades of your starting color. Bold colors might overpower the other key elements of the site. The background color should stay in the background. It shouldn’t overwhelm the visitors.

# For sites that are into fashion, beauty, restaurant, and other similar industries, you are free to experiment with most of the colors. There is no actual rule of thumb to follow as to what background image or colors are ideal for creative sites. For all I know, you can use all the colors of VIBGYOR or create magic using black and other bolder looking colors. The only point that you need to bear in mind is that your color shouldn’t overpower the text.  Content should invariably be the king of your website. To ensure balance between colors and content, speak to the top content marketing agencies, directly.

Putting it all together

By now you know that you can’t simply wing it when it comes to website colors. You need to go by your audience tastes and liking, because that’s only the way to establish connections with your audience. More importantly, your accent colors should be carefully chosen and not randomly applied.

Follow the above 3 steps to create a beautiful color coordinated website. Also, don’t forget to use color combination tools if you are still a novice in terms of selecting complementary colors.

But then, always remember, colors shouldn’t overshadow the content. Never ever.

How do you choose the starting color of your website or product? Go ahead! Share your experiences below.

Author Bio: This is Jennifer Warren, a Content Consultant with GoodFirms, a review and research platform for eCommerce development companies, digital marketing companies among many others.  I enjoy humanizing technology through inspirational content, devouring best sellers, watching war movies, and running behind my sunshine sons.

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Ready to get Colorized?


What is fresh and crispy on the market and saves the day for every web designer ever? We are happy to present a brand new version of Colorizer - a tool developed by Paletton, a trending designers company with a set goal to make your work even more enjoyable.

 

What is Colorizer?

 

Colorizer is a widget for your webpage, ready to fancy up your site, making it super easy to combine colors and create the perfect palette for your online presentation. By knowing basics of HTML, CSS and Javascript, you can simply add the Paletton Live Colorizer code to your website, and let it generate shades of the color you choose, or custom create your palette for your web design.

 

This awesome widget is led by the idea that your website users can colorize their own table, template, flyer or graphic design, developing an interactive platform for your site visitors. The developers are encouraging you to get the version you like, and play with many features and possibilities this code is offering.

 

What Colorizer actually does for you is letting you implement the Paletton application (Color Scheme Designer) and share it with your target group. This means that everyone will be able to, very easily, create his/her own palette with the help of Paletton, and enjoy your website through exploring this feature. The users can simply preview the results and apply or cancel their design if they choose.

 

paletton

 

What Paletton also made sure of is that you are given step - by -step instructions on how to "install" this widget, or how to attach the code in your website. The knowledge of coding you need is very basic, and here you can find the guide for starting your colorized adventure, or links to try the demo versions.

 

Colorizer is currently developing its beta version, available for you to test it and play with the possibilities online. They have so far developed three versions of Live Colorizer and you can choose the one which suits your preferences, although we can say with certainty that this company won't stop surprising us with innovations and awesome ideas to develop their apps further.

 

Are you ready to begin your own Paletton road trip? Enjoy playing and exploring many options Colorizer is offering for you, and spread the joy with your readers and customers!

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Paletton - Color Theory Live


Remember everything you had to learn about color theory so far? Now you can finally sit back and relax, stop thinking about which shades work well together and which don't, because one app knows it all and works for you!

 

Paletton started off as Color Schemes in 2002, and it has been evolving through Color Scheme Designer, only to finally become what it is today - one app for optimizing your designer capacity by resolving all your doubts on adequate palettes. It was originally developed by Petr Staníček ("Pixy"), a Czech UI/UX designer, with the intention to be used by other designers. Petr is a designer, analyst and consultant, whose useful books on design can be found online, on his webpage.

 

The application allows you to mix and combine the shades for a perfectly packed palette from the spectrum. You can create palettes using one color (monochromatic), three colors (adjacent or triad), four colors (tetrad), or free style combination using as many colors as you desire. You can extract your palette by reading it's RGB from the website, and insert it straight into your design.

 

colorizer

 

Developed by Paletton

Even though we are super amazed by this cool software, this is far from everything that Paletton has to offer. Along with this color loving website, they have developed a widget called Colorizer - a simple peace of code you add to your website for every user to see and adapt the website palette as they find it most interesting. In the sea of tools developed every day in design world, Paletton Live Colorizer in its current beta version is a new, refreshing appearance, especially for web design. It offers a unique, interactive user experience, keeping your audience engaged and enjoying.

 

But, that's not all! Maybe you've heard of Colorpedia - a Wikipedia spin-off dedicated to all you can learn about colors, color blindness, color theory, complementary color scheme, color space and many many more. It is a developing trend, getting richer with information every day, for all of us who love exploring what we love in the color universe, learning new fun facts and useful skills.

 

Palette engine also allows you features such as presets and randomized palettes, and at this stage they also scheduled a mobile app for their users. Learning about new versions of Colorizer and Colorpedia developed by Paletton, we certainly could not keep this treasure discovery to ourselves! We can now say, without a doubt, that Paletton is something every designer will implement in its set of tools, and we are looking forward to many more features this talented team will develop! We wish you a lot of fun while playing with these fancy apps.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

Read the full post