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Our team of writers brings you daily trend coverage, new products, inspiration, information and fun ideas. With an archive of more than 2,353 articles, you're sure to find something you love. Or if you have a great idea, let us know!

What Is a DTG Printing and How Does It Work?


digital printing

If you want to learn how to start a small clothing business, you have come to the right place! One of the first decisions you must make while creating a clothing line is choosing a printing technique. Screen and DTG (direct-to-garment) printing are two of the most common printing techniques to consider.

 

In this guide, we’ll talk mainly about DTG and how to customize products with DTG printing.

What Is DTG?

Direct-to-garment printing is a digital printing technique that uses specialized inkjet technology to apply an image or design directly to clothing. Unlike the traditional screen printing process, DTG printing does not require screens or setup fees, allowing for shorter turnaround times and lower costs. This makes it ideal for low-volume orders or smaller runs. DTG printing works by transferring ink directly onto fabric with a digital printer.

 

This process is similar to how a regular inkjet printer works, except that instead of printing on paper, it prints on fabric. The fabric is then treated with a unique solution to help the ink adhere to it, resulting in a high-quality image that is permanent and machine washable.

Process of DTG

The process begins with a digital image file. It is then transferred to a computerized DTG printer, which uses specialized water-based inks to print the design directly onto the fabric. The inks used in DTG printing are designed to be soft to the touch and are often referred to as “low-impact” inks because they are non-toxic and eco-friendly.

 

To prepare the fabric for printing, it is first pre-treated with a solution that helps the ink adhere to the fabric. After pre-treating, the fabric is loaded into the machine, and the image is printed directly onto the garment. The printer then applies a heat press to the garment to help the ink bond to the fabric, resulting in a high-quality, durable image.

 

DTG printing is ideal for businesses and individuals who want smaller runs of custom apparel or need a quick turnaround time. It is also great for businesses that offer a wide variety of designs, as it eliminates the need to create screens for each design. Additionally, DTG printing is an excellent option for businesses that want to offer custom t-shirts and other apparel without having to invest in traditional screen printing equipment.

 

Overall, DTG printing is an ideal option for businesses and individuals looking for a cost-effective and quick way to create custom apparel. With its low setup costs, short turn-around times, and environmentally friendly ink, DTG printing is a great choice for those who need high-quality custom apparel. You can get started with your clothing line printing easily with DTG printing.

What Is Screen Printing?

Screen printing is a printing technique used to produce designs on textiles, fabrics, paper, and other materials. It involves passing ink through a woven mesh stencil, creating a design on the material's surface. The stencil is a template that blocks off certain areas of the material, allowing the ink to remain in place and form the desired design.

 

Screen printing is one of the oldest and most versatile methods of printing and is used in a wide variety of industries, including apparel, promotional items, signage, and home décor.

 

Screen printing is a great way to create unique designs on various materials. It is also a cost-effective printing method, as it does not require expensive printing presses or other equipment. It is a versatile method, as it can be used to create complex multi-color designs. With suitable materials and a bit of practice, anyone can create beautiful and unique designs using screen printing.

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The Most Popular Jewelry Colors


jewelry colors

Whether you are looking to sell your own store-bought jewelry or a handmade item, many things will factor into the saleability of a piece. While pricing handmade items depends on things like materials, overheads and customer demand, selling store-bought jewelry, it’s arguably a more straightforward process, albeit with similar key considerations regarding  attractiveness, condition and craftsmanship.

 

While handmade pieces tend to be sold either directly or via online marketplaces specifically for handcrafted products, estate jewelry can be sold at a number of venues: if you’re looking to sell jewelry NYC (or anywhere else), you can choose to sell via auction, through a jewelry broker, or via a pawn shop or secondhand dealer.

 

Consider Color

After these steps, it can be easy to forget some key selling points that could make a big difference to how well your jewelry sells, including color. While it pays to keep up with the latest trends in popular colors of metals and gems, there are also likely to be some favorites amongst customers that never seem to go out of style. Here is a guide to what always sells, and how to keep up with current trends so that you can maximize your profits and meet customer demands.

Classic Favorites: Precious Metals

While some styles come and go, others are favorites. The most popular precious metal colors to date are silver and gold (with silver currently outselling the latter).When it comes to gemstones, clear or white gemstones like diamonds and pearls tend to be the most popular, but there are many more hues across the spectrum that customers also gravitate towards.

 

While there are gems that fall somewhere in-between different colors on the spectrum (these tend to be rarer stones like blue-purple tanzanite), the four main favorites amongst customers are:

 

  • Amethyst: Deep purple in color, this semi-precious stone thought (in some spiritual circles) to have calming properties originally rose to popularity during the Victorian, and later, art deco era.

 

  • Rubies: Originally popular during the 16th Century, rubies (from the latin “ruber”, meaning red) come in a range of shades from light pink to deep red.

 

  • Emeralds: Much like rubies, emeralds are also commonly associated with L.Frank Baum’s classic children’s tale the Wizard of Oz, where the main characters travel to a city made entirely of this deep green jewel.

 

  • Sapphires: Blue is known to be the most popular color in general, so it’s perhaps unsurprising that a gemstone of the same hue tends to sell well. Originally popularized in the 18th and 19th Centuries, sapphires continue to be popular to this day.

Spotting Color Trends

Some styles of jewelry are known for going in and out of style: one year the catwalks might be dripping with brightly colored jewels, the next minimal style might be in fashion. Jewelry style can also be subjective: if you are selling jewelry within a particular niche, such as gothic style or bridal jewelry this can be helpful as you tend to have a limited palette of colors and styles to work with. If you want to stay ahead of the latest trends, searching for jewelry trend forecasters can help you to keep up to date with what is likely to be popular in the coming months.

 

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How to Choose Ideal Bedroom Furniture


bedroom furnitures

If you want to design your bedroom so that it creates the perfect ambiance to put you to sleep easily at night, then you need to choose your bedroom furniture wisely. In fact, when it comes to interior design, the bedroom can be one of the areas that benefit most from careful planning and forethought.

Whether you are doing a complete home improvement project or just want to overhaul the way your bedroom looks, finding the right furniture for it can be harder than it sounds. Thankfully, like any kind of furniture, you just need to think about what you are looking for and start searching for something that matches your needs.

Look At Your Bedroom

Before choosing new furniture, make sure you look around your bedroom thoroughly. Once you have got a general idea of what kind of room you have and what you want, then you can get down to looking at the specific things in it and which pieces of furniture you want. 

If you are in a bit of a rush, this is the best way to narrow down what you are looking for and to get a more precise sense of what you want. If nothing else, it can help you understand the amount of space you will be working with, as well as the existing furniture that you already have.

Be sure to look at the room’s layout, too. This can be important for any bedroom that is oddly shaped or has areas that stick inwards such as old chimney indents and fireplace alcoves. These can be important to take into account since they will change the amount of floor space you have to work with while also limiting where you can put your furniture.

Each bedroom is different, and there is no shame in spending some time looking at how the room is laid out in order to get a better idea of what you can do with it. Even the most basic measurements and planning ideas can go a long way towards you understanding how you want to redecorate your bedroom.

Explore Your Options

If you want more bedroom furniture, then take some time to look up popular interior design ideas and bedroom furniture options. Even if the popular examples do not match the kind of aesthetic that you want to go for, it can still be a good way to find some furniture that matches your needs or get inspiration for what you might want to look for.

This can be a good way to jump-start your search for some furniture. Even the most basic ideas of your preferred aesthetics, colors, or materials can make a huge difference in how easily you can direct your search to the right place and might even provide you with more options for overhauling the rest of the house in the future.

Remember that any aesthetic can be good inspiration and that you should not ignore something just because it is popular. Even if you know what kind of style you would prefer most, it is still a good idea to look at a varied range of furniture and get an idea of what you could use, even if it is only as inspiration.

Keep in mind that you do not need to commit to a specific aesthetic. If you see a piece of furniture that you like, then you can easily find ways to integrate it with other furniture items you already have, rather than needing to completely redecorate the space multiple times.

Think About Functionality

A bedroom needs to be a comfortable and nice-looking space that still functions as a bedroom. In many cases, some people will also treat the bedroom like a workplace, a place to get ready, or even somewhere to have private conversations. Your own bedroom should match the way you use it.

For example, if you do a lot of work from home within your bedroom, then you will want to make sure you include a suitable desk and chair. If you have a lot of clothes, then a clothes cupboard or dresser can be a must-have addition. The functional side of your bedroom is just as important as the aesthetics.

Even if you only use your bedroom for sleeping and getting ready for the day, it is still important to make sure you can do those things effectively. Too much furniture can really limit how much floor space you have, and excessive storage might actually make it harder to find things if you are spreading them across multiple shelves and dressers.

Always put the practical and functional side of your bedroom first, and do not worry too much about how it interferes with the look of your bedroom. Once you have the necessary functional furniture in place, you can worry about the decorating and finding the right style for your bedroom.

Put Quality First

It is important to remember that style and practicality are still right below the most important factor of any furniture purchase: the quality. You want your bedroom to contain as little poor-quality furniture as possible since bad quality can often mean that it is less safe or far more likely to break.

A bedroom is a space you use every day, and it is never a good idea to have something low-quality there. Even a chair could become a problem – you might sit or stand on it one day, only for it to suddenly collapse due to the bolts wearing out or the material being improperly treated.

Finding top-quality bedroom furniture is not so hard, especially if you already know what sites and brands to look at. Remember that you can always look up reviews of stores, brand names, or individual products that you do not know – this provides an easy way to get a breakdown of what they offer without having to worry about taking any risks yourself.

Whatever you end up deciding on, just remember that you can always make changes later on. If you are not happy with your bedroom’s interior design, then another round of home improvement and decoration is not hard to arrange, and sometimes these changes need to happen slowly to get the best results.

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Amazing Tattoo Ideas For Women


Latest, tattoos have been a common trend for both men and women. Different tattoo ideas can be derived from different special meanings to the bearers and the level of creativity for both the artist and the person. All tattoos can be done by both men and women, but some are most common among women.

heart tattoo

Making a decision on the kind of tattoo you want to get can be tough and takes time. A tattoo is an art you get to have on a certain part of your body for most of your life, and for this reason you have to be selective about the tattoo you decide to get. Here are some common tattoo ideas for women that you can get inspiration from.

  • Sun Tattoo

Sun tattoos are used to represent the hope of light in someone’s life. They are also used to symbolize the truth.

Some other people consider getting a sun tattoo for the purpose of appreciating the beauty of life. For women who love and appreciate beauty as part of their lives, sun tattoos are just like jewelry used to bring more beauty to themselves.

There are so many ways to design sun tattoo ideas, and they can also bear so many meanings for different people.  As the person getting the sun tattoo, you can decide on the color of ink you want to be used for your tattoo and the kind of highlighting you prefer.

  • Animal Tattoos

This kind of tattoo gives you the opportunity to print your favorite pet or animal on your body. Different animals bear different meanings in specific regions. The meaning of an animal tattoo can also be known to the wearer only.

In most cases, animal tattoos are not linked to specific genders. However, most women prefer to wear tiny animal tattoos, while men prefer huge animals such as lions as symbols of masculinity.

In some cases, animal tattoo ideas are used to pass some message about the character associated with the specific animal or display certain emotions.

leaves tattoo

  • Quoted Text Tattoos

These are the kind of tattoos that bear words inked on the skin.  They are currently a popular trend and are appreciated for how versatile they can be.

These words usually bear personal meaning to the wearer that does not have to make sense to other people. Most people like inking their favorite quotes or names of people they love. Some people ink the names of their loved ones who passed away, and they want to feel closer to them by getting a tattoo of their names.

People get the opportunity to choose the font size they want for the words and also the kind of ink they want to be used. Quoted tattoos can be worn on any body part of your choice.

  • Butterfly Tattoos

This is one of the favorite tattoo ideas for many women. Butterflies are appreciated for their beauty and are also used to symbolize certain changes in the wearer’s life. Butterflies can also be used as a symbol of love, change of character, and motivation toward life.

  • Anime Tattoos

Anime is a form of cartoon genre that is loved by mostly women and children. It is not a very common tattoo idea, but it is a very beautiful piece of art when inked on the body.

Women choose to ink anime characters from their favorite shows to appreciate their love for the character. You can also ink a random anime according to the skills of your tattoo artist.t

The kind of anime you ink can be used to represent your personality. The art does not have to be very realistic as two-dimension looks better on the body.

flower tattoo

  • A Clock Tattoo

A clock women tattoo is normally used to represent the balance between life and death. This tattoo idea can be blended with other kinds of art, such as flowers, to bear different meanings. Some people ink a clock and a skull to honor the dead, while others ink a clock and flowers to honor the living.

  • Crown Tattoo

This is a common tattoo idea for women who love their independence.  Crowns are also the perfect tattoo ideas for women who love thinking of royalty, or they are actually one.

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Stunning jumpsuits for any occasion


jumpsuit for any occasion

No matter the time of year, jumpsuits are statement-making outfits that can capture attention for all the right reasons. They’re an ideal fashion-forward alternative to dresses and are a wardrobe staple that so many women turn to time and time again. With colour-popping palettes, fabulous florals, and a range of flattering styles, here are some sophisticated jumpsuits that fit the bill for any occasion that you’re currently planning for.

 

Effortless embroidery

 

Some events call for a flattering yet formal outfit that is elegant and effortless, which is precisely where a jumpsuit can come in. We love jumpsuits that boast a striking silhouette that is fitted on the waist and straight on your leg. This design feature offers a flattering finish and produces a look to die for. There’s nothing more attractive than intricate light blue floral embroidery, and it’s striking no matter your perspective. Embroidered jumpsuits are the way to go, particularly if you’re looking for something striking for an upcoming event.

 

Pastel perfection

 

Pastel pink is always on-trend, and it’s the ideal foundation for any jumpsuit. This shimmering One-Shoulder Puff Sleeve Embroidered Jumpsuit in Pink features gorgeous jacquard detailing on the bodice and a stunning light pink that ensures a statement-making outfit. The single puff sleeve and asymmetric shoulder design complement one another and ensure a modern yet sophisticated look that is simply to die for. Pair this jumpsuit with some minimal heels and sparkly jewellery for a look that won’t be out of place at any event or special soiree.

 

Fabulous florals

 

The ideal daytime jumpsuit is one that brings good vibes only, which is where fabulous florals come in. Capable of brightening even the darkest days of winter, a stunning floral jumpsuit is ideal for a brunch date with the girls or a festive aperitif. Opt for bold pink and red botanicals and a modern asymmetric cut to really bring out your best style. You can pair it up with cute gold heels and a matching clutch to add sophistication to your overall look, and it’s an excellent way to add a touch of class to your style. No matter how you choose to style it, a floral jumpsuit is an ideal choice for any special occasion at this time of the year.

 

Powerful and playful

 

Last but not least, this Long Sleeve Belted Tailored Jumpsuit in Orange was designed with versatility in mind. It’s the perfect choice for days in the office that are followed by evening cocktails with your workmates. It lends itself to both professional and social gatherings and is equally smart and sophisticated. As a wide-legged jumpsuit, it is fitted in all the right places, and the bold orange shade will help you make a statement, regardless of where you are or what you’re doing. It’s another outfit that will help you breathe life into any gathering and showcase your unique and vibrant style, even at the height of winter.

 

Jumpsuits for the win

 

It’s easy to see why jumpsuits are so popular. They’re comfortable and versatile, and come in so many styles and colours. Whether you’re attending a social event with work colleagues or heading out on a date in the city, a jumpsuit is a perfect choice. So, make sure you have a selection of jumpsuits that you can turn to, no matter the season or occasion.

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The Best Paint Colors To Refresh Your Home


best paint colors

If you're thinking of sprucing your home yet, but don't have the budget or time to hold a full renovation, the best alternative is to add fresh layers of paint. This simple but effective project can instantly uplift your home's aesthetics and increase its value. Luxury paint quality will make your home exteriors look brand new in no time.   

You don't have to break the bank in implementing this task. It's all a matter of choosing the best color option among the different exterior paint colors available. You may also opt to implement repainting your house by yourself or by hiring professional painters.  

Having said that, here are some of the best paint colors to instantly refresh your home.   

 

 

  • Pink  

 

If you want something unique, you can never go wrong with pink. There are many modern to classic houses that boast this shade of paint. You can ask for guidance and suggestions from Benjamin Moore exterior paint, as they might have the perfect shade of pink for your home. You may go for magenta pink if you want your house to stand out in your neighborhood or go for pastel pink to convey playfulness. Either way, pink comes with its unique characteristic of stealing attention from passers-by and home shoppers.   

If these two pink shades are not right up your alley, you can go for lighter shades of pink instead. Go for warm baby pink, as this is closer to the shade of white. This color will definitely make your exterior features look more resigned and highlighted.   

 

 

  • Pearl White  

 

Some homeowners want to stay on the safe side. If this is you, you may go for pearl white paint for your exteriors. Soft white paint usually has a tinge of slight gray tone to it, creating a pearl white color. It’s the best shade for your exterior paint if you want to cover imperfections and fading that will be developed over time. It’s the best neutral shade in your home's color palette if you want to make it cozier.  

 

 

  • Yellow  

 

You may choose the yellow shade if you want a cheerful and vibrant home. The color yellow adds more life and vibrancy to any home design. Whether you own a minimalist, rustic, or vintage home, yellow is a surefire way to uplift its vibe.  

There are many shades of yellow to go for. You may choose sunny yellow if you want something more vibrant. Any home that's in the color yellow seems to look brighter, especially with the sun shining on it.   

 

 

  • Sage Green  

 

One of the trendier shades in recent years is sage green. Perfect for homeowners who love nature and modern living, sage green is now a mainstay in exterior paint options. There are also other colors that pair well with sage green.  

Come up with a green living vibe in your home if you go for sage green paint. Sage green seems more calming and relaxing and is an instant favorite among many homeowners. Thus, your guests will definitely complement your taste and preference in exterior paint colors. A softly-shaded sage seems perfect to fit any home design. This shade is naturistic, organic, and humbling to any home.   

 

 

  • Blue  

 

Another mass favorite is the color blue. And you can paint your home with classic blue if you'd rather go for something deeper than lighter shades. Blue looks elegant when used in the home's interiors, but it also works great for your exterior.  

This blue shade falls perfectly between classic and modern. It remains a classic and staple color for many homes around the world. You can go for different varieties of blue to come up with a well-put-together home. 

multicolors

 

  • Multi-Colored  

 

Finally, homeowners who can't decide on one particular shade know it's okay to go for a multi-colored style. Some people who want to achieve bold and fun-colored homes should choose this option. This whimsical style can add a more contemporary twist to your classic home. 

The key to this tip is ensuring that the shades of colors you pick all work together. Make use of both muted and loud tones, and keep them well-balanced. The result shouldn't be too overwhelming.  

 

 

  • Gray  

 

A neutral gray wall makes a great backdrop for powerfully designed houses. This shade is perfect for a minimalist modern home or a traditional house. Whatever architectural structure your house has, the color gray can add more character to it.  

Unlike the other bright color options, gray blends seamlessly into the background and add calmness. Gray can be combined with another shade to uplift the dullness of gray if you feel it's too boring for your home. For instance, you can go with a blue and gray combo, and you'll be surprised with the results.  

 

Conclusion  

It doesn't matter where you get your color inspiration for your home’s new look. In fact, it won't hurt to check out resources from your favorite celebrity homes on social media or home improvement magazines. Also, you can refer to the suggested colors above, and you might just pick the best shade for your home. Now that you're done with your exterior paint decide on your interior paint palette and make your home look brand new inside and out.

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How Gift Cards Help Businesses Grow


gift card

When it concerns gift cards, there is one for everyone. From convenience, buying flexibility, and choice availability, to dependable recipient approval, gift cards present a pleasant option for consumers.

How Gift Cards Benefit Enterprises

If you own a business, you have more reasons to love gift cards than your customers. They are a perfect way to build awareness and grow your sales. That's not all; adding gift cards to your product offerings keeps your customers engaged and coming back for more. In this digital economy, online sales continue to push the popularity of gift cards. Statistics show that gift card adoption is on an uptick and does not seem to be going anywhere.

The acceptance of digital gift cards and payments drives shopping frequency by 69% and increases average spending by 54%. In addition to that, over 80% of consumers communicated that digital payments improved their shopping experience.

Whether you own a large enterprise with several branches or just a small e-commerce store, gift card programs are accessible and affordable to put in place. Read on for more reasons your business needs a gift card program.

Enhanced Brand Awareness

Gift cards are one of the most affordable forms of advertising for any business. Everyone carrying around your store's card will constantly have you and your brand in mind. This method is much cheaper than a billboard when you look at it. Consumers keep cards with them for a long time, primarily if they use them extensively. Other advertising options, such as billboards, are expensive and only last for a short time. Digital gift cards also help build awareness on online platforms.

Increased Seasonal Sales

Most retailers realize a boom in sales during the holiday season. Holiday rushes are no longer a phenomenon synonymous with physical stores alone. Digital solutions allow e-commerce retailers to capture the holiday spirit, too.

From gym memberships, house maintenance, and car washes to lawn care, consumers can present their friends and family members with gift cards. When one is unsure what the recipient would love, open-ended gift cards allow them to choose for themselves. Gift cards drive sales because many people would rather give the recipient options.

Affordable Remuneration Method for Surveys

If you care about the longevity of your business, you are constantly seeking customer feedback on how to improve your products. Furthermore, when you are in the process of developing new offerings, surveys play an even more significant role in ensuring success. From your customer pool, a considerable portion would be comfortable with receiving gift cards for surveys.

Rewarding survey participants with your store's gift cards works as a double-edged sword. While they will cut into your profit, you can use them to advertise your business. Now, there are other options. If you think you need to motivate your consumers more, you can easily offer a survey for Amazon gift cards. Giving away cards to more popular stores may increase your survey audience size, resulting in better data.

Better Cash Flow

Gift cards will do a lot to simplify your accounting process. When you sell gift cards, it means you receive cash in hand to help you improve your e-commerce store. Can you imagine how useful this will be in managing seasonal peaks and lows? When your customers buy your gift cards during the holiday season, those sales will smooth out your cash flow for the rest of the year. 

More Customer Loyalty

Gift cards will help you connect with your customer base and build long-lasting relationships. As a business, you want your customers to keep coming back. Gift cards and loyalty programs are among the best ways to do that. 

In addition to loyalty, you also gain a simple way to track customer purchase history with gift cards. A robust system will help you tailor your marketing campaigns and products to suit your clients' preferences. 

Conclusion

The numerous benefits of gift cards range from seamless data collection to increased sales and boosted loyalty. Gone are the days when gift cards were for larger stores. With digital solutions, even small e-commerce sites harness the power of implementing gift card programs. If you were on the fence before reading this article, we're sure that's no longer the case.

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Creating A Home Gym: What You Need To Think About


home gym

If you’re lucky enough to have a spare room, or an outbuilding with plenty of space, then it’s likely you’ve often debated exactly what to do with it. It’s a decision that can cause arguments amongst family members, with some of you wanting a home cinema, others a games room, while the fitness freaks will undoubtedly want to turn it into a home gym.

 

In the case of the latter, it can be hugely beneficial to your health, making it easier to work out, as well as offer an escape to workout and relieve any tension or anxieties.

 

Home gyms can be so important for people’s physical fitness and mental health these days, with exercise a key cog in everything from improving mood to even illness and addiction recovery, with many residential rehab centres encouraging patients to get a gym membership or home setup to help with keeping recovery on track.

 

Of course, it doesn’t just apply to people suffering with various illnesses or addictions, though and a home gym can be beneficial for absolutely everyone. But what exactly should you have in it, and what do you need to think about?

What exercises do you enjoy?

Firstly, space will be more limited than what you would find in a public gym, so you do need to make decisions on what equipment you have in it. Therefore, you need to understand what exercises and machines you enjoy.

 

Gym equipment can be expensive, therefore there’s no point spending thousands upon thousands on machines you’re never going to use. Write a list of what you use most often and use that as a starting point.

Get the essentials

There are essentials you will also need, and every gym should have them. They’ll typically take up minimal space, with the following popular among home gymmers…

 

  • Dumbbells
  • Adjustable Bench
  • Pull Up Bar
  • Resistence Bands
  • Exercise Mat

Inspiration & Wall Art

Decorating your room is also a must. While you’ll want to keep colours relatively neutral to avoid any stress and promote a sense of calm, you may want to decorate your home gym with inspirational material.

 

That could range from motivational quotes, to images of iconic sporting moments, while a good thing to keep on your wall is also a calendar or diary for you to log your workouts. This will allow you to track progress and ensure that your home gym is actually working for you.

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Using Brand Identity to Design the Perfect Menu


perfect menu

In business, branding should be a top priority for your design and marketing strategies. Restaurants, like any business, create a strong brand identity to elevate their business recognition and increase clientele. 

 

Not sure where to start? Use this guide to help you determine your brand identity and develop a stunning style guide to create the perfect menu for your restaurant.

What is Brand Identity?

Brand identity uses visual aspects such as design, color, and logo to emphasize your brand image. Businesses use brand identity to create a cohesive image in their marketing and build recognition among their desired clientele. 

 

Brand identity goes beyond just menu making in your restaurant. It can include posters, flyers, your website, your interior design, and even how you train your employees to speak to customers.

Brand Identity versus Brand Image

Your brand image is the kind of restaurant you want to be, whereas brand identity makes up the elements you use to form that image. Business owners often begin the process of building a brand by establishing their brand image or brand story. 

 

Once you create a brand image, determine the most cohesive style for their marketing tools to work with that image. 

Creating your Brand

Your brand image represents your restaurant's impact on its customers. Creating a brand can seem intimidating to those just starting, but it’s about client outreach. A strong, cohesive brand allows businesses to reach their ideal clients directly and streamline their marketing to generate the most profit. 

 

Follow this process to create your brand.

 

Create Business Goals: Start by determining what kind of restaurant you want to create. Is your restaurant casual, fun, and witty? Or is your restaurant more of an upscale and elegant place? Perhaps you want a comfortable, family atmosphere. Understanding your goals as a restaurant is the first step to building a brand image.

 

Build your Buyer Persona: Once you’ve found your restaurant goals, determine your ideal customer. An upscale restaurant may have a primary clientele of wealthy business people, a small family restaurant may focus on a clientele of middle-class families with young children. Targeting the customers who are the most likely to attend your restaurant can save you time and money on your marketing.

 

Putting it all Together: You can use this buyer persona and business personality to determine what visuals work best with your brand image. Consider what would attract your ideal clientele and what visual cues would create a desirable atmosphere.

Creating a Brand Style Guide

The most straightforward place to begin a style guide is to create a logo that feels connected to the image you have built. 

 

Use the image you choose for your logo and pair it with a color palette that aligns with the tone of your restaurant. An upscale place may choose simple, elegant colors such as neutrals and metallics. On the other hand, a food truck may choose bold colors like orange or purple to stand out from the crowd.

 

This restaurant personality can also apply to your use of fonts and patterns. Many style guides choose one or two fonts on all their marketing materials to stay consistent. Be sure to pick a font that matches your brand image. Elegant calligraphy may not work well with your casual, family-oriented burger joint.

 

Another less-considered element of your brand guide is your language. The language used on your menu, marketing materials, and by your employees should reflect your brand image. A fun and rowdy sports bar would not want to use overly precious or stuffy language to describe its menu items or market its restaurant.

 

MustHaveMenus makes it super easy to build out an entire line of menus that share similar style, meaning it’s simple to follow your brand style guide without spending too much time fussing with fonts and colors. 

Applying your Brand Style Guide to your Menu

 

When creating your menu, your brand style guide should be at the forefront of your decision process. Graphics can play a role in your style and brand as well. Does your brand lean more toward loud and colorful patterns to highlight an upbeat and youthful atmosphere, or does your brand stay away from patterns entirely with a focus on simple line graphics?

 

Creating marketing materials and a menu for your restaurant can seem daunting, but it doesn’t have to be. A little brainstorming to build your brand can save you a lot of headaches in the long run when growing your business and can be the key to your success.

 

MustHaveMenus offers thousands of menu templates to get you started. Simply choose the menu template whose graphics align best with your brand identity. Once you’ve selected a menu with the ideal graphics, it’s time to apply your style guide. Customize the menu with your chosen colors, fonts, and logos to make the menu your own.

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Why do you need a headboard cover?


headboard cover

If we talk about bedrooms, the bed takes center stage. This is where the average American spends time after a day of work watching TV, or just deciding to sleep. Therefore, the design of this home furniture needs to be given attention. The headboard is an extremely important element when it comes to home comfort and a relaxing atmosphere in the home. The headboard only at first sight seems to be an element of the bed which does not play a very important role for the persons that are supposed to sleep on it. But for others it creates a feeling of elegance and uniqueness, and is a perfect addition to the interior of the house. To keep the backrest longer retains its visual appeal, you can use a bed frame cover. The protective fabric will cover not only the base of the bed, but also its back part. Today, there are a huge number of brands that produce covers, and Mamma Mia Covers is just one of them. The company creates a premium quality product that you can buy at a nice price.

If we talk about why the modern American needs a cover, we can name the following points:

  1. It increases the longevity of the bed because dust and dirt will not get directly on the furniture. If the protective fabric gets dirty, it can be washed at any time.
  2. With the help of such products, you can update the interior of the house. For example, you have made repairs, but the headboard does not fit into the overall picture. In this case, you can buy a fabric under the color of the room, making the home furniture more attractive.
  3. Update the covers themselves can be updated regularly. For example, buy not only an everyday version, but also a ceremonial version. The latter to use for holidays, when there will be many guests in the house, who need to be surprised.

As practice shows, it is a relatively inexpensive purchase, which will make your bed more unique and protect it from external irritants.

Where you can get such a cover

Getting a cover, today, is quite easy. You can use one of the following options:

  1. Make it yourself. For this you need to have at least minimal skills in sewing. At the same time, a handmade cover can be made just the way you want it. If the conditional store will not have a certain coloring, then you will have no such restrictions. After all, you can buy a protective fabric of absolutely any color.
  2. Buy to order. Many American women are now professionally engaged in the production of furniture covers. If you have a desire to get something unusual, it is worth using the services of people with experience. The order will be made strictly on request, taking into account all the necessary nuances. However, such a purchase will be much more expensive than a handmade one. This is due to the fact that exclusive products always cost more, because it is an individual approach to each order.
  3. Buy in stores. Almost every city in the U.S. has stores and brands that are engaged in the manufacture of covers. You only have to visit one of these companies, see the range of products and choose the best option. If we talk about the price, this is the best option.

Your main task will be to choose the best option. Each has its own advantages and disadvantages, and therefore the choice should be approached responsibly. You should clearly understand when you plan to buy new furniture. If in the near future, it is worth thinking about making the cover yourself.

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