To learn the importance of choosing the right color in logo design, continue reading this post. You’ll learn the different meanings of each color and its significance on a particular logo. Here we go!
Well, the color shouldn’t be ignored, especially when it comes to designing a logo, either for a business or what. If you plan to create your own logo or even consider professional help, there is a need to make sure that you are picking the right combinations of colors. You should never ignore the fact that color plays a crucial role in designing a logo.
Don’t you know that that first two things a brain could notice once seeing something are the shapes and colors? Regardless of whether which one from them is the first to be notified, apparently color is essential. Besides, color is also rooted in emotions. And so, if you want to connect with the people through your logo easily, then work on well with the color.
So, what are the reasons for using color in a logo?
Here are a few reasons why using color in logo designs is essential. These reasons might help numbers of designers once making a color selection:
Keep these reasons in mind before you choose the right color for a logo design. On the other hand, designers could use colors in many ways and could make more colors by using the color palettes.
Some Color Options and Their Meanings
So, to give you some idea with what color might best suit your logo, consider some color options below and their meanings too:
Regarded as an intense and saturated color, red could provide feelings of danger, dominance, excitement, and power. It is also referred to as the color of love, warfare, and love. Indeed, it is an attention-grabbing hue and could even raise blood pressure, body temperature and heart rate.
This color could be a bit conflicting, and some might find it fun and happy and others might find it too weak, or it could signify caution. Yellow creates feelings of contentment, confidence, and warmth.
Orange is also an exciting color that gives the impression of creativity, youth, and action. It could also be fun and playful or exciting and intense.
Pink is often associated with femininity, but it could be a strong color once highly saturated or could be delicate once de-saturated. Pink means sexy, flirty, romantic and fun too.
This color is universally accepted as related to health, nature, and earth. It conveys renewal, peace, healing, tranquility and also prosperity. Obviously, most companies would choose this color to portray itself as being natural or environmental.
This one is somewhat polarizing color, and people seem to either hate it or love it, so you should carefully use it. There is a need for you to use this color the right way as it conveys a sense of spirituality, nobility, and luxury. If you misused this color, it could appear childish or even out of touch.
Well, this color seems to be a favorite by the majority. Blue represents confidence, peace, calm, trust, success and loyalty. It is abundantly found in nature, and it could decrease blood pressure as well as heart rate, and it could even make someone feel chilled.
On the other hand, once used the wrong way and if there is too much of it, blue could come across as cold or depressing. In most cases, a blue color is seen in law, banks, medical and government industries.
Grey is another neutral color, and it could be very respectful, calm and sophisticated. Grey commands authority, and it could look very regal once appropriately used. At the same time, the same with blue, it could appear either too corporate or impersonal.
Another earth tone, brown can inspire feelings of trust, depth, dependability, simplicity, and richness. It is also a rugged and rough color, and it looks so practical. Brown is also a very neutral color that doesn’t offend.
Most people would argue whether this one is color or not. However, white infers simplicity, truth, innocence, and purity. Once used in logos, it will be regarded as white space, still creating a shape that is filled with this color.
Black is known to be strong, bold, classic, mysterious and formal. Though it is technically either all the colors being combined or devoid of all the color, black is still perceived as a color by the brains and must be treated as one. Black is sophisticated and simple, yet it could be boring once not used appropriately.
Those are among the colors that might be used once into planning to consider a design for a logo. There could also be DIY logo online tutorial or ideas that could help you with picking the right color for your logo.
Are Colors Categorized?
To make it a bit simpler, let us categorize the colors. Two major categories are being divided as warm colors and cool colors.
This category includes yellow, red and orange. These colors typically have the meaning of some energy, passion, enthusiasm, and some excitement too. In most instances, a red color is used for some danger or a sign of alert too.
Cool colors usually are all the natural colors that we could see in nature. Blue, green and purple shades all fall in this category. If you plan to design a logo, make sure that you have enough knowledge regarding its color terminology.
Professional designers could mix the different colors to make a new color for a logo. There you have it, make sure that you are well-equipped about the different colors in order to have a well-designed logo!
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If you’ve decided to dedicate time to personal healing this new year, you may be searching for various methods by which you can do so. One method that could be particularly beneficial is color therapy, known scientifically as chromotherapy. Color therapy involves the use of color to treat a wide array of ailments. Below, we’ve provided you a breakdown of what color therapy is, why it can be useful, and how it fits into the aromatherapy that you may already be practicing.
Defining Color Therapy
According to the article A Critical Analysis of Chromotherapy and Its Scientific Evolution, color therapy is “a method of treatment that uses the visible spectrum (colors) of electromagnetic radiation to cure diseases.” The analysis indicates that color medicine has been in practice for centuries, utilized by citizens of ancient:
Color therapy often involves association. For instance, humans tend to associate red with confidence, aggressiveness, or intensity. White, on the other hand, is known for representing purity, cleanliness, and innocence. Learning the various meanings of colors and how to harness them is, in essence, the science of chromotherapy.
How Is Color Therapy Beneficial?
Many people find color therapy to be beneficial when it comes to focusing or discovering a state of relaxation. This can include relaxation of both the body and mind. Broadly, people tend to use color therapy as a way to balance and revitalize energies. Additionally, those who practice color therapy believe that the methods can help cure lifestyle diseases, which they say are often brought on by negative energies. People have found success using color therapy to treat:
Achieving these results depends significantly on the colors that you choose. For instance, some studies suggest that applying the color yellow to the neck can help reduce nervous conditions. The color orange can be used to help improve circulation. Applying it to an organ suffering from inflammation could help with the healing process. There is extensive research online detailing the various colors and the specific ways in which you can use them.
How Do Color Therapy And Aromatherapy Work With One Another?
If you’ve grown accustomed to reading about essential oil supplies and aromatherapy diffusers on our blog, you may be curious about why color therapy is relevant. Believe it or not, color therapy and aromatherapy actually work closely in conjunction with one another.
This is the case because both practices are considered “vibration healing methods,” using various wavelengths and frequencies to stimulate our central nervous system. When combined, the two methods are quite effective in activating the pineal gland, useful for feelings of intuition and relaxation.
To reap the benefits of both color therapy and aromatherapy, consider using a diffuser with a glass stem. There are various aromatherapy diffusers available on our website that meet this requirement. When you pour the oil into the glass chamber, you can focus on the color in addition to the scent that the aromatherapy diffuser emits. Try meditating while concentrating on the glass chamber for ten to 15 minutes. You could also apply essential oils topically as well.
Many customers find it best to use pure essential oils when seeking to practice color therapy. We also sell essential oil blends, which could allow you to achieve different goals at once. When oils are blended, your eyes will process multiple wavelengths. For instance, a purple essential oil blend will allow you to gain the benefits of both red and blue color therapy. Perhaps consider starting with our Discovery Collection, which contains 40 different essential oils and blends.
Everything is associated with a particular color. For painters, marketing professionals, and designers, it is vital to use various color shades to achieve business success. But very few know that color can affect learning abilities as well.
Most educators admit that colorful desks and chairs along with glowing bulletin boards can turn a faded classroom into a bright place that holds students' attention. Colors do more than just animate a surrounding environment. They are so powerful that if used incorrectly, they can cause students to become overexcited and overactive.
The use of a particular color can greatly affect the learners' feelings and performance. Thus, when it comes to the design of classrooms, it is crucial to understand the psychology of colors so that one can find out which colors to use and which ones should be avoided.
Green Helps to Concentrate Better
You have probably noticed that by having a walk to the woods. Along with delivering fresh air, green trees make people restful and calm, boosting their creativity and increasing their focus. Therefore, this color is a great choice for sharpening students' concentration. Except for being one of the best for our eyes, it is associated with nature. For this very reason, actors relax in green rooms while not performing. This color helps learners to maintain their concentration for a long time, making it a perfect choice for school. The same cannot be said about red, which produces an opposite effect.
There is scientific evidence indicating that those who study in green classrooms show better academic performance than those who don't. In fact, the color enhances the students' mental state and thus improves their learning capabilities. It is recommended to use green in the school design so that students can always look at it for a while to revitalize and turn their focus toward educational materials with ease.
Orange Enhances Mood
Orange can enhance mood, promote comfort, and boost the brain functioning of students. There are facts indicating that an orange surrounding affects the oxygen supply to the brain and stimulates attentiveness. When learners get an increased amount of this color, they start to feel more revitalized and ready to put things straight. There are many examination halls painted in this color to improve students' results.
Schools should remember that bright orange can overstimulate those who are inherently highly energetic. This color is perfect for underlining the content presented on the screen as it draws the recipients' attention. Thus, many teachers refuse to use the usual red color in favor of this color for obvious reasons.
However, because it is very bright, it can create an overwhelming effect. In ancient China, this color was used for sharpening concentration and promoting self-discipline. But then again, they avoided bright orange as it could have caused them a headache. Taken all, it is good but only if used in small doses.
Blue Increases Productiveness
The conducted studies have shown that those with increased cognitive load, such as educators, learners, and so forth, feel better when surrounded by blue. But with all this, it is nonsense to live in a monochrome environment - cool colors should be combined with warm ones. The best solution is to balance one color with its complementary one.
The blue color helps to learn in challenging situations. It also helps readers to better assimilate information. Therefore, the use of blue paper and ink for employment is a fairly reasonable solution. While this color, especially its light shades, seems to be soothing and calming, its darker shades may cause anxiety.
As for professionals, many of them advise to combine blue with orange, especially for drawing students' attention to important educational materials. In a nutshell, blue can help teachers to engage learners in a high level of thinking, but too much of it can cause apathy and unamiability.
In preschool and elementary school, it is advisable to use warm colors, which greatly complement the extroverted nature of kids. In middle and high educational institutions, cool colors can do the trick as they help students to relax and focus on educational materials better. Light shades of green will work well in libraries as they promote calmness.
Even though most educators cannot decide on what colors to use for walls in classrooms, they can choose school desks, chairs, bookcases, and wall decorations. Therefore, instructors and learners can benefit from the colors of school furniture and decorative elements. Using brightly-colored desks and chairs in places where students are supposed to acquire new information can make a difference. Cool colors will work well in areas where kids are supposed to relax and get more concentrated.
When it comes to bulletin boards, there is no need to combine too many colors; two or three colors complementing each other are more than enough. If schools overdo with colors, students can get overwhelmed and confused, and have the only desire that someone, for example, Pro-Papers, will do all the tasks for them.
Like schoolers, educators also come under the influence of colors. It is important for them to be surrounded by proper colors as they have to spend a whole working day at school too. To stay motivated and inspired, teachers should use soothing shades around their desks.
In conclusion, many studies show that every color has its effect on both the psychological and physiological states of a person. While some colors are soothing, others seem to be more stimulating. By applying an understanding of the psychology of colors to school design, one can see how vital it is to make sure that the colors used in school settings bring maximum results in terms of the academic progress of children.
If you want to know if it is possible to print neon colors in CMYK, read on throughout this article and find out the answer to this query. New Street Real Estate
Experimenting with color printing might be an exciting thing to consider especially if you are into designing something. However, there might come the point in time wherein things become confusing, and you actually don’t know what to do. Have you also asked yourself if it is possible to print neon colors in CMYK? Or do you think you can convert neon RGB colors to CMYK for printing? Well, these things seem to be a challenge to the majority, so let’s discuss it below.
It is best first to be equipped with what CMYK is. Well, simply saying, CMYK refers to CYAN, MAGENTA, YELLOW, and BLACK. CMYK color is created with the use of a subtractive process, and this means that every additional color means more light is being removed to form it. If you combined C, M, and Y, you would not have pure black, instead, a dark brown color.
K or BLACK is used completely in order to remove the light from the printed picture in which the eye sees as black.
On the other hand, you should also know what CMYK printing is. It is the standard option in the printing industry. CMY would cover most light color ranges, and the K gives it the ability to create darker deep colors.
The CMYK color offers a wider range of colors, but limited than the RGB color profile. This RGB color is being used through electronic devices that are emitting red, green and blue light as for creating other colors. And unfortunately, CMYK color and the RGB color don’t translate well.
There might be an instance wherein you created a design, like for a logo, that is made with RGB colors. Could you print your design in CMYK?
Generally speaking, you cannot print neon colors in CMYK, and that is because of certain factors. On the other hand, take note again that RGB is known to be additive so the more color you add, the closer that you will get to white.
Nevertheless, CMYK is subtractive wherein the more color you add, like using neon colors, the closer you get to black or even muddy brown. CMYK offers a smaller range of colors than the RGB color.
Then, what to do now?
If you certainly need that particular neon color to be printed, there is a need for you to find a spot neon color and stipulate that in the printer you are using. And this would mean that the ink would be pre-mixed to create the neon color and would be laid on a plate, rather than mixing the CMYK inks to achieve your desired result. This also means that it will serve as the fifth color and could also lead to the extra cost.
Besides, neon colors aren’t like ordinary pigments or inks. Instead, they essentially reflect more visible light that falls on them. This neon is a fluorescent dye which absorbs an incoming ultra-violet light and turns such energy into a visible color like green, magenta or yellow which it then emits. And that is why they have to glow. So, your printer will not take inks with fluorescent dyes.
Compared to standard printing jobs, printing neon colors is referred to be a custom job, and it could also be a more expensive way of printing as it requires special handling. With that, there is a need for you to consult with your local printer for advice before making a final decision.
You should also choose the right paper for this printing job and select the number of neon colors to be used. And bear in mind that neon inks are best used on a highly absorbent uncoated paper. Take note as well that neon colors would fade within a few weeks once placed in direct sunlight.
There you have it! This information presented above could definitely help you when it comes to dealing with printing neon colors or other things associated with CMYK printing.
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Bannersnack is intuitive and easy to use online tool for streamlining your visual and rich media advertising and marketing.
Gone are the days when you could get away with using stock images and unbranded visual media. In order to elbow out the competition, your business must be producing their own rich, unique media and high-quality content.
This not only includes the branding of social media, website and third-party platforms but also media buys, advertising and banners.
Why Use Bannersnack
Bannersnack is a rich image creation and management tool that enables you to produce high-quality and branded content for your website. It can create and manage your ad campaigns, social media platforms and rich media marketing online and across platforms.
Bannersnack enables you to keep all of your visual marketing for your media advertising campaigns in one place. You can create professionally animated or static advertising banners and then export them in multiple formats.
You can also embed the banners and rich media you create directly into your website or compatible third-party websites.
Being an online tool, Bannersnack can be accessed by individuals and teams in any location. It enables collaboration and multi-user functionality.
All designs and development can be organised and catalogued across departments, industries, niches and work teams.
Bannersnack works with all major advertising networks including Google, Doubleclick, Facebook and more. It provides multiple formats for exporting your rich media, banners and animated artwork.
Social Media Marketing
Status network Smith Facebook, Twitter, Instagram and more.
The measurements for cover, post images, headers and banners for these social media platforms is pre-configured.
Simply drag and drop the text and features you want to incorporate into your media.
Bannersnack is fully compatible with Google's advertising network and platform. The tools within Bannersnack are compatible with HTML5 creation and include all the size variations you need for any Google advertising campaign.
You can create beautiful looking ads with just a few clicks and then either upload your banners to the Google adword manager or use the embed codes.
You can also add clickTag in order to track clicks in your Google advertising campaigns.
Bannersnack works seamlessly with WordPress and all major cms platforms.
The interface includes full drag and drop functionality and allows you to create stunning and comprehensive visual media and images.
These are the kind of high converting images and banners that will enrich user experience, deliver pop-ups or exit intent marketing to your website.
Bannersnack will also create AMP HTML compliant banners and advertising material to use in the amp library.
This is a brand new feature of Bannersnack and has been built using the latest mobile-friendly technology in order to deliver the highest quality ads and banners for mobile users.
The Accelerated Mobile Page Project is a major advance in mobile technology and the delivery of high-quality media to Smartphones.
If you're wanting to ensure that your ads and which media get delivered and are seeing favourably by Google then Bannersnack is your best choice for rich media and visual creation.
Create Individual Items or Complete Sets
One of the things I really like about Bannersnack is that you can flick between a single item and the creation of complete rich media sets or responsive and animated images for your ad campaigns.
This saves a large deal of time and will enable marketers to get their campaign up and running quickly.
Basic standardized advertising images which are static to animated GIFs and fully mobile responsive HTML5, Bannersnack provides a huge number of templates and formats for you to work with.
It's not an overstatement to say that you can begin creating advertising campaigns or basic visual media for third-party sites in a matter of minutes.
Bannersnack can also be used to streamline and ensure consistency when it comes to content design across your website and business channels.
Bannersnack is helping more and more business to accomplish the development and creation of their visual marketing strategy in less time.
With Bannersnack you can give new life and vibrancy to your ad campaigns with little or no technical or coding knowledge.
The tools that enable collaboration are a big plus with Bannersnack. You don't need to work in isolation.
You can collaborate with other key players in order to track, catalogue and produce quality and consistently branded content.
Price-wise, Bannersnack is reasonable for a business of any size. Rather than paying for multiple tools or engaging designers for ad hoc and one of the pieces, your own in-house teams can take control of the quality and consistency of your branding and marketing campaigns.
How to choose a colors scheme for a relationship/dating site
There are many crucial aspects which require consideration when you are designing a dating site. The obvious components are the overall layout, ease of navigation, choice of font, incorporation of eye-catching images, and how well the text is seeded with those all-important keywords to draw visitors via search engines. But one of the most fundamental of all is much more elementary. Color. In order for your site to attract maximum web traffic, it must have an appropriate color scheme. Here are some of the reasons why this is so important.
How we react to colors
Before studying which colors would best tie in with a niche-specific area like online dating, it would be worth taking an overview of the subject. Color is a vital element of giving us an impression about something, and this is down to biology. When we see any color, a particular part of our brain reacts, resulting in a rush of hormones being released. These will affect everything from moods to emotions. An obvious example of this would be the use of red. The color of blood, we associate red with danger, which is why warning signs are traditionally red. But it also symbolizes passion.
This psychology is studied by everyone from graphic designers to architects, but especially advertisers. Studies have shown color appreciation, whether it is done consciously or subconsciously, makes a huge impact on what people decide to buy, accounting for 90% of product assessment. It is also hugely influential on which websites we are drawn to.
Understanding this in relation to the attention span of Internet users is of vital importance. The bottom line is, if a site visitor doesn't find a color appealing within the first few seconds of alighting on your homepage, they'll swiftly move on, never to return. With online dating, an enterprise centered on social interaction, it is vital a site has a compelling look. And the color scheme lies at the heart of this.
You would never expect a site offering legal advice to be brashly-colored. Conversely, if you alighted on a dating resource, you would most likely be deterred if it was overly formal-looking, or presented in blacks and reds, as if you'd stumbled into a fan forum for some metal band. Choosing the color scheme for a relationship site often centers on warm tones – reds, oranges and so on – which can signify warmth and hospitality, but also incorporate fiery passion.
Aside from the choice of basic palette, there are many different aspects to any website's color scheme. Take a dating site such as Loveaholics.com as an example. The site header is about setting the tone, establishing the brand. Here the title ‘loveaholics,' is set in an elegant script-style font, in two colors; white emphasizing the essential ‘love' part of this heading. This is placed against a full-blooded wine red background, complimenting the heart-shaped logo next to it.
The remainder of the landing page is clean and white, placing the emphasis on the attractive image and sign-up form. Below, explanatory text is arranged in a neat, black sans-serif font, while hyperlinks stand out in a brighter orange. The general effect is minimalist, this straightforward color scheme presenting an inviting interface that welcomes site visitors to explore this relationship site further.
Other sites might opt for a more complicated layout, introducing everything from background images, borders, menubars, sidebars, buttons or popups. When any designer is juggling with these basic elements, their relationship to each other, as well as the overall site theme, is of vital importance. Too many color clashes will deter users. But used sensibly, color will bring your dating site alive!
In our previous blog post, we were talking about the importance of using certain colors, color theory and color psychology, as well as why some color combinations are more pleasant to the eye. Today, we will explore one of recent history's most famous example of how colors are used to communicate within an art piece.
A painting we are referring to is, of course, Mark Rothko's "Untitled (Yellow and Blue)", a piece of art which value reached $46.5 million at Sotheby's auction in New York. Painted in 1954, this art piece is called "unequivocal masterpiece" by Sotheby auction house.
“Untitled, (Yellow and Blue)”, by Mark Rothko as found on http://news.bitofnews.com/rothko-painting-yellow-and-blue-sold-for-46-5-million/
Significance of the work of Mark Rothko is his astonishing understanding of colors, beauty of the contrasts he used, as well as gradient of colors in his paintings. "Yellow and Blue" is particularly interesting for us, as it is a perfect example of the effect a good color complement achieves in the eye of the viewer, and remember the previous article - Marge Simpson and Joy (Inside Out) - their skin colors with the colors of their hair balances their characters and gives them visual personality.
Through oil paint on canvas, one could say Mark was speaking about his philosophy and psychology of his method. So, for "Yellow and Blue", we can now picture a character that he would describe, a personality. Given how yellow is the dominant, energetic color, blue is contributing to the painting by balancing it out, but not taking over anything that yellow was meant to tell us.
An example of gradient he used in his work - his "Orange, red, yellow" - has been sold for $86.9 million, which was the highest price ever for a piece for contemporary art. This piece, painted in 1961, shows the artists deep understanding of color meanings. Looking at the composition of the work, you can feel variety of emotions, just as you do when you look at the setting sun, which shades exactly he used for this piece of art.
Rothko's "Orange, red, yellow" as found on Wikipedia https://en.wikipedia.org/wiki/File:Orange,_Red,_Yellow.jpg
This famous and very expensive contemporary artist ended his life in 1970. His work has been auctioned and sold for billions of dollars years after his death. He is now labeled as one of the most successful artist of the 20th century, and maybe one of the artists who explained best the color philosophy. His communication is purely explained through colors, shapes are there to support the expression of shades and they are not interfering with the whole composition. A true color lover, we could say.
About the author
Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.
This guest post is written by Alex Jackson. Alex, who is a keen interior design follower, wrote this blog on behalf of Bathshop321 and frequently offers advice on interior trends, household improvements and repairs.
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Are you wondering which colour will be modelled by bathrooms this year? Whether you’re looking to update a main bathroom, powder room, or master bathroom, you’ve probably been pondering on which colours are trending this year. Easier said than done, right? Well in this post we’ll be seeing creative ways to replace tiles with textures, graphics, and colours -- ranging from dark and dramatic to ultra bright and vibrant. While large renovation makeovers require massive amounts of money and time, a quick lick of paint can brighten and update a bathroom in minutes. Here’s the low-down on the interior design and colour trends for 2012 and beyond.
Wes Anderson is known for his quirky characters and his colorful aesthetic. His films are often the subject of talented artists and designers and it's refreshing to see how the different interpretations can bring these characters to life.
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One of the more fun projects I've seen recently are these prints of original acrylic paintings by Laura Weiszer -- an illustrator, designer, and student from Philadelphia, PA. The prints are from her Etsy shop, The Wes Anderson Project.
I love these portraits because they bring a whole different kind of quirk and personality to these faces we know so well. The colors not only capture the feel of Anderson's films, but they also just look so vibrant and awesome.
As we become more aware of how things affect our environment and about earth-friendly living,a huge focus has been geared toward non-toxic paints. Being an Interior Designer, I am by any means not a paint expert, but have done some research and have come across some very interesting tidbits that everyone should be aware of, if they are not already.
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I have learned that the majority of paints have a degree of toxicity, only egg tempera can really be accepted as completely non-toxic if using non-toxic pigments. Egg tempera is basically pigment paste and egg yolk. The benefits of non-toxic paint are that they are ideal for those with allergies, have a low-odor and are ultimately better for the Earth.
A soft color palette of organic paints by ECOS Organic Paints.
Benjamin Moore's Natural Paint Colors.
Image from Mythic Paints room visualizer page.
Yolo's Boho trend colors.
Anna Sova's food paint.