All You Need To Know To Get Started With Digital Art


digital art

Gone are the days when creativity and imagination were confined to a piece of paper. Technology has married the world of creation and art with our beloved computers. Digital art can be intimidating at first, with the numerous kinds of software and their seemingly complex interfaces. However, we are here to make things simple. So, if you are a digital art newbie, keep on reading! 

4 Steps to Successfully Create Your First Digital Art  

Sometimes, that first step is the hardest. But if you follow along with these steps, you'll be well on your way to creating that first masterpiece! 

1. Grab Your Tools  

The first thing you will need is some good old art supplies. Now, this could mean either your higher-end smart tablets and stylist pens or the more affordable graphic tablets that connect to a computer. Each has its pros and cons. If you are a beginner looking to explore, you can definitely begin with the affordable option. Alternatively, if you are looking to splurge a little, go ahead and get that gorgeous tablet. It will be an investment either way! You can even begin creating digital art directly on your smartphone. Always know that motivation comes first; budget is secondary! 

2. Pick a Software

There's Affinity Photo, Adobe, Krita, Procreate, Black Ink, and many more! Simply the available software choices and their different features are enough to scare away a digital art newbie. Nonetheless, if passion has brought you this far, don't let the options get to you! 

As a beginner, choose software with a simple interface. Luckily, many companies now offer free digital art tools that can help you start immediately! If downloading new software to your computer feels like a big commitment, check out digital art websites. However, if you have a brave heart, be cautious as you download large files onto your personal computer. One clever tactic is to buy good proxy servers that are cost-efficient to help you browse safely. 

3. Learn Some Basics

We do not recommend looking up digital art methods before choosing a tool because the sheer variety of functions in each is complex. All software brands have unique features and tools that are easier to learn separately. So after you pick a platform to start creating digital art, go ahead and explore. Hop on to the internet to get some specific information! 

As always, be aware of fake information or sites while you surf the web. Consider setting up a proxy for secure exploration. All proxy providers are suitable for safe browsing, but only some are smart and affordable, so choose wisely! If you are a visual learner, feel free to check out some YouTube tutorials. They are fun, inspiring, and instructive, making them an accessible and practical way for a digital art beginner to learn! 

4. Start Drawing

Now that you have your tools and software ready and some simple tips and tricks up your sleeve, what's next? Yes, you finally get to draw! It might be overwhelming at first, but remember to focus on simply having some fun. There is no right or wrong when it comes to creativity. If you are at a loss for ideas, do not shy away from making Google your buddy. You are one search away from finding a gazillion ideas and steps on how to create your next masterpiece! 

5. Review and Relearn  

After creating your first few pieces and your passion continues to grow, go ahead and join a digital art course. Whether you are a full-time student or a working professional, online courses have made learning so much easier and more fun. Consider joining a digital art course online to sharpen those newly attained skills to find your niche. Who knows, this might just become your next source of creative income! 

Final Thoughts

The opportunity to create digital art is an invitation to the Picassos of the next generation! There is so much that you can do by learning to create digital art. It can become an awesome hobby and can even take shape as a source of revenue if you decide to pursue freelancing. There is a whole world to gain by pushing through the fear of the unknown. Why wait? Get started today!

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6 Reasons to Use Custom Stickers for Your Business


custom sticker

Considering the number of businesses available today, finding the best marketing strategy to capture your target audience's hearts and minds can be challenging. This is because consumers have already seen most marketing items, including flyers and giveaways from other businesses.

To help your company stand out, a unique approach is crucial, and this is where customization can be useful. Custom business stickers are a versatile and cost-effective marketing solution and may be used for various purposes. Below are six reasons to use custom stickers for your business.

1.    They’re unique

There are many generic stickers in the market today, and including them in your marketing strategy will make you resemble every other related business. However, custom stickers are specifically designed with your business in mind, meaning it's meant to help you achieve your marketing goals. These stickers can be in any shape or size, and they don't have any design constraints.

This means you can get any sticker printed depending on your business and marketing goals, helping your business stand out. Consumers who see unique custom stickers will likely never forget them, fostering brand recognition and awareness.

2.    Increase brand awareness

Creating a solid business brand is crucial for any type of marketing. If your customers like your custom stickers, they can help spread the word about your brand. They'll proudly display your slogan, design, or logo wherever possible. They can stick them on their cars, laptops, and other places, increasing brand recognition. Using branded custom stickers on shopping bags can convert them into walking billboards. You can also add them to shipped products to raise awareness. Getting a clever design or logo printed with beautiful colors on shareable things like stickers can boost and solidify your business’s brand awareness.

3.    They’re flexible

When it comes to custom sticker designing, the options are limitless, meaning only your imagination can limit your design creativity. With stickers, you can create any sticker shape or design, ensuring a perfect decal. You can also get contour and artwork printed on your logos. This means you can achieve stickers with real characters for product labels, warning signs, name badges, simple decorations, or bumper stickers. Custom sticker applications are limitless, so that you can use them on anything, provided it helps you achieve your marketing needs.

4.    They’re a cost-effective way to promote your business

Custom stickers are a cost-effective way of promoting your business. You can order them in any quantity. Note that the price per sticker reduces with quantity increase, making them affordable for your marketing campaign. Using a sticker maker, you can create unique custom stickers for your marketing campaign

5.    Improve the overall look of your packaging

Custom stickers are an excellent way to improve the overall look of your packaging, helping you earn customer appreciation for the extra effort. This can also make the customers feel that you've dedicated enough effort and time to the product. Custom stickers can also enable you to add color to your packaging and try different sticker types in your design to boost your marketing efforts.

6.    Appreciate your customers

Creating personalized stickers with unique offers or special messages is a great way to show your customers that you value and appreciate them. This will make them feel connected to your brand.

Endnote

Custom stickers are a unique, cost-effective way to improve your marketing strategy. Invest in them to enjoy these benefits.

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Useful 50+ Web Tools and Services for Startups in 2022


Here are 50+ useful web tools and services for startups in 2022, all of them presented on short so you can make yourself a quick idea.

We included web solutions like:

- no-code solution

- Free Website Maker

- eCommerce solutions

- WordPress themes and plugins

- Website templates

- ultimate online to-do list for getting work done

- invoicing software

- graphics

- font identifier

- SEO agencies

- web design companies

- web development agencies

- And even more

Start.

  1. Complete SEO

complete seo

Complete SEO is one-of-a-kind agency because they manage to make all their customers happy.

They know very well the SEO industry, making websites rank high in search engines and get serious loads of organic traffic.

Get a free quote from one of the best Austin SEO consultants in the world.

  1. Website Designers

website design

What do you need?

  • Branding
  • Graphic Design
  • Website Design & Development
  • SEO & Digital Marketing
  • Web Hosting
  • Photography & Video

AMG DESIGN is well known for overdelivering and for putting enormous focus on creativity and quality.

Your startup will not only look great online in 2022 and beyond, but will rank at the top thanks to the web design agency SEO services.

Get a free quote.

  1. Dev.Doctor - Urgent care development services for your business

dev doctor

You have one or more websites that need urgent care development service?

Dev.doctor is one of the best all-in-ones such service for all your needs:

Website Development

Application Development

Enterprise Integration

Software Development

Rapid Fixes

Urgent Care

Live Chat

Tell Dev.doctor which is your need and you will get a free quote right away.

  1. Startechup - Software development company philippines

startechup

Startechup helps organizations of all sizes that hire software development services to outsource them.

Startechup has offices in France and a development center in the Philippines, serving customers across Europe, Singapore, Australia, and many more countries.

For developing their digital solutions, tech businesses can rely on a staff of Web Developers, Mobile Developers, UI/UX

For a more budget-friendly alternative than what you'll find in Silicon Valley, Paris, or London, an alliance of European management and talented Filipino developers assures high-quality digital goods.

Check out the website and let these professionals build your tailor made app.

  1. Mobirise Website Builder Software

mobirise website builderMobirise is the right builder to use if you want to create fully custom websites in minutes, without effort, skills, and experience.

The builder is loaded with a massive library of 5500 stunning elements and tons of features and options.

Use Mobirise you craft your next website.

  1. Cyberlands.io - offensive & defensive security operations company

cyberlands.io

Looking for a professional API penetration testing company that has deep knowledge and experience in the industry?

Cyberlands.io is a big name in the offensive and defensive cybersecurity industry having delivery centers in both US and Ukraine.

Get a free quote.

  1. MailSend - Email Marketing Software

mailsend

Email marketing using MailSend is proven to be an effective way to promote an organization's brand. The email marketing software helps you design an appealing marketing campaign that is simple yet decisively focused on your product. Using MailSend, you can customize your email campaign targeting your ideal customers and analyze how well these campaigns are boosting conversions. You can prepare visually beautiful newsletters and send them at any time. You can even schedule these newsletters to a feasible time to ensure you have taken all the measures to push your brand.

  1. TestingBot: Cross Browser Testing and Mobile App Testing

testingbot

TestingBot will help you test your website and apps so you can make sure that everything is functioning as planned.

The platform lets you do all kind of cross browser testing, manual and automated tests, and much more.

Start a free trial and test TestingBot.

  1. Digital Web Solutions

digital web solution

If you prefer to work with an all-in-one agency for all your needs:

- Web design

- Web development

- Branding

- Advertising

- Digital marketing

Then you should find out more about DWS.

These guys are delivering high quality while their rates are competitive.

Get a free quote.

  1. Codester

codesterCodester is the place to visit whenever you are looking for PHP scripts, WordPress themes, website templates, app templates, plugins, graphics, and other stuff.

The marketplace has everything you wish included and for very competitive rates.

Take a look.

  1. WhatFontIs - Font Identifier

whatfontis

WhatFontIs is the biggest name in the font identification industry because it works flawlessly, and because it is the single font tool that identifies both free and paid fonts, not just paid fonts.

Use WhatFontIs to identify fonts from images, for free, in seconds.

  1. SEO Company

seo company

Specialized in transforming small businesses in large corporations, Marketing1on1 is a smart agency that delivers results from day 1.

They will optimize your website, give your smart SEO tips for your content, and help you with link building services.

Get a free quote.

  1. Email templates

unlayerUse Unlayer' stunning email templates to rock your marketing campaigns.

These designs are engaging, pixel-perfect, and ready to be customized.

Try them.

  1. Startup Oasis - startup development services

startup oasis

Startup Oasis Philippines is a one-stop shop for startups with a shoestring budget looking to launch their minimum viable product. With Startup Oasis, you'll get a well-packaged software development package that includes all necessary programming resources.

Startups will benefit from the help of our Startup Visionaries, UI/UX Designers, Developers, and Project Manager to bring their business ideas to reality

Check out our mvp solutions for startups.

  1. CollectiveRay - Actionable Tips For People Who Work With Websites

collectiveray

CollectiveRay is the place to visit whenever you want to read WordPress themes and plugins reviews, tutorials, and hosting guides.

All their content is top-notch and comprehensive, being one of the few websites with such high-quality content.

Check it.

  1. Heroic Inbox - WordPress HelpDesk Plugin

heroic inbox

Heroic Inbox is a premium, super-smart WordPress plugin that lets you do all your customer emails and support tickets directly from your WordPress website interface, helping you save time.

The software is very intuitive and quick, even for 1st time users.

Check the pricing.

  1. Total WordPress Theme

total wordpress theme

Total is one of the most advanced WordPress themes in the industry, yet the easiest to use, that you can get to build any kind of website you want - agency, marketing, portfolio, personal, blog, eCommerce, etc.

Get started with Total.

  1. Cart abandonment solutions

cart abandonment solutions

Astra wrote a highly comprehensive guide about how to reduce shopping cart abandonment for your online store. Find tips and complete information on this subject.

  1. German translation services

betranslated

Are you targeting new markets in Germany?

Translating your documents and your website into German is an essential step if you are looking to expand your business within the German-speaking markets. Contracting an experienced native translator who will bring their specialist knowledge to your project will ensure that your company’s professional image is upheld in your new, German market.

This approach will allow you to facilitate the exchange of information with your clients and promote the smooth implementation of your strategy.

  1. Engaging Events Made Easy

slides with friends

Slides With Friends will help you create quizzes, live polls, word clouds and much more.

The builder is very simple to use and intuitive, and the designs look awesome.

Get started with the free forever plan and see how it works.

  1. AspireMedia.ie

aspiremedia.ie

AspireMedia is the kind of SEO agency that proves from the start how good they are.

They rank #1 on Google for certain keywords, showing the world that they know very well what they do.

Get a free quote.

  1. WordPress WooCommerce Themes

wordpress woocommerce themes

No matter what WooCommerce store you have, you can still improve it.

The simplest way to improve your store is to change its theme with a better one.

On 8theme's website, you will find highly-engineered premium WooCommerce themes that were built from scratch to convert with ease and to be easy to navigate.

Check them.


  1. Search Engine Optimization Packages 

seo packages

You want to boost your website organic traffic?

Pick one of the these carefully crafted SEO packages and watch how your organic traffic quickly starts to increase.

Behind the company there are SEO professionals that know very well their work.

Check these SEO packages and pick the one that fits your needs.


  1. Medical SEO Agency

electiv

You own a healthcare company or you work in this field and you are looking for ways to boost sales?

Electiv is deeply specialized in your industry, being one of the few marketing companies that can produce measurable results quickly.


  1. Best Kansas City Marketing Firms

kansas city digital marketing

Kansas City Digital Marketing is a professional agency located in Kansas that work with both local and international companies.

It doesn't matter how large is your company or the industry it is in, this team will help you big time.

Get a free quote.

  1. RocketHub

rockethub

After you get RocketHub's deals for entrepreneurs, you will never pay again the full price.

These guys craft crazy deals for entrepreneurs, being highly popuar in the world.

Take a look at these deals.

  1. Ampfluence

amfluence

Ampfluence will grow your social media accounts using their team of experts.

They love their work and they put huge accent on being creative.

Get a free quote.

  1. Draftpress

draftpress

You want to supercharge your WordPress website with smart plugins?

Take a look at Draftpress, they have plenty of super-smart WordPress plugins.

  1. DigitalDesign.NYC

digitaldesign.nyc

DigitalDesign.NYC is an all-in-one studio that will help you with everything you need, no matter where your company is located, the industry you are in, or the company size:

- Web Design

- Branding

- UI/UX design

- App development

- Graphic Design

They deliver highest possible levels of quality while their rates are competitive.

Get a free quote.

  1. Content Snare

content snare

Stop wasting your time on emails to your customers for content and documents.

Use ContentSnare smart automation software and let the tool make all the hard work for you.

You will save up tons of time and your customers will find the portal very easy to use when uploading documents.

Start a free trial and see how it works.

  1. Best Yotpo Alternatives -  Wiremo

wiremo

Wiremo is a Yotpo alternative that comes with enhanced features at no additional cost. Learn what Wiremo can do for you by requesting a demo of our product.

  1. Pre-built Websites - Best Webflow Templates

webflow templates

Now's the time to launch your website. Beautiful, powerful, sleek. Shop webflow templates!

Save money with a powerful website designed, written, and coded by professionals. Launch today. Build your brand. Grow your business.

  1. Top Web Design Companies

foxdsgn

These guys have researched and ranked the top web design companies worldwide that create high-performance websites to help brands attract, engage and convert the audience.

View their rates, reviews, portfolios, location and more and select the best partner for your needs.

  1. Squarespace templates of 2022

upqode

These Squarespace Templates make is SO easy for you to easily and quickly build launch your new, gorgeous website!

They come with video tutorials that show you exactly how to set up your new website step by step, and a 10-step launch plan so you can launch your website and start your biz ASAP!

  1. Word invoice templates

word invoice template

You don't have to pay for professional Word invoice templates.

InvoiveBerry, a popular invoice software, designed several awesome Word invoice templates and they are offering them for free.

Get them now.

  1. Create a SEO-friendly blog

bloghandy

Bloghandy will add a blog on your website in seconds, with just 2 lines of code.

The blog is SEO-friendly, simple to use, and its designs looks fabulous.

Find out more about Bloghandy.u

  1. Wokiee - Multipurpose Shopify Theme

wokiee

Wokiee is a brilliant multipurpose Shopify theme that will help your store get more sales and conversions, without eating all your money.

Find out more about Wokiee, you will love it.

  1. Everytalent

everytalent

Whether you’re looking to hire entry-level employees or top talent at various career

levels, Everytalent has the right solution for you! The platform also identifies areas of

opportunity for job seekers and gives recommendations for turning these into areas of

strength.

  1. Online Group Chat Platform for Websites Live Events and Q&A

rumbletalkRumbleTalk is a super-advanced, yet simple to use online chat platform that you can use in very different ways.

Find out more about RumbleTalk.

  1. Free Email Validation Service

antideo

Antideo boasts of over 900 customers happily using the email validation service as well as the WordPress plugin to protect their forms from spammers and scammers. Email validation along with phone number validation and IP health check helps in ensuring that only quality contacts get into your mailing list

  1. Best Web Developers

unrfp

unRFP is the only place you need to look into for all your web development needs irrespective of what technology it is. unRFP makes it really easy for you to find the right technology partner for your business by providing extensive sorting and filtering options on the website

  1. React Website Templates

wrappixel

WrapPixel is a huge name in the React website templates industry, being responsible for crafting some of the best designs.

Find out here premium React website templates.

  1. Woocommerce Checkout Field Editor

acowebs

In eCommerce, making sure that customers have a smooth and easy checkout process is key to keeping them happy and coming back for more. This is why plugins like WooCommerce Checkout Field Editor can be so helpful. This plugin allows store owners to manage and customize the checkout fields for their customers efficiently. This can be helpful in ensuring that all the information that customers need is collected during the checkout process, which can lead to a smoother experience for everyone involved. The WooCommerce Checkout Manager plugin gives you the ability to add, edit and remove fields from the checkout form. You can also reorder the fields, and control the labels and placeholder text. The plugin is available as a free download from the WordPress Plugin Directory.

  1. Pixpa - Portfolio Websites for Designers

pixpa

Pixpa is a popular portfolio website builder used by designers, photographers, videographers, and many others people to showcase in a professional way their work.

Give it a try, it is very simple to use.

  1. Everytale

everytale

Everytale is probably the easiest to use software to create, promote, and broadcast events of any size.

Find out more about Everytale, it is a hidden gem.

  1. Litho - Multipurpose Elementor WordPress Theme

litho

Litho is premium multipurpose Elementor WordPress theme that will help you create very different websites.

It is loaded with 37+ premade stunning designs, and the drag-and-drop builder is very easy to use.

Check Litho.

  1. LogoAI

logoai

LogoAI is one of the few logo generators in the industry that creates unique designs every time you use it.

Try it, you will love it.

  1. Web design company Savannah

hirejordansmith

You need a highly professional website that is supercharged with SEO strategies and techniques that actually work?

Jordan Smith has tons of experience, helping companies from Savannah and other parts of the world.

Get a free quote.

49. Torn And Ripped Paper Pieces Designs

graphicsfuel

Trendy set of torn and ripped paper pieces to create modern and popular designs. That’s what you need for creating some contemporary and creative social media brands, music and film album covers, banners, posters, personal blogs or any other creative projects.

The download includes 22 torn and ripped paper graphics in transparent PNG format. Go ahead and download these powerful graphics.

  1. Material Tailwind

material tailwind

Created by the famous Creative Tim team (over 1 million users for their products), Material Tailwind is a stunning library of React and HTML components written with Tailwind CSS.

It features stunning color palette

  1. FC United | Football, Soccer & Sports WordPress Theme + RTL 

themeforest

With the right WordPress theme, you get a chance to make your popular and sharable. This is a fresh, alluring, and modern WordPress theme that features beautiful demos for sports websites. All pages that come along with the FC United theme are fully customizable due to the Elementor page builder support which allows changing the theme appearance in live mode. Another advantageous instrument that you get with the FC United theme is WooCommerce. This plugin allows you to create unique product pages, craft a catalog, share reviews, organize a menu, and establish your website with a shopping cart so your visitors can complete purchases within your website.

  1. Kicker - Multipurpose Blog Magazine WordPress Theme + Gutenberg 

kicker

Do you want to create a blog that will help you to get more income this summer? Then you should not hesitate to buy the Kicker theme, since it is one of the most multipurpose WordPress themes on the WEB.

With this theme, you can showcase anything professionally and stylishly using SEO-ready designs. WooCommerce integration will help you to cover your blog’s commercial needs. This theme allows you to initiate the connection between your project and the audience by means of email newsletters, comprehensive contact forms, handy widgets, social media support, and a reviews block.

  1. Qwery - Multi-Purpose Business WordPress Theme + RTL

qwery wordpress

Consider using the Qwery WordPress as a feature-rich and multi-purpose solution for multiple personal and business projects. It contains a collection of 60+ ready-made homepage demos. The selection of ready-made skins grows bigger and more diverse every time a new update of the theme is released. Qwery is easy to edit using the Elementor page builder and an unlimited elements list. The full compatibility with MailChimp lets you keep your audience updated on your news and latest offers.

  1. EducationalAppDevelopment.com

acodez

EducationalAppDevelopment.com is an educational app development service for all ages and skill levels developed by the creative minds at Acodez. It has been designed to help students learn in a fun, interactive environment and where cretots can brand and sell on their own as an exclusive offerings. You can easily upload your own courses and sell them at your own prices with no restrictions or creative freedom.

This eLearning app development bundle comes with features such as payment gateway integration, student management system etc. Made with Flutter and Node JS/React Js, this app is robust, scalable and easily customizable. It is a perfect tool for the education industry to help their students learn and study.

  1. TDEE Calculator

tdee calculator

Famous FitnessVolt created this easy to use and free TDEE calculator that will help you get in shape.

You cannot handle all the hard work you plan to do if you are out of shape.

Give this calculator a try.

Conclusions

And don't forget to use a low code development solution to build online databases.

It is much more time and money convenient to use such a solution than hiring a team.

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Top 11 tips for advertising campaign: Understand colour schemes for logos & Creatives


Advertising must catch the eye of the target consumer. It must be bright and memorable to encourage the clients to try services or products. One of the important keys is colors. The colors you choose for your business logo will be the building blocks of your future corporate identity.

Spot on branding is crucial to the success of your business, and it all starts with a fabulous logo design. Therefore, in designing a logo you have to consider the message you wish for the logo to convey, as well as the psychology and the meanings behind different colors.This is what can help you make more money and attract more potential customers. 

Companies spend tons of their resources to launch the ad campaign and make their online advertising design popular. It helps in creating a bigger client pool, communicating with the regular customers, and promoting the brand name on the web. 

What’s the key element of a successful advertising project? The design idea expressed in the ad can define the way it hits the market. And JatApp is ready to share top secrets for the advertising creative strategy. These 11 tips will make your marketing graphic design ideas blow the market. 

graphic design institute

Perform better analysis 

It will take longer to work on the inner aspects of the ad project. But this is what can help you overcome the competitors, analyze the product better and make your marketing and graphic design memorable for the clients. Pay more attention to the in-depth details of the campaign and then concentrate on the outer aspect, such as design. 

Use CTAs 

It’s important to communicate with the customer through your ad. And an effective and well-developed CTA can be your proven way to interest the customer. It’s not only about the email marketing or ad blog posts where you can use CTA. You need to encourage the potential client in different ways starting from the advertising campaign. 

Use the right gaze 

In most advertising web design campaigns, a model depicts the main idea of the project. If you place your CTA on the main screen, the gaze of the model must be pointed out to the writing on the screen. It will give a double effect and won’t leave the readers out of the context. It’s a specific tip used by many design advertising companies. 

Emotions words are a must 

You may wonder how to use graphic design in marketing. With the help of emotional words, you can achieve better engagement with the customers. What are the types of emotional words? These are the words that relate to your feelings about the advertised product or service. There shouldn't be an abundance of such words, but you’d better insert a couple of them in your software for programing advertising design. 

Use popular ideas or personalities 

When a person can see a popular idea or celebrity in the ad, the level of trust is usually increased. The main thing for an advertisement design company here is to choose the right concept or personality. It must completely fit the context and add to the main idea of the campaign. Otherwise, it would be a failure. 

Choose the fitting font 

Different examples of graphic design in advertising show how important the choice of font is. When you show beauty products, you should go for tall and thin lines. It will work differently for sports ads or a political project, for example. 

Imagination is key to success 

You can find a moderate advertising design service to offer safe and proven ideas. Or you can use your imagination as a ruling power. Interesting ideas are always more popular than safe ones. People are bored of the common ways advertisers depict the information. You need to change it with some fresh ideas. 

Don’t make it too serious 

Advertising design software is meant to entertain the customers unless the topic is too serious to make fun of. If you work with common services and products, you can use jokes to make the ad campaign more memorable and enjoyable for the client. Some weird concepts are welcomed to make it sound hilarious. This is what helps to remember the ad. 

Work on the picture  

In-depth analysis and marketing strategy are essential for the ad campaign. But the final picture is everything. Your task is to make it professionally. What are the trends in marketing and design? What do people love the most? You need to answer these questions to make the right choices. 

Use different media channels 

It’s not enough to work with the TV ad only or allocate the whole budget to the Instagram post. Your task as a marketer is to analyze the most popular media channels for your target audience and launch the campaign on different stages. This is what’s going to bring the best results and help you promote the product better. 

Achieve impressive results and engage the audience with marketing and design tips 

It’s a real challenge to create an engaging and interesting ad campaign. A lot of steps and processes should be covered before you post your ad online. Design and marketing strategy is an essential part of the ad project. Make sure to take a complex approach when developing an advertising project to attract more people and promote your product or service with better profits.

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4 Tips for Creating Superb Marketing Videos


video editing

When looking to help your brand or business to stand out visually, your marketing videos need to be excellent. An influential video should be creatively scripted, well captured, professionally edited, and distributed through the right channels. While creating video content can be intimidating at first, with a bit of help, you can be creating top quality content in no time.Here are five tips for making professional marketing videos that appeal to your audience.

1. Plan Your Objective

When generating ideas for content, you need to have a clear goal or purpose in mind. If your intention is to make people laugh as you promote your comedy brand, the content may differ from what you would have used when trying to promote a service or product. You will also need to study your target audience to understand what they can relate to.

Also, you will want to consider the intended channels of distribution . For instance, social media videos are best kept short and concise. On the other hand, educational video content is often longer and properly researched. Your objective should guide you in planning your video content as well as choosing the appropriate platforms to share it.

2. Choose the Right Background

When making videos, the backdrop can determine your video’s quality, impact, and message. You also want your video to capture the attention of your audience in the first few seconds, and your background plays a huge role in ensuring this. You can either use real backgrounds or fake backgrounds, depending on the kind of video you are producing, your audience, and your goals.

Real backgrounds entail using environments like an outdoor location, office, or living room. A fake background involves using elements such as green screens when you need to add certain elements in post-production. The former option is cheaper and easier to work with, but the latter gives you greater versatility.

3. Use Quality Equipment

Once you have your content ideas, scripts, and settings, you will need the appropriate video-recording equipment. For quality video, be sure to have a decent camera, lighting, and an external microphone to capture quality sound. For the best results, consider shooting outdoors when natural lighting is at its best. Videos shot in the golden hour or on cloudy days tend to have the best impact.

4. Use Reliable Video Editing Tools

Editing has a large impact on how you present your final product. In some cases, you may have to add special effects and text, combine clips with audio, just to name a few cases.

Make sure you have the right equipment and tools for video editing. This means having a powerful computer or laptop and a good online video editor tool. In a recent post on the best video software, Vasco Lourenço shares a comprehensive list worth examining.

When it comes to marketing, videos have become increasingly appealing and engaging in the eyes of internet users. They can be distributed through websites, social media, blogs, and traditional media, among other platforms. If you’re looking to make your videos superb, the above tips should help.

 

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The Best Websites in The World Use These Web Solutions


Do you know that the best websites in the world use high-performance web solutions (both web tools and services)? You will find below 45+ solutions that are used with huge success.

Among these solutions, you will find:

Pick the right ones for your website and make it stand out of the crowd in terms of look, functionalities, speed, traffic, and conversions rates.

Take your time to fully read this long article, it will pay you back big time.

  1. BrandCrowd – Online Logo Maker

BrandCrowd

You don’t need to pay hundreds or thousands of dollars to get a stunning and unique logo.

Before taking bricks of money out of your pocket, take a look at BrandCrowd, a professional online logo maker popular for its awesome logos and unique features (all the logo designs and the icons were designed by real designers + it has the world’s largest DIY logo library of 50,000+ designs).

I was in your situation and made the mistake that I am now trying you to convince not to make. I didn’t know BrandCrowd and I was used to other logo makers in the industry.

I thought that paying close to $1,000 will help me get the super logo I wanted for my new business. The designer I hired had 5 stars from all his clients on a certain platform.

In just a few words, he did a great work and I have nothing to complain for.

But after testing BrandCrowd online logo maker platform, I noticed that here there are many logos that I like more than what I’ve got, and here the cost is just $45 (standard license).

For $145, the logo will be only mine, being removed from the website.

So, the prices are much lower than what I’ve paid.

Give it a try, it is free to test and the logos look awesome. 

  1. pCloud - The Most Secure Cloud Storage

pCloud

After I discovered pCloud, the most secure cloud storage software on the market, I was amazed how much I can achieve with this software.

I can back up any local folder I want, not like other solutions that backup only a few preselected folders, I can share all kind of files I want (including very large files), I can access all the files from any device of software I use (Windows, Mac, Linux, iOS, Android, and web), and even more.

What I like even more is that the free plan is offering up to 10 GB of free storage for lifetime and all the other plans have one-time prices.

As for file sharing, you can share your files very easy, giving the user rich features such as download password, expiration date, and upload/download access.

Pay once and you will have the cloud storage for life. You won’t have price increases, hidden fees, upsells, or monthly costs.

Register for the free forever plan and get up to 10 GB of free storage (this is actually a lot).

  1. Total Theme

Total Theme

There are tons of premium WordPress themes and there is Total.

This theme is 100% different from anything else, being a complete package that you can use to create any kind of website you need – personal, blog, business, agency, portfolio, shop, etc.

You will find included 500+ styling options, 80+ builder modules, 40+ premade designs that look amazing and which you can install with a press of a button.

In the package you will find 3 premium plugins (Visual Page Builder, Templatera, Slider Revolution). They come bundled with Total.

Once you use Total, you will realize how cool it is.

Take a look.

  1. 99 Robots

99 Robots

You want to work with a single agency for all your needs?

  • Amazon Ads Management
  • Facebook Ads Management
  • Google PPC Ads Management
  • WordPress Development
  • Web Design

Then you should discuss with 99 Robots.

They have over 8 years experience in creating stunning websites, and in generating impressive results for all kind of companies, both small and large.

99 Robots created websites that rank higher in search engines, that get lots of organic and paid traffic, and which have high conversion rates.

You want your website to work at a very high level? Then you should work with 99 Robots.

Get your free quote right now.

  1. Mobirise Website Builder

Mobirise Website Builder

Mobirise is by far the most powerful and complete offline website builder on the market.

Use it with no experience, no skills, and no fear, to create yourself a super website – blog, shop, personal, portfolio, business, corporate, agency, creative, marketing, etc.

You will find included the largest library of website templates – over 4,000 gorgeous designs.

Pick the one you like and start customizing it.

It is simple and quick.

  1. Argento Theme

 Argento Theme

No matter what Magento store you have and well it works, Argento theme will make work even better.

This is the most powerful Magento 2 theme in the industry, being loaded with 7 stunning designs and 20 modules that will add useful and smart functionalities to your store.

Regarding installation, it is free. Argento’s team will make the installation for you.

Get Argento now and supercharge your store.

  1. Taskade – Workflow management for tasks + Mindmap

Taskade is a smart collaboration tool that works excellent on all devices, and which will help you big time to do more work in less time.

It is used with huge success by remote teams and companies from all over the world. One of the most beloved features is the mindmap option.

Keep in mind that Taskade is great also for workflow managements for tasks.

Register for the free plan and give it a try, I bet you will love it.

  1. Codester

Codester

Codester is one of the few marketplaces where you can find everything you are looking for:

  • Website themes
  • App templates
  • PHP scripts
  • Codes
  • Free stuff
  • Highly discounted products

Browse Codester and see it with your own eyes.

  1. Deezy.com

Deezy.com

A super website, landing page, or whatever project you have, will not look great if you don’t use superb fonts, 3d letters, mockups, templates, photos, textures, and vectors.

Deeezy.com has everything you need, take a look.

  1. Goodie

Goodie

Goodie is a top-notch web development service that is mostly used by designers that need a reliable web development partner for their projects.

They always deliver high-quality and on-time, being popular in the industry for these 2 reasons.

Get your free quote.

  1. Ampfluence

Ampfluence

Ampfluence is a premium agency that will help you heavily grow your social media channels.

They offer services like:

  • Instagram Growth
  • Instagram Content Creation and Growth (full management)
  • Custom Social Media Posts Design
  • Instagram Community Management
  • Instagram Strategy Consulting
  • Pinterest Growth
  • Twitter Growth

The agency is popular for doing a super work for their customers, delivering a super return of investment.

You focus on your business and let Ampfluence help you get the best out of your social media channels.

  1. Email marketing

Email marketing

Mailmunch is an end-to-end email and marketing automation platform that is running on more than 500,000 websites, with 100 million+ leads collected, and millions of emails sent every month.

The platform is easy and quick to set up and is loaded with hundreds of professionally designed templates. These templates are designed to capture interest and maximize conversions.

With Mailmunch's drag-and-drop builder, you can easily create forms, landing pages, and email templates/newsletters that will convert with ease, helping you exponentially grow your business.

Supercharge Your Marketing With Mailmunch today!

  1. Unlayer

Unlayer

If you’re looking for a robust and highly efficient email editing software, Unlayer is what you need. With an enormous set of email templates for newsletters, you can choose your favourite email template and get started on your journey of email marketing with beautiful and stunning designs.

  1. Ramotion

Ramotion

Ramotion is a digital design agency that helps SMB and growing startups with branding, web design, UI/UX design, and app development.

No matter how complicated your project is, Ramotion will help you.

Ask for a free quote.

  1. Miquido: Custom Software Development Company

Miquido

Miquido is industry-defining software development company that has over 10+ years of experience in:

• Custom web & mobile app development
• Software development
• Product design & strategy

  • UX/UI design,
    • AI developmentTheir customers are so satisfied with the quality of the cooperation and the digital products Miquido delivers that 9 out of 10 projects come from referrals.Get in touch with Miquido and let's talk about your idea!
  1. Kansas City Web Design

 Kansas City Web Design

 You are located in Kansas City and you want to work with a local web designer or web developer, but a serious one that can really help you?

Check this page, they made a research about the best 10 web designers  and web developers in Kansas City and they offer you complete information about them (their names, websites, contact details, and their specialties).

  1. Complete SEO

Complete SEO

Complete SEO is located in Austin and is the agency that helped all kind of companies heavily grow their organic traffic.

They have very interesting case studies in which companies grew by up to 600% by using their services.

Take a look.

  1. DWS

DWS

If you want to work with a complete agency (SEO, content, blogger outreach, animation, and website development) that is affordable and which is always delivering outstanding quality, then you should discuss with DWS.

They do a super work, get your free quote now.

  1. Heroic Inbox

Heroic Inbox

Heroic Inbox is a WordPress plugin that is gaining a lot of traction these days.

It lets you manage customer support emails directly from your website interface, saving you time and money.

See how it works, you will love Heroic Inbox.

  1. Web Design Auckland – full service web design company 

Web Design Auckland

Based in Auckland, this agency is a full-service web design company that can do everything you need:

  • Custom Website Design
  • Unique Branding
  • Stunning Photography
  • SEO
  • Digital Marketing

Their prices are very affordable and honest, and they always deliver high-quality work on time, never being late.

Reach out for a free quote.

  1. FoxMetrics

FoxMetrics

You are sick of complicated analytics software that cannot tell you if and which marketing efforts of yours really work?

Then you should change them with FoxMetrics.

This platform is brilliant, easy to work with, and will let you know right away if your marketing is working or not, and what you should change.

Ask for a free demo.

  1. Landingi

Landingi

Landingi is a popular landing page builder that is loaded with 300+ landing page templates, and 50 pop up templates, being a complete solution.

To create a high-converting landing page you will spend only a couple of minutes.

Give it a try.

  1. Astra – The Best WooCommerce Theme

 Astra

 You want to start your first WooCommerce store and you need the best theme for it?

Take a look at Astra, you will love it.

It is fully responsive, pixel-perfect, very simple to customize, and it is heavily optimized for sales, SEO, and high volumes of traffic.

Take a look.

  1. SEO Company Ireland

 

SEO Company Ireland

 You want to work with an agency that can create you a unique and high-converting website, and right after help you with SEO strategies that really work and which you can easily measure?

Then you should work with Aspire Media, they are among the best.

Reach out for a free quote. 

  1. Wiremo

  Wiremo

A major part of online shopping is reading reviews and feedback from other shoppers. It’s how we know which products to buy, what brands are best, and whether or not the product will be good for a certain purpose.

Wiremo collects customer reviews in one place so you get all the benefits without having to give up any control over your store content by posting outside review platforms. This saves you time while generating more organic traffic – because they otherwise wouldn’t have seen your site. With Wiremo, there will be no need for full-time staff to take care of this important component of your eCommerce business.

Use Wiremo's shopify app to collect reviews, reply to them, open conversations and form a strong bond with your consumer base.

  1. Modalova

Modalova

Modalova will show you how a super online fashion cloth store should look and feel like.

They have over 2 million products on their store, but their website is loading instantly and it is very simple to navigate.

In plus, they have a super smart search engine to find everything you are looking for.

Take a look.

  1. HoneyApps

HoneyApps

HoneyApps will help you generate more revenue for your company by selling more.

You will achieve that by upsells, product upgrades, and by selling complementary products. The app has everything you need to do that, including stunning templates.

They offer a free forever plan, give HoneyApps a try.

  1. InvoiceBerry

 InvoiceBerry

InvoiceBerry is a popular invoicing software for small and medium companies, being super simple and quick to use.

Register for a free trial and test InvoiceBerry.

  1. Pixpa

Pixpa

Pixpa is a professional, yet very simple to use website builder that you will love from the first moment.

The interface is light, intuitive, and clean, being intuitive.

No matter what kind of website you want to create, you can do it with Pixpa.

Get started free.

  1. Antideo

Antideo

Antideo is one of the leading vendors in the market that help prevent spam. Antideo has an Email Validation WordPress plugin that can quickly be activated and also has an API that helps in validating emails, finding spammer and blacklisted Ips, finding proxies and Ips from the TOR project

  1. Cyber Chief Automated Penetration Testing Tool For Web Apps

cyber chiefCyber Chief is an AI-driven vulnerability scanning tool. It’s used by smart software teams around the world to help them ship their websites and web applications with zero known security vulnerabilities.

It makes automated penetration testing for web apps easier & faster for software teams by helping you continuously test, manage & fix vulnerabilities in one tool. You spend less time on security, so you can spend more time coding.

Get your free trial of this vulnerability scanning tool that gets 5-star reviews.

  1. React Templates

React Templates

WrapPixel is creating superb React templates that are used by tons of people from all over the world.

The templates look great on all devices and look amazing.

Take a look.

  1. Soft UI Dashboard

React Templates

Here is a brilliant Admin Template from Creative Tim, the famous developer with over 1 million users.

The name of this product is Soft UI Dashboard and you will notice right away that it looks amazing.

Soft UI Dashboard contains the following:

  • 70+ gorgeous elements – Alerts, Buttons, Cards, and Forms
  • Designed blocks – Tables, Charts, and Widgets
  • 7 fully coded pages – Sign in, Sign up, and Profile page

Get now for free!

  1. RumbleTalk

RumbleTalk

RumbleTalk will add a moderated chat on your website, letting you engage your audience and helping your website increase conversions.

  1. Hire Jordan Smith

Hire Jordan Smith

You want a super website and you want to work with a serious, honest, and professional web designer and developer?

Hire Jordan Smith is the right agency, having huge experience in this industry.

Get your free quote.

  1. Denver Web Design Services

Denver Web Design Services

UPQODE is an award-winning Boston Web Design agency that prides themselves in offering customer-focused, quality-driven website designs across every industry. They are ranked among the TOP-3 web design agencies in the U.S. by Techreviewer and have over 400 satisfied clients. Aside from creating high-impact websites, the company also offers SEO services, ad campaigns, and other digital marketing services to help you with all your digital needs. They are seen as true partners that ensure client success on things digital.

  1. Tailwind Figma

Tailwind Figma

Tailwind Figma is a collection of UI components and pages built in Figma and heavily optimized for integration with the Tailwind CSS utility classes.

It contains 27+ beautifully hand-crafted UI Pages, Figma Variants, a style guide, and much more.

Take a look.

  1. Acowebs

 Acowebs

 Acowebs is a leading WooCommerce plugin development company and clients across the globe. More than 50,000 WooCommerce customers from across the globe use Acowebs’ plugins like WooCommerce Product Table and others. 

  1. XSTORE – The Most Customizable WooCommerce Theme

XSTORE

XSTORE is the most customizable WooCommerce theme on the market, having included tons of shop designs (over 100), elements, styling options, and other stuff.

Take a look.

  1. Freelance Logo Design

Freelance Logo Design

Freelance Logo Design will help you get a unique and handcrafted logo in maximum 24 hours for the price you decide (minimum is $50 which is extremely low).

Try the platform, the results are impressive.

  1. Animated Icons by Icons8

Animated Icons

Animated icons is a library of 3,000+ engaging graphics in 20 design styles that will help you breathe more life into your projects. Improve conversions while making customers happy. Capture the attention of app users or website visitors with neat motion graphics. The collection offers coverage to build all sorts of apps or accessibility-improving hints. GIF, JSON (Lottie), and After Effects formats are included.

  1. Qwery - Multi-Purpose Business WordPress Theme

Qwery

Qwery WordPress theme is a functional and multi-purpose solution that will work well for 30+ topics. It features an ever-growing collection of demo skins that you may import to your site with a click. It also includes various blog layouts, which will add a touch of minimalism to your site. Portfolio layouts will work best for creative portfolio sites. The theme is fully editable. It can be modified code-free with the help of the Elementor page builder. It is designed to smoothly run on all devices and screen types thanks to its fully responsive layout.

  1. Helion | Personal Creative Portfolio WordPress Theme

Helion

Consider using Helion WordPress theme as a quick starting point for your online or offline portfolio website. It’s a multi-purpose web design featuring a collection of 11+ demo skins. The theme is perfectly suited for a quick start of online portfolios related to such topics as photographer, musician, videographer, graphic designer, architect, concept artists, etc. You can easily edit the responsive and SEO-friendly layout of the theme just the way you need it. Elementor page builder is bundled for an effortless code-free modification of predesigned theme’s pages. There are many inner pages, layouts and modules letting you achieve a versatile look and feel of your online portfolio.

  1. Hoverex | Cryptocurrency & ICO WordPress Theme

Hoverex

Every detail matters when you launch a cryptocurrency business website. With the Hoverex WordPress theme, you get all you need in a single package. It's a multi-purpose WordPress theme featuring a collection of 8 ready-to-go homepage layouts. The theme's demo is available in two languages - English and Spanish. Hoverex is loaded with the functionality that makes it easy for you to sell coins and accept donations. There are premade roadmaps and white papers included in the theme's download pack. It also contains dozens of premade crypto pages.

  1. Kicker - Multipurpose Blog Magazine WordPress Theme

 Kicker

 Using the Kicker WordPress theme, you can easily build a topic-specific blog or media website. It includes a selection of demo skins matching fitness, fashion, technology, game portals, and other topics. The collection of skins grows bigger every month. The theme’s developers release regular updates and new readymade designs once a month. To make your website stand out from the competition, the Kicker theme includes AMP and custom lazy load effect. Besides plenty of ready-made layouts, the theme also includes plenty of handy customization options. It includes the possibility to adjust footer and headers, colors, fonts, ads, banners, popups, newsletter, sidebars, etc.  

  1. WhatFontIs

 WhatFontIs

WhatFontIs is a professional, yet 100% free to use, font identifier software that will help you identify fonts (both free and paid – it is the single software capable of this) from any place – pictures, newsletters, landing pages, websites.

Give it a try.

  1. Health Icons Pack

 Health Icons Pack

 In this icon pack, you’ll find 20 health icons that you can use in your health-related website designs, apps, cards, arts, crafts and print projects.

The icons come in 3 different variations such as outline, color and solid. They are created in Adobe Illustrator and naturally they are in vector format.

You can easily scale them without losing quality. The icons pack comes in various standard formats such as 32, 64, 128, 256 and 512 pixels.

  1. actiTIME

actiTIME

Dealing with heavy workloads is a common problem among teachers and students. They both must process enormous volumes of information on a regular basis and strive to comply with strict performance standards continually.

These specifics of occupation make it challenging for teachers and students to avoid stress and burnout. Nevertheless, task planning and organizing are superb solutions to these difficulties, and they can be effortlessly made use of with a quality piece of time tracking software – actiTIME.

The tool has such features as:

  • Project management that allows users to create a series of tasks and monitor work progress on the Kanban board or in a simple list format;
  • A timesheet for keeping a daily record of hours spent on teaching and learning activities, as well as research assignments;
  • Reports on performance for an overview of behavioral trends and time use statistics.

Hence, actiTIME offers everything a teacher or a student may wish for to arrange their work and study processes in an optimal way and analyze personal productivity. It fosters a deeper look into how well one manages their time and supports smarter decision making in this regard.

The basic version of actiTIME is available at no cost for single users and teams of up to three individuals. The full-pack version can be purchased for an unlimited number of users at a very competitive price. Sign up for a free actiTIME trial and bring your productivity to the next level.

Abstract Forex Rates API

Abstract

If you need a reliable and high-performance IP geolocation API key, you can get it right now for free from Abstract. Get your free API key.

Conclusions

Which solutions are the best for you? Write them down as a comment.

Don’t forget that outsourcing works excellent in 2021, for all kind of companies, both small and fortune 500 corporations.

Give it a try if you never tried it.

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Why Marketing Automation is Rocket-Fuel for Remote Workforce


marketing

When 2020’s coronavirus pandemic hit, it gave a massive push forward to the growing popularity of remote work. Many companies that had never had any intentions of achieving a work-from-home workforce suddenly found that it was thrust upon them and they had to adapt in a hurry.

The silver lining among all this cloud is that we’re living in a digital age. There’s no need for marketing teams to slow down or cancel their work, just because marketers have had to replace the office chair with a seat at the kitchen table.

However, many businesses found (and are still finding) the transition very challenging, and so did many employees. Shifting to remote work disrupted the normal rhythm of tasks that you’re used to in the office. Collaboration became more difficult, brainstorming became harder, and even something as simple as deciding when to hold a meeting can be a major undertaking when you’re not all in the same physical space.

The good news is that it doesn’t have to be this way.

You and your marketing team can still offset and overcome these difficulties, once you find the right tools. What’s more, once you start using them you might well be so wowed and delighted with the benefits they bring that you’ll never give them up, even when you can return to the office. Here are 7 benefits that marketing automation tools can bring to your remote workforce.

1.  Make better use of your time

Marketing teams can save time with advanced marketing automation tools that offer automated workflows. Use automated drip campaigns to nurture leads via email or text messaging, to free up marketers for other tasks.

Send personalized messages automatically in response to preset purchase or behavior triggers, and use automated lead scoring to track prospects’ progress through your funnel until it’s time to make human contact, so you can focus your efforts on qualified leads.

2.  Produce more relevant content

The more you can tailor your marketing content for the precise pain points and interests of each customer, the more impact it will have and the more ROI you’ll enjoy on your marketing efforts. Advanced CRMs help by automatically segmenting leads into different categories, so you can send interesting content and relevant offers that are personalized for each contact.

Marketing automation that dynamically adapts content when it detects the recipients location allows you to target specific geos, cities, and regions, no matter where you are physically located.

3.  Keep track of marketing assets

When you’re in the office, it’s not a serious distraction to ask someone at the next desk to send you  a report or a white paper, but it can be a much bigger disruption when you’re all at home, and probably “at work” at different times of day. The average knowledge worker is interrupted 13.9 times a day by questions or the need to find information, which significantly affects their concentration and productivity.

Marketing automation platforms give you a single location to store all your marketing assets, and enables employees to quickly and easily produce reports on any topic, reducing frustrating interruptions and increasing employee efficiency.

4.  Empower teams with data

Data is fundamental to effective marketing campaigns. With new marketing automation tools you can gather, process, and analyze data from multiple sources, like Google Analytics, Facebook Ad Manager, email campaigns, social media monitoring tools, and more, in a single platform. Then create reports at will and use the insights to track customer journey on a granular level, understand customer behavior, and identify your most popular ads and content.

5.  Streamline workflows

When you’re waiting for everyone to sign off on a new idea, the frustration is real. Brainstorming at a distance can be challenging, too, which is why you need project management tools like a digital whiteboard, so everyone can share their creativity no matter where they are located. Shared marketing boards and to-do lists mean that every member can see which tasks are waiting for them and track overall progress whenever necessary.

6.  Work more closely with sales

It’s ironic, but having to work from home can bring marketing and sales closer together than when you were both in the same office space. Marketing automation can serve both marketing and sales teams on the same platform, helping you to share materials, collaborate on lead scoring, and gain a better understanding of the overall process from both perspectives.

7.  Prove business impact.

Only 34.9% of marketers feel able to prove the quantitative impact of their marketing efforts, although another 43.8% say they have a good sense of their qualitative impact. But when you track the process of planning marketing campaigns, producing content, preparing ads, and nurturing leads in a single platform, you’re better able to demonstrate RoI on your efforts, helping you keep track of the time and effort you put in and the results that you receive.

WFH can lead you to marketing automation tools that bring more benefits

Remote work was the final straw that pushed many businesses to adopt marketing automation, but the software brings benefits that you’ll keep on enjoying even after you can return to the office. By helping you to streamline workflows and empower teams with data, enable better access to marketing assets, produce more relevant content, and work more closely with sales, your marketing teams will be able to save time, work more efficiently, and prove the business impact of their actions to increase revenue and profitability.

Once you discover marketing automation tools, you’ll find how they can make your business more resilient and future-proof regardless of what may come your way.

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How to Integrate Green Screen into Your Next Marketing Video


Green screen or Chroma Key technology has been around for years with many people seeing it as something exclusive to big budget Hollywood productions. While it is certainly the case that these productions are top of the class in green screen technology; increasingly companies are using it to create professional, eye catching and entertaining videos. Vloggers, videographers and marketing companies are all using this powerful tool and this article will explain just how easy, effective and affordable it is to use.

What is green screen?

 

chromakey

Green screen or chromakey allows us to drop a subject, be it an actor, talking head or product into whatever foreground or background you would like to use. This setting can be a still image or video from your shop floor, a digitally generated environment or a creative commons video or any other visual you could think of. Green or blues screens are used because we are not green or blue! These colours do not match any naturally occurring skin tones or hair colours, which means that the subject can be isolated from the solid background and a new background dropped in to replace it.

How do we use it?

 

The most common use for a green screen for marketing purposes is to put a subject in an attractive, appropriate and controllable environment. To do this a green screen is set up behind the subject and is lit completely independently. This is an important point and one that is often overlooked, videographers and photographers will tell you that lighting is one of the most important  parts of a good shoot and this goes doubly so for green screen photography. The subject needs to be lit suitably and should be positioned such that they do not cast a shadow on the screen.

studio lighting

Using two diffused light sources positioned behind the subject helps you get an even light on your (hopefully unwrinkled) background and cuts down on the possibility of shadows from the subject playing havoc with colour keying in post-production. I can hear you saying now that “I am not a professional photographer! I don’t have diffused studio lighting! Where am I going to get a green screen anyway?!”  You can buy a green screen kit on Amazon for around $100 which contains everything you will need to make sure your footage has a nice, flat, crisp background which will make the next part of the process a dream. If you don’t want to spend the $100, any material of a similar shade to the commercially available screens will do as long as you light it evenly and independently from your subject.

ideal background

Now for the fun part; taking your subject and dropping it into your ideal background. To do this you will need to use any of a number of excellent software packages available such as After Effects, Premier Pro, Final Cut Pro or DaVinci Resolve to mention just a few. Some of these require some investment of time and money to use effectively but all achieve more or less the same result. Using the in-built features of these programs, it is possible to “key out” the green colour and place your subject in that beautiful background you want.

green background

Image credit: https://www.videvo.net/video/woman-playing-vr-on-green-screen/7819/

Why use a green screen?

 

There are many reasons to use green screening in your next marketing video:

 

There may be practical reasons; it might be impractical to shoot a marketing video on your shop floor as you may not want to interrupt workflow or maybe it is just too noisy. In this case you could shoot some background shots of your shop and superimpose that well recorded, uninterrupted green screen footage of yourself explaining just why your processes are better than your competitors.

 

Or perhaps you have creative reasons for this shoot; you might want to show your product or spokesperson in an exotic or even CGI background. For the former you can use creative commons video from any of a number of fantastic stock footage websites. The latter requires a little more work but the chroma keying procedure is the same.

new digital background

Image credit: https://www.videvo.net/video/rotating-globe-with-green-lasers/1634/

https://www.videvo.net/video/cartridge-glitch/4213/

And then crucially, there are financial reasons. In connection to the previous two points there are substantial cost savings to be made through green screen. Not having to travel with a crew to external sets or locations and not disrupting your staff are both clear examples.

 

TLDR: Green screening technology is an effective, affordable and fun way to make your next marketing video. It can allow you to add visual impact creatively to your scene for a very limited budget. Make a plan, give it a try and get creative!

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Building Your Company's Success With an AI Logo Maker


LogoAI 

 

Branding and logo design, in particular, can tell a lot about business and even define its success in the future. Hopefully, most entrepreneurs have accepted it and got away from the idea that a font is a logo. Instead, they find themselves more and more demanding looking for that perfect visualization of a brand, company, and its values. And that is the good news.

The bad news is that I still meet people who don't have a clue where the design for a logo comes from. Is it from a stock website? Then how do they find the one they need? Is a freelancer or a design studio to elaborate it? But will this logo be worth the money?

 

Logo constructor as an alternative

Apparently, my best solution remains LogoAI, logo maker service that deliver quality design assets, along with client support when necessary and intuitive UX. No need to look for a font, emblem, or color palette as all the elements are already provided.

Let's say you are an IT company focusing on outsourced coding services, and your goal is to show off your professional approach, the team of experts, and a deep understanding of the tech market.

 

So, let's try making a logo?

 

let's make a logo

 

Using LogoAI for a business logo

After you've entered your company's name, slogan, and the keywords describing it, you get a whole lot of variants that might be a good fit. So, before I make my choice I've scrolled through over a hundred variants.

Hint: you may check the ready-made logos to get some inspiration or pick a ready-made template. I've gone through the Internet category, which has helped me realize I want my logo to be monochrome.

 

business logo

 

This AI logo generator allows editing the fonts, colors, logo marks as well as different layouts. Since I'm mostly bothered by the supportive font, I've started with this one.

LogoAI comes with ten fonts categories, each featuring numerous types, so there is what to choose from. Though I found it quite tricky that the first image displays your current logo, and to check the alternatives, I have to scroll right. I'd prefer to have live modifications.

I've finally picked one of the handwritten fonts for my slogan. Fixed the font size and spacing (that was easy). I also checked the premade color palettes since there are pretty nice variants to give a try to.

 

color palettes

 

And just before I was about to complete the logo, I tried a different layout and found it a more winning solution.

 

branding

 

Branding isn't just a logo

It involves many components. Some of them aren't even physical, so you're unlikely to design them in an AI logo maker. The rest includes your business card, templates for documents and presentations, social media posts — and even the mockups with your branding elements that you can use in printing products or as a part of your website design.

For some of these, like Word and PPT templates, you only have to pick a template and download it for further use. For others, like the signature or business card, you can follow the customization process, slightly similar to the one for the logo constructor (but frankly, I found it more straightforward and enjoyable).

 

business card

 

For the business card, color modifications are available right as you are choosing a template. For the rest, like moving the objects or editing the texts, you have to edit them separately.

 

Brand Guidelines

I might have told you that all your branding wanderings will be permanently attached to a single app, like LogoAI or any other. But they won't. In this case, there are brand guidelines available.

The brand guidelines include the information on how you can customize your logo and locate the logomark on the page. You also get which fonts and colors were used. It might not be clear how an entrepreneur who's not doing design professionally can profit from it. But won't you charge yourself with merchandise someday? Packaging? Branded stationery?

 

brand guidelines

 

Nothing stops you from checking an AI logo maker trying your hand in logo design. Finally, you might not design anything in particular, but you'll see what exactly you want. And then it's up to you whether you prefer to keep doing it yourself or get a custom logo.

 

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5 Color Palettes to Inspire Your Branding


Brand your business with amazing color combinations to ensure a positive reaction from your potential customers. Consider the fundamentals of color perceptions, which we will mention ahead, and get your colors on!

 

When you brand your business with pleasing color palettes, you make your target feel comfortable enough to do business with you! It starts from the moment your create your logo whether you decide to use color pantones or hex codes. A Logo Creator for example, gives you template options which you can work on if you don’t feel like starting from zero. Color your brand with your personality and your values!

 

Colors Impact People Emotionally

 

Color schemes have a psychological impact you need to consider while you build a brand. This is why picking your colors is such an important task! You can create the perception you’re after in order to attract the specific market you want. People are very visual, so colors can impact them emotionally. To understand this better, let’s take a look at general meaning behind the most commonly used colors:

color scheme

 

Get Inspired with These Color Combinations

 

We have gathered the best color combinations for different business industries so you don’t have to break your head coming up with a harmonious mix. First, determine your brand’s personality by asking yourself:

 

  • Is my brand masculine or feminine?
  • Is my brand playful or serious?
  • Is my brand luxurious or affordable?
  • Is my brand modern or classic?
  • Is my brand youthful or mature?

 

This will help you decide which colors best represent your business personality and which will attract the kind of customers you want. Now let’s get to it by industry and get some color palette ideas that are on point!

 

Colors of Technology

color combination

 

Most tech businesses want to look innovative and bold, like they will be the next big thing. Because you are trying to appear innovative, don’t be afraid to step out of the typical blue or green. You can use other great colors like purple, yellow, orange, etc.

color of technology

 

As you build your tech business, colors are an entirely personal decision. You should be informed on color psychology plus your brand's personality in order to make a more informed decision. Consider things like, is your business related to social media? Is it an app?

 

Colors of Healthcare

color combination

 

You trust healthcare businesses with your life and this is why their branding should evoke that feeling of security. Because these kinds of businesses have a huge responsibility with the community, their image should be professional, authoritative, and peaceful at the same time. Most healthcare businesses rely on mainly blue tones, but you can definitely get inspired by these colors and try something fresh!

colors of healthcare

 

Colors of Legal

color combination

 

Legal businesses should have a minimalist logo. Most legal businesses choose sober colors to appear professional and keep it basic. They usually decide to use only one or two colors.

colors of legal

 

Colors of Marketing

color combination

 

Marketing brands usually want to appear as young, modern, and creative! They want to dazzle their clients while still keeping it professional. The challenge for these kinds of businesses is to have branding colors that are both cool while classic. I mean, they still need to be taken seriously. Among the industry, most leaders opt to use purples and they see their brands as feminine.

colors of marketing

 

 

Colors of Real Estate

color combination

The real estate competition is fierce! Clients need a brand that they sense they can rely on. If your business is in real estate, just like in healthcare or legal businesses you want your colors to say: trust me. This is why most businesses go with a blue color. Remember you can use awesome color combinations to give your customers the whole message! Try these:

colors of real state

 

Using a Logo Maker

 

Inspired by a huge library of templates in combination with helpful information on color perceptions, you can design your logo easily using the best colors for it! The rest of your branding is a piece of cake once you have your logo and your branding colors (fonts are huge too by the way). If you decide to create your logo design with an online tool, look for one that allows you to input your exact hex codes for your brand colors.

 

So now you know! Start creating that unique experience for your customers with a totally fabulous color palette!

 

Authors Bio:
Valeria Santalla is a multi-disciplinary marketer and content writer that loves to create branding assets for local business. She currently collaborates at Placeit.net, one of the largest logo maker and design template libraries on the internet.
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