Advertising must catch the eye of the target consumer. It must be bright and memorable to encourage the clients to try services or products. One of the important keys is colors. The colors you choose for your business logo will be the building blocks of your future corporate identity.
Spot on branding is crucial to the success of your business, and it all starts with a fabulous logo design. Therefore, in designing a logo you have to consider the message you wish for the logo to convey, as well as the psychology and the meanings behind different colors.This is what can help you make more money and attract more potential customers.
Companies spend tons of their resources to launch the ad campaign and make their online advertising design popular. It helps in creating a bigger client pool, communicating with the regular customers, and promoting the brand name on the web.
What’s the key element of a successful advertising project? The design idea expressed in the ad can define the way it hits the market. And JatApp is ready to share top secrets for the advertising creative strategy. These 11 tips will make your marketing graphic design ideas blow the market.
It will take longer to work on the inner aspects of the ad project. But this is what can help you overcome the competitors, analyze the product better and make your marketing and graphic design memorable for the clients. Pay more attention to the in-depth details of the campaign and then concentrate on the outer aspect, such as design.
It’s important to communicate with the customer through your ad. And an effective and well-developed CTA can be your proven way to interest the customer. It’s not only about the email marketing or ad blog posts where you can use CTA. You need to encourage the potential client in different ways starting from the advertising campaign.
In most advertising web design campaigns, a model depicts the main idea of the project. If you place your CTA on the main screen, the gaze of the model must be pointed out to the writing on the screen. It will give a double effect and won’t leave the readers out of the context. It’s a specific tip used by many design advertising companies.
You may wonder how to use graphic design in marketing. With the help of emotional words, you can achieve better engagement with the customers. What are the types of emotional words? These are the words that relate to your feelings about the advertised product or service. There shouldn't be an abundance of such words, but you’d better insert a couple of them in your software for programing advertising design.
When a person can see a popular idea or celebrity in the ad, the level of trust is usually increased. The main thing for an advertisement design company here is to choose the right concept or personality. It must completely fit the context and add to the main idea of the campaign. Otherwise, it would be a failure.
Different examples of graphic design in advertising show how important the choice of font is. When you show beauty products, you should go for tall and thin lines. It will work differently for sports ads or a political project, for example.
You can find a moderate advertising design service to offer safe and proven ideas. Or you can use your imagination as a ruling power. Interesting ideas are always more popular than safe ones. People are bored of the common ways advertisers depict the information. You need to change it with some fresh ideas.
Advertising design software is meant to entertain the customers unless the topic is too serious to make fun of. If you work with common services and products, you can use jokes to make the ad campaign more memorable and enjoyable for the client. Some weird concepts are welcomed to make it sound hilarious. This is what helps to remember the ad.
In-depth analysis and marketing strategy are essential for the ad campaign. But the final picture is everything. Your task is to make it professionally. What are the trends in marketing and design? What do people love the most? You need to answer these questions to make the right choices.
It’s not enough to work with the TV ad only or allocate the whole budget to the Instagram post. Your task as a marketer is to analyze the most popular media channels for your target audience and launch the campaign on different stages. This is what’s going to bring the best results and help you promote the product better.
It’s a real challenge to create an engaging and interesting ad campaign. A lot of steps and processes should be covered before you post your ad online. Design and marketing strategy is an essential part of the ad project. Make sure to take a complex approach when developing an advertising project to attract more people and promote your product or service with better profits.
When looking to help your brand or business to stand out visually, your marketing videos need to be excellent. An influential video should be creatively scripted, well captured, professionally edited, and distributed through the right channels. While creating video content can be intimidating at first, with a bit of help, you can be creating top quality content in no time.Here are five tips for making professional marketing videos that appeal to your audience.
When generating ideas for content, you need to have a clear goal or purpose in mind. If your intention is to make people laugh as you promote your comedy brand, the content may differ from what you would have used when trying to promote a service or product. You will also need to study your target audience to understand what they can relate to.
Also, you will want to consider the intended channels of distribution . For instance, social media videos are best kept short and concise. On the other hand, educational video content is often longer and properly researched. Your objective should guide you in planning your video content as well as choosing the appropriate platforms to share it.
When making videos, the backdrop can determine your video’s quality, impact, and message. You also want your video to capture the attention of your audience in the first few seconds, and your background plays a huge role in ensuring this. You can either use real backgrounds or fake backgrounds, depending on the kind of video you are producing, your audience, and your goals.
Real backgrounds entail using environments like an outdoor location, office, or living room. A fake background involves using elements such as green screens when you need to add certain elements in post-production. The former option is cheaper and easier to work with, but the latter gives you greater versatility.
Once you have your content ideas, scripts, and settings, you will need the appropriate video-recording equipment. For quality video, be sure to have a decent camera, lighting, and an external microphone to capture quality sound. For the best results, consider shooting outdoors when natural lighting is at its best. Videos shot in the golden hour or on cloudy days tend to have the best impact.
Editing has a large impact on how you present your final product. In some cases, you may have to add special effects and text, combine clips with audio, just to name a few cases.
Make sure you have the right equipment and tools for video editing. This means having a powerful computer or laptop and a good online video editor tool. In a recent post on the best video software, Vasco Lourenço shares a comprehensive list worth examining.
When it comes to marketing, videos have become increasingly appealing and engaging in the eyes of internet users. They can be distributed through websites, social media, blogs, and traditional media, among other platforms. If you’re looking to make your videos superb, the above tips should help.
Do you know that the best websites in the world use high-performance web solutions (both web tools and services)? You will find below 45+ solutions that are used with huge success.
Among these solutions, you will find:
Pick the right ones for your website and make it stand out of the crowd in terms of look, functionalities, speed, traffic, and conversions rates.
Take your time to fully read this long article, it will pay you back big time.
You don’t need to pay hundreds or thousands of dollars to get a stunning and unique logo.
Before taking bricks of money out of your pocket, take a look at BrandCrowd, a professional online logo maker popular for its awesome logos and unique features (all the logo designs and the icons were designed by real designers + it has the world’s largest DIY logo library of 50,000+ designs).
I was in your situation and made the mistake that I am now trying you to convince not to make. I didn’t know BrandCrowd and I was used to other logo makers in the industry.
I thought that paying close to $1,000 will help me get the super logo I wanted for my new business. The designer I hired had 5 stars from all his clients on a certain platform.
In just a few words, he did a great work and I have nothing to complain for.
But after testing BrandCrowd online logo maker platform, I noticed that here there are many logos that I like more than what I’ve got, and here the cost is just $45 (standard license).
For $145, the logo will be only mine, being removed from the website.
So, the prices are much lower than what I’ve paid.
Give it a try, it is free to test and the logos look awesome.
After I discovered pCloud, the most secure cloud storage software on the market, I was amazed how much I can achieve with this software.
I can back up any local folder I want, not like other solutions that backup only a few preselected folders, I can share all kind of files I want (including very large files), I can access all the files from any device of software I use (Windows, Mac, Linux, iOS, Android, and web), and even more.
What I like even more is that the free plan is offering up to 10 GB of free storage for lifetime and all the other plans have one-time prices.
As for file sharing, you can share your files very easy, giving the user rich features such as download password, expiration date, and upload/download access.
Pay once and you will have the cloud storage for life. You won’t have price increases, hidden fees, upsells, or monthly costs.
Register for the free forever plan and get up to 10 GB of free storage (this is actually a lot).
There are tons of premium WordPress themes and there is Total.
This theme is 100% different from anything else, being a complete package that you can use to create any kind of website you need – personal, blog, business, agency, portfolio, shop, etc.
You will find included 500+ styling options, 80+ builder modules, 40+ premade designs that look amazing and which you can install with a press of a button.
In the package you will find 3 premium plugins (Visual Page Builder, Templatera, Slider Revolution). They come bundled with Total.
Once you use Total, you will realize how cool it is.
Take a look.
You want to work with a single agency for all your needs?
Then you should discuss with 99 Robots.
They have over 8 years experience in creating stunning websites, and in generating impressive results for all kind of companies, both small and large.
99 Robots created websites that rank higher in search engines, that get lots of organic and paid traffic, and which have high conversion rates.
You want your website to work at a very high level? Then you should work with 99 Robots.
Get your free quote right now.
Mobirise is by far the most powerful and complete offline website builder on the market.
Use it with no experience, no skills, and no fear, to create yourself a super website – blog, shop, personal, portfolio, business, corporate, agency, creative, marketing, etc.
You will find included the largest library of website templates – over 4,000 gorgeous designs.
Pick the one you like and start customizing it.
It is simple and quick.
No matter what Magento store you have and well it works, Argento theme will make work even better.
This is the most powerful Magento 2 theme in the industry, being loaded with 7 stunning designs and 20 modules that will add useful and smart functionalities to your store.
Regarding installation, it is free. Argento’s team will make the installation for you.
Get Argento now and supercharge your store.
Taskade is a smart collaboration tool that works excellent on all devices, and which will help you big time to do more work in less time.
It is used with huge success by remote teams and companies from all over the world. One of the most beloved features is the mindmap option.
Keep in mind that Taskade is great also for workflow managements for tasks.
Register for the free plan and give it a try, I bet you will love it.
Codester is one of the few marketplaces where you can find everything you are looking for:
Browse Codester and see it with your own eyes.
A super website, landing page, or whatever project you have, will not look great if you don’t use superb fonts, 3d letters, mockups, templates, photos, textures, and vectors.
Deeezy.com has everything you need, take a look.
Goodie is a top-notch web development service that is mostly used by designers that need a reliable web development partner for their projects.
They always deliver high-quality and on-time, being popular in the industry for these 2 reasons.
Get your free quote.
Ampfluence is a premium agency that will help you heavily grow your social media channels.
They offer services like:
The agency is popular for doing a super work for their customers, delivering a super return of investment.
You focus on your business and let Ampfluence help you get the best out of your social media channels.
Mailmunch is an end-to-end email and marketing automation platform that is running on more than 500,000 websites, with 100 million+ leads collected, and millions of emails sent every month.
The platform is easy and quick to set up and is loaded with hundreds of professionally designed templates. These templates are designed to capture interest and maximize conversions.
With Mailmunch's drag-and-drop builder, you can easily create forms, landing pages, and email templates/newsletters that will convert with ease, helping you exponentially grow your business.
Supercharge Your Marketing With Mailmunch today!
If you’re looking for a robust and highly efficient email editing software, Unlayer is what you need. With an enormous set of email templates for newsletters, you can choose your favourite email template and get started on your journey of email marketing with beautiful and stunning designs.
Ramotion is a digital design agency that helps SMB and growing startups with branding, web design, UI/UX design, and app development.
No matter how complicated your project is, Ramotion will help you.
Ask for a free quote.
Miquido is industry-defining software development company that has over 10+ years of experience in:
• Custom web & mobile app development
• Software development
• Product design & strategy
You are located in Kansas City and you want to work with a local web designer or web developer, but a serious one that can really help you?
Check this page, they made a research about the best 10 web designers and web developers in Kansas City and they offer you complete information about them (their names, websites, contact details, and their specialties).
Complete SEO is located in Austin and is the agency that helped all kind of companies heavily grow their organic traffic.
They have very interesting case studies in which companies grew by up to 600% by using their services.
Take a look.
If you want to work with a complete agency (SEO, content, blogger outreach, animation, and website development) that is affordable and which is always delivering outstanding quality, then you should discuss with DWS.
They do a super work, get your free quote now.
Heroic Inbox is a WordPress plugin that is gaining a lot of traction these days.
It lets you manage customer support emails directly from your website interface, saving you time and money.
See how it works, you will love Heroic Inbox.
Based in Auckland, this agency is a full-service web design company that can do everything you need:
Their prices are very affordable and honest, and they always deliver high-quality work on time, never being late.
You are sick of complicated analytics software that cannot tell you if and which marketing efforts of yours really work?
Then you should change them with FoxMetrics.
This platform is brilliant, easy to work with, and will let you know right away if your marketing is working or not, and what you should change.
Ask for a free demo.
Landingi is a popular landing page builder that is loaded with 300+ landing page templates, and 50 pop up templates, being a complete solution.
To create a high-converting landing page you will spend only a couple of minutes.
Give it a try.
You want to start your first WooCommerce store and you need the best theme for it?
Take a look at Astra, you will love it.
It is fully responsive, pixel-perfect, very simple to customize, and it is heavily optimized for sales, SEO, and high volumes of traffic.
Take a look.
You want to work with an agency that can create you a unique and high-converting website, and right after help you with SEO strategies that really work and which you can easily measure?
Then you should work with Aspire Media, they are among the best.
Reach out for a free quote.
A major part of online shopping is reading reviews and feedback from other shoppers. It’s how we know which products to buy, what brands are best, and whether or not the product will be good for a certain purpose.
Wiremo collects customer reviews in one place so you get all the benefits without having to give up any control over your store content by posting outside review platforms. This saves you time while generating more organic traffic – because they otherwise wouldn’t have seen your site. With Wiremo, there will be no need for full-time staff to take care of this important component of your eCommerce business.
Use Wiremo's shopify app to collect reviews, reply to them, open conversations and form a strong bond with your consumer base.
Modalova will show you how a super online fashion cloth store should look and feel like.
They have over 2 million products on their store, but their website is loading instantly and it is very simple to navigate.
In plus, they have a super smart search engine to find everything you are looking for.
Take a look.
HoneyApps will help you generate more revenue for your company by selling more.
You will achieve that by upsells, product upgrades, and by selling complementary products. The app has everything you need to do that, including stunning templates.
They offer a free forever plan, give HoneyApps a try.
InvoiceBerry is a popular invoicing software for small and medium companies, being super simple and quick to use.
Register for a free trial and test InvoiceBerry.
Pixpa is a professional, yet very simple to use website builder that you will love from the first moment.
The interface is light, intuitive, and clean, being intuitive.
No matter what kind of website you want to create, you can do it with Pixpa.
Get started free.
Antideo is one of the leading vendors in the market that help prevent spam. Antideo has an Email Validation WordPress plugin that can quickly be activated and also has an API that helps in validating emails, finding spammer and blacklisted Ips, finding proxies and Ips from the TOR project
Cyber Chief is an AI-driven vulnerability scanning tool. It’s used by smart software teams around the world to help them ship their websites and web applications with zero known security vulnerabilities.
It makes automated penetration testing for web apps easier & faster for software teams by helping you continuously test, manage & fix vulnerabilities in one tool. You spend less time on security, so you can spend more time coding.
Get your free trial of this vulnerability scanning tool that gets 5-star reviews.
WrapPixel is creating superb React templates that are used by tons of people from all over the world.
The templates look great on all devices and look amazing.
Take a look.
Here is a brilliant Admin Template from Creative Tim, the famous developer with over 1 million users.
The name of this product is Soft UI Dashboard and you will notice right away that it looks amazing.
Soft UI Dashboard contains the following:
Get now for free!
RumbleTalk will add a moderated chat on your website, letting you engage your audience and helping your website increase conversions.
You want a super website and you want to work with a serious, honest, and professional web designer and developer?
Hire Jordan Smith is the right agency, having huge experience in this industry.
Get your free quote.
UPQODE is an award-winning Boston Web Design agency that prides themselves in offering customer-focused, quality-driven website designs across every industry. They are ranked among the TOP-3 web design agencies in the U.S. by Techreviewer and have over 400 satisfied clients. Aside from creating high-impact websites, the company also offers SEO services, ad campaigns, and other digital marketing services to help you with all your digital needs. They are seen as true partners that ensure client success on things digital.
Tailwind Figma is a collection of UI components and pages built in Figma and heavily optimized for integration with the Tailwind CSS utility classes.
It contains 27+ beautifully hand-crafted UI Pages, Figma Variants, a style guide, and much more.
Take a look.
Acowebs is a leading WooCommerce plugin development company and clients across the globe. More than 50,000 WooCommerce customers from across the globe use Acowebs’ plugins like WooCommerce Product Table and others.
XSTORE is the most customizable WooCommerce theme on the market, having included tons of shop designs (over 100), elements, styling options, and other stuff.
Take a look.
Freelance Logo Design will help you get a unique and handcrafted logo in maximum 24 hours for the price you decide (minimum is $50 which is extremely low).
Try the platform, the results are impressive.
Animated icons is a library of 3,000+ engaging graphics in 20 design styles that will help you breathe more life into your projects. Improve conversions while making customers happy. Capture the attention of app users or website visitors with neat motion graphics. The collection offers coverage to build all sorts of apps or accessibility-improving hints. GIF, JSON (Lottie), and After Effects formats are included.
Qwery WordPress theme is a functional and multi-purpose solution that will work well for 30+ topics. It features an ever-growing collection of demo skins that you may import to your site with a click. It also includes various blog layouts, which will add a touch of minimalism to your site. Portfolio layouts will work best for creative portfolio sites. The theme is fully editable. It can be modified code-free with the help of the Elementor page builder. It is designed to smoothly run on all devices and screen types thanks to its fully responsive layout.
Consider using Helion WordPress theme as a quick starting point for your online or offline portfolio website. It’s a multi-purpose web design featuring a collection of 11+ demo skins. The theme is perfectly suited for a quick start of online portfolios related to such topics as photographer, musician, videographer, graphic designer, architect, concept artists, etc. You can easily edit the responsive and SEO-friendly layout of the theme just the way you need it. Elementor page builder is bundled for an effortless code-free modification of predesigned theme’s pages. There are many inner pages, layouts and modules letting you achieve a versatile look and feel of your online portfolio.
Every detail matters when you launch a cryptocurrency business website. With the Hoverex WordPress theme, you get all you need in a single package. It's a multi-purpose WordPress theme featuring a collection of 8 ready-to-go homepage layouts. The theme's demo is available in two languages - English and Spanish. Hoverex is loaded with the functionality that makes it easy for you to sell coins and accept donations. There are premade roadmaps and white papers included in the theme's download pack. It also contains dozens of premade crypto pages.
Using the Kicker WordPress theme, you can easily build a topic-specific blog or media website. It includes a selection of demo skins matching fitness, fashion, technology, game portals, and other topics. The collection of skins grows bigger every month. The theme’s developers release regular updates and new readymade designs once a month. To make your website stand out from the competition, the Kicker theme includes AMP and custom lazy load effect. Besides plenty of ready-made layouts, the theme also includes plenty of handy customization options. It includes the possibility to adjust footer and headers, colors, fonts, ads, banners, popups, newsletter, sidebars, etc.
WhatFontIs is a professional, yet 100% free to use, font identifier software that will help you identify fonts (both free and paid – it is the single software capable of this) from any place – pictures, newsletters, landing pages, websites.
Give it a try.
In this icon pack, you’ll find 20 health icons that you can use in your health-related website designs, apps, cards, arts, crafts and print projects.
The icons come in 3 different variations such as outline, color and solid. They are created in Adobe Illustrator and naturally they are in vector format.
You can easily scale them without losing quality. The icons pack comes in various standard formats such as 32, 64, 128, 256 and 512 pixels.
Dealing with heavy workloads is a common problem among teachers and students. They both must process enormous volumes of information on a regular basis and strive to comply with strict performance standards continually.
These specifics of occupation make it challenging for teachers and students to avoid stress and burnout. Nevertheless, task planning and organizing are superb solutions to these difficulties, and they can be effortlessly made use of with a quality piece of time tracking software – actiTIME.
The tool has such features as:
Hence, actiTIME offers everything a teacher or a student may wish for to arrange their work and study processes in an optimal way and analyze personal productivity. It fosters a deeper look into how well one manages their time and supports smarter decision making in this regard.
The basic version of actiTIME is available at no cost for single users and teams of up to three individuals. The full-pack version can be purchased for an unlimited number of users at a very competitive price. Sign up for a free actiTIME trial and bring your productivity to the next level.
If you need a reliable and high-performance IP geolocation API key, you can get it right now for free from Abstract. Get your free API key.
Which solutions are the best for you? Write them down as a comment.
Don’t forget that outsourcing works excellent in 2021, for all kind of companies, both small and fortune 500 corporations.
Give it a try if you never tried it.
When 2020’s coronavirus pandemic hit, it gave a massive push forward to the growing popularity of remote work. Many companies that had never had any intentions of achieving a work-from-home workforce suddenly found that it was thrust upon them and they had to adapt in a hurry.
The silver lining among all this cloud is that we’re living in a digital age. There’s no need for marketing teams to slow down or cancel their work, just because marketers have had to replace the office chair with a seat at the kitchen table.
However, many businesses found (and are still finding) the transition very challenging, and so did many employees. Shifting to remote work disrupted the normal rhythm of tasks that you’re used to in the office. Collaboration became more difficult, brainstorming became harder, and even something as simple as deciding when to hold a meeting can be a major undertaking when you’re not all in the same physical space.
The good news is that it doesn’t have to be this way.
You and your marketing team can still offset and overcome these difficulties, once you find the right tools. What’s more, once you start using them you might well be so wowed and delighted with the benefits they bring that you’ll never give them up, even when you can return to the office. Here are 7 benefits that marketing automation tools can bring to your remote workforce.
Marketing teams can save time with advanced marketing automation tools that offer automated workflows. Use automated drip campaigns to nurture leads via email or text messaging, to free up marketers for other tasks.
Send personalized messages automatically in response to preset purchase or behavior triggers, and use automated lead scoring to track prospects’ progress through your funnel until it’s time to make human contact, so you can focus your efforts on qualified leads.
The more you can tailor your marketing content for the precise pain points and interests of each customer, the more impact it will have and the more ROI you’ll enjoy on your marketing efforts. Advanced CRMs help by automatically segmenting leads into different categories, so you can send interesting content and relevant offers that are personalized for each contact.
Marketing automation that dynamically adapts content when it detects the recipients location allows you to target specific geos, cities, and regions, no matter where you are physically located.
When you’re in the office, it’s not a serious distraction to ask someone at the next desk to send you a report or a white paper, but it can be a much bigger disruption when you’re all at home, and probably “at work” at different times of day. The average knowledge worker is interrupted 13.9 times a day by questions or the need to find information, which significantly affects their concentration and productivity.
Marketing automation platforms give you a single location to store all your marketing assets, and enables employees to quickly and easily produce reports on any topic, reducing frustrating interruptions and increasing employee efficiency.
Data is fundamental to effective marketing campaigns. With new marketing automation tools you can gather, process, and analyze data from multiple sources, like Google Analytics, Facebook Ad Manager, email campaigns, social media monitoring tools, and more, in a single platform. Then create reports at will and use the insights to track customer journey on a granular level, understand customer behavior, and identify your most popular ads and content.
When you’re waiting for everyone to sign off on a new idea, the frustration is real. Brainstorming at a distance can be challenging, too, which is why you need project management tools like a digital whiteboard, so everyone can share their creativity no matter where they are located. Shared marketing boards and to-do lists mean that every member can see which tasks are waiting for them and track overall progress whenever necessary.
It’s ironic, but having to work from home can bring marketing and sales closer together than when you were both in the same office space. Marketing automation can serve both marketing and sales teams on the same platform, helping you to share materials, collaborate on lead scoring, and gain a better understanding of the overall process from both perspectives.
Only 34.9% of marketers feel able to prove the quantitative impact of their marketing efforts, although another 43.8% say they have a good sense of their qualitative impact. But when you track the process of planning marketing campaigns, producing content, preparing ads, and nurturing leads in a single platform, you’re better able to demonstrate RoI on your efforts, helping you keep track of the time and effort you put in and the results that you receive.
Remote work was the final straw that pushed many businesses to adopt marketing automation, but the software brings benefits that you’ll keep on enjoying even after you can return to the office. By helping you to streamline workflows and empower teams with data, enable better access to marketing assets, produce more relevant content, and work more closely with sales, your marketing teams will be able to save time, work more efficiently, and prove the business impact of their actions to increase revenue and profitability.
Once you discover marketing automation tools, you’ll find how they can make your business more resilient and future-proof regardless of what may come your way.
Green screen or Chroma Key technology has been around for years with many people seeing it as something exclusive to big budget Hollywood productions. While it is certainly the case that these productions are top of the class in green screen technology; increasingly companies are using it to create professional, eye catching and entertaining videos. Vloggers, videographers and marketing companies are all using this powerful tool and this article will explain just how easy, effective and affordable it is to use.
Green screen or chromakey allows us to drop a subject, be it an actor, talking head or product into whatever foreground or background you would like to use. This setting can be a still image or video from your shop floor, a digitally generated environment or a creative commons video or any other visual you could think of. Green or blues screens are used because we are not green or blue! These colours do not match any naturally occurring skin tones or hair colours, which means that the subject can be isolated from the solid background and a new background dropped in to replace it.
The most common use for a green screen for marketing purposes is to put a subject in an attractive, appropriate and controllable environment. To do this a green screen is set up behind the subject and is lit completely independently. This is an important point and one that is often overlooked, videographers and photographers will tell you that lighting is one of the most important parts of a good shoot and this goes doubly so for green screen photography. The subject needs to be lit suitably and should be positioned such that they do not cast a shadow on the screen.
Using two diffused light sources positioned behind the subject helps you get an even light on your (hopefully unwrinkled) background and cuts down on the possibility of shadows from the subject playing havoc with colour keying in post-production. I can hear you saying now that “I am not a professional photographer! I don’t have diffused studio lighting! Where am I going to get a green screen anyway?!” You can buy a green screen kit on Amazon for around $100 which contains everything you will need to make sure your footage has a nice, flat, crisp background which will make the next part of the process a dream. If you don’t want to spend the $100, any material of a similar shade to the commercially available screens will do as long as you light it evenly and independently from your subject.
Now for the fun part; taking your subject and dropping it into your ideal background. To do this you will need to use any of a number of excellent software packages available such as After Effects, Premier Pro, Final Cut Pro or DaVinci Resolve to mention just a few. Some of these require some investment of time and money to use effectively but all achieve more or less the same result. Using the in-built features of these programs, it is possible to “key out” the green colour and place your subject in that beautiful background you want.
There may be practical reasons; it might be impractical to shoot a marketing video on your shop floor as you may not want to interrupt workflow or maybe it is just too noisy. In this case you could shoot some background shots of your shop and superimpose that well recorded, uninterrupted green screen footage of yourself explaining just why your processes are better than your competitors.
Or perhaps you have creative reasons for this shoot; you might want to show your product or spokesperson in an exotic or even CGI background. For the former you can use creative commons video from any of a number of fantastic stock footage websites. The latter requires a little more work but the chroma keying procedure is the same.
And then crucially, there are financial reasons. In connection to the previous two points there are substantial cost savings to be made through green screen. Not having to travel with a crew to external sets or locations and not disrupting your staff are both clear examples.
TLDR: Green screening technology is an effective, affordable and fun way to make your next marketing video. It can allow you to add visual impact creatively to your scene for a very limited budget. Make a plan, give it a try and get creative!
Branding and logo design, in particular, can tell a lot about business and even define its success in the future. Hopefully, most entrepreneurs have accepted it and got away from the idea that a font is a logo. Instead, they find themselves more and more demanding looking for that perfect visualization of a brand, company, and its values. And that is the good news.
The bad news is that I still meet people who don't have a clue where the design for a logo comes from. Is it from a stock website? Then how do they find the one they need? Is a freelancer or a design studio to elaborate it? But will this logo be worth the money?
Apparently, my best solution remains LogoAI, logo maker service that deliver quality design assets, along with client support when necessary and intuitive UX. No need to look for a font, emblem, or color palette as all the elements are already provided.
Let's say you are an IT company focusing on outsourced coding services, and your goal is to show off your professional approach, the team of experts, and a deep understanding of the tech market.
After you've entered your company's name, slogan, and the keywords describing it, you get a whole lot of variants that might be a good fit. So, before I make my choice I've scrolled through over a hundred variants.
Hint: you may check the ready-made logos to get some inspiration or pick a ready-made template. I've gone through the Internet category, which has helped me realize I want my logo to be monochrome.
This AI logo generator allows editing the fonts, colors, logo marks as well as different layouts. Since I'm mostly bothered by the supportive font, I've started with this one.
LogoAI comes with ten fonts categories, each featuring numerous types, so there is what to choose from. Though I found it quite tricky that the first image displays your current logo, and to check the alternatives, I have to scroll right. I'd prefer to have live modifications.
I've finally picked one of the handwritten fonts for my slogan. Fixed the font size and spacing (that was easy). I also checked the premade color palettes since there are pretty nice variants to give a try to.
And just before I was about to complete the logo, I tried a different layout and found it a more winning solution.
It involves many components. Some of them aren't even physical, so you're unlikely to design them in an AI logo maker. The rest includes your business card, templates for documents and presentations, social media posts — and even the mockups with your branding elements that you can use in printing products or as a part of your website design.
For some of these, like Word and PPT templates, you only have to pick a template and download it for further use. For others, like the signature or business card, you can follow the customization process, slightly similar to the one for the logo constructor (but frankly, I found it more straightforward and enjoyable).
For the business card, color modifications are available right as you are choosing a template. For the rest, like moving the objects or editing the texts, you have to edit them separately.
I might have told you that all your branding wanderings will be permanently attached to a single app, like LogoAI or any other. But they won't. In this case, there are brand guidelines available.
The brand guidelines include the information on how you can customize your logo and locate the logomark on the page. You also get which fonts and colors were used. It might not be clear how an entrepreneur who's not doing design professionally can profit from it. But won't you charge yourself with merchandise someday? Packaging? Branded stationery?
Nothing stops you from checking an AI logo maker trying your hand in logo design. Finally, you might not design anything in particular, but you'll see what exactly you want. And then it's up to you whether you prefer to keep doing it yourself or get a custom logo.
Brand your business with amazing color combinations to ensure a positive reaction from your potential customers. Consider the fundamentals of color perceptions, which we will mention ahead, and get your colors on!
When you brand your business with pleasing color palettes, you make your target feel comfortable enough to do business with you! It starts from the moment your create your logo whether you decide to use color pantones or hex codes. A Logo Creator for example, gives you template options which you can work on if you don’t feel like starting from zero. Color your brand with your personality and your values!
Color schemes have a psychological impact you need to consider while you build a brand. This is why picking your colors is such an important task! You can create the perception you’re after in order to attract the specific market you want. People are very visual, so colors can impact them emotionally. To understand this better, let’s take a look at general meaning behind the most commonly used colors:
We have gathered the best color combinations for different business industries so you don’t have to break your head coming up with a harmonious mix. First, determine your brand’s personality by asking yourself:
This will help you decide which colors best represent your business personality and which will attract the kind of customers you want. Now let’s get to it by industry and get some color palette ideas that are on point!
Most tech businesses want to look innovative and bold, like they will be the next big thing. Because you are trying to appear innovative, don’t be afraid to step out of the typical blue or green. You can use other great colors like purple, yellow, orange, etc.
As you build your tech business, colors are an entirely personal decision. You should be informed on color psychology plus your brand's personality in order to make a more informed decision. Consider things like, is your business related to social media? Is it an app?
You trust healthcare businesses with your life and this is why their branding should evoke that feeling of security. Because these kinds of businesses have a huge responsibility with the community, their image should be professional, authoritative, and peaceful at the same time. Most healthcare businesses rely on mainly blue tones, but you can definitely get inspired by these colors and try something fresh!
Legal businesses should have a minimalist logo. Most legal businesses choose sober colors to appear professional and keep it basic. They usually decide to use only one or two colors.
Marketing brands usually want to appear as young, modern, and creative! They want to dazzle their clients while still keeping it professional. The challenge for these kinds of businesses is to have branding colors that are both cool while classic. I mean, they still need to be taken seriously. Among the industry, most leaders opt to use purples and they see their brands as feminine.
The real estate competition is fierce! Clients need a brand that they sense they can rely on. If your business is in real estate, just like in healthcare or legal businesses you want your colors to say: trust me. This is why most businesses go with a blue color. Remember you can use awesome color combinations to give your customers the whole message! Try these:
Inspired by a huge library of templates in combination with helpful information on color perceptions, you can design your logo easily using the best colors for it! The rest of your branding is a piece of cake once you have your logo and your branding colors (fonts are huge too by the way). If you decide to create your logo design with an online tool, look for one that allows you to input your exact hex codes for your brand colors.
So now you know! Start creating that unique experience for your customers with a totally fabulous color palette!
We recommend you spend a good amount of time understanding the intent of the user during the search process. Google has answers to searchers' questions already pre-ordered, so they're simply waiting for users to ask a question. The two primary ways searchers ask questions is through voice search and keyboard searches. We will tackle each one separately and provide tips to optimize for each method of search. Voice search is quickly rising in popularity and many websites have not made changes to their site to optimize for voice search. Optimizing your clients' websites for voice search will put you one or even two steps ahead of the competition. The most important thing to understand about voice search is that queries are conversational in nature. Voice searchers tend to search as they talk and ask questions as they would to a normal person. For example, if a searcher was looking for a cell phone repair company in Tampa, they might say something like "Find a cell phone repair company near me" or "Which cell phone repair companies are open right now?" Voice searchers are less likely to add a geographic modifier like keyboard searchers do. As a result, we recommend that you create an FAQ that answers common questions such as the ones above. We further recommend working answers into your blog posts and service pages where appropriate.
Optimizing for keyboard search requires that you understand which keywords bring users to your website. Jumping into Google Search Console or utilizing third-party tools such as ahrefs.com or SEMRush will provide you with the keyword research you need. If you have an AdWords account, you can also use Keyword Planner to find new keywords or simply use the keywords that are converting well in AdWords.
For most businesses, keyword research is fairly straightforward as users typically type in the service they're looking for coupled with the geographic location they live in. For example, if someone is searching for a home improvement company in Sacramento, they typically type in "Home improvement companies Sacramento" or "Sacramento home improvement company." Although it can be difficult to add these phrases to your marketing copy as they are quite awkward, keywords of this nature can be added to your site’s title tags. Once keyword research is completed, utilize these newfound keywords in your marketing copy and future blog posts.
As you are creating these new blog posts, please follow the tips below to maximize the potential rankings impact of each blog post. The most important thing to understand is that reader expectations have changed over the past five years. Readers used to be content with 500-word blog posts. That is no longer the case. Google rewards blog posts in excess of 2,000 words in length with page one rankings. The screenshot below shows the average number of words for content with page one rankings.
Long-form content outperforms shorter blog post for a myriad of reasons including the ability to add substantially more keywords and the ability to go into greater depth. A typical blog reader comes to your website looking for solutions to a problem they're facing in which your company specializes. If your blog post provides a detailed step-by-step solution to that problem, you will be rewarded with higher rankings and improve time on page. Google uses the amount of time a user spends reading a blog post as a quality indicator. Content that provides incredible levels of detail that users need to reference continually as they solve the problem garners the most time on page for obvious reasons. In the past, many agencies believed that their clients did not want to provide this level of content as they were giving away valuable information for free. Any lost business will pale in comparison to increasing website traffic and new customers. Many visitors to a blog will read one, two, or more of your blogs before deciding to do business with you. Because you spent time helping them with no expectation of return, you position yourself as a thought leader and someone who puts the customer first. Those that give the most tend to receive the most.
Google now utilizes machine learning to further aid in their quest to provide unmatched search results to their users. Machine learning helps Google sort through the incredible amount of data created on the web each day. It parses through that data to look for patterns that help provide high-quality search results. Follow the three tips below to help Google's RankBrain understand that your website provides valuable information for searchers.
Following the tips above will help you create a more consistent approach for your SEO clients and eliminate the strategic lurching that can often occur when new algorithm updates drop. The tips above will act as true north for your clients' SEO efforts. The next time an algorithm update drops, view it as a refinement of past updates centered around an effort to create better search results rather than a seemingly incongruent update that seems random in nature.
Thank you for taking the time to read this post; we hope that you will apply what you read here now and in the future.
The virality of content is a curious phenomenon. Sometimes you write a simple article or you turn a video. You publish it and a few days later, your content triggered hundreds of shares.
Without knowing why, you have created viral content. Many entrepreneurs and marketers would like to know the secret of virality.
It's true anyway!
Which entrepreneur would not want to have more exposure for his brand, ideas or products quickly? In fact, virality is simply the best way to quickly gain visibility and traffic without necessarily paying for it or being an SEO wizard.
The 5 ingredients to make viral content
1) The social value: Share what motivates your audience
Social value is the idea that people who discuss a subject, in public or on social networks, do so because they want to appear interesting, intelligent or "cool". If the mere fact of talking about a product or idea makes us look like someone interesting to others, then chances are we'll talk about it around us. It is the social value, the value we place on the information we share with others. In fact, this desire to share our thoughts and experiences is at the root of the phenomenal success of social networks.
It's not just the titles that will help your content become viral, the content itself has a say.
Let's take an example.
You sell organic products and you would like to be a little more visible on the Internet?
For example, you could write an ultra-comprehensive blog post about the dangers of pesticides and share it on your social profiles. It is likely to be shared by others, because from the outside, it implies that they 1) care about their health and that of others and 2) care about the environment and the food brands they consume.
3) Emotion: Caring is sharing
This concept is simple and you surely know it. We share and discuss things that involve strong emotions. Whether positive or negative, it does not matter. Moreover, one of the emotions that sticks to our TV screens and triggers the word of mouth in a crazy way is fear.
Fear is selling. And that's true. Why do you think the media is constantly talking about the misfortune of others or the attacks? Because it makes talking! Because we read and share this kind of articles. For the greatest happiness of the media.
It's not just negative emotions that make you sell and trigger a monster word of mouth. Joy or hopes are emotions that trigger sharing.
4) The public: Become your own PR representative
People tend to mimic what others do. Rather than choosing ourselves, we prefer to emulate or be influenced by the choice of others. This is called social proof.
But you can’t imitate what you can’t observe. The idea here is to make your products or ideas more observable to others, making them easier to imitate, and therefore more likely to become popular. We want our products / ideas to do their advertising on their own.
Have you ever seen how many people use a Mac in a Starbucks?
There are many!
For several years, Apple has placed its logo on its laptops so that the user sees it when opening it.
The problem was that the logo was presented backwards for others when someone was using it, which posed a problem of recognizing the logo and could even harm the image of Apple. Steve Jobs, as a good marketer, made the decision to place the logo in such a way that it is visible to the public and not to the user. Today, in public places, the luminous apple is recognizable on all Apple computers. The visibility of a consumer choice by a large number of people triggers a well-known human behavior: imitation. If a lot of people use the Mac, then it's probably a good idea, and we should use one too.
How can this apply on your social networks?
On Facebook or Instagram, you can make your content more observable by the public via advertising. For example, if you have a Facebook page, you can boost your publications from $ 5 and show your content potentially in front of more than 1000 people. Or you can softwre related to Automatic Viral Alternative. Based on my experience, it works!
Keep in mind: can people see you using your product? How can you design your product so that it does its advertising itself (ex: MacBook)? Do you use an unconventional logo, sound or color for the public that could be highlighted?
5) The practical value: produce useful content for others!
Why would someone want to share your content if it does not add value?
This value is the utility. If we can talk about a product or content that can help others (i.e save money, save time, improve our health, etc.), then we will talk about it around us. It's something natural.
How to do on social media?
Here again, it's easy to set up. Your product is super useful and can improve people's lives. How to make people know it? The answer (and it's still the same): Create useful content. Why not make a video that explains the usefulness of your product or its new features? It's more and more common on social networks.
Hopefully the 5 tips above can help you to produce viral content.
Even though we are surrounded by data, it's not easy to remember or comprehend isolated numbers. However, when put in a story, it becomes more relatable and easier to remember. This is one of the major reasons why infographics have become so popular among marketers around the globe. However, with the surge in use, it is highly important that you strategize your infographic carefully in order for you to drive traffic, generate leads, and build awareness. Here are some things you should and should not do when it comes to infographic creation.
You need to break down your message in a way that will make it easy for your customers to understand. make strong accurate sentences then use data to support what you say. Always remember less is more when it comes to infographic. Use contrasting colors to make it easy for your readers to understand everything immediately. this is more so if you need your customers to focus on specific data.
If you format your data poorly or keep it an organized, then it won't get you very far. If you want your data to be effective, you need to put more focus on the categories that makes the point. Arrange your data in a category that makes it easy for your customers to grasp everything in an easy way.
Don't use boring titles that leave nothing to the imagination. If you give everything to your customers on the first sentence, there will be no point for them to read further. Use enticing headlines that will lead your prospects into valuable information. Use concrete metaphors to visually impact your customers. Include data that supports your point and make it detailed enough to convince them. This way, it will be easy for them to remember, recognize, and share it. Don't use weird formatting because customers get bored very easily. You should also use the right infographic tools so you can make your design and distribution very easy.
Use everything you can from expert support, to customer quotes and testimonials in order to make your messages believable. You should also use good data so that your customer will trust you and come back for more information. Never show numbers without context because good stories tend to be emotional and your message will get across as long as you make your customers feel something. You can use your data to start conversations or incite curiosity so your customers want to know more. If you are content has the context or emotion, your readers will not know how to perceive it whether negatively or positively. Effective use of infographics and chat could dramatically improve your marketing campaign significantly.
These are some of the dos and don'ts of infographics. As long as you know what you're doing, they can change your marketing campaign significantly. Using the right infographic tools such as Visme. Visme has many free infographic tools that you can use. The right tools go a long way because you will be able to create amazing infographics.
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