Colorful t-shirts on colorful background. t-shirt mock ups with five different colours. 3D illustration
You’ve settled on the business you want to start, and you know it’s a T-shirt printing business. Everything is set—funds and the equipment you need—and all that entails a T-shirt printing business. Almost everything, except that you haven’t decided on designs and colour patterns. In the T-shirt printing business, choosing colour patterns can be quite tricky. Not because you don’t know about colours, but mainly because you want to create your unique style.
But that doesn’t have to be the case. If you already have a background in the design business, you must have a feel for design, patterns, and colours. There’s something that excites you about making creative patterns and shades on blank canvases such as shirts. Even if you don’t think you’re quite there yet, this guide will help you make your designs stand out.
The Design Guide
The first step in designing a T-shirt is figuring out the goal of your creation. This will guide you decide on which designs are the most sellable. The design process has been simplified by the rise of reputable one-stop sites such as Tee Junction where you can easily customise your designs and see how they look on an actual shirt. Also, you can hire designers to help turn your concept from an idea to a sellable design. However, this may cost you extra, depending on the services you’ll need from them.
If you don’t have a goal yet, start by writing down what you want your design to portray. If you’re going to get the most out of a design, don’t rely too much on your personal preferences and get measurable market data. Notably, T-shirt designs, like any most fashion, moves with current trends. That’s why getting real data is important.
To help guide you actualise your T-shirt designs, here are some common themes from which to choose:
If there’s one fashion trend that’s taken the world by storm, it’s the customised fashion industry. You give customers the chance to get exactly what they want. It also guarantees uniqueness since everybody has a unique style. The age of internet shopping opened a door for fashion lovers to use reputable online sites to order customised T-shirts at affordable prices. People can use them for personal fashion or businesses can use customised designs to promote their brand.
Nature-inspired designs never get old. They symbolise the beauty of our surroundings and imparts a sense of serenity, growth, and renewal to most people. It can be anything from wild animals, landscapes, flowers, or butterflies. The good thing about these designs is they’re for all seasons and can attract a broad customer base.
These text-centric designs are a great way of conveying a message. Your theme could be inspirational quotes, bits of humour or wisdom, advocacies, or company mantras. By using different colours and visual effects, you can enhance the design to fit a particular market. This is suitable for fashion retail as well as company promotional branding.
They are creative, imaginative designs made to influence positivity and happiness. They can come in comic characters, vibrant colour mash-ups, and dazzling patterns. They are made to make people take a second look. They’re meant to influence a positive mood and can be used for fashion.
People use themed designs for various purposes. However, they are best used to promote events and conferences, parties, and celebrations. They can also be created around a specific niche such as sports, music, photography, etc. You can collaborate with event organisers to make T-shirts for their event or with organisations that need themed shirts.
The T-shirt design ideas are endless; and your creativity, audience, and current trends are great pointers when starting your T-shirt printing business.
The Colour Pattern Guide
The way you blend colours in your designs can influence the way people see your designs. There are basic techniques for colour combination based on the colour wheel. They can help create distinctive colour patterns that can make your designs turn out great each time. This is a breakdown of colours and how you can use them to make eye-catching T-shirt designs:
These are colours of the same family with varied hues, brightness, and saturation. Saturation is made by adding darker shades to the hue, while you make them brighter by adding white. This colour technique is suitable for a design for low-key customers who are only wearing the T-shirt because it looks good and not for promotional purposes.
The good thing about this is that it can be simple to make since you are only playing around with the same base colour. Monochromatic designs are clean and simple and are an excellent choice when you aren’t too sure about the colour patterns you want to use.
They are colours next to each other or colours in the same quarter of the colour wheel. They have a similar look, and the slight differences in the shades can create great colour patterns. If monochrome looks too flat for you and you still want to give your design some more life, then try analogous colours. To make the design stand out, don’t use even colours. Instead, use one dominant colour and then accentuate with the other two.
These are colours found opposite each other on the colour wheel. They make a great design when you want to attract attention to your T-shirt. It makes a good design for organisations or clubs that have a message they want to be noticed.
In this colour scheme, you create a design using three colours at equal distances apart from the colour wheel. The contrast isn’t as pronounced compared to complementary colours, but it offers a good contrast level, creating excellent harmony. It works best when you want to create a fun design such as a celebratory and party T-shirts.
Designing is an art. When starting a T-shirt printing business, put your creative foot forward and have fun with it. Don’t be afraid to break the colour rules a little and create something unique. This guide is just a guide on the basic rules that can help you start your T-shirt printing business on the right note, if followed.
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