How often do you go to a new website to be met with a popup window asking you to subscribe to their monthly newsletter? There’s a good chance it’s almost every website you open.
Popups are an excellent tactic for any e-commerce website, include your designer-based one. They grab the viewer’s attention, help build up your email list, promote something exciting, and lead the viewer to something specific. With all the power of a popup, why do so many viewers click the exit button?
Don’t let your popup fall victim to the exit button. Check out the latest tips for the best practices in popup design for your website.
Use as a Subscription
An everyday use of the popup is to get viewers to subscribe to something. Most often, it’s a newsletter that comes out weekly or monthly that provides more insight into the business and particular topics related to the company.
A few ideas to entice someone to subscribe includes offering a discount on their next purchase (make sure you have the discount in their welcome email). New customers love deals as a way to test out a company.
Have a Solid Call to Action
A call to action can make or break your popup, or any method of getting a customer to do what you want them to on your website. A call to action is your way of leading your potential customer to where you want them to go and what you want them to do. When you easily map out the path your customer should take, they’ll be more inclined to follow the path.
Use words like “click here now,” “sign up,” “learn more,” “buy now.”
Grab The Viewers Attention
Dull, boring paragraphs of writing aren’t enticing to viewers. You want your popup to grab attention and keep it. There are a few ways to do that, and one way is by colors. Whether you’re using an image or creating something from scratch, use photoshop to adjust the colors of your image to make it stand out.
Test Out Different Timing
Sometimes the timing of the popup is crucial. It’s not just the popup design that’s important. It’s when and where it pops up that also counts. A quick, in-your-face popup may work for some websites, but yours may be better suited until the viewer scrolls through the site a bit more.
Checking your website analytics will tell you if your popup is working. If you find more people are exiting it than signing up, try a different timing and see if that works.
As a business owner, you’re likely always looking for web tools and other things to help you design your website and make your business more successful. A popup on your website can be another tool that is waiting to grab subscriptions and followers.
Use the above tips to make the best of a popup on your website. A successfully designed and implemented popup can help draw in more subscriptions to reach a wider audience for your business.
