Branding and logo design, in particular, can tell a lot about business and even define its success in the future. Hopefully, most entrepreneurs have accepted it and got away from the idea that a font is a logo. Instead, they find themselves more and more demanding looking for that perfect visualization of a brand, company, and its values. And that is the good news.
The bad news is that I still meet people who don't have a clue where the design for a logo comes from. Is it from a stock website? Then how do they find the one they need? Is a freelancer or a design studio to elaborate it? But will this logo be worth the money?
Apparently, my best solution remains LogoAI, logo maker service that deliver quality design assets, along with client support when necessary and intuitive UX. No need to look for a font, emblem, or color palette as all the elements are already provided.
Let's say you are an IT company focusing on outsourced coding services, and your goal is to show off your professional approach, the team of experts, and a deep understanding of the tech market.
After you've entered your company's name, slogan, and the keywords describing it, you get a whole lot of variants that might be a good fit. So, before I make my choice I've scrolled through over a hundred variants.
Hint: you may check the ready-made logos to get some inspiration or pick a ready-made template. I've gone through the Internet category, which has helped me realize I want my logo to be monochrome.
This AI logo generator allows editing the fonts, colors, logo marks as well as different layouts. Since I'm mostly bothered by the supportive font, I've started with this one.
LogoAI comes with ten fonts categories, each featuring numerous types, so there is what to choose from. Though I found it quite tricky that the first image displays your current logo, and to check the alternatives, I have to scroll right. I'd prefer to have live modifications.
I've finally picked one of the handwritten fonts for my slogan. Fixed the font size and spacing (that was easy). I also checked the premade color palettes since there are pretty nice variants to give a try to.
And just before I was about to complete the logo, I tried a different layout and found it a more winning solution.
It involves many components. Some of them aren't even physical, so you're unlikely to design them in an AI logo maker. The rest includes your business card, templates for documents and presentations, social media posts — and even the mockups with your branding elements that you can use in printing products or as a part of your website design.
For some of these, like Word and PPT templates, you only have to pick a template and download it for further use. For others, like the signature or business card, you can follow the customization process, slightly similar to the one for the logo constructor (but frankly, I found it more straightforward and enjoyable).
For the business card, color modifications are available right as you are choosing a template. For the rest, like moving the objects or editing the texts, you have to edit them separately.
I might have told you that all your branding wanderings will be permanently attached to a single app, like LogoAI or any other. But they won't. In this case, there are brand guidelines available.
The brand guidelines include the information on how you can customize your logo and locate the logomark on the page. You also get which fonts and colors were used. It might not be clear how an entrepreneur who's not doing design professionally can profit from it. But won't you charge yourself with merchandise someday? Packaging? Branded stationery?
Nothing stops you from checking an AI logo maker trying your hand in logo design. Finally, you might not design anything in particular, but you'll see what exactly you want. And then it's up to you whether you prefer to keep doing it yourself or get a custom logo.