Welcome to our print color community. Here you'll find the latest print-focused Palettes and Patterns, as well as Blog, Trends and Forums to help guide your next print design project.

Channels»Print»Blog

Daily Posts. Colorful Ideas & Inspirations.

Our team of writers brings you daily trend coverage, new products, inspiration, information and fun ideas. With an archive of more than 2,143 articles, you're sure to find something you love. Or if you have a great idea, let us know!

Mint, butter, chartreuse and others - colors we should love and use more often


Let’s stop lying to ourselves - we’ve all been there! Choosing the right colors for your design or artwork can be a real pain when you are just starting out.

Many Colourlovers actually started learning about color looking through other users’ palettes and trying to see how they match and mix them.

A good piece of advice I can give you as beginner color users is to take a look at some of the pieces your favorite artists have produced. How do they use color? How do they emphasize what’s important and what’s not? How do they create contrast? Do they use a particular color throughout their work in the same way? What message does that send about their art?

Whether we talk about designing, illustration, painting, photography, craft or any kind of art form that involves using color, what’s important to consider is the meaning of each of the colors in the color palette we chose for our art piece?

Colors have more to them then just to make our work look pretty. Besides making it come to life, they also send a message to our audience.

First, let’s understand the basics.

Primary colors are red, blue and yellow. All the other colors derive from these three.

We get secondary colors – orange, green and purple as a combination of two primary colors.

 

Color property

 

The first on the list is purity. A pure color is the one that hasn’t been mixed with any other color, therefore its intensity remains original. A good example is the primary color blue. If it’s mixed with a bit of red, it loses purity as its intensity changes.

Hue is dependent of the dominant wavelength and it is independent of color intensity. When choosing color for a specific artwork, you might need a certain color to be a hue closer to green rather than yellow.

Shade (tone) and tint are in effect terms defining two opposite processes. When we want a stronger tone of green, we add more gray to it. A quieter version of the same green will have a higher purity, meaning less gray added to it.

When creating a tint of green, we will add white to it. The more white we add, the lighter the color becomes. Primary or secondary colors amalgamated with white create  pastel colors.

Lightness or value is a property that tells us about the amount of black or white mixed with the chosen hue. It is represented on the scale 0-100%. Green with 100% lightness is pure. Green with 50% lightness is darker.

 

 

Colors throughout cultures

 

Today we’ll learn about color and the cultural connotations certain colors have. I chose a couple of often underrepresented colors to analyze. For more colors and meanings, take a look at the book “The Designer’s Dictionary of Color” to comprehend color theory on a much deeper level.

 

Butter

 

This color awakens a sense of happiness without being intrusive. Depending on how we use it, in some combinations it can seem washed out and pale. On the other hand, when using butter we minimize the risk of unfavorable cultural implications.

Most nations relate butter to happiness, optimism, the feeling of general positivity. Its soft character makes it a good color choice for branding institution or trying to invoke a feeling of domestic bliss.

Other names: Lemon, Vanilla, Cream.

One of the successful applications of butter was using it for the color of post-it notes in 1974.

How would you use this color?

https://bit.ly/2Czfl78  https://bit.ly/2McX7rN  https://bit.ly/2CzW5q9  https://bit.ly/2CwxgLM  https://bit.ly/2oSsezu  https://bit.ly/2wYGCuw

Chartreuse

Nor green nor yellow, this color got its name after a French liqueur that is produced in a monastery close to Grenoble. This color screams creativity, boldness, youth. It shouldn’t be used as a green that presents nature as it’s more aggressive.

Other names: citrus, lime, yellow-green.

Cultural connotations can be positive and negative. Positive ones are growth, prosperity and travel. The negative ones are sickness and envy.

Which colors would you match chartreuse with?

 

 

https://bit.ly/2NQrrhF https://bit.ly/2QamtZy https://bit.ly/2OlRlsM https://bit.ly/2Iph1Q2 https://bit.ly/2R4PB5P https://bit.ly/2ImFZQ1

 

Coral

 

The word coral stems from old Latin word “corallum”. It’s a color often associated to femininity, the tropics, softness, courtship. In the culture of the Caribbean countries, it is regarded as a carefree, festive color. It is seen as a friendly color, and a tidbit more sensual than pink.

In the cultures of the East it symbolizes life force and longevity.

Marilyn Monroe used to wear a coral lipstick. It was contradictory with the rest of her black outfit. These colors were selected on purpose to send a message of her dual personality: simultaneously sensual and innocent.

Other names: salmon, shell pink, watermelon.

Have you ever used coral? If so, which colors did you match it with?

 

https://bit.ly/2Qg5oxE https://bit.ly/2NKvvzQ https://bit.ly/2ImabL0 https://bit.ly/2OhTNRe https://bit.ly/2DEMZsO https://bit.ly/2Ois2YN

 

Mint

 

Mint is a color that resides on a playful border between blue and green. Mint recalls of life, nature, financial prosperity. It’s associated with growth, youth, innocence, and beginnings. It is a cool color that has to be carefully sent to print. A slightly bit more of yellow can turn it into a turquoise, and not enough yellow can turn it into light blue.

It’s often used for brands related to spiritual pursuits or holistic healing.

It has to be carefully combined with other colors in the palette in order to avoid it looking too cold.

Other names: pale green, aquamarine.

 

 

https://bit.ly/2IozHPW https://bit.ly/2R7pQSk https://bit.ly/2xIskPk https://bit.ly/2Ojc4xD https://bit.ly/2xZggbu https://bit.ly/2Inigzj

 

 

Scarlet

 

If red conveys a feeling of energy, scarlet conveys feelings of danger and passion. As a color, it's attention-grabber. It can be used more successfully than red alongside a color such as blue as it is less probable it will resonate and create a contrast that's unpleasant to look at.

It was used in times of Old Romans as a color that informed of one's prestige. Catholic cardinals often wore it.

Nowadays, as a color it often relates to education and knowledge, but also adultery.

 

Other names: Burgundy, brick.

 

scarlet color palette

 

https://bit.ly/2qWf0mw, https://bit.ly/2RZzYwj, https://bit.ly/2Kg5weA, https://bit.ly/2KhmrNU, https://bit.ly/2FvdH81, https://bit.ly/2zjQIaD

 

Peach

 

And last but not least - peach. Color peach reminds us of the fruit. It's regarded as  warm and soft. It has been associated with the goddess Venus.

When selecting our nuance of peach, we need to be careful not to add too much yellow because that might remind of jaundice.

It is used in branding of a couple of prestigious restaurants around Europe, one of them being Sant Ambroeus in Milan.

Other names: Apricot, melon, shell.

 

https://bit.ly/2N8XIeD https://bit.ly/2xItyd8 https://bit.ly/2xVm1qJ https://bit.ly/2DCy7uR https://bit.ly/2QdWEI8

 

New year, new colors. Even though we love colors, sometimes we catch ourselves repeatedly using all the same combinations for our designs, and for our crafts. This short guide can help you understand more color choices and how and when to use them. Stop making excuses.

What color will you choose to include in your designs?

 

About the author:

Ana Maksimovic is the community manager and editor at Colorlovers. She is a part-time traveler and part-time web and graphic designer working with sustainable brands. She is passionate about photography and nature -  a never-ending source of inspiration.

Read the full post

2019: New Year Resolutions for Designers


Ho ho ho... There goes yet another year of hanging out with us here at COLOURlovers.com! We do believe that this year will be even more awesome and full of breakthroughs in art and design. However, another year is an opportunity to work on ourselves and take the future into our own hands. Today, we are looking at the New Year resolutions a Colourlover would make.

 

This year I will...

 

  1. Learn something new out of my comfort zone

 

The world around us keeps on spinning and technology surprises us every day. Soon, robots and flying cars will be something we can all enjoy; but until then designers can take a great part in shaping this new world. Follow the trend of designing virtual reality, print your ideas in 3D, enjoy limitless opportunities to create and inspire millions of people worldwide.

 

  1. Balance work with my social life

 

We are quite busy little bees, aren't we? Freelancers are often known for taking on too many projects, getting overwhelmed and exhausted at times. As much as we love what we do, our creativity needs some time off, to bring even more enchanting ideas to the table. This, as well as the fact that humans are social beings, is why we need to spend more time relaxing, with friends, live. Our computers are becoming our best friends, and as much as the relationship with a machine seems easier, we all need human factor from time to time. So make that time.

 

 

A WOMAN WITH SHORT DARK HAIR READS A NEWSPAPER

 

  1. Stop procrastinating

 

Sure, procrastination is our ally when we are in the creative industry, but think about how less stressful it would be if we'd replace the time we spend doing nothing (nothing means Netflix, overeating or another season of "Friends", again), by doing something actually meaningful for ourselves. Maybe it is not just about not procrastinating, maybe it is about making that procrastination useful to our minds and our bodies.

 

  1. Only choose the work I really want

 

Sadly, humans often seem like money making machines, always wanting more and never catching a breath. Choosing to do the work you actually enjoy will help you increase the quality of your work, and make you better paid at what you do. You can replace quantity with quality, and make the same amount of money by doing less. Only thing you need to do is dare to do so.

 

  1. Organize myself better

 

Yes, I know, despite all the apps and calendars, we always seem to lack time. This is one of the burdens of living in a century with constant flow of content - too many events to attend, skills to learn, deadlines to meet. Maybe rather than trying to squeeze it all in into one perfect schedule, we should prioritize better, ask ourselves what matters to us and why. This will help clear out our to-do lists from everything we don't actually enjoy that much.

 

  1. Be optimistic even in a plane crash

 

You know the feeling very well - the whole world collapses around you, it seems like you can't get anything done in time, stress is turning you into a neurotic cookie monster who didn't sleep for days. It would be nice to take this chance and get a clean start by remembering how all those groundbreaking situations ended, and so will all the next ones.

 

  1. Play more, create more

 

Ever since we started seeing it as work, we experiment and play much less. It's good to remind ourselves that we are still artists, and we should goof around more, developing our craziest ideas, for ourselves and nobody else. Use this resolution to truly get out there, meet other artists, take a brush and a pen into your hands again, play like a child and let the creativity that changes the world come outside of your inner child.

 

  1. Travel for inspiration

 

Art residencies are perfect if you are looking to take time-off to discover something new. Get inspired by another culture, new food, different fabrics, colors and patterns; get inspired by new languages and art forms you've never seen before. Let yourself be amazed by a new continent, astonishing nature, exotic music and dance styles. Hitchhike, drive, fly. Fall in love. Create a network of people whose work you appreciate. Just take your time being a digital nomad for awhile.

 

 

2019 is the year in which we challenge ourselves in every aspect. This is the year to decide whether we will try to keep up with the rotation of the Earth, or join the movement and spin it with our astonishing creativity and humanity. This year is about being bold, breaking the borders we've created, and changing the history of mankind forever. Learn a new programming language, visit a new country, and try another art form.

Remember, you are the change you want to see in the world.

 

Happy New Year!

 

COLOURlovers team

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

 

Read the full post

Printing low resolution photos


Have you ever thought about bringing your favorite artwork out of its digital form, print it on a large canvas and frame it in your living room? Or maybe you are redecorating and you want to be a courageous designer and arrange the colors on your walls with style and good taste? Before you start choosing the perfect images to print, here is something you should bare in mind.

 

Most designers and photographers know how difficult it is to work with low resolution images. Sure, the resolution such as 72 pixels per inch is good enough for the screens of our devices, but when it comes to enlarging the image for printing, low quality can be quite an obstacle.

 

 

printing images

 

Most images we see on the web are 72 ppi, usually because they are "lighter", they don't take up much space, which is handy for fast loading. But, if we enter the world of canvas prints, stretching the image onto canvas is making every single pixel visible, which is why recommended size of the image for printing is 150 ppi or 300 ppi.

 

Even though printing your photos from Facebook in good quality might be difficult, it is not impossible. Designers use different tricks and effects in Adobe Photoshop and other designer programs, to offer solutions to this challenge. Sometimes, even the poorest quality image can look like a masterpiece in the hands of professionals.

 

printing low quality images

 

CanvasPop is dedicated to produce highest quality canvas prints. Their team of designers is passionate and talented to work with your custom resolutions and create the hottest canvas to frame on your wall. Even though printing low resolution images is possible, it is still recommended that you try to find this image in a larger resolution. Some websites have an option to view the image in its original size, so make sure to pick the right one for printing.

 

With Christmas behind us, the hype of celebrating the beginning of 2019 is growing, and maybe the perfect present for somebody you love is to give them what they love. Printed. On a large canvas.

 

Happy holidays!

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

Read the full post

5 Things You Need to Master for Stunning Designs


When it comes to getting started with creating stunning designs, two things are necessary: skills and resources. However, for starters, graphic design can all seem a little too overwhelming at first. From long hours of practice to an unending need for creativity; not to mention some graphic design resources cost a pretty penny, it can sometimes become an uphill task for novices. But that shouldn’t deter you from creating stunning designs. As a matter of fact, there are plenty of amazing freebies and affordable tools that can help you get the head start you need to become a veteran designer. Plus, with the right skills, you can be a master in the game without even trying.

In this blog post, we’ll highlight 5 things that you need to master in order to get an edge in creating stunning designs. Sound good? Let's dive right in.

UI Design

Here’s the blatant truth: No matter how amazing your designs are, it's pretty much pointless if they don't make a good first impression. That is to say, if people don’t like what they see at first glance, then you’re probably not going to wheel in as many people as you would want. So it makes perfect sense that we would mention the UI design here.

The truth is, UI design is pretty much a necessity when it comes to the graphic design front. So, it’s good you have all your bases covered in as far as skills go but every other graphic designer does too. So you need to ensure that you have an ace up your sleeve. If you make a good first impression, then whatever you call to action has a higher chance of being acted on.

Photoshop Overlays

Don’t take chances! You need to be able to create stunning designs every single time. But you and I both know that it’s much easier said than done. Not to mention your audience is a bit more particular and will often times shun blatant designs almost as soon as they see them. Therefore, you need to create compelling images. Images that will create a connection between you and your audience. Images that will ultimately convert your audience into customers. But how do you do that?

Fortunately, there’s no shortage of tools to help you create stunning designs. And one of the best in this front is Photoshop overlays. Photoshop overlays are one of the most versatile ways to transform the look and feel of your designs. With photoshop overlays, you can add texture and elements to an image and transform an otherwise uninspiring image to a stunning piece of art. So whether it's a stunning fog effect that you are looking for or a whimsical autumn, fairy garden or falling leaves effect, there are literally dozens of themes to help you create the perfect design. If you’re looking to create stunning designs, then you definitely need to master photoshop overlays.

Lightroom Presets

It goes without saying Lightroom presets are yet another resource you need to master in graphic design. From nitty-gritty aspects such as image exposure and white balance to more complex aspects such as curves, tones, and shadows. Along with ensuring that you create stunning designs from the onset, Lightroom presets have a lot to offer. Also comes in handy later on when you want to ensure that the final piece is nothing short of a stunning masterpiece. And the best thing about Lightroom presets is that they’re pretty easy to master.

Typography

Next up is typography. Typography is basically the art and technique of arranging the visual component of written words to make written language more legible. If you want to master typography, there are lots of typography tutorials to help. However, good typography often comes down to creative intuition. Once you grasp the basics, all you need to do is look for typography resources that will help you further sharpen your skills.

Here are some typographic considerations that you’ll need to take into account when mastering typography.

Size

Typefaces are not created equally. Some are wide some fat, some are narrow and yet others thin. So word sets in different typefaces take up a different amount of space depending on the size.

Tracking and Kerning

Tracking here relates to the spacing of characters applied evenly whereas kerning is basically adjusting spaces between characters to create a harmonious pairing.

Logo Designing

Here is another thing that you need to master to create stunning designs every time. In many forms and instances, the logo is what distinguishes a particular company from the other. Think about Guinness, Coca-Cola, McDonald's, and KFC. They are all visually represented by their logos. It doesn’t matter where they are in the world customers will still flock towards the direction that these logos are.

The truth is, the importance of a logo cannot be underestimated. They not only help identify a company but they are also a succinct and efficient way of communicating more about the company. Which means that the designs have to be both intuitive and stunning to wheel people in.  And since it’s something you’ll probably be doing a lot of, it's definitely one of the many things that you want to master to perfection.

Conclusion

Don’t let yourself be overwhelmed by the number of graphic design skills you need to master to create stunning designs. Sure there are plenty more things that need to be mastered but these five are the most important. The bottom line is to ensure that you have mastered every aspect of photoshop overlays, typography, Lightroom presets, logo designing and UI design to come up with stunning and striking designs every time.

Read the full post

Photographer's secret weapon: how to make your pics standout


When you see the work of great photographers, you possibly wonder how do they manage to do it. What magic is enabling them to create these masterpieces? You might think that success lies in having the right gear, professional models, enough money to travel around the world, and of course talent. But the truth is that behind every great photographer is a huge amount of passion, hundreds of hours of practice, and some simple secrets. So obviously, it's not about expensive gear (some photographers use an analog camera, proclaiming the independence from technology). It's not about traveling to exotic places and photographing famous people. It's about how much you love what you do and how you grow your creativity.

 

  • Grow Your Creativity

 

Creativity comes naturally to some people. But if it's not developed and maintained properly it may vanish during the struggle with procrastination. The good thing is that you can boost your creativity and find a source of inspiration for everyday practice.

 

 

  • Think Outside the Box

 

Great composition is essential in photography. What you put in the frame and how you put it, determines the success or the failure of your images. If all your pictures are in landscape format and taken at your eye level than it's time to make some changes. Challenge yourself to get outside your comfort zone, try to impose yourself temporary rules. For example, try not to use the landscape format for a couple of days. Another good practice is to make monochrome compositions. Black and white photography helps you better observe the shapes and the geometric elements. To add even more inspiration, try using some special effects, like Luminar's splash effect. It allows you to keep the color of a certain object, while everything else is in grayscale.

 

  • Treat Yourself with Artistic Experiences

 

Creativity needs inspiration. A visit to a botanical garden may give you some ideas. Take a long walk in the city. Even a local fair, a traditional market or a touristic landmark may be a good source of inspiration. Visit art museums, galleries, and photography exhibitions. Most people react to art, but it doesn't necessarily have to be paintings or photography. You may be inspired by classical music, jazz, theater or movies. It's important to expose yourself to art in any form.

 

  • Take a Course

 

Learning is always a good idea. Photography courses became fashionable lately. Among dozens of online classes for beginners, you can find some worthwhile courses and tutorials. Amazing photographers like Albert Watson and Annie Leibovitz teach technical classes, but also offer mentorship, portfolio reviews, and insights. From the master classes, you'll find out how to minimize the photo editing process. You'll find out that style and patience are the most important qualities of a photographer while technicalities are left to an image editor. For example, lightroom plugins can solve many of the basic adjustments, while you focus on finding your inner voice.

 

  • Do Snapshots

 

Scheduled photo sessions are good, but photographing unexpected events is even better. Take a camera with you or at least a smartphone with a decent camera. A photographer is an observer. Street photography and travel photography are based on snapshots. Be prepared and keep your eyes opened. Ingenuous female poses, candid children games, dramatic events, wildlife pictures, they all happen spontaneously. You have to be there and feel the moment. Some photographers choose a place and wait for something to happen. They believe in the magic of that place and can 'feel' a good shot. Doing snapshots is also a good practice. It helps you to get acquainted with your camera and change the settings fast.

 

  • Use Filters

 

To make your pictures standout, filters may be a great help. They aren't expensive or hard to use. Their functions are limited, but you can use up to two or three filters at the same time. The most common filters are the circular polarizing filter, the neutral density filter, and the color enhancing filter.

 

Photography is an art, even if today we all have a camera in our pocket. The biggest mistake you can make is to think that Camera will resolve everything. Sure, you have some amazing image editors, and cameras Henri Cartier Bresson wouldn't have dreamed about. But the secret weapons behind a great photographer are creativity, dedication, and motivation.

Read the full post

Best Christmas Card Designs 2018


If there ever was a perfect time in the year to show to your customers how much you care, we couldn't imagine a better holiday than Christmas. Aside from showing gratefulness, Christmas is the time of the year you should invest all you got into astonishing marketing, and spend the rest of the year watching how it paid off.

 

There are infinite creative possibilities to boost your market and reconnect to your old customers; one could really go wild with ideas. Although, whatever we come up with, nothing really shows care and dedication as sending Christmas cards. This is a very elegant, classy way to send best wishes to your mailing list, and you can rest assure that everybody will love it.

 

Following the cozy holiday spirit, Colourlovers are looking through the most personal, stylish designs for Christmas cards, which famous brands prepared for 2018.

 

1. Unique snowflake

cards

find project here

This year, Ideas Factory decided to send Christmas cards to its clients with a personal touch to each card. They developed an app which draws a special snowflake generated by the input which is mathematical value of the clients name.

 

2. Wrapped up present

christmas card

find project here

Alexander Boys from UK created something much more fun than the card - their card is a model for a 3D decorative box with a vintage bicycle design, and instructions for folding. This is a present for them, which can be used to wrap a present for you.

 

3. Handmade with love

christmas card

find project here

The designer Laura Louise drew her Christmas cards by hand, which is an intimate gesture, although not very practical if you are making an effort for a large number of people. If you are drawing digitally, you can also change special details for every client automatically.

 

4. Color yourself cards

christmas card

find project here

We Are Scout created the cards which are half way finished - and the final part is left to the recipient to play. By drawing the patterns, they involved the audience in the coloring process and left the choice of colors to them.

 

5. Wooden cards

Christmas cards

find project here

Collective 88 had their cards designed by Elly Ang, and printed on wood. This effort reached the heart of the clients and fitted into the warm Christmas atmosphere, while the palette of gray and brown perfectly matched the material they choose.

 

6. Paper and photo

find project here

New World School of the Arts had their Christmas card designed by a team of two - David Garcia and Camilo Rojas. They created the whole message from origami objects and letters in 3D, and then arranged them for a photo that is sent as a card. This interaction between 2D and 3D mediums speaks about experiment and dedication.

 

7. Christmas-up your brand

christmas cards

find project here

Here is an idea! Why wouldn't you use your own products and give them some Christmas magic? Nicko Dalton made an interesting choice of using Handy Haynes' builder's trowel and redesigns it to look like a Christmas tree with green paint over it. This was their choice for the Christmas cards, but also a great marketing campaign trick.

 

8. The card you keep

unique Christmas cards

find project here

Another interesting 3D card example is created by Hank And Maxwell. They used leather, shaped to be folded into a 3D reindeer. Their card is not just a card; it is a Christmas present you will be happy to keep.

 

9. Make the best of it

christmas cards

find project here

Miles Design had an impressive way to engage their recipients by turning them into something really useful. Their card can in fact be broken into a set of coasters, which the client will be more than happy to keep long after Christmas.

 

10. Oh, so white

christmas cards

find project here

A beautiful image of pure whiteness coming from Ink Designs is their choice to show sophistication of their brand. They imprinted their white logo on the white background to present an image of a reindeer with a cute blue nose for their special cards.

 

11. DIY collage

christmas card

find project here

One of our favorite ideas for this year's chic Christmas atmosphere in love-giving marketing is coming from Pop and Pac. Their Christmas card is actually a set of cards, presenting different patterns in different colors, and a card of a Christmas tree. Their idea is that everyone can decorate their tree as they like, and change the design when they feel like it.

 

12. Digital, yet real

christmas cards

find project here

Last, but not least, the card that was popular five years ago made its comeback for millions of Christmas-lovers, available for purchasing on Etsy. The card is written in CSS code, while on the other side we can see the outcome of the code - the font, the size of the letters and the color. This might be a geeky choice, but it is still pretty creative and fancy.

 

What did your Christmas card look like? Tell us in the comment section bellow.

 

The COLOURlovers team is wishing you a merry Christmas!

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

Read the full post

Printing Neon Colors in CMYK: Is It Possible?


If you want to know if it is possible to print neon colors in CMYK, read on throughout this article and find out the answer to this query. New Street Real Estate

Experimenting with color printing might be an exciting thing to consider especially if you are into designing something. However, there might come the point in time wherein things become confusing, and you actually don’t know what to do. Have you also asked yourself if it is possible to print neon colors in CMYK? Or do you think you can convert neon RGB colors to CMYK for printing? Well, these things seem to be a challenge to the majority, so let’s discuss it below.

What is CMYK?

It is best first to be equipped with what CMYK is. Well, simply saying, CMYK refers to CYAN, MAGENTA, YELLOW, and BLACK. CMYK color is created with the use of a subtractive process, and this means that every additional color means more light is being removed to form it. If you combined C, M, and Y, you would not have pure black, instead, a dark brown color.

K or BLACK is used completely in order to remove the light from the printed picture in which the eye sees as black.

How about CMYK Printing?

On the other hand, you should also know what CMYK printing is. It is the standard option in the printing industry. CMY would cover most light color ranges, and the K gives it the ability to create darker deep colors.

The CMYK color offers a wider range of colors, but limited than the RGB color profile. This RGB color is being used through electronic devices that are emitting red, green and blue light as for creating other colors. And unfortunately, CMYK color and the RGB color don’t translate well.

Is it possible to print neon colors in CMYK?

There might be an instance wherein you created a design, like for a logo, that is made with RGB colors. Could you print your design in CMYK?

Generally speaking, you cannot print neon colors in CMYK, and that is because of certain factors. On the other hand, take note again that RGB is known to be additive so the more color you add, the closer that you will get to white.

Nevertheless, CMYK is subtractive wherein the more color you add, like using neon colors, the closer you get to black or even muddy brown. CMYK offers a smaller range of colors than the RGB color.

Then, what to do now?

If you certainly need that particular neon color to be printed, there is a need for you to find a spot neon color and stipulate that in the printer you are using. And this would mean that the ink would be pre-mixed to create the neon color and would be laid on a plate, rather than mixing the CMYK inks to achieve your desired result. This also means that it will serve as the fifth color and could also lead to the extra cost.

Besides, neon colors aren’t like ordinary pigments or inks. Instead, they essentially reflect more visible light that falls on them. This neon is a fluorescent dye which absorbs an incoming ultra-violet light and turns such energy into a visible color like green, magenta or yellow which it then emits. And that is why they have to glow. So, your printer will not take inks with fluorescent dyes.

So, how to print neon colors?

Compared to standard printing jobs, printing neon colors is referred to be a custom job, and it could also be a more expensive way of printing as it requires special handling. With that, there is a need for you to consult with your local printer for advice before making a final decision.

You should also choose the right paper for this printing job and select the number of neon colors to be used. And bear in mind that neon inks are best used on a highly absorbent uncoated paper. Take note as well that neon colors would fade within a few weeks once placed in direct sunlight.

There you have it! This information presented above could definitely help you when it comes to dealing with printing neon colors or other things associated with CMYK printing.

Hit like, share and comment now!

Read the full post

Sexy Trends in Design


Contemporary design is responding to the habits and lives of contemporary people. In the web full of content, yours has to stand out, attract and take someone’s breath away. To create visuals that respond to the modern online eye, you need to get even further more outside of that box, think bold and exotic, passion-driven and consumer oriented.

 

Individualization

 

Over the past few decades, mankind got used to fitting boxes all the time - by gender, age, interest, hair color. Nowadays, the society is getting tired of being a part of a generalized audience, individualism is getting far in appreciations - everybody needs attention and unique approach. Therefore, the time of generalizing your User Persona is officially on it's way to retiring. It is time to put an individual in the focus of things, make everybody feel special, avatar by avatar.

 

retro is what makes contemporary design pop

 

Teasing foreplay

 

A contemporary scroll-er scrolls down through million of posts and adds every day, from the moment we wake up and grab our phones, to the moment we drop them next to our bed in the evening. To really get someone’s attention has never been this difficult. In the ocean of colors and codes, your idea needs to stand out and reach the thumb of your customer. It is no longer about pretty, elegant and sophisticated design, the next focus that will reach the market popularity is the shocking, provocative, teasing. The factor of unexpected is what gets people to stop scrolling and take a look at your visuals - this is the magic window for your success in design.

 

Go retro

 

Social disconnection is bringing the world to a state of nostalgia and melancholy, seeking for different party types, looking for alternative ways to connect. This is exactly why the era of our parents is so vital for this new emerging culture. The new, millennial, IT literate generation longs for a time of innocence and dancing, when the world just started opening up, but you could still have quality social time. This need to relax and enjoy life inserts a new type of groove and retro suddenly became cool. Your audience is buying the vintage dreams wrapped up with a bow, and this trend in design has been here for over a few years now, but it is only growing and expanding.

 

As we are approaching the end of the decade, black is the new black, and emotional strength and vulnerability is the focus of individual interests and passion. New trend, new consumer, dictates to be treated like a living, emotional being, and no longer as a data on a chart.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

 

Read the full post

How to Simplify Your Business Graphics using Bannersnack


Bannersnack is intuitive and easy to use online tool for streamlining your visual and rich media advertising and marketing.

Gone are the days when you could get away with using stock images and unbranded visual media. In order to elbow out the competition, your business must be producing their own rich, unique media and high-quality content.

This not only includes the branding of social media, website and third-party platforms but also media buys, advertising and banners.

Why Use Bannersnack

Bannersnack is a rich image creation and management tool that enables you to produce high-quality and branded content for your website. It can create and manage your ad campaigns, social media platforms and rich media marketing online and across platforms.

Bannersnack enables you to keep all of your visual marketing for your media advertising campaigns in one place. You can create professionally animated or static advertising banners and then export them in multiple formats.

You can also embed the banners and rich media you create directly into your website or compatible third-party websites.

Being an online tool, Bannersnack can be accessed by individuals and teams in any location. It enables collaboration and multi-user functionality.

All designs and development can be organised and catalogued across departments, industries, niches and work teams.

Bannersnack Integrations

Bannersnack works with all major advertising networks including Google, Doubleclick, Facebook and more. It provides multiple formats for exporting your rich media, banners and animated artwork.

Social Media Marketing

Status network Smith Facebook, Twitter, Instagram and more.

The measurements for cover, post images, headers and banners for these social media platforms is pre-configured.

Simply drag and drop the text and features you want to incorporate into your media.

Google Advertising

Bannersnack is fully compatible with Google's advertising network and platform.  The tools within Bannersnack are compatible with HTML5 creation and include all the size variations you need for any Google advertising campaign.

You can create beautiful looking ads with just a few clicks and then either upload your banners to the Google adword manager or use the embed codes.

You can also add clickTag in order to track clicks in your Google advertising campaigns.

CMS Integration

Bannersnack works seamlessly with WordPress and all major cms platforms.

The interface includes full drag and drop functionality and allows you to create stunning and comprehensive visual media and images.

These are the kind of high converting images and banners that will enrich user experience, deliver pop-ups or exit intent marketing to your website.

AMP Compliance

Bannersnack will also create AMP HTML compliant banners and advertising material to use in the amp library.

This is a brand new feature of Bannersnack and has been built using the latest mobile-friendly technology in order to deliver the highest quality ads and banners for mobile users.

The Accelerated Mobile Page Project is a major advance in mobile technology and the delivery of high-quality media to Smartphones.

If you're wanting to ensure that your ads and which media get delivered and are seeing favourably by Google then Bannersnack is your best choice for rich media and visual creation.

Create Individual Items or Complete Sets

One of the things I really like about Bannersnack is that you can flick between a single item and the creation of complete rich media sets or responsive and animated images for your ad campaigns.

This saves a large deal of time and will enable marketers to get their campaign up and running quickly.

Basic standardized advertising images which are static to animated GIFs and fully mobile responsive HTML5, Bannersnack provides a huge number of templates and formats for you to work with.

It's not an overstatement to say that you can begin creating advertising campaigns or basic visual media for third-party sites in a matter of minutes.

Bannersnack can also be used to streamline and ensure consistency when it comes to content design across your website and business channels.

Bannersnack is helping more and more business to accomplish the development and creation of their visual marketing strategy in less time.

With Bannersnack you can give new life and vibrancy to your ad campaigns with little or no technical or coding knowledge.

The tools that enable collaboration are a big plus with Bannersnack. You don't need to work in isolation.

You can collaborate with other key players in order to track, catalogue and produce quality and consistently branded content.

Price-wise, Bannersnack is reasonable for a business of any size. Rather than paying for multiple tools or engaging designers for ad hoc and one of the pieces, your own in-house teams can take control of the quality and consistency of your branding and marketing campaigns.

Read the full post

Creative Commons Copyright


By the definition, commons is a kind of resource that belongs to the whole community - it is used and improved by all. Cultural commons stand for physical or virtual cultural property which is shared within community. It can also represent an intellectual property (such as library) available to community on a certain physical or cyber space.

 

Creative Commons is nowadays a well known US based community platform, that is structurally a non-profit organization, devoted to make artwork available for sharing and define legal boundaries of creative products which are used for commercial purposes. Their licenses are enabling users to download and use their content free of charge. However, there is a set of rules and variety of Creative Commons licenses you should know about.

 

video production CC license

 

CCO license

 

CCO is the type of license that gives you all the freedom with the content. This means that the work is open for public, the author does not require any credit and you are not restricted to the personal use of the content only. This is the most carefree type of license you should look for, if you want your experience to go smooth and never thing about plagiarism set of laws.

 

CC BY 4.0 license

 

CC BY 4.0 is also known as an attribution license. Within this type of license, you are obliged to give credit to the content author, specify if you made any changes to the content and also insert a link to the license itself. For better knowing how to give credit, you can find the information you need on the wiki website of Creative Commons. Although, this license requires more work from you and it's not particularly handy if you are using it for commerce or your own marketing campaign.

 

CC BY-SA 4.0 license

 

This license has the same rules and restrictions as the CC BY 4.0 attribution license, although on top of it, if you make any changes to the work, you are required to distribute your own work with the same license as the original. This license reminds you that in a community, except from taking resources for free, it is expected from you to give something back in return. SA in the title stands for "share-alike".

 

CC BY-NC 4.0 license

 

Following the restrictions of the attribution license, you may download and use the content for free, although this particular license doesn't allow you to use the credited content in a commercial purpose. These images and videos aren't your choice for a marketing video or poster. NC clearly stands for "non-commercial".

 

CC BY-ND 4.0 license

 

ND in this license title stands for "no-derivatives", meaning that the original content is free of charge to use however you choose, even commercially, under the restrictions of the attribution license (credit, link), but only under the condition that you do not make any changes to the original work. If you do change the content, you are not allowed to publicly expose and distribute it. This is a tricky license and also very demanding and complicated if you are looking for stock photos/videos for your own project.

 

photography CC license

 

In our previous articles, we have listed several websites where you can find free stock videos, as well as photography. Most of the titles from our list use their own policy regarding giving credits and hyper linking the shared content, while several use the set of rules by Creative Commons for their distributions.

 

If you have any doubts about your freedom of use of certain content, you can either contact the website owner or the content creator, or simply move on to the content with clear licensing. Before moving on to downloading the images from stock websites, it is recommended that you read the guidelines on the Creative Commons website, as well as to consider what is that you can do to give back to the community.

 

The world of free stock footage wouldn't exist if there weren't for selfless creators willing to share and contribute to the creative worldwide community. Think about your role in this global commune and find a way to improve and enrich this cyber space with your participation and contribution.

 

Even if the license does not require giving credit to the author, it would be a matter of respect to show in any way that we appreciate the work of our colleagues and how much their sharing helped us with our projects.

 

Another important notice on the topic of stock footage is that most of the websites have a disclaimer that the content must not be used in the process of creating a work that promotes violence, discrimination or any other offensive marketing campaign. We would like to remind you that the creative industry is not here to be led by these types of values and we strongly support the disclaimers of these websites.

 

Good luck with creating your next project and pay attention to the copyright of the stock content you use!

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

Read the full post

Search The Blog

Subscribe & Share

Our Latest Tweets

Attention #colourlovers: Have you created something with @pantone color of the year yet? Let's see it! https://t.co/Dk7Jb4O4m7
about 1 day ago
Tweet this ArticleFollow @COLOURlovers

Latest Articles

//View More ›

Latest Print Colors

//View More ›

Latest Print Palettes

//View More ›

Latest Print Patterns

//View More ›