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Creative email marketing


If you are running a design company, or you are a freelancer company yourself, you surely have realized that you spend so much time on your email every day. Email communication is a very important part of professional life; it helps build a relationship with a client and maintaining that relationship.

 

 

Social media is knowledgeably important for your marketing strategy, it reaches your audience and enables a personal contact with your target group. Although, researches have shown that marketing via email has been much more effective in design, as email helps you build trust from the very beginning of your communication with the client.

Aside from being the most effective, it is also not taking almost any of your resources. You don't need much money for this kind of marketing! And the greatest benefit, for sure, is the opportunity to personalize your messages and really connect with the potential customers.

To make your email marketing strategy effective, your emails should have a call to action - invite people to open your website, purchase a service, place an order. Most useful ways to reach your audience via email and get an interaction with them is via newsletter and email surveys.

There are various online tools which help us bring our email strategy to life, such as Mail Chimp for example. Aside from making the creation of newsletters super easy, Mail Chimp also offers strong support for keeping track of the results of your marketing. Another familiar tool on the market is for sure Survey Monkey, easy and free software which helps you send out your surveys for your market research.

 

 

A new fish in the sea of email marketing, which we would love to share with you, is Survey Anyplace. Survey Anyplace is not just another survey creator. Survey Anyplace is for those who want to try something different, exciting and creative.

Surveys are important for your business to get a feedback and analyze your market - know how to improve your job. Surveys are necessary for you, but can also be a little too much for your audience and tiring at times. The Survey Anyplace knows this, which is why they are offering a much more interesting and fun way to communicate. What COLOURlovers would be happy to hear is that this app has some freaking cool design features; you can completely customize everything and fit it to your brand.

Their other features, such as new quality questions, incentive widgets, opportunities to create a quiz, possibility to integrate your social networks and share the management between your team, are some of the reasons why this new app got real popular real quick. We recommend you to check it out and give email marketing another chance to be a fun and playful way to keep your customers happy and coming back!

 

About the author

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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The Ws And Hs Of Color In Logo Design


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The Ws And Hs Of Color In Logo Design

 

We can’t help but admire the beauty and excellence of a well-designed logo. It’s true. Step out into the market and search for a product. You’re probably going to end up choosing the one that has a nice logo, the one that describes what you feel, and understands what you want.

A logo design is a part of the brand building process, which either adds to the business success or downgrades it. It comprises several components, each of which highlight the prospects the business is able to reach via an identity. Though each logo design element may reserve its importance, what the color does for the logo design is what the logo design does for the business.

We humans are visual beings and depend on colors to guide the course of our life. When it comes to brands and businesses, colors impart a distinct visual identity to them, without losing their respective aura.

Want to learn why and how the colors work their way through a logo design? Consider this article your North Star because it’s going to elaborate on every questionable W and H regarding colors in logo design and shed light on the deep details that are easily missed out.

The article will first walk you through the whys and whats, after which we’ll be dealing with the hows of the logo design color scenario.

So, let’s begin.

The Ws

 

W # 1: What Does The Color Psychology Say About Colors In Logos?

 

Almost everyone knows that there is some psychology behind colors but not everyone knows that there is a latticework of numerous emotions and behaviors guided by the colors alone. Each color is limitless in its expression and can elicit responses varying from person to person. For instance, red is known for its passionate qualities, but the same red (when representing blood) can nauseate many.

Moreover, picking colors for your business’s logo isn’t as easy as a nursery rhyme. Our mind is a highly specialized machine that makes intricate color combinations with various factors, such as culture, context, and various instructions and shapes our perception with respect to our surroundings. Moreover, we tend to associate different feelings and emotions with colors over time.

Anyhow, color psychology today is neglected to a greater extent and is generalized to simplistic concepts. For instance, red is passionate, green is soothing, and blue is calming etc.

When we use colors in a logo, we need to be aware of how the human mind works with colors and the respective context. We must bear in mind what makes a logo a good logo and how color psychology comes into play when cementing a solid foundation for your business’s logo design. Let’s take a brief look at what messages color convey with their meanings.

 

  • Red: Ever wonder why the ‘DO NOT TOUCH’ button is always red? Because it triggers abrupt responses as well as feelings of excitement, passion, hunger, loudness, and anger. It also represents youth, modernity, and playfulness.
  • Orange: Like the fruit itself, it is an energetic color and gives off a springy vibe. It is also known as the color for invigoration and sets one apart from the crowd. The reason for its energy is the powerful blend of red and yellow – both the primary colors.
  • Yellow: Think sun, think yellow. It contains all the optimism, positivity, and the warmth that invites creative and imaginative thinking. It also is used as an indicator of prompt action without any edgy or aggressive intension.
  • Green: What do a farmer and a marketer have in common? They both think green. Green is a versatile color option that packs a fresh, nature punch. Though being a secondary color, it combines the soothing and positive properties of the parent colors.
  • Blue: Blue belongs to the cold color category for a reason. The water, the clear skies, and the glaciers – they all resonate that soothing, calming, and composing feeling. Brands use blue to assure trust and liability along with spirituality and divinity.
  • Purple: Purple was used primarily to symbolize royalty, power, mysticism, and magic. In today’s era, it is used to convey wisdom, courage, confidence, and creativity.
  • Pink: From the beginning of the modern world, pink has remained its distinct gender-based identity, but the shades and tints say a lot more than that. From rusty shades to youthful rose gold tints, it’s got it all.
  • Brown: A serious earthy tone that defines masculinity and rigidity. It isn’t considered much as a part of the modern color culture, but using it the right way can make you stand apart from the crowd.
  • Black: The slick, the modern, the forever young – black never leaves the limelight. It also exhibits modernity and luxuriousness.
  • White: The extreme opposite of black and quite economical, the absence of color makes you look more neutral and can work for anything.
  • Gray: It’s the middle road between black and white and combines the properties of both to indicate a mature, classy, and serious tone.

W # 2: What Impact Do The Colors Have With Their Meanings?

 

As we discussed earlier, colors can deviate from the semantics they’re known for. Why do we associate an attribute or emotion with one color? Do colors mean what they mean or do we give them our own meanings?

Since the brain is a 24/7 running machine, it contains several nodes dedicated to each color. Yes. Every. Single. Color. No matter how many colors you’re exposed to, your brain has the ability to modify those nodes. It’s Iike a color sequence where you keep adding attributes to each color based on your growing exposure and experience with that color.

For instance, a red car on the road may remind you of the pain you experienced when you were hit by a red car in your childhood. It probably isn’t the same car, but the stimulus is the color red that triggers the memory of pain you once associated with it.

You could see it from a different perspective as well. When you’d see red around food, you’d probably remember your favorite fast food brand. Seeing a red logo triggers hunger, so there’s another experience.

W # 3: What Differentiates The Colors From One Another?

 

Color psychology revolves around everything related to color. It isn’t just a ‘blue is calm, yellow is happy, and red is passion’ thing; it’s much more than that. Apart from the main themes, the colors are associated with, the experience, culture, context, and background play a crucial role in setting the overall tone for the color perception.

Your past experience complied with the cultural usage of color and the context determine the overall meaning of a color. Despite those facts, many brands might exceed beyond the generally accepted notion of color perception and set a different color standard suited to the business values and objectives.

W # 4: Why Are We Affected By Colors?

 

You must’ve learned by now that the color perception keeps getting regulated time by time. So, why does that color perception affect us? How do the colors get ingrained into our minds and what impact do they have on our actions?

The color control runs in the subconscious of your mind, like a background app in your smartphone. When you come across a color, your mind produces two kinds of reactions: Arousal and evaluation.

The best case of arousal reaction can be explained easily with red when linked to romantic interests. A cascade of biological reactions inside the body takes place and as a consequence, we experience an adrenalin rush and an increased heart rate. The higher the arousal, the higher are the chances of getting hurt.

However, the other reaction is linked to the evaluation or likeness pattern of color choice. People are attracted to colors that are bright and warm in nature. For instance, if you’re hungry and are going to choose between two food brands – one using red and the other using multiple colors – your color node associated with hunger becomes activated and overrides your senses and lets you choose the one that has a stronger connection and perspective integrated within the internode connection in your brain.

Both these activation processes are at work in the subconscious of every individual exposed to colors. This part of psychology works well when brands are deciding colors of their logos.

W # 5: Why Do Color Combinations Matter For A Logo?

 

They say that a color can stir some emotions in your memory. But there’s another thing to it. Colors are more than what they seem and in the case of brands, a specific goal can be achieved using appropriate colors. As we’ve mentioned before, your subconscious is in a constant process of running the color code and acting as an action incentive section; the colors in logos work in the same manner.

But it is important to render the key traits of your business as well as the perception of your customers. Colors, with all their relevance, are used to define your brand personality. However, they should address your brand characteristics. Before you jump at the color scheme, ask yourself these questions:

  • What are the key traits of my brand?
  • Which colors best represent those traits?
  • Which actions can those traits and colors provoke in the customers’ minds?
  • Are the brand characteristics appropriate to my audience?
  • Are my traits and color palette aligned with my target audience’s perceptions?

Once you’ve figured out how’s everything keeps getting linked, you will likely pinpoint the right color scheme for your logo design.

The Hs

We’ve got past the color psychology and how the whole color psychology works. Now, let’s narrow our path to discovering how colors contribute in defining a logo and how your brand value gets a distinguished presence – just by color alone.

H # 1: How To Choose The Perfect Color Scheme For Your Logo?

 

Depending on the type of your business, there are several ways via which you can choose the color scheme. Just know that it is not a random color choice, but a deeply ingrained one. Each color has its own hue, value, and saturation. You must see past the visual representation and think about the how your color scheme is going to connect your customers with your product.

The process starts by going through the color wheel which has variations of primary and secondary colors. For your convenience, divide the color wheel into two halves. One half contains warm colors, while the other contains cool colors. The arrangement of colors in the color wheel gives you the idea of appropriateness and a balanced color scheme.

Based on your business’s objective, you can make the following combinations.

  • Monochromatic: As the term indicates, different values of the same hues are combined to give a more balanced feel. They have the same temperature and are able to grab the attention in a smooth way.

 

  • Analogous: Analogous color schemes are made using adjacent colors, such as red and orange and blue and green. To make one of the hues pop out, you can adjust the values of these colors.

 

  • Triadic: Tri means three and this type of color scheme uses three colors placed at equal intervals from each other. For instance, you can use red, yellow, and blue or green, orange, and purple. This type of combination has high saturation and intensity since they balance the temperature as well as the contrast.

 

  • Complementary: The colors in this scheme type are located opposite each other, such as blue and orange, red and green, and yellow and purple. These have high intensity and a high visual effect. What makes this combination the most used is the versatility that it adds to your logo design and works well with dominant colors and the evenly distributed ones.

 

  • Split Complementary: This combination contains three colors: a complementary combination with an adjacent color on either side. For instance, if you’re pairing green with red, you’ll be using green with red and red-orange.

As fun as it sounds, creating a color scheme for yoeur logo requires skills, knowledge, and time. A good color scheme controls the saturation and contrast in your logo design. You can create unique combinations by using neutrals and the classic B&W.

When deciding between colors, make sure you’re choosing the not-too-vibrant or not-too-subtle combination. When in doubt, check out what color schemes your successful competitors are using. Combine some inspiration, knowledge, and your imagination to devise the perfect scheme.

 

H # 2: How Many Colors Can You Choose?

 

Now that you’ve learned what each color means and the ways of combining them, how can you determine the number of colors you can choose for your logo design? Of course, the choices are unlimited, but since there is a semantic meaning behind each color, the number of colors have a meaning to them too.

The number of colors depends on your product. Is it something with a utility purpose or does it correspond to luxury? If it’s a causal product that displays lightheartedness and playfulness, you can choose more colors. On the other hand, if your product has a serious nature and is targeted at a particular audience, then the fewer colors, the better it is.

Another thing that determines the number of colors is the amount of content you use in your logo. If your logo is laden with several design elements and redundant text, the colors will lose their power. But if there is too little content and too much color, it’s still going to pose a problem for you. Your design will also become overwhelming if you’re putting in too much content as well as colors in your logo.

However, the key here is to choose the colors that represent the major attributes of your business and set its tone.

 

H # 3: How To Associate Your Brand Value With Your Logo Color?

 

As discussed above, the colors must align with your business objectives. They should bring out those elements and maintain a sense of congruency with the product. For instance, choosing deeper hues of black and purple when used in logos of a luxury brand will improve brand association with its products and motives.

In addition, marketers experiment with different approaches as to how colors can communicate several messages by activating the color nodes. They bring psychology to play with multiple factors, such as evolution, environment, gender, and social norms etc.

Pay attention to what your audience thinks about the colors in your logo and what evokes them to take the action. Noting the minute but deep details can help you associate your brand values with the colors in your logo.

 

H # 3: How Can You Get A Professional Logo?

 

If you’re a designer, then the above concepts might come easily to you. As for the brands in other domains, they either try their luck or hire experts to deliver a fully-furnished logo for their business. However, for brands that cannot afford expensive logo design, DesignMantic offers the ultimate solution; it offers a complete range of logo designs that help you pinpoint your brand’s goals.

Designing with DesignMantic doesn’t require you to acquire prior experience or knowledge of logo design as it allows you to choose your desired logo design from a plethora of options and have it customized. What’s more, you can even create your own logo using DesignMantic’s AI-driven logo maker tool.

With an advanced tool like that, you can achieve a hassle-free professional logo design in no time.

Bottom Line

 

Now that everything’s said and done, the colors will never cease to rein our world. With all that you’ve learned about how the color system hardwired into our minds, the color psychology is best at play when exhibiting the brand messages.

Colors are one of the main communication sources that drive our senses. They make us feel whatever we’re oriented towards, which makes the underlying psychology a form of an interesting art. We learn to deliver messages without using verbal cues and that is also how the successful brands employ special color codes to drive their audience. At the end, it is hoped that this article has covered most of the Ws and Hs of the color in logo design and has contributed to your knowledge.

Author Bio:

 

Meet Evan! He’s a Digital Marketing pro who’s been proactively engaged with the cyberspace since 2008, focusing on design services, user interface planning, and branding with a never-ending list. He now leads content marketing efforts at DesignMantic. Plus, Evan’s also a design aficionado since he loves DIY design projects.

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Scrabble your brand


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Verbal vocabulary, just as much as visual, is a key to storytelling. Whether you are an artist, designer or in the marketing field, expanding your vocabulary gives a special spice to your narrative, but also develops an intellectual and sophisticated language for professional communication.

English is a world spoken language, and the new era of technology is reshaping the language structure every day. E-content replacing books; blogs and vlogs trending in the virtual world, using the slang of the language and draining the word bank syllable by syllable - creates an alert for seeking new inspiration in the beautiful and rich English language.

A solution for introducing the variety of English language back to our lives could be a modern adaption of an old fun for the whole family game. Remember the Scrabble? It is a game where two players expand their creativity and vocabulary. Simply mind challenging and competitive game you can play all day long.

Yes, Scrabble is back in the game!

Curious about this adaptation? We can tell you more! Scrabble World Finder Guide is a new platform with an extraordinary dictionary of English words. With it's elegant and simple design, it is also an example of a stylish website in 2018. What this website offers is an ability to quickly find the word you were looking for by simply writing all the right letters in the search box. And just like in the Scrabble game, it generates the maximal length of the word you could result with the letter input, as well as all the words created by the combination of those letters.

For example, for your input "SILEBL" it generates 40 words for you, such as "LIBELS", "BELLS", "ISLE", "BIS" etc. This feature is creatively called Scrabble Cheat on the website.

Among other features, you can search all the words that start with a letter of your choice and choose the length of the word (Words With Friends). You can also be specific whether you are playing Scribble for the US, UK, or if it is game with worldwide rules.

What is particularly interesting about this platform is, as we mentioned, that is it a practical dictionary. In fact, for every word you discover on Scrabble World Finder Guide, there are one or few explanations to the both - word meaning and its practical use.

There are many benefits into playing the Scrabble game. It improves your spelling, expands your vocabulary, develops your analytic and mathematical skill, and it never gets boring, especially if you're playing it with friends.

Readers of COLOURlovers and professionals in your industries, it's time to step up your game, engage your both hemispheres into this creative research, and have absolute fun while playing and exploring!

Check it out by following this link ---> scrabblewordfinderguide.com

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Your interior color for the autumn


You are looking for new inspiration to change your interior this September, you want to freshen up your bedroom and living room, break the patterns of how you redecorate and try something bold? Then Black Flame or Black Indigo is just the right choice for you this season!

 

This color is particularly popular this year, although it takes a little courage and a stylish eye to adapt it to your living space. Black Flame is bringing a new atmosphere with it, a new sense of elegance and it is perfect for minimalist and modern lifestyle.

Darker shades are always interesting to play with when decorating your home. Black Flame could be the color for one wall in your room, or maybe only a pillar. It is especially elegant for your bathrooms, you can try it out on your tiles or even create a mosaic and break the monotony of the white surfaces.

 

 

Black Indigo is a color similar to dark blue and purple, but the shade is very dark and close to black. Kitchens are also looking very glamorous with this color, especially smooth glowing surfaces. Although, if you're not sure whether this is the color for you, you can always try it in few details, such as cushions or decorations on your table.

Black Flame is popular to combine with less saturated, neutral version of black - Black Magic, which was announced as PPG's Olympic color of the year 2018. These two, in contrast with white, cream and beige sofas or bed sheets, are a breathtaking combo for decisive and brave decor.

 

 

Various colors coming from interior spectrum of black are often coming across as cold or neutral, but what makes Black Flame stand out is the input of violet, which makes a statement for you, saying you are young, adventurist and that you care about every segment of your life as much as you care about your living space.

Purple, violet, blue and black are all very easy to combine with bright and warm colors of your apartment, which is what makes this particular shade perfect for this season. It is simple, perfect for wide surfaces as it does not drive the attention, and it gives you a big playground for the diversity of decorative details in every room of your home.

What is your color palette for this season's home revolution?
Post your fresh ideas in the comment section below.

 

About the author

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Transcending colors through cultures


Joshua Strydom is a Zimbabwean artist, photographer and print maker, whose work is engaging differences between cultures through visual vocabulary. While traveling, he is exploring cultures, variety of folklore and traditions, and trying to connect the opposites by mediating through art.

 

His work is strongly inspired by African cultures, while there is a narrative in his art pieces which speaks about history, mythology and cultural values. Patterns and colors in his prints are often dedicated to the geographic specifics of the culture he is inspired by.

 

His series of prints, "Dzizi", "Nzou", and "Duiker", is inspired by old Zimbabwean sayings, traditional words of wisdom passed on from generation to generation. The original idea for these prints was to use black, as he wanted to give power to these statements he was presenting, but because he did not want black to be connected to Africa as "the black continent", black was excluded from the color choice. The final choice of color ended up being a mix of purple, red and a little bit of black, which is a color associated with the color of the African soil.

 

 

"Dzizi" is telling us behind the scenes story about rebellion and speaking for oneself, while it also explains how it was once thought that owls have horns and they were traditionally considered to bring death. On the top of the picture there is a tree and a climber - this rapresentation is coming from a saying that the fruit on the ground belongs to everyone, but the fruit on the tree is for the one who can climb.

 

 

"Nzou" is showing as an image of an elephant. Elephant is a totem animal for some members of the tribe, which means that their ancestor's souls are in elephants, and so these members of the tribe are not allowed to eat elephants. Although the head of the tribe is allowed to enjoy the meat of the elephant, everyone else is not. In the second plan you can see the image of a leopard, illustrating what we can learn from nature in differences between hyenas and leopards - that the numbers can overpower the strength.

 

 

"Duiker" is the third print in this collection, also based on old African sayings, all inspired by nature and natural circumstances, especially animal life. Even though the chosen color truly agrees with the stories and meanings behind these art peaces, it is interesting how in reaching this shade, the primary choice had to be excluded from the options, to give space for creativity to bring the adequate solution.

 

Following series of art pieces is "Anansi ne rwaivhi", which is a story folded in a specific way, inspired by the chameleon and the sayings about the chameleon in Africa. Artist's vision for this piece was to not make it monochromatic, but to show the main characteristic of a chameleon, which is the ability to change colors.

 

The colors are changing and melting into one another, and variety of saturation and vibration of different colors is present. The images used for this print are images of nature, inspired by the grass, the soil, the chameleons transformations. There is a progression from the last page of the book to the beginning, where while colors interflow throughout the pages, the very first page of the book is merging all the colors and shades at once, presenting this astonishing ability of chameleons.

 

Joshua is a paper maker and a print maker, he makes paper out of elephant's feces and all of his work requires a lot of time and dedication. His work is mostly inspired by nature and cultures he crosses paths with. The process of eco printing for him starts by taking pictures of interesting occurrences in nature, and then keeping the original shapes from the picture, transferring these impressions and experience to the paper.

 

Other techniques he is working with are using etching press, silk printing, screen printing, lithography, and others. His recent work is a screen print inspired by a poem about personality of the wind. It is a collaboration with Milena Brkić, during an art residency in Serbia, organized by inspiring change.

 

From an interesting conversation with Joshua, we discovered how, in art world, some colors are present because some had to be excluded from the palette, while sometimes it is a case of having to include specific colors and trying to find a way for all of them to co-exist in an art piece, like in the "Anansi ne rwaivhi" book.

 

 

You can find more about Joshua's work on his webpage http://joshuastrydom.com and Instagram profile  @strydzo_dzos

All the photos are taken from Joshua's site.

 

About the author

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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The colorful chaos


the colorful chaos

He is now known as one of the greatest artists of the 21st century. He has implemented a technique which was not established beforehand. He has explained that art is meant for all, and that expression of an art form comes from the person within, and not the academy or expensive paint.

His name is Pollock, Jackson Pollock. Years of research gave us a perspective on his work and the structure he used in painting. He has been promoting that art is for everyone, and one does not require a special equipment or paint to deliver a piece of art.

 

[caption id="attachment_52493" align="alignnone" width="400"] Photo from https://www.jackson-pollock.org[/caption]

 

 

His technique, the Pollock technique, is nowadays taught in the art academies, as he created the most famous paintings of the 20th century. Where can we find structure within this technique?

First of all, for the purpose of drip painting, he was using synthetic, industrial paint typically made for car sprays or interior design purposes. This type of paint was easier to drip over the canvas, and it was also cheaper. His paintings were progressing over time, he would have layers and layers of paint on the canvas, letting one layer dry, and then drip the next one. The authenticity of his work is this three-dimensional atmosphere on the canvas, which comes with the fact that his paintings can't really be reproduced.

 

[caption id="attachment_52494" align="alignnone" width="560"] Photo from https://www.jackson-pollock.org[/caption]

 

 

Regarding the colors, Pollock was using black and white as a primary contradiction between his and everyone's else's practices. Although black and white are dominant colors, he was often surprising us with unexpected colors splashed across the painting, such as orange, yellow or green. He also used glossy colors in the final layers, to outline and highlight significant surfaces.

In some of his paintings, such as Number 3, 1949: Tiger, it is difficult to understand in which order was the colors applied to the canvas. He was using them in different stages, letting the colors communicate over the process of making a painting. Although there were an original structure and a decided technique of his art, it seems like he often let things happen, making decisions at the moment.

 

[caption id="attachment_52495" align="alignnone" width="560"] Photo from https://www.jackson-pollock.org/reflection-of-the-big-dipper.jsp[/caption]

 

Although at a first glance these paintings may seem chaotic and without systematic order, what we can learn from Pollock's technique is how to understand space, shapes, colors, and movement of a still art peace. His basic contradiction made by black and white created a space for living colors to interact and mix on the canvas, giving an impression of a living painting, a painting that moves and tells a story.

 

About the author

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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How Strategic Use of Color in Web Design Can Increase Conversions


 

Anyone can put up a website for any reason, but most webmasters do it to get conversions. Getting visitors to sign up for a newsletter, fill out a contact form, and buy products or services their site is offering is what gets webmasters going, and web design plays a crucial role in acquiring those conversions.

A website’s design is an essential factor in getting visitors to check it out. Ease of navigation, mobile responsiveness, and the way the call-to-action button looks are just some of the many elements that can either attract or turn off users.

The same goes for color and how web designers use it in their work. Colors are a powerful tool in web design because they make quite an impact on human attitudes and emotions.

With strategic color use, web designers can make a website project an air of reliability. Creating a sense of urgency or making people feel passionate about something is also possible if the web designer uses specific colors in a particular way. Whatever reaction or emotion a website's design elicits from visitors, you can bet that the colors the designer used have something to do with it.

Industrial psychology has a sub-field called color psychology, which revolves around analyzing the emotional and behavioral effects that colors and color combinations produce. With an understanding of color psychology, a good web designer can use certain colors and the human emotions associated with them to trigger specific reactions from visitors. More often than not, the right use of these colors in web design can lead to conversions.

To be able to use color strategically, a web designer must know which values and emotions are commonly associated with what colors. Here’s a guide on some basic colors that you can refer to when designing a website.

Red

Are you working on a page for a clearance sale which will last for a limited time only? Use red to make visitors feel like they have to rush immediately to the store or miss out on the opportunity. When used in marketing materials that scream about huge discounts, red can create a sense of urgency.

Blue

In the business world, the use of blue is common since it projects security, stability, reliability, trust, and intelligence, among other things. Blue is also cool to the eyes, which is probably why many people associate it with calmness and serenity.

Black

Black is elegant, sleek, and glamorous, which is probably why ad campaigns for high-end products use it frequently. Black is great for projecting power and authority as well.

White

The healthcare industry uses white heavily because it symbolizes hygiene and cleanliness. White also represents innocence, purity, and virtue.

Yellow

If you want to draw visitors in by projecting cheerfulness and warmth, then you should use the color yellow in your design. Go a little easy on the color though, because a color as sunny as yellow can get a bit overwhelming.

Green

Websites dedicated to environmental causes typically use green. Green is also popular among businesses that would like to convey decisiveness to potential customers.

There are many colors out there with emotional associations determined by color psychology. Study them, use them strategically, and help improve your conversion rates.

About The Author

Anthony Tisara is the Outreach Manager at My Biz Niche, the go-to Phoenix-based digital marketing agency specializing in effective SEO and stunning web design solutions built to capture your target audience and generate more leads. He enjoys traveling with his family and organizing weekly trivia events with his friends.

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Wood or Steel Entry Doors? Here’s How They Compare


 

 

When choosing a new exterior door for your home, there are a lot of things to consider. As the first thing people see when visiting your home, entry doors should not only be durable, but aesthetically pleasing as well. Here’s what you need to know if you’re deciding between wood or steel exterior doors.

 

Durability & Security

 

Entry doors need to be tough in order to withstand wind, rain, sun, and of course — intruders. Steel is one of the most durable and weather-resistant door materials available. Wood doors can scratch, peel, bubble, rot, and warp because of extreme temperatures or water. In contrast, steel entry doors are designed to resist the elements to maintain their shape and strength. Those that have undergone galvanization provide extra resistance to cracking, bowing, and rust. Their resistance to warping adds to their security; heavy duty steel doors are difficult to manipulate and open when they’re locked, making them one of the most secure type of doors.

 

Although steel is more durable, many wooden doors are made with wood-veneer skins over an engineered-wood core, which minimizes the door’s vulnerability to warping. However, neither door type is indestructible — when choosing a replacement door system, be sure to choose a manufacturer such as Centennial Windows & Doors that offers a lifetime warranty so any damage is repaired at no cost to you.

 

Energy Efficiency

 

A common reason for replacing an exterior door is energy efficiency. Those that aren’t properly aligned or damaged can make your energy bills skyrocket. In the case of wooden doors, water can seep into the joints, which loosens them and allows air to flow through, contributing to poor energy efficiency. If you’re choosing wooden doors, make sure to opt for those that are made with a water-barrier construction that helps water run off the door without entering joints. While steel is a conductor of heat, modern manufacturers take this into account to make energy efficient steel doors. Premium steel entry doors are constructed with an improved insulated core, a wooden frame that holds insulation, and coated with galvanized steel — this keeps your home cool in the summer and warm in the winter. When shopping for replacement doors, make sure to look for the ENERGY STAR® certification to ensure you’re buying the most energy efficient doors.

 

Aesthetics & Cost

 

From traditional to contemporary, both wooden and steel doors offer design versatility to suit the look of your home. Wood is a warm, natural, and inviting material, and these exterior doors come in a range of wood types, including maple, walnut, oak, mahogany, cherry, and more. They can also be customized with embellishments and carvings.

 

With the right exterior door manufacturer, you can customize your steel door to be the size, colour, style, and design you want. You can also add glass panels to your door system to make it even more unique. Though usually available in a smooth finish, steel doors can be embossed with a wood-grain pattern, painted in the colour of your choice, and typically have a paneled design that mimics wood styles.

 

Solid wood is usually the most expensive option for an entry door, while steel makes for an affordable exterior door option. Prices vary depending on where you purchase from, but they are typically less expensive than wooden doors.

 

There are many sites that make it easy to directly compare home products. For example, this site in particular offers direct comparisons and reviews of the best water dispenser for your home, and includes reviews from real home owners. By searching online for product review sites, you can quickly confirm your instincts and double check if you are buying the correct products.

 

Whatever exterior door material you choose, make sure you purchase and install from a reliable company who can meet with you to evaluate which type is best for you.

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Colors meanings in anime


Anime is a Japanese film and series animation style, characterized by colorful graphic characters and fantasy or sci-fi themes, intended for children as well as adults. As a product of Japanese culture, anime has an intentional visual language, where every element has its meaning; it symbolizes something mystical or psychological.

 

 

When we are talking about anime, we are picturing characters with various hair colors and styles, so we were wondering if there is more into it as with other cartoons, if these characters represent something specific in Japanese culture.

It turns out that character's hair color is supposed to indicate a personality of the person and the role that it has in the series. For example, pink hair has been used for a very few childish characters, until the audience started to empathize with these characters, which made pink very popular anime hair color. It is still used for playful, innocent and silly female characters.

 

 

Blue hair color fits anime characters which are wise, intelligent and introverted, while green is used for active, exciting and wiggling feminine characters. Although, darker shades of green are still more typical of characters like blue-haired. Red-haired characters are typically the leaders, the loud ones and even rude to some extent. It reminds us of every silly stupid "speaking-without-being-asked" character we've seen.

Yellow hair is reserved for the most important female character in anime - most lead anime girls are blonde. Brown stands for the friendly, understanding, kind and everyday type of character. These are characters we often meet in the anime world. They are important to the series, but not the main guy. Often the guy's best friend or a love-interest of the main female character.

Black hair is used for most of the characters, as it is typical Japanese hair color. The brighter color is used to describe the character, the more down-to-earth he is, enlightened if you will. Darker colors are more "in the moment" kind of guys. Extremely bright colors, as well as white, can navigate towards more magical and exotic beings.

 

 

Seeing how these patterns of using color in art and media are reoccurring in Japanese culture of anime films, and comparing the color meanings to previously explored color psychology, we can see many overlaps. Green will always be goofy, blue trustworthy and red flammable, but Japanese wouldn't be Japanese if they didn't add a special spice of magic and surrealism in their color palette :)

 

About the author

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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6 Tips For Matching Wall Colors With Your Home Furniture


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Walls occupy the largest chunk of a house. At any given moment, walls are always visible and present to give a house its character. Wall decoration is thus pivotal for achieving the desired mood within the house. Matching the right walls colors with furniture is an art that is central to home decor. Depending on the colors and patterns you choose, wall decor can:

  • Give the room a desired ambiance
  • Remove monotony and blandness in the house
  • Exhibit a unique artistic character

 

Selecting the Right Fabric

Furniture upholstery is crucial when decorating the house. The right fabric can determine how elegant the house looks. Upholstery fabric should generally be selected with consideration of practicality and functionality. For instance, you do not want to go for silk or velvet choices if you have kids and pets in the house. Strong fabric that is durable would be appropriate instead.

It is important to know that matching colors with your furniture is essential in achieving the various home decor effects. Here are some key tips for matching wall colors with home furniture.

Gray

Gray is a solid choice for walls and home decor as it is very receptive to art and decoration. This color exudes indifference and neutrality. Decorating gray walls is quite easy as the bland effect it has acts like a canvas. You can thus use almost any fabric and furniture with gray without giving the room an odd look.

Blue

 

There are many shades of blue and they all give an effect of relaxation. Blue walls are best used in the living room where there are gatherings most of the time. When it comes to decorating blue walls, furniture that has green, mustard, pink, and other vibrant colors is the best.

Pink

Pink is known as a very vibrant and affectionate color. The color has a generally calming effect and it is delightful to look at. Pink walls are perfect in the bedroom but they can also be just fine in the living room. White, gold, or powder rose furniture blends perfectly with pink walls.

 

Green

Green is found all over nature. The color is relaxing, refreshing, and it is the perfect choice for expressing composure and serenity. The color is thus great for the living room, study and even bedroom. Green walls are perfect when they are accessorized with pink, red, blue, white, off-white, or gold furniture.

Orange

Even though orange is pretty uncommon in houses, this color is a very artistic alternative. Orange is the color of sunshine and thus gives a mood of heat and aggressiveness. Orange walls are excellent in the kitchen. Furniture that comes in teal, brown, turquoise, green or white is perfect for complementing orange walls.

Red

Red is a color that expresses passion and energy. You can generally expect the color to elevate the state of any emotion. This color is thus quite tough to accessorize but furniture that is either white, pink, green, gold and a few other bright colors is perfect for complementing red walls.

In summary, the above tips will work for any house. It is however important to note that the different color shades have varying effects. When decorating the house with fabric, it is important to consider allocating enough time for research in order to pick the best colors that work for you.

 

 

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