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The virality of content is a curious phenomenon. Sometimes you write a simple article or you turn a video. You publish it and a few days later, your content triggered hundreds of shares.
Without knowing why, you have created viral content. Many entrepreneurs and marketers would like to know the secret of virality.
It's true anyway!
Which entrepreneur would not want to have more exposure for his brand, ideas or products quickly? In fact, virality is simply the best way to quickly gain visibility and traffic without necessarily paying for it or being an SEO wizard.
The 5 ingredients to make viral content
1) The social value: Share what motivates your audience
Social value is the idea that people who discuss a subject, in public or on social networks, do so because they want to appear interesting, intelligent or "cool". If the mere fact of talking about a product or idea makes us look like someone interesting to others, then chances are we'll talk about it around us. It is the social value, the value we place on the information we share with others. In fact, this desire to share our thoughts and experiences is at the root of the phenomenal success of social networks.
It's not just the titles that will help your content become viral, the content itself has a say.
Let's take an example.
You sell organic products and you would like to be a little more visible on the Internet?
For example, you could write an ultra-comprehensive blog post about the dangers of pesticides and share it on your social profiles. It is likely to be shared by others, because from the outside, it implies that they 1) care about their health and that of others and 2) care about the environment and the food brands they consume.
3) Emotion: Caring is sharing
This concept is simple and you surely know it. We share and discuss things that involve strong emotions. Whether positive or negative, it does not matter. Moreover, one of the emotions that sticks to our TV screens and triggers the word of mouth in a crazy way is fear.
Fear is selling. And that's true. Why do you think the media is constantly talking about the misfortune of others or the attacks? Because it makes talking! Because we read and share this kind of articles. For the greatest happiness of the media.
It's not just negative emotions that make you sell and trigger a monster word of mouth. Joy or hopes are emotions that trigger sharing.
4) The public: Become your own PR representative
People tend to mimic what others do. Rather than choosing ourselves, we prefer to emulate or be influenced by the choice of others. This is called social proof.
But you can’t imitate what you can’t observe. The idea here is to make your products or ideas more observable to others, making them easier to imitate, and therefore more likely to become popular. We want our products / ideas to do their advertising on their own.
Have you ever seen how many people use a Mac in a Starbucks?
There are many!
For several years, Apple has placed its logo on its laptops so that the user sees it when opening it.
The problem was that the logo was presented backwards for others when someone was using it, which posed a problem of recognizing the logo and could even harm the image of Apple. Steve Jobs, as a good marketer, made the decision to place the logo in such a way that it is visible to the public and not to the user. Today, in public places, the luminous apple is recognizable on all Apple computers. The visibility of a consumer choice by a large number of people triggers a well-known human behavior: imitation. If a lot of people use the Mac, then it's probably a good idea, and we should use one too.
How can this apply on your social networks?
On Facebook or Instagram, you can make your content more observable by the public via advertising. For example, if you have a Facebook page, you can boost your publications from $ 5 and show your content potentially in front of more than 1000 people. Or you can softwre related to Automatic Viral Alternative. Based on my experience, it works!
Keep in mind: can people see you using your product? How can you design your product so that it does its advertising itself (ex: MacBook)? Do you use an unconventional logo, sound or color for the public that could be highlighted?
5) The practical value: produce useful content for others!
Why would someone want to share your content if it does not add value?
This value is the utility. If we can talk about a product or content that can help others (i.e save money, save time, improve our health, etc.), then we will talk about it around us. It's something natural.
How to do on social media?
Here again, it's easy to set up. Your product is super useful and can improve people's lives. How to make people know it? The answer (and it's still the same): Create useful content. Why not make a video that explains the usefulness of your product or its new features? It's more and more common on social networks.
Hopefully the 5 tips above can help you to produce viral content.
You need a very good downloader to download YouTube video safely. Even though there are hundreds of such downloaders available, finding the right one can be little time-consuming and you may need to do some good research. The best downloader will have some definite advantage over the general downloaders which are available today. The following factors are very important in choosing a downloader which will help you to download you Tube video safely.
Speed of the downloader is very important. There are some downloaders which are very sluggish and they need few hours to download a simple video. You cannot wait hours for the downloader to download a video. You need a downloader which will download your videos with a fast speed. There are some YouTube video downloader apps which will download a two-hour full HD video in just four minutes. Such fast downloaders use the multithread technology and as a result of that you get the benefit of getting your video within few seconds.
Find a video downloader that will allow you to download You Tube videos in any format. Which should download the videos in MP4, WebM, 3GP, FLV formats. You should also be able to save any YouTube music as MP3 files. Such a downloader should be able to rip web links to AVI, MKV, WMV, iPhone, PSP, Android, phones, etc.
Your downloader should allow you to save several videos at once. There are many downloaders which does not allow this feature. Would you like to keep downloading videos one by one doing everything manually? Definitely not. You need a downloader which will help you to save time by saving several videos at once as you want.
Just make sure that the downloader you are using preserves the original quality of the videos. If you get a low quality video that you cannot use or which is very much pixilated, what is the use of downloading the video? It is just a waste of your time and Internet. You need a downloader which will preserve the original quality. Some of the downloaders may even help you to improve the quality by allowing you to download in a higher resolution. It is also important that your downloader allows you to download 4k and full HD videos. With time, the quality of the videos in you Tube and other sites are increasing and so you downloader should be able to handle the latest type of videos and download it for you within a short time. Find a downloader that supports different qualities such as 4K, 1440p, 1080p, 720p, 480p, 360p, 240p, 180p.
It is important for people with slow Internet connection to limit the download speed. However, most of the downloaders are not sophisticated enough to allow such ability to limit download speed. However, there are some very good downloaders available which will allow you to limit download speed according to your wish. Choose a downloader which has this facility.
There are some downloaders which will allow you to download videos only from a few sites. On the other hand there are downloaders which will help you to download such videos from 10,000 sites. Which one will you choose? You should be able to capture online videos easily from YouTube, Facebook, Vimeo, Dailymotion, Twitch, LiveLeak, Veoh, local and adult sites.
Freemake Video Downloader is a downloader that have all the above mentioned features. It lets you download YouTube videos and 10,000 other sites; save videos, playlists, channels in HD, MP4, MP3, AVI, 3GP, FLV, etc. It is absolutely free. Download it here
I love all of the creative things that people can do with watercolor, but without the mess. I recently found some fun and easy Photoshop tutorials you can do without creating mess that can help you make incredible watercolor art pieces.
All you need to complete this Photoshop is a photo or image of a person, and then a set of Photoshop brushes like those featured below. You can also use a fun and bold font if you want to add a quote or saying to your poster.
This tutorial is pretty versatile and easy to construct. You can add whatever elements you want to the piece, and customize it entirely to your preference. To complete this tutorial you'll need a variety of different images that you can blend and mold together. Here are some things that you can use from Creative Market:
You can create this fun watercolor effect in Photoshop in no time at all, just select a picture and the brushes and images below and follow the steps.
As crafters and sewers, we emerge from our cozy winter projects and start looking for fresh, colorful crafts that will get us ready for warm weather ahead. So we've put together a collection of spunky spring crafts to kick off National Craft Month.
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We bring you a the latest trends in DIY to brighten up your life be it you prefer to sew, work with fibers or even glue, it's all here in a bundle of color and style!
If you make anything this spring, it has got to be a new bag, clutch or tote of some sort. Changing up your carriers or adding new ones to your collection will add a little skip to your step for certain! The 20-min tote is an awesome way to utilize a great print you want to see hanging around and that denim bag is the trendiest done with repurposed jeans.
Those adorable boxed pouches can be used for organizing anything from makeup, hair irons, art supplies, accessories, you name it. At the end of the day, most of these are the quickest projects to start your spring crafting off right. In addition, a great book by Kay Whitt came out last fall called, Sew Serendipity Bags which would also be an excellent choice full of colorfully inspired patterns, as her style is unbeatable!
What better to go along with a new bag or tote accessory than a new outfit? The Colette Sewing Handbook, is chalk full of spring and summer fashion patterns perfect for any beginner to intermediate sewer. Sarai also continues to offer tips, tricks, more in-depth tutorials and alteration ideas (usually with tutorials) to the patterns in the book.
In addition to all this available support, she features real sewers from around the globe on the Coletterie blog, with photos of finished outfits from the book and a small interview. A great sense of community and an excellent purchase that keeps on giving.
Heading away from sewing projects, here is a colorful collection of minimal to no-sew DIY flowers to get your floral fever on. Between crafty arrangements for your table or something to adorn and accessorize with, they're all full of texture and color!
Springtime brings flowers, farmers markets, celebrations and an itch for warm weather and sunshine. This is the time to start getting some summer-loving colors on and around you! A cheery market tote, a bright celebration banner or a few unique flower patterns to add to your lapel, hair, shoe clips, bag, you name it - bring some flowers out before they actually sprout!
Check out these wonderful techniques. The Larksfoot (shown above) works so well with an ombre palette, the Squiggly Squiggles is fun and funky and really pops with a large, loud palette and granny squares, well gee you can do so much with them!
If you're looking for a great way to color block and add some palette-love to your body or abode this spring, get cracking on one of these fabulous projects from Sarah London, author of Granny Square Love.
If quilts were nothing special to you before, they will be after you take a second look at, Quilts from the House of Tula Pink. Tula is a total trend-setter for an entirely new kind of quilting. If anything, her projects will give you fantastic inspirational colors, textures, patterns and shapes.
So what are you working on right now? What medium is your favorite to work with and what colors are seeping in to all of your projects?
Do you like making jewelry? Do you like playing with shrink plastic? Perfect—me too! Shrink plastic offers endless possibilities when it comes to creating personalized jewelry.
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When it’s in its final shrunken state, this plastic is incredibly durable and it can be sanded or drilled into just like wood, Plexiglas or metal. So, when you’re creating pendants, charms, or, in the example I’ll share with you here, “beads,” even if you forget to punch holes in it before you shrink it, you can always drill holes afterward.
Start with clear shrink plastic. It comes semi-clear or in several solid colors, but for this particular technique, clear works best. Drop alcohol ink (my favorites are Ranger Ink’s Adirondacks) onto scraps of the plastic, or, full sheets if you prefer. It’s fun to watch the ink blend and redistribute itself. This ink comes in a large assortment of colors, so it’s easy to find and use your favorite palette!
COLOURlovers spend countless hours creating amazing Patten Templates using Seamless Lite. Today, we are happy to announce some amazing new feature updates to the in-site seamless pattern design process.
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Along with the new features, Seamless Lite has been given some big love and a smoother, speedier designing experience should be noticeable.
You can now save individual elements using the newly installed “Save as Shape” tool. This will allow you to keep those wonderfully complicated design elements you have been creating for a single Pattern Template. Only NOW, you can re-use those awesome pieces in any number of Pattern Template variation by using, “My Shapes” located in your Shapes Library on Seamless Lite (when you are logged in).
How To Use "Save as Shape"
In Seamless Lite, create a shape from multiple shapes using the preexisting shapes in the Shape Library. Select all layers that make up this custom shape. No need to group these either, when you save the shape as a single element it will automatically group it and give it the name you give your shape upon saving,
Select your shape layers and click, Save as Shape" in the layer tools area.
Preview your shape element, give it a title, description if you want, tags and then Save Shape.
That simple! At this point, shapes cannot be shared with one another (unless you do that privately - it's your choice).
A new gallery for all of your custom shapes, will be added to your profile page the moment you create and save your first shape with the "Save as Shape" tool.
Gallery element for your Shapes (above)
Gallery view of your shapes allows the same filter-view options as other creations on the site.
Each shape has its own information page just like the other creations on CLCOLOURlover.com. Everyone has the ability to LOVE, FAVE and SHARE this shape made by you! Additionally, you have the ability to download the .SVG file, located under the, made "with Seamless Lite" link and DELETE or EDIT the shape profile under the OPTIONS drop-down.
Shapes will also stream on to the homepage of COLOURlovers.com as they are being created. So let's see what you got?!
A few months ago, we released ColorSchemer Touch, the official COLOURlovers iPhone app, on the Apple App Store. We spent a lot of time making it super-simple to create palettes, sync creations with your COLOURlovers account, and take the incredible COLOURlovers community with you wherever you go. And thousands of downloads later, we've been blown away by the positive response we've received from everyone who's used it so far.
But that's still not enough! We want everyone - even people that have never visited COLOURlovers before - to see how easy it is to share their colorful ideas and inspirations from a coffee shop, a car, or even a hiking trail in the middle of nature.
That's why starting today, the ColorSchemer iPhone app is now FREE in the App Store!
So what are you waiting for? Download it today to see why thousands of other COLOURlovers think it's the best way to browse, comment, Love, Fave and interact with the COLOURlovers community at home and on the go.
(And we haven't forgot about you Android users. We're talking with and looking for a great developer to port the app over. If you know somebody we should be talking to, let us know.)
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One of my favorite features is the PhotoSchemer tool within the ColorSchemer App. Take a picture (or use one from your image library) and start picking colors for a palette. Super fast!
How exciting—I get to give something away! Several people liked the Market Bag that I posted last time (thanks so much for the love, lovers!), so I thought it would be really fun to make something to giveaway this time. The palette—Sirus IFRC—that provided the inspiration for this project comes from napkin guy and I loved working with this combination of colors. The pattern comes from Sew4Home and was designed by Alicia Thommas (edited by Liz Johnson). With the exception of omitting swivel hooks (instead I used center-release buckles), using a concealed magnetic clasp instead of a nickel one (and, of course, using my own painted canvas and a coordinating fleece), I made the project just as it was presented.
It’s really a lot of fun to make projects from canvas that you have painted and made your own mark on. The person who first got me excited about painting layers on canvas with this approach is Roxanne Padgett. I took her Luscious Layered Canvas class last spring and have been having a grand ole time ever since. I continue to experiment and try new things and new ways of making each piece uniquely my own. You’ll be seeing more projects from me where I take this path using a palette, so I thought you might like to see briefly, how I go about painting the canvas. And if you don’t want know all that, just skip to the bottom and leave a comment if you’d like to try and win this bag. I’ll never know the difference.
If you’re a big film, tv, or theatre buff, you’ve probably witnessed a fair amount of subtext. This principle can be applied to more than just those mediums though! Today, we explore how you use the lens of subtext to look at your website and improve your digital presence by uniting your color scheme with your actual text.
First though, what is subtext? Think about it as the underlying theme or message in a conversation. In film, it can be seen with lighting choices, costumes, a character’s body language and really anything that isn’t apart of the actual dialog. I’ll use the movie Jurassic Park as an example.
Many of you know about our COLOURlovers iPhone App - ColorSchemer Touch, but do you know all you can do with it? I wanted to do a quick highlight of all it's features, so let's get down to it!
At this point in development, ColorSchemer Touch allows you to do the following:
Peruse COLOURlovers current Palette Creations... tapping once on a palette will bring you to the Palette information.
Palette Information includes author, loves, views, comments, rank and when it was created along with the colors used.
Full Screen - To get a bigger and more beautiful show all this palette has to offer, just tap on it (again in the information screen) and it will expand full screen. WOW!
Color information includes the COLOURlovers original titles as the default display.
Just tap once over the color area to display the Hex Values for each color, tap again to see the RGB values and another tap brings you back to the original titles.
There are so many cool tools for creating your own palettes!
I'll end with answering some questions that might or have already come up...
WeI'd like to give away FIVE copies of ColorSchemer Touch! Tell us how you would use the app if you had a copy and how much you dearly want it. :)
If you already own it, please feel free to let us know how you use it!
You have until Friday, July 22nd, 2011. Entries will stop at 1pm (USA PST).
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