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The virality of content is a curious phenomenon. Sometimes you write a simple article or you turn a video. You publish it and a few days later, your content triggered hundreds of shares.
Without knowing why, you have created viral content. Many entrepreneurs and marketers would like to know the secret of virality.
It's true anyway!
Which entrepreneur would not want to have more exposure for his brand, ideas or products quickly? In fact, virality is simply the best way to quickly gain visibility and traffic without necessarily paying for it or being an SEO wizard.
The 5 ingredients to make viral content
1) The social value: Share what motivates your audience
Social value is the idea that people who discuss a subject, in public or on social networks, do so because they want to appear interesting, intelligent or "cool". If the mere fact of talking about a product or idea makes us look like someone interesting to others, then chances are we'll talk about it around us. It is the social value, the value we place on the information we share with others. In fact, this desire to share our thoughts and experiences is at the root of the phenomenal success of social networks.
It's not just the titles that will help your content become viral, the content itself has a say.
Let's take an example.
You sell organic products and you would like to be a little more visible on the Internet?
For example, you could write an ultra-comprehensive blog post about the dangers of pesticides and share it on your social profiles. It is likely to be shared by others, because from the outside, it implies that they 1) care about their health and that of others and 2) care about the environment and the food brands they consume.
3) Emotion: Caring is sharing
This concept is simple and you surely know it. We share and discuss things that involve strong emotions. Whether positive or negative, it does not matter. Moreover, one of the emotions that sticks to our TV screens and triggers the word of mouth in a crazy way is fear.
Fear is selling. And that's true. Why do you think the media is constantly talking about the misfortune of others or the attacks? Because it makes talking! Because we read and share this kind of articles. For the greatest happiness of the media.
It's not just negative emotions that make you sell and trigger a monster word of mouth. Joy or hopes are emotions that trigger sharing.
4) The public: Become your own PR representative
People tend to mimic what others do. Rather than choosing ourselves, we prefer to emulate or be influenced by the choice of others. This is called social proof.
But you can’t imitate what you can’t observe. The idea here is to make your products or ideas more observable to others, making them easier to imitate, and therefore more likely to become popular. We want our products / ideas to do their advertising on their own.
Have you ever seen how many people use a Mac in a Starbucks?
There are many!
For several years, Apple has placed its logo on its laptops so that the user sees it when opening it.
The problem was that the logo was presented backwards for others when someone was using it, which posed a problem of recognizing the logo and could even harm the image of Apple. Steve Jobs, as a good marketer, made the decision to place the logo in such a way that it is visible to the public and not to the user. Today, in public places, the luminous apple is recognizable on all Apple computers. The visibility of a consumer choice by a large number of people triggers a well-known human behavior: imitation. If a lot of people use the Mac, then it's probably a good idea, and we should use one too.
How can this apply on your social networks?
On Facebook or Instagram, you can make your content more observable by the public via advertising. For example, if you have a Facebook page, you can boost your publications from $ 5 and show your content potentially in front of more than 1000 people. Or you can softwre related to Automatic Viral Alternative. Based on my experience, it works!
Keep in mind: can people see you using your product? How can you design your product so that it does its advertising itself (ex: MacBook)? Do you use an unconventional logo, sound or color for the public that could be highlighted?
5) The practical value: produce useful content for others!
Why would someone want to share your content if it does not add value?
This value is the utility. If we can talk about a product or content that can help others (i.e save money, save time, improve our health, etc.), then we will talk about it around us. It's something natural.
How to do on social media?
Here again, it's easy to set up. Your product is super useful and can improve people's lives. How to make people know it? The answer (and it's still the same): Create useful content. Why not make a video that explains the usefulness of your product or its new features? It's more and more common on social networks.
Hopefully the 5 tips above can help you to produce viral content.
This summer is all about loving the sun and the heat, dancing all night to new wave music, traveling to an exotic country and taking your friends with you.
Following the amazing rise of popularity of yellow color and all its variations, it is safe to say - bring every yellow piece of clothes you love AND something perfect to combine it with.
Darker yellow shades are a great match with a white - casual white shirt with an ocker yellow skirt, formal white dress with yellow details and jewelry, deep waist white pants with a yellow T-shirt inside... The list goes on. To make this combination shine, a blue or green detail is needed. Think about turquoise shoes, glasses, hats or bags to fulfill this dreamy combination.
Lighter shades of yellow are best combined with dark green, olive green, dark blue or polka-dots black. A beautiful yellow evening summer dress matches perfectly with a black blazer and black shoes. This kind of combination does not need any more colors or details to be just as amazing as you want, but if you feel like you need something more, a blue or white belt would be a safe choice.
Now that we know yellow is an obvious choice, the question remains to which design are we going to choose for our swimsuit. A yellow speedo is great for many reasons - it is simple and very in this season, while it is easy to combine with flowery designs of your towel, beach bag, or robe. With sunglasses that match your face type, you will be the hottest person on the beach since the filming of Baywatch.
Which designs are most popular this summer, though? The number one animal design this year is inspired by a flamingo, which results with the happiest T-shirts we've ever seen on the streets. Pineapple had a lead last year, but the "yellow fever" is turning that around as well. Fruit-inspired designs that will dominate this summer are bananas and lemons, and we will not be able to get enough of them. This makes a retro bathing suit with lemon print to be an absolute winner when it comes to figuring out the content of our travel bag.
What do you think of our choice? What will the content of your travel bag be this summer? Tell us in the comment section below.
Written by: Nina Petrov
Wildlife has been inspiring humans since art itself had existed. The habitats of wildlife had been equally as impressive to some of the greatest artists in human history - all those landscapes with vivid colors we see in our art history books are once inspired by breathtaking nature, and amazing natural sights did not stop taking our breath away. Let us take a look at how many astonishing color palettes featured by COLOURlovers have been inspired by animals, mountains, and sunsets over waves.
It is well known that most birds change the colors of their feathers in the season of attracting their partners. Out of all animals, birds have given colors the most attention and an important role in their yearly rhythm, and this is why birds can be qualified as true COLOURlovers. It comes as no surprise that birds have inspired some of our top palettes over the years, such as this one. Yellow is one of the most exotic colors, and one of the boldest generations is wearing it this season. Yellow is also a great way to be noticed in the wild, so this little cutie is using three different shades of it among its feathers. Our palette is complemented with the appropriate density of a smooth orange shade, which highlights the appearance of the yellow dominance.
This palette extrapolates the beauty of human intervention in pure wild nature. The purple and brick colors are bringing a new, refreshing aesthetic to this picture, resulting in a color combination that will never get out of fashion. To this day, we see these middle century style in the interior design, especially in public spaces (coffee shops, bookstores), as well as the textile industry. Red and green have always been a moving combination, and this set of brick colors with a variety of green shades is an image so beautiful that it's hard to forget it.
Well, in fairness, if anyone has the right to show off, it's this divine and proud creature. Flamingos are considered among the most exotic birds and people used to travel across the globe just to take a look at them in their natural habitat. Even so, the misconception of their color has transferred to our cartoons and so to our urban culture, so nowadays we see an infinite number of designs of vibrant pink flamingos. Unlike the cartoon, our flamingo is showing off a palette of subtle red shades, against the blue surface of the water, a view that is simply calling for a vacation on a tropical destination.
This palette is describing a breathtaking picture - the moment in which a wave is communicating the sea to the sand. On the surface of the sea, we can see a bright blue sky, and in the deep waters, the smooth stones with green plants are giving us the beautiful shade of turquoise. When set in the same palette as the colors of the sand, we get an even richer color combination than in a desert - sky situation. The beauty of this palette is the special shade of both blue and orange, which is achieved with the wave between them, giving us an astonishing gradient of both colors in the palette.
If you are one of the believers that it takes at least two colors to make a good palette, Purple Madness is one of those palettes which prove you wrong. This hot, spicy, mystical and magical color gradient is evoking deep feelings in the viewers around the world, regardless of the culture. Such strong colors are usually a defense mechanism in wild nature, although on rare occasions they play a role in the reproducing life stage. Honestly, if I were to come across this magnificent spectrum of colors on a plant, I wouldn't tempt my luck in trying out her poison. This venomous palette is only for the bravest, and those who are brave enough will have great fun applying this palette in everyday wear or bedroom design.
What do you think about our five picks? What are your favorite palettes featured by COLOURlovers? What inspires you? Tell us everything in the comment section below.
Written by: Nina Petrov
Present day, choosing the most powerful web tools is an art in itself. There are so many options that look very similar and are extremely hard to differentiate without spending money and time to test them. The best web design tools out there help you work smarter rather than harder and achieve the desired result within a shorter period of time. We bet that you’re after such tools. However, you probably don’t feel like trying and testing all the solutions available on the web to determine the best ones among them. That’s why we bring you a collection of 39 powerful tools to use in 2019 to sizably rev up your workflow.
We covered the most popular fields for you: website and logo builders, website themes and much more.
Creating a website in 2019 is simpler than ever. There are many ways to do it but today we will discuss the best way. WIX is a brilliant website builder packed with over 500 beautifully designed website templates that can be used by anyone. WIX is being already used by over 140 million users from 190 countries, every minute a professional and stunning website being published on their platform or on private domains.
WIX is packed with tons of features and options. You will find a friendly interface that will guide you every moment, a professional logo maker, a drag-and-drop builder that will help you fully customize everything you need, over 200 Apps designed to help you grow your business online and over 500 designer made templates to get you started.
Whether you’re a designer, developer, marketer or digital agency, you’ll get all the resources you need: tutorials, training programs, webinars, professional forum, the Wix Experts Blog and more.
Build the exact website your client needs with advanced design features and professional business solutions. With Wix, your clients can manage their entire brand or business online.
Everything matters in business and many things can and will have a huge impact on converting and growing your company numbers. Your website design, your logo but also your invoices and contracts. These are your business card. Improve your company image in seconds with the right tools. With eversign you can sign electronically contracts, NDA’s and many other document types. If you are a freelancer, you can easily get out of the crowd by using this modern and secure solution.
In a few steps, your new document will be signed electronically by all parties. The built-in document editor gives you all the tools you need to edit, send and sign documents in seconds. Use the powerful features to make your life easy. Set up templates for your most frequently used contracts or forms, share them with your team and reduce drafting time. Configured to allow for simultaneous work, eversign will increase your document-related workflow immediately.
Go paperless and register for free with eversign.
If you’re looking for an entire collection of design tools that anyone can use, you’ve come to the right place. The Tailor Brands branding suite starts with a logo maker, which comes with preset color palettes that make any logo look good. What’s cool about Tailor is that they provide a quick solution for people who want a unique, professional-looking logo, but they give you full control over your logo design if you want to make your own changes.
However, Tailor’s pièce de résistance is their new and improved Master Design Tool, which comes with a studio full of top-notch, editable designs, and an intuitive editor that you can use to design anything from social cover banners to email headers. Whether you need branding materials or just want to design a nice holiday greeting, this platform has you covered across the board.
Don't let your WordPress theme limit your creativity. Instead, choose Total. The Total drag & drop WordPress theme includes intuitive, built-in options to create your dream website. Use the drag and drop page builder to create custom layouts (bonus: you can even create custom header & footer layouts!). Then take advantage of hundreds of live Customizer settings for fonts, colors, backgrounds, archive pages, and more to finish your design. Total also comes with portfolio, staff, and testimonials posts types as well as compatibility for popular plugins including WooCommerce, bbPress, the Events Calendar, and WPML.
Creating highly converting land pages is super simple with Landingi. This is the most complex, all-in-one and easy to use the solution on the market that you can use for building unlimited pages, without having any programming skills or previous experience.
Create great landing pages with Landingi.
Darwin Pricing is like the swiss knife in the dynamic pricing software development field. They are an expert, a key partner that you need for increasing your sales volume, revenue, and the net profit. Darwin helped Otto Group which is a huge corporation with over $13 bn annual turnovers to do that and they will help you for the same.
Drop them an email.
Codester is a huge marketplace where designers and developers will find thousands of awesome scripts, codes, app templates, themes, plugin, graphics and even more. Always check the Flash sale section where hugely discounted items are being sold.
Are you preparing to launch a new product, company or you want to buy a new website domain and you are out of ideas regarding the name? Using Name QL you will get solutions in seconds. You simply write down the base name that you like and the software will offer you lots of variations to pick from.
Bad links (broken or malicious) are extremely bad for your company. Most of the visitors that are finding such links are never coming back to that websites. Their trust is quickly lowering, and they get angry for losing time.
Manually searching for these links can be extremely complicated or even impossible for large website which are having thousands of links or even more.
Use Dr. Link Checker to automate the scanning for you and repair the links in minutes.
Rank Math SEO is the most powerful WordPress plugin that will take care of your SEO. It is packed with
lots of great stuff while keeping the interface simple. It loads super-fast, it is easy to configure and use, and it has everything you need for on-page SEO .
Generate more traffic with this effective, yet very simple solution.
A good-looking poll, quiz and survey will be completed and shared. How to achieve that? It’s super simple. Use the online quiz maker by Opinion Stage and you can design you own without having any coding skills or previous experience.
Join over 10,000 happy users and create gorgeous, fully customized quizzes.
WP Hacks is a highly respected WordPress resource website which is packed with lots of great stuff. You will find detailed tutorials, themes, plugins and deals, everything being handpicked. Check it.
Meridian Themes is a powerful WordPress theme developer which is quickly becoming a top solution for many of us. In their portfolio you will find pixel-perfect themes that load very fast and are easy to fully customize for your needs.
WP Review Pro is the best review plugin for WordPress, being loaded with 14 types of rich snippets, with multi types of designs, Facebook and Yelp reviews and many more.
Build a great WordPress review website in minutes with the best solution on the market.
Grace is a powerful HTML template that is featuring a high impact full-screen homepage header and a full-screen image slider for your projects. The theme is lightning fast, SEO friendly and it is loaded with lots of features and options that will make your website stand out of the crowd.
Looking to build a high converting landing page for your website? Landing is a free Bootstrap 4 website template that you can use for any type of landing pages you need. This one-page theme is having a pixel-perfect designs and it features a smooth scroll, slick slider, slant sections, table pricing and a lot more awesome stuff.
Presenting your website design or mobile app correctly will help you as much as creating high-quality stuff, improving your ROI. Now you can present your iOS app in a professional and easy way using this excellent iPhone X PSD mockup.
NextGen Gallery is used by over 1 million happy users, being the most complex, all-in-one and preferred solution to display stunning galleries or sell images. Make it even more powerful by getting the PRO extensions.
Use NextGen in your projects and make your website stand out of the crowd.
Photocrati is building the best photography themes on the market, working closely with photographers to solve all the issues that general themes are having for this niche. These themes are pixel-perfect, SEO friendly, are super simple to customize and load extremely fast, which is very important when displaying stunning galleries with lots of images
For $99 you will get the theme plus the NextGen gallery plugin.
TeslaThemes is among the few premium WordPress developers which is focused on building the best themes that man can possibly create. All their templates look great, are fully responsive, SEO friendly, and are loaded with tons of features and options.
With over 6,000 customers worldwide, ShowThemes is building the best WordPress event themes on the market. The secret behind these awesome themes that solve all the issues that general themes have in this niche, is that they have worked closely with event professionals, knowing perfectly what and where to fine tune.
Getting your website up and running has never been easier. Create your unique website today with uKit. It’s an all-in-one solution where you can browse the library of designer-made templates to choose the one that suits your needs, set up SEO, add social media accounts, and go online in a matter of minutes! Don’t wait, start your exciting web adventure!
uLanding is an easy-to-use, yet powerful landing page builder that has everything you need to create your professional digital identity and get online in a matter of minutes. Select one of stunningly-looking designs and customize it by adding texts and images. Custom color schemes, font combinations, and parallax effects will allow taking your landing page design to a completely new level. Fast, easy, and hassle-free.
Want your site content to go viral? uSocial offers a set of effective tools to achieve that — modern and beautiful like and share buttons. In addition to like and share buttons, you can take advantage of the Social Locker (hides your web page content behind social buttons until a visitor performs a required action) and Get More Visitors tools (an inviting pop-up window).
Logaster is the way to go if you are looking for a brilliant logo design and you want to keep spending at its minimum. Write the logo name and in less than a minute, the logo generator will show you lots of designs to choose from. Pay only if you find the design you like.
Content Snare will help you get content from your client without the hassle. Create "requests" with all the pieces of information you need from the client. Use the built-in templates or create your own. 2. Send Specify a due date and a follow up schedule. Let Content Snare do all the client chasing instead of wasting your precious time. 3. Approve Content Snare will notify you when something is ready for approval. Lock it in, or request changes before checking it off.
The company is also dedicated to helping digital agencies grow through the accompanying podcast, Agency Highway.
It's as simple as it sounds, start using it. Start a free trial.
Work Examiner is a popular internet monitoring software that you can use to improve productivity, to prevent data theft and for many other scopes. It is loaded with tons of features and options that you should check on their website to have a better understanding.
Start a 30-day free trial.
MailMunch is a popular landing page builder that you can use to build unlimited landing and squeeze pages, without having any programming skills or previous experience.
Create high-converting landing pages within minutes using the drag-and-drop landing page builder.
InvoiceBerry is a dedicated invoicing platform that works excellent for small and medium businesses. Creating and sending fully customized invoices takes less than 60 seconds and the platform can be used also for tracking expenses, managing customers and much more.
Sign-up for a free trial, no credit card required.
Bonsai Contracts is a dedicated solution for freelancers, where they can create, fully customize, sign and store contracts and invoices. It’s the most professional such solution in this niche, solving all the normal issues that general software suits have.
SuperbWebsiteBuilders.com is the number one destination for users, who are searching for simple yet powerful web building tools. The website contains dozens of reviews, which provide truthful information about hosting providers, website builders, their overview, merits and demerits as well as niche specialization. Users, who have doubts regarding the best service to work with, may use the ratings compiled based on the reviews.
Xfive has a team of developers who care, and they can be hired as an extension of your team or separately for bringing to life your projects. They have over 10 years’ experience in web and mobile development, being a top choice for all types of customers, from small companies to large corporations.
Discuss your project with Xfive.
actiTIME is an online project time tracking software that allows users to track time, register leaves and add comments in a weekly timesheet. It works excellently for all kind of companies, from the small ones to Fortune 500 huge corporations.
Start a free 30-day trial.
One of the best ways to take your business up to the next level is to integrate online calculators and forms to your site. How can that be done? Easy. That’s what uCalc was created for! Allow your customers to calculate your services costs. They can also make online payments via the PayPal payment processor. Don’t wait, try it today — it’s free.
You found an awesome font, but you don’t know how to identify it? What Font Is represents the best font identifier on the market, being super simply to use and free. You upload the picture with the font or you write down the URL, and the rest is being made by the software. This web tool is loaded with over 450k fonts (premium and free) and a powerful font AI that will show you the font you are looking for plus over 60 similar fonts.
Wokiee is more than a gorgeous multipurpose shopify themes, it’s a powerful design tool that is packed with lots of designs and layouts, tons of features and options and a friendly interface that will help you build a store that stands out of the crowd.
With Pixpa anybody can create an online portfolio, without having any coding skills or previous experience. It is having a powerful drag-and-drop builder, lots of gorgeous templates, a friendly interface and tons of features and options that will make your portfolio stand out of the crowd.
You need urgently a logo design, or you have a tight budget? Instant Logo Design is the best solution for you. You simply write down the logo name, you decide if you want a slogan or a symbol and then you are good to go, choosing the design you like.
Founded in 2014, TMS was built and grown around developing a powerful service to extend or back up your tech team. Since then they represent the expert solution that you need for PHP, Node.JS, React, Symfony, Laravel and many others. Thousands of businesses and people around the world are using web applications built with TMS.
Get in touch with them.
Let’s stop lying to ourselves - we’ve all been there! Choosing the right colors for your design or artwork can be a real pain when you are just starting out.
Many Colourlovers actually started learning about color looking through other users’ palettes and trying to see how they match and mix them.
A good piece of advice I can give you as beginner color users is to take a look at some of the pieces your favorite artists have produced. How do they use color? How do they emphasize what’s important and what’s not? How do they create contrast? Do they use a particular color throughout their work in the same way? What message does that send about their art?
Whether we talk about designing, illustration, painting, photography, craft or any kind of art form that involves using color, what’s important to consider is the meaning of each of the colors in the color palette we chose for our art piece?
Colors have more to them then just to make our work look pretty. Besides making it come to life, they also send a message to our audience.
First, let’s understand the basics.
Primary colors are red, blue and yellow. All the other colors derive from these three.
We get secondary colors – orange, green and purple as a combination of two primary colors.
The first on the list is purity. A pure color is the one that hasn’t been mixed with any other color, therefore its intensity remains original. A good example is the primary color blue. If it’s mixed with a bit of red, it loses purity as its intensity changes.
Hue is dependent of the dominant wavelength and it is independent of color intensity. When choosing color for a specific artwork, you might need a certain color to be a hue closer to green rather than yellow.
Shade (tone) and tint are in effect terms defining two opposite processes. When we want a stronger tone of green, we add more gray to it. A quieter version of the same green will have a higher purity, meaning less gray added to it.
When creating a tint of green, we will add white to it. The more white we add, the lighter the color becomes. Primary or secondary colors amalgamated with white create pastel colors.
Lightness or value is a property that tells us about the amount of black or white mixed with the chosen hue. It is represented on the scale 0-100%. Green with 100% lightness is pure. Green with 50% lightness is darker.
Today we’ll learn about color and the cultural connotations certain colors have. I chose a couple of often underrepresented colors to analyze. For more colors and meanings, take a look at the book “The Designer’s Dictionary of Color” to comprehend color theory on a much deeper level.
This color awakens a sense of happiness without being intrusive. Depending on how we use it, in some combinations it can seem washed out and pale. On the other hand, when using butter we minimize the risk of unfavorable cultural implications.
Most nations relate butter to happiness, optimism, the feeling of general positivity. Its soft character makes it a good color choice for branding institution or trying to invoke a feeling of domestic bliss.
Other names: Lemon, Vanilla, Cream.
One of the successful applications of butter was using it for the color of post-it notes in 1974.
How would you use this color?
https://bit.ly/2Czfl78 https://bit.ly/2McX7rN https://bit.ly/2CzW5q9 https://bit.ly/2CwxgLM https://bit.ly/2oSsezu https://bit.ly/2wYGCuw
Nor green nor yellow, this color got its name after a French liqueur that is produced in a monastery close to Grenoble. This color screams creativity, boldness, youth. It shouldn’t be used as a green that presents nature as it’s more aggressive.
Other names: citrus, lime, yellow-green.
Cultural connotations can be positive and negative. Positive ones are growth, prosperity and travel. The negative ones are sickness and envy.
Which colors would you match chartreuse with?
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The word coral stems from old Latin word “corallum”. It’s a color often associated to femininity, the tropics, softness, courtship. In the culture of the Caribbean countries, it is regarded as a carefree, festive color. It is seen as a friendly color, and a tidbit more sensual than pink.
In the cultures of the East it symbolizes life force and longevity.
Marilyn Monroe used to wear a coral lipstick. It was contradictory with the rest of her black outfit. These colors were selected on purpose to send a message of her dual personality: simultaneously sensual and innocent.
Other names: salmon, shell pink, watermelon.
Have you ever used coral? If so, which colors did you match it with?
https://bit.ly/2Qg5oxE https://bit.ly/2NKvvzQ https://bit.ly/2ImabL0 https://bit.ly/2OhTNRe https://bit.ly/2DEMZsO https://bit.ly/2Ois2YN
Mint is a color that resides on a playful border between blue and green. Mint recalls of life, nature, financial prosperity. It’s associated with growth, youth, innocence, and beginnings. It is a cool color that has to be carefully sent to print. A slightly bit more of yellow can turn it into a turquoise, and not enough yellow can turn it into light blue.
It’s often used for brands related to spiritual pursuits or holistic healing.
It has to be carefully combined with other colors in the palette in order to avoid it looking too cold.
Other names: pale green, aquamarine.
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If red conveys a feeling of energy, scarlet conveys feelings of danger and passion. As a color, it's attention-grabber. It can be used more successfully than red alongside a color such as blue as it is less probable it will resonate and create a contrast that's unpleasant to look at.
It was used in times of Old Romans as a color that informed of one's prestige. Catholic cardinals often wore it.
Nowadays, as a color it often relates to education and knowledge, but also adultery.
Other names: Burgundy, brick.
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And last but not least - peach. Color peach reminds us of the fruit. It's regarded as warm and soft. It has been associated with the goddess Venus.
When selecting our nuance of peach, we need to be careful not to add too much yellow because that might remind of jaundice.
It is used in branding of a couple of prestigious restaurants around Europe, one of them being Sant Ambroeus in Milan.
Other names: Apricot, melon, shell.
https://bit.ly/2N8XIeD https://bit.ly/2xItyd8 https://bit.ly/2xVm1qJ https://bit.ly/2DCy7uR https://bit.ly/2QdWEI8
New year, new colors. Even though we love colors, sometimes we catch ourselves repeatedly using all the same combinations for our designs, and for our crafts. This short guide can help you understand more color choices and how and when to use them. Stop making excuses.
What color will you choose to include in your designs?
About the author:
Ana Maksimovic is the community manager and editor at Colorlovers. Part-time traveler and part-time web and graphic designer, she loves working with sustainable brands. She supports circular economy and good businesses and writes about social entrepreneurship. She is passionate about photography and nature - a never-ending source of inspiration.
Contemporary design is responding to the habits and lives of contemporary people. In the web full of content, yours has to stand out, attract and take someone’s breath away. To create visuals that respond to the modern online eye, you need to get even further more outside of that box, think bold and exotic, passion-driven and consumer oriented.
Over the past few decades, mankind got used to fitting boxes all the time - by gender, age, interest, hair color. Nowadays, the society is getting tired of being a part of a generalized audience, individualism is getting far in appreciations - everybody needs attention and unique approach. Therefore, the time of generalizing your User Persona is officially on it's way to retiring. It is time to put an individual in the focus of things, make everybody feel special, avatar by avatar.
A contemporary scroll-er scrolls down through million of posts and adds every day, from the moment we wake up and grab our phones, to the moment we drop them next to our bed in the evening. To really get someone’s attention has never been this difficult. In the ocean of colors and codes, your idea needs to stand out and reach the thumb of your customer. It is no longer about pretty, elegant and sophisticated design, the next focus that will reach the market popularity is the shocking, provocative, teasing. The factor of unexpected is what gets people to stop scrolling and take a look at your visuals - this is the magic window for your success in design.
Social disconnection is bringing the world to a state of nostalgia and melancholy, seeking for different party types, looking for alternative ways to connect. This is exactly why the era of our parents is so vital for this new emerging culture. The new, millennial, IT literate generation longs for a time of innocence and dancing, when the world just started opening up, but you could still have quality social time. This need to relax and enjoy life inserts a new type of groove and retro suddenly became cool. Your audience is buying the vintage dreams wrapped up with a bow, and this trend in design has been here for over a few years now, but it is only growing and expanding.
As we are approaching the end of the decade, black is the new black, and emotional strength and vulnerability is the focus of individual interests and passion. New trend, new consumer, dictates to be treated like a living, emotional being, and no longer as a data on a chart.
About the author:
Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.
Designs can enrich our lives in many ways. They can be useful, practical, interactive or beautiful. Smart designs are those that are giving us the best of these four worlds.
Signomatic is a UK based company specialized in sign design and production. They combine dulce cum utili in a very contemporary and creative way - they create what everyone needs, while delivering a very enjoyable interactive experience.
Whether you need a roll-up banner, door sign or a name tag, you will most certainly find that their Design Page has the dreamy kind of interface where you can easily turn your vision into reality.
They really have thought of everything - their website gives you an incredible amount of options for a full experience and your absolute satisfaction. Starting from choice of materials (wood, plastic, aluminium), though custom size and shape of your sign, and various possibilities when it comes to fonts and colors, Signomatic team convinced us that a happy customer is their number one goal.
Whether you are already a design entrepreneur, or you are just starting off your career, signs with your brand will certainly boost your credibility and make you look trustworthy and professional. There is as much to a good exposure and presentation, as there is in a good handshake with a new client. Also, by investing in your own custom made signs for your office and your name tags, you are showing that you care about details, which is of huge importance in this line of work.
Custom made name badges - you know you want one. With over 3,5 thousand customer reviews, Signomatic five star rate proves their expertise in printing or engraving everything you can possibly think of. Their large library of sign examples helps you boost your creativity and upgrade your idea. Your signs should stand for your brand and be designed with the right style, elegance and trust.
On top of delivering great quality, Signomatic also cares for the environment, by offering you eco options for your sign design. Are you ready to level up your business with a sign? Why not start now? Explore Signomatic website to discover what speaks to your brand best.
Graphic designers spend an inordinate amount of time thinking about the meaning of things. They ponder why and how this info can be used to help others in a visual manner. Indeed, the art is involved in the graphic design but not in the way most people think. They say the art tries to reveal the world of an artist, but the graphic design tries to help others.
So, here is the list of trends in in the design for the next year. You might ask how we have worked it out. The PaperCheap team did a lot of research, compared and evaluated different international companies’ logo, images, websites, animations that took over the world and sparked an interest across the whole planet.
There are more than just seven graphic design trends for 2019. But these are the main ones to look out for.
The first major design trend we are going to see in 2019 is a creative typography. It is the use of text and fonts in different compositions. It became a key trend a few years ago but we are definitely going to see more leaps and bounds in the next year. There will be more dripping text, serif typefaces that have things missing out of it.
Nowadays everything bigger and bolder is better. So, designers are going to use artistic effects and bold type for the headlines of their designs. Typography is all about the text that stands out and captures attention. It can be combined almost with every design technique you can think of or by itself and still stand out.
If you think about the last few years, I can almost guarantee that the word minimalism is popping into your mind somewhere along the line. But double exposure is the exact opposite.
There is a continuing trend of it. We will continue seeing a rise in the use of double exposure more and more in 2019. Designers are not only experimenting with its effects for fun artwork. It is used in advertising and other areas of design as well. There are a lot of step-by-step guides to make you a double exposure photo or poster in Adobe Photoshop. So, try it out and be in trend.
With cryptocurrencies and their blockchain exploding in 2018 we have seen a massive trend come about 80% of all cryptocurrency websites featured the particle background. Particle animation is a great alternative to the standard hero sections on a web page. This kind of elegant cosmos-inspired theme works fine in combination with solid color illustration and vector drawings, as well as with photos. The great thing is that animation varies. You can create a bunch of dots that move chaotically or a constellation where you can connect circles with thin lines.
We are sure you heard of the bright and colorful hues of the 80s and the 90s. Well, it is gaining popularity once again. As we move away from ultra-flat design, you can expect to see more geometric patterns inspired by the era of our parents. The 60s rounded serif fonts never go out of style too. There are and there will be a lot of big chunky rounded serif in graphic design. It is definitely one of those things that has a retro feel but also in a way it feels new.
Pantone 18-3838 ultraviolet is the color of the future year. It is used to convey meaningful, empowering and inspiring messages to people. Also, the use of watercolors is more prominent. Watercolor adds a level of hand-done painterly, emotionally an evocative way to create images that really offset the kind of type and stripe. Watercolor creates a very fluid juxtaposition between the type and the design elements and the illustration.
In the graphics world, everything moves towards motion and away from the static design. Cinema graphics is an image with parts of the image that are video. It can be a fresh coffee and steam coming up off it or clouds that are moving around the top of the mountain. It definitely adds a cool element to the website. Whether it is through your blog post or a page background, it will definitely be in style for 2019.
Everything old is new again. The vintage ultra-detailed graphics is a combination of many hand-drawn fonts, curvilinear elements, and block-printed compositions. This trend has been out there for quite some time but it certainly is not going away.
In the recent past, the internet has taken over every sector of the world’s economy. Thanks to the power of the internet, today, it’s easier to serve a client regardless of his or her geographic location. As a result, many businesses have witnessed a rise in sales. Surprisingly, even the newbies can now have a share of the pie in the already flooded market. The website is one of the few internet tools, and that has seen many businesses continue to thrive.
However, the idea is not to have just a website. It’s about creating a website that can win you a high return. For sites, especially the business related, conversion is always the first thing to consider. You should ask yourself, how active is the website when it comes to converting your traffic into customers? If your traffic doesn’t match the conversions, then something is wrong with your site. Many factors may contribute to the problem. However, web design has a powerful impact on your buyers and choices.
Without further ado, here are the top 10 ways you can improve website design.
The first and the most important thing to consider is the plan. Unless you’re a magician, you can never design a site blindly, and earn rewards. Today, there are many designs in the market to borrow. However, each model is suitable for a specific client base. When planning the model, you should put yourself in the customer’s shoes to derive a site that meets their demand.
While in your customer’s shoes, recreate the journey from the first time they bump into your website to when they become your customers. After understanding the tour, you will be able to come up with pages that your clients will view along. With such a plan, you will be in a position to design short pages, and with all the information that keeps the visitor glued to your website. The idea is a long-term project to winning customers. You should understand that not everyone has the time to go through all the crap only to locate some little info.
The color theme is also one of the critical things that you should have at the back of your mind before putting the design into work. Color has the power to relay the message. After all, it’s the first thing that catches your visitors attention. Therefore, you should take your time to come up with a color theme that will win the hearts of your target audience.
At times, it’s usually difficult to pick a suitable color based on the many colors out there. That’s why you should first research your target audience to come up with a design that meets their taste. For example, if you’re targeting the men, try working with black, blue and green. For the ladies, bright colors such as purple, pink, and green go well. Also, the color theme should somewhat blend with your brand. Don’t confuse your visitors. Let them feel that the website and the brand are the same things.
Whether you own a business site or an individual site, winning the trust of your visitor is vital. The choice of photos you upload on the website plays a crucial role when it comes to changing the customer’s perspective about you. Today, you can acquire images online and which match your site. The images can at times grab the people’s attention. But, it’s advisable to avoid such pictures for the sake of converting your visitor into customers. Successful entrepreneurs always insist that your website is an advertising tool. Like any other advert, use of real images on sites is essential. It’s advisable to use the pictures of your employees, for example, or those of famous people. Your visitors can easily relate with people they know and hence developing some trust in your business. Such images make your site look legit to the visitors as compared to one stuffed with unfamiliar photos. Also, you can have pictures of people in the background of landing pages. A recent study revealed that this technique boosts the conversions.
Professional web designers always insist that one should prioritize scrolling over clicking when it comes to designing a website. However, most of the sites have their bulk info compressed into sliders or accordions and hence the many clicks. Not long ago, a study revealed that visitors like scrolling over clicking. The fact that the clicks require the sites to reload makes it unbearable, especially for the users with poor network coverage.
For example, not long ago, Crazy Egg converted their many pages into a 20-times longer page. As a result, their conversions went up by 30 percent which is a good figure. Therefore, it’s high time you reconsidered your page layout to improve efficiency. With a single page, the high chances are that your visitors will view every part of the document. While for the many pages, the chances are that the user will get bored of clicking while on the third page.
As stated earlier, there are many website designs in the market today. Some are complex while others are easy to comprehend. When designing a website, you should know that not all users are computer literates. Therefore, you should keep the site simple and straightforward. Don’t choose those complex themes and designs that are hard to understand.
Remember, the aim of the website isn’t to showcase your designing prowess but to win the hearts of potential customers. For example, you can try working with the single-column designs. They make the site look clear and easy to read through. Also, the users enjoy layouts that they can easily relate. Therefore, you must ensure that the design is standard. However, you can play along with the colors and themes to make the site stand out in the crowd.
Many are times you go browsing a website, and it takes longer to open. What strikes you first is that you’re low on data or the Wi-Fi connection has gone down. However, after trying a different site, you notice that it’s the site that has a problem. Speed is one of the most important things that you should have in mind before introducing the website to the world.
Various studies have shown that the speed has a significant impact on the user’s satisfaction, as well as, conversion rate and which is crucial. The truth is, when the site is slow, users will not be willing to stick around for long. Also, search engines consider your site’s speed when it comes to the rankings. Therefore, it’s advisable to seek the professional website design services to come up with a strategy that makes your site as first as possible.
Currently, the business sector, for example, has continued to grow with new entrepreneurs emerging often. The trend has increased the competition even in the online platforms. Today, with the many businesses offering similar products, it’s usually a challenge to win recognition. Therefore, when designing a website, you should come up with a site that can be found easily.
For example, the site’s name should match that of your brand. The matching is helpful, especially to those new customers. That’s is, they can get to access your site by searching your brand name on the search engines. Search engine optimization is also a strategy that you should highly consider when it comes getting your website found. SEO considers the search terms that your potential customers are likely to search.
With the terms in mind, you should come up with content that matches the needs of your visitors. Luckily, you can utilize the many forms of content available to come up with a proper SEO. However, be sure to research on what your target audience is searching. The research helps in coming up with keywords that will translate into higher conversions.
The advancements in tech have played a significant role when it comes to improving the lives of individuals across the globe. Now and then, new improvements make their way into the already filled market. For example, a smartphone is one of the gadgets that you can never ignore. It holds the key to the future. Accessing the internet is one of the few ways the smartphones have come to the rescue of both the entrepreneurs and the customers. Today, with a smartphone and a connection to the internet, you can order some goods from any geographic location. Various studies have revealed that about 80 percent of internet users use a smartphone. Also, another study states that smartphone owners get to spend most of their day scrolling through their phones. With such a promising figure in mind, you should consider trapping the opportunities offered by the smartphones. Come up with a site that favors almost every smartphone in the market.
According to Google, about 61 percent of users are unlikely to return to a site that they had trouble accessing earlier. Therefore, you should ensure that your site is the first place they sought after and that means making it simple for all the phones to load. You need to ask yourself why the visitors are using their smartphone to access your site and what things they are seeking. From the finding, it can be easier to implement a design that allows them to do things efficiently.
As many web developers will tell you, your website is like your house. That is, whenever visitors come, they wait for you to give them directions on which room they can enter. Therefore, to improve your website’s effectiveness, you must guide your visitors from the first page to the last. Make sure they come across every information that is necessary. You should understand that your visitors don’t know what to do next when they land on your first page. Therefore, directions are a must. There are many ways to direct your audience. However, call-to-action buttons are one of the few successful ways to indicate the next step that the user should take.
The buttons are successful in that they can guide the users based on what they require in specific and not generalizing. Besides, you can incorporate call-to-action buttons that provide your audience with educative materials or solve their pain points. Such buttons portray your company as resourceful, and the audience will be willing to return for more info or your services in specific.
When it comes to experiencing the real power of the internet, follow buttons are among the vital things to give a priority. They are the key to enriching your internet presence. If your website doesn’t have the buttons to your social media platforms, then you’re missing a lot when it comes to improving the traffic. You should introduce the buttons. The buttons ensure that your visitors follow you on the social media pages. From the pages, it’s easy for the visitor to track your activities as compared to the website.
Also, remember to include the social sharing buttons in your website and the content. As many successful entrepreneurs would tell you, you build a business empire from your existing contacts. When it comes to the sites, your contacts are the random visitors. Therefore, you should provide them with the share buttons for every content you publish on the web. In return, they might share the links with friends, and hence the traffic is generated magically. The fantastic thing about these two strategies is that they are long-term projects. That’s, once the buttons are shared, they will remain there and still generate traffic as long as the internet exists. Therefore, don’t hesitate to make the right move.
Today, and with the competitive business sector, coming up with a website is vital. A site is a key to more and more clients. However, designing a website can be hectic, especially for those individuals who have little knowledge about the computing and internet world. In this article, there are top ten ways you can make a useful website. Read the tips carefully and enhance each one of them. It is also advisable to seek the help of qualified website designers. Almost all of them have a broad experience and can assist you in coming up with a successful site.
What is your favorite color? We all have certain colors we like better than others. Today we'll go though the list of eight beautiful colors, which were so popular that they made it into names, and they are still used around the world.
Name Pink is standing for "a healthy person", inspired by this enthusiastic, cheerful color. Clearly, the singer Pink had something to do with the trend of this name in 2002. It might have not been that much popular since, but it still remains one of the most beautiful unique names.
Gray is sometimes shot for Graham, but it sound super elegant as a middle or last name. There is something sophisticated in gray colors, simple and decisive. Gray would be the head of the company with that name.
Violet is a very popular name today. It gained it's popularity from "Charlie and the Chocolate Factory" book and movies, where we were introduced to Violet Beauregard, who loved to chew gums. Purple color stands for nobility and ambition, yet violet somehow has a touch of innocence and purity in the spectrum.
Rose has been shown to be a timeless name, it is good choice for first and middle name at all eras. When we think of this name, some might think of the "Titanic", but what the color itself is presenting within this name is someone to be admired and someone who is a happy and honest person.
Aurelia and similar versions of this name come from a Latin word actually. The meaning of this word is "golden". Golden color, being close to yellow and brown, is what we associate with magical, illuminating and wise.
Ruby is a powerful and hot name. It comes from ruby red color, which is strong, independent, exciting and dangerous. This color is what suits a passionate, motivating leader, a person who is bold and goes for challenges.
The origin of this name is Greek, and it comes from the color black. A person that this color and name would suit is someone mystical, gentle, authoritative and prestigious. If your parents gave you this name, they must have had high expectations :)
Not many people have this name as their surname, although it works great for a "Friends" character, Rachel Green. Still, this remains an interesting middle name and it's very nature friendly, energetic and optimistic. Personally, one of my favorites from this list.
What do you think of our choice? Do you have your personal favorites? You can tell us in the comment section bellow.
About the author:
Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.