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Present day, choosing the most powerful web tools is an art in itself. There are so many options that look very similar and are extremely hard to differentiate without spending money and time to test them. The best web design tools out there help you work smarter rather than harder and achieve the desired result within a shorter period of time. We bet that you’re after such tools. However, you probably don’t feel like trying and testing all the solutions available on the web to determine the best ones among them. That’s why we bring you a collection of 39 powerful tools to use in 2019 to sizably rev up your workflow.
We covered the most popular fields for you: website and logo builders, website themes and much more.
Creating a website in 2019 is simpler than ever. There are many ways to do it but today we will discuss the best way. WIX is a brilliant website builder packed with over 500 beautifully designed website templates that can be used by anyone. WIX is being already used by over 140 million users from 190 countries, every minute a professional and stunning website being published on their platform or on private domains.
WIX is packed with tons of features and options. You will find a friendly interface that will guide you every moment, a professional logo maker, a drag-and-drop builder that will help you fully customize everything you need, over 200 Apps designed to help you grow your business online and over 500 designer made templates to get you started.
Whether you’re a designer, developer, marketer or digital agency, you’ll get all the resources you need: tutorials, training programs, webinars, professional forum, the Wix Experts Blog and more.
Build the exact website your client needs with advanced design features and professional business solutions. With Wix, your clients can manage their entire brand or business online.
Everything matters in business and many things can and will have a huge impact on converting and growing your company numbers. Your website design, your logo but also your invoices and contracts. These are your business card. Improve your company image in seconds with the right tools. With eversign you can sign electronically contracts, NDA’s and many other document types. If you are a freelancer, you can easily get out of the crowd by using this modern and secure solution.
In a few steps, your new document will be signed electronically by all parties. The built-in document editor gives you all the tools you need to edit, send and sign documents in seconds. Use the powerful features to make your life easy. Set up templates for your most frequently used contracts or forms, share them with your team and reduce drafting time. Configured to allow for simultaneous work, eversign will increase your document-related workflow immediately.
Go paperless and register for free with eversign.
If you’re looking for an entire collection of design tools that anyone can use, you’ve come to the right place. The Tailor Brands branding suite starts with a logo maker, which comes with preset color palettes that make any logo look good. What’s cool about Tailor is that they provide a quick solution for people who want a unique, professional-looking logo, but they give you full control over your logo design if you want to make your own changes.
However, Tailor’s pièce de résistance is their new and improved Master Design Tool, which comes with a studio full of top-notch, editable designs, and an intuitive editor that you can use to design anything from social cover banners to email headers. Whether you need branding materials or just want to design a nice holiday greeting, this platform has you covered across the board.
Don't let your WordPress theme limit your creativity. Instead, choose Total. The Total drag & drop WordPress theme includes intuitive, built-in options to create your dream website. Use the drag and drop page builder to create custom layouts (bonus: you can even create custom header & footer layouts!). Then take advantage of hundreds of live Customizer settings for fonts, colors, backgrounds, archive pages, and more to finish your design. Total also comes with portfolio, staff, and testimonials posts types as well as compatibility for popular plugins including WooCommerce, bbPress, the Events Calendar, and WPML.
Creating highly converting land pages is super simple with Landingi. This is the most complex, all-in-one and easy to use the solution on the market that you can use for building unlimited pages, without having any programming skills or previous experience.
Create great landing pages with Landingi.
Darwin Pricing is like the swiss knife in the dynamic pricing software development field. They are an expert, a key partner that you need for increasing your sales volume, revenue, and the net profit. Darwin helped Otto Group which is a huge corporation with over $13 bn annual turnovers to do that and they will help you for the same.
Drop them an email.
Codester is a huge marketplace where designers and developers will find thousands of awesome scripts, codes, app templates, themes, plugin, graphics and even more. Always check the Flash sale section where hugely discounted items are being sold.
Are you preparing to launch a new product, company or you want to buy a new website domain and you are out of ideas regarding the name? Using Name QL you will get solutions in seconds. You simply write down the base name that you like and the software will offer you lots of variations to pick from.
Bad links (broken or malicious) are extremely bad for your company. Most of the visitors that are finding such links are never coming back to that websites. Their trust is quickly lowering, and they get angry for losing time.
Manually searching for these links can be extremely complicated or even impossible for large website which are having thousands of links or even more.
Use Dr. Link Checker to automate the scanning for you and repair the links in minutes.
Rank Math SEO is the most powerful WordPress plugin that will take care of your SEO. It is packed with
lots of great stuff while keeping the interface simple. It loads super-fast, it is easy to configure and use, and it has everything you need for on-page SEO .
Generate more traffic with this effective, yet very simple solution.
A good-looking poll, quiz and survey will be completed and shared. How to achieve that? It’s super simple. Use the online quiz maker by Opinion Stage and you can design you own without having any coding skills or previous experience.
Join over 10,000 happy users and create gorgeous, fully customized quizzes.
WP Hacks is a highly respected WordPress resource website which is packed with lots of great stuff. You will find detailed tutorials, themes, plugins and deals, everything being handpicked. Check it.
Meridian Themes is a powerful WordPress theme developer which is quickly becoming a top solution for many of us. In their portfolio you will find pixel-perfect themes that load very fast and are easy to fully customize for your needs.
WP Review Pro is the best review plugin for WordPress, being loaded with 14 types of rich snippets, with multi types of designs, Facebook and Yelp reviews and many more.
Build a great WordPress review website in minutes with the best solution on the market.
Grace is a powerful HTML template that is featuring a high impact full-screen homepage header and a full-screen image slider for your projects. The theme is lightning fast, SEO friendly and it is loaded with lots of features and options that will make your website stand out of the crowd.
Looking to build a high converting landing page for your website? Landing is a free Bootstrap 4 website template that you can use for any type of landing pages you need. This one-page theme is having a pixel-perfect designs and it features a smooth scroll, slick slider, slant sections, table pricing and a lot more awesome stuff.
Presenting your website design or mobile app correctly will help you as much as creating high-quality stuff, improving your ROI. Now you can present your iOS app in a professional and easy way using this excellent iPhone X PSD mockup.
NextGen Gallery is used by over 1 million happy users, being the most complex, all-in-one and preferred solution to display stunning galleries or sell images. Make it even more powerful by getting the PRO extensions.
Use NextGen in your projects and make your website stand out of the crowd.
Photocrati is building the best photography themes on the market, working closely with photographers to solve all the issues that general themes are having for this niche. These themes are pixel-perfect, SEO friendly, are super simple to customize and load extremely fast, which is very important when displaying stunning galleries with lots of images
For $99 you will get the theme plus the NextGen gallery plugin.
TeslaThemes is among the few premium WordPress developers which is focused on building the best themes that man can possibly create. All their templates look great, are fully responsive, SEO friendly, and are loaded with tons of features and options.
With over 6,000 customers worldwide, ShowThemes is building the best WordPress event themes on the market. The secret behind these awesome themes that solve all the issues that general themes have in this niche, is that they have worked closely with event professionals, knowing perfectly what and where to fine tune.
Getting your website up and running has never been easier. Create your unique website today with uKit. It’s an all-in-one solution where you can browse the library of designer-made templates to choose the one that suits your needs, set up SEO, add social media accounts, and go online in a matter of minutes! Don’t wait, start your exciting web adventure!
uLanding is an easy-to-use, yet powerful landing page builder that has everything you need to create your professional digital identity and get online in a matter of minutes. Select one of stunningly-looking designs and customize it by adding texts and images. Custom color schemes, font combinations, and parallax effects will allow taking your landing page design to a completely new level. Fast, easy, and hassle-free.
Want your site content to go viral? uSocial offers a set of effective tools to achieve that — modern and beautiful like and share buttons. In addition to like and share buttons, you can take advantage of the Social Locker (hides your web page content behind social buttons until a visitor performs a required action) and Get More Visitors tools (an inviting pop-up window).
Logaster is the way to go if you are looking for a brilliant logo design and you want to keep spending at its minimum. Write the logo name and in less than a minute, the logo generator will show you lots of designs to choose from. Pay only if you find the design you like.
Content Snare will help you get content from your client without the hassle. Create "requests" with all the pieces of information you need from the client. Use the built-in templates or create your own. 2. Send Specify a due date and a follow up schedule. Let Content Snare do all the client chasing instead of wasting your precious time. 3. Approve Content Snare will notify you when something is ready for approval. Lock it in, or request changes before checking it off.
The company is also dedicated to helping digital agencies grow through the accompanying podcast, Agency Highway.
It's as simple as it sounds, start using it. Start a free trial.
Work Examiner is a popular internet monitoring software that you can use to improve productivity, to prevent data theft and for many other scopes. It is loaded with tons of features and options that you should check on their website to have a better understanding.
Start a 30-day free trial.
MailMunch is a popular landing page builder that you can use to build unlimited landing and squeeze pages, without having any programming skills or previous experience.
Create high-converting landing pages within minutes using the drag-and-drop landing page builder.
InvoiceBerry is a dedicated invoicing platform that works excellent for small and medium businesses. Creating and sending fully customized invoices takes less than 60 seconds and the platform can be used also for tracking expenses, managing customers and much more.
Sign-up for a free trial, no credit card required.
Bonsai Contracts is a dedicated solution for freelancers, where they can create, fully customize, sign and store contracts and invoices. It’s the most professional such solution in this niche, solving all the normal issues that general software suits have.
SuperbWebsiteBuilders.com is the number one destination for users, who are searching for simple yet powerful web building tools. The website contains dozens of reviews, which provide truthful information about hosting providers, website builders, their overview, merits and demerits as well as niche specialization. Users, who have doubts regarding the best service to work with, may use the ratings compiled based on the reviews.
Xfive has a team of developers who care, and they can be hired as an extension of your team or separately for bringing to life your projects. They have over 10 years’ experience in web and mobile development, being a top choice for all types of customers, from small companies to large corporations.
Discuss your project with Xfive.
actiTIME is an online project time tracking software that allows users to track time, register leaves and add comments in a weekly timesheet. It works excellently for all kind of companies, from the small ones to Fortune 500 huge corporations.
Start a free 30-day trial.
One of the best ways to take your business up to the next level is to integrate online calculators and forms to your site. How can that be done? Easy. That’s what uCalc was created for! Allow your customers to calculate your services costs. They can also make online payments via the PayPal payment processor. Don’t wait, try it today — it’s free.
You found an awesome font, but you don’t know how to identify it? What Font Is represents the best font identifier on the market, being super simply to use and free. You upload the picture with the font or you write down the URL, and the rest is being made by the software. This web tool is loaded with over 450k fonts (premium and free) and a powerful font AI that will show you the font you are looking for plus over 60 similar fonts.
Wokiee is more than a gorgeous multipurpose shopify themes, it’s a powerful design tool that is packed with lots of designs and layouts, tons of features and options and a friendly interface that will help you build a store that stands out of the crowd.
With Pixpa anybody can create an online portfolio, without having any coding skills or previous experience. It is having a powerful drag-and-drop builder, lots of gorgeous templates, a friendly interface and tons of features and options that will make your portfolio stand out of the crowd.
You need urgently a logo design, or you have a tight budget? Instant Logo Design is the best solution for you. You simply write down the logo name, you decide if you want a slogan or a symbol and then you are good to go, choosing the design you like.
Founded in 2014, TMS was built and grown around developing a powerful service to extend or back up your tech team. Since then they represent the expert solution that you need for PHP, Node.JS, React, Symfony, Laravel and many others. Thousands of businesses and people around the world are using web applications built with TMS.
Get in touch with them.
Let’s stop lying to ourselves - we’ve all been there! Choosing the right colors for your design or artwork can be a real pain when you are just starting out.
Many Colourlovers actually started learning about color looking through other users’ palettes and trying to see how they match and mix them.
A good piece of advice I can give you as beginner color users is to take a look at some of the pieces your favorite artists have produced. How do they use color? How do they emphasize what’s important and what’s not? How do they create contrast? Do they use a particular color throughout their work in the same way? What message does that send about their art?
Whether we talk about designing, illustration, painting, photography, craft or any kind of art form that involves using color, what’s important to consider is the meaning of each of the colors in the color palette we chose for our art piece?
Colors have more to them then just to make our work look pretty. Besides making it come to life, they also send a message to our audience.
First, let’s understand the basics.
Primary colors are red, blue and yellow. All the other colors derive from these three.
We get secondary colors – orange, green and purple as a combination of two primary colors.
The first on the list is purity. A pure color is the one that hasn’t been mixed with any other color, therefore its intensity remains original. A good example is the primary color blue. If it’s mixed with a bit of red, it loses purity as its intensity changes.
Hue is dependent of the dominant wavelength and it is independent of color intensity. When choosing color for a specific artwork, you might need a certain color to be a hue closer to green rather than yellow.
Shade (tone) and tint are in effect terms defining two opposite processes. When we want a stronger tone of green, we add more gray to it. A quieter version of the same green will have a higher purity, meaning less gray added to it.
When creating a tint of green, we will add white to it. The more white we add, the lighter the color becomes. Primary or secondary colors amalgamated with white create pastel colors.
Lightness or value is a property that tells us about the amount of black or white mixed with the chosen hue. It is represented on the scale 0-100%. Green with 100% lightness is pure. Green with 50% lightness is darker.
Today we’ll learn about color and the cultural connotations certain colors have. I chose a couple of often underrepresented colors to analyze. For more colors and meanings, take a look at the book “The Designer’s Dictionary of Color” to comprehend color theory on a much deeper level.
This color awakens a sense of happiness without being intrusive. Depending on how we use it, in some combinations it can seem washed out and pale. On the other hand, when using butter we minimize the risk of unfavorable cultural implications.
Most nations relate butter to happiness, optimism, the feeling of general positivity. Its soft character makes it a good color choice for branding institution or trying to invoke a feeling of domestic bliss.
Other names: Lemon, Vanilla, Cream.
One of the successful applications of butter was using it for the color of post-it notes in 1974.
How would you use this color?
https://bit.ly/2Czfl78 https://bit.ly/2McX7rN https://bit.ly/2CzW5q9 https://bit.ly/2CwxgLM https://bit.ly/2oSsezu https://bit.ly/2wYGCuw
Nor green nor yellow, this color got its name after a French liqueur that is produced in a monastery close to Grenoble. This color screams creativity, boldness, youth. It shouldn’t be used as a green that presents nature as it’s more aggressive.
Other names: citrus, lime, yellow-green.
Cultural connotations can be positive and negative. Positive ones are growth, prosperity and travel. The negative ones are sickness and envy.
Which colors would you match chartreuse with?
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The word coral stems from old Latin word “corallum”. It’s a color often associated to femininity, the tropics, softness, courtship. In the culture of the Caribbean countries, it is regarded as a carefree, festive color. It is seen as a friendly color, and a tidbit more sensual than pink.
In the cultures of the East it symbolizes life force and longevity.
Marilyn Monroe used to wear a coral lipstick. It was contradictory with the rest of her black outfit. These colors were selected on purpose to send a message of her dual personality: simultaneously sensual and innocent.
Other names: salmon, shell pink, watermelon.
Have you ever used coral? If so, which colors did you match it with?
https://bit.ly/2Qg5oxE https://bit.ly/2NKvvzQ https://bit.ly/2ImabL0 https://bit.ly/2OhTNRe https://bit.ly/2DEMZsO https://bit.ly/2Ois2YN
Mint is a color that resides on a playful border between blue and green. Mint recalls of life, nature, financial prosperity. It’s associated with growth, youth, innocence, and beginnings. It is a cool color that has to be carefully sent to print. A slightly bit more of yellow can turn it into a turquoise, and not enough yellow can turn it into light blue.
It’s often used for brands related to spiritual pursuits or holistic healing.
It has to be carefully combined with other colors in the palette in order to avoid it looking too cold.
Other names: pale green, aquamarine.
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If red conveys a feeling of energy, scarlet conveys feelings of danger and passion. As a color, it's attention-grabber. It can be used more successfully than red alongside a color such as blue as it is less probable it will resonate and create a contrast that's unpleasant to look at.
It was used in times of Old Romans as a color that informed of one's prestige. Catholic cardinals often wore it.
Nowadays, as a color it often relates to education and knowledge, but also adultery.
Other names: Burgundy, brick.
https://bit.ly/2qWf0mw, https://bit.ly/2RZzYwj, https://bit.ly/2Kg5weA, https://bit.ly/2KhmrNU, https://bit.ly/2FvdH81, https://bit.ly/2zjQIaD
And last but not least - peach. Color peach reminds us of the fruit. It's regarded as warm and soft. It has been associated with the goddess Venus.
When selecting our nuance of peach, we need to be careful not to add too much yellow because that might remind of jaundice.
It is used in branding of a couple of prestigious restaurants around Europe, one of them being Sant Ambroeus in Milan.
Other names: Apricot, melon, shell.
https://bit.ly/2N8XIeD https://bit.ly/2xItyd8 https://bit.ly/2xVm1qJ https://bit.ly/2DCy7uR https://bit.ly/2QdWEI8
New year, new colors. Even though we love colors, sometimes we catch ourselves repeatedly using all the same combinations for our designs, and for our crafts. This short guide can help you understand more color choices and how and when to use them. Stop making excuses.
What color will you choose to include in your designs?
About the author:
Ana Maksimovic is the community manager and editor at Colorlovers. Part-time traveler and part-time web and graphic designer, she loves working with sustainable brands. She supports circular economy and good businesses and writes about social entrepreneurship. She is passionate about photography and nature - a never-ending source of inspiration.
Contemporary design is responding to the habits and lives of contemporary people. In the web full of content, yours has to stand out, attract and take someone’s breath away. To create visuals that respond to the modern online eye, you need to get even further more outside of that box, think bold and exotic, passion-driven and consumer oriented.
Over the past few decades, mankind got used to fitting boxes all the time - by gender, age, interest, hair color. Nowadays, the society is getting tired of being a part of a generalized audience, individualism is getting far in appreciations - everybody needs attention and unique approach. Therefore, the time of generalizing your User Persona is officially on it's way to retiring. It is time to put an individual in the focus of things, make everybody feel special, avatar by avatar.
A contemporary scroll-er scrolls down through million of posts and adds every day, from the moment we wake up and grab our phones, to the moment we drop them next to our bed in the evening. To really get someone’s attention has never been this difficult. In the ocean of colors and codes, your idea needs to stand out and reach the thumb of your customer. It is no longer about pretty, elegant and sophisticated design, the next focus that will reach the market popularity is the shocking, provocative, teasing. The factor of unexpected is what gets people to stop scrolling and take a look at your visuals - this is the magic window for your success in design.
Social disconnection is bringing the world to a state of nostalgia and melancholy, seeking for different party types, looking for alternative ways to connect. This is exactly why the era of our parents is so vital for this new emerging culture. The new, millennial, IT literate generation longs for a time of innocence and dancing, when the world just started opening up, but you could still have quality social time. This need to relax and enjoy life inserts a new type of groove and retro suddenly became cool. Your audience is buying the vintage dreams wrapped up with a bow, and this trend in design has been here for over a few years now, but it is only growing and expanding.
As we are approaching the end of the decade, black is the new black, and emotional strength and vulnerability is the focus of individual interests and passion. New trend, new consumer, dictates to be treated like a living, emotional being, and no longer as a data on a chart.
About the author:
Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.
Designs can enrich our lives in many ways. They can be useful, practical, interactive or beautiful. Smart designs are those that are giving us the best of these four worlds.
Signomatic is a UK based company specialized in sign design and production. They combine dulce cum utili in a very contemporary and creative way - they create what everyone needs, while delivering a very enjoyable interactive experience.
Whether you need a roll-up banner, door sign or a name tag, you will most certainly find that their Design Page has the dreamy kind of interface where you can easily turn your vision into reality.
They really have thought of everything - their website gives you an incredible amount of options for a full experience and your absolute satisfaction. Starting from choice of materials (wood, plastic, aluminium), though custom size and shape of your sign, and various possibilities when it comes to fonts and colors, Signomatic team convinced us that a happy customer is their number one goal.
Whether you are already a design entrepreneur, or you are just starting off your career, signs with your brand will certainly boost your credibility and make you look trustworthy and professional. There is as much to a good exposure and presentation, as there is in a good handshake with a new client. Also, by investing in your own custom made signs for your office and your name tags, you are showing that you care about details, which is of huge importance in this line of work.
Custom made name badges - you know you want one. With over 3,5 thousand customer reviews, Signomatic five star rate proves their expertise in printing or engraving everything you can possibly think of. Their large library of sign examples helps you boost your creativity and upgrade your idea. Your signs should stand for your brand and be designed with the right style, elegance and trust.
On top of delivering great quality, Signomatic also cares for the environment, by offering you eco options for your sign design. Are you ready to level up your business with a sign? Why not start now? Explore Signomatic website to discover what speaks to your brand best.
Graphic designers spend an inordinate amount of time thinking about the meaning of things. They ponder why and how this info can be used to help others in a visual manner. Indeed, the art is involved in the graphic design but not in the way most people think. They say the art tries to reveal the world of an artist, but the graphic design tries to help others.
So, here is the list of trends in in the design for the next year. You might ask how we have worked it out. The PaperCheap team did a lot of research, compared and evaluated different international companies’ logo, images, websites, animations that took over the world and sparked an interest across the whole planet.
There are more than just seven graphic design trends for 2019. But these are the main ones to look out for.
The first major design trend we are going to see in 2019 is a creative typography. It is the use of text and fonts in different compositions. It became a key trend a few years ago but we are definitely going to see more leaps and bounds in the next year. There will be more dripping text, serif typefaces that have things missing out of it.
Nowadays everything bigger and bolder is better. So, designers are going to use artistic effects and bold type for the headlines of their designs. Typography is all about the text that stands out and captures attention. It can be combined almost with every design technique you can think of or by itself and still stand out.
If you think about the last few years, I can almost guarantee that the word minimalism is popping into your mind somewhere along the line. But double exposure is the exact opposite.
There is a continuing trend of it. We will continue seeing a rise in the use of double exposure more and more in 2019. Designers are not only experimenting with its effects for fun artwork. It is used in advertising and other areas of design as well. There are a lot of step-by-step guides to make you a double exposure photo or poster in Adobe Photoshop. So, try it out and be in trend.
With cryptocurrencies and their blockchain exploding in 2018 we have seen a massive trend come about 80% of all cryptocurrency websites featured the particle background. Particle animation is a great alternative to the standard hero sections on a web page. This kind of elegant cosmos-inspired theme works fine in combination with solid color illustration and vector drawings, as well as with photos. The great thing is that animation varies. You can create a bunch of dots that move chaotically or a constellation where you can connect circles with thin lines.
We are sure you heard of the bright and colorful hues of the 80s and the 90s. Well, it is gaining popularity once again. As we move away from ultra-flat design, you can expect to see more geometric patterns inspired by the era of our parents. The 60s rounded serif fonts never go out of style too. There are and there will be a lot of big chunky rounded serif in graphic design. It is definitely one of those things that has a retro feel but also in a way it feels new.
Pantone 18-3838 ultraviolet is the color of the future year. It is used to convey meaningful, empowering and inspiring messages to people. Also, the use of watercolors is more prominent. Watercolor adds a level of hand-done painterly, emotionally an evocative way to create images that really offset the kind of type and stripe. Watercolor creates a very fluid juxtaposition between the type and the design elements and the illustration.
In the graphics world, everything moves towards motion and away from the static design. Cinema graphics is an image with parts of the image that are video. It can be a fresh coffee and steam coming up off it or clouds that are moving around the top of the mountain. It definitely adds a cool element to the website. Whether it is through your blog post or a page background, it will definitely be in style for 2019.
Everything old is new again. The vintage ultra-detailed graphics is a combination of many hand-drawn fonts, curvilinear elements, and block-printed compositions. This trend has been out there for quite some time but it certainly is not going away.
In the recent past, the internet has taken over every sector of the world’s economy. Thanks to the power of the internet, today, it’s easier to serve a client regardless of his or her geographic location. As a result, many businesses have witnessed a rise in sales. Surprisingly, even the newbies can now have a share of the pie in the already flooded market. The website is one of the few internet tools, and that has seen many businesses continue to thrive.
However, the idea is not to have just a website. It’s about creating a website that can win you a high return. For sites, especially the business related, conversion is always the first thing to consider. You should ask yourself, how active is the website when it comes to converting your traffic into customers? If your traffic doesn’t match the conversions, then something is wrong with your site. Many factors may contribute to the problem. However, web design has a powerful impact on your buyers and choices.
Without further ado, here are the top 10 ways you can improve website design.
The first and the most important thing to consider is the plan. Unless you’re a magician, you can never design a site blindly, and earn rewards. Today, there are many designs in the market to borrow. However, each model is suitable for a specific client base. When planning the model, you should put yourself in the customer’s shoes to derive a site that meets their demand.
While in your customer’s shoes, recreate the journey from the first time they bump into your website to when they become your customers. After understanding the tour, you will be able to come up with pages that your clients will view along. With such a plan, you will be in a position to design short pages, and with all the information that keeps the visitor glued to your website. The idea is a long-term project to winning customers. You should understand that not everyone has the time to go through all the crap only to locate some little info.
The color theme is also one of the critical things that you should have at the back of your mind before putting the design into work. Color has the power to relay the message. After all, it’s the first thing that catches your visitors attention. Therefore, you should take your time to come up with a color theme that will win the hearts of your target audience.
At times, it’s usually difficult to pick a suitable color based on the many colors out there. That’s why you should first research your target audience to come up with a design that meets their taste. For example, if you’re targeting the men, try working with black, blue and green. For the ladies, bright colors such as purple, pink, and green go well. Also, the color theme should somewhat blend with your brand. Don’t confuse your visitors. Let them feel that the website and the brand are the same things.
Whether you own a business site or an individual site, winning the trust of your visitor is vital. The choice of photos you upload on the website plays a crucial role when it comes to changing the customer’s perspective about you. Today, you can acquire images online and which match your site. The images can at times grab the people’s attention. But, it’s advisable to avoid such pictures for the sake of converting your visitor into customers. Successful entrepreneurs always insist that your website is an advertising tool. Like any other advert, use of real images on sites is essential. It’s advisable to use the pictures of your employees, for example, or those of famous people. Your visitors can easily relate with people they know and hence developing some trust in your business. Such images make your site look legit to the visitors as compared to one stuffed with unfamiliar photos. Also, you can have pictures of people in the background of landing pages. A recent study revealed that this technique boosts the conversions.
Professional web designers always insist that one should prioritize scrolling over clicking when it comes to designing a website. However, most of the sites have their bulk info compressed into sliders or accordions and hence the many clicks. Not long ago, a study revealed that visitors like scrolling over clicking. The fact that the clicks require the sites to reload makes it unbearable, especially for the users with poor network coverage.
For example, not long ago, Crazy Egg converted their many pages into a 20-times longer page. As a result, their conversions went up by 30 percent which is a good figure. Therefore, it’s high time you reconsidered your page layout to improve efficiency. With a single page, the high chances are that your visitors will view every part of the document. While for the many pages, the chances are that the user will get bored of clicking while on the third page.
As stated earlier, there are many website designs in the market today. Some are complex while others are easy to comprehend. When designing a website, you should know that not all users are computer literates. Therefore, you should keep the site simple and straightforward. Don’t choose those complex themes and designs that are hard to understand.
Remember, the aim of the website isn’t to showcase your designing prowess but to win the hearts of potential customers. For example, you can try working with the single-column designs. They make the site look clear and easy to read through. Also, the users enjoy layouts that they can easily relate. Therefore, you must ensure that the design is standard. However, you can play along with the colors and themes to make the site stand out in the crowd.
Many are times you go browsing a website, and it takes longer to open. What strikes you first is that you’re low on data or the Wi-Fi connection has gone down. However, after trying a different site, you notice that it’s the site that has a problem. Speed is one of the most important things that you should have in mind before introducing the website to the world.
Various studies have shown that the speed has a significant impact on the user’s satisfaction, as well as, conversion rate and which is crucial. The truth is, when the site is slow, users will not be willing to stick around for long. Also, search engines consider your site’s speed when it comes to the rankings. Therefore, it’s advisable to seek the professional website design services to come up with a strategy that makes your site as first as possible.
Currently, the business sector, for example, has continued to grow with new entrepreneurs emerging often. The trend has increased the competition even in the online platforms. Today, with the many businesses offering similar products, it’s usually a challenge to win recognition. Therefore, when designing a website, you should come up with a site that can be found easily.
For example, the site’s name should match that of your brand. The matching is helpful, especially to those new customers. That’s is, they can get to access your site by searching your brand name on the search engines. Search engine optimization is also a strategy that you should highly consider when it comes getting your website found. SEO considers the search terms that your potential customers are likely to search.
With the terms in mind, you should come up with content that matches the needs of your visitors. Luckily, you can utilize the many forms of content available to come up with a proper SEO. However, be sure to research on what your target audience is searching. The research helps in coming up with keywords that will translate into higher conversions.
The advancements in tech have played a significant role when it comes to improving the lives of individuals across the globe. Now and then, new improvements make their way into the already filled market. For example, a smartphone is one of the gadgets that you can never ignore. It holds the key to the future. Accessing the internet is one of the few ways the smartphones have come to the rescue of both the entrepreneurs and the customers. Today, with a smartphone and a connection to the internet, you can order some goods from any geographic location. Various studies have revealed that about 80 percent of internet users use a smartphone. Also, another study states that smartphone owners get to spend most of their day scrolling through their phones. With such a promising figure in mind, you should consider trapping the opportunities offered by the smartphones. Come up with a site that favors almost every smartphone in the market.
According to Google, about 61 percent of users are unlikely to return to a site that they had trouble accessing earlier. Therefore, you should ensure that your site is the first place they sought after and that means making it simple for all the phones to load. You need to ask yourself why the visitors are using their smartphone to access your site and what things they are seeking. From the finding, it can be easier to implement a design that allows them to do things efficiently.
As many web developers will tell you, your website is like your house. That is, whenever visitors come, they wait for you to give them directions on which room they can enter. Therefore, to improve your website’s effectiveness, you must guide your visitors from the first page to the last. Make sure they come across every information that is necessary. You should understand that your visitors don’t know what to do next when they land on your first page. Therefore, directions are a must. There are many ways to direct your audience. However, call-to-action buttons are one of the few successful ways to indicate the next step that the user should take.
The buttons are successful in that they can guide the users based on what they require in specific and not generalizing. Besides, you can incorporate call-to-action buttons that provide your audience with educative materials or solve their pain points. Such buttons portray your company as resourceful, and the audience will be willing to return for more info or your services in specific.
When it comes to experiencing the real power of the internet, follow buttons are among the vital things to give a priority. They are the key to enriching your internet presence. If your website doesn’t have the buttons to your social media platforms, then you’re missing a lot when it comes to improving the traffic. You should introduce the buttons. The buttons ensure that your visitors follow you on the social media pages. From the pages, it’s easy for the visitor to track your activities as compared to the website.
Also, remember to include the social sharing buttons in your website and the content. As many successful entrepreneurs would tell you, you build a business empire from your existing contacts. When it comes to the sites, your contacts are the random visitors. Therefore, you should provide them with the share buttons for every content you publish on the web. In return, they might share the links with friends, and hence the traffic is generated magically. The fantastic thing about these two strategies is that they are long-term projects. That’s, once the buttons are shared, they will remain there and still generate traffic as long as the internet exists. Therefore, don’t hesitate to make the right move.
Today, and with the competitive business sector, coming up with a website is vital. A site is a key to more and more clients. However, designing a website can be hectic, especially for those individuals who have little knowledge about the computing and internet world. In this article, there are top ten ways you can make a useful website. Read the tips carefully and enhance each one of them. It is also advisable to seek the help of qualified website designers. Almost all of them have a broad experience and can assist you in coming up with a successful site.
What is your favorite color? We all have certain colors we like better than others. Today we'll go though the list of eight beautiful colors, which were so popular that they made it into names, and they are still used around the world.
Name Pink is standing for "a healthy person", inspired by this enthusiastic, cheerful color. Clearly, the singer Pink had something to do with the trend of this name in 2002. It might have not been that much popular since, but it still remains one of the most beautiful unique names.
Gray is sometimes shot for Graham, but it sound super elegant as a middle or last name. There is something sophisticated in gray colors, simple and decisive. Gray would be the head of the company with that name.
Violet is a very popular name today. It gained it's popularity from "Charlie and the Chocolate Factory" book and movies, where we were introduced to Violet Beauregard, who loved to chew gums. Purple color stands for nobility and ambition, yet violet somehow has a touch of innocence and purity in the spectrum.
Rose has been shown to be a timeless name, it is good choice for first and middle name at all eras. When we think of this name, some might think of the "Titanic", but what the color itself is presenting within this name is someone to be admired and someone who is a happy and honest person.
Aurelia and similar versions of this name come from a Latin word actually. The meaning of this word is "golden". Golden color, being close to yellow and brown, is what we associate with magical, illuminating and wise.
Ruby is a powerful and hot name. It comes from ruby red color, which is strong, independent, exciting and dangerous. This color is what suits a passionate, motivating leader, a person who is bold and goes for challenges.
The origin of this name is Greek, and it comes from the color black. A person that this color and name would suit is someone mystical, gentle, authoritative and prestigious. If your parents gave you this name, they must have had high expectations :)
Not many people have this name as their surname, although it works great for a "Friends" character, Rachel Green. Still, this remains an interesting middle name and it's very nature friendly, energetic and optimistic. Personally, one of my favorites from this list.
What do you think of our choice? Do you have your personal favorites? You can tell us in the comment section bellow.
About the author:
Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.
From the advent of the 21st century, technology has been integrated into our lives. Even more so with the invention of the smartphones. Our smartphones have become an essential part of our lives. These days, they are like an extension to our hand. So, for the fashionistas, the phones should also match their style statement. Here we present some really cool and easy DIY techniques using which you can create astoundingly distinctive covers for your mobile phones.
If you like handmade accessories then this technique is definitely for you. You can easily make an embroidered handmade phone case for your smartphone by just following these simple steps;
Use a perforated phone case and print out a design template on it.
You can create any woven pattern you want either cross stitch or back stitch.
For cross-stitch, you can use the perforated pattern of the case to easily sew the cross stitch pattern onto the phone case.
In order, to make back stitch pattern consider 3 holes on the plastic phone cover i.e. 1, 2 &3. Now insert the needle from inwards and take it out at 1. Secondly, insert the needle at 2 and take it out at 3. Now, again Insert at 1 but this time pull it out at 3. Repeat this pattern creating equal stitches until the pattern is completed over the whole phone cover.
This one is another great technique of decorating your old phone case into a completely new and unique piece of art. All you need to do is follow these simple steps;
First of all, take the fabric and place it on a flat surface.
Secondly, take the transparent phone case and brush the decoupage glue all over its outside surface of the phone case & remember to cover its sides too.
Now place the phone case onto the fabric and cover it with the fabric neatly by curving it around the edges.
Wrap the fabric all around the phone case, pinching it until it sticks onto to the case properly. Apply more decoupage if needed.
Let it dry for several hours and after that trim off the excessive cloth using scissors.
At last, use the crafting knife to cut the holes for charger, lens, and buttons on the newly made phone case.
This one is an extremely easy yet chic piece of art for your smartphone.
Apply glue onto the back of the transparent phone case.
Place the broach or any other jewelry piece at the left-sided corner near the bottom of the case.
Now add other pearls and beads onto the case in such a way that the whole case covered.
Let it dry completely for 5-6 hours.
Voila! Your stunning pearl case is ready to use.
We hope that you will be able to create some unique phone cases using these easy DIY techniques. Since you’re going to have a dandy phone now, be sure to install a phone tracker on your cell phone to keep evil hands off of it.
Understanding the power of color in branding can be extremely beneficial to those devising marketing strategies for businesses both small and large. Color is primarily associated with aesthetics, and this on its own is already an important factor in branding. However, color impacts much more than cosmetics. It can also help brands establish their message, improve brand recognition, and even drive website conversions. In this post, we’ll focus on branding and go through some telling facts and figures related to the impact of color, its relevance regarding brand message and brand recognition.
Color matters and research focusing on its impact has unveiled that it actually matters quite a bit. Information compiled by Design Advisor highlights that a potential customer takes, on average, 90 seconds to assess a product; in that short time, color is said to account for between 62 and 90% of the decision to purchase or not.
In terms of specific products, the set of options available for purchase can heavily affect sales, as two-thirds of customers will not buy an appliance if it isn’t available in their preferred color. These figures give us an introductory picture of what’s at stake. Let’s move on to specific cases and explore different ways of using color.
Color and meaning
Color works as a metaphor and carries symbolic connotations. Think of all the times you’ve gone through color motifs in literature class or heard praise of a particular way in which a movie director constructed a color palette in their film.
Having said that, it’s worth noting that context matters. Different cultures think of certain colors in different ways, and individual memories and emotions also factor into interpretations. However, color psychology helps us understand the common ways in which color is interpreted and associated, as well as the type of feelings it can convey to the observer.
For instance, green is typically associated with nature and connotes feelings of growth and harmony. Notably, it is used by businesses that wish to establish an eco-friendly or ethical approach, and many food companies use it to help associate their product with healthy foods.
Black connotes elegance and authority, which is why brands such as Jaguar, Mont Blanc, and Yves Saint Laurent utilize it in their logos and general design strategies. Another common choice for businesses wishing to convey a sense of elegance and polish is white. White is more approachable, yet still associated with perfection, which helps brands such as Apple set themselves apart without alienating market segments.
It’s good to keep in mind that although differences in preference between genders are not stark, men tend to prefer bolder colors and shades, while women tend to prefer soft colors and tints. Still, sky blue and green are most liked by both women and men, which makes them good options for unisex brands, in the markets where this makes sense.
Brand recognition and storytelling
Up until now, we discussed color and its meaning, with examples drawn mainly from logo designs. However, there is much more to it than this. As mentioned earlier, color accounts for up to 80% of a business’s brand recognition.
Brands rely on specific colors to establish their identity and ensure quick recognition by potential customers. For example, Facebook is blue, Netflix is red, and McDonald’s plays with a combination of red and yellow. The repeated use of certain colors in a strategic way establishes a connection between the color and a brand. Think of it this way: wouldn’t Facebook’s page look odd if its interface was a different color?
Many up and coming brands are testing impact and recognition factors by alternating the color they use in their ads and choosing the most effective one. Research indicates that the effectiveness of color in branding depends on how appropriate it is for the product being sold; in other words, whether the color used in the branding thematically “fits” the brand. Thus, it is key to think of a brand’s story and overall message, before choosing a color scheme to represent it. Heinz, for example, decided to change their scheme from red to green and experienced the largest sales increase in their history.
When utilized correctly, colors can be a powerful profit driving tool. Consumers are more likely to choose an easily recognizable brand, which means that increasing and improving a business’s presence through strategies mentioned above can lead to gaining loyal customers.
In an increasingly competitive environment, businesses ranging from small corner shops to huge multinational corporations would be wise to dig deep into their chest of branding tools and use everything to their advantage. Color can act as one such successful tool for brands attempting to set themselves apart, increase the intensity of their brand message, or simply wishing to establish themselves as a recognized brand. Smart use of color is the way to go.
The only way to grow your business is to gain new customers. One cost-effective way to secure new leads is via social media. However, it's difficult to know where to concentrate your efforts for the best chance of success.
Social media continues to grow in numbers and frequency of use. Facebook has about 2.2 billion active users each month, and other social media sites are on an upward trend as well. However, just throwing stuff out there — whether on Facebook or another social media site — isn't the most effective use of your marketing time or dollars.
If you want to improve your social media presence, here are seven key steps you need to take as soon as possible.
"Know your audience" is good advice for nearly every type of marketing. It's the basis of figuring out where to have a social media presence and how to reach the specific demographic of people you most want to reach. There are many ways to improve your knowledge of your audience.
Start by studying your website analytics. Who visits your site? Where are they from, and what type of device do they use? Collect as much information as you can. Next, look at your audience on social media right now. You'll also want to study the audience of your competitors and poll your current customers. Collecting all this data and looking at it as a whole allows you to gain a pretty good picture of who your audience is.
Once you have an idea who your typical customer is, take the time to figure out how best to connect with the younger generations. Millennials are one of the largest generations in history, starting to surpass even the baby boomers. Gen Z is right behind them and coming into buying power of their own. If you want your business to remain healthy far into the future, you must connect with those who will be customers for many years to come.
The younger generations want a clean, uncluttered look on your website. They also want to be able to connect easily with your social media channels. Include links on your page so that they can like your social media with a single click or two.
It's important to choose a color scheme and stick to it across all your channels. If you use blue and white on your website, use the same blue on your social media channels. While you can change the look a bit, the page should still be immediately recognizable as your brand. Different colors evoke different emotions in people, so choose wisely based on the emotions you're trying to inspire.
Shopify has a green shopping bag logo, and they use this same color bag and logo across all their online presences. Note the green logo used on Twitter, Facebook, Instagram and their website. The minute you land on any of these pages, you instantly recognize that logo, which is highly relevant to the shopping cart services they offer.
About 56 percent of businesses use social media metrics to track likes, shares and comments and figure out which campaigns work. When you see which ads perform best and which target audiences respond the most, you can use the money you spend on social media ads more effectively. The more information you have, the better. Part of this strategy goes back to point one of knowing your audience, but you also have to see the ways that audience performs on the specific social media platforms you're on.
If you choose only one social media network on which to start, choose Facebook. The most commonly used social media platform is Facebook, boasting 79 percent of US-based people who are online. Even the rapidly growing Instagram is only a distant second place, at 32 percent of American internet users. While older generations do use Facebook more frequently than the younger generations, most individuals still maintain some presence on the social media giant to stay updated about family and friends.
When consumers have a positive experience with a brand on social media, they're 71 percent more likely to recommend that brand to others. Spend time training your social media managers in your customer service philosophy, how to handle complaints and engaging with people online. The more positive the experience, the more likely people are to share information about your brand with others and expand your social media reach.
Adobe has a page on Twitter devoted to customer service called Adobe Care. Note how they respond to a customer complaint above. They apologize for the problem, let the customer know what's being done and offer a temporary solution. They also respond quickly rather than leaving the customer hanging.
Even the most diligent social media manager gets busy with other campaigns and misses a post here and there. Fortunately, some tools allow you to schedule ahead of time so that you never miss another timely post again. Automate posts by using apps such as Missingltr, PromoRepublic and HubSpot to automatically generate campaigns based on blog posts and fill out your calendar.
Some tools are free, and some cost a monthly fee. Use what you can afford, and as your company grows, invest in better tools that automate more of your processes.
These seven tips generate a better social media presence for your brand. You can take several small steps on a daily basis that will improve your social media reach, such as adding vibrant photos, investing in video and finding your voice as a brand. With time, you'll gain more followers and drive more traffic to your site from your social media pages.
Lexie is a graphic designer and typography enthusiast. She spends most of her time A/B testing websites and creating style guides. Check out her blog, Design Roast, and follow her on Twitter @lexieludesigner.