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Branding is absolutely crucial to any business, and visual design is a critical part of making branding a success. According to business gurus Entrepreneur, an effective brand will open new doors for your business, with new opportunity linked inexorably to brand effectiveness. With the hyper-visible marketing of today’s world, finding a cohesive brand requires careful analysis of the visual design and color trends of the day.
Pastel colors have been slowly saturated to the current day, where, according to the Forbes visual design council, bold and bright colors rule the roost. Today’s consumers enjoy having a frank relationship with their businesses and relish conducting business with anything they perceive to have a human touch; the bluntness of solid colors exemplifies this. Your logo and livery can encompass this by deploying simple and bright themes. Think of Google’s classic logo, for instance. An upside of this trend is the straightforwardness with which it can be achieved. Tools as simple as vinyl can be deployed to great effect, for instance; the striking colors of much vinyl design lends itself to the bold and bright trend.
Symmetry has formed the basis of much graphic design; people generally enjoy coherent designs that tie together colors and elements in a simple and understandable fashion. However, asymmetric design is starting to become more popular again, with particular reference drawn to the patterned but asymmetric Fibonacci sequence. Found throughout nature and described as the ‘golden ratio’ by researchers at the UK’s University of Surrey, the golden ratio provides a design format that evokes the beauty of nature and is satisfying to look at. When tying this into colors, consider placing bright and bold colors into sequence; even if the colors typically clash, you can create designs that are striking while also evoking emotion in customers. Ultimately, this will build your reputation and help to create a coherent brand.
Bright and bold colors, arranged into pleasant but striking sequence, are the order of the day. However, evidence suggests that this is where it should top. According to online mag Creative Bloq, minimalist design speaks to more people through its simplicity. Your brand and logo should use color combinations that speak enough about you that it can be gained at first glance. In the smartphone-dependent, low attention span consumer base of today, this will be especially important. Pick a palette, stick to it, and enjoy a low-key approach to marketing. Having a simple but consistent design will help to develop the brand of your business and make it relevant in the eyes of your consumer base.
No business can underestimate branding, and in turn, they should take color use very seriously. Modern trends point to a new order of simple, bold, and bright designs that break the cultural norms of the past decade while still retaining simplicity. Engaging with these trends will help your business to grow and stay relevant in a competitive market.
The virality of content is a curious phenomenon. Sometimes you write a simple article or you turn a video. You publish it and a few days later, your content triggered hundreds of shares.
Without knowing why, you have created viral content. Many entrepreneurs and marketers would like to know the secret of virality.
It's true anyway!
Which entrepreneur would not want to have more exposure for his brand, ideas or products quickly? In fact, virality is simply the best way to quickly gain visibility and traffic without necessarily paying for it or being an SEO wizard.
The 5 ingredients to make viral content
1) The social value: Share what motivates your audience
Social value is the idea that people who discuss a subject, in public or on social networks, do so because they want to appear interesting, intelligent or "cool". If the mere fact of talking about a product or idea makes us look like someone interesting to others, then chances are we'll talk about it around us. It is the social value, the value we place on the information we share with others. In fact, this desire to share our thoughts and experiences is at the root of the phenomenal success of social networks.
It's not just the titles that will help your content become viral, the content itself has a say.
Let's take an example.
You sell organic products and you would like to be a little more visible on the Internet?
For example, you could write an ultra-comprehensive blog post about the dangers of pesticides and share it on your social profiles. It is likely to be shared by others, because from the outside, it implies that they 1) care about their health and that of others and 2) care about the environment and the food brands they consume.
3) Emotion: Caring is sharing
This concept is simple and you surely know it. We share and discuss things that involve strong emotions. Whether positive or negative, it does not matter. Moreover, one of the emotions that sticks to our TV screens and triggers the word of mouth in a crazy way is fear.
Fear is selling. And that's true. Why do you think the media is constantly talking about the misfortune of others or the attacks? Because it makes talking! Because we read and share this kind of articles. For the greatest happiness of the media.
It's not just negative emotions that make you sell and trigger a monster word of mouth. Joy or hopes are emotions that trigger sharing.
4) The public: Become your own PR representative
People tend to mimic what others do. Rather than choosing ourselves, we prefer to emulate or be influenced by the choice of others. This is called social proof.
But you can’t imitate what you can’t observe. The idea here is to make your products or ideas more observable to others, making them easier to imitate, and therefore more likely to become popular. We want our products / ideas to do their advertising on their own.
Have you ever seen how many people use a Mac in a Starbucks?
There are many!
For several years, Apple has placed its logo on its laptops so that the user sees it when opening it.
The problem was that the logo was presented backwards for others when someone was using it, which posed a problem of recognizing the logo and could even harm the image of Apple. Steve Jobs, as a good marketer, made the decision to place the logo in such a way that it is visible to the public and not to the user. Today, in public places, the luminous apple is recognizable on all Apple computers. The visibility of a consumer choice by a large number of people triggers a well-known human behavior: imitation. If a lot of people use the Mac, then it's probably a good idea, and we should use one too.
How can this apply on your social networks?
On Facebook or Instagram, you can make your content more observable by the public via advertising. For example, if you have a Facebook page, you can boost your publications from $ 5 and show your content potentially in front of more than 1000 people. Or you can softwre related to Automatic Viral Alternative. Based on my experience, it works!
Keep in mind: can people see you using your product? How can you design your product so that it does its advertising itself (ex: MacBook)? Do you use an unconventional logo, sound or color for the public that could be highlighted?
5) The practical value: produce useful content for others!
Why would someone want to share your content if it does not add value?
This value is the utility. If we can talk about a product or content that can help others (i.e save money, save time, improve our health, etc.), then we will talk about it around us. It's something natural.
How to do on social media?
Here again, it's easy to set up. Your product is super useful and can improve people's lives. How to make people know it? The answer (and it's still the same): Create useful content. Why not make a video that explains the usefulness of your product or its new features? It's more and more common on social networks.
Hopefully the 5 tips above can help you to produce viral content.
So, you have decided to design your own website for your business but how do you get started? The colour of your website is just as important as other aspects such as the images used and the content that is written – but how do you get it right the first time?
In this article, we are going to give you some tips to help you get your website design right the first time. Keep reading if you’d like to find out more.
Colour is very important when it comes to designing your website and so it is something which you will need to consider in great detail before you get started. If you already have your logo designed, then you should match your website colour scheme to this. Otherwise, you have a blank canvas and can choose any colour that you think might work. We suggest that you stick to one or two main colours to avoid confusing things.
If you want people to stay on your site once it loads, you need to make sure that you are nailing the layout the first time. This online casino is a prime example of a site that has a good layout that is clear and attractive to look at. Your layout should complement your colour scheme and it should make the whole experience more enjoyable for the visitor.
When anyone visits your website, they will need to be able to get around. Your main menu is the base, it is where all of the main pages go, and it is how your visitors will navigate. You need to make sure that the main menu is clear and that it is easy to find. Try to choose colours that will stand out against the background so that your visitors are directed to the main menu right away. This site is a great example of a site that has a good main menu.
Finally, we think that you should make sure that you are filling the space on your site well without overcrowding it. You want to show that a lot of time and effort has gone into creating your website and choosing the colour scheme, so you want to make sure that there is plenty of content on there. Try to fill the space but don’t go overboard. Give your visitors room to breathe and they’ll be more likely to stick around.
You never know how many times someone is going to visit your website, so you need to make sure that you are getting things right before you even go live. Try to choose the colour scheme to suit your business and don’t overcrowd things with too many colours. You should also keep the design clear and easy to follow if you want to keep people on the site. Follow our advice and you should be able to get your web design perfect.
Even though we are surrounded by data, it's not easy to remember or comprehend isolated numbers. However, when put in a story, it becomes more relatable and easier to remember. This is one of the major reasons why infographics have become so popular among marketers around the globe. However, with the surge in use, it is highly important that you strategize your infographic carefully in order for you to drive traffic, generate leads, and build awareness. Here are some things you should and should not do when it comes to infographic creation.
You need to break down your message in a way that will make it easy for your customers to understand. make strong accurate sentences then use data to support what you say. Always remember less is more when it comes to infographic. Use contrasting colors to make it easy for your readers to understand everything immediately. this is more so if you need your customers to focus on specific data.
If you format your data poorly or keep it an organized, then it won't get you very far. If you want your data to be effective, you need to put more focus on the categories that makes the point. Arrange your data in a category that makes it easy for your customers to grasp everything in an easy way.
Don't use boring titles that leave nothing to the imagination. If you give everything to your customers on the first sentence, there will be no point for them to read further. Use enticing headlines that will lead your prospects into valuable information. Use concrete metaphors to visually impact your customers. Include data that supports your point and make it detailed enough to convince them. This way, it will be easy for them to remember, recognize, and share it. Don't use weird formatting because customers get bored very easily. You should also use the right infographic tools so you can make your design and distribution very easy.
Use everything you can from expert support, to customer quotes and testimonials in order to make your messages believable. You should also use good data so that your customer will trust you and come back for more information. Never show numbers without context because good stories tend to be emotional and your message will get across as long as you make your customers feel something. You can use your data to start conversations or incite curiosity so your customers want to know more. If you are content has the context or emotion, your readers will not know how to perceive it whether negatively or positively. Effective use of infographics and chat could dramatically improve your marketing campaign significantly.
These are some of the dos and don'ts of infographics. As long as you know what you're doing, they can change your marketing campaign significantly. Using the right infographic tools such as Visme. Visme has many free infographic tools that you can use. The right tools go a long way because you will be able to create amazing infographics.
A webpage is not just about information it contains but also the impact it leaves on the viewers. This is why color selection turns out to be a significant aspect of website design that a reliable marketing company like RankOne SEO Agency will help you figure out. While you don’t need to turn your site into a rainbow, thoughtfully curated color implementation will make your brand value look clearer.
This article aims towards assessing how essential colors are when you’re planning to showcase your brand image through your website.
The first impression of your site's visitor is always going to be the way its colors pop up. Studies suggest that colors tend to impact a person’s instinct and you can leverage this fact to readily come up with a color palette that goes hand in hand with your brand’s philosophy. You can drastically improve the visiting time when your targeted audience finds relevant color choice throughout your webpages.
This creates a personalized recognition that assists you in standing out among your competitors. Brand recognition should be the essential focus if you’re up to gaining loyal customers who can relate to your content.
Colored websites tend to be more appealing to any user because this way, you can showcase the theme of your brand more precisely. For this, begin with understanding the color wheel and analyzing how different shades are related to emotional triggers. Psychology suggests that you can drive massive targeted audience if you ensure going with a well-speculated choice of shades for different site elements.
Colors also determine how likely a viewer is to react to numerous CTCs you’ve placed on your website. One will only tend to respond if you have incorporated colors that go well with your products and services. Moreover, website designers also consider the correct placement of colored elements so that essential portions can be highlighted.
You can improve the focus on any particular site element with the help of suitable color choice. However, make sure you only highlight the most important sections of your website. This is because unnecessarily colorizing everything will make your content look overdone.
Now that it’s clear that color selection is a vital part of successful website design, here is a rundown of things to help you master color choice.
The foremost advice is to go with colors that match your website’s offering. For instance, using too much of red color for organic or environment-friendly products might not be the most suited preference.
Keep your targeted audience as an utmost priority when it comes to selecting colors for your webpage elements. Factors like gender and age of your potential customers determine which colors options are going to be the most relevant
The background should also be kept in accordance with the text color you’ve decided to go with. This is because the background color of your website majorly impacts readability. Try not to combine too many colors here in order to ensure a sober background that can showcase your content nicely.
Do ample research and consider expert opinion before finalizing color selection for your site. It’s also advised to pick some of the best practices from your competitors so as to come up with a color pattern that makes on stay on your webpages.
Here’s an overview of color choices depending on the industry you deal in. It’s suggested to stick to conventional selection methods as these are based on extensive research and result analysis.
Yellow: As yellow has a straining effect on the eyes, it shouldn’t be used aggressively in a website. However, this color represents cheerfulness and can be handy when you’re dealing with leisure products. Try to include yellow where you want to signify some creative elements on your webpage, especially if your brand is related to children.
Red: This color turns out to be a viable choice when you need to highlight certain CTCs on your webpage. You can use a combination of red to provoke emotions in viewers so as to make them take active action. Brands dealing with children products massively use red shade so as to maximize user response. However, red can be very sharp to some people’s eyes, so it becomes vital not to overdo this.
Black: It can be a great choice when your brand deals in art-related products as black can offer a great background that can actively showcase the artwork you’re posting.
Green: Most websites tend to include some shade of green as it is commonly related to invoking trust. Furthermore, it becomes an inevitable option if you’re going to design a travel website or one that specifically deals with nature. This color is quite soothing to the eyes and doesn’t cause much strain, unlike other vibrant colors. Thus, those looking for a sober website design find green to be appealing as it feels light while viewing.
Orange: If your targeted audience comprises of budding young individuals, orange can be a sparkling choice for your website elements. This color is widely popular for instilling a sense of positivity along with showcasing creativity. Typically, you’ll find many tech brands having a ton of orange color incorporated in their official site. You can also use this for food-related ventures as you can find your competitors heavily using this color.
Purple: Shades of purple are mostly chosen by religious websites because this color has a rich appeal to it. Moreover, you can suitably use purpose if you’re going to design a vacation site.
Blue: Next up is blue, a color that emerges out as an active choice of high-tech companies as this color stands out when it comes to establishing a trust factor. It feels relaxing to the nervous system and can make a person remain on your site for quite long. Diet brands also use shades of blue in order to make their website appealing to a viewer’s eyes. However, you should avoid employing it as the text color and look for other standard alternatives.
Colors are a huge part of life. They evoke our feelings, help us remember memories, and affect our mood. Learning how to use color for your website is an effective way to generate a specific response from your users and make your website more actionable.
Georgia O'Keeffe famously said, “I found I could say things with color and shapes that I couldn’t say any other way.” This is true for us all, and you don’t have to be a famous artist to hone the power of color. All you need is an understanding of branding and color psychology. Suddenly, a whole new world of color and design will be yours to explore.
Consumers and brands alike often underestimate the power of color. Well-versed marketers know just how powerful it can be, but it's hard to put this influence into words unless you have a strong understanding of how color affects us as humans. In this guide, we’ll take a close look at the psychology behind our favorite colors, how brands have successfully used color in the past, and how you can choose a good color scheme for your own website.
Does a blue sky make you feel relaxed and calm? Does bright yellow make your heart race a bit faster? If you’ve ever experienced any of these feelings, you’re not alone. Color is a tool for communication, and it’s been used since the dawn of civilization to express influence, action, and mood.
It was in 1666 when English scientist Sir Isaac Newton first discovered that when white light passes through a prism, it separates into all of the visible colors. These visible colors don’t communicate the same things to everyone. The way you feel about certain colors is a deeply personal thing that’s derived from your own experience or culture.
However, there are some general “rules” of color that we can take from our own western history. Here are some of the most well-known associations with color that you’re probably familiar with:
These might seem like a very basic level of color understanding, and that’s because they are. The deeper symbolism behind these colors takes root throughout our history and culture, and they’re not stagnant. Colors can change meaning in different situations and throughout time.
For example, do you know the story of why purple symbolizes wealth? In fact, Queen Elizabeth I forbade anyone except the royal family from wearing purple since it had such an elite status. Hundreds of years ago, purple dye was initially incredibly expensive. In the time of the Phoenicians, the dye could only be found in a small mollusk in the Mediterranean sea. Since it was so expensive to collect, it was only used by the wealthy elite.
There’s a story just like this one behind almost all of your favorite colors. The more you understand the history of colors, the better equipped you are to use these colors to your advantage.
As you’ve probably realized, we’ve come a long way from purple only symbolizing wealth. Colors have become complex entities, and now they’re a tool used by marketers and designers to create branding that resonates with audiences.
To understand how companies utilize color today, let’s look at some of the most well-known brands and the colors behind their logos and designs.
Red - When it comes to marketing, red is said to trigger stimulation and appetite. It’s also commonly used in clearance sales since it’s known to call your attention. Red has even shown to raise the human heart rate measurably when they see it. Red brands: Frito Lay, Nintendo, Netflix, ESPN, Coca-Cola, and Lego.
Blue - Blue in marketing is used to symbolize professionalism and strength. It’s a favorite color for a lot of people, so it’s often used to demonstrate trust. Blue brands: Facebook, Visa, Samsung, AT&T
Yellow - Yellow is all about optimism and happiness. It’s great at grabbing users’ attention, so it’s commonly used for fast food brands. Yellow brands: McDonald's, Snapchat, Subway, IKEA.
Green - Green has recently been used to show eco-friendly brands, but it’s also used to convey growth with financial wellness. Green is related to health, relaxation, and productivity. Green brands: Starbucks, Excel, Holiday Inn, Heineken, and Land Rover.
Purple - Purple has come a long way, but it still does symbolize royalty as well as wisdom and success. This is why it’s usually used for luxury brands. Purple brands: Crown Royal, Qatar Airways, Hallmark, and Cadbury.
Black - Black as a color has also developed from its original “evil” symbolism. Today, it conveys professionalism and relates to intelligence and authority. Brands use black to maintain simplicity or to show a luxurious quality. Black brands: Amazon, Disney, Chanel, Nestle, Gucci, Hermes.
Multi-Color - Finally, sometimes brands use a few colors to show their diversity and to stand out from other brands. These are often used by internet-based companies or global brands that want to show connectedness. Multi-color Brands: Windows, Google, NBC, eBay, the Olympics.
How did you feel reading through these lists of brands? If you’re like most people, you likely understood the connection just by your current feelings about these brands. These brands have been crafted by expert marketers who use colors to tell their story.
With your website, you want it to tell the story of your brand, but you need to do that in a simplified way that doesn’t get in the way of the user experience. It takes users a startling 50 milliseconds to form an opinion about your website. That’s less than a second to make an impact.
Go through these steps below to make sure you’re choosing the right colors for your website.
Step 1: Choose Your Dominant color
First, you need to choose your dominant color. This is your brand color, and it’s how you’re going to create a design you love. Remember all of those words and emotions associated with the colors we listed below? Refer to your list and decide which color most closely relates to your brand.
This is the color your audience will remember most when they visit your website. If you’re trying to show that you’re eco-friendly or growth-driven, go with green. If you’re a calming, thoughtful brand, go with blue, and so on. If you already have a logo, make sure this color is complementary or the same.
Step 2: Consider Your Audience
Next, consider your audience and what colors they’ll prefer. Remember how we said our perception of color will depend on our history and culture? This is very relevant if you’re trying to address a specific group of people.
While all genders can like all colors, it’s true that some colors and shades speak to one gender more. The same goes for age. Keep your target audience in mind to make sure your colors speak to them. Here’s a simple guide to help:
Step 3: Where to Use Your Dominant Color
Now, it’s time to utilize your dominant color. You want this color to attract attention, but not too much attention. We’ve all visited websites that had too much color, and it can be confusing to know where to even look. Try to use your dominant color in a limited number of places, especially where you want users to take action.
The best places to use your dominant color are in the logo, menu tabs, calls to action, and when highlighting important information. They’re also useful for titles and buttons.
Step 4: Choosing and Using Your Accent Colors
Your website would be boring if you only had one color. If you want your website to appear professional, you need accent colors. This is the scary part since mixing colors can be complicated.
When in doubt, limit yourself to 1 or 2 accent colors. Too many colors can be overwhelming. Your accent color might be the same color but in a different shade, like choosing a maroon when you already have red as your dominant color. It might also be a neutral that complements your current color. You might even bring in an entirely new color that means something to your brand.
Where should you use your accent color? Use it in subtle places like in the current menu tab, subtitles, and to highlight secondary information.
Step 5: Tie It Together
Last but not least, it’s time to tie it all together. Now that you know what colors are right for your website, it’s time to create a stylish website that works for your business.
Start by building a website or finding a premium theme that matches your design aesthetic. From there, customize any elements to make sure the right colors are pulling through.
Consider any extras that incorporate your colors as well like graphics, images, and more. These are the things that tie the entire look together. To finish the process, take a look at your completed website. How does it make you feel? It can help to bring in some extra sets of eyes.
Creating a website is about more than throwing different colors on the page. In fact, color is one of the most complex parts of the design process. Not only does it take some understanding of colors to know which look good together, but you also need to know the meaning behind the colors you use.
You can experience this for yourself the next time you go shopping. Take a look at the different brands offered for a specific product. How do these brands make you feel? It’s this same effect you’re trying to achieve with your website.
The right colors come from your audience and the meanings behind these colors, not just what colors you prefer. If you put your audience first, you’ll create the best color scheme for your website in no time.
What an incredible day! COLOURlovers color palette software is bringing you our best picks of color palettes that will take your breath away. Discover which color sets are most popular this season and will get more attention throughout the summer. From the most subtle to the most intimidating and boldest color shades, you can certainly find what goes best with your personality out of these amazing fifteen.
Peachy colors often remind us of fluffy bridesmaids dresses, but peach inspired shades are hitting some serious scores in color trends this season. For truly summer colors, it is quite a phenomena that this palette is already popular in spring season around the world. As expected, peach shades are combined with subtle shades of green/yellow, since nature already puts them together so well.
#E2E7D3 #A7A993 #CDC2B0 #F36A46 #FFB288
Spring of 2019 is full of flower based designs like every year. Cherry takes a special place in those designs this season, which makes cherry based palettes to rise to the very top of color trends. The color of the bright blue sky takes an important place, surrounded by shades of early and mature cherries, breaking the red with the just right tone.
#F48C8B #9A8D84 #3E9DD3 #E7A7C1 #D1405F #7F2133
One thing we can make sure of, throughout history, some shade of purple will always be in highlight of the fashion industry. Purple colors trigger a feeling of intimacy, which is why this color often finds its way to our bedrooms and closets. Combined with the right green shade, yellow in this palette is young, bold and a very charming choice.
#E1D4DD #CCABD8 #8474A1 #08979D #055B5C
Just like in most palettes on this list, this one plays with shades of red combined with light green, imitating the surface of the water. Every shade is subtle and inspires cuteness and virginity. It is perfect for interior design, as a background to everyday moments filled with joy.
#af83a4 #afc8ba #e8b5b2 #edc5dc #a4d4cb
Light and dark shades of red are serving as a base in this combination, for yellow and green patterns which makes this calm and noninvasive design for early mornings. These are the colors of smooth jazz, that makes a great tune for a busy day with a tight schedule, a real anti-stress palette for our intense lifestyles.
#F3F2E0 #F0D8CC #ECB2B0 #776163 #87907D #B6C9B3
2019 teaches us that green is the most important color and that it goes well combined with almost anything. All of these pigments are vivid and vibrant, lifelike and intensive. Hippie Seasons shows us that life is precious, and springs are best used with finding pleasure in everything we do. These colors are quickly filling the windows of our favorite stores, while the contemporary architecture keeps up by giving these refreshments to our urban environments.
#1A9A8B #57C165 #B05FA1 #D95B80 #04C8D6
Not so typical for a spring palette, this one is all about saying goodbye to frosty branches and waking the nature around us slowly. This color set is a lazy sleeper, it's waking up slowly, stretching in bed, and yawning all morning. It presents the perfect balance between winter and spring, and every color in it is tender and soft.
#4B4233 #9A9591 #A7ADAD #DBBAB1 #C18086
Gentle Mystery is built from well-known color shades, designed to give the best experience to the viewer. The base is built from butterscotch, through a breathtaking smoke shade, with, sometimes underestimated, duck egg, all the way to the intriguing color of the emerald sea. This refined base is painted on with coral, the main trend in 2018/19, and sweet blush shade.
#FFB79F - coral #F5D1C3 - blush #F0BC68 - butterscotch #AAB8BB - smoke #C4D7D1 - duck egg #5F9595 - emerald sea
A reminder of the beauty of wildlife is a perfect intermezzo into the season of summer 2019. This palette reveals the magic of colorful nature around us, inspires us to be outdoors, clear our minds and rewind. The set of these colors also serves as a motivational quote, when being exposed to it daily. It improves the quality of our every day.
#F8F7FF #DADBC9 #9DA5D6 #F9D9FF #F787EB #C234A0 #E59A61
The gentlest of all palettes we had so far, this one is made of colors which melt in your mouth. This combination uncovers innocence, sweetness, play fullness and carefree lifestyle. You gotta love these candy colors, as this wonderful combination of yellow, pale turquoise, linen, and steel blue will make sure to awake the child within you.
#f7f6cf - yellow #b6d8f2 - pale turquoise #f4cfdf - linen #5784ba - steel blue #9ac8eb
Princess is a good example of how certain palettes depend on the content. When applied in winter seasons, this combination could easily be referred to as the Ice Queen, but in spring and summer, all the beauty and delicacy of this palette comes to the first plan. This palette is good for handling the heat, but also perfect for gloomy, rainy days.
#F8F8EE #F2E5EE #E9D0E6 #BEB3C4 #EAD5D4 #DDF1F0
If these colors could sing a song all together, it would be "Under the sea" from the "Little Mermaid" cartoon. These colors are warm, cheerful and strong, they make a statement when they walk into the room, bringing in good mood and ecstasy. This palette is also a combination of two best colors for this season - yellow and purple. Therefore, this set cannot possibly be a mistake.
#CFBAF5 #644892 #120A55 #E3DA51 #D7EE1A
If there was one color palette to describe Generation Z, Early Bloom would be the one. Early Bloom is an exotic flower which is opening its buds to the sun, ready to shine in all its glory. This set contains wild shades of red, yellow and blue, and so it is a wonderful mix of vibrant pigments which give it authenticity.
#0062A1 #379DAB #FBB600 #C69682 #B41D6A
These are the true colors of playfulness, they set a good mood and laughter while evoking daintiness, and hitting our soft spot. This is the first time in a while that this combination is popular, and the window for it is not going to be long, so if you are looking for a short term change of your usual habits, this is a great combo for you.
#EDEDF9 #D8F8F3 #AEE5E8 #8787A3 #D6A7D1 #FFE0E8
Spring 2019 comes with many curious trends, and one of them is a sudden explosion of yellow colors - they are everywhere around us, on the streets and in the magazines, on the internet and in the bars. Bees have become an uprising world trend as their extinction is becoming a bigger threat to us, so this palette is a small tribute to this cause.
#EDE6DC #FFE401 #FEC202 #FFEDA1 #D59F00 #B27C32 #4E2513
What do you think of our choice? If you feel inspired by our palettes, go straight to COPASO to create your own set of colors for spring going on summer season 2019. Share your creations with us in the comment section below.
Written by: Nina Petrov
When it comes to selecting a suitable colour for your advertising signs there has to be consistency with your brand. But what colours should you go for when designing an advert that conveys your brand image and the product or service you are trying to promote?
Choosing the colour for your adverts not only depends on your brand image but also the audience you are trying to reach. It is important to remember that different colours mean different things in different cultures.
Like it or not, you will also have to bear in mind the traditional gender preferences for different colours. Colours that are thought of as ‘masculine’ are generally darker colours such as black, brown, blue, green whilst ‘feminine’ colours include pink, light red, light orange and yellow.
The colour you ultimately choose for your sign depends on the following factors:
Although consistency with your brand and demographics are fairly straight forward for most organisations, understanding what colours mean in different cultures is more of a challenge.
Imagine using the colour yellow for a gift shop in Latin America where the colour in that region represents death or having a sign with someone’s name written in red in China is taboo.
Once you have considered all of the above factors then you can decide on the look and feel of your advert in regards to colour of both the background and any text elements of your sign.
Take a look at the below examples of signs, the number below the text represents how visible the text is on certain backgrounds. We have shown some of the best colour combinations, but it isn’t hard to imagine how orange text on a red background would clash and be hard to read.
As can be seen the background and text font has a huge bearing on how people perceive the sign. The yellow background with red text gives out a sales image and the white background with grey text conveys are more important message. The red background with yellow text could indicate a warning.
Choosing the right combination of colours is an art in itself.
But what are the psychology behind the colour of signs?
Setting aside cultural, gender and age differences, why do different colours indicate different things? Why can the choice of colour for an organisations logo or advert make or break an organisation?
The answer comes down to how we relate colour to certain things. Red and yellow in a restaurant can indicate fun and liveliness whilst a black and dark green restaurant could indicate expensive and high class.
Regardless of the type of large format print you want, the colours in addition to the design can make or break your business so plan for it carefully. Once the sign is out and the message is conveyed, it is difficult to make amends.
A user-centered design creates a positive experience for anyone who lands on your page. Not all UX design strategies are created equal, and best practices vary from year to year. Figuring out which things are important to implement is half the battle in running a successful website.
Around 75 percent of users decide whether a website is credible based on how usable it is. Since users are more likely to buy from businesses they trust, credibility is vital to your profitability. However, there are so many different aspects of user experience it can be difficult to know where to focus. Here are nine current UX strategies that should drive your growth this year.
Storytelling is as old as time itself, but it is trending in website design. Anytime you tell a story, you engage the user rather than simply throwing information at them. They stimulate the senses and tug on emotions. Your narrative should be personal to your brand but relevant to what the consumer wants to know about you. You might share information about the company founders or highlight some of the employees people interact with.
The easiest pages to navigate are the ones with a clear focus and plenty of white space. If you cram too much information into a single page, your user may feel confused about where to go and what action to take. When you work in a balance of both positive and negative space, you give the site visitor a singular focus and remove the question about where to go next.
H.Bloom has a simple design that points the user toward scheduling regular flower deliveries. It lays out the 1, 2, 3 process by explaining each step and limiting other elements on the page. The area above the fold on the landing page has only a hero image, a brief explanation of its services and a description of how it works.
About 70 percent of online shoppers told researchers in a survey of 750 consumers and 395 marketers that page load speed factored into their decision to buy. How fast your site loads has a big impact on the experience of your site visitors. If you want to improve overall UX, speed up your load times today. Look at your server and how fast it delivers the page. Optimize images and make sure elements also work on mobile devices. Remove any scripts that slow down your page loading time. There are several free sites where you can check your site speed and gather tips for ticking milliseconds off the delivery:
In order to effectively test your website, you need to run speed tests from a variety of locations and use different services to ensure you’re hitting on all the elements that might improve the user’s experience on your site.
Today's economy is global, so take advantage of shoppers in other countries by implementing translation services and ensuring you accept payments that make sense for users outside your home country. You may want to add just one new language at a time, so you don't become overwhelmed and can ensure the translation is correct. Fortunately, there are also translation services, such as Google, which users can implement to read your site in their native language.
Remember to figure out logistics before targeting a new market, too. You need to be able to deliver products on time.
IDC Spring uses Google to offer site visitors the ability to select a language. At this time, the site is available in English and Spanish, allowing it to reach most of the citizens in North America. This expands its base into Mexico as well, so it has an opportunity to ship springs wherever an individual or business needs them.
Smart speakers are a $7 billion industry, and more voice searches are conducted each day. In addition to Alexa and Google Home, people also use Siri and other such features. This is the wave of the future, so adding this capability to your site is almost a must.
One of the biggest frustrations for consumers is dealing with a company that isn't clear about expectations and return policies. Make everything as upfront as possible and use simple language. If your policies are filled with legalese, work with your lawyers to make them easier to understand for those without a law degree. Be open about any potential delays on orders and follow up whenever possible to keep the lines of communication open.
Capital One Spark clearly lays out what its offer is on the Spark card page. Note how it lists the offers and annual fees. It also clearly defines interest rates, how many cards come with the account and the fraud coverage it provides.
Your navigation is one of the first impressions visitors have of your site, and it must be intuitive. Think about the different websites you've visited and where elements reside on the ones you like best. More than likely, there is a home button on the far left and a contact tab on the right. The navigation should also be easy to spot from the minute the user lands on the page, so locate it near the top, either directly above or below the header or in the sidebar.
Your call to action (CTA) needs to grab users' attention. People are used to seeing CTAs in today's oversaturated market, but if yours seems more personal and stands out, then users are more likely to notice it.
Grubhub does a good job with its CTA on the landing page. It personalizes the CTA text with "Order food delivery you'll love." The phrasing uses both action verbs and the second person to make the call more intimate. It then asks for a location to further personalize the experience and a red arrow button to show what the user should do next.
The best UX is one that grabs the user from the moment they land on your website and keeps their interest until they convert into a customer. Look at each step in your buyer's journey. Make sure you're using words and images that drive them through the process and keep them making choices, answering questions and remaining engaged until they leave your site.
Designers constantly come up with new strategies for improving user experience. Study what's on trend and see which tactics might work best for your target audience. If you're unsure about a change, do some split testing to see how it resonates with your customers. With a little attention to the usability of your site, visitors will come back again and convert into fans.
Behind an appealing and user-friendly web design, there is a lot of knowledge about how different elements are connected. In some cases you also have to choose different programming languages, depending on which platform the website is published on.
A web designer often works solely with content and layout on a website, but many designers also have programming skills. Web design is the visuals that meets us when we visit a page. The design is put together so that it appeals to the right audience. This means knowledge about web design is also necessary to understand digital marketing.
Do you think this sounds interesting? Follow on to learn more about what a good web design entails and what you can do to get a better, user-friendly and targeted website.
Before you start designing or redesigning a website, think about:
No matter if you’re designing a website for bank services, a blog about how to find the best personal loans, or an online clothing store, it is important that your design matches what the purpose of the website is.
To get an optimal web design, you need to implement digital marketing, and design and redesign the website accordingly. This is a practice that is often called Growth-Driven Design (GDD). Such a design means that you have a website that is constantly evolving in line with customer behavior. To achieve this, there will be a constant need for analysis of what visitors do, how long they stay on the page, and what services they use the most.
In traditional web design, the case is often as follows: A customer needs a new website. The website is designed and then maintained and redesigned every second or third year. For some, this may be optimal, but many also miss out on good marketing and sales opportunities because the development is too slow.
With the Growth-Driven-Design method you get a web design that you can change and develop in step with your customers, and this way you will see a faster growth in the number of visits. It doesn't have to be big changes, and often it’s something you can change and structure on your own, without any programming skills.
Benefits of growth-driven-web design:
It can be profitable to get professional help with your web design. Using external agencies will save you unnecessary costs and adjust your budget according to needs.
To get an optimal web design, the design must be adapted to all screen sizes. Many of us use our smartphones and smart tablets, and therefore you should make sure that the website is adaptable to all platforms.
If you are unsure of how the website looks on your mobile, you can change the size of your browser and see how the items move. If the page ends up looking a little strange, the page is most likely not responsive.