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Daily Posts. Colorful Ideas & Inspirations.

Our team of writers brings you daily trend coverage, new products, inspiration, information and fun ideas. With an archive of more than 2,196 articles, you're sure to find something you love. Or if you have a great idea, let us know!

A Color Palette For Every Vibe


Deciding on a color palette which fits your mood is like choosing the right playlist for the day. Colourlovers are explorers who discover new palettes for every occasion, matching perfect shades with perfect tones, for the blues and the jazz of a perfect day.

 

We came across a list of palettes by Reux Design Co, their top picks for five different ambiances.

 

  1. Soft, Romantic, Organic

 

If you are feeling poetic, full of care and tenderness, this delicate flower which is created with this choice of colors can make your day even more romantic. This palette fits vagabond souls, nature-loving and free spirits, it is a spontaneous yet gentle combination. Every shade is a soft pick, but put together they are a perfect fit for dreamers and love birds.

 

#c6d8cf | #dfbbb6 | #e7c9b1 | #f6e3c4 | #dc7863

 

2. Strong, Masculine, Clean

 

Black and white are always giving a strong impression, like a good cup of coffee in the morning. This combination is exuding simplicity and clear rationalist view. Strong blue and green are empowering this simple base and giving the "muscles" to your combination.

strong color palette at colourlovers

 

#5c5ba7 | #43a472 | #f0f0f0 | #000000

3. Bright, Cheerful, Fun

 

Now, this palette is like riding a roller coaster. It has everything you need for a bright sunny day - the gray is a firm base for the cheery shades of blue and red, not too strong but not subtle either. Smooth shades of orange and yellow are adding the sweetness, playfulness, and goofiness to the combination. Almost if you can taste the lollypop, sugar melting in your mouth, just from looking at these shades full of flavor.

bright color palette

 

#40979b | #acb0ad | #f06134 | #ffd2aa | #faf6a7

 

4. Luxurious, Thoughtful, Mature

 

Sophisticated color palettes never get old. Everybody has a moment when they need one - like a royal outfit combination to make us come across as more mature and serious. This choice, however, doesn't have any haughty statements but offers a wiser point of view, full of understanding.  These colors remind us to appreciate life and the knowledge that comes with time.

luxurious color palette

 

#adc9c7 | #254a45 | #d9b9a9

 

5. Girly, Rich, Bold

 

This brave color composition is contained of very strong, juicy shades, on a dirty white base. Even though it appears playful, nothing about this palette is innocent. The purple shade is the most tricky one - one thing is to be brave, and another not to know if we can pull something off. This blend is both feminine and masculine at the same time, which is its true wealth.

girly color palette at colourlovers

 

#842279 | #f5290b | #f1f0e8 | #171e4b

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Interview questions every artist should be prepared for


Important jumps in every artist's career are being featured in art magazines. These opportunities are always both amazing and scary, which is why it is important to prepare for the interview properly. You will want to make sure that you leave a good impression and that your art statement comes across. To get ready and become more confident, we suggest that you answer these questions yourselves before you get a chance to talk about your art with a journalist. These are some of the most common questions artists get asked in an interview, and they can also help you have a better and clearer statement for your art.

What does your work aim to say?

 

Now, even though you have a full grasp on what is your work about, it is very important for others to have the wide context as well. In answering this question, think not only about what inspires you but how are you personally reflecting on the matter, thus why does it bring a burning urge to create your work. Think about the materials you are using and how do they fit in the concept of your artwork, and then the narrative of your work and what kind of dialogue it should inspire. Formulate your answer in a clear manner, but leave it open for additional interests and further questions on the topic.

Who are your biggest influences?

 

Whether it is one particular artist whose work inspired you to become an artist yourself, or if there is a variety of artists which influenced your style, your theme, your expression - your answer to this question is important because it will help the audience locate you on the big canvas of different creators. Most importantly, this will help curators, critics and collectors recognize you as an artist they should pay attention to. If your influences are your current colleagues from the world of art, you can also show your respect for their work, and elaborate on what aspect of that work you are inspired by, and why.

How does your work comment on current issues on a national/global level?

 

Throughout history, art has played a valuable role in shaping our societies. If your work is making a comment on current political/ social/ ecological happenings, then you have a chance to enter a worldwide artistic dialogue and be recognized on a large scale. Think about how your artwork fits into the great puzzle and how are your pieces expressing your personal viewpoints. Smart and prepared answer to this question can ensure you high rates in the art world and help you grow your network.

What is your background?

 

The purpose of this question is not to highlight your education and achievements in your career. Although this is a part of your answer, the main focus of your story should be reflecting on your personal growth, your cultural heritage and those life events which inspired your work. Readers would like to know more about you as a person behind your art, what set of events shaped you and played an important role in your artistic development, how is your cultural identity tied with the work you've shown so far. This question also opens a possibility for a short glimpse into your future plans and what is your current work in progress inspired by.

Which current art world trends are you following?

 

To be a respected artist, with good sale rates, you'll have to keep track of the hot topics on the current art scene on a local, national and international level. During your interview, you will have the chance to show your awareness of the waves and flows of the market, the trends in the art that is being made by your colleagues, as well as art-buying trends. You can express your deep, philosophical understanding of the phenomena in today's art, your clever predictions on the further interests of the market and reflect on famous contemporary artists and the public interest in their work.

 

By coming prepared to an interview, you are showing your respect towards the time of the person on the receiving end. Knowing what you will talk about in advance, means that you will appear more confident and avoid reckless mistakes which can hurt your career in the long run.

 

Art interview doesn't need to be a date in your calendar which you dread, it can be an awesome opportunity to share your calling with the world. This way, the audience is given the chance to meet the person behind the canvas, and relate to your art on a deeper, intimate level, with a better understanding of the statement you are expressing.

 

Are you prepared for your next interview? We hope this helped you prepare and lose the jitters. Fingers crossed!

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Did The Simpsons Predicts Pantone’s Color of the Year?


simpsons

The Pantone Color of the Year is a calendar event that every designer keeps an eye on. Starting in 2000, the Color of the Year is as straightforward as it sounds. However, are there more nefarious forces at play? The team at Aspire Doors noticed something that may have just blown Pantone’s cover wide open. Kind of…

Before we get into their discovery, let’s discuss the Pantone Color of the Year and its significance…

What is the Pantone Color of the Year?

Pantone was founded in 1962 for the purpose of creating colour cards that would be used by cosmetics companies. The following year they changed course with their colour matching system otherwise known as PMS (Pantone Matching System). What this does is create a catalogue of all colours that can then be used around the world with consistency.

Having consistent colours is crucial for your branding or any other design project and with so many possible colours out there, it became necessary to standardise and quantify colour. Without being able to find and use a colour consistently, design projects would increase massively in logistics and time wasted.

In 2000, they launched the Colour of the Year and it has since made Pantone the global authority on colour. They have moved with the times as well. Before the internet, Pantone would provide solid colour ink printed on paper. They now work in CMYK as well as RGB and have documented and numbered thousands of solid colours for you to use in your web design projects.

How is the Pantone Colour of the Year Decided?

This is where Aspire Door’s discovery comes in. The COTY is supposed to represent the socio-economic conditions of the time and is decided by a number of different colour representatives around the world. They meet in secret to discuss and debate what it should be.

Taking pointers from fashion, art, politics, packaging, branding, film, travel destinations and more, they decide on a hue that best represents that year. Or do they?

The Simpsons-Pantone Connection

Here’s where the truth may lie. Since 2010, the Pantone Color of the Year can be observed in the living room of one of TV’s most famous families, The Simpsons.

As this post from Aspire Doors demonstrates, the 2019 Color of the Year ‘Living Coral’ matches the Simpsons’ skirting boards and thus completes the set from 2010 to 2019. 2013’s COTY ‘Emerald’ matches the carpet, the walls match the 2016 COTY, every part from the magazine rack to the rug can be linked to the Pantone Color of the Year.

Is this proof that Pantone gave up in 2010 and are just pointing to a different part of the Simpsons living room each year? We doubt it, but the coincidence definitely raises an eyebrow.

The Simpsons Future Predictions

This can be categorised as one of many future predictions that The Simpsons have got right. When Donald Trump ascended to the presidency in 2016, viewers remembered the 1998 episode ‘Bart to the Future’ where Donald Trump becomes president. Even the campaign posters were almost identical apart from the slogan. The Simpsons thought he’d opt for ‘America, you can be my ex-wife!’ instead of ‘Make America Great Again’.

This is just one prediction in a long list, from Las Vegas circus tiger attacks to the mass hysteria of the Higgs Boson particle; The Simpsons have had an uncanny ability to see into the future. So, are the writers time travellers?

Probably not.

The truth is, the Simpsons have been going for so long and the world around them has always informed their jokes. In 30 years of writing jokes based on current affairs, some of those scenarios are bound to come true. After all, Donald Trump expressed interest in running for the presidency as early as 1988, a whole decade before the ‘Bart to the Future’ episode and a year before the Simpsons’ first episode in 1989.

‘The Simpsons Did It Already’ is an online meme that is testament to this fact. In 30 years of the Simpsons, they’ve covered so much ground that so many hypothetical situations have already been explored by their writers. It’s made it really hard to come up with ideas for your own TV show, because pretty much anything you can think of has already been done by Matt Groening et al. So, there’s no need to believe in time travel just yet.

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TOP Art Residencies in 2019


If you made it this year's resolution to travel and improve your skills, meet artists worldwide, exhibit your artwork, engage your audience and create without limitations, then an art residency might be your perfect move in 2019!

 

For Colourlovers community, we distinguish some awesome opportunities for designers and artists!

 

1. Inspiring Change Training Course & Art Residency

 

Inspiring Change training course & residency is about professionalizing your creative ideas and supporting your entrepreneurial initiatives. They offer education within the fields of project management, design thinking, visual identity & branding, marketing & social media, and public speaking & pitching project ideas.

All you need is a good idea - and the team will help you do the rest! By the end of the two-week programme, you are equipped with skills to develop a kick-ass project, inspire your community and grow your network on a global level. In short, Inspiring Change mission is to help you emerge and overcome the obstacles you weren't thinking about during your art school. The workshops are facilitated by appropriate experts in these fields, with wide experience in developing creative projects.

 

This residency takes place in Belgrade, Serbia, from 21st of July till 2nd of August 2019, and the deadline for applying is 22nd of April.

www.residency.inspiringchange.rs

2. Antropical

 

For those who love nature, Kolla Festival offers a unique experience for artists from all over Europe. The whole residency takes place in a forest, at a camp spot, with late night talks under the stars.

Antropical is a multidisciplinary practical research residency within a festival setting, merging the performing arts (dance, theatre, circus, conceptual art, video, audiovisual art, etc.) with theory (philosophy, [art] history, curating, political science, etc.), design (landscape design, graphic design, architecture), education (art therapy, teaching, etc.) and any other discipline interested in partaking in the debate on the relation between art and festival culture.

 

This residency takes place in Steinfort, Luxembourg, from 2nd till 22nd of August 2019, and the deadline for applying is 26th of April.

www.antropical.com

 

apply for art residency

 

3. Cold Bench - "The Rejects"

 

If you are not really in the position to travel to a far place to meet fellow artists and exhibit your work, you can always do so online!

Cold Bench is an online community with a gallery that exhibits arts on a rolling basis and creates an online art residency experience. Their open call "The Rejects" is looking for two things:

  1. Artistic expressions concerning the theme in the body of work

or

  1. Unsuccessful entries and works that have not been selected in other curated shows.

 

The call is open until 20th of May 2019. Look up their online residency opportunities and previous showreels.

www.coldbench.com/callforart

 

4. Artnoise Residence

 

The Artnoise Artist in Residence in Karen Village, Kenya, is a fully funded residency program which provides time and space for visual artists, curators, and arts professionals to create, research, experiment, cultivate new directions in their work as well as execute new projects. In addition to a shared studio space and living facilities, artists are surrounded by a community of artistic peers and have the opportunity to learn from their peers in a tranquil cultural environment.

Their call is open to visual artists, designers, curators, art writers, cultural students, applied artists researchers, and other arts professionals who are interested in drawing inspiration from African arts and cultures whether they speak English, French, Arabic, Spanish, Portuguese or German.

 

The residence takes place from 26th of May till 15th of June 2019, and the deadline for applying is 19th of April.

artnoiseng.com/artresidency2019

 

5. Paradise Air

 

This residence in Japan offers a long stay and a short stay program. In the Long Stay Program, they provide lodging for a foreign artist for a period of up to 60 consecutive days. During artists'stay, the host not only support the artist financially, but also help to provide him or her access to the local community, particularly in terms of overcoming language barriers.

In the Short Stay Program, they offer a free, short-term residence for artists in return for an artistic donation in the form of a public event, performance, installation, etc. They aspire to make the residence a new artistic point of transit so that it may continue to attract artists to Matsudo – and Japan – from around the world.

 

The residence is located in between central Tokyo and Narita, the deadline for applying is 30th of April (for long stay) and ongoing for short stay.

paradiseair.info/opencall

 

Where are you going to spend your summer and what will your focus be? What will you choose to learn, who will you meet and what will you create?

What are your experiences with art residencies so far?

 

Tell us more in the comment section bellow!

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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60 Things to Check Before Launching Your Site


designing a website

From a sleek design to functional navigation, a lot goes into crafting a visually appealing, user-friendly website. The work doesn’t finish there, either. The site needs to rank high on search engines, engage users and entice a reaction – whether through conversations or sales.
With so many aspects to consider, the pressure is on to deliver a high-quality website. Fortunately for you, this checklist highlights 60 of the most important things to check before the site’s launch.

page content

Page Content

1. Remove generic content

Website templates usually come pre-packaged with lorem ipsum-type content. Ensure this is removed completely before launch.

2. Proofread the content

Spelling mistakes and incorrect grammar hurt the professionalism of a website. Check all text and correct any errors.

3. All text formatting is correct

From paragraphs to lists, all text should be correctly formatted.

4. Optimise your images

Image optimisation on all devices is an important step, as is making certain all pictures are inserted in the correct areas of the website.

5. Engaging video setup

Video content has to be placed in the right area of the website, while other aspects to consider include setting up a playlist or an auto play function.

6. Audio accessibility and functionality

If your website utilises audio, make sure it’s at the correct volume, plays in the right place and works on all devices.

7. All premium content is stored in the correct places

When premium content like eBooks and case studies are offered, these items need to be stored in the right databases/libraries to work properly.

8. Provide contact information

If users want to get in touch, all company contact details should be up-to-date and present throughout the website.

9. Provide an author’s page

When running a news website, it is essential to supply transparent author information for inclusion onto the Google News Publisher platform.

10. Ensure fonts are user-friendly

Choose fonts which are familiar, easy to read and seamlessly blend together with the rest of the website’s design.

11. Integrate social media accounts

If your website has any associated social media accounts such as Instagram, Twitter and Facebook, integrate them within the site.

12. Feature up-to-date copyright

The copyright date, which is often found in the footer, should always display the current year.

13. All rights are property attributed

Using any fonts, images or other content which needs to be attributed or licensed from the owner? Make sure you have the rights to use such assets.

14. Logo is in place

The logo should be clear, optimised and easy to recognise for all screen sizes.

SEO

SEO

15. Use unique page titles

Eye-catching page titles, which incorporate keywords and have fewer than 70 characters, will grab the attention of users (and the search engines).

16. Implement keywords whenever possible

All pages should boast relevant keywords, and each targeted word should appear in the page copy.

17. Don’t forget meta descriptions

For added SEO effectiveness, include a meta description with every page. This description should feature keywords and fewer than 156 characters.

18. Optimise every image title

When uploading any image, its title shouldn’t be wasted. Use keywords to describe the image.

19. Use alt tags for each image

For additional image optimisation and visibility, alt tags should be used. This provides an additional text alternative for the likes of Google, guaranteeing more chance of showing up prominently in search results.

20. Optimise every URL

Webpage URL’s are a key area for SEO. Instead of a URL which includes the date or a generic collection of numbers, it needs to boast the page title – and its keywords – clearly.

21. Have the URL’s display site architecture

URL’s should also display the website’s information architecture. This produces a greater level of organisation, which ultimately improves the crawl efficiency of search engines.

22. Create an XML sitemap

An XML sitemap is essentially a roadmap to all of your website’s important pages. It can be used to incorporate additional information for each URL, which also ultimately helps with SEO.

23. Submit the XML sitemap

The XML sitemap needs to be submitted to search engines like Google and Bing.

24. Have the metadata in place

When content goes through an RSS feed, the metadata needs to be in place. This should display compelling copy, effective keywords and be succinct in character length. Regarding the latter, page titles should sit at less than 65 characters, whereas page descriptions typically fall between 150-170 characters.

25. Metadata is setup for social media

The metadata should also be in place properly for sharing content on any social media.

26. All metadata is grammatically correct

As with all other content on the website, the metadata should always supply correct grammar and spelling.

27. Use rel=”nofollow” tags

These need to be used if your website displays any untrusted content, paid links, or any other pages with content you don’t want search engines to crawl.

28. Utilise 301 redirects

If your website has any old URL’s, these should navigate to new pages via 301 redirects.

design

Design

29. Make the webpages compatible across every browser

Whether it’s Google Chrome, Firefox or any other web browser, your website needs to work across all platforms.

30. Compatibility on all devices

Whether it’s a desktop or mobile, the website has to work on every device.

31. Optimised scripts

To assist with site speeds, optimise the scripts across all web pages.

32. Validate CSS and HTML

This ensures the validity of your web content, and helps towards freeing it of any errors.

33. CSS is optimised

The CSS should be optimised on every web page. This can be done via methods such as using image sprites, reducing unnecessary code and splitting CSS files.

34. Have functional paragraph styles

Lists, block quotes, headers – these styles need to work properly across the site.

35. Apply a favicon icon

The favicon, which is a small image which represents your website, needs to be in place and rendering correctly. The more distinctive, the better it stands out among other bookmarked websites.

functionality

Functionality

36. Have fully-functioning forms

If your website makes use of forms, these need to be formatted and correctly submit data.

37. Say thank you

When a form is submitted, a ‘thank you’ message should be displayed. Every courtesy counts!

38. Have autoresponders in place

If your website needs to provide programmed responses to users, any applicable autoresponders need to work properly.

39. Make use of form data

All form data needs to be correctly stored in a database and/or emailed to a recipient.

40. Working internal links

If these are hyperlinks embedded within page content or links via the navigation menu, these all need to work across the website.

41. Working external links

Have any external links going to other websites? These also need to work and preferably open in a new tab.

42. Check all feeds are functioning

News, RSS and social media feeds need to function correctly.

43. Check all social media functionality

When using social media share icons on your web pages, it’s important to ensure these are functioning as expected.

44. Link the logo

Instead of being a simple static image, the logo should link to the website’s homepage.

45. Implement redirect pages

404 redirect pages are needed for users that turn down the wrong road on your website.

46. Integrate third-party tools

If using e-commerce software, CRM and other third-party tools, these need to be integrated and running smoothly.

47. Optimising page speed

It goes without saying that website load speeds need to be as fast as possible. Optimising can cover everything from minimising HTTP requests to deferring JavaScript loading.

security and compliance

Security and compliance

48. Enable 24/7 monitoring

To ensure round-the-clock surveillance, install monitoring scripts which work 24/7.

49. Get a backup copy

Once the final website is complete, make a copy. This is for backup purposes in case the site encounters any significant issues.

50. Get regular copies made

Due to the continuous threat of malicious activity, copies of the website should be created and stored on an ongoing basis.

51. Have secure password storage

Website credentials and passwords need to be stored in a protected database.

52. Announce those cookies

When websites use cookies – aka those harmless files that track a user’s preferences – it has to be announced publicly to visitors.

53. Comply with usage rights

If code, images or other assets are borrowed/purchased, ensure this is compliant with any usage rights.

54. Have visible terms and privacy policies

Any applicable terms and privacy policies should be easily visible to visitors.

55. Be PCI compliant

If the website is processing and storing credit card details, it needs to be PCI compliant.

56. Consider disabilities

The website should be easily accessible and useable for those with disabilities.

analytics

Analytics

57. Insert analytics codes

To get analytic figures, the relevant codes need to be properly inserted in the right area of your website.

58. Excluding IP addresses

In some cases, certain IP addresses should be omitted from analytics tracking.

59. Using funnels and goals

When using analytics, funnels and goals should be setup. These provide greater visualisation of analytic results.

60. Sync accounts

Google Analytics and Google Webmaster accounts need to be synced, as do Google Analytics and Google Adwords (if applicable).

--- Note: All images were downloaded from Pixabay.com. Free for commercial use. No attribution required.

 

Itamar is a digital marketer who specialises in SEO and video optimisation, and has experience in running various social media channels.

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Tips To Grow Your New Personalized Portrait Business For Less


portrait business

30% of new businesses fail within the first two years, according to the Small Business Association. As such, when you’re launching your own personalized portrait business, you need to have solid marketing in place to attract customers. Additionally, you’ll need all the stock and tools required to create an original, quirky, and colorful piece that your customer will treasure forever. But, how do you ensure that you don’t overspend and ruin your growth potential?

Buy Materials in Bulk

Before you even consider launching your personalized portrait business, you should produce a detailed business plan, highlighting how you plan to grow your business and cover your expenses. As part of this plan, you’ll need to thoroughly research how and where you’ll purchase your materials from. In general, buying canvases, paints, and pencils in bulk will save you an average of 45%, according to one wholesaler. However, you mustn’t let the lure of ‘buy more to save more’ tempt you as you’ll have to sell more portraits to make a profit. So, ensure you carefully plan how many portraits you can realistically produce in a three-month period initially, and only buy the materials required to cover this output.

Offer More to Earn More

When you’re starting out in the custom portrait business, it can be tempting to offer customers portraits in standard sizes and formats to keep your costs down. However, customized goods are typically given as gifts, and this presents a great opportunity when you’re keen to get your business off the ground. By offering portrait cards, gifts, gift wrapping, colorful frames, and the option of adding a personalized message to your portrait, your business will stand out from the rest. Of course, this will increase your initial expenses. So, when you’re considering your business costs, you may need to borrow more capital in order to earn more income.

Be Accessible

Customers are prepared to pay high for personalized portraits as a unique and fully customizable design is something you can’t put a price on. But when consumers are sending you images, color swatches, and specific requests, they expect to be able to contact you as and when they need to. It’s, therefore, crucial that you have multiple methods available for them to contact you on. If you’ve met up face to face, handing out a business card is wise, whereas, being active on social media, having an easy-to-use contact form on your website, and an email address is crucial. By providing a good first-time experience, you’re much more likely to get repeat custom, positive reviews, and referrals.

Launching a personal portrait business takes a lot of enthusiasm and investment. But, by being smart with the way you launch your new venture, you can keep costings to a minimum while growing your business at the same time.

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The Most Effective Ways to Make Your Photos Popular


As far back as 2014, an annual internet trends report, published by Mary Meeker, made the astounding claim that 1.8 million digital images were being uploaded onto the internet on a daily basis. Look around you and you will agree that this is a plausible number. With the proliferation of mobile devices that have cameras, everybody has become a photographer. For anyone building a photography portfolio, the number of images around can be a predicament. How do you ensure that the images you take are seen and become popular?

Here are some suggestions on the most effective ways of ensuring that your photos become popular.

Identify your audience

Treat photos as would any other content; create them for a particular audience. Anyone creating content and believing that it would appeal to everybody will fail. Start by determining who you would want to see your photos. Once you are clear about this, determine the kind of photographs these people would want to see and give it to them.

Attempting to create images for a particular audience leads to an important question: how do you know what your audience wants? Research the audience and collect data. With the internet, it has become easy to collect data about the kind of things a particular group of people is interested in.

Follow Search Engine Optimization principles

When many photographers hear about search engine optimization (SEO), they often think that it’s only suitable for written content. This is a misconception because search engines also rank images. Hence, to ensure that your images rank higher on search engines and are seen, you have to use image optimization.

To ensure image optimization, include some relevant text explaining what is happening on the image. If your image is appealing and connected to a topic of interest, it might make sense to the person who looks at it. If it leaves a good impression on someone, they will probably share it. When an image is shared, it is likely to be seen by more people.

To help you understand how to optimize an image, look at the image below.

make popular photos

Photo by Maggie Grace Photography

One of the most important aspects of image optimization is alt text (or alt tag). This is a description you add so that if the image is not available to the visitor for any reason, they would know what is on the images. An example of such reasons would include a person who has turned off images. It is also useful for visually impaired persons using a screen reader.

The following suggestions will help you optimize the image above.

  • Select the right name for your file. Images usually have names that don’t help the reader understand what is on the image such as Nokia555444.jpg. For the above image, you would have something like, trendy-modern-wedding-attire.jpg.
  • Mention photo´s credits if you know it.
  • Ensure the image size is reduced so that it doesn’t take too long to display. In most cases, everything in between 1200 and 700 pixels is fine. We used 800 pixels on the longer side.
  • Make sure the image is responsive (i.e. can display on different devices).
  • Check on PageSpeed Insights whether your webpage loads as fast as before.
  • Compress the image so that it is stored as a small file size if you need it.
  • Caption all images so that people who scan your article will get an idea of what is in the image.

Create value

When people search the internet, they are usually looking for solutions to the challenges they are meeting. If your images create value and help people solve challenges, they are likely to appeal to an audience.

Creating value means making a decision regarding what people would use your image for. For instance, do you intend that people would use your photos as wallpapers? Then you may want to look at what people usually look for when they select wallpapers. The same would apply if you are taking photos that you want people to use for educational purposes.  It is important to inform your audience what you think the photos would be more suitable for.

Share on social networking sites

One of the most effective and scalable methods of getting anything good to go viral nowadays is social media. However, if you are going to use social media, it is important that you ensure your images are the highest quality and they are relevant for your audience.

The mistake that many photographers make is not to clearly request people to share the images they post. Many people will do nothing if they have not been asked.

When posting your images on social media, start by doing your research to determine the time when most of your images are likely to be seen by those you are targeting. You don’t have to have the resources to collect this information, some analytics specialists have probably got the information somewhere. All you need to do is to search for it.

If you follow the advice above, if you are willing to research, and if you understand that there is no magic in getting your photos popular but hard work, you will soon reap the fruit of your labor.

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How to Create a Killer Marketing Strategy To Sell Your Art


marketing strategy

One of the biggest challenges in transforming your passion for art into a business is marketing your work. As a creative soul, you are not necessarily naturally talented when it comes to promoting and selling your work. In fact, many creative find this area particularly challenging as it requires skills which are pretty much the opposite of the artistic and creative skill-set.

The good news, however, is that you can learn these skills and teach yourself to be stronger at marketing. Here is a step-by-step guide to developing a marketing strategy for artists, to let you successfully market and sell your art even if this area is not your forte.

  1. Set Goals and Objectives

The first step in developing a marketing strategy for your art is to define your goals and objectives. This will be the foundation of your strategy, because everything you plan to do follows from what you are looking to achieve.

Start by identifying your goals for your business. You goals should be the broad, overall things that you want to achieve. This could be to make a certain amount of money (either a set figure or enough to be financially sustainable, for example), to create a profile as an artist (locally, nationally or internationally), something else, or all of the above.

From there you can work out your objectives, which are the smaller, more concrete things which will bring you closer to achieving your goal. For example, if your goal is to create a public profile as a well-known artist within your area, an objective may be to attract a certain number of followers on social media.

  1. Define Your Audience

An important part of any marketing strategy is your audience. Every business’ audience will be different, and you need to know what yours is, as this defines the marketing methods and tactics you should use.

In order to define your audience think about your ideal customer: this is the person that is most likely to buy your product for the price you are willing to sell it. Your ideal customer will have an interest in your art, and the financial means to be able to buy it. Think about who this person is, down to factors like age, gender, profession and locality.

From there, explore the lifestyle and habits that person is likely to have: do they spend time on social media and if so what platforms? Are they likely to pick up flyers at community events or read the notice board at local cafes or other businesses and which ones? All of this will help you know how to market to them.

  1. Know Your Brand

As important as knowing your customer is, it is equally critical to know who you are. Every business has a brand, and if you are marketing yourself as an independent artist, you are that brand! Your brand expresses who you are as an artist, and how you want people to see you. This is really up to you to decide: your brand could be professional, playful, fun, quirky, traditional, classic, or something else. Whatever you decide, everything you do in your marketing should reflect this essence.

  1. Pick Your eCommerce Platform

These days the easiest way to sell your art is online. You may also choose to sell your art in person, either in combination with online sales or exclusively in store. However, assuming that you do want to sell your art online, you have a few options. There are a number of sites such as UGallery, Saatchi Art and Artfinder, which specialise in selling art from independent artists directly to the public. There are also sites like Ipicasso which specialise in niche types of paintings, as well as more general ecommerce platforms such as Amazon, eBay and Etsy.

Another option is to create your own website and sell your art through there. This option involves more work, both in terms of setting up and maintaining the website, and also in marketing in order to drive traffic to your site (compared to other platforms which already have potential customers using that site). However, the advantage of using your own site is that you will receive 100% of the profits rather than giving a percentage to an ecommerce platform, as well as having full control over the process.

  1. Roll Out Marketing Tactics

Whether selling your art through an online art marketplace, a general ecommerce site, or your own website, you need to promote your work and yourself through marketing tactics in order to attract attention from potential customers. Social media marketing is a highly effective marketing technique for artists, especially Instagram. Because this is a visual medium, it is a great way to show your art to a whole new audience, and build a following which could turn into a customer base.

There are also a number of “ghost marketing” tactics which you can use to subtly drive traffic to your site or ecommerce listing. Ghost marketing’s strategies include SEO (search engine optimisation), digital PR and content marketing. It is a good idea to pick one marketing tactic to start and focus on this. From there, you can skill up in other areas and roll out additional strategies as your business grows.

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How To Create A Website That Converts


website creation

Most website owners focus all their energy on getting traffic to their sites, but if that traffic doesn’t convert, it’s almost useless. This article outlines proven strategies for getting your visitors to convert into customers, whether that’s filling out a survey, handing over their email address or making a purchase.

 

How should things be placed?

 

An artful layout creates order in a website. Things should not simply be thrown onto a page at random. People naturally scan a website in the shape of a Z. This means that important information should be located in the top left-hand corner, in the middle and the bottom right corner.

 

This placement is more likely to draw the attention of the reader. If there is a lot of text on the website, then this should be broken up with spaces. It allows the reader breathing room and makes large amounts of information more accessible.

 

Make the customer feel like you see them

 

We all have egos. Some are quite larger than others, but for the most part, they exist in all of us. A great website acknowledges that. It knows that people want to feel heard, seen and felt. They do not want to feel like they are just another cog in the machine.

 

This can be achieved by using casual language when necessary. A website does not always need to maintain a professional tone. If it seems fitting to add some slang or colloquialisms, then do just that.

 

An SEO friendly website should provide content that people easily connect with and inspires them to visit again. Use well-researched keywords and do not make the writing look robotic by overstuffing the keywords.

 

Colors are important

 

At a very early age, children are taught to associate colors with moods. When someone is sad, we call them blue and when they are jealous when they are green with envy. The same trend persists in adults.

 

We consciously and subconsciously associate different colors with different moods or emotions. Blue for example, generally induces feelings of calm and trust. Yellow, on the other hand, implies haste. Color psychology should be taken into account when adding color to a website.

 

What font is appropriate?

 

Colors speak as well as fonts. The font that you choose could make or break the website. Each font holds a different association.

Comic Sans, for example, is generally associated with children. This, therefore, would not be a good option for a legal website.

 

Trust needs to be earned

 

When a person goes through a website, they are essentially having a conversation with the owner of the website. This conversation can include personal questions and as such trust needs to be developed.

 

Customers will not offer up private details if they do not feel that they can trust you. If this is security information, then you have to be very clear in stating that this information will remain secure and private.

 

The customer also needs to feel like there is open communication between the two of you, therefore making contact details important.

 

Aim to elicit emotions

 

Just as people have egos, they are also prone to emotions. You need to communicate on an emotional level if you want to reach people and influence them. This can be done by being emotive in your writing and by using emotional triggers.

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What A Digital Marketing Agency Can Advise Your Company When Choosing Colors


choosing colors

Colors ignite different types of emotions. Depending on which kind of feeling you plan to entice, colors are useful techniques in reaching out to your audience. Getting customers’ attention can be a challenge, but you can be more effective in this endeavor by using color theory. Many web marketing agencies, like webmarketing123, advise companies to use the right color combinations to provoke a specific response or behavior from their audience. Companies also apply color theory when it comes to their branding or logos.

 

Here’s some more advice for your company when choosing the right colors:

 

  1. Know your audience and your competition

 

Before anything else, you should know your target audience. It is essential that you fully understand the demographics and psychographics. Knowing which demographic your products serve can point you to the right colors you can use for marketing. For instance, if your audience is mostly comprised of females, you will be more inclined to use colors that appeal to the feminine psyche.

 

Benchmarking, too, may help you get an idea on how you are going to present your brand. Observe and examine your competitors’ logos, websites, and color schemes. Knowing about the competition will give you an edge not only by letting you stand out among them, but by letting you avoid copying what might already be an existing design.

choosing colors

 

  1. Know the psychological effects of colors

 

Think psychologically and know the facts of your chosen colors to your audience. Try to put yourself in your customers’ shoes. Try to comprehend how they will see the meaning behind your selected colors, or their initial reactions with the colors.

 

Know what kind of face your company is going to wear. In business, your brand’s personality will identify you among the crowd, helping you create a place in the market. This is how people will find you because the market usually gravitates with brand identities that they feel are similar or could relate to them.

 

These are some of the personalities related to colors, which can help you identify yours:

 

  • Red for passion, anger, vigor, speed
  • Orange for fun, liveliness, energy
  • Yellow for friendliness, youth, and cheer
  • Green for nature, refreshment, growth
  • Blue for knowledge, peace, security, trust
  • Purple for royalty, wisdom, authority
  • Pink for nurture, warmth, softness
  • Brown for reliability and toughness
  • White for purity, virtue, cleanliness
  • Black for formality, luxury, secrecy
  • Gray for impartiality, compromise, maturity, composure

 

  1. Be direct and intentional in your approach

 

In choosing the right colors to represent you, being direct and deliberate in your approach is the best strategy. Choose your base, accent, and background wisely. These will function as initial calls to action throughout your site.

 

  • Choosing your base

Choosing the right color as your base is a vital role in building your brand identity. Your base color should match with your brand’s personality as mentioned above. That way, it is much easier for your brand to reach its target audience and attract their attention.

 

  • Choosing your accent

The second thing you need to consider after accomplishing your base is the accent. This can be the most delicate part. It is imperative for your accent to match up not just with your brand’s personality but even with your chosen base. Furthermore, it should never overlook its impact on the audience.

 

  • Choosing your neutral

The neutral color will serve as your background. Hence, try to look for a color that does not attract too much attention. Commonly, colors used as neutrals are white, gray, beige and its variations.

 

Black can be used as a neutral color, too; however, it needs careful attention. Black as a background can be inflexible and only works with specified colors, mainly white. Furthermore, having white text on a black background may slow down people’s reading speed because it’s not the format that most are used to.

 

  1. Stand out

 

Don’t be afraid to set your brand apart and be different. The goal is to be different and to stand out but in a good way.

 

Here are some examples of companies that brilliantly differentiated themselves:

 

  • Cadbury

Cadbury uses purple as its product’s primary color. It unlikely for a chocolatier to use such unique and random color. Commonly, when it is chocolate, warm colors such as brown or red best suit with it. However, Cadbury decided to stand out and utilize the color to bring their product into the pedestal.

 

  • UPS (United States Postal Service)

This logistics company used the color brown as their brand color. In 1916, where the color brown is much perceived as an epitome of luxury, it is a very unfavorable choice. However, UPS proved everyone wrong and used color brown to evoke simplicity and honesty.

 

  • Veuve Clicquot

Yellow for the color of expensive champagne is so unlikely and intriguing. Yellow, which signifies friendliness, youth, and cheer, do not typically match to a champagne product in the general view. Regardless of how people perceive it, Veuve Clicquot just made a visual innovation to promote their brand further.

 

The Bottom Line

 

There is no shortcut in the process of finding the right colors. There is no right or wrong way either. It may sound daunting, but it can also be enticing. Don’t be afraid to try out different things and to follow your gut feeling. The primary purpose of using colors is to convey the right emotions, thus never neglect your own.

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