Our team of writers brings you daily trend coverage, new products, inspiration, information and fun ideas. With an archive of more than 2,210 articles, you're sure to find something you love. Or if you have a great idea, let us know!
When people see a particular color, or even hear the name of that color, it can trigger deep-set memories and associations made from long ago. Color affects many different psychological and physical aspects, with each color possessing unique attributes. As further evidence of its effects, it’s often used in different types of therapies, including Emotional Transformation Therapy. Surrounding yourself with colors that reflect how you want to feel can have a prominent impact on your well-being. Redecorating is the perfect opportunity to incorporate colors that will benefit your state of mind.
Choose Your Canvas
Home decorating often involves interior wall painting, which is a great means of implementing color- but it’s not your only option. Furniture, flooring, and exterior siding are just a few other possibilities. If you want to go with an exciting, bold color like red, for example, you may feel it’s a bit too much for your wall, but you can accent the room with red throw pillows and tapestries. Make this color the star by balancing the scheme with a neutral wall color, like cream. You can keep things simple with one renovation, or choose to overhaul several to work in your color scheme. If you choose the latter, be sure you have the means to invest in a large-scale project. It’s important to choose high quality materials so your work remains intact for many years to come. You can finance home renovations to meet your needs, or scale back on what you’re remodeling all at once so that it doesn’t become a financial strain. Once you’ve determined how you want to redesign, you can begin choosing your scheme.
Cool Color Tones
When it comes to choosing your color scheme, you’ve likely already given it some thought without knowing the psychology behind specific colors, not to mention other aspects you may want to consider. For example, cool color tones recede within a room, making a space look larger. These tones include pinks, blues, and greens. Pinks create a sense of nurturing, love, and compassion, as well as femininity. Blues are associated with wisdom, faith, trust, intelligence, and confidence. Finally, shades of green represent calmness, harmony, growth, security, and fertility. A shade of green is an excellent choice for a child’s room to provide a sense of soothing, or any space you’d like to embody a sense of peace.
Warm Color Tones
On the other side of the spectrum, you have warm colors. These include reds, yellows, and oranges, as well as many brown-based earth tones. Choose red colors if you’re looking to enhance passion and excitement; red raises a room’s warmth and energy levels and creates a strong first impression. Yellow is associated with happiness and sunlight, and can provide a sense of welcoming. Orange, similar to yellow, is also associated with sunshine, as well as joy, but this color has such a large range of tones that different shades can have drastically different effects, so do a little more reading on the topic if you want to use this color. A very vibrant warm color is a nice choice for any lively, energetic space, like a play room or kitchen, where you’d expect to hear a lot of conversation and laughter.
When you’re choosing colors for your home, there’s really no right or wrong answer. Take your time to decide what you want, and choose what's right for you. Cool colors can bring out your inner zen, while bright warm tones can enhance your zest for life. The choice is yours.
Deciding on a color palette which fits your mood is like choosing the right playlist for the day. Colourlovers are explorers who discover new palettes for every occasion, matching perfect shades with perfect tones, for the blues and the jazz of a perfect day.
We came across a list of palettes by Reux Design Co, their top picks for five different ambiances.
If you are feeling poetic, full of care and tenderness, this delicate flower which is created with this choice of colors can make your day even more romantic. This palette fits vagabond souls, nature-loving and free spirits, it is a spontaneous yet gentle combination. Every shade is a soft pick, but put together they are a perfect fit for dreamers and love birds.
#c6d8cf | #dfbbb6 | #e7c9b1 | #f6e3c4 | #dc7863
Black and white are always giving a strong impression, like a good cup of coffee in the morning. This combination is exuding simplicity and clear rationalist view. Strong blue and green are empowering this simple base and giving the "muscles" to your combination.
#5c5ba7 | #43a472 | #f0f0f0 | #000000
Now, this palette is like riding a roller coaster. It has everything you need for a bright sunny day - the gray is a firm base for the cheery shades of blue and red, not too strong but not subtle either. Smooth shades of orange and yellow are adding the sweetness, playfulness, and goofiness to the combination. Almost if you can taste the lollypop, sugar melting in your mouth, just from looking at these shades full of flavor.
#40979b | #acb0ad | #f06134 | #ffd2aa | #faf6a7
Sophisticated color palettes never get old. Everybody has a moment when they need one - like a royal outfit combination to make us come across as more mature and serious. This choice, however, doesn't have any haughty statements but offers a wiser point of view, full of understanding. These colors remind us to appreciate life and the knowledge that comes with time.
#adc9c7 | #254a45 | #d9b9a9
This brave color composition is contained of very strong, juicy shades, on a dirty white base. Even though it appears playful, nothing about this palette is innocent. The purple shade is the most tricky one - one thing is to be brave, and another not to know if we can pull something off. This blend is both feminine and masculine at the same time, which is its true wealth.
#842279 | #f5290b | #f1f0e8 | #171e4b
About the author:
Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.
Important jumps in every artist's career are being featured in art magazines. These opportunities are always both amazing and scary, which is why it is important to prepare for the interview properly. You will want to make sure that you leave a good impression and that your art statement comes across. To get ready and become more confident, we suggest that you answer these questions yourselves before you get a chance to talk about your art with a journalist. These are some of the most common questions artists get asked in an interview, and they can also help you have a better and clearer statement for your art.
Now, even though you have a full grasp on what is your work about, it is very important for others to have the wide context as well. In answering this question, think not only about what inspires you but how are you personally reflecting on the matter, thus why does it bring a burning urge to create your work. Think about the materials you are using and how do they fit in the concept of your artwork, and then the narrative of your work and what kind of dialogue it should inspire. Formulate your answer in a clear manner, but leave it open for additional interests and further questions on the topic.
Whether it is one particular artist whose work inspired you to become an artist yourself, or if there is a variety of artists which influenced your style, your theme, your expression - your answer to this question is important because it will help the audience locate you on the big canvas of different creators. Most importantly, this will help curators, critics and collectors recognize you as an artist they should pay attention to. If your influences are your current colleagues from the world of art, you can also show your respect for their work, and elaborate on what aspect of that work you are inspired by, and why.
Throughout history, art has played a valuable role in shaping our societies. If your work is making a comment on current political/ social/ ecological happenings, then you have a chance to enter a worldwide artistic dialogue and be recognized on a large scale. Think about how your artwork fits into the great puzzle and how are your pieces expressing your personal viewpoints. Smart and prepared answer to this question can ensure you high rates in the art world and help you grow your network.
The purpose of this question is not to highlight your education and achievements in your career. Although this is a part of your answer, the main focus of your story should be reflecting on your personal growth, your cultural heritage and those life events which inspired your work. Readers would like to know more about you as a person behind your art, what set of events shaped you and played an important role in your artistic development, how is your cultural identity tied with the work you've shown so far. This question also opens a possibility for a short glimpse into your future plans and what is your current work in progress inspired by.
To be a respected artist, with good sale rates, you'll have to keep track of the hot topics on the current art scene on a local, national and international level. During your interview, you will have the chance to show your awareness of the waves and flows of the market, the trends in the art that is being made by your colleagues, as well as art-buying trends. You can express your deep, philosophical understanding of the phenomena in today's art, your clever predictions on the further interests of the market and reflect on famous contemporary artists and the public interest in their work.
By coming prepared to an interview, you are showing your respect towards the time of the person on the receiving end. Knowing what you will talk about in advance, means that you will appear more confident and avoid reckless mistakes which can hurt your career in the long run.
Art interview doesn't need to be a date in your calendar which you dread, it can be an awesome opportunity to share your calling with the world. This way, the audience is given the chance to meet the person behind the canvas, and relate to your art on a deeper, intimate level, with a better understanding of the statement you are expressing.
Are you prepared for your next interview? We hope this helped you prepare and lose the jitters. Fingers crossed!
About the author:
Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.
The Pantone Color of the Year is a calendar event that every designer keeps an eye on. Starting in 2000, the Color of the Year is as straightforward as it sounds. However, are there more nefarious forces at play? The team at Aspire Doors noticed something that may have just blown Pantone’s cover wide open. Kind of…
Before we get into their discovery, let’s discuss the Pantone Color of the Year and its significance…
Pantone was founded in 1962 for the purpose of creating colour cards that would be used by cosmetics companies. The following year they changed course with their colour matching system otherwise known as PMS (Pantone Matching System). What this does is create a catalogue of all colours that can then be used around the world with consistency.
Having consistent colours is crucial for your branding or any other design project and with so many possible colours out there, it became necessary to standardise and quantify colour. Without being able to find and use a colour consistently, design projects would increase massively in logistics and time wasted.
In 2000, they launched the Colour of the Year and it has since made Pantone the global authority on colour. They have moved with the times as well. Before the internet, Pantone would provide solid colour ink printed on paper. They now work in CMYK as well as RGB and have documented and numbered thousands of solid colours for you to use in your web design projects.
This is where Aspire Door’s discovery comes in. The COTY is supposed to represent the socio-economic conditions of the time and is decided by a number of different colour representatives around the world. They meet in secret to discuss and debate what it should be.
Taking pointers from fashion, art, politics, packaging, branding, film, travel destinations and more, they decide on a hue that best represents that year. Or do they?
Here’s where the truth may lie. Since 2010, the Pantone Color of the Year can be observed in the living room of one of TV’s most famous families, The Simpsons.
As this post from Aspire Doors demonstrates, the 2019 Color of the Year ‘Living Coral’ matches the Simpsons’ skirting boards and thus completes the set from 2010 to 2019. 2013’s COTY ‘Emerald’ matches the carpet, the walls match the 2016 COTY, every part from the magazine rack to the rug can be linked to the Pantone Color of the Year.
Is this proof that Pantone gave up in 2010 and are just pointing to a different part of the Simpsons living room each year? We doubt it, but the coincidence definitely raises an eyebrow.
This can be categorised as one of many future predictions that The Simpsons have got right. When Donald Trump ascended to the presidency in 2016, viewers remembered the 1998 episode ‘Bart to the Future’ where Donald Trump becomes president. Even the campaign posters were almost identical apart from the slogan. The Simpsons thought he’d opt for ‘America, you can be my ex-wife!’ instead of ‘Make America Great Again’.
This is just one prediction in a long list, from Las Vegas circus tiger attacks to the mass hysteria of the Higgs Boson particle; The Simpsons have had an uncanny ability to see into the future. So, are the writers time travellers?
The truth is, the Simpsons have been going for so long and the world around them has always informed their jokes. In 30 years of writing jokes based on current affairs, some of those scenarios are bound to come true. After all, Donald Trump expressed interest in running for the presidency as early as 1988, a whole decade before the ‘Bart to the Future’ episode and a year before the Simpsons’ first episode in 1989.
‘The Simpsons Did It Already’ is an online meme that is testament to this fact. In 30 years of the Simpsons, they’ve covered so much ground that so many hypothetical situations have already been explored by their writers. It’s made it really hard to come up with ideas for your own TV show, because pretty much anything you can think of has already been done by Matt Groening et al. So, there’s no need to believe in time travel just yet.
Teens are often considered to be little children. Parents treat them as dependents. However, there are things that teens can do to ensure that they save enough money for themselves. College is certainly not cheap. A student needs to make sure that they have enough money to cater to their needs while at college. With a job, a teen can make enough money to help them survive their first year in college. Remember that just because you are a teen it does not mean that the taxes and other rules of business operation do not apply. This article will ensure that you understand what it takes to start a teenage business and the ways to start your own business.
For teens with a creative mind, it is easy for them to take advantage of these characteristics and create something that can be sold. One can make jewelry, candles, edible goods, jam, swag, and even paper goods. These are great because the payment-processing fee at Esty is small and it requires a small listing. The best part is that they offer you payment collection and a complete storefront. To ensure you make maximum profit from the teenage business, you need to find a source of low-cost materials so that the price you charge will cover the production costs and time spent.
Instead of looking for speedypaper review, do the essay yourself. That will help you learn as much as you can about the dos and don’ts of essay writing. It will be easier for you to tutor other high school students and help them succeed in their education, at a fee. This is also an excellent way for you to study enough to pass all your exams. Actually, you do not just have to tutor them on their academics, you can teach computer, piano and other instruments or SATs.
All teenagers today have grown in the internet age. This gives them some serious advantage over the adults. When it comes to understanding the web, search engines, networking and blogging, no one understands it better than teenagers. There are companies who pay good money for people who have expertise in this area. You can make good money as a social media consultant. If you are unsure about what you need to do, you can always read a blog or a book about it. You can also sign up for a course with Udemy. It is a job you can also do while in college because it is flexible and can be done from anywhere.
This is one of the great ways to start earning money, especially if you have younger siblings. If you are good at it, you can earn money. The best part about this job is that you do not need to have any start capital. To have an added advantage, you can get some CPR training and a certificate in childcare so you can get all the calls.
30% of new businesses fail within the first two years, according to the Small Business Association. As such, when you’re launching your own personalized portrait business, you need to have solid marketing in place to attract customers. Additionally, you’ll need all the stock and tools required to create an original, quirky, and colorful piece that your customer will treasure forever. But, how do you ensure that you don’t overspend and ruin your growth potential?
Before you even consider launching your personalized portrait business, you should produce a detailed business plan, highlighting how you plan to grow your business and cover your expenses. As part of this plan, you’ll need to thoroughly research how and where you’ll purchase your materials from. In general, buying canvases, paints, and pencils in bulk will save you an average of 45%, according to one wholesaler. However, you mustn’t let the lure of ‘buy more to save more’ tempt you as you’ll have to sell more portraits to make a profit. So, ensure you carefully plan how many portraits you can realistically produce in a three-month period initially, and only buy the materials required to cover this output.
When you’re starting out in the custom portrait business, it can be tempting to offer customers portraits in standard sizes and formats to keep your costs down. However, customized goods are typically given as gifts, and this presents a great opportunity when you’re keen to get your business off the ground. By offering portrait cards, gifts, gift wrapping, colorful frames, and the option of adding a personalized message to your portrait, your business will stand out from the rest. Of course, this will increase your initial expenses. So, when you’re considering your business costs, you may need to borrow more capital in order to earn more income.
Customers are prepared to pay high for personalized portraits as a unique and fully customizable design is something you can’t put a price on. But when consumers are sending you images, color swatches, and specific requests, they expect to be able to contact you as and when they need to. It’s, therefore, crucial that you have multiple methods available for them to contact you on. If you’ve met up face to face, handing out a business card is wise, whereas, being active on social media, having an easy-to-use contact form on your website, and an email address is crucial. By providing a good first-time experience, you’re much more likely to get repeat custom, positive reviews, and referrals.
Launching a personal portrait business takes a lot of enthusiasm and investment. But, by being smart with the way you launch your new venture, you can keep costings to a minimum while growing your business at the same time.
As far back as 2014, an annual internet trends report, published by Mary Meeker, made the astounding claim that 1.8 million digital images were being uploaded onto the internet on a daily basis. Look around you and you will agree that this is a plausible number. With the proliferation of mobile devices that have cameras, everybody has become a photographer. For anyone building a photography portfolio, the number of images around can be a predicament. How do you ensure that the images you take are seen and become popular?
Here are some suggestions on the most effective ways of ensuring that your photos become popular.
Treat photos as would any other content; create them for a particular audience. Anyone creating content and believing that it would appeal to everybody will fail. Start by determining who you would want to see your photos. Once you are clear about this, determine the kind of photographs these people would want to see and give it to them.
Attempting to create images for a particular audience leads to an important question: how do you know what your audience wants? Research the audience and collect data. With the internet, it has become easy to collect data about the kind of things a particular group of people is interested in.
When many photographers hear about search engine optimization (SEO), they often think that it’s only suitable for written content. This is a misconception because search engines also rank images. Hence, to ensure that your images rank higher on search engines and are seen, you have to use image optimization.
To ensure image optimization, include some relevant text explaining what is happening on the image. If your image is appealing and connected to a topic of interest, it might make sense to the person who looks at it. If it leaves a good impression on someone, they will probably share it. When an image is shared, it is likely to be seen by more people.
To help you understand how to optimize an image, look at the image below.
Photo by Maggie Grace Photography
One of the most important aspects of image optimization is alt text (or alt tag). This is a description you add so that if the image is not available to the visitor for any reason, they would know what is on the images. An example of such reasons would include a person who has turned off images. It is also useful for visually impaired persons using a screen reader.
The following suggestions will help you optimize the image above.
When people search the internet, they are usually looking for solutions to the challenges they are meeting. If your images create value and help people solve challenges, they are likely to appeal to an audience.
Creating value means making a decision regarding what people would use your image for. For instance, do you intend that people would use your photos as wallpapers? Then you may want to look at what people usually look for when they select wallpapers. The same would apply if you are taking photos that you want people to use for educational purposes. It is important to inform your audience what you think the photos would be more suitable for.
One of the most effective and scalable methods of getting anything good to go viral nowadays is social media. However, if you are going to use social media, it is important that you ensure your images are the highest quality and they are relevant for your audience.
The mistake that many photographers make is not to clearly request people to share the images they post. Many people will do nothing if they have not been asked.
When posting your images on social media, start by doing your research to determine the time when most of your images are likely to be seen by those you are targeting. You don’t have to have the resources to collect this information, some analytics specialists have probably got the information somewhere. All you need to do is to search for it.
If you follow the advice above, if you are willing to research, and if you understand that there is no magic in getting your photos popular but hard work, you will soon reap the fruit of your labor.
One of the biggest challenges in transforming your passion for art into a business is marketing your work. As a creative soul, you are not necessarily naturally talented when it comes to promoting and selling your work. In fact, many creative find this area particularly challenging as it requires skills which are pretty much the opposite of the artistic and creative skill-set.
The good news, however, is that you can learn these skills and teach yourself to be stronger at marketing. Here is a step-by-step guide to developing a marketing strategy for artists, to let you successfully market and sell your art even if this area is not your forte.
The first step in developing a marketing strategy for your art is to define your goals and objectives. This will be the foundation of your strategy, because everything you plan to do follows from what you are looking to achieve.
Start by identifying your goals for your business. You goals should be the broad, overall things that you want to achieve. This could be to make a certain amount of money (either a set figure or enough to be financially sustainable, for example), to create a profile as an artist (locally, nationally or internationally), something else, or all of the above.
From there you can work out your objectives, which are the smaller, more concrete things which will bring you closer to achieving your goal. For example, if your goal is to create a public profile as a well-known artist within your area, an objective may be to attract a certain number of followers on social media.
An important part of any marketing strategy is your audience. Every business’ audience will be different, and you need to know what yours is, as this defines the marketing methods and tactics you should use.
In order to define your audience think about your ideal customer: this is the person that is most likely to buy your product for the price you are willing to sell it. Your ideal customer will have an interest in your art, and the financial means to be able to buy it. Think about who this person is, down to factors like age, gender, profession and locality.
From there, explore the lifestyle and habits that person is likely to have: do they spend time on social media and if so what platforms? Are they likely to pick up flyers at community events or read the notice board at local cafes or other businesses and which ones? All of this will help you know how to market to them.
As important as knowing your customer is, it is equally critical to know who you are. Every business has a brand, and if you are marketing yourself as an independent artist, you are that brand! Your brand expresses who you are as an artist, and how you want people to see you. This is really up to you to decide: your brand could be professional, playful, fun, quirky, traditional, classic, or something else. Whatever you decide, everything you do in your marketing should reflect this essence.
These days the easiest way to sell your art is online. You may also choose to sell your art in person, either in combination with online sales or exclusively in store. However, assuming that you do want to sell your art online, you have a few options. There are a number of sites such as UGallery, Saatchi Art and Artfinder, which specialise in selling art from independent artists directly to the public. There are also sites like Ipicasso which specialise in niche types of paintings, as well as more general ecommerce platforms such as Amazon, eBay and Etsy.
Another option is to create your own website and sell your art through there. This option involves more work, both in terms of setting up and maintaining the website, and also in marketing in order to drive traffic to your site (compared to other platforms which already have potential customers using that site). However, the advantage of using your own site is that you will receive 100% of the profits rather than giving a percentage to an ecommerce platform, as well as having full control over the process.
Whether selling your art through an online art marketplace, a general ecommerce site, or your own website, you need to promote your work and yourself through marketing tactics in order to attract attention from potential customers. Social media marketing is a highly effective marketing technique for artists, especially Instagram. Because this is a visual medium, it is a great way to show your art to a whole new audience, and build a following which could turn into a customer base.
There are also a number of “ghost marketing” tactics which you can use to subtly drive traffic to your site or ecommerce listing. Ghost marketing’s strategies include SEO (search engine optimisation), digital PR and content marketing. It is a good idea to pick one marketing tactic to start and focus on this. From there, you can skill up in other areas and roll out additional strategies as your business grows.
Colors ignite different types of emotions. Depending on which kind of feeling you plan to entice, colors are useful techniques in reaching out to your audience. Getting customers’ attention can be a challenge, but you can be more effective in this endeavor by using color theory. Many web marketing agencies, like webmarketing123, advise companies to use the right color combinations to provoke a specific response or behavior from their audience. Companies also apply color theory when it comes to their branding or logos.
Here’s some more advice for your company when choosing the right colors:
Before anything else, you should know your target audience. It is essential that you fully understand the demographics and psychographics. Knowing which demographic your products serve can point you to the right colors you can use for marketing. For instance, if your audience is mostly comprised of females, you will be more inclined to use colors that appeal to the feminine psyche.
Benchmarking, too, may help you get an idea on how you are going to present your brand. Observe and examine your competitors’ logos, websites, and color schemes. Knowing about the competition will give you an edge not only by letting you stand out among them, but by letting you avoid copying what might already be an existing design.
Think psychologically and know the facts of your chosen colors to your audience. Try to put yourself in your customers’ shoes. Try to comprehend how they will see the meaning behind your selected colors, or their initial reactions with the colors.
Know what kind of face your company is going to wear. In business, your brand’s personality will identify you among the crowd, helping you create a place in the market. This is how people will find you because the market usually gravitates with brand identities that they feel are similar or could relate to them.
These are some of the personalities related to colors, which can help you identify yours:
In choosing the right colors to represent you, being direct and deliberate in your approach is the best strategy. Choose your base, accent, and background wisely. These will function as initial calls to action throughout your site.
Choosing the right color as your base is a vital role in building your brand identity. Your base color should match with your brand’s personality as mentioned above. That way, it is much easier for your brand to reach its target audience and attract their attention.
The second thing you need to consider after accomplishing your base is the accent. This can be the most delicate part. It is imperative for your accent to match up not just with your brand’s personality but even with your chosen base. Furthermore, it should never overlook its impact on the audience.
The neutral color will serve as your background. Hence, try to look for a color that does not attract too much attention. Commonly, colors used as neutrals are white, gray, beige and its variations.
Black can be used as a neutral color, too; however, it needs careful attention. Black as a background can be inflexible and only works with specified colors, mainly white. Furthermore, having white text on a black background may slow down people’s reading speed because it’s not the format that most are used to.
Don’t be afraid to set your brand apart and be different. The goal is to be different and to stand out but in a good way.
Here are some examples of companies that brilliantly differentiated themselves:
Cadbury uses purple as its product’s primary color. It unlikely for a chocolatier to use such unique and random color. Commonly, when it is chocolate, warm colors such as brown or red best suit with it. However, Cadbury decided to stand out and utilize the color to bring their product into the pedestal.
This logistics company used the color brown as their brand color. In 1916, where the color brown is much perceived as an epitome of luxury, it is a very unfavorable choice. However, UPS proved everyone wrong and used color brown to evoke simplicity and honesty.
Yellow for the color of expensive champagne is so unlikely and intriguing. Yellow, which signifies friendliness, youth, and cheer, do not typically match to a champagne product in the general view. Regardless of how people perceive it, Veuve Clicquot just made a visual innovation to promote their brand further.
The Bottom Line
There is no shortcut in the process of finding the right colors. There is no right or wrong way either. It may sound daunting, but it can also be enticing. Don’t be afraid to try out different things and to follow your gut feeling. The primary purpose of using colors is to convey the right emotions, thus never neglect your own.
Before you can take steps to boost your online brand, you need to know what you want it to be. Your brand identity is akin to your personal identity.
The characteristics and traits that differentiate you from others constitute your personal identity. Your brand identity is made up of the look and feel of how your company presents itself including your:
Your brand identity includes any visual or audio representations that others recognize as your company.
Brands that consistently and honestly promote their message are powerful. Think about some of the most famous brands. What is it about them makes them recognizable to you?
Is it their logo like McDonald's golden arches? Or their slogan like Verizon's "Can you hear me now"? What do you think of when you hear "Good to the last drop?" That's right, Maxwell House coffee.
How did these major brands gain such recognition? By consistently and repeatedly exposing the public to their visual, audio, and content-related brand identity.
The more consistent you are in your branding, the more familiar your target market will become with your business.
Once your company has established your brand identity and chosen your logo, tone, typography, and design styles, you want to be sure all employees and departments consistently speak in one voice.
Creating a professional brand book will keep your entire team on point with your brands message. Also, being able to align your business strategy with your brand position is facilitated by the creation of a brand book.
It also saves time for companies of all sizes if you add staff to your team or replace a designer. New employees can get up-to-speed very quickly by referring to your brand guidelines.
Your brand is also reflected in what you do and don’t say on social media. Part of your brand identity is to know your target audience and to speak to them on all relevant platforms in the same voice.
Spend more time on the social media platforms where your target audience hangs out. For example, if you are selling clothes for teenage girls, your social media focus should be on Instagram and Tumblr as opposed to Twitter or LinkedIn.
Be sure that the type of language you use, like your captions on Instagram or your Facebook posts, speak directly to your audience.
All content you publish and share, such as blog posts or social media stories, should reflect your brand and be consistent.
Whether your brand voice is humorous, makes use of colloquialisms, or is more fact-based and diplomatic, as long as you "speak" consistently and authentically, your audience will feel a connection to you and be more likely to trust your brand.
Did you know that most purchase decisions are based on emotion? For brands who are trying to get more buyers, understanding this concept can help.
Your brand story should communicate feelings by appealing to the emotions of your target audience.
Even if someone in your target audience sees an online video, image, or post, and they are not ready at that moment to make a purchase, they will feel a connection to your brand.
If they consistently see the same or similar messaging that elicits an emotional response, when they are ready to make a purchase, guess whose brand they will remember? The one they feel an emotional connection to and the one they trust is the brand they will purchase from when ready.
When you are developing your brand strategy, be creative so that your online voice and content is unique, engaging, and compelling.
It is vital that your brand stand out from your competitors. So when deciding on your company logo, the fonts you use, the colors you choose, and your overall style, make sure they all resonate with your prospective customers.
To determine your correct voice and identity, study the demographics, preferences, and needs of your target market.
For your target market to purchase from you and not your competitors, you should know who is competing with you in the same space and what they are doing to attract customers.
Do some research to find out where they are hanging out online and be sure you are there, too. Your goal is to do what your competitors are doing - only do it better.
Also, try to identify gaps in what your audience needs to see or hear and develop your brand strategy around what your competitors are not doing.
You want your brand to fulfill needs, be the solutions for any problems, and be memorable and recognizable.
Some companies decide to create a fun and humorous brand identity. If you are in a niche where being comedic is appropriate, give it a shot.
Some major brands create silly or outrageous online campaigns that work. A few examples are:
Creating and building a brand identity is a process, and it is often not a finite one. In the case of Old Spice, they needed to rebrand to remain competitive.
Continue to study your market and your competitors. Measure the success of your current branding initiatives and marketing strategies.
Make changes where needed and test branding strategies frequently to keep your brand in the minds of your target audience.
Image Pixabay CC0 License