Internet search engines are a constant struggle for the quality of the pages in the search request issued. Many sites are so crowded with spam, a huge number of links to other pages and duplication of networks that gather useful and reliable information from such resources becomes practically impossible.
To combat such a poor-quality content and special filters of search engines were created. These programs have the capacity to impose a ban on a particular page on certain criteria, and the system will not issue a resource reference to it at the introduction of a specific request. There are several filters, the most common: Google - Penguin and Panda 3.0, Yandex filter - AGS, reoptimization and others.
Penguin - Google search filter
Stop your attention on the filter by Google company called Penguin.
This filter was released in 2012 and immediately had a significant impact on attendance at many sites, triggering a heated discussion among SEOs and webmasters. Through filter capacity, many of the pages have come under the ban, and traffic to those sites, respectively, fell almost to zero. The algorithm of the program is quite simple and is aimed at maximizing the purification of search engine links that point to substandard resources.
Which pages may fall into the category of prohibited?
First of all, sites that aim to improve the attendance of any means or resources that are not controlled by the webmaster.
Get on Google Penguin insulation can be for the following:
Excessive use or copy text rewriting. If your site there is a large number of articles stupidly copied from other sites, or simply non-unique, then it is likely to impose a filter.
Plenty of keys for both internal and external links. The ban come with a lot of resources selected keywords, underscores, italics, will lie in the title, description, keywords, etc.
A large number of advertising and sponsored links on the main and inner pages of the site. Especially, if the advertisement is located in the upper part of the article that makes the majority of SEOs. Penguin Google immediately notice this information and reduces the chances of site to the issuance of a search engine.
Backlash visitors. This means that the majority of users by logging on to your site immediately close it. In this case, the filter classifies the information posted on these pages is not to interesting and useful to users.
How to avoid getting banned?
In order to reduce the likelihood of a filter overlay to your website, you need to constantly monitor the resource quality. Try to remove the excessive amount of links, ads, and keywords, as well as fill your site interesting and useful information for people.