The Science of Scrub Colours


scrub suit

Have you ever known that the colour uniform you wear can make a difference to your day? Whether you’re a doctor in men’s scrubs or a nurse in a women’s scrub set, the colour of your scrubs possesses power! Empower yourself by choosing the right shade of scrubs to suit your needs.

 

Pink Scrubs

When I think pink, I think fuzzy and sweet; like cotton candy or soft, cozy bunny slippers. What comes to mind when you think of pink scrubs? Pink nursing scrubs denote friendliness, empathy, compassion and love. Pink scrubs give off calm, loving vibes.

Ciel Scrubs

We’re talking professional here. I mean, like seriously classic. That’s what ciel scrubs are all about. Nurses in ciel scrubs make a professional, yet approachable impression, and are often generous and loyal.

Red Scrubs

Okay, so not many nurses go for red scrubs, because, well, blood. But those who do are passionate people who possess a love of life, remarkable inner strength, and a go-getter mentality.

Black Scrubs

A nurse clad in black is a nurse you just don’t mess with. Not because she’s mean, per se, but perhaps because she can be a bit intimidating at times. She’s authoritative, efficient, and can take charge of any situation. She has the makings of a dignified and capable leader.

Orange Scrubs

Okay, so orange scrubs aren’t that common. We know that, and we’ll tell you why: Girls who’d choose orange scrubs usually don’t end up wearing scrubs at all. They’re curious, fun-loving party people who love drama and aren’t afraid of anything. Since they love happy, fun and easy jobs, and are often not as hardworking as others, they don’t usually opt for nursing as their career path in life.

Purple Scrubs

Purple scrub wearers are deep, dignified and more introverted. They are sometimes quite talented, with the ability to draw, paint, and play music. They have a reserved, dignified presence.

Green Scrubs

If your favorite colour is green, you are likely to lead an active public life. You are pretty intelligent and refreshingly kindhearted, and people feel calm and cared for around you.

 

Scrub colours don’t only provide clues to a nurse’s personality; they can also help nurses make the right impression, and can impact your behavior so that you’ll act more like a nurse who loves that colour. If you’d like to look the part of a calm and caring, intelligent nurse, go for green, and if you’re interested in letting your sweet, girly side shine through, think pink.

 

Choose the right colours and set the tone for a job well done!

 

 

 

 

Bio:
Paul Priceman is a passionate male nurse advocate both in his personal life and professionally with Murse World. Priceman works tirelessly works to promote male nurses in the US and worldwide. He is also involved in researching and writing about various different fascinating and intriguing healthcare related topics. In his spare time, he enjoys skiing in the winter, swimming in the summer and daydreaming all year round. 
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15 Picks for Spring/Summer Color Palette 2019


What an incredible day! COLOURlovers color palette software is bringing you our best picks of color palettes that will take your breath away. Discover which color sets are most popular this season and will get more attention throughout the summer. From the most subtle to the most intimidating and boldest color shades, you can certainly find what goes best with your personality out of these amazing fifteen.

 

Peachy

 

Peachy colors often remind us of fluffy bridesmaids dresses, but peach inspired shades are hitting some serious scores in color trends this season. For truly summer colors, it is quite a phenomena that this palette is already popular in spring season around the world. As expected, peach shades are combined with subtle shades of green/yellow, since nature already puts them together so well.

#E2E7D3  #A7A993  #CDC2B0  #F36A46  #FFB288

peachy palette on Colourlovers

https://www.colourlovers.com/palette/4648460/Peachy

 

Cherry Blossom

 

Spring of 2019 is full of flower based designs like every year. Cherry takes a special place in those designs this season, which makes cherry based palettes to rise to the very top of color trends. The color of the bright blue sky takes an important place, surrounded by shades of early and mature cherries, breaking the red with the just right tone.

#F48C8B  #9A8D84  #3E9DD3  #E7A7C1  #D1405F  #7F2133

Cherry Blossom Colourlovers Palette

 

Lavender Paradise

 

One thing we can make sure of, throughout history, some shade of purple will always be in highlight of the fashion industry. Purple colors trigger a feeling of intimacy, which is why this color often finds its way to our bedrooms and closets. Combined with the right green shade, yellow in this palette is young, bold and a very charming choice.

#E1D4DD  #CCABD8  #8474A1  #08979D  #055B5C

Lavender Paradise palette on Colourlovers

https://www.colourlovers.com/palette/4648461/Lavander_Paradise

 

Orchid Sweetness

 

Just like in most palettes on this list, this one plays with shades of red combined with light green, imitating the surface of the water. Every shade is subtle and inspires cuteness and virginity. It is perfect for interior design, as a background to everyday moments filled with joy.

#af83a4  #afc8ba  #e8b5b2  #edc5dc  #a4d4cb

Orchid Sweetness Colourlovers palette

https://www.colourlovers.com/palette/4648462/Orchid_Sweetness

 

Morning Meditation

 

Light and dark shades of red are serving as a base in this combination, for yellow and green patterns which makes this calm and noninvasive design for early mornings. These are the colors of smooth jazz, that makes a great tune for a busy day with a tight schedule, a real anti-stress palette for our intense lifestyles.

#F3F2E0  #F0D8CC  #ECB2B0  #776163  #87907D  #B6C9B3

Morning Meditation Colourlovers Palette

 

Hippie Season

 

2019 teaches us that green is the most important color and that it goes well combined with almost anything. All of these pigments are vivid and vibrant, lifelike and intensive. Hippie Seasons shows us that life is precious, and springs are best used with finding pleasure in everything we do. These colors are quickly filling the windows of our favorite stores, while the contemporary architecture keeps up by giving these refreshments to our urban environments.

#1A9A8B  #57C165  #B05FA1  #D95B80  #04C8D6

Hippie Season Colourlovers Palette

https://www.colourlovers.com/palette/4648463/Hippie_Season

 

Subtle Blooming

 

Not so typical for a spring palette, this one is all about saying goodbye to frosty branches and waking the nature around us slowly. This color set is a lazy sleeper, it's waking up slowly, stretching in bed, and yawning all morning. It presents the perfect balance between winter and spring, and every color in it is tender and soft.

#4B4233  #9A9591  #A7ADAD  #DBBAB1  #C18086

Subtle Blooming Colourlovers Palette

https://www.colourlovers.com/palette/4648464/Subtle_Blooming

Gentle Mystery

 

Gentle Mystery is built from well-known color shades, designed to give the best experience to the viewer. The base is built from butterscotch, through a breathtaking smoke shade, with, sometimes underestimated, duck egg, all the way to the intriguing color of the emerald sea. This refined base is painted on with coral, the main trend in 2018/19, and sweet blush shade.

#FFB79F - coral  #F5D1C3 - blush  #F0BC68 - butterscotch  #AAB8BB - smoke  #C4D7D1 - duck egg  #5F9595 - emerald sea

Gentle Mystery Colourlovers Palette

 

Wild Nature

 

A reminder of the beauty of wildlife is a perfect intermezzo into the season of summer 2019. This palette reveals the magic of colorful nature around us, inspires us to be outdoors, clear our minds and rewind. The set of these colors also serves as a motivational quote, when being exposed to it daily. It improves the quality of our every day.

#F8F7FF  #DADBC9  #9DA5D6  #F9D9FF  #F787EB  #C234A0  #E59A61

Wild Nature Colourlovers Palette

 

Sugar

 

The gentlest of all palettes we had so far, this one is made of colors which melt in your mouth. This combination uncovers innocence, sweetness, play fullness and carefree lifestyle. You gotta love these candy colors, as this wonderful combination of yellow, pale turquoise, linen, and steel blue will make sure to awake the child within you.

#f7f6cf - yellow  #b6d8f2 - pale turquoise  #f4cfdf - linen  #5784ba - steel blue  #9ac8eb

Sugar Colourlovers Palette

https://www.colourlovers.com/palette/4648465/Sugar

 

Princess

 

Princess is a good example of how certain palettes depend on the content. When applied in winter seasons, this combination could easily be referred to as the Ice Queen, but in spring and summer, all the beauty and delicacy of this palette comes to the first plan. This palette is good for handling the heat, but also perfect for gloomy, rainy days.

#F8F8EE  #F2E5EE  #E9D0E6  #BEB3C4  #EAD5D4  #DDF1F0

Princess Colourlovers Palette

 

Bold & Urban

 

If these colors could sing a song all together, it would be "Under the sea" from the "Little Mermaid" cartoon. These colors are warm, cheerful and strong, they make a statement when they walk into the room, bringing in good mood and ecstasy. This palette is also a combination of two best colors for this season - yellow and purple. Therefore, this set cannot possibly be a mistake.

#CFBAF5  #644892  #120A55  #E3DA51  #D7EE1A

Bold & Urban colourlovers palette

https://www.colourlovers.com/palette/4648466/Bold_Urban

Early Bloom

 

If there was one color palette to describe Generation Z, Early Bloom would be the one. Early Bloom is an exotic flower which is opening its buds to the sun, ready to shine in all its glory. This set contains wild shades of red, yellow and blue, and so it is a wonderful mix of vibrant pigments which give it authenticity.

#0062A1  #379DAB  #FBB600  #C69682  #B41D6A

early bloom colourlovers palette

https://www.colourlovers.com/palette/4648467/Early_Bloom

Comic Tenderness

 

These are the true colors of playfulness, they set a good mood and laughter while evoking daintiness, and hitting our soft spot. This is the first time in a while that this combination is popular, and the window for it is not going to be long, so if you are looking for a short term change of your usual habits, this is a great combo for you.

#EDEDF9  #D8F8F3  #AEE5E8  #8787A3  #D6A7D1  #FFE0E8

colourlovers palette

 

Bee Wonderful

 

Spring 2019 comes with many curious trends, and one of them is a sudden explosion of yellow colors - they are everywhere around us, on the streets and in the magazines, on the internet and in the bars. Bees have become an uprising world trend as their extinction is becoming a bigger threat to us, so this palette is a small tribute to this cause.

#EDE6DC  #FFE401  #FEC202  #FFEDA1  #D59F00  #B27C32  #4E2513

Bee Wonderful colourlovers palette

 

What do you think of our choice? If you feel inspired by our palettes, go straight to COPASO to create your own set of colors for spring going on summer season 2019. Share your creations with us in the comment section below.

 

Written by: Nina Petrov

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Using The Right Colours For Your Advertising Signs


When it comes to selecting a suitable colour for your advertising signs there has to be consistency with your brand. But what colours should you go for when designing an advert that conveys your brand image and the product or service you are trying to promote?

 

Choosing the colour for your adverts not only depends on your brand image but also the audience you are trying to reach. It is important to remember that different colours mean different things in different cultures.

 

Like it or not, you will also have to bear in mind the traditional gender preferences for different colours. Colours that are thought of as ‘masculine’ are generally darker colours such as black, brown, blue, green whilst ‘feminine’ colours include pink, light red, light orange and yellow.

 

Factors Affecting Your Colour Choice

 

The colour you ultimately choose for your sign depends on the following factors:

 

  • Consistency with your brand
  • Target demographic (age, gender location)
  • The surrounding environment
  • The type of product/service that is being sold
  • How far away the sign will be from the people viewing it

 

 

Understanding the Role of Culture in Colour

 

Although consistency with your brand and demographics are fairly straight forward for most organisations, understanding what colours mean in different cultures is more of a challenge.

 

Imagine using the colour yellow for a gift shop in Latin America where the colour in that region represents death or having a sign with someone’s name written in red in China is taboo.

 

Once you have considered all of the above factors then you can decide on the look and feel of your advert in regards to colour of both the background and any text elements of your sign.

 

Real Examples of Sign Colour Contrast

 

Take a look at the below examples of signs, the number below the text represents how visible the text is on certain backgrounds. We have shown some of the best colour combinations, but it isn’t hard to imagine how orange text on a red background would clash and be hard to read.

colors for advertising signs colors for advertising signs colors for advertising signs colors for advertising signs

 

As can be seen the background and text font has a huge bearing on how people perceive the sign. The yellow background with red text gives out a sales image and the white background with grey text conveys are more important message. The red background with yellow text could indicate a warning.

 

The Psychology of Colour Choice

 

Choosing the right combination of colours is an art in itself.

 

But what are the psychology behind the colour of signs?

 

Setting aside cultural, gender and age differences, why do different colours indicate different things? Why can the choice of colour for an organisations logo or advert make or break an organisation?

 

The answer comes down to how we relate colour to certain things. Red and yellow in a restaurant can indicate fun and liveliness whilst a black and dark green restaurant could indicate expensive and high class.

 

Regardless of the type of large format print you want, the colours in addition to the design can make or break your business so plan for it carefully. Once the sign is out and the message is conveyed, it is difficult to make amends.

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Kids’ Room Ideas That Will Make Your Life Easier


kid's room

Kids’ rooms are always filled with toys, clothes, drawing supplies, and who knows how many other things. It is easy to see your children’s bedroom as the last room in your house you want to clean as you know that’s where the maximum chaos is. It doesn’t have to be this way, and many ideas will help you organize this space so that you don’t have to worry so much about keeping it clean.

 

Reduce the number of toys

Even if that may sound harsh, it is easy to notice how your kids prefer to play only with certain toys. There’s no point in keeping all of them, at least not in the same space. Just make sure to get rid of the unused toys without an audience so that you can avoid some unnecessary drama.

Don’t fill up every single space to the brim

Kids have a lot of stuff from clothes to toys, but this doesn’t mean that you should stuff everything in all the drawers and closet space available. It is not convenient to search for things that should be accessible by wading through a lot of unimportant things.

There is another advantage to consider here. If there are some empty spaces available, you will have room for new things. For instance, if you have a boy and you just bought a new microscope for his birthday, it is ideal to have a place for the new device in the room, instead of being forced to leave such a delicate item lying around on a table.

 

Get plenty of bins and baskets

If you feel like there’s never enough room for storing all the kids’ stuff, don’t start to fret about how you are going to fit it another closet inside their bedroom. Bins and baskets are ideal for keeping all kinds of things your kids use. They don’t take up a lot of space, and they are easy to use.

Also, when you need to de-clutter fast, you can grab a basket or a bin and fill it with all the stuff that seems to be lying on the floor, on the bed, on the table, and anywhere around you.

 

Keeps things of the same type together

This is a good idea if you’re trying to teach your kid the importance of being and staying organized. For instance, find a place for all the plush toys in the room. Use another for all the notebooks, and other supplies that are school related. Also, you must have a place for all the clothes so that they don’t end up on the floor.

Get your kids to help a little, and you will teach them how to keep their things organized. You can teach them how to fold their t-shirts, and how to organize their stuff on colors, and in other fun ways. Kids are fast learners, and sooner than you think, you might not have so much work to do to keep their room clean and free of clutter.

 

Opt for high-quality items

A good idea to keep a room clean is to reduce the number of things that go inside it. That doesn’t mean that you should feel guilty about depriving your kids of toys they like or anything similar. Instead of going for quantity, go for quality. This way, you will have fewer things to deal with.

 

A quick clean-up is in order before bedtime

Do it yourself, or have your kids to help, if they’re old enough. Clean up a little by putting things to their places just before bedtime. This way, there will be less work to do in the morning, when you might be in a hurry. Using this high-quality vacuum cleaner from Unclutterer will help you remove all dust from the kids room with minimal efforts.

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How to Keep Your Pets Safe While Painting Your House


keeping pets safe while painting the house

Pets should be treated as full members of the family so, naturally, each decision you make regarding your house, also concerns them and their safety. If you decided to refresh the look of your interior and are considering a paint job, you need to make sure your pets won’t be affected by the change.

Here are the most common problems you might encounter while painting your house and dealing with the animals inside it and, most importantly, how to handle them properly.

 

Stress

No matter if you opt for painting contractors or decide to do it on your own, there is a level of stress and discomfort your pets will feel. Consider the mess you are creating in the entire house, including the furniture moved away from the walls, the cabinets taken down, and the overall amount of dust and debris you will cause.

All these will naturally affect your pets, especially if we’re talking about cats and dogs. These animals are territorial and don’t handle changes too well when it comes to their habitats. Keep in mind that there will be some strangers entering your house, making noise, and generally disturbing your pets’ habitat, which will lead to stressful situations.

 

Choking hazards

Painting the interior of the house will inevitably lead to a general disaster that might last for weeks, and this includes paint cans, brushes, racks, chairs, loose screws, cords, and others. Each one of these elements possesses a choking hazard for pets roaming around, so you may also want to consider this before renovating your home.

 

Toxic fumes

Another thing to worry about is the potentially dangerous composition of the paints and all the toxic fumes that go out once you open a can of paint. And, while you can easily wear a mask to avoid irritations, your pet may not be able to do the same, which exposes them to health risks.

 

Quality problems

Not even finding the perfect collar and leash for your pet won’t keep them away from trouble, especially in a freshly painted home. They can brush against the wall or tip over a can of paint accidentally, which will cost you plenty of time and money to repair.

 

How to solve these problems

Although the animals don’t mean it, accidents can happen, and this is why you should be prepared for these situations.

There are plenty of things you can do, starting with placing your pets in another area of the house where they don’t have access to brushes or wet walls. Make sure to relocate their crib too, alongside all their favorite accessories, including chewing toys, litter boxes, bedding, and food bowls.

If you’re planning on repainting the entire house at once, it would be best to find a temporary home for your pets. Try talking to your relatives or friends about hosting the animals for a short while, until you finish remodeling. If none of them lives close by, you can look for pet daycares or pet shops that are willing to host your furry friends for a fee.

If they are still allowed to visit and check on the painting progress, make sure the house and all the freshly-painted walls are pet-proof.

Allow the paint to dry for a couple of days until the smell wears off and keep your animals close to you at all times. If we’re talking about dogs, cats or other small furry animals, don’t let them near the painted walls to prevent unwanted tracks of paint all over the carpets, floors, and furniture.

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Design, Trends and Their Connection with Culture


culture design

The Cultural Differences of Design in Different Countries

Designs keep changing, and for a designer, trends, principles, requirements of clients, and culture overall play significance in determining what people appreciate today and what they may reject tomorrow. When it comes to culture, many would agree that a design element that gets accepted in India may not always be a good idea in a European country. In this article, you will find out why it is often the case. We’ve dissected into major world cultures and how they impact the work of visual creators.

Some students are also given tasks to write on this or a similar topic. However, whether you are looking up some information to complete your piece, or just researching for job purposes, here’s a quick list of questions you need to answer before you get down to work:

  • How does visual communication vary from one country to another?
  • How do cultural differences from one country to another influence the work of creators?
  • Are there any common colors applicable to different countries?
  • How do font types vary from one country to another?

In fact, these questions can go on and on. To make it easier, you  can find a reliable, professional paper writing service that can help you with drawing up important design concepts for your paper, or do even a more comprehensive research for you, in case  it’s been quite a while since your graduation. All in all, you need a decent plan and a visualization of artistic creations if you want to complete the task successfully.

Now, with respect to cultural influences on design, it is important that visual artists take note of nuances such as religion, values and colors. Think about it this way. Are there religious restrictions that would limit a designer’s creativity when designing, for example, a logo?  Also, would the use of certain symbols be regarded as offensive?

Understanding major cultures and design trends

Whichever way you look at it, color is a de facto design principle/element all over the world. Whether in traditional or modern design, you will always find color denoting some sort of culture. However, before a designer can settle on color choices to use in creating an artwork, it is imperative that he or she zeros into how cultural nuances of a country influences visual artistry.

At this point, let’s explore a few elements specific to certain cultures and how they vary from each other.

Design in Europe

Europe is a continent of many cultures, and there is no doubt such variations play significance in influencing modern design trends. From art, literature, music to architecture, you will need to understand what transpires in a member country before deciding on the appropriate color, line, shape or fonts to use in a logo, drawing or any other type of visual art.

For many years, European culture transitioned through many phases to modern-day art. It means you’ve got to think about Prehistoric art, Medieval, Classical, Baroque, Mannerism, Renaissance, Neoclassical, Rococo, Realism and Romanticism before figuring out the best design for a client.

It is because while someone would relish over retro artwork depicting the age of Romanticism, another would want a creator to factor in modern-day design trends such as emoticons. It is always about providing a client with a design service that resonates well with their tastes or ascription.

The Meaning of Color in Japan

A walk down the history of a country is one way to go about national colors and what they symbolize. But depending on the purpose, for which you are hired to create an artwork, designers must also take note of meanings colors manifest in a deeper sense. In Japanese culture, for example, blue color means cool, fidelity and passiveness.

It would also interest you to note that Japanese regard blue as the color of luck. While times may have changed, color traditions remain deeply entrenched in the country’s quest for posterity.  You will often notice blue in dresses such as office wear and in attires adorned by fresh graduates during their first job interviews. Other colors, which bear the same meaning as blue are yellow, purple, red and green.

Indian cultural nuances

The big question is this, “How does the culture of India impact design?” Well, India is richly endowed with colorful cultures, most of which date back to centuries ago. That is not to mention that for a long time now, the graphic design landscape in India always gets shaped by religious mannerisms. The country is home to some of the oldest religions, namely Jainism, Buddhism, Hinduism and Sikhism.

All in all, it would interest you to note that culture and design are inseparable entities in India. Talk about bold colors, shapes or fine lines and you will always notice them on temple walls, sari apparel, graffiti, and signposts and among other places. In a nutshell, creators targeting clients from this part of the world should always emphasize color prominence.

Final Words

Culture, according to studies, is a collective view of a people, cultivated behavior and learned experiences. Whether through social interactions and any other form of association, culture remains an overarching factor in the work of designers, even in the unforeseeable future.

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The Most Awesome Summer Nail Polishes 2019


nail polish

The summer of 2019 is just around the corner, which means cute dresses, beach days and spectacular cocktails while uploading it all to social. It is all about looking fabulous this season, and your nails are a good place to start. You don’t want old chipped colors, you want new and vibrant nail polishes that highlight the stunning cocktail you are holding on the beach. Nothing says disaster more than cracked nails on a post for the ‘Gram. The best way to avoid disaster is preparation, so here is a list of the most awesome summer nail polishes for 2019. Start getting yours ready for when the good weather comes around.

 

Essie Nail Polish in Tiers of Joy

Lavender is always a strong summer color that should be in your wardrobe or accessories for every year, but this polish has a twist. Beyond your normal paste shades, this shade has a subtle, yet noticeable, metallic finish. Meaning the sun sparkles off your nails as it bounces off tiny specks of glitters.

 

Chanel Le Vernis Longwear Nail Color in Giallo Napoli

When you think about the Mediterranean, you think of beautiful beaches, stunning food, and color. Bright reds, blues, greens and, of course, yellow. While some tones of yellow may look cheap and tacky, Chanel is on another level. Their perfectly balanced yellow hue will have you feeling like you are on an Italian coast enjoying a cup of fresh ground coffee while planning the day ahead of you..

 

Zoya Nail Lacquer in Genesis

Forget using Wite-Out style lacquers, because here comes Zoya. The brand offers you every shade of white you can think of while adding shimmer and sparkle. White will help show off your fantastic natural tan while also bringing images of villas in the sun and white sandy beaches. Not only is Zoya committed to helping you dazzle, but it is also committed to animal protection, as it is Vegan-friendly and 5-free, which means it doesn’t contain any dangerous chemicals.

 

Deborah Lippman Gel Lab Pro Nail Color in Above the Clouds

From Zoya’s stunning whites to Lippman’s white with faint hints of blue, mirroring the summer sky on your nails. With a smooth finish and a soft milky application, this polish with have you above the clouds with happiness. And your followers going through the roof.

 

Deborah Lippman Gel Lab Pro Nail Color in The Sun

From one summer Lippman to another, and both skies related. This is a bright fuchsia color that will bring out the summer feeling in you and on your socials. Perfect for holding a Daiquiri. What makes this polish even better is that it will give you a gel-like finish without a UV light, and that means no chipping!

 

Butter London Pantone Color of the Year 2019 Patent Shine 10x Nail Lacquer

It might be a mouthful of a name, but it is guaranteed to make the mouth of those who see you, drop! Pantone is always ahead of the game and announced its color of the year at the beginning of each year, and for 2019, it is Living Coral. So, what better way to stay in fashion with this amazing orange polish with pink hues, creating opaque layers for your fingers to dazzle with?

 

Cote Nail Polish in No.115

This summer is all about neon. So much in fact, that they almost seem neutral. And with this trend going strong, why not embrace it with a stunning shade of lime green for your nails? Cote’s polishes are free from toxins that some other polishes use, making them a great choice for us with a conscience.

 

Nars Nail Polish in Orgasm

The final one of this list, couldn’t really be any other than Nars famous Orgasm. But don’t be fooled by the name, the peachy shades of the lacquer are far more impressive than the name suggests. Bring out the best in your nails with a world best seller whose name will make your cheeks, go the same color as your nails.

 

Now you know what is going to be hot this summer, make sure to add these names to your collection and sparkle your way through the season!

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9 UX Design Strategies Your Company Site Shouldn't Overlook This Year


A user-centered design creates a positive experience for anyone who lands on your page. Not all UX design strategies are created equal, and best practices vary from year to year. Figuring out which things are important to implement is half the battle in running a successful website.

Around 75 percent of users decide whether a website is credible based on how usable it is. Since users are more likely to buy from businesses they trust, credibility is vital to your profitability. However, there are so many different aspects of user experience it can be difficult to know where to focus. Here are nine current UX strategies that should drive your growth this year.

1. Tell a Story

Storytelling is as old as time itself, but it is trending in website design. Anytime you tell a story, you engage the user rather than simply throwing information at them. They stimulate the senses and tug on emotions. Your narrative should be personal to your brand but relevant to what the consumer wants to know about you. You might share information about the company founders or highlight some of the employees people interact with.

2. Cut the Clutter

The easiest pages to navigate are the ones with a clear focus and plenty of white space. If you cram too much information into a single page, your user may feel confused about where to go and what action to take. When you work in a balance of both positive and negative space, you give the site visitor a singular focus and remove the question about where to go next.

hbloom

H.Bloom has a simple design that points the user toward scheduling regular flower deliveries. It lays out the 1, 2, 3 process by explaining each step and limiting other elements on the page. The area above the fold on the landing page has only a hero image, a brief explanation of its services and a description of how it works.

3. Speed up Your Site

About 70 percent of online shoppers told researchers in a survey of 750 consumers and 395 marketers that page load speed factored into their decision to buy. How fast your site loads has a big impact on the experience of your site visitors. If you want to improve overall UX, speed up your load times today. Look at your server and how fast it delivers the page. Optimize images and make sure elements also work on mobile devices. Remove any scripts that slow down your page loading time. There are several free sites where you can check your site speed and gather tips for ticking milliseconds off the delivery:

  • Google’s Page Speed Insights - Developers can use Google’s developer tools for feedback on their site’s speed and performance. You'll receive an overall score out of 100 and then a list of "Opportunities" for speeding up your page, such as serving images in next-gen formats, encoding images and getting rid of render-blocking resources.
  • Pingdom Website Speed Test – Pingdom offers tools to test your site speed. Simply plug in your website URL and choose a location from which to test, such as North America or Europe. You'll receive a performance letter grade and a score between 0 and 100. The system also gives you the exact load time, your page size and how many requests they made to gather the data. You'll receive tips for improving your overall page performance such as adding expire headers and avoid URL redirects.
  • GTmetrix - This speed test is easy for even beginners to use and uses recommendations from Google and YSlow. If your site is average or above, you'll get a green arrow, but if it needs work, you'll get a yellow diamond, indicating you could improve in this area. Your Google PageSpeed Score and your YSlow Score may vary, so make sure you click on all the tabs and get results from each testing service.

In order to effectively test your website, you need to run speed tests from a variety of locations and use different services to ensure you’re hitting on all the elements that might improve the user’s experience on your site.

4. Reach Other Areas of the World

Today's economy is global, so take advantage of shoppers in other countries by implementing translation services and ensuring you accept payments that make sense for users outside your home country. You may want to add just one new language at a time, so you don't become overwhelmed and can ensure the translation is correct. Fortunately, there are also translation services, such as Google, which users can implement to read your site in their native language.

Remember to figure out logistics before targeting a new market, too. You need to be able to deliver products on time.

idc spring

IDC Spring uses Google to offer site visitors the ability to select a language. At this time, the site is available in English and Spanish, allowing it to reach most of the citizens in North America. This expands its base into Mexico as well, so it has an opportunity to ship springs wherever an individual or business needs them.

5. Add Voice Capability

Smart speakers are a $7 billion industry, and more voice searches are conducted each day. In addition to Alexa and Google Home, people also use Siri and other such features. This is the wave of the future, so adding this capability to your site is almost a must.

6. Communicate Clearly

One of the biggest frustrations for consumers is dealing with a company that isn't clear about expectations and return policies. Make everything as upfront as possible and use simple language. If your policies are filled with legalese, work with your lawyers to make them easier to understand for those without a law degree. Be open about any potential delays on orders and follow up whenever possible to keep the lines of communication open.

capital one spark

Capital One Spark clearly lays out what its offer is on the Spark card page. Note how it lists the offers and annual fees. It also clearly defines interest rates, how many cards come with the account and the fraud coverage it provides.

7. Refine Navigation

Your navigation is one of the first impressions visitors have of your site, and it must be intuitive. Think about the different websites you've visited and where elements reside on the ones you like best. More than likely, there is a home button on the far left and a contact tab on the right. The navigation should also be easy to spot from the minute the user lands on the page, so locate it near the top, either directly above or below the header or in the sidebar.

8. Personalize Your CTA

Your call to action (CTA) needs to grab users' attention. People are used to seeing CTAs in today's oversaturated market, but if yours seems more personal and stands out, then users are more likely to notice it.

grubhub

Grubhub does a good job with its CTA on the landing page. It personalizes the CTA text with "Order food delivery you'll love." The phrasing uses both action verbs and the second person to make the call more intimate. It then asks for a location to further personalize the experience and a red arrow button to show what the user should do next.

9. Engage Your User

The best UX is one that grabs the user from the moment they land on your website and keeps their interest until they convert into a customer. Look at each step in your buyer's journey. Make sure you're using words and images that drive them through the process and keep them making choices, answering questions and remaining engaged until they leave your site.

New UX Strategies

Designers constantly come up with new strategies for improving user experience. Study what's on trend and see which tactics might work best for your target audience. If you're unsure about a change, do some split testing to see how it resonates with your customers. With a little attention to the usability of your site, visitors will come back again and convert into fans.

 

 

 

Lexie is a graphic designer and typography enthusiast. She spends most of her time A/B testing websites and creating style guides. Check out her blog, Design Roast, and follow her on Twitter @lexieludesigner.
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Do Colors and Shapes Matter When You Choose New Doors and Windows?


doors and windows

If you’re looking to beautify your home right away, changing your windows and doors might be a very good idea. This is an exciting premise and at the same time you have quite a lot of options to think about too. But you do need to be smart about this approach, you need to fully focus on quality and value, all while sticking to your budget.

Selecting the right colors

Once you realize that you want new windows and doors, then you have to think about colors, styles and so on. You first need to measure for replacement windows and ensure that you have those measurements right, because even the smallest lack of detail will end up being a problem here, so try to keep that in mind as much as possible.

Door colors matter a lot, because you want your door to look great and you want to bring in that great visual allure as much as possible. Some people like to have white doors, others want black doors, maroon or anything in between. Color combinations are not that common, it’s a much more plausible option to go with a single color and see how it fits the style within your home.

The same thing happens after you read a replacement window buying guide. Most of the time windows will also have the colors listed above. But you can also find some other colors and styles based on the situation. The trick is to figure out what approach works for you and what colors you enjoy the most. Style and colors matter a lot, so as long as you pick the right color system and outline it adequately you will be just fine.

Do window and door shapes matter?

Rectangular windows and doors tend to be very common. But here and there you can also find some more creative shapes as well. That’s why it makes a lot of sense to come up with a creative allure and a unique approach. Square doors and square windows are also rather popular, and they are even gaining more and more popularity as they go along. Something unique and different is always going to entice people and that’s exactly what you should expect from a situation like this. Just consider checking it out and exploring all the options, it will bring in some rather creative and powerful features too.

As you can see, both colors and shapes are very important when you install new doors and windows. It all comes down to being creative and coming up with a huge range of different options all the time. You do need to take your time and avoid rushing as you try to make the right choice. But you can rest assured that the value is always extraordinary and the quality itself can be second to none. Just keep in mind that colors and shapes are crucial when you want to decorate your home. That’s especially true if you want something more distinctive. Once you think about these options the payoff can be outstanding!

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Where To Find Icon Font For Web Design


One major advantage of the web design galaxy is the existence of oh, so many open source digital archives for fonts, vectors, images, videos, etc. In our previous articles, we have listed some useful websites where you can find stock images and videos, as well as free fonts, while we never really explored where all the free icons hide. In this article, you may find referrals to some addresses you can knock on for free package of icons you'll love.

 

Entypo

 

Daniel Bruce designs are publicly available on Entypo, a lake of web fonts. More than 400 icons are available, under a CC share-alike license, and there are two sets available for your icons - the main set and a social set. Whatever you are designing online, Entypo has you covered.

 

Ionicons

 

The famous Ionic Framework, a top-notch open source digital infrastructure, is one of the easiest frameworks for building and distributing apps across all platforms. They have recently released their icons, creating a web font they call Ionicons. It is available on their website, completely free for download.

 

Font Awesome

 

Font Awesome is considered one of the oldest big open source icon font. It grows and gets updated all the time, so it is always fresh and up-to-date with contemporary designer's needs. You can scale all their icons, and even change colors, shadows, and background while maintaining them in CSS.

 

Devicons

 

This pack specialized in tech-related brands, so it is most handy if you are dealing with tech logos and brands. Although someone might say that it is useless unless you are working on a tech-related project, Devicons, being completely free and quite broad, makes me encourage you to get creative and inspired by using these icons for something new and groundbreaking. This is how Devicons made the list.

 

Octicons

 

Octicons is an icon pack being given to the world by GitHub. They made their own icon pack available for the crowd, for free, uploading loads of icons with simple symbols, to be used in various purposes. Because of their simplicity, these icons are likely to work on almost every interface.

 

Typicons

 

Typicon is often recommended to the community as one of the best free sources for icons online. With their rounded shapes, these icons are simply adorable, making you wanna use them on whatever project you are currently working on. They will melt your heart.

 

Author: Nina Petrov

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