The 5 Ingredients Finally Unveiled To Make Your Viral Content


viral content

The virality of content is a curious phenomenon. Sometimes you write a simple article or you turn a video. You publish it and a few days later, your content triggered hundreds of shares.

Without knowing why, you have created viral content. Many entrepreneurs and marketers would like to know the secret of virality.

It's true anyway!

Which entrepreneur would not want to have more exposure for his brand, ideas or products quickly? In fact, virality is simply the best way to quickly gain visibility and traffic without necessarily paying for it or being an SEO wizard.

The 5 ingredients to make viral content

1) The social value: Share what motivates your audience

Social value is the idea that people who discuss a subject, in public or on social networks, do so because they want to appear interesting, intelligent or "cool". If the mere fact of talking about a product or idea makes us look like someone interesting to others, then chances are we'll talk about it around us. It is the social value, the value we place on the information we share with others. In fact, this desire to share our thoughts and experiences is at the root of the phenomenal success of social networks.

 

2) Content

It's not just the titles that will help your content become viral, the content itself has a say.

Let's take an example.

You sell organic products and you would like to be a little more visible on the Internet?

For example, you could write an ultra-comprehensive blog post about the dangers of pesticides and share it on your social profiles. It is likely to be shared by others, because from the outside, it implies that they 1) care about their health and that of others and 2) care about the environment and the food brands they consume.

3) Emotion: Caring is sharing

This concept is simple and you surely know it. We share and discuss things that involve strong emotions. Whether positive or negative, it does not matter. Moreover, one of the emotions that sticks to our TV screens and triggers the word of mouth in a crazy way is fear.

Fear is selling. And that's true. Why do you think the media is constantly talking about the misfortune of others or the attacks? Because it makes talking! Because we read and share this kind of articles. For the greatest happiness of the media.

It's not just negative emotions that make you sell and trigger a monster word of mouth. Joy or hopes are emotions that trigger sharing.

4) The public: Become your own PR representative

People tend to mimic what others do. Rather than choosing ourselves, we prefer to emulate or be influenced by the choice of others. This is called social proof.

But you can’t imitate what you can’t observe. The idea here is to make your products or ideas more observable to others, making them easier to imitate, and therefore more likely to become popular. We want our products / ideas to do their advertising on their own.

Have you ever seen how many people use a Mac in a Starbucks?

There are many!

For several years, Apple has placed its logo on its laptops so that the user sees it when opening it.

The problem was that the logo was presented backwards for others when someone was using it, which posed a problem of recognizing the logo and could even harm the image of Apple. Steve Jobs, as a good marketer, made the decision to place the logo in such a way that it is visible to the public and not to the user. Today, in public places, the luminous apple is recognizable on all Apple computers. The visibility of a consumer choice by a large number of people triggers a well-known human behavior: imitation. If a lot of people use the Mac, then it's probably a good idea, and we should use one too.

How can this apply on your social networks?

On Facebook or Instagram, you can make your content more observable by the public via advertising. For example, if you have a Facebook page, you can boost your publications from $ 5 and show your content potentially in front of more than 1000 people. Or you can softwre related to Automatic Viral Alternative. Based on my experience, it works!

Keep in mind: can people see you using your product? How can you design your product so that it does its advertising itself (ex: MacBook)? Do you use an unconventional logo, sound or color for the public that could be highlighted?

5) The practical value: produce useful content for others!

Why would someone want to share your content if it does not add value?

This value is the utility. If we can talk about a product or content that can help others (i.e save money, save time, improve our health, etc.), then we will talk about it around us. It's something natural.

How to do on social media?

Here again, it's easy to set up. Your product is super useful and can improve people's lives. How to make people know it? The answer (and it's still the same): Create useful content. Why not make a video that explains the usefulness of your product or its new features? It's more and more common on social networks.

Hopefully the 5 tips above can help you to produce viral content.

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Choosing the Perfect Colours for the Interior of Your Home


With such a large palette of colours available to us now, it can be extremely difficult to know which ones to use in our home. We can stand forever and debate the difference between dusty pink and nude pink, but it can get tedious rather quickly and it’s not as difficult as you think.

home interior

What’s Your Favourite Colour?

 

A good place to start is thinking about what your favourite colours actually are. By starting with colours that you love yourself, not only are you choosing something more personal but you’re not bound by the color schemes of specific decorating styles. By choosing the colour that’s right for you as a base colour, you can literally build the patterns and schemes of the entire room around it. What’s more inspirational than your favourite colour and an entire theme stemming from it?

 

Look for Design Inspiration

 

Websites and magazines dedicated to interior design are the obvious places to go and look for inspiration if you’re struggling yourself. In the age of technology we’re lucky enough to be able to scroll through pages and pages of design inspiration at our leisure. Specifically retail websites are a great way to give you overall room inspiration, because remember that

 

 

whatever colour you go, you’ll need furniture to match! Sometimes it’s a lot easier to go neutral on the walls in order to be able to be more extravagant with your furniture. Another plus to going neutral on your walls, is that if you’re looking to sell your home, particularly if you’re looking to sell quick with Ready Steady Sell, you’re more likely to get more interest in a house that’s neutrally painted because it leaves a blank canvas for the buyer to work on.

 

Other great places to look at online inspiration are Instagram and Pinterest, which are updated and refreshed in real time meaning you’ll get new ideas through all the time.

 

Use Colour Theory to Create Your Scheme

 

You don’t have to study Colour Theory in depth to be able to use it effectively. A little colour wheel can help you all the same. With something as simple as the turn of a wheel, you can see how well different colours relate to each other, and see for yourself the very basics of colour theory. It’s safe to say you’ll probably not want to use the exact colours on the wheel, but they can be used to inspire you with the same colour but in different shades.

 

Pull Colour from Patterns

 

Sometimes using a statement pattern can be a great way to pull out the colours you might want to use for your walls. For example patterned bed covers, pillowcases and throws can provide you with ideas for painting - and if you’re looking to create a feature wall, you can choose the boldest colour available on these! If you are however looking for something a little more subtle, looking at the patterns in more depth and picking out the colour in small details of the fabric might be better for you. If you take a swatch of whatever fabric it is you’re using to the paint shop, you can’t go wrong. Match them up, and you’re ready to go!

 

Look for the Colour in Art

 

No, it’s nothing complex. Literally look for the colours in the artwork you’re hanging in the room of your choice, and use select shades to inspire you for your overall colour scheme. Whether you’re wanting to match them or compliment them, using your art to create your room is a lovely, creative way to fill your home with colour.

 

Be Inspired by the Outdoors

 

Last but certainly not least, allow yourself to be inspired by nature in the outside world. Bringing the outside in, whether that’s by filling your room with houseplants or taking   design ideas from outside colours, is very popular in interior design currently. You could look the using the laid-black blues that mimic the sea, the foliage greens of the forest, or the luscious reds and oranges of the sunset depending on the vibe of the room you’re creating, and either way it’ll look beautiful. However, before making any major decisions (like painting your entire living room burnt orange), remember to view the paint sample in natural lighting, both in the day time and night time, with your windows open and closed. This way, no matter what the season or weather, you’ll know how well your chosen colour compliments your home.

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TOP-6 Latest Photography Trends You Need To Know


Time is changing as the technology is evolving. Every person now is having a DSLR camera in his hand and the time has gone when knowing the latest photography trends was interesting for the photographers only. It is because, at the present time, everyone is looking to know about the latest photography trends to follow and the latest photo editor applications to make corrections in the pictures which they have captured with their phones and cameras.

photography trends

Well, with the time innovations are influencing our lives and the art of photography is not limited to the skilled persons only. However, it has become a common hobby at the present time for the millions of people who have an interest in this field. Well, we have brought here some of the latest photography trends for you which are surely going to be better for you to know if you have any interest in photography. So, have a look at the following trends to stay updated.

What are the latest photography trends which you need to know?

Have a look at the following latest photography trends which are better for you to know to polish your photography skills in an effective way.

1.    Phoneography

Well, at the present age of digitalization we all have modern cell phones which are able to do a lot except just making calls or sending text messages to your buddies. These can open the whole world in front of your eyes within no time. Well, the cameras in our phones have multiple features and have reached with wide angles, fish eyes, macro, telephoto lenses and a lot more.

All of these can help us to adjust contrast, backgrounds, brightness and aperture and a lot of other things which heaven knows. Even the smartphone cameras have the ability to beat photo quality, convenience, and portability of the cameras. Every mobile in the world now has a camera which is making this trend growing with every passing day. Even these have led traditional DSLR with their ability of web connect and becoming even trendier. Getting help from the applications like photo face editor of retouchme.com app can help you to fix any issues of your captured picture.

photography trends

2.    Vibrant colors and unique perspectives

Well, a perfect range of the vibrant colors from the crazy purples to the shinier oranges and saturated pinks are going to have their time in the coming seasons. But may the trend move to the warm tones with the season. Along with the vibrant colors, an aerial style of photography is taking place in the latest trends. Where you will find plenty of pictures being taken from the high vantages.

3.    Film photography is again alive

This trend is being alive again in the latest photography trends. Many of the photographers are moving back to the films because its trend is again growing exponentially. Well, there can be various reasons behind why people are again loving the film photography and the most important one is surely going to be nostalgia. While many of the people are thinking that the latest analog cameras are perfect tools to enhance the creativity of this field. Moreover, film photography is reducing the risks of errors because recording the light effects of every scene can provide a huge margin in the selection.

4.    Macro photography

Well, most of the people may have tried once to click a focused picture of their fingerprints or eyes. Well, on an honest note, every photograph can be considered as a close-up one but not every one of these can be a real part of the macro photography. Although this requires much attention and patience but still this one is becoming a trend in the latest time. There are countless lenses are available which can let you experience macro photography with your smartphone.

photography trends

5.    Vintage Flare

Vintage flare is alive and going to be trendier this season. You will find this trend everywhere which can be ranged from the kitchen shots of the thrift shop to the candid street fashion. This is surely going to be a part of everyday captures this season.

6.    Photo app

Many of the photo editing applications are becoming popular which can correct any of the mistakes in the captured photos. Photo face editor of Retouchme is one of the best applications which you can use to fix any kind of errors like face retouch. This can be a perfect application for everyone to use. A highly easy application with the perfect easy to understand interface which you can use to make any correction with ease. This is an amazing application which can do everything which you need to do with your photographs.

This is a perfect option to have which is being owned by retouchme.com. And it actually allows you to do editing with the professionals which can help you to fix the things even if you don’t understand what to do. This is a perfect service provider which can help you to raise your photography skills in an effective way.

 

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Here's How To Choose The Design Of Your Thank You Card


card designs

Being grateful towards people who've helped you, has been an old age tradition and still prevails. A thoughtfully curated thank you card prove to be an excellent way to acknowledge and appreciate the presence of people in your life. Such acknowledgments have always improved relations. Before designing your perfect thank you card, do have a look at the following crucial points.

●      Format

With the advent of new and highly reliable technology, it gets confusing to choose between e-cards or paper cards. E-cards are getting popular these days due to the secure customization options. Anyone can design an ecard. They are considered more convenient because, for them, all you need is an internet connection. Moreover, the whole process cuts the time slack.

 

However, older paper cards might be a bit on the expensive side; they never fail to leave a mark on the recipient. Paper cards, themselves put forward all the hard work that has been done behind them.

●      Occasion

The occasion can have decisive authority over the thank you card. A thank you card presented for attending a marriage will vary a lot from the funeral attending one. Similarly, the thank you cards for birthdays, weddings and parties will have more playful and brighter colors along with dramatic designs.

 

The cards for the funeral will have more light and sober colors with designs. The thank you notes presented for participating in charity events can even contain a few words of appreciation.

●      The theme and designing of the card

The theme eventually depends on the purpose of the thank you note. Choosing colors that either symbolizes your or the recipients choice can be a good idea and a way to show conscious efforts. However, selecting a design that connects with you can be tedious.

 

If you are sending a card to a school friend, you can have a few pictures of your school time or related designs as the background. Do write a message with a touch of gratitude and friendliness.

●      Purpose of the card

A thank you card presented for unofficial events doesn’t have any boundaries. They can possess vivid designs, fonts, and even pictures. They are mostly self-curated and intended for giving to a group of family or friends. Usually, the people who have some sort of personal relationship with you. You can write a private message for every single person, you want the give the card to.

 

However, the thank you notes presented by organizations tend to have formal language. They tend to stick to a few officially accepted designs and don’t have much scope for creativity.

●    Budget

When organizing a large event, people significantly prefer to get a card designed by some designer. So considering the importance of the event, suitable designs should be chosen.

 

If the people are to be invited from very far off places and there isn't enough time, e-cards can be used. This way, you can actively save some cash while whole-heartedly serving the purpose.

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How To Get Your Website Design Right The First Time


So, you have decided to design your own website for your business but how do you get started? The colour of your website is just as important as other aspects such as the images used and the content that is written – but how do you get it right the first time?

In this article, we are going to give you some tips to help you get your website design right the first time. Keep reading if you’d like to find out more.

The Colour Scheme

Colour is very important when it comes to designing your website and so it is something which you will need to consider in great detail before you get started. If you already have your logo designed, then you should match your website colour scheme to this. Otherwise, you have a blank canvas and can choose any colour that you think might work. We suggest that you stick to one or two main colours to avoid confusing things.

designing a website

The Layout

If you want people to stay on your site once it loads, you need to make sure that you are nailing the layout the first time. This online casino is a prime example of a site that has a good layout that is clear and attractive to look at. Your layout should complement your colour scheme and it should make the whole experience more enjoyable for the visitor.

The Main Menu

When anyone visits your website, they will need to be able to get around. Your main menu is the base, it is where all of the main pages go, and it is how your visitors will navigate. You need to make sure that the main menu is clear and that it is easy to find. Try to choose colours that will stand out against the background so that your visitors are directed to the main menu right away. This site is a great example of a site that has a good main menu.

Filling The Space

Finally, we think that you should make sure that you are filling the space on your site well without overcrowding it. You want to show that a lot of time and effort has gone into creating your website and choosing the colour scheme, so you want to make sure that there is plenty of content on there. Try to fill the space but don’t go overboard. Give your visitors room to breathe and they’ll be more likely to stick around.

Summary

You never know how many times someone is going to visit your website, so you need to make sure that you are getting things right before you even go live. Try to choose the colour scheme to suit your business and don’t overcrowd things with too many colours. You should also keep the design clear and easy to follow if you want to keep people on the site. Follow our advice and you should be able to get your web design perfect.

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Selecting Colors for Your Window and Doors


colored doors and windows

When you select new doors and windows for your home you need to be very creative and focused on a great value. But at the same time you want to avoid rushing as picking the wrong colors might end up being a problem. Patience is required here as you do want to acquire the best possible value and experience, and the payoff can be really good.

Quality is very important

One of the main things you want to do is to select the manufacturer first, before you go with a certain color. That’s because painting windows and doors can be a tad expensive at times. The idea here is to make sure that you go with a high-quality manufacturer. The last thing you want is to deal with any problems and that’s why you need to use paint that will last for a very long time. The more you focus on paint quality, the better it will be in the end. That’s valid for garage doors, home doors and windows too. Don’t skimp on quality and instead focus on the best possible value and experience, it will be worth it for you in the end.

What colors should you use?

We believe that it makes a lot of sense to go with white at first. Simple, yet refined, white is a color that a lot of people go for because it’s really nice, creative and a lot of fun to use. It’s all about understanding what features you need to opt for and the payoff alone can be really good if you do it right. As long as you do that adequately, the payoff will be very good. Some people go with red, gray and even black for their windows and doors. The idea here is to come up with a color that complements the home color too. You don’t want to step away too much from that, as there will be problems. Pay attention to the process and the entire experience, and the payoff will be great for you in the end.

Do window and door shapes matter?

Some people go onward and come up with some creative door shapes for their rolling steel doors, windows and front doors. What really matters here is quality. If you really like a product and you want to have the best value and quality, you should always focus on the experience and making it as good as possible. There will always be challenges that can arise, as long as you are committed to value it will totally be worth it. Some like circle-inspired, honeycomb windows and many other shapes. You can be as creative as possible, as long as it makes sense with the home shape and style.

As you can see, selecting colors and shapes is all about creativity. But at the same time you also want to make sense within the context of your home. As long as you come up with a color that suits your needs it will be a very good idea. Avoid any rush and try out numerous colors to see which one works your needs. And if you need to go for color combinations, go for it, as it can work great!

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Choose Colors and Designs to Calm your Nerves at University


Extensive research by a psychologist on how colors affect the brain proves that color does have certain influences on it. If you have ever wondered why most times you feel energized or more cheerful when you enter a certain environment, the answer is simple. The colors surrounding you interact with your brain to influence your emotions or mood at a particular moment. Have you ever wondered why blue seems to placate our mood so very often, many associates this calm feeling to inbred effects of being exposed to the calm blue sky at a young age? As a student armed with this knowledge, surrounding yourself with certain colors will go a long way in providing that extra mental boost needed to succeed in college.

Below we will be discussing common colors that communicate positive emotions to the human brain, and ultimately help students transverse the stresses associated with studying in a tertiary institution.

choosing colors and designs

The Calming Effects Of Blue

Saying the color is by far the most visible occurring color in nature wouldn't be wrong, a factor which researchers say is responsible for the calming effects it induces in humans. The blue color can be noticed in nature as the primary color of the sky and the sea, giving rise to the expression "clear blue sky" and "the deep blue sea". Often you find offices painted blue in a bid to influence the work rate of workers through improved moods precipitated by the blue color

Students are constantly exposed to stress and pressure in a bid to maintain a high level of success in the university. During periods of test and examination, anxiety is usually the order of the day among students at such times. A surrounding environment having blue as a dominant color will help students relax and concentrate better on their assignments and essays, with PapersOwl also providing an equally relaxing avenue with their essay sale. This would, in turn, lead to better assimilation during study periods and also lower health risks since stress is greatly reduced. Also closely associated with spurring creativity among individuals, students looking to write up an essay, project paper, or any form of writing assignment would greatly benefit from this.

Other emotions that can be induced by a blue surrounding outside of calm include the following feelings which include improved mental capacity, feelings of trust, reliability, and nostalgia, among others.

The Assertion Of Red

A typical example of the power of color is the influence of the color red on the human brain. Though red is most commonly associated with danger in our society today, studies and research in the color's communication with the human brain propound a theory far from this. Experts believe that the color incites and assertive move in individuals who are especially fond of the color. In other words, red is certain to provide individuals with a boost in confidence levels.

Very often, university students are thrown into scenarios where they could do with a confidence boost. Take a situation where a scholar is expected to address a crowd during a presentation project, exposure to red in your surrounding environment will provide you with a welcome wave of an assertive emotion. Also, there are reports of red helping to improve focus, quality students will find most beneficial in their study room.

Red not only offers confidence boost to individuals, but it also helps to give rise to multiple other emotions in humans. Amongst these induced feelings include vitality, invulnerability, power, sociability, high self-esteem and to an extent, intellectual confidence.

The Cheerful Effects Of Yellow

Yellow induces excitement and happiness in the human mind, feeling students are accustomed to during essays deadline when they stumble upon a credible online essay sale. The color can often be noticed in the rooms of students looking for a budget-friendly decor, as it gives a certain upbeat to the atmosphere in it. The fact that the sun is often described as yellow, and summer usually depicted as a fun time also helps to associate yellow with fun in our subconscious.

Students are sure to experience improved moods in surroundings splashed with yellow. The strictness and formal environment associated with your classroom are left behind, and substituted for a fun and welcoming atmosphere with the help of yellow.

The Stability Of Green

Very similar to blue with respect to mood improvement, green is known to depict safety and stability. Years past, it was best described as the color of fertility. To boost the mood color blue induces in productivity, green is often used as an accompanying secondary color to blue.

 

Don’t you still know what is your favorite color that makes you feel balanced and happy? Haven’t you decided yet what design inspires you to move ahead? Then perhaps it’s time to think about all of these. Because not only close people, big money, great victories and wonderful things can support us but also such unusual friends as colors and designs.

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Utilizing Color Psychology for Gift Giving


color psychology

Color psychology defines human behavior as it relates to color and color association. Colors are associated with feelings. They are also associated with perceptions and opinions. Many people think of color as something straightforward that surrounds them. However, color is very complex, and subliminally affects people in different ways.

 

The principles of color psychology

 

  • Colors have meaning to an individual.
  • The meaning of a color can be learned or innate.
  • People evaluate things based on their perception of color.
  • Color perception drives color-motivated behavior.
  • The influence of color is automatic.
  • Context is a critical factor in determining color meaning.

 

Application of color psychology

 

While its use in marketing is well-known, color psychology can be applied in other situations. For example, did you know that you can base a decision on gifts for men, women, and children using color psychology?

 

Many companies use the principles of color psychology when selecting promotional gifts for clients. However, it applies just as well when choosing gifts for friends and family. Have you ever stood in front of a display of pens or journals and wondered which color to buy for someone?

 

The reason this happened is that you want to choose a color that conveys a message to the recipient. It’s not necessarily a conscious process, but that momentary pause is your brain trying to apply color psychology.

 

What do colors tell us?

 

While not everyone’s perception of color is the same, most people have a similar interpretation. Context is important here. Even though a color may symbolize tranquility, if a person associates it with a child abuse experience, their perception will be different.

 

Here are some of the color associations commonly accepted as being the perception by the majority of people:

 

  • Warm colors

 

  1. Red

 

Red is associated with passionate feelings, like love and energy. It is the symbol of life because blood is red. It is an aggressive color designed to grab the attention and stimulate the intellect.

 

  1. Orange

 

Orange is often associated with creativity. People see orange as a symbol of the sun, which provides us with life and comfort.

 

  1. Yellow

 

Bright and bold yellow lifts the gloom and puts most people in a good mood. Children are especially attracted to yellow as it is a happy color.

 

  • Cool colors

 

  1. Blue

 

Most work uniforms are blue as this color conveys cleanliness and authority. Blue is regarded as a color of wisdom and intelligence.

 

  1. Green

 

Green symbolizes patience and peace. It is also a color related to nature and life. Because of its link to life, green also raises a perception of balance.

 

  1. Purple

 

Purple is an opulent, luxurious color. Its richness is linked to prestige and status. As a rich color, purple evokes strong emotions in most people.

 

  • Blended colors

 

  1. Brown

 

A lot of people find brown to be a bit dull and boring. That’s because brown symbolizes stability. It’s for this reason that other people find brown calming.

 

  1. Pink

 

Pink is seen as the color of femininity and gentleness. Females are regarded as nurturers and the givers of life.

 

  • Tints and shades

 

  1. Black

 

People associate black with prestige, which is why people tend to buy black accessories such as handbags, briefcases, and fountain pens.

 

  1. White

 

White is a symbol of purity and peace. It is also considered to be the color of innocence and truth.

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What to pack for your summer holiday


This summer is all about loving the sun and the heat, dancing all night to new wave music, traveling to an exotic country and taking your friends with you.

 

Following the amazing rise of popularity of yellow color and all its variations, it is safe to say - bring every yellow piece of clothes you love AND something perfect to combine it with.

 

pack like kristaperez

 

PHOTO: @kristaperez

 

Darker yellow shades are a great match with a white - casual white shirt with an ocker yellow skirt, formal white dress with yellow details and jewelry, deep waist white pants with a yellow T-shirt inside... The list goes on. To make this combination shine, a blue or green detail is needed. Think about turquoise shoes, glasses, hats or bags to fulfill this dreamy combination.

 

pack like zaskelievska

 

PHOTO: @zaskelievska

 

Lighter shades of yellow are best combined with dark green, olive green, dark blue or polka-dots black. A beautiful yellow evening summer dress matches perfectly with a black blazer and black shoes. This kind of combination does not need any more colors or details to be just as amazing as you want, but if you feel like you need something more, a blue or white belt would be a safe choice.

 

pack like thesuitcasey

 

PHOTO: @thesuitcasey

 

Now that we know yellow is an obvious choice, the question remains to which design are we going to choose for our swimsuit. A yellow speedo is great for many reasons - it is simple and very in this season, while it is easy to combine with flowery designs of your towel, beach bag, or robe. With sunglasses that match your face type, you will be the hottest person on the beach since the filming of Baywatch.

 

pack like thishanabee

 

PHOTO: @thishanabee

 

Which designs are most popular this summer, though? The number one animal design this year is inspired by a flamingo, which results with the happiest T-shirts we've ever seen on the streets. Pineapple had a lead last year, but the "yellow fever" is turning that around as well. Fruit-inspired designs that will dominate this summer are bananas and lemons, and we will not be able to get enough of them. This makes a retro bathing suit with lemon print to be an absolute winner when it comes to figuring out the content of our travel bag.

 

What do you think of our choice? What will the content of your travel bag be this summer? Tell us in the comment section below.

 

Written by: Nina Petrov

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The Do’s and Don'ts of Creating Efficient Infographics


infographics

Even though we are surrounded by data, it's not easy to remember or comprehend isolated numbers. However, when put in a story, it becomes more relatable and easier to remember. This is one of the major reasons why infographics have become so popular among marketers around the globe. However, with the surge in use, it is highly important that you strategize your infographic carefully in order for you to drive traffic, generate leads, and build awareness. Here are some things you should and should not do when it comes to infographic creation.

 

Do keep it simple

 

You need to break down your message in a way that will make it easy for your customers to understand. make strong accurate sentences then use data to support what you say. Always remember less is more when it comes to infographic. Use contrasting colors to make it easy for your readers to understand everything immediately. this is more so if you need your customers to focus on specific data.

 

Don't use too much information in one chart

 

If you format your data poorly or keep it an organized, then it won't get you very far. If you want your data to be effective, you need to put more focus on the categories that makes the point. Arrange your data in a category that makes it easy for your customers to grasp everything in an easy way.

 

Do you use captivating titles

 

Don't use boring titles that leave nothing to the imagination. If you give everything to your customers on the first sentence, there will be no point for them to read further. Use enticing headlines that will lead your prospects into valuable information. Use concrete metaphors to visually impact your customers. Include data that supports your point and make it detailed enough to convince them. This way, it will be easy for them to remember, recognize, and share it. Don't use weird formatting because customers get bored very easily. You should also use the right infographic tools so you can make your design and distribution very easy.

 

Do make your messages believable

 

Use everything you can from expert support, to customer quotes and testimonials in order to make your messages believable. You should also use good data so that your customer will trust you and come back for more information. Never show numbers without context because good stories tend to be emotional and your message will get across as long as you make your customers feel something. You can use your data to start conversations or incite curiosity so your customers want to know more. If you are content has the context or emotion, your readers will not know how to perceive it whether negatively or positively. Effective use of infographics and chat could dramatically improve your marketing campaign significantly.

 

Conclusion

 

These are some of the dos and don'ts of infographics. As long as you know what you're doing, they can change your marketing campaign significantly. Using the right infographic tools such as Visme. Visme has many free infographic tools that you can use. The right tools go a long way because you will be able to create amazing infographics.

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