4 Simple Tips to Choose the Color of an Evening Dress


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The choice of evening dress worn at any time is influenced by the occasion. Things like color and material of a dress are also important for specific kinds of occasions. Because of these formalities, it can often be tough to choose the right dress. The process should not be difficult though when you have a clue about the simple basics of dressing up. When considering the color of your evening dress, you need to look at what you will accessorize it with too. Your body type will also work on certain colors but not on others. Here are a few tips to consider when choosing an evening dress by color.

1. Know the Reliable Colors

There are a number of colors that are perfect for most occasions and most people. Dark colors are particularly quite simple and capable of looking great on anyone. The various shades of white also have the same characteristics. Both dark and white colors represent the two extremes and they are thus not complicated. It is not difficult to accessorize these colors as any other shade of color is good enough to remove the monotony. When you want to play it safe, you can go with these colors and the various shades associated with them.

2. Considering Your Complexion and Coloring

 

Before going for any particular color, consider the colors on your body first. Depending on the color of your hair, eyes, and skin, some colors may be appropriate or not appropriate. Blonde hair would for instance work with certain colors and not others. German fashion is known to be much influenced by color. The evening dress, also known as Abendkleid in Germany, is usually worn with accessories such as jewelry and various hair accessories for a stylish look.

3. Go for the Trendy Options

At any particular season, there are some colors which are preferred by most people more than other colors. It is important to take a look around and know which colors are trendy and which ones are not. Fashion is all about looking classy and avoiding odd looks. When certain colors are in fashion, it would be a wise move to follow the norms of the season as doing otherwise would make you have an odd style. Even though it is great to go with trends, it is also important to consider the other factors of coloring when choosing the right shade for you.

4. Choose Color According to its Symbolism

Lastly, one of the most striking things about colors is the message that they send. Colors are able to express passion, gentleness and other kinds of emotions. The evening dress takes the largest share of the body. Even though accessories are also capable of being symbolic, they are not as effective as the evening dress. You should, therefore, go for the color that expresses a certain emotion that you want to express. Do not be overzealous, though. The rules of coloring are important depending on the occasion. If a certain color is totally inappropriate for an event, do not just choose it because you want to convey a message.

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How to choose the colors for your company logo


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Do you know how to choose the colors for your company logo? Creativity is key during this process and so is the manner in which the clients will perceive the color and the logo and its entirety. Choosing the company logos’ color will require some thought and a clear understanding of the brand identity along with the message you want to convey about the company. The brand color scheme is one of the most important decisions when creating the overall identity and aesthetic. This guide can help you understand how colors are generally perceived and can help as a starting point for selecting a defining color scheme.

 

The color emotion guide

 

Colors have a strong influence on our emotions and behaviors and marketers, as well as brands, will often put this color psychology to good use. Researchers have long been studying the effects of colors on our feelings and on how we perceive the things around us and undoubtedly some of these are very well known. Selecting a company color should be a decision that takes place when investors work on their trademark. For example, entrepreneurs in Asia can work with their designer to find a suitable color, while creating a distinctive trademark for their company in Singapore.

 

What company owners should know is that they can use the color psychology to choose the most suitable color scheme for their brand logo. The list below is a brief guide of the emotions generally attributed to each of the main colors.

 

Red: passion, power.

Orange: energy, warmth.

Yellow: optimism, sunshine.

Green: soothing, nature.

Blue: trust, peace.

Purple: royalty, creativity.

Pink: femininity, tranquility.

Brown: serious, robust.

Black: sophisticated, prestigious.

White: clean, noble.

Grey: mature, accessible.

 

Naturally, entrepreneurs can choose a single color or a combination thereof. Foreign investors who choose to open a company in another country can perform a research before choosing their brand color. For example, an experienced team of Cypriot company formation agents can help entrepreneurs start their business in this EU country that offers a very advantageous tax regime.

 

Issues to consider

 

The logo color can fit in a common color scheme for the industry. For example, green is naturally a very common choice for gardening businesses. However, the color selection process should be based on a thorough research to find the company’s true voice, regardless of the ones of the competitor’s.

 

When creating a distinctive trademark in Hong Kong, for example, entrepreneurs who are trying to open a company in the financial industry – one of the most developed ones in this jurisdiction – can stray from the commonly used colors in this business sector, like blue (which symbolizes trust) and create a bold and new logo.

 

The company’s tone and the message it means to send out to the world are all important factors when creating the brand logo. These, together with the chosen color scheme, should come together harmoniously to reveal the brand identity.

 

 

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Derek Hood - Visual Artist Launches New Collection


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Derek Hood is a top UK based artist known for his vast collection of unique pieces of artwork. Derek has always been thrilled with drawing and painting, and therefore it was not surprising when he enrolled at University to study Fine c. The university is one of the best when it comes to honing the skills of students in matters of visual artistry. This move helped kickstart Derek’s journey in mastering fine arts as he gained broad exposure during his time at the university where he had the chance to interact with some of the best minds in the field as well as to visit several exhibitions which he drew inspiration from. He was also actively involved in student activities such as leading various exhibitions which prepared him to step into greatness.

 

Since his graduation from the university in 2007, Derek has embarked on creating various types of visual artistry. He started off by focusing on drawing, a field in which he found himself to be a natural. Derek has a knack for creating an image off the top of his head. All he needs are his tools, and he uses a wide array of them such as wax pencils, graphite pencils, ink, and pen. He is also well versed in various drawing techniques using graphite pencil sketches, for example, blending, scribbling and cross-hatching.

 

After practicing on drawing for a while, Derek decided to shift his focus to painting. This decision was informed by a trip to the Sistine Chapel where he laid eyes on various painting techniques that sparked not only his curiosity but also his interest. His style of painting is unique and speaks volumes about his personality and style. Derek prefers to use bright colors which stand out. He applies various blends of primary colors which he mixes deliberately to come up with his paintings. He draws his inspiration from the period he tries to portray or from a culture. He also looks up to the works of some of the greats in the industry for inspiration such as Urs Fischer, Katina Bock, and Kapwani Kiwanga.

 

Derek is also interested in various other forms of art which he also learned at the university. These art forms include:


  • Cubism
  • Expressionism
  • Impressionism
  • Illuminated manuscript
  • Dadaism
  • Mosaics
  • Surrealism
  • Photography

 

His latest undertaking has been in the field of sculpture. Derek has always known he had a thing for sculpturing and he is now focusing his time on honing his skills and creating amazing pieces of sculpture. Derek has his mind set on becoming one of the greatest artists in the UK. After completing his studies, he is now focused on creating a fantastic gallery that would stand out for decades to come and which will showcase his unique skills and secure a place for him among the greatest UK artists of all time.

 

Derek has been already well onto his way of making his dream come true. His works have already been featured in several of the top street galleries and art exhibitions in the country.

 

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21 Digital Marketing Hacks to jumpstart your online success today


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According to Statista, 2015 brought about $59.82 billion spent on digital marketing in the US, and the number is expected to grow to a whopping $113.18 billion by 2020. A field growing in popularity day by day, Digital Marketing has been the talk of the town over the last decade. To some, it remains a cloud of mystery.

In this infographic, we attempt to simplify the topic for brands that are just starting out and are overwhelmed by the sheer number of things they have to do. There seems to be an ever-increasing list of activities under the umbrella of digital marketing that demands our attention. Most of them are sadly not worth our time. Here, we cover what we consider the foundation of digital marketing that forms the requisite for greater things to come.

 

Website leads conversion

Your website is not just a namecard. It can be a source of leads and sales for your business. To do so, it needs to be able to convert web visitors into leads. With a potential customer in mind, you would need to ensure that your website provides them with a good level of ease and convenience, whether in navigating your website and learning about your product, or simply in contacting you. Hence, adding forms to every page of your website can work miracles, and avoids the customer having to strain their mind browsing your website for an enquiry they may have.

Meanwhile, testimonials and other social proof from your previous and current clients placed on various landing pages of your website would give a good impression to potential clients or customers, drawing them to look more into and eventually purchase your product or service. This occurs as, instead of you and your website selling the product, your testimonials etc. would do the work for you, as potential clients often prefer seeing proof that your product would benefit them, from those other than your brand’s sales representatives themselves.

Lastly, were you aware of the fact that an increasingly larger number of Internet users use their smartphones to browse websites and social media instead of, say, their laptops? This is where the importance of having a mobile friendly website comes in, since a majority of your visitors would be browsing your website through their smartphones and not their laptops. Take a step back on those graphics and animations, and ensure that the mobile version of your website is just as easy to navigate; and see the leads rolling in!

Email marketing

Lets put it this way: do you know anyone who doesn’t have an email address? Neither do we. Moreover, Exact targetreported that accessing email is the one task people tend to use their smartphones for the most; yes, even more than connecting to social media.

Hence, reaching your current or potential customers through their email may be the best marketing tool you may have the liberty to use. An email marketing campaign’s ability to be personalised specifically towards each customer gives you all the more reason to consider this particular marketing tool since. Often enough, customers seeking your product may not always be aware of that new blog post on your website, or that brand new service your company just launched. With email marketing, your customers can be made aware of all this, as well as new promotions and updates specifically catered towards your loyal customers. Moreover, A study by Adobe found that your current customers are 9x more likely to convert than 1st time prospects.

How would you jump on the email marketing bandwagon, you may ask? It’s quite simple, really. After you’ve complied a list of all your customers’ emails and contact details, you can pick one of several email software providers –Mailchimp, for example, is completely free for your first 2000 subscribers! –and proceed to blast your emails. Other tools such as SumoMe, Leadpages or OptinMonster can always be used to continue collecting more emails, and by sending out regular and attractive emails to your customers, you earn their loyalty.

Search Engine Optimization

Search Engine Optimization –or SEO, as it is more commonly known –is the buzzword within digital marketing as it stands now. SEO is the top source of organic traffic and leads. With 97% of consumers using the Internet to search for products or services they require, SEO potentially is a vital lead generation tool.

So, how does one go about planning SEO? To track your web traffic, install Google analytics; to communicate with the Google search engine, install Google search console; and lastly, install an SEO plugin such as Yoast, if you are using WordPress. After submitting your sitemap to the Google search console, you must begin producing keyword-based content. This, along with ensuring your website’s URLs are short and concise, would gradually move you further up in your potential customers’ search results, hence leading them to your website and, eventually, helping you create yet another source of leads. For more information, check out our comprehensive guide to technical SEO.

Social Media

In the current decade, social media has become the driving force for businesses. Often enough, it can too be said that, without a presence on social media, your brand may just cease to exist. Keeping up with the times is crucial for your business, both in drawing in more customers and maintaining your existing ones. As with the case of email marketing, social media aids your brand in getting the word out; in updating your clients of your new promotions and services, while targeting potential clients with the use of ads. Our day to day lives often feel incomplete without accessing social media a few times a day, at the very least, with Singaporeans, for example, having reported to be spending a whopping 2.2 hours a day on social media. An indication of the role of social media within businesses can be seen too with the online presence of 91% of retail brands on two or more social media platforms.

In terms of your website, connectivity to various social media platforms and vice versa should be your topmost priority. This can be established by adding social sharing buttons to every page of your website, and, while sharing posts on social media, ensuring that your posts lead to your website, so as to increase the traffic and resulting leads. However, before you can go about sharing and spreading the word on social media, it is too integral that the content on your website is beneficial enough to your users. Social Media, as the name suggests, is a platform for socializing and not for selling. Hence, brands should strive to provide value and useful content on social media, with the view of building a long term relationship with their audience.

Finally, it is also recommended that brands try out advertising on Facebook. It allows them to reach out to a huge group of audience at low costs, relative to other traditional ads platform such as newspaper or magazines. However, there must be proper strategy in place if one is seeking to obtain a positive ROI from their facebook ads. To that end, you can check out our guide to Facebook advertising.

Blogging

Blogging is an up-and-coming method of leads generation. It is premised on the idea of using information to create trust with today’s highly educated audience. Pay close attention to your content, and always prioritise quality over quantity. If consumers of your blog posts are put off after having read just one low-quality piece, chances are they might not return again to your website when a new piece is published and promoted.

Look to your customers’ recurring queries and frustrations, and turn them into blog posts; not only would your blog posts then be of interest to your customers, but they too would gain more traction as compared to other, less significant topics. Moreover, the content itself should be in a specific tone of voice that would attract customers; easy to read and conversational tones which can also be promoted on social media are often the best approach. Take your time in copywriting the headlines of your articles too; with the fast-paced life that we currently live, your customers would more often than not only read your article’s headline, and then go on to read the rest of the article if and only if it piques their interest.

Conclusion

Adapting to the changing tone of the world has become crucial, with the fear of you and your brand being left behind quite real. Your customers now expect you to maintain an online presence, while it has been proven time and time again that digital marketing, as compared to more traditional marketing perspectives, outperforms in all aspects, whether it be cost, convenience, or audience reach. Following these hacks listed above, digital marketing would be less of an uphill task.

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Scrabble your brand


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Verbal vocabulary, just as much as visual, is a key to storytelling. Whether you are an artist, designer or in the marketing field, expanding your vocabulary gives a special spice to your narrative, but also develops an intellectual and sophisticated language for professional communication.

English is a world spoken language, and the new era of technology is reshaping the language structure every day. E-content replacing books; blogs and vlogs trending in the virtual world, using the slang of the language and draining the word bank syllable by syllable - creates an alert for seeking new inspiration in the beautiful and rich English language.

A solution for introducing the variety of English language back to our lives could be a modern adaption of an old fun for the whole family game. Remember the Scrabble? It is a game where two players expand their creativity and vocabulary. Simply mind challenging and competitive game you can play all day long.

Yes, Scrabble is back in the game!

Curious about this adaptation? We can tell you more! Scrabble World Finder Guide is a new platform with an extraordinary dictionary of English words. With it's elegant and simple design, it is also an example of a stylish website in 2018. What this website offers is an ability to quickly find the word you were looking for by simply writing all the right letters in the search box. And just like in the Scrabble game, it generates the maximal length of the word you could result with the letter input, as well as all the words created by the combination of those letters.

For example, for your input "SILEBL" it generates 40 words for you, such as "LIBELS", "BELLS", "ISLE", "BIS" etc. This feature is creatively called Scrabble Cheat on the website.

Among other features, you can search all the words that start with a letter of your choice and choose the length of the word (Words With Friends). You can also be specific whether you are playing Scribble for the US, UK, or if it is game with worldwide rules.

What is particularly interesting about this platform is, as we mentioned, that is it a practical dictionary. In fact, for every word you discover on Scrabble World Finder Guide, there are one or few explanations to the both - word meaning and its practical use.

There are many benefits into playing the Scrabble game. It improves your spelling, expands your vocabulary, develops your analytic and mathematical skill, and it never gets boring, especially if you're playing it with friends.

Readers of COLOURlovers and professionals in your industries, it's time to step up your game, engage your both hemispheres into this creative research, and have absolute fun while playing and exploring!

Check it out by following this link ---> scrabblewordfinderguide.com

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When design comes to life


Over the past few years, one of the highest trends in design has most definitely been the revolution of 3D graphics. Artists from various fields have been trying out 3D still life projects and playing with infinite possibilities which this form is bringing to the playground.

The beauty of experimenting with this form is a never-ending joy of discovering and learning something new, exploring different senses and optical illusions, and constructing real three dimensional designs. About how much fun this is we can see in the artist statements of the leading established artists in this field. They operate as creative studios, almost as laboratories where new things can happen - an explosion of colors or a surprising bold shape.

3D design is also the leading design tool for corporate brands. Artists who are established in 3D modeling are often taking orders in making extraordinary unforgettable logos and brands. According to Peter Tarka, one of the top 3D artists, collaboration with corporations is giving him space to work on both personal projects while creating visual identities for the world's largest companies. List of his clients contains names such as Apple, McDonalds, Nike, Google, BMW, and many more.

Besides Peter Tarka, trending in the 3D world on Behance is a company called MVSM - ManvsMachine, a collective of creative authors shifting reality into 3D visual art. Their studios are set in London and LA, and they are also known for being hired by the world's most powerful brands - Apple, Nike, Microsoft etc.

 

ManvsMachine for Nike.

 

Their website presents the amazing multimedia work they were hired for, but also their Lab - a playroom where they share their artistic experiments in which they show their skills in a variety of illustration tools. If we are talking about revolution and innovation in design, Man VS Machine is surely taking a lead in 3D animation development.

 

Buck Design - Tinder.

 

Finally, let's analyze the brands of the companies which are creating brands. When scrolling Behance, Twitter or Instagram for your favorite designers, one thing comes significantly common for most of them. Their brands are the simplest brands possible, most of them even just black and white, like Buck Design, Future Deluxe, Motion Graphic Collective, and even Peter Tarka himself.

 

Peter Tarka for Samsung.  Original artwork can be found on Peter Tarka's Behance profile.

 

Peter Tarka for Airbnb. Original artwork can be found on Peter Tarka's Behance profile.

 

What are these brands telling us is that their signature is strong, defined and professional, effective and yet not throwing into shadow the work they're presenting. Less is more in design, this is the lesson we are learning from our favorite designers. And why is the logo for ManvsMachine yellow, well... they are just more playful than any other crew out there ?

If you are in the industry of design and illustration, looking for new inspiration and a new playground, then 3D is just the market for you. It is still new and experimental, meaning your fresh ideas are just waiting to be well received!

 

About the author

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

 

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Colorful architecture in Japan


Japanese contemporary culture is offering us very rich and diverse design solutions. Their combination of tradition and urbanization are resulting with tiny flats in buildings which are popping up like blooming flowers all over the island. Their creativity in colors and shapes is never-ending.

 

 

Because of the weird mix of their long traditional ways and the rapid progress Japan is leading in many fields, especially technology, Japan may seem like an urban jungle - a beautiful clash of sights where you can find everything you are looking for.

Spectacular examples of how Japanese culture is leading innovation in creative ideas in architecture are Reversible Destiny Lofts in Mitaka. This glorious colorful structure was built by Shusaku Arakawa and Madeline Gins, in memory of Helen Keller, and it is a property of Reversible Destiny Foundation.

 

 

This complex, which appears as many apartments piled up together, is colored in 14 different colors, and it looks like a child's construction of spheres, cubes, and tubes stocked altogether. To make this complex more practical, lofts are connected with external staircases, while the interiors are relying on pillars, poles, and hooks hanging from the ceiling, to support the furniture and storage space.

The idea of this architectural wonder is to challenge perceptions of its guests. It inspires playfulness and imperatives adaptation to the non-standard space and environment. Not only that the architectural solution for the building is creative, but also its purpose is to inspire creativity and awake the inner child in every visitor.

Background of this project, completed in 2005, lies in the philosophy of procedural architecture, developed by Arakawa and Gins. When the tours of the buildings are organized, visitors are blindfolded, walking through space holding on to the walls, poles and stimulating all their senses as they are not able to rely on their orientation in space.

 

 

Helen Keller was an inspiration for Reversible Destiny foundation and project, as she was the one to practice "reversible destiny" in her lifetime. This structure was meant to give the experience of how every person can adapt to different circumstances in different ways - how a child and an elderly person have different levels of overcoming obstacles.

This stack of lofts is built in Mitaka, a suburban part of Tokyo, where today it presents a landmark and a huge tourist attraction for people from all over the world. Honoring the life of Helen Keller, the lofts are used not only as residences but also as educational and cultural facilities.

 

The featured images have been borrowed from unsplash.com (first) and reversibledestiny.org/architecture/reversible-destiny-lofts-mitaka (second, third).

 

About the author

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Your interior color for the autumn


You are looking for new inspiration to change your interior this September, you want to freshen up your bedroom and living room, break the patterns of how you redecorate and try something bold? Then Black Flame or Black Indigo is just the right choice for you this season!

 

This color is particularly popular this year, although it takes a little courage and a stylish eye to adapt it to your living space. Black Flame is bringing a new atmosphere with it, a new sense of elegance and it is perfect for minimalist and modern lifestyle.

Darker shades are always interesting to play with when decorating your home. Black Flame could be the color for one wall in your room, or maybe only a pillar. It is especially elegant for your bathrooms, you can try it out on your tiles or even create a mosaic and break the monotony of the white surfaces.

 

 

Black Indigo is a color similar to dark blue and purple, but the shade is very dark and close to black. Kitchens are also looking very glamorous with this color, especially smooth glowing surfaces. Although, if you're not sure whether this is the color for you, you can always try it in few details, such as cushions or decorations on your table.

Black Flame is popular to combine with less saturated, neutral version of black - Black Magic, which was announced as PPG's Olympic color of the year 2018. These two, in contrast with white, cream and beige sofas or bed sheets, are a breathtaking combo for decisive and brave decor.

 

 

Various colors coming from interior spectrum of black are often coming across as cold or neutral, but what makes Black Flame stand out is the input of violet, which makes a statement for you, saying you are young, adventurist and that you care about every segment of your life as much as you care about your living space.

Purple, violet, blue and black are all very easy to combine with bright and warm colors of your apartment, which is what makes this particular shade perfect for this season. It is simple, perfect for wide surfaces as it does not drive the attention, and it gives you a big playground for the diversity of decorative details in every room of your home.

What is your color palette for this season's home revolution?
Post your fresh ideas in the comment section below.

 

About the author

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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5 reasons your business still needs a website


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Whether your business is a new one or an existing one, you still need a good website which will help people to easily find you. Whether you hire a web designer or do it yourself, it does not matter because what matters is that you have a beautiful and well functional website that allows people to find you and the necessary information easily.

 

Let’s find out the reasons why your business still needs a professional website.

  1. Your business will gain credibility

A professional website will help your business to gain credibility and that credibility will bring you more business. People are searching online for things they want, solutions they want for their problems, to get information, to compare prices and to do other things and if you do not have an online presence, it can be very difficult for you to create the credibility necessary for any business. So, find a good web developer for web development of a professional website for your business to gain more credibility and bring in more business.

  1. Showcase your work

 

A website will help you to easily showcase your work. For example, if you are in web development for web design, you can easily showcase the work you have done and if it is of good quality, it will impress your prospects and will convert them to your paying customers. If you want an app to go with your website, app development can help you to create one which will be in line with your website and will provide extra assistance to your prospects and customers and help in converting them to paying customers.

  1. A website saves you money

When you compare the cost of advertising through newspaper ads, TV ads, Internet advertising, radio commercials, promotional materials and networking events, your website does not cost a fraction of that in the long run. It will help you save thousands of dollars in a few years. Find a local web designer to design your professional website and that will save you more money in the designing part itself. For example, if you are in Birmingham, you can choose a web design Birmingham firm or company to create your professional website and it will be more economical. And once your website is up, it will do some of the advertising work for you and thereby will save you lots of money.

  1. Create leads for your business

One of the main reasons why you pay web developers to create your professional website is to convert prospects or people coming to your website into your leads. It is a very efficient and economical way of finding leads who will become your paying customers. It is a way of finding leads without paying anything.

  1. Your customers find you easily

When you have a website, it becomes easier for your customers to find you. If you have a website it will show up in Google search results and now it is people search Google for anything. If you don’t have a website, how would you show up in the search engine result pages? The more you show up, the more people will find you, the more possibility of finding customers for your service or products.

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Transcending colors through cultures


Joshua Strydom is a Zimbabwean artist, photographer and print maker, whose work is engaging differences between cultures through visual vocabulary. While traveling, he is exploring cultures, variety of folklore and traditions, and trying to connect the opposites by mediating through art.

 

His work is strongly inspired by African cultures, while there is a narrative in his art pieces which speaks about history, mythology and cultural values. Patterns and colors in his prints are often dedicated to the geographic specifics of the culture he is inspired by.

 

His series of prints, "Dzizi", "Nzou", and "Duiker", is inspired by old Zimbabwean sayings, traditional words of wisdom passed on from generation to generation. The original idea for these prints was to use black, as he wanted to give power to these statements he was presenting, but because he did not want black to be connected to Africa as "the black continent", black was excluded from the color choice. The final choice of color ended up being a mix of purple, red and a little bit of black, which is a color associated with the color of the African soil.

 

 

"Dzizi" is telling us behind the scenes story about rebellion and speaking for oneself, while it also explains how it was once thought that owls have horns and they were traditionally considered to bring death. On the top of the picture there is a tree and a climber - this rapresentation is coming from a saying that the fruit on the ground belongs to everyone, but the fruit on the tree is for the one who can climb.

 

 

"Nzou" is showing as an image of an elephant. Elephant is a totem animal for some members of the tribe, which means that their ancestor's souls are in elephants, and so these members of the tribe are not allowed to eat elephants. Although the head of the tribe is allowed to enjoy the meat of the elephant, everyone else is not. In the second plan you can see the image of a leopard, illustrating what we can learn from nature in differences between hyenas and leopards - that the numbers can overpower the strength.

 

 

"Duiker" is the third print in this collection, also based on old African sayings, all inspired by nature and natural circumstances, especially animal life. Even though the chosen color truly agrees with the stories and meanings behind these art peaces, it is interesting how in reaching this shade, the primary choice had to be excluded from the options, to give space for creativity to bring the adequate solution.

 

Following series of art pieces is "Anansi ne rwaivhi", which is a story folded in a specific way, inspired by the chameleon and the sayings about the chameleon in Africa. Artist's vision for this piece was to not make it monochromatic, but to show the main characteristic of a chameleon, which is the ability to change colors.

 

The colors are changing and melting into one another, and variety of saturation and vibration of different colors is present. The images used for this print are images of nature, inspired by the grass, the soil, the chameleons transformations. There is a progression from the last page of the book to the beginning, where while colors interflow throughout the pages, the very first page of the book is merging all the colors and shades at once, presenting this astonishing ability of chameleons.

 

Joshua is a paper maker and a print maker, he makes paper out of elephant's feces and all of his work requires a lot of time and dedication. His work is mostly inspired by nature and cultures he crosses paths with. The process of eco printing for him starts by taking pictures of interesting occurrences in nature, and then keeping the original shapes from the picture, transferring these impressions and experience to the paper.

 

Other techniques he is working with are using etching press, silk printing, screen printing, lithography, and others. His recent work is a screen print inspired by a poem about personality of the wind. It is a collaboration with Milena Brkić, during an art residency in Serbia, organized by inspiring change.

 

From an interesting conversation with Joshua, we discovered how, in art world, some colors are present because some had to be excluded from the palette, while sometimes it is a case of having to include specific colors and trying to find a way for all of them to co-exist in an art piece, like in the "Anansi ne rwaivhi" book.

 

 

You can find more about Joshua's work on his webpage http://joshuastrydom.com and Instagram profile  @strydzo_dzos

All the photos are taken from Joshua's site.

 

About the author

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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