Most of us, that work in the web design and web development world, wait the whole year for the Black Friday and Cyber Monday deals to get everything we need.
It is the best method to save thousands of dollars each year and get things that normally very expensive.
This article is a showcase of 41 awesome Black Friday and Cyber Monday deals that cover many topics – WordPress full support service, WordPress themes, plugins, SEO and translation services, collaboration tools, front end and back end products, and much more.
You will also find rates with no discounts, but these rates are already very low and competitive. Such an example is FixRunner – a top WordPress maintenance service, but you will find below also other such solutions.
Creative Tim has a super team of developers and designers that work closely together to create some of the best UI Kits and dashboards in the world, built on top of Bootstrap, React, Angular, and Vue.js.
They have over 1,3 million users from all over the world, everybody loving their products.
For Black Friday, they have the best offer in the industry for you.
Get a bundle of 63 premium UI Kits and dashboards for $99. The normal price is $3,945 and the discount is 97,5%, the biggest in the history of Black Friday.
Total is a premium WordPress theme that is loved by over 43k users from all over the world.
This theme is the most complete in the industry, it is quick and simple to use, and it is packed with tons of awesome good stuff.
You will find included everything you need:
Get Total with 50% discount.
The Gray Dot Company has an incredible team of SEO experts and they are ready to make your website stand out from the crowd. They have significant experience in this industry, resulting from their work with numerous mid-size companies located all over the world, from many different niches.
After you work with them, you will be amazed by the results. They optimize what you have to work with and find smart ways to generate organic traffic for your website.
Get your free consultation right now and make your website a great success.
Avidon Marketing Group, Los Angeles SEO
Avidon Marketing Group is a powerful SEO company that helped thousands of both small and large companies increase their organic traffic.
They create fully personalized SEO strategies based on your needs and after they do a very in-depth analysis. What is very cool when working with Avidon Marketing Group is that they always come with fresh ideas and they overdeliver.
On the case studies page, you will find impressive results that Avidon Marketing Group generated for their customers.
Your website will get similar results, you only need to get in touch with them.
On Codester, you will find everything you need:
Browse Codester and pick everything you need for your projects.
All freelancers that make over $400 per year, are obliged to pay taxes.
Find all the information you need and calculate your taxes using this comprehensive self-employment tax page.
Everything is offered for free, by Bonsai, the popular creator of dedicated tools for freelancers.
Webdesign Toolbox will help you with 965 premium resources structured in 78 different categories.
They handpick all the tools they include on their website, be prepared to find only efficient and top-quality web tools.
Browse Webdesign Toolbox and pick everything you need.
Taskade is the favorite all-in-one collaboration apps for remote teams from all over the world.
They use it to chat, organize, collaborate, and get things done.
Recently, it was voted the Number 1 tool on ProductHunt.
Register for the free forever plan and start using Taskade.
Mobirise is the best offline website builder in 2020, being loaded with everything you need:
Get Mobirise on Black Friday with 97% discount.
Goodie is a professional and highly known web development service that is mostly used by web designers and companies from all over the world to amplify their online presence.
Get a free quote.
With the code "BLK5G2020" you'll receive 5% discount for your first project.
CollectiveRay created the best in the industry tutorials, tests, and reviews for WordPress, Joomla, and web design.
For Black Friday 2020, they spent a lot of time to gather the very best deals on the market.
Mailmunch is an all-in-one email marketing tool that you can use to massively increase your email conversions.
Use Mailmunch to create awesome emails, landing pages, autoresponders, and opt-in forms. You will find included tons of premade designs and an easy to use drag and drop builder.
See your email marketing ROI take flight this Black Friday with Mailmunch.
Unlayer is the most advanced, yet simple to use, email template and landing page builder for SaaS and CRMs. Embed it on your website and let your audience create awesome emails and landing pages, using the included premade designs and the easy to use drag and drop builder.
See how it works.
Use Schema Pro WordPress plugin to quickly add all the necessary schema markups on your website, helping it stand out of the crowd and get more organic traffic.
Get Schema Pro.
Rank Math is a free WordPress SEO plugin that will help your website rank higher in search engines and get more organic traffic.
Get it now for free.
Acowebs are creators of some of the most powerful WooCommerce plugins in the industry, having over 25,000 happy customers from all over the world. Some of their leading plugins are WooCommerce Product Labels, WooCommerce Checkout Manager, WooCommerce Wishlist, WooCommerce Add-ons etc which all can supercharge your WooCommerce store and help it stand out of the crowd in terms of sales and traffic.
Get Acowebs products.
Heroic Inbox will help you manage customer support emails directly from your WordPress interface.
Save tons of time and make the process more enjoyable.
See how Heroic Inbox works.
Bonsai is the most popular name in the freelancer tools world, creating some of the best tools in the industry for:
Now they help you with a free 1099 tax calculator that will help you estimate how much money you need to pay.
UPQODE is an eCommerce marketing agency that applies Shopify platform and Woocommerce plugins on WordPress websites to create fast and responsive web stores that everyone can browse quickly and smoothly on all devices.
For years, UPQODE has been a sales-booster for online entrepreneurs, with SEO practices that increase traffic and conversion rates.
Whether it’s Shopify or Woocommerce, UPQODE chooses the best ecommerce solution for their client’s needs. Given that UPQODE’s fees vary for each project, small and mid-market businesses can also benefit from their services.
Notism is the favorite design and video collaboration app of tons of creatives from all over the world. It is packed with lots of useful features, and the best interface in the market.
With Notism, you will save tons of time and make your work more enjoyable.
Use this voucher code „BLACK50“ and get 50% discount for 3 months.
Our offer ist 50% discount for 3 months with the voucher code (Please include that in the copy)
WrapPixel will help you with some very cool admin dashboard templates. All these products are pixel-perfect and look great on all devices.
Get them with 95% discount.
FoxMetrics is a modern cloud-based web analytics platform that you can for any kind of website you have, to understand which of your marketing efforts work and which should be improved.
Try it for free.
ChimpRewriter is the favorite rewriter tool of 31,316 marketers from all over the world. It uses AI and NLP (natural language processing), and it is the most efficient tool in the industry.
Try it for free for 14 days, you don’t need a credit card.
Joanna Vaoiu is the right SEO specialist for you, no matter what industry you are in and how high are your targets.
Discuss with her for a free quote, she will help you massively increase your website rankings and organic traffic.
BeTranslated offers professional translation services for all your translation needs. Their team of dedicated freelance translators can handle any translation project and deliver it on time.
Get your free quote from BeTranslated and benefit from working with the industry's leading translation agency.
If you have multiple WordPress websites, or just one, but it takes you tons of time to properly take care of it, you should hire WP AOS and let experts in this industry do the job in your place.
Get back your free time, work with WP AOS.
Use coupon code BLACKFRIDAY2020 at the checkout to receive a 50% discount on all WordPress services.
SEOWorks is a professional SEO agency that won 15 awards and which works with tons of international companies from all over the world.
For each customer, they create specific SEO strategies and tactics, delivering measurable results.
Get more customers online with SEOWorks.
WhatFontIs is a free, yet the most powerful font identifier in the industry, being loaded with 700k indexed fonts, and being the only system that can identify both free and paid fonts.
Identify fonts from images, websites, and emails with WhatFontIs.
Free to use, even with no registration.
Landingi is the favorite landing page builder of marketers, agencies, and business owners.
It has included beautiful premade designs, an easy to use drag and drop builder, and an intuitive interface.
For this year’s Black Friday, Landingi offers 30% off the Automate plan in the 6 or 12-month subscription.
Fotor is a professional background remover and online photo editor tool that is popular among top marketers and business owners from all over the world.
Blabber is the single biggest, most powerful, and fastest-growing WordPress theme for blogging, online magazines, and online media stores. In the package, there are over 23 various demo styles and hundreds of unique subpages waiting for you to install them with a single click of your mouse. You can further enhance those pages with custom widgets, shortcodes, premium plugins, and completely change their appearance with the help of the awesome Gutenberg and Elementor page builders that are included in the package.
What’s even more intriguing is that blabber fully enables you to use it as a platform for selling both digital and physical products with its own WooCommerce store. Furthermore, the ThemeREX Addons plugin adds a number of new options for managing the theme’s backend, MailChimp for WP enables you to easily set up your own email newsletter, and Instagram Feed lets you link up your Instagram profile and share the most awesome of your content with your users easily.
Consider using the Topper WordPress theme if you need a Gutenberg-ready WordPress theme. It’s perfectly suited for the launch of a blog or media-related web resource. It’s also compatible with the Elementor page builder. Topper also supports all the major WordPress plugins and extensions, both free and premium. It lets you download any of its premium skins for $5, along with advanced plugins and customization options for your web resource.
Use Pixpa builder to create engaging and high-converting websites in no time, without having any design skills or previous experience.
Give it a try.
Use RumbleTalk to add a moderated chat on your website, in just a few moments and clicks. No experience or skills are needed.
For Black Friday 2020, they’re offering a 50% discount – 200 seats, 3 rooms, 3 admins, and 10 keywords.
Heroic WordPress Glossary plugin is the best in its industry, helping you add a glossary of terms on your website in just a few moments.
Help your website audience understand all the technical words you use.
Use it for free.
Create a unique web resource with a ready-made WordPress theme. Gutentype WordPress theme is a great proof of that. The theme is based on the Gutenberg page builder and includes a wide choice of homepage demos and inner pages. It will work well for blogging and eCommerce purposes. Modifying the theme’s design can be achieved code-free with the Elementor page builder.
Abstract offers a complete library of API keys and it used with huge success by over 100,000 developers from all over the world.
Get your free API key today.
XSTORE is the most complete and customizable WooCommerce theme on the market, being loaded with a massive library of 95+ shop designs that look amazing.
Get it for $39.
Used by millions of marketers, web designers, web strategists, coders, and business owners, from all over the world, Iconscout is the best marketplace to visit if you want to get the best royalty free vector icons, illustrations, 3D elements, and Lottie Animations (coming soon).
They even included a built-in editor to customize the icons and illustrations for your projects.
On Black Friday 2020, they offer a massive 50% discount for all the Annual Subscription plans.
StarterTemplates is the most complete professional package of 600+ Pre-Built website templates for every niche. All the templates look amazing and work effectively with any WordPress theme and page builder. Join the 600,000+ users that already use with huge success these gorgeous templates. Free download!
Rhodos is a powerful, all-in-one solution for all types of business websites. To help you get started with your online project quicker, it features 12 demo styles, many widgets, shortcodes, elements, and a drag & drop page builder for the simplicity of customization. And to install it you only have to press one button. It can also perfectly support a blog and features a number of blog post styles and an email newsletter powered by MailChimp.
It also works perfectly for online stores, thanks to its integration with the latest version of WooCommerce. Use the fully-customizable galleries added by Essential Grid and make the most out of Revolution Slider’s attention-grabbing capabilities by placing it right on your homepage. The Events Calendar purpose is to make sure your users have easy access to your schedule of upcoming events and activities, and Contact Form 7 provides them with a simple and efficient way of reaching you directly.
Usually on Black Friday everybody is looking for huge discounted things, and this is the right thing to do. But don’t forget that there are companies like WPCustomify, that offer super rates all year long, even if they don’t apply discounts.
Adobe Photoshop is a photo editing software that is used by many professional photographers, video game artists, graphic designers, and meme designers. You can use it for all types of image editing, right from minor edits to creating quality graphics. With it, you can bring ideas to life by magically transforming images.
It uses images editing features, a layer-based editing system that allows image creation, and multiple overlays that support transparency. One can also add shadows and other effects to the layers. It includes automation features that reduce repetitive tasks. The software gives a “Photoshop CC” option that allows the user to work on content from any system.
One of the biggest benefits of Adobe Photoshop is its ability to reframe your favorite photographs to make them look more attractive, beautiful, and flawless. Once you know how to do it, you can change the background color of any image in Photoshop using a very easy method. Let’s find out how to do it:
Open your image in Photoshop and then click on the quick selection tool and drag it to make the selection. Then you need to check for other details that you may need to fix. You can enter the quick mask mode and then use the brush tool to brush the parts of the image that you want to fix before changing the background. Once you have fixed everything, exit the quick mask mode. Then click on the fill or adjustment layer and select a solid color that will add color to the background. Next, change the blending option of the adjustment layer into the multiply, and your image with the changed background is ready.
Photoshop’s photo and backgrounding tools are tremendous and are designed for professionals who need all the bells and whistles for their flawless work.
Changing colors of objects is the typical use case for Photoshop software, and there are plenty of ways to do it. Let’s talk of some tools that can make the task of changing colors in Photoshop easy:
Colour replacement tool: It is the easiest and quickest tool you can use to make a color change in an image. The best thing about the tool is that it maintains the shadows and highlights of the original image so that the changes look realistic yet beautiful. Colour Replacement works by sampling the original colors and replacing them with the color you select.
The color range command: The tool allows you to select specific colors of your choice on the image you are editing. The user gets multiple options for making selections such as color picker, tonal selections of highlights, shadows, mid-tones, and skin tones.
Hue/ saturation: This command lets the user adjust colors in the photograph based on its hue, saturation, and lightness. Hue is the color; saturation is the intensity of color and lightness controls the brightness of colors.
Selective color: This tool allows the user to cross blend individual color channels using sliders with Photoshop. It is used to add hues to shadows, tones to highlights, and everything in between to give your photograph an in-depth detail.
When 2020’s coronavirus pandemic hit, it gave a massive push forward to the growing popularity of remote work. Many companies that had never had any intentions of achieving a work-from-home workforce suddenly found that it was thrust upon them and they had to adapt in a hurry.
The silver lining among all this cloud is that we’re living in a digital age. There’s no need for marketing teams to slow down or cancel their work, just because marketers have had to replace the office chair with a seat at the kitchen table.
However, many businesses found (and are still finding) the transition very challenging, and so did many employees. Shifting to remote work disrupted the normal rhythm of tasks that you’re used to in the office. Collaboration became more difficult, brainstorming became harder, and even something as simple as deciding when to hold a meeting can be a major undertaking when you’re not all in the same physical space.
The good news is that it doesn’t have to be this way.
You and your marketing team can still offset and overcome these difficulties, once you find the right tools. What’s more, once you start using them you might well be so wowed and delighted with the benefits they bring that you’ll never give them up, even when you can return to the office. Here are 7 benefits that marketing automation tools can bring to your remote workforce.
Marketing teams can save time with advanced marketing automation tools that offer automated workflows. Use automated drip campaigns to nurture leads via email or text messaging, to free up marketers for other tasks.
Send personalized messages automatically in response to preset purchase or behavior triggers, and use automated lead scoring to track prospects’ progress through your funnel until it’s time to make human contact, so you can focus your efforts on qualified leads.
The more you can tailor your marketing content for the precise pain points and interests of each customer, the more impact it will have and the more ROI you’ll enjoy on your marketing efforts. Advanced CRMs help by automatically segmenting leads into different categories, so you can send interesting content and relevant offers that are personalized for each contact.
Marketing automation that dynamically adapts content when it detects the recipients location allows you to target specific geos, cities, and regions, no matter where you are physically located.
When you’re in the office, it’s not a serious distraction to ask someone at the next desk to send you a report or a white paper, but it can be a much bigger disruption when you’re all at home, and probably “at work” at different times of day. The average knowledge worker is interrupted 13.9 times a day by questions or the need to find information, which significantly affects their concentration and productivity.
Marketing automation platforms give you a single location to store all your marketing assets, and enables employees to quickly and easily produce reports on any topic, reducing frustrating interruptions and increasing employee efficiency.
Data is fundamental to effective marketing campaigns. With new marketing automation tools you can gather, process, and analyze data from multiple sources, like Google Analytics, Facebook Ad Manager, email campaigns, social media monitoring tools, and more, in a single platform. Then create reports at will and use the insights to track customer journey on a granular level, understand customer behavior, and identify your most popular ads and content.
When you’re waiting for everyone to sign off on a new idea, the frustration is real. Brainstorming at a distance can be challenging, too, which is why you need project management tools like a digital whiteboard, so everyone can share their creativity no matter where they are located. Shared marketing boards and to-do lists mean that every member can see which tasks are waiting for them and track overall progress whenever necessary.
It’s ironic, but having to work from home can bring marketing and sales closer together than when you were both in the same office space. Marketing automation can serve both marketing and sales teams on the same platform, helping you to share materials, collaborate on lead scoring, and gain a better understanding of the overall process from both perspectives.
Only 34.9% of marketers feel able to prove the quantitative impact of their marketing efforts, although another 43.8% say they have a good sense of their qualitative impact. But when you track the process of planning marketing campaigns, producing content, preparing ads, and nurturing leads in a single platform, you’re better able to demonstrate RoI on your efforts, helping you keep track of the time and effort you put in and the results that you receive.
Remote work was the final straw that pushed many businesses to adopt marketing automation, but the software brings benefits that you’ll keep on enjoying even after you can return to the office. By helping you to streamline workflows and empower teams with data, enable better access to marketing assets, produce more relevant content, and work more closely with sales, your marketing teams will be able to save time, work more efficiently, and prove the business impact of their actions to increase revenue and profitability.
Once you discover marketing automation tools, you’ll find how they can make your business more resilient and future-proof regardless of what may come your way.
When you are preparing a design project, presentation, UX prototype, pitch for a product, etc, sometimes you need a few shortcuts to get things done faster and focus on the logistic instead of the finesses. Before you are listed our best pics of websites that can help you get appropriate illustrations, absolutely free.
Streamline Illustrations gives you 50 illustrations for free, plus another 250 LGBT illustrations. You can choose between multicolor, duotone and monotone, and then download them for Illustrator, Sketch, SVG, PDF, PNG or Iconjar vector files. The illustrations themselves are cute, cartoon-like, and applicable to almost every topic.
The full pack includes 3000 customizable illustrations, and their price is only $199.
DrawKit gives you practical illustrations for your design, usable for startups and small businesses. They are under MIT license, which means that you can use them for commercial purposes. Acknowledged as No 1 Product of the Day by Product Hunt, DrawKit offers free categories, but also three different packages - Packs, Modular Kits and Animations, all for different prices. As Bukowski would say: Find what you love and let it... (p.s. this is not actually Bukowski, the internet just assigned it to him).
The sole name of this source makes you love it. Absurd Design is a weird, journalistic-comic type of drawings, black and white, available for your designs. They give you a total of eleven free designs, that you can use in commercial purposes, in PNG format. For the big players, they offer a monthly membership, that opens the gate for colored illustrations, SVG vectors, and all the drawings you can get.
Well, this is a whole different story. If you grew up loving Dr Who (like I did), or you come from a geeky background, you are going to flip to these designs! Bottts is a library, which gives you the elements to combine together for your perfectly designed robot illustration. You can mix the elements up using a Sketch App (they are basically a Sketch library themselves), design your robot's frame, antenna, colors and more. Look them up, they are adorable ?
Best kind of deal - you get free design, and in return, you have to link back to the source. This gives you a free resource and gives them visibility in return, so it builds a very respectful, symbiotic relationship between the designers and the illustrators. Ouch.pics is a project developed by Icons8, that aims to free vector illustrations for the user interface. They offer a clean, contemporary look to your designs. Alongside with stock photos, free icon packs, and free music, their desire is to build a design platform and change the way people create.
What are your favorite open-source platforms? Let us know in the comments below :)
Author: Nina Petrov, ninapetrov.com
Even though we are surrounded by data, it's not easy to remember or comprehend isolated numbers. However, when put in a story, it becomes more relatable and easier to remember. This is one of the major reasons why infographics have become so popular among marketers around the globe. However, with the surge in use, it is highly important that you strategize your infographic carefully in order for you to drive traffic, generate leads, and build awareness. Here are some things you should and should not do when it comes to infographic creation.
You need to break down your message in a way that will make it easy for your customers to understand. make strong accurate sentences then use data to support what you say. Always remember less is more when it comes to infographic. Use contrasting colors to make it easy for your readers to understand everything immediately. this is more so if you need your customers to focus on specific data.
If you format your data poorly or keep it an organized, then it won't get you very far. If you want your data to be effective, you need to put more focus on the categories that makes the point. Arrange your data in a category that makes it easy for your customers to grasp everything in an easy way.
Don't use boring titles that leave nothing to the imagination. If you give everything to your customers on the first sentence, there will be no point for them to read further. Use enticing headlines that will lead your prospects into valuable information. Use concrete metaphors to visually impact your customers. Include data that supports your point and make it detailed enough to convince them. This way, it will be easy for them to remember, recognize, and share it. Don't use weird formatting because customers get bored very easily. You should also use the right infographic tools so you can make your design and distribution very easy.
Use everything you can from expert support, to customer quotes and testimonials in order to make your messages believable. You should also use good data so that your customer will trust you and come back for more information. Never show numbers without context because good stories tend to be emotional and your message will get across as long as you make your customers feel something. You can use your data to start conversations or incite curiosity so your customers want to know more. If you are content has the context or emotion, your readers will not know how to perceive it whether negatively or positively. Effective use of infographics and chat could dramatically improve your marketing campaign significantly.
These are some of the dos and don'ts of infographics. As long as you know what you're doing, they can change your marketing campaign significantly. Using the right infographic tools such as Visme. Visme has many free infographic tools that you can use. The right tools go a long way because you will be able to create amazing infographics.
Brand loyalty is one of the most significant factors for achieving brand success. Without loyal customers who regularly purchase your goods or services, you will need to compete with other brands in terms of price and convenience. When people choose your brand based on how affordable your products are and how attractive your price is, your brand becomes a product. In this case, you have to deal with a significant fall in price and invent new advertising tricks.
Therefore, you always risk losing customers to your competitors who can offer a better price. To prevent your brand from becoming a product, you have to create and develop fidelity to it. And the best way to lay a theoretical foundation for this is to buy essay online cheap. If you work in a marketing or branding department, you should understand what causes brand loyalty or lack thereof so that you could take reasonable decisions regarding your brand strategy.
This is a strong point of your brand determined by your customers’ positive or negative experience, as well as their perception and impressions. Having an opportunity and compelling reason to select another brand but continuing to choose the previous one is called brand loyalty. Although factors like brand recognition and its attributes can also impact your brand’s equity. Brand loyalty is extremely vital since it determines whether your consumers will continue to choose your brand over others.
The degree of consumer commitment to the brand shows the likelihood of your consumers switching to other brands, especially when the price or other purchase parameters change. Professor David Aaker identified five consumer segments according to the degree of their allegiance to the brand.
"Defectors" or price buyers are non-loyal buyers who are entirely indifferent to the brand. They only care about what is on sale or what is more convenient to them.
“Habitual” buyers are satisfied or at least not disappointed with the brand. They are sensitive to competitors who can create a distinct advantage and make them switch.
Buyers committed to the brand due to the expenses related to switching. They are satisfied with the brand and are not prepared to bear the costs involved in switching to another brand. To attract these customers, competitors should overcome these switching costs.
Friends of the brand are buyers who love this brand. Their preferences may be based on associations and high appreciation of the brand’s quality. These customers feel attachment at an emotional level.
Genuinely loyal customers are proud of using the brand. For them, the brand is vital either from a functional, self-identification, social or cultural point of view.
The best way to measure brand loyalty is to conduct a poll. By collecting feedback from consumers in your target niche, especially from those who bought from you in the past, you can assess whether your brand arouses loyalty and retains customers. Surveys based on five key parameters, such as customer commitment, trust, dignity, reliability, and identification, can be an effective method of evaluating brand loyalty. Accurately assessing these aspects of your brand will help you identify particular competition areas, the stability of the existing customer base in various markets, as well as strong and weak points of competing products.
Initially, it is essential to satisfy your customers’ needs and meet their expectations in terms of price, service, and quality of goods. A company capable of providing the buyer not only with the benefits of purchasing but also pleasure is bound to succeed. Retail chains around the world actively and tirelessly fight for each customer. Market economy and competition ensure dynamic development of the methods and ways using which companies build loyalty to their brand day after day.
To be able to achieve success, companies need to conduct an all-around study of their buyers’ behavior, needs, and ways of communication with them. We all know that demand creates supply. However, we should not forget that companies can come up with offers that will attract customers, thus creating steady demand. A study conducted by Shopper Trends in 56 countries revealed that the main reasons for customers to purchase a product are ease of finding everything they need, the presence of all they need at one place, and constant availability of the right products in stock.
Being a process of forming a company’s reputation, branding is one of the most important ways of promoting products in the market. Gaining confidence in the brand is not only a matter of doing business but also a question of survival. Therefore, appropriate strategies focusing on a specific segment of customers help a company not only increase sales and personalize relations with regular customers but also operate successfully over a protracted period of time.
One of the most important aspects of business is producing a product or service that will truly connect to consumers, where they can feel positive about a certain brand, whether it’s for ethical reasons, or simply because they believe in the “message” of a certain company, for example. You will often see companies spend an exorbitant amount of money on things that might otherwise seem trivial, such as the design of their company logo, the influencers that they utilize in marketing campaigns, and even the color of certain products.
Of course, every owner and marketer has their own opinions on what is important or not, and there are many who might dismiss certain aspects of a product that others might consider essential. Regardless, time and time again, we see that the color of a product is actually more integral to consumers than we might believe - whether they realize it or not.
If you are forced to think of fast food, and some of the most well-known companies in the space, what will you think of? There’s a very big chance that you might think suddenly about McDonald’s, and with good reason. When you consider that McDonald’s has sold far more burgers than there are people on this Earth - it’s easy to see why the company is so well-known.
What are the first two colors that you think about when you think about McDonald’s? Red and yellow. Why are they used? Well, you might be surprised to find that McDonald’s takes these colors very seriously, as red and yellow respectively inspire appetite, hunger, and attention, with the yellow rounding out this urgency with a bit of “friendliness”. For those who might downplay the idea of red meaning hunger, consider this: Chick-Fil-A relies very much on red, and they are now considered a big threat to established fast food companies. For those that understand the psychology of color - this certainly isn’t that surprising.
It isn’t surprising that many connect the color green with growth and fertility, because there is a good chance that they think about grass, trees, foliage, and plant life. For those that have a health/nature brand - it certainly makes sense to connect to this color, doesn’t it? The Nature Valley granola bar has now become one of the most popular granola bars in the world, and it features bright green packaging, for example. John Deere is considered one of the most important companies in the United States, and the company is a global player in the agriculture sector.. That might be why it’s logo is clearly green, and it incorporates green into much of its products.
It’s no secret that gold is associated with luxury, and one can even read about how during Biblical times, human beings understood the value of gold. As a result, the color is still associated with charm, luxury, comfort, and treasure. It is certainly no coincidence that MGM Grand, one of the most well-known hospitality and entertainment brands in the world, wants to convey a message to consumers that they are “prosperous”. MGM Grand International certainly lives up to the reputation, as it was responsible for building the CityCenter in Las Vegas, Nevada, which at the time was the world’s largest construction site and is one of the most expensive real estate projects in recent memory.
As a result, it’s easy to see why a gold watch is so appealing to those who want to make sure that they present themselves in a professional manner, and how it can serve as a sort of status symbol. The truth is that we still view gold as valuable, and gold has even appreciated throughout the years as an asset considerably, which obviously helps with public perception. Over the past 15 years, the value of gold has increased by over 300%. Using gold in your brand is a great way to communicate abundance and luxury in a simple and effective way.
One of the great aspects of technology is that we now have access to more products than ever, no matter where in the world they are manufactured. In fact, all it takes is one click for many of these products to arrive at our doorstep days later. There are some that believe that one of the most important aspects of a product is the way that it is designed, and there are others that even believe that product design can affect human beings to the point where it can change the world. Either way, here are some of the some of the most incredible and original product designs in the world.
Dyson Air Multiplier
There are few individuals that are as respected in the world of design as Sir James Dyson, and that is one of the reasons why his company, Dyson, has been so successfully, consistently generating billions of revenue every year. The company shocked the world in 2009 when it introduced the Air Multiplier, the futuristic circular orb that marketed itself as the world’s first “bladeless fan”. The product works thanks to forcing air through a circular aperture, and it has an impressive air flow - while still arguably being the most futuristic and original fan design ever created. There’s no question that the Air Multiplier has cemented its place in history.
One of the reasons that the Ember Mug is so revolutionary product-wise is because of the individual behind Ember, and that would be Clay Alexander. There are certain individuals that are simply meant to create, and one could certainly argue that Alexander is one of them. This is hard to deny, especially when one considers that he is an American inventor and entrepreneur that has over 100 patents, and started his own company - still active to this day - at the age of 23.
One of the greatest things about modern design is that it allows the user to personalize and customize as much as possible. With Ember - you have a coffee mug where the user can actually control the temperature. For coffee lovers, users can actually set a precise temperature that they prefer, and the Ember mug can ensure that temperature for at least two hours. It truly is remarkable how much we can personalize our lives, thanks to technology.
Seiko Presage SARX055
The truth is that there are more smartphones in the world than ever. Specifically, there are well over 2 billion smartphones in the world, which shouldn’t be surprising, considering that technology continues to get more affordable. As a result, many people use their phones to tell time. However, this certainly doesn’t mean that a watch isn’t a necessary part of our wardrobe. It certainly says a lot about a young professional, no matter what gender they are, if they are wearing watches that compliment their clothing, or the situation, as much as possible. It shows a keen attention to detail, and that they care about their appearance, as well.
Since smartphones are more advanced than ever, and can do everything from make sure that we stay as fit as possible, as well as a device that we can watch movies on - why not make sure that our watch is as minimalist as possible? Of course, for an executive or a boss - maybe your watch can make a certain statement. There might be a need to show off your own personality or individuality, and you can opt for an interesting design or color. However, one classic option is the Seiko Presage SARX055. The beauty of this watch is that it is simultaneously modern, but also seems timeless because of how incredibly simple it is. While there are some that might worry about a watch being “too simple”, it somehow seems to be modern while still paying homage to the past. The minimalist design has been influenced by none other than the Japanese cocktail bar scene, believe it or not. Either way, the Seiko Presage SARX055 is a great way to make a statement without being desperate for attention.
Before you can take steps to boost your online brand, you need to know what you want it to be. Your brand identity is akin to your personal identity.
The characteristics and traits that differentiate you from others constitute your personal identity. Your brand identity is made up of the look and feel of how your company presents itself including your:
Your brand identity includes any visual or audio representations that others recognize as your company.
Brands that consistently and honestly promote their message are powerful. Think about some of the most famous brands. What is it about them makes them recognizable to you?
Is it their logo like McDonald's golden arches? Or their slogan like Verizon's "Can you hear me now"? What do you think of when you hear "Good to the last drop?" That's right, Maxwell House coffee.
How did these major brands gain such recognition? By consistently and repeatedly exposing the public to their visual, audio, and content-related brand identity.
The more consistent you are in your branding, the more familiar your target market will become with your business.
Once your company has established your brand identity and chosen your logo, tone, typography, and design styles, you want to be sure all employees and departments consistently speak in one voice.
Creating a professional brand book will keep your entire team on point with your brands message. Also, being able to align your business strategy with your brand position is facilitated by the creation of a brand book.
It also saves time for companies of all sizes if you add staff to your team or replace a designer. New employees can get up-to-speed very quickly by referring to your brand guidelines.
Your brand is also reflected in what you do and don’t say on social media. Part of your brand identity is to know your target audience and to speak to them on all relevant platforms in the same voice.
Spend more time on the social media platforms where your target audience hangs out. For example, if you are selling clothes for teenage girls, your social media focus should be on Instagram and Tumblr as opposed to Twitter or LinkedIn.
Be sure that the type of language you use, like your captions on Instagram or your Facebook posts, speak directly to your audience.
All content you publish and share, such as blog posts or social media stories, should reflect your brand and be consistent.
Whether your brand voice is humorous, makes use of colloquialisms, or is more fact-based and diplomatic, as long as you "speak" consistently and authentically, your audience will feel a connection to you and be more likely to trust your brand.
Did you know that most purchase decisions are based on emotion? For brands who are trying to get more buyers, understanding this concept can help.
Your brand story should communicate feelings by appealing to the emotions of your target audience.
Even if someone in your target audience sees an online video, image, or post, and they are not ready at that moment to make a purchase, they will feel a connection to your brand.
If they consistently see the same or similar messaging that elicits an emotional response, when they are ready to make a purchase, guess whose brand they will remember? The one they feel an emotional connection to and the one they trust is the brand they will purchase from when ready.
When you are developing your brand strategy, be creative so that your online voice and content is unique, engaging, and compelling.
It is vital that your brand stand out from your competitors. So when deciding on your company logo, the fonts you use, the colors you choose, and your overall style, make sure they all resonate with your prospective customers.
To determine your correct voice and identity, study the demographics, preferences, and needs of your target market.
For your target market to purchase from you and not your competitors, you should know who is competing with you in the same space and what they are doing to attract customers.
Do some research to find out where they are hanging out online and be sure you are there, too. Your goal is to do what your competitors are doing - only do it better.
Also, try to identify gaps in what your audience needs to see or hear and develop your brand strategy around what your competitors are not doing.
You want your brand to fulfill needs, be the solutions for any problems, and be memorable and recognizable.
Some companies decide to create a fun and humorous brand identity. If you are in a niche where being comedic is appropriate, give it a shot.
Some major brands create silly or outrageous online campaigns that work. A few examples are:
Creating and building a brand identity is a process, and it is often not a finite one. In the case of Old Spice, they needed to rebrand to remain competitive.
Continue to study your market and your competitors. Measure the success of your current branding initiatives and marketing strategies.
Make changes where needed and test branding strategies frequently to keep your brand in the minds of your target audience.
Image Pixabay CC0 License
Originally designed to thermally wrap a beverage, this increasing trend of custom koozies serves even more ingenious purposes. With today’s market rapidly expanding, it becomes difficult to satisfy the expectations of your guests, clients, or even family members. Our customizable product will fit your needs no matter the purpose.
If you are ready to take action aimed at building your company’s image and developing or expanding relations with clients and contractors, purple Koozie reflects professionalism and elegance. Putting aside the value of publicity, personalized gifts effectively present your company in a fashionable and expressive way. Your logo on a trendy, colorful, and shapeful Koozie will speak for itself in a variety of places, spreading the company’s eloquent message across the nation or even globally. Company’s gadgets tend to build the brand’s image, increase the probability of recommendation, and they testify to the stability and professionalism of your business. This commitment can bring very valuable and long-lasting results and relations. It’s your chance to shine!
When we talk about personalization in marketing, we must remember that the gadget is an extremely accurate method. A personal relationship with the brand that is being built when the gift is received is stronger than with most other advertising tools. Our custom Koozies make ideal candidates for promotional purposes: there is a wide spectrum of opportunities, places, and events in which they can be used; emotions that accompany the moment of receiving a gift “ignite” the effect of reciprocity; green Koozie is a perfect way to demonstrate creativity and ingenuity of your brand and its people - the color translates into the movement. This hot item will make the best offline advertising tool, whether it is to market a desired product or the company itself.
When organizing a party or any type of celebration, it is worth remembering to thank your guests for coming. Spoken appreciation is always a good idea, but increasingly we turn to delighting and creative favors that our guests can take home. With our black or white custom Koozies, you will deliver three perks in one single item - the practical advantage of thermal insulation of our Koozie, a way to express your gratitude, and a personal and unique message designed specifically for that one person. Of course, keep in mind that our Koozie changes colors with changing theme of the party.
There is no need to use bizarre or extraordinary ideas in the political campaign. What a better way to reach the audience than the custom-made and loud Koozie with a message that will stretch throughout the nation? Giving away printed beer sheaths will serve campaign’s purpose and attract voters. Through our red Koozie, you may display your vision in the unprecedented way. In addition to spreading your philosophy, ideas, and memo, let’s not forget about the convenience of owning a Koozie - the benefit of surviving indoors or outdoors with your hot or cold beverage.
Where can I get my personal Koozie?
With suppliers widely available, it is not difficult to find the product you are looking for. However, with such enormous amounts of resources, the quality is often questionable. Express Imprint delivers high-quality Koozies with your very own unique design, therefore we highly encourage you to put trust in the company that ensures your satisfaction.
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