Why is Great Photography Crucial for Your Website?


creative designer

Did you know that 38% of visitors will stop engaging with your website if your content is visually unattractive, or that 48% deem good website design to be the number one sign that a company can be trusted? When it comes to aesthetics, in addition to choosing the right colors, fonts, and artistic style, your choice of imagery is key. This is as much the case in your opening page as in your About, Products/Services, and even your Blog sections. Find out how to present your photography in an artistic, efficient, dynamic way.

High Resolution for Picture Perfect Images

Photographs displayed on your website should contain a significantly high resolution so as to offer your readers greater clarity and crispness. Your audiences should be able to zoom in enough to check out one part of the photographer in minute detail, particularly when it comes to product images. The higher the resolution the slower the page load time. Make sure your images are not so large that users struggle with viewing them. Use JPEG images (which are faster to load than PNGs and other formats), don’t upload images weighing more than around one megabyte, optimize your images (don’t scale down large images as this make your page take very long to load) and test your website load speed through dedicated web page test sites that will run optimization tests and make suggestions for improvements.

Capturing Hearts with Your Photo Display

Some pages will contain a blend of word and text. Templates work well to help you position each accordingly. However, if parts of your website are composed almost exclusively of imagery (for instance, a photography blog or memories section), you can present various pictures at once, cropping and resizing pictures so the effect is similar to an online collage. For instance, the screen can be divided into two, with one large landscape photo taking up the entire left page, and a blend of landscape and square images occupying the right-hand side. Presenting images this way highlights their beauty, since images can be used to contrast shapes and colors in a visually arresting manner.

Relying on Professional Photography

Depending on the industry you work in, it may very well be worth investing in the services of a professional photographer. Ideally, your chosen photographer should be able to provide a blend of video and still images, for use both on your website and your social media pages. If you work in media, for instance, and you cover local social events, restaurants, prominent people etc., the photography should have the correct lighting, resolution, and background. If your industry is less visual in nature, you can probably get away with using quality stock photography by companies like iStock or Shutterstock, both of which offer a bevy of professionally taken photos for a relatively small subscription fee.

Because modern day consumers have so many audiovisual temptations, any company wishing to be a standard bearer needs cutting-edge photography on their website. Templates will help you lay out standard articles, but especially if you work in the media or an artistic field, an in-house designer will ensure your images are set in an appealing, proportionate manner that is true to your brand and style. It all begins with the source of the photo, of course. Everyone may have a camera on them at all times, but taking a cracking photo is an art that requires training and of course, the talent that only one who is truly passionate about photography, has.

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Photographer's secret weapon: how to make your pics standout


When you see the work of great photographers, you possibly wonder how do they manage to do it. What magic is enabling them to create these masterpieces? You might think that success lies in having the right gear, professional models, enough money to travel around the world, and of course talent. But the truth is that behind every great photographer is a huge amount of passion, hundreds of hours of practice, and some simple secrets. So obviously, it's not about expensive gear (some photographers use an analog camera, proclaiming the independence from technology). It's not about traveling to exotic places and photographing famous people. It's about how much you love what you do and how you grow your creativity.

 

  • Grow Your Creativity

 

Creativity comes naturally to some people. But if it's not developed and maintained properly it may vanish during the struggle with procrastination. The good thing is that you can boost your creativity and find a source of inspiration for everyday practice.

 

 

  • Think Outside the Box

 

Great composition is essential in photography. What you put in the frame and how you put it, determines the success or the failure of your images. If all your pictures are in landscape format and taken at your eye level than it's time to make some changes. Challenge yourself to get outside your comfort zone, try to impose yourself temporary rules. For example, try not to use the landscape format for a couple of days. Another good practice is to make monochrome compositions. Black and white photography helps you better observe the shapes and the geometric elements. To add even more inspiration, try using some special effects, like Luminar's splash effect. It allows you to keep the color of a certain object, while everything else is in grayscale.

 

  • Treat Yourself with Artistic Experiences

 

Creativity needs inspiration. A visit to a botanical garden may give you some ideas. Take a long walk in the city. Even a local fair, a traditional market or a touristic landmark may be a good source of inspiration. Visit art museums, galleries, and photography exhibitions. Most people react to art, but it doesn't necessarily have to be paintings or photography. You may be inspired by classical music, jazz, theater or movies. It's important to expose yourself to art in any form.

 

  • Take a Course

 

Learning is always a good idea. Photography courses became fashionable lately. Among dozens of online classes for beginners, you can find some worthwhile courses and tutorials. Amazing photographers like Albert Watson and Annie Leibovitz teach technical classes, but also offer mentorship, portfolio reviews, and insights. From the master classes, you'll find out how to minimize the photo editing process. You'll find out that style and patience are the most important qualities of a photographer while technicalities are left to an image editor. For example, lightroom plugins can solve many of the basic adjustments, while you focus on finding your inner voice.

 

  • Do Snapshots

 

Scheduled photo sessions are good, but photographing unexpected events is even better. Take a camera with you or at least a smartphone with a decent camera. A photographer is an observer. Street photography and travel photography are based on snapshots. Be prepared and keep your eyes opened. Ingenuous female poses, candid children games, dramatic events, wildlife pictures, they all happen spontaneously. You have to be there and feel the moment. Some photographers choose a place and wait for something to happen. They believe in the magic of that place and can 'feel' a good shot. Doing snapshots is also a good practice. It helps you to get acquainted with your camera and change the settings fast.

 

  • Use Filters

 

To make your pictures standout, filters may be a great help. They aren't expensive or hard to use. Their functions are limited, but you can use up to two or three filters at the same time. The most common filters are the circular polarizing filter, the neutral density filter, and the color enhancing filter.

 

Photography is an art, even if today we all have a camera in our pocket. The biggest mistake you can make is to think that Camera will resolve everything. Sure, you have some amazing image editors, and cameras Henri Cartier Bresson wouldn't have dreamed about. But the secret weapons behind a great photographer are creativity, dedication, and motivation.

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How to Simplify Your Business Graphics using Bannersnack


Bannersnack is intuitive and easy to use online tool for streamlining your visual and rich media advertising and marketing.

Gone are the days when you could get away with using stock images and unbranded visual media. In order to elbow out the competition, your business must be producing their own rich, unique media and high-quality content.

This not only includes the branding of social media, website and third-party platforms but also media buys, advertising and banners.

Why Use Bannersnack

Bannersnack is a rich image creation and management tool that enables you to produce high-quality and branded content for your website. It can create and manage your ad campaigns, social media platforms and rich media marketing online and across platforms.

Bannersnack enables you to keep all of your visual marketing for your media advertising campaigns in one place. You can create professionally animated or static advertising banners and then export them in multiple formats.

You can also embed the banners and rich media you create directly into your website or compatible third-party websites.

Being an online tool, Bannersnack can be accessed by individuals and teams in any location. It enables collaboration and multi-user functionality.

All designs and development can be organised and catalogued across departments, industries, niches and work teams.

Bannersnack Integrations

Bannersnack works with all major advertising networks including Google, Doubleclick, Facebook and more. It provides multiple formats for exporting your rich media, banners and animated artwork.

Social Media Marketing

Status network Smith Facebook, Twitter, Instagram and more.

The measurements for cover, post images, headers and banners for these social media platforms is pre-configured.

Simply drag and drop the text and features you want to incorporate into your media.

Google Advertising

Bannersnack is fully compatible with Google's advertising network and platform.  The tools within Bannersnack are compatible with HTML5 creation and include all the size variations you need for any Google advertising campaign.

You can create beautiful looking ads with just a few clicks and then either upload your banners to the Google adword manager or use the embed codes.

You can also add clickTag in order to track clicks in your Google advertising campaigns.

CMS Integration

Bannersnack works seamlessly with WordPress and all major cms platforms.

The interface includes full drag and drop functionality and allows you to create stunning and comprehensive visual media and images.

These are the kind of high converting images and banners that will enrich user experience, deliver pop-ups or exit intent marketing to your website.

AMP Compliance

Bannersnack will also create AMP HTML compliant banners and advertising material to use in the amp library.

This is a brand new feature of Bannersnack and has been built using the latest mobile-friendly technology in order to deliver the highest quality ads and banners for mobile users.

The Accelerated Mobile Page Project is a major advance in mobile technology and the delivery of high-quality media to Smartphones.

If you're wanting to ensure that your ads and which media get delivered and are seeing favourably by Google then Bannersnack is your best choice for rich media and visual creation.

Create Individual Items or Complete Sets

One of the things I really like about Bannersnack is that you can flick between a single item and the creation of complete rich media sets or responsive and animated images for your ad campaigns.

This saves a large deal of time and will enable marketers to get their campaign up and running quickly.

Basic standardized advertising images which are static to animated GIFs and fully mobile responsive HTML5, Bannersnack provides a huge number of templates and formats for you to work with.

It's not an overstatement to say that you can begin creating advertising campaigns or basic visual media for third-party sites in a matter of minutes.

Bannersnack can also be used to streamline and ensure consistency when it comes to content design across your website and business channels.

Bannersnack is helping more and more business to accomplish the development and creation of their visual marketing strategy in less time.

With Bannersnack you can give new life and vibrancy to your ad campaigns with little or no technical or coding knowledge.

The tools that enable collaboration are a big plus with Bannersnack. You don't need to work in isolation.

You can collaborate with other key players in order to track, catalogue and produce quality and consistently branded content.

Price-wise, Bannersnack is reasonable for a business of any size. Rather than paying for multiple tools or engaging designers for ad hoc and one of the pieces, your own in-house teams can take control of the quality and consistency of your branding and marketing campaigns.

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Top 10 free photo directories you can use for your next creative project


Searching for that right image for your creative project can be tiresome. You put in a lot of time, patience and dedication, and when you finally find the perfect one, it is copyrighted and you cannot use it for your client or your friend’s commercial project. On the other hand, even worse, the resolution is so bad that you can barely see the shapes as soon as you zoom. Sounds familiar?

Well, struggle no more; you have come to the right place. Today we list ten of our favorite photo directories whose photos you can use stress free. They are all high quality and free from copyright restrictions. They all fall under the CC0 – creative commons license that allows you to use them without the previous permission of the photographer for both commercial and personal projects.

We list them in no specific order, as they are all special in their own way. Tell us which one is your favorite!

 

Unsplash

Unsplash is fueled by a community of generous photographers that give away their high-resolution photos free of charge. The site’s main values are sharing, caring and creating. Even the big companies like Squarespace, Medium, Slack and Trello use these photos. On Unsplash you can find different categories of photos ranging from landscape to business and food photography. Alternatively, you can explore their curated collections.

 

 

Negative space

All of the photos you find here are high-resolution images placed under sixteen curated categories, which makes it easy to find exactly what you are searching for.

 

 

Kaboompics

If you are searching for royalty-free stock photo database, you have come to the right place. Kaboompics is currently a photo directory containing almost 6000 images, with more than 80.000 users visiting it every month. All the photos are presented together with a 6-colours palette that is generated from the image itself followed by HEX codes and ready to be used instantly. A great thing you find on Kaboompics and do not see on many other photo directories is the data about the details of how the photo is taken: aperture, ISO, exposure and the lens type. These options and their blog can be of great help to everyone learning photography.

 

 

Stosksnap

Stocksnap’s photos will surprise you. You will be able to find various imagery from animal photos to business and fashion. Many already have applied filters so if you like them as they come, you can use them without additional editing.

Besides by using the search bar, you can search through images by categories, number of views and downloads, date or how a photo is trending and you can see the most favorite photos on the directory.

 

 

Gratisography

Ryan McGuire created and curates the awesome directory that is updated once a week with creative, fresh images. Gratisography is very specific in its content as all the photos are unpredictable, quirky and funny. You can search through six categories (animals, nature, objects, people, urban, and whimsical) or subscribe to get weekly bundles. He also offers bundles containing an unpublished bonus photo which you can buy for as low as 5$ to help him cover his expenses.

 

 

Pexels

Pexel is a directory with a goal to empower the creators giving them the freedom to use not only CC0 licensed photos but also videos. They currently have over 40,000 photos and upload around 3,000 high-res photos per month. Another awesome thing you can find on Pexels is the design break, a website that helps designers take five and amuse themselves by stumbling upon random inspirational stuff: watch topical videos, discover new websites, guess colors and much more.

 

 

Foodies Feed

If you are blogging about food or you need high quality photos of food for a cookbook for instance, you can find those on Foodies Feed. There are plenty of food images to choose, whether you are searching for indoor or outdoor images, with or without people in the shot. The website was founded three years ago and it had more than 1 million downloads since.

 

 

Jay Mantri

“Free pics. Do anything. Make magic.” is how the founder and main contributor, Jay, welcomes you to the site. You can choose from various content, including videos and quotes. Seven new photos are uploaded every Thursday.

 

 

Bucketlistly

Bucketlistly is actually a platform where you can list your bucket list goals and become inspired by the goals of other travelers, but its photo gallery is still an invaluable asset with more than 5000 images shot at different locations around the world. It is the go-to photo directory for travel bloggers, travel companies and guides. You can search by simply clicking on the world map or selecting the country tags below it.

 

 

Life of Pix

And last but not the least, Life of Pix is a platform that promotes one photographer/collaborator each month on social media and website. This directory, besides offering royalty free high quality photos, lets you be a part of a big community of photographers: customize your public profile to create an online portfolio, follow favorite photographers and have a look at all the photos you have liked.

It also offers CC0 video content.

 

 

Let us know which one you like the best. Is there any other CC0 directory you would like to add to the list?

 

About the author:

Ana Maksimovic is the community manager and editor at Colorlovers. Part-time traveler and part-time web and graphic designer, she loves working with sustainable brands. She supports circular economy and good businesses and writes about social entrepreneurship. She is passionate about photography and nature -  a never-ending source of inspiration.

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How To Start Photo Editing Business


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Often freelance photo editors want to become independent and earn more. They are thinking about starting their own photo editing small business providing photography editing services. At first glance, this scheme may seem to be adventurous, but you should have different professions to run your own business successfully.

  1. Be a businessman

If you open your own business, you should forget about freelancing things. Become professional in providing image editing services. Being a good retoucher is not enough. Become the businessman, make managerial and business analysis, attend professional courses and lectures. You should know how to be a leader and work in team. Raise your communication skills – be very polite and stress-resistant.

  1. Be an engineer

The guarantee of excellent work in the sphere of online photo editing services gives an excellent quality of equipment. You should provide your photo editing team with professional tablets and calibrated monitors. Besides, you need 24-hour Internet access to contact your customers at a convenient time for them or to send the orders. Do not deny the importance of the softwares for photo editing, always buy only the licensed versions.  

  1. Be a bookkeeper

Determining the price list for your services is one of the most problematic things for any image editing company. You should have a bookkeeper’s skills. If you set a too high price, this will immediately scare away a large number of customers. If you set the low price, your business won’t bring income, because you need to pay taxes and bills. There are two types of payment – by the hour and by the photo. Some companies charge a fee depending on the complexity of the work, for example, the company FixThePhoto  divides the services and pricing by levels of photo editing service for photographers.

  1. Be a marketer

It is extremely essential to attract a number of customers who need online photo editing service to make the business profitable. Find the portrait of your potential client and become useful for him/her. When you start your own business, get ready to look for the clients by yourself.

Marketing campaign helps a lot. Make sure that you have a great website with all the necessary information about your image editing company. It is crucial to create a user-friendly site in minimalist tones in order to focus the potential client on the services and your portfolio, as Weedit.photos  company does. Do not be lazy to create accounts on social networks and advertise your services. Be prepared to create the banners that will convince the customers to order your services. Use apps to create advertisements quickly.

Online work is good, but do not forget about offline business development. Organize photography exhibitions, free lessons and lectures. Become interesting for people and design your photography brand.

  1. Be an artist

If you are a retoucher – you have a good taste. People don’t judge a book by its cover, do they? Of course they do. Make your portfolio amazing. Add many before and after photo examples with different types of photo editing services on your website. Besides, the website should look attractive and stylish. Web

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Meet Prixel Creative

Meet Prixel Creative


Prixel Creative is comprised of a husband and wife team (Kendra and Justin Skinner) located in Springfield, MO. Together they share a passion for great design and premium photography. They have a collection of great Lightroom presets to enhance your photos and beautiful hand drawn graphics to add to any design project. All can be found at Creative Market.

Lightroom Presets

These beautiful Lightroom presets help you to add some unique color and highlights to your photographs.

Rose Garden

This set of Lightroom presets help add a touch of nature and natural color to any number of photos.

Subtly Sweet Lightleaks

This set of presets offers your photos a sweet finish and a subtle touch of color.

Vintage Lightroom Presets

Take your photos back a few years and move your skills forward with this set of vintage Lightroom presets.

Doilies

This set of doily graphics allows you to mix and match to make lovely shapes and custom combinations.

Hand Drawn Paisley Pieces

These gorgeous hand drawn paisleys are great for organic patterns and backgrounds. You can find them both in PSD and Vector formate on Creative Market.

Hand Drawn Arrows

Below you can see a beautiful set of hand drawn and very unique arrows in vector format. The set comes with 30 different styles.

Gears

An assortment of machine and clock gear shapes in vector format, which include 35 total gear shapes.

Speech Bubbles

Hand drawn speech bubbles for are great for multiple uses.

Borders and Frames

So much thought and love went into these beautifully hand drawn borders and frames.

Ornate Lines

Ornate lines are ideal for bordering or highlighting hand written text.

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What do you think of these beautiful creations? You can check them all out (and see more) at Creative Market.

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Warm & Familiar: The Shades of Autumn

Warm & Familiar: The Shades of Autumn


The fall season is second to none. There's something about the crisp breezes brushing against my cheeks and the leaves crunching underneath my feet that are familiar. A reminder of how refreshing and beautiful this variegated transition from the dog days of summer into the tranquility of winter can be.

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With so many memories--new and old--conjured in the presence of autumn, I find myself flooded by their warmth and comfort, as well as their adventure and intrigue.

Waking up in the mornings to family time in the backyard. What I then considered chores were actually chances for my family and I to bask in the company of love and fun. Raking leaves was more than work; it was us versus them in strategic, yet friendly Backyardigan turf wars.

Source: fall..it is. by Lisa Morrow

BackyardFallHaven

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The Colorful & Otherworldly Landscapes of Utah

The Colorful & Otherworldly Landscapes of Utah


I have to say, when I've thought of Utah in the past, color was not a word that I would have associated with the hot, arid, and rocky terrain pictured in my mind's eye. That is until my introduction to the landscape photography of Jeremy Davies. Jeremy is one of the many fantastic photographers that work with us here at myPhotopipe, and his work brings depth and visual artistry to a landscape just as vibrant as his approach and technique. Jeremy has a way of interpreting what he sees and feels in the world around him into a tangible manifestation the rest of us can admire from  a distance that's oftentimes otherworldly, yet connect with personally.

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Introducing you to the array of chroma Utah's eclectic landscapes has to offer seems like a natural progression in this budding love affair of colorful photography we're sharing. Allowing yourself to get lost in the escapism Jeremy's sensible, yet discerning eye offers will open you up to a plethora of possible color combinations when examining the color palettes of his photography.

Source: Jeremy Davies

SaltySorbetSunset

A sunset photo of the Great Salt Lake. The posts pictured were once used as support for Saltar Resort, back in the late 1800's.

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Wedding Trends 2011 - 2012 :: A Look Back & A Look Forward

Wedding Trends 2011 - 2012 :: A Look Back & A Look Forward


At the beginning of every year I often wonder that the next big things are going to be in the wedding industry. It always excites me what crafty people can put together and bring to life. And every year I am more and more excited with where trends have taken us and where we are now.

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I wanted to share a look back at some of the biggest trends of 2011 as well as some of the up-and-comers for 2012.

2011: Ombre


Source: 
CakeDressFlowersNapkinEscort Card

Ombre hit big in 2011! It seemed like all of the sudden these monochromatic details were just the thing needed to create a romantic and elegant look. Of course, this trend will continue to hit weddings for years to come, but the gorgeousness that is ombre will definitely be remembered as the up-and-comer detail to have of 2011.

2012: Color Blocking


Source: Dress, Invite, Table, Wedding Shot

Color blocking became popular right before the close of 2011. Every designer, especially Kate Spade, was embracing pairing one bold color to another until you created a well-executed look that made you pop. This trend is something that hasn't hit the wedding industry too hard just yet, but come 2012, we will see it in both subtle and obvious ways.

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A Fantastic Look At The Amazing Colors Under the Sea

A Fantastic Look At The Amazing Colors Under the Sea


There are plenty of reasons why the underwater world is mysterious and unfamiliar terrain for humans. Though most of us have at least been in the ocean, our own bodily limitations (if only we had gills!) mean that 70% of earth’s surface is off limits, inaccessible for us to explore (without expensive equipment and training, that is).

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Which is a shame, considering that the sea’s floor is a treasure-trove of creatures, colors, and textures that would send us into visual-overdrive. Even the most familiar of sea creatures - like coral, starfish, or octopus - are host to some of the most aesthetically unique hues and shapes.   Which is to say, we’re glad that underwater technology has advanced to the point that we can bring records of some of these stunners above-ground, in the form of photos and videos, crisper than ever before.

Underwater Wildlife Art by Andrey Narchuk

Without context, these could certainly be works of modern art, or a study in color and shape. But these underwater shots, taken at close range, capture details like a fish’s scales or tail, or vegetation in motion. The photographer says “Nature has created a huge amount of art. They fill our planet. It’s not surprising that the underwater world just hides a lot of them.  

See more Underwater Wildlife Art photography by Andrey.

Another World: Underwater Experiments by Alexander Semenov

The photographer calls these creatures, “Beautiful monsters.” About his work at Moscow’s “White Sea Biological Station,” he says: “When I went underwater for the first time, I was absolutely shocked. White Sea showed me another world with it’s own aliens.” We agree, these unfamiliar animals, with their unnatural colors and pitch-black backdrop, look otherworldly.

 

See more Underwater Experiments photography by Alexander.

Natural History Film Series by Morphologic Studios

Who knew that unaltered shots of sea life would make the perfect music video? A Marine Biologist & a musician (Colin Foord and Jared McKay) collaborated to make this series of 24 short films. By pairing shots from a Miami aquarium with original music, “they transform the minute creatures that inhabit our coral reefs into strange, abstract works of surreal art.”

See more cool Natural History Film Series videos by Morphologic Studios.


Make sure to visit each artists Behance page for more fantastic images and in some cases the full view of a piece borrowed for the post.

Creations made/used:

Underwater_Wild_1redOceanic_OrangesLavandar_Lime_FishPurple_TubesOcean_Color_WheelQueen_of_the_JelliesJelly_SwingTubularia_indivisaClione_limacinaSkeleton_ShrimpFF3644Sea_SlugMan_O_WarOcean_Crawlers

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