A trademark represents the distinctive sign through which a business presents itself on any given market and this is why is very important to convey the message of the brand to its customers. It can be said that the trademark is the most relevant asset of a business, as it will distinguish the company’s products or services from the ones of the competition.
A sign becomes a trademark once the company that owns it registers it on the market in which it will operate; more exactly, when it is available for commercial use. In order to create a distinctive trademark, there are several tips that could help increasing the visibility of the brand.
One of the main aspects to consider when registering a trademark in any given jurisdiction, such as Japan, Italy or Ireland, is to create a logo that respects the requirements of the local legislation (for example, certain words can’t be registered – such as offensive words). At the same time, it is necessary to avoid descriptive words – represented by words that offer a description of the product or service, due to the fact that these words do not refer specifically to the company’s products/services, as they may also be used by competitors.
In Ireland, the legislation states that the local authorities can’t register trademarks that are identical or even similar with other trademarks that have already been registered in this country. At the same time, it is necessary to decide on the colors of the trademark, as the sign chosen will be registered only for the respective colors and the company will not be entitled to promote its products or services by using other colors than the ones already chosen.
In other countries, such as Estonia, certain types of trademarks can’t be protected under the local legislation if they lack a distinctive character; for example, if the logo is created only from letters that do not have a stylized form, it can’t be registered with the local authorities.
As a general rule, words that do not truly exist (invented words, a logo created from the association of two different words) in the vocabulary of a country tend to have the highest visibility rate, as they are new for the consumer market and they offer a competitive advantage through their novelty.
Another way to increase the power of a trademark is by creating a catchy slogan to be associated with the company’s products. The combination of words and numbers can also represent a good idea for establishing a trademark and it advisable not to use three letter acronym logos, especially when the investors do not dispose of a large capital to be infused in marketing and advertising purposes.
In the situation in which the trademark is composed of several words, it is highly recommended to make the first word as memorable as possible – for example, by using foreign words, words describing animals, plants or fruits.
It is very popular these days to use web resources and services to deliver better quality and save time or even money. I dare to say that it is a damn fine idea. Why build from scratch rather than let the web tools or services do their magic?
You can focus on delivering quality and increasing the user engagement, while the web tools and services can help you with your daily tasks. Below there are many WordPress professional plugins, themes and a managed hosting solution; website builders, a fmarketplace with thousands of digital products and many useful services.
Check the reviews below and share your thoughts.
Selling and sending tickets online is now easier than ever. Tickera is a highly appreciated WordPress plugin which will help you have your own online ticketing system. It is fully compatible with all WordPress themes which respect the standard and will blend perfectly into your new or existing designs.
Everything you need can be done with Tickera, it is packed with tons of features and options. You can use their ticket builder to fully customize and differentiate your VIP and standard tickets. You can put barcodes, use discounts to boost sales and much more. Much more can be done, check their website.
The pricing starts from $49 per year and there is a one-time installment fee of $70. Keep in mind that Tickera does not take a cut of your profit, they have fixed, transparent costs. It is probably the most affordable and professional solution on the market.
See Tickera in action! Here are some examples of the most used scenarios for ticket selling. Whether you are hosting single event or having website with multiple events or decided to harness the power of Tickera and WooCommerce fusion via Tickera Bridge for WooCommerce - it is all there for you to try out in "real life" examples! If you need a demo account go here.
With more than 1.5 million active sites daily, LayerSlider is probably the best premium multi-purpose animation platform which will help you build sliders, gorgeous image galleries, animated landing pages and even full websites in record-time.
LayerSlider is the complete solution, being packed with tons of features and options. It has versatile layouts where you can select a full screen, full width, full size or hero scene display mode. It is fully responsive, looking great on any device: smartphones, tablets and desktop computers. LayerSlider is having the best drag and drop editor on the market. It is super simple to use, you don’t need to have coding skills or previous experience and it has everything included to help you: live preview, undo-redo, keyboard shortcuts, Photoshop-like image editor which works excellent and much more.
The version for WordPress costs $24 and for jQuery is just $15, both having lifetime updates with regular new great things included and 6 months support. On their website you will find all the documentation you may need and a dedicated support team to help you.
Beyond being the first Managed WordPress hosting solution, Pagely is committed to creating a company that values employees and customers first. They work hard, are kind to everyone, and act with a conscience. It's these values with which they’ve built a best-in-class service with the industry's top engineers who care about the communities they serve on a human level. This, along with an innovative and proprietary tech stack built on Amazon Web Services makes them the market leader in managed WordPress hosting for enterprise.
Pagely utilizes a partnership with Amazon to deliver the best-Managed WordPress hosting services on the market with the most experienced technical staff in the industry. They are focused on enterprise and the public sector but any WordPress website which needs speed and availability will benefit from having Pagely on their side.
Check Pagely and pick the plan you need, if you don’t know what fits best you can discuss with their friendly and professional support team.
Goodie is a professional but with a different approach web development service which will build you the website you dream for. The price is starting from $999 and if you need more features, Goodie will send you an affordable quote for the additional options. If your website is super-simple, they will add value, so your website will worth the money you have paid.
Upload your projects details and get in touch with Goodie.
Ultra is a powerful WordPress theme made by the well-respected developer Themify. It includes a brilliant and easy to use drag and drop builder, 11 bonus add-ons and the possibility to create unlimited websites with the license.
WPKube has a small, yet a premium collection of WordPress themes which you will find very interesting. All their themes are pixel-perfect, multipurpose, load extremely fast and are SEO friendly. Check their portfolio.
Apply is a gorgeous, free one-page theme which is having a modern and clean design. It can be used showcase your mobile app, but also for other scopes. The free themes are having lots of features and options which normally can be found in the premium templates.
Postcards can be quickly used to create professional emails without writing a single line of code. The powerful drag and drop builder and the 70+ elements will make your life easy. Keep in mind that the elements are retina-ready, you can choose from 800 Google Fonts and more customizations can be further made.
Slides is a premium website builder which will help you have your own gorgeous website in minutes, without having any previous experience or coding skills. You can choose from 180+ beautifully designed and fully functional elements that in combination with the drag and drop builder will create you a gorgeous websitE.
Codester is an excellent marketplace which is quickly growing from one month to another. Web designers, developers and everyone looking to buy PHP scripts, app templates, website themes and much more. If you are looking for an additional income, you can sell your products on Codester, they are not requesting your products.
MeridianThemes is a powerful WordPress theme developer which is creating pixel-perfect, free and premium templates. All of their products are having gorgeous designs, load extremely fast and look great on any device your website visitors may have.
uiCookies is popular for delivering awesome free themes which can be easily fully customized to fit any project. Frame is a free one-page theme with a modern and clean design, fully packed with features and options that are giving this theme a premium touch.
FreelanceLogoDesign is a platform which lets graphic designers compete to send their best logo design. Enter a simple logo design brief and pay $19, the platform will assign 3 designers which will be creating 6 custom logo concepts for you. You will receive the logos in less than 6o minutes and after you pick the one you like, you will pay $49 for the copyright.
Working on all websites and all e-Commerce platforms, MailMunch is a popular way to increase conversions on your website. Create beautiful opt-in forms without writing a single line of code, starting from the professional included themes.
WhatFontIs will quickly identify the fonts you are looking for from any URL or image which you will upload. What is even greater to this platform is the fact that you will receive free and premium alternatives, most of the times saving you money. Start using it, you will find it very useful.
Pixpa is a powerful and popular portfolio website builder, packed with an excellent drag and drop builder, beautifully designed themes and much more. You don’t need any coding experience or previous experience, anybody will obtain great results.
Try it for free for 15 days.
SuperbWebsiteBuilders is a decent choice for users, who intend to find the best website builder to complete particular tasks. The website provides the reviews of the top rated website builders, their characteristics, and list of pros and cons users should know when selecting the best platform. Due to the professional approach of Howard Steele, the owner and the chief editor of the website, it has become a decent information source for professional web designers and newbies.
uKit is a robust website builder for business owners that have an edge over other site-building solutions due to its solid functionality and easy to use interface. The brings over 350 designer-made themes encompassing 38 business categories to suit just any kind of website. The platform offers everything you might require to set up your own professional digital presence and go online in a matter of minutes.
uCalc.pro is a free online service that lets you create a custom embeddable calculator in a matter of minutes. Start by choosing a template (there’s a good collection of modern, designer made layouts), add the input fields you want and you’re all set to go live. Your visitors will be able to calculate mortgage, loan payments, interest rates and much more directly on your website.
20 .IM XPRS
IM XPRS is a decent choice when it comes to selecting a functional and affordable website builder. This cloud-based system is free, yet it offers a broad spectrum of web design options and tools needed to create websites of diverse specialization and complexity level. The service comes with the Polydoms technology, responsive templates subdivided into thematic categories, design customization tools, White Label solution and WYSIWYG visual editor that ensures intuitive, quick and safe web building process.
Looking for a complete, simple to use and budget-friendly invoicing platform? InvoiceBerry is what you are looking for, is a perfect fit for small companies and freelancers. Sending fully customized invoices takes less than 60 seconds and the platform can also help you track expenses and payments, create reports and much more.
InvoiceBerry is having a free forever plan, start with that one and you can upgrade anytime.
Being used by more than 1,500 companies, SalesMate is a smart and powerful CRM software that will help you better organize your work, have a clear pipeline, increase email productivity and much more. Try it for free for a period of 15 days and check all the features and options that SalesMate is having.
Ucraft is a cloud website builder, which is in demand with experienced web developers and newbies, who are just making their first steps in the web design niche. The system allows creating and customizing websites of different types. There is even a Free Landing Page Creator, which makes to possible to build landing pages in minutes and connect them to any domains you wish or get the new one from the system in no time. It’s also possible to launch a functional web store here due to the integrated eCommerce engine the system can boast.
Controlio is a professional computer and internet monitoring software which is loaded with tens of great features and options. You can have live surveillance, continuous screen recording and much more. Prices start from $7.99 per user per month.
EvergreenFeed is a great way to put on autopilot your social media channels. This way you will save a couple of hours every week, hours which may bring you money by taking new projects. They are having a free plan which you should start with.
With Uncode you can take the building of an website using WordPress to the next level. It has a tailored version of the popular Visual Composer with advanced techniques, massive features and options. Everything you can thing for is included in Uncode.
RumbleTalk is a popular choice to implement a web chat to any website. Using this webchat you can discuss with your website visitors but many other things can also be achieved. Audio and video calls can be made, image, video and youtube sharing and even more.
Up to 5 seats and 1 room is free. Try it.
Whenever you are looking to get things done quick while having excellent results, any of the above web resources are great options. Some of them are having free trials or even free forever plans, testing them is easy and free of cost.
As a final note, these web tools and services were manually selected and represent the best 26 web resources in the first quarter of 2018.
Please share your opinions and tell us what web tools you are using.
An interesting, original and creative business card is excellent marketing for your business, but it is even more cost effective when you design it yourself. This can be made in a fun, professional-like way, even if you are not a talented artist when it comes to online drawing tools. In order to get one of the most original business cards on the market, all you need is creativity and, as extra-tip, follow these simple steps mentioned below.
You can get amazing design for your business cards by using programs like Adobe Photoshop, Microsoft PowerPoint, Word or Adobe InDesign. It all depends on your level of knowledge connected to these programs and experience in creating promotional materials by using them. The standard size for a business card should be 2.5 x 3 inches and it should be printed on good quality paper, in order to make a good first impression.
Template is very important for a business card, it helps you unleash your creativity and design a truthful pattern. Until you decide for a template that reflects your personality and your business’s note, you are free to experiment, play with colours, text, logo and other defining items. Design programs help you organize all the necessary details, so check them all and decide which one will work better for you.
Like in every other area connected to design and creating your own style, colours are very important for business cards also. They can highlight important aspects from your card, so you should try working with 300 dpi resolution and using colours like Cyan, Yellow, Black or Magenta if you want to get an outstanding quality for printing. Background is very important also; you can experiment and play with colours before choosing the best one for you.
Your logo should be the main eye-catching detail from your business card. Since they are the memorable aspect from this presentation document, logos should be presented as creative as possible, maybe by using 2D or 3D effects, clip arts and other useful techniques that highlight your business’s profile.
Presentation texts are important, because from them potential customers should understand everything there is to know about your business. Also, fonts, colours and font size are other details you should consider. You should use at least 8pt size and two or three complementary fonts.
If your business card has two sides, why shouldn’t they be used? You might need every space in order to provide information like: business name, logo, line of work, your name, title, position, work and personal phone number, email address or social media channels.
Your business card is like the first impression; it could mean a lot for developing new partnership. The information you mention on it should be clear and simple, necessary after a first meeting with your future business partners, therefore do your best to make it as suggestive as possible. After you finished the design, ask for a second opinion regarding it and print it following high quality standards.
The logo design process is intriguing, both from the designer perspective and from a client’s point of view. That said, it is a very different process depending on which vantage point you are looking from!
On the client side, I’m told the whole operation tends to go something like this:
• Meet with the designer
• Designer goes and does some “stuff”
• Poof! Logo options appear!
• If needed, meet with the designer again to go over any changes
• Designer does some more “stuff”
• Poof! I have a logo!
Well, COLOURlovers, I’d like to let you in on what that process looks like for your designer. Because, as any designer will tell you, we’d love to have logo creation be as simple as saying “Poof!” But, it’s a wee bit more difficult than that. I want to peel back the curtain to demystify how we move from a blank page to a logo that works on Blackberries, billboards, and business cards. Go ahead; you’re allowed to peek.
When a client comes to us saying they need a logo designed, the first thing we do is sit down for an initial chat. In this earliest meeting, we aim to figure out what kind of logo they are looking for.
Do they simply want a logotype or a pictorial mark? How about something that combines both?