3 Colours that Improve Concentration & Writing Productivity


3 colors

If only humans were highly organized intellectual creatures resilient to any adversaries and distractions. But, unfortunately (or luckily), we’re quite the opposite. Buzzing fly, bright smartphone screen, neighbor sounds – any little thing divert our attention elsewhere. Smart advice that helps focus on the important tasks usually includes meditation, time blocking, Pomodoro technique, etc. Surprisingly, we can use something omnipresent from our surroundings to our benefit. Colors. Not only do we tend to turn our eyes to the bright vivid colors, but also our brain is wired to react in a specific way to some colors. Why not use it to be more productive and concentrated on such intellectual tasks as reading or writing? Let’s explore what colors would work best for students.

  1. Green Color

Tree leaves, soft lawn grass, fields of wheat. Various shades of green come to mind when thinking about symbols of calm, peace, serenity, and open horizon. Even talking about all these amazing images in green can slow down heartbeat and breathing.

The green color is proven to help with anxiety and overstimulation. That is why walking in nature is recommended as a part of mindfulness practices and post-operation recoveries.  One can enjoy the amazing benefits of the green color palette both in real outdoors and inside. Yes, there are more ways to surround yourself with this soothing color than moving closer to a forest:

-   Choose complementary paint colors for your apartment or office. Combination of darker shades with lighter sage or brighter olive would work great as a concentration booster and interior design staple too.

-   Remove window covers where possible. Having a few minutes of relaxation brings results if you’re looking at plants outside.

-   Or you can create your own urban jungle inside if you’re ready to take care of home greenery.

-   Make a habit of walking at least for 5-10 minutes through the park or simply under the trees. This would ensure a daily dose of nature bliss you’d need to restore your reserves.

Green color around you helps with concentration and raises productivity. Some activities and professions require more of that. It is possible to suspect that the best dissertation service writers have an office in the park or forest. Most probably, though, they just know the tricks we’ve shared with you.

  1. Deep Blue

If a sea of green crops in a field has a competitor in terms of serenity, it is an actual sea or ocean of blue waters. Despite the fact, that big water is equally eye-catching and intimidating, many people would call blue color the most calming of all.

It is important to note, that the effects of colors strongly depend on individual characteristics and subjective perception. To check if the deep blue would work as a concentration booster, look for your associations with the color. If you imagine a stormy sea, this color palette would probably not fit into your personality choices.

Research has shown that the blue color is usually calming and helps focus on a task. At the same time, blue shades work best with creative activities.

  1. Yellow or Orange

The least expected color suggestion, but totally worthy of talking about. Red is commonly known as an aggressive color associated with danger and a need to run. But its closest relatives, orange and yellow, have a much more subtle effect.

Yellow is a mood-booster but mainly helps with focusing on the tasks at hand. Probably because of quite powerful presence in any volume. Imagine a room in neutral colors and a splash of yellow, a chair, or a sofa. Attention would immediately go there. One can use this trick for studying too. Just select a yellow highlighter for your class books and notes.

Orange is rather an energizer but also an attention-keeper, the same as yellow. It is bright, looks like taking more place than it does, and helps with creative activities. The strong presence of orange somewhat pushes for more bold ideas and examples in your writing.

The crucial fact about these two colors is that both are warm shades. It means good news for all willing to paint their apartment or a house in this bright palette. Yellow is usually associated with the sun and has mostly positive carefree connotations. And orange is more energetic, sometimes reminding us of fire.

Effects of colors are long known for their power to alter moods, boost cognitive processes, and manage attention. It is a useful tool to consider if you’re looking for ways to improve your concentration and raise productivity as a student, business owner, or employee. Personal preferences and taste would prevail in favoring some color schemes over others. But still, there are colors close to universal acceptance as effective mood-managing tools. Choose your or an intriguing combination to ensure higher productivity.

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Get a new pair of denims that perfectly enhances your body type


denims

A pair of denims is a wardrobe staple for men and women alike. They are not just comfortable, casual but can be assimilated into a wide variety of outfits seamlessly. However, at the same time, a pair of jeans can also be the toughest pieces of outfits to buy. In fact, it is a rather daunting task to choose the most comfortable pair of jeans that enhance your body shape accurately and let you feel confident.

Luckily, there are many different ways in which you can simplify the process of buying your best pair of jeans plus size. If you’ve always been thinking of buying a jeans for yourself, you’ve clicked on the right post. Here are few tips that you can keep in mind to pick the right jeans for your body.

Forget about trends

Right now, wearing high-waist jeans is certainly the most famous fashion trend but that doesn’t make you obliged to buy one such for yourself. You should never buy a particular style of jeans just because it is trending. That trending pair of jeans might not flatter your body. While there are some women who may look great in trendy jeans, there are some others who may not. Hence, instead of focusing on trends that come and go, make a firm decision on the type of jeans you should purchase.

Focus on the crotch area

Just as the stretch of the denim fabric, the crotch area will also stretch similarly. So, while buying a new pair of jeans, make sure you are not able grab the fabric around the crotch portion. That is the portion that should fit in snugly with your skin when the pair of jeans is new as it will stretch to a comfortable fit once you start wearing it. If you find the denim fabric hanging between your legs, don’t ever buy that pair of jeans.

Find the right size of waistband

Are you more considered about getting yourself a pair of jeans with a waistband? If yes, there’s a hack that you can follow in order to make sure your jeans are not too tight or loose. Remember that you’re not supposed to slide your entire hand into the back of the jeans. If you can, this means that the jeans are too loose and can become baggy later. Nevertheless, you can just fit in just two fingers down the back portion of your waistband without struggling. In case you can’t do that, then the jeans might make you feel uncomfortable around your stomach or waist.

Take into account the stretch of jeans

It goes without mentioning that jeans are made from denim material, which is popular for its stretchy fabric. Once you visit a store and try out a jeans, they may seem to be too tight and awkward. This can instantly tempt you to buy a bigger size. But buying the next size just because you felt uncomfortable while wearing the jeans in the trial room is not always a good decision. As you start wearing the jeans after bringing it home, they’ll stretch out and gradually become baggy. Hence, it is better to choose a tight and snug-fit jeans as it will definitely stretch according to your skin.

Add flair if you want to improve shape

Women are usually skeptical about buying jeans as their primary fear is that their body might look flat and shapeless in a pair of jeans. So, in case your body shape doesn’t have too many curves for your jeans to fit in properly, you may buy one with extra flair to make an optical illusion of a shapely body. Look for a pair of jeans that has buttons, extra zippers and designs on the pockets to create superfluous additions to your body.

To conclude, always be open to experimentation. It can’t be denied that jeans are a wardrobe staple but they too have the ability to be fun and unique. Follow all the tips mentioned above to find a pair of jeans in which you’ll look your best.

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10 Famous Artists Who Were Good Art Tutors


There have been many famous painters who have created masterpieces that are reckoned with, even today. What made them great was not only their skill and passion but also the fact that they had great tutors and mentors throughout their journeys.

 

Let us see 10 famous artists which were good art tutors and mentors alike. Unsurprisingly, most of these tutors had a body of work that they boasted and they simply taught due to their comradery with fellow artists.

10. Albrecht Durer

Image Source: Wikipedia

As an elder, Durer took charge of his career sooner to take care of his family. He was a focused artist with a penchant to document his journals which made him famous for his craft. He was not only a tutor to selective aspiring artists but also his brother Hans Durer.

Durer rubbed shoulders with great artists like Leonardo, Raphel and discussed ideas with them. He focused on saints, Madonnas, and the Holy family as subjects. Durer also spent a lot of time teaching and learning from other artists during his travels.

9. Giovanni Bellini

Image Source: Wikipedia

Giovanni was born into the famous Bellini art family and was the best painter from his family that mastered soft contours and delicate colors. He has tutored professional artists like Albrecht Durer. Giovanni’s work was included in schools and it was also studied by scholars, for which the master received fancy commissions. Sadly, his work was eventually lost in transition but the man remains as famous today as ever.

8. Adam Van Noort

Image Source: Wikipedia

Adam was a master Flemish painter who had a stellar student line-up that made him a grandmaster. Names like Peter Paul Rubens and Jacob Jordaens, Hendrick van Balen, say something about the tutor. His famous artwork includes “The Final Battle of the siege of Troy” and “Moses strikes the rock”, among others. He was a successful tutor of 35 and made a good fortune in the city of Antwerp.

7. Charles Gleyre

Image Source: Wikipedia

Charles is a renowned Victorian-era painter who got instant fame with his work like “Diana in the bath”. As he gained fame and money over time, his desire to focus on his skills grew. He turned to training the youth to be great painters, for free and had students like Pierre Auguste Renoir.

 

Apart from painting, the man wanted to be a politician, however, he met with sudden death at an early age. His work includes “Ruth and Boaz” and “Hercules at the feet of Omphale”.

6. Salvador Dali

Image Source: Wikipedia

Dali was an off-beat artist with a focus on Surrealism and a penchant for “weird” images that became famous and brought his craftsmanship to the forefront of the art world in the 20th century. Dali actively taught Cubism to a set of students who admired him for his visionary work.

 

Some of the famous work from the artist include “The persistence of memory”, “Lobster Telephone”, “The Great Masterbator”. There are two museums devoted to the man, one in Spain and the other in America.

5. Claude Oscar Monet

Image Source: Wikipedia

Monet is one of the best-known French painters from the Impressionist era, for his accurate brushstrokes and his infatuation for nature. He has tutored his style to young artists as well as to students alike.

Monet’s contribution to modern art is so huge that fellow artists took to reproducing his work to learn the “best practices” of this genre of artwork. His series of work like “San Giorgio Maggiore At Dusk” is world-famous and relevant even today.

4. Pablo Picasso

Image Source: Wikipedia

Pablo Picasso was a Spanish painter best known for co-founding the Cubist movement in the 20th century. He is also the creator of the concept of collage that he taught to other young students starting their careers.

 

Some of his famous cubic-centric paintings are “Head of a Woman”, “Painter and Model”, “Figures at the SeaSide” and “Girl before a Mirror”. His work is studied today in most modern art schools.

3. Raphael

Image Source: Wikipedia

Raphael is known as one of the triads of the great painters of the Renaissance era. His work was known for being crisp, clear and had an ease of understanding for the viewers and art fans alike. He mostly taught his technique to the staff at his workshops so that he could focus on his bigger projects.

 

Throughout his mature professional life, he was invited to work on commissions like the project Stanza Della Segnetura. He ended up creating master frescos like Disputa and Parnassus. Due to his premature death at 37, his contemporaries like Michaelangelo gained more fame.

2. Michaelangelo

Image Source: Wikipedia

Michelangelo had two types of students, one that did not have any access to the great man and the other who was lucky enough to be tutored by Michelangelo himself! Some notable students include Francesco Granacci and Raffaello da Montelupo.

Michelangelo was known more for his sculpting skills than his brushwork and he is dubbed as the Renaissance Man whose notable work includes “David”, “The Last Judgement” and “Moses”.

1. Leonardo Da Vinci

Image Source: Wikipedia

Whether you have heard about art or love it, no name is bigger than Leonardo Da Vinci. If art was personified, it would probably look like the one above in the picture. Leonardo was a master of masters in his craft, especially for his creation of sfumato technique among other things.

 

The most iconic paintings like Mona Lisa and the Last Supper are his creation. Apart from mentoring artists, he also dedicated much of his career to writing papers in anatomy, engineering which were studied by generations to come.

Conclusion

https://www.1st-art-gallery.com/  is an online store that houses the work of old masters and their students in oil-based form. Visit their website, check out the customer reviews and speak to the professional staff for the right custom-sized paintings to decorate the living room of your house.

 

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Vintage Colour Palettes For Autumn 2019


Redesign and repaint your blog, home, and closet, and prepare for a very nostalgic autumn/winter of 2019. This season's palettes are marked with warm colors with a single shade of blue, to break the warm monotony. Enjoy our picks and put your boots on :)

 

Vintage

 

Let the vinyl spin in the rhythm of these magical colors. This soft, innocent, and fragile palette truly give the taste of retro fashion, parties and carefree times. There is a beautiful gradient from dirty white to subtle orange, where the smooth blue shade presents the perfect contrast.

vintage color palette

 

 

 

Caffe Latte

 

Nothing says "autumn" like yellow leaves and a tall cup of coffee from your favorite local coffee shop. Wrapped up in your fluffy coat, swinging your boots through the grass in the park, smelling the perfect combo of roughly ground coffee beans and milk foam, you will fall in love with this season straight away.

coffee color palette

 

 

 

Pumpkin

 

Not only is this your favorite seasonal fruit, but it is also the unavoidable ingredient for the 31st of October, and the craziest party this year. Pumpkin palette is contained in the color of pumpkin and its surroundings in a beautiful green arrangement. Let the Halloween night shine with its full magical powers.

pumpkin color palette

 

 

Alive

 

Since colder weather often comes with gray, rainy days, this cheerful color combination might just brighten your day. The variety of warm colors offers comfort, in contrast to cold agua shade of blue and coral pink. Golden yellow, raspberry, and chocolate are the most subtle shades of these happy colors, inviting you to wrap yourself around them and enjoy the rain.

alive color palette

 

 

Creative Child

 

This palette is contained of colors we have seen above, only in different, more playful combinations. This palette is to inspire your creative workshop to design, cut, and glue, decorate and give away something sweet that comes from your heart. We have a beautiful gradient again, going to pink and orange shades, and two dark colors to oppose the softness of the bright colors.

creative color palette

 

 

How do you feel about these palettes? What is your favorite palette this autumn? Tell us in the comment section below.

 

Author: Nina Petrov

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Wedding Color Palettes for Summer 2019


Are you organizing a summer wedding in 2019? You are in charge of the decorations, invitations, music, making sure that everything is so special for the most special day in two people's lives?

 

When organizing something so beautiful, romantic and big, it is utmost important to keep everything toned, not to under or overdo it. This is why you have to know your color choice and balance your palette out. And remember: minimize to optimize!

 

Fall Fruits

fall fruits purple color palette

 

If you want a classy, elegant, sophisticated wedding - this palette is your perfect choice. These colors will brighten up the room, highlighting the decorations on the tables, and not stealing the spotlight from the bride. Purple and pink are the most romantic colors there ever were, and this soft mix is a safe bet for every woman with a sensitive taste.

 

 

 

#250208

#4A0227

#B992A4

#836C74

#E3D6E7

 

Contemporary Love

Contemporary Love color palette inspiration

 

We are the next generation. Young, urban, bold. We dare to take more from life and offer our souls in return. This combination might not seem too "weddingy", but the yellow, green and blue will create the most outstanding flower decorations with stones and adorable details, and they will not be cheesy for sure.

 

 

 

#7D3865

#C1A7B0

#F8B703

#949217

#0FA2A9

 

Beach Paradise

 Beach Paradise blue color palette

 

A wedding story that this palette is saying is that the happy couple found each other like hidden treasures, and thus will treasure each other for as long as they both shall live. This gentle choice of colors is perfect for outdoor ceremonies and a casual summer party afterward. Who didn't dream about a wedding on a beach?

 

 

 

#F2F2F2

#2F536B

#CAB5BC

#9EB3AA

 

Different

Different a color palette

 

Use the colors that no-one dares to use, and do it with style. Be different, be amazing, be groundbreaking. Nothing in this palette is warm & red, it's all unique and toned out to a minimal, futuristic design opportunity. Once upon a time, there was no princess, there was this tall, successful woman, who knew what she wanted. And even though she was always different, she carried that uniqueness with maximum style.

 

 

 

#3B6F41

#708EA8

#F8D150

#3B4C66

 

We hope these four wedding palette ideas helped you discover which direction you are taking in your planning. Be brave and create your own style, surprise your guests and take their breath away!

 

How do you feel about our four wedding types? Which one are you? Tell us in the comments below.

 

Author: Nina Petrov, ninapetrov.com

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Make Animations Online - And More!


It is never too late to discover new digital tools that make your life easier! Today, we are giving you 9 software that can help you cut your working hours and simplify your design solutions, as well as inspire new ideas when you feel lost.

 

1 Venngage

 

Venngage is here to help you with your visual storytelling. This platform creates infographics for you - all you have to do is choose the perfect template, insert your data and customize. You can either sign up for free or pick one of the paid plans for more advanced features.

 

2 Animaker

 

Animating was never easier than with this animation machine. Choose your graphics, drag, drop, play and let your creativity shine. Animaker gives you six animation styles, which you can combine any way you want, to create a unique content you need. They offer a free plan, but the pricey ones aren't all that pricey either.

 

3 PS Express

 

Adobe Photoshop Express, an application from Adobe Systems, makes image editing and collage making on mobile phone a breeze. It's also free. Plug your imagination and creativity and get more from Adobe. It is available on iOS, Android and Windows phones, and tablets, while surprisingly easy to use.

 

4 BeFunky

 

BeFunky is a creative platform for photo editing, collages, and graphic design. Their main advantage is that it's super user-friendly, made for everyone, regardless of designer experience. Its funky layouts make it attractive for social media designers, although their mega long adds don't keep your attention and literary shout to you how big the competition is, making them not stand out as much.

 

5 Lightroom

 

Adobe Lightroom, Adobe Systems image manipulation software, is available for Windows, macOS, iOS, Android, and tvOS. You can import, organize, tag, edit, and share plenty of digital images. Why should you choose Lightroom? Their user-friendly interface and a whole 1TB of cloud storage! They operate under a Trialware license, so you can try it out first, to see if it fits.

 

6 Pixlr X

 

Pixlr X is the next generation of Pixlr editing. With their smart tools, Pixlr x makes editing faster, efficient, optimized and more sophisticated. It's great to quick fixes to your photo, but also fancy and reliable for professional editing. Easy navigation and digital drawing combined with photography are what makes Pixlr X stand out. Not a fan? Don't worry, Pixlr is still available for all users. Pixlr X, Pixlr Editor, Pixlr Pro or Pixlr Express? Web or Mobile? The choice is all yours.

 

7 Placeit

 

This brilliant app lets you imagine beyond your possibilities as a designer. Create everything with only one app - logos, social media designs, but also mock-ups and videos! They have nearly 30 000 templates waiting for you to play around with them and turn them upside down for your special project. Mock-ups were never so close and so beautiful. Slide, drop, resize, slideshow, gif around, all that while looking incredibly cool. 

 

8 Infogram

 

Get more of infographics and reports with infogram.com! This is more than a designer software, it is a platform for collaborations, where you can brand every design to fit your companies guidelines. Create a custom template and never worry about brand colors again! This doesn't make things easier only for you, but for the whole team to stay in the framework of your branded voice. Achieve more by making your designs interactive and engaging for the audience. Get analytics data for the impact of your infographics, track interactions, shares, and experience. Their basic plan is free, forever, so you're out of excuses to not give it a go!

 

9 Desygner

 

Desygner is made for desygners, not designers. It offers simplified design solutions and easy-to-use interface. Also, their logo is pretty cool. You can have it on your PC or your phone, drag and drop elements, customize color, text, font, and images; play around with layers and different effects. All that for no money at all. Handy, and doesn't take up much space or RAM.

 

As you already noticed from our articles, and your research in the world of software for visual expressions, there are countless options, possibilities, restrictions, open-source or pricey, useful, complicated, faster and slower ways to create your designs. Every day new apps launch and other ones, such as Recite, go down. 

 

When I researched for this article, Recite was one of the apps I wanted to mention in 10 apps I would present to you, but by the time I started writing, it was already gone from the internet. The competition is growing bigger, both for laics and professional designers, digital marketers and Instagram influencers, which is why we will often be surprised with amazing open-source resources and software, and create with no restrictions whatsoever.

 

Author: Nina Petrov, ninapetrov.com

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5 Color Palettes to Inspire Your Branding


Brand your business with amazing color combinations to ensure a positive reaction from your potential customers. Consider the fundamentals of color perceptions, which we will mention ahead, and get your colors on!

 

When you brand your business with pleasing color palettes, you make your target feel comfortable enough to do business with you! It starts from the moment your create your logo whether you decide to use color pantones or hex codes. A Logo Creator for example, gives you template options which you can work on if you don’t feel like starting from zero. Color your brand with your personality and your values!

 

Colors Impact People Emotionally

 

Color schemes have a psychological impact you need to consider while you build a brand. This is why picking your colors is such an important task! You can create the perception you’re after in order to attract the specific market you want. People are very visual, so colors can impact them emotionally. To understand this better, let’s take a look at general meaning behind the most commonly used colors:

color scheme

 

Get Inspired with These Color Combinations

 

We have gathered the best color combinations for different business industries so you don’t have to break your head coming up with a harmonious mix. First, determine your brand’s personality by asking yourself:

 

  • Is my brand masculine or feminine?
  • Is my brand playful or serious?
  • Is my brand luxurious or affordable?
  • Is my brand modern or classic?
  • Is my brand youthful or mature?

 

This will help you decide which colors best represent your business personality and which will attract the kind of customers you want. Now let’s get to it by industry and get some color palette ideas that are on point!

 

Colors of Technology

color combination

 

Most tech businesses want to look innovative and bold, like they will be the next big thing. Because you are trying to appear innovative, don’t be afraid to step out of the typical blue or green. You can use other great colors like purple, yellow, orange, etc.

color of technology

 

As you build your tech business, colors are an entirely personal decision. You should be informed on color psychology plus your brand's personality in order to make a more informed decision. Consider things like, is your business related to social media? Is it an app?

 

Colors of Healthcare

color combination

 

You trust healthcare businesses with your life and this is why their branding should evoke that feeling of security. Because these kinds of businesses have a huge responsibility with the community, their image should be professional, authoritative, and peaceful at the same time. Most healthcare businesses rely on mainly blue tones, but you can definitely get inspired by these colors and try something fresh!

colors of healthcare

 

Colors of Legal

color combination

 

Legal businesses should have a minimalist logo. Most legal businesses choose sober colors to appear professional and keep it basic. They usually decide to use only one or two colors.

colors of legal

 

Colors of Marketing

color combination

 

Marketing brands usually want to appear as young, modern, and creative! They want to dazzle their clients while still keeping it professional. The challenge for these kinds of businesses is to have branding colors that are both cool while classic. I mean, they still need to be taken seriously. Among the industry, most leaders opt to use purples and they see their brands as feminine.

colors of marketing

 

 

Colors of Real Estate

color combination

The real estate competition is fierce! Clients need a brand that they sense they can rely on. If your business is in real estate, just like in healthcare or legal businesses you want your colors to say: trust me. This is why most businesses go with a blue color. Remember you can use awesome color combinations to give your customers the whole message! Try these:

colors of real state

 

Using a Logo Maker

 

Inspired by a huge library of templates in combination with helpful information on color perceptions, you can design your logo easily using the best colors for it! The rest of your branding is a piece of cake once you have your logo and your branding colors (fonts are huge too by the way). If you decide to create your logo design with an online tool, look for one that allows you to input your exact hex codes for your brand colors.

 

So now you know! Start creating that unique experience for your customers with a totally fabulous color palette!

 

Authors Bio:
Valeria Santalla is a multi-disciplinary marketer and content writer that loves to create branding assets for local business. She currently collaborates at Placeit.net, one of the largest logo maker and design template libraries on the internet.
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How to Effectively Integrate Your Brand's Colors into Your Storefront Location


color branding

Brand consistency is one of the most important aspects of making your store memorable to consumers. Every time customers interact with your brand, online or offline, they should be reminded of who you are, which requires using the same images, logo, colors and message.

Experts estimate it takes five to seven impressions before someone remembers a brand. That number may increase as more and more brands go online and clamor for the attention of a limited pool of customers. If you want to be memorable, you must present your brand in a similar way over and over using a variety of methods.

Using your brand colors in every interaction, including in your storefront location, is a great way to create a memorable impression. However, integrating brand colors into a storefront isn't always easy. You may be limited by the construction and colors already present in a rented space, for example. Fortunately, there are some features business owners have control over when it comes to storefront branding.

1. Create Display Windows

Creating window displays that draw people inside is a bit of a challenge. You have to highlight some of your more popular or recent items. However, your display windows are also a great place to integrate some of your brand colors, either through signage or selected products. Think about what might catch the eye of passerby as they walk past your store. What colors surround your windows and what will pop out to potential customers?

2. Change the Wall Colors

If you are in a location where you're allowed to paint, change up the wall colors so they coordinate with your brand colors. Think about the colors in your palette and what compliments them. If your colors are vivid, you may only want to use the brand colors as an accent and stick with trendier neutral tones for the background. Different types of colors have a different impact on your audience. For example, you can use black as a neutral color and to create a sense of mystery or stick with light greens and sandy browns for a sense of tranquility.

3. Add Signage

Signage is a way to incorporate the colors you want without changing the walls or altering more permanent store features. Using signage is particularly useful if you're still developing your brand colors or testing out colors before making a change. Signage is relatively inexpensive, but still makes an impact on store visitors. Use vinyl signs in the color of your choice or add color elements over a white vinyl sign. You can also use signs to point customers toward your register, sale items or to highlight new arrivals in your store. Don't be afraid to incorporate both brand colors and accent colors for attention.

4. Invest in Bags

What color are the bags you put purchased products in? Using customized bags is a great way to add additional branding that utilizes your company colors. Whenever the person leaves your store and others see the bag, the bag should be immediately recognizable as a company standard. Using a signature color boosts brand recognition by about 80 percent, so business owners should look for every opportunity to do so.

Think about the last time you visited a local mall. You may have seen someone walking out of Victoria's Secret with a pink and black striped back. You immediately knew what brand they purchased from. Perhaps you noticed a black back with white letters from Hot Topic. What colors scream your brand identity, and how can you put that on a bag so everyone sees the visualization?

5. Employee Uniforms

Depending upon what kind of store you run, employee uniforms might be a good idea. Keep in mind that uniforms allow store visitors to readily identify who works there in case they need assistance. The uniform should match the overall branding of your business. If pink is your signature color, invest in pink shirts with your logo or black shirts with a pink logo. Think about what type of uniform best represents your brand and how to add your company colors to the outfit.

If you've ever gone to Best Buy, you know employees are easy to spot because of their shirts with the bright Best Buy logo. Go out to eat somewhere like Hooters, and the orange shirts of the servers pop and grab your attention. No matter what your brand colors may be, your employee outfits should highlight them and make the store memorable.

6. Floor Signage

Adding signage to your floor draws customers in for sales and other events and directs traffic through your store. You can even use three-dimensional signage to draw them into a sensory experience. Signage can be used both outside your store, such as in a shopping mall (if the mall allows it) and inside the store to direct customers down a planned path. Think about footprints in your primary brand color that lead the way to a new, featured product.

Brand Colors Matter to Storefront Locations

Adding in brand colors gives your store a unique identity. Keep in mind, though, that the overall aesthetic of your store is much more important than simply throwing up certain colors. It's okay to limit how much you use your brand color, but there are some places you shouldn't shy away from it, such as a sign for your storefront. With a little attention to color and how it impacts your store visitors, you should find a balance between branding and usability.

 

 

Lexie is a graphic designer and typography enthusiast. She spends most of her time A/B testing websites and creating style guides. Check out her blog, Design Roast, and follow her on Twitter @lexieludesigner.
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The 5 Ingredients Finally Unveiled To Make Your Viral Content


viral content

The virality of content is a curious phenomenon. Sometimes you write a simple article or you turn a video. You publish it and a few days later, your content triggered hundreds of shares.

Without knowing why, you have created viral content. Many entrepreneurs and marketers would like to know the secret of virality.

It's true anyway!

Which entrepreneur would not want to have more exposure for his brand, ideas or products quickly? In fact, virality is simply the best way to quickly gain visibility and traffic without necessarily paying for it or being an SEO wizard.

The 5 ingredients to make viral content

1) The social value: Share what motivates your audience

Social value is the idea that people who discuss a subject, in public or on social networks, do so because they want to appear interesting, intelligent or "cool". If the mere fact of talking about a product or idea makes us look like someone interesting to others, then chances are we'll talk about it around us. It is the social value, the value we place on the information we share with others. In fact, this desire to share our thoughts and experiences is at the root of the phenomenal success of social networks.

 

2) Content

It's not just the titles that will help your content become viral, the content itself has a say.

Let's take an example.

You sell organic products and you would like to be a little more visible on the Internet?

For example, you could write an ultra-comprehensive blog post about the dangers of pesticides and share it on your social profiles. It is likely to be shared by others, because from the outside, it implies that they 1) care about their health and that of others and 2) care about the environment and the food brands they consume.

3) Emotion: Caring is sharing

This concept is simple and you surely know it. We share and discuss things that involve strong emotions. Whether positive or negative, it does not matter. Moreover, one of the emotions that sticks to our TV screens and triggers the word of mouth in a crazy way is fear.

Fear is selling. And that's true. Why do you think the media is constantly talking about the misfortune of others or the attacks? Because it makes talking! Because we read and share this kind of articles. For the greatest happiness of the media.

It's not just negative emotions that make you sell and trigger a monster word of mouth. Joy or hopes are emotions that trigger sharing.

4) The public: Become your own PR representative

People tend to mimic what others do. Rather than choosing ourselves, we prefer to emulate or be influenced by the choice of others. This is called social proof.

But you can’t imitate what you can’t observe. The idea here is to make your products or ideas more observable to others, making them easier to imitate, and therefore more likely to become popular. We want our products / ideas to do their advertising on their own.

Have you ever seen how many people use a Mac in a Starbucks?

There are many!

For several years, Apple has placed its logo on its laptops so that the user sees it when opening it.

The problem was that the logo was presented backwards for others when someone was using it, which posed a problem of recognizing the logo and could even harm the image of Apple. Steve Jobs, as a good marketer, made the decision to place the logo in such a way that it is visible to the public and not to the user. Today, in public places, the luminous apple is recognizable on all Apple computers. The visibility of a consumer choice by a large number of people triggers a well-known human behavior: imitation. If a lot of people use the Mac, then it's probably a good idea, and we should use one too.

How can this apply on your social networks?

On Facebook or Instagram, you can make your content more observable by the public via advertising. For example, if you have a Facebook page, you can boost your publications from $ 5 and show your content potentially in front of more than 1000 people. Or you can softwre related to Automatic Viral Alternative. Based on my experience, it works!

Keep in mind: can people see you using your product? How can you design your product so that it does its advertising itself (ex: MacBook)? Do you use an unconventional logo, sound or color for the public that could be highlighted?

5) The practical value: produce useful content for others!

Why would someone want to share your content if it does not add value?

This value is the utility. If we can talk about a product or content that can help others (i.e save money, save time, improve our health, etc.), then we will talk about it around us. It's something natural.

How to do on social media?

Here again, it's easy to set up. Your product is super useful and can improve people's lives. How to make people know it? The answer (and it's still the same): Create useful content. Why not make a video that explains the usefulness of your product or its new features? It's more and more common on social networks.

Hopefully the 5 tips above can help you to produce viral content.

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Here's How To Choose The Design Of Your Thank You Card


card designs

Being grateful towards people who've helped you, has been an old age tradition and still prevails. A thoughtfully curated thank you card prove to be an excellent way to acknowledge and appreciate the presence of people in your life. Such acknowledgments have always improved relations. Before designing your perfect thank you card, do have a look at the following crucial points.

●      Format

With the advent of new and highly reliable technology, it gets confusing to choose between e-cards or paper cards. E-cards are getting popular these days due to the secure customization options. Anyone can design an ecard. They are considered more convenient because, for them, all you need is an internet connection. Moreover, the whole process cuts the time slack.

 

However, older paper cards might be a bit on the expensive side; they never fail to leave a mark on the recipient. Paper cards, themselves put forward all the hard work that has been done behind them.

●      Occasion

The occasion can have decisive authority over the thank you card. A thank you card presented for attending a marriage will vary a lot from the funeral attending one. Similarly, the thank you cards for birthdays, weddings and parties will have more playful and brighter colors along with dramatic designs.

 

The cards for the funeral will have more light and sober colors with designs. The thank you notes presented for participating in charity events can even contain a few words of appreciation.

●      The theme and designing of the card

The theme eventually depends on the purpose of the thank you note. Choosing colors that either symbolizes your or the recipients choice can be a good idea and a way to show conscious efforts. However, selecting a design that connects with you can be tedious.

 

If you are sending a card to a school friend, you can have a few pictures of your school time or related designs as the background. Do write a message with a touch of gratitude and friendliness.

●      Purpose of the card

A thank you card presented for unofficial events doesn’t have any boundaries. They can possess vivid designs, fonts, and even pictures. They are mostly self-curated and intended for giving to a group of family or friends. Usually, the people who have some sort of personal relationship with you. You can write a private message for every single person, you want the give the card to.

 

However, the thank you notes presented by organizations tend to have formal language. They tend to stick to a few officially accepted designs and don’t have much scope for creativity.

●    Budget

When organizing a large event, people significantly prefer to get a card designed by some designer. So considering the importance of the event, suitable designs should be chosen.

 

If the people are to be invited from very far off places and there isn't enough time, e-cards can be used. This way, you can actively save some cash while whole-heartedly serving the purpose.

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