The Science of Scrub Colours


scrub suit

Have you ever known that the colour uniform you wear can make a difference to your day? Whether you’re a doctor in men’s scrubs or a nurse in a women’s scrub set, the colour of your scrubs possesses power! Empower yourself by choosing the right shade of scrubs to suit your needs.

 

Pink Scrubs

When I think pink, I think fuzzy and sweet; like cotton candy or soft, cozy bunny slippers. What comes to mind when you think of pink scrubs? Pink nursing scrubs denote friendliness, empathy, compassion and love. Pink scrubs give off calm, loving vibes.

Ciel Scrubs

We’re talking professional here. I mean, like seriously classic. That’s what ciel scrubs are all about. Nurses in ciel scrubs make a professional, yet approachable impression, and are often generous and loyal.

Red Scrubs

Okay, so not many nurses go for red scrubs, because, well, blood. But those who do are passionate people who possess a love of life, remarkable inner strength, and a go-getter mentality.

Black Scrubs

A nurse clad in black is a nurse you just don’t mess with. Not because she’s mean, per se, but perhaps because she can be a bit intimidating at times. She’s authoritative, efficient, and can take charge of any situation. She has the makings of a dignified and capable leader.

Orange Scrubs

Okay, so orange scrubs aren’t that common. We know that, and we’ll tell you why: Girls who’d choose orange scrubs usually don’t end up wearing scrubs at all. They’re curious, fun-loving party people who love drama and aren’t afraid of anything. Since they love happy, fun and easy jobs, and are often not as hardworking as others, they don’t usually opt for nursing as their career path in life.

Purple Scrubs

Purple scrub wearers are deep, dignified and more introverted. They are sometimes quite talented, with the ability to draw, paint, and play music. They have a reserved, dignified presence.

Green Scrubs

If your favorite colour is green, you are likely to lead an active public life. You are pretty intelligent and refreshingly kindhearted, and people feel calm and cared for around you.

 

Scrub colours don’t only provide clues to a nurse’s personality; they can also help nurses make the right impression, and can impact your behavior so that you’ll act more like a nurse who loves that colour. If you’d like to look the part of a calm and caring, intelligent nurse, go for green, and if you’re interested in letting your sweet, girly side shine through, think pink.

 

Choose the right colours and set the tone for a job well done!

 

 

 

 

Bio:
Paul Priceman is a passionate male nurse advocate both in his personal life and professionally with Murse World. Priceman works tirelessly works to promote male nurses in the US and worldwide. He is also involved in researching and writing about various different fascinating and intriguing healthcare related topics. In his spare time, he enjoys skiing in the winter, swimming in the summer and daydreaming all year round. 
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Top 10 Honeymoon Destinations in The USA


honeymoon destination

America is a majestic country that annually attracts millions upon millions of tourists to its borders. The country is big, and, because of its importance to our modern history, it is absolutely filled with things to see. For a regular middle-class person that isn’t a citizen of the beautiful United States of America, it may be quite financially challenging to visit all the places that are out there to see. However, what can you do when your honeymoon is approaching, and you want to make it as memorable and entertaining as possible? We are here to help you with that.

This is a country of temptations, prestige, romance and exciting traveling. There is a place not only for office skyscrapers, gigantic shopping centers but also for endless deserts, cloud-reaching mountains and lots of unusual sights.

As we’ve said, the US is completely stacked with things to see; it is the ultimate blend of cultures from all around the world, their interactions and coexistence create a truly unforgettable experience. But you should not let your guard down. You have to get prepared.

Before we begin with our list, let's discuss some things that are worth knowing before booking your tickets to the land of opportunities.

Things you may need in your traveling:

  • Electrical outlet adapter;
  • Cigarettes, because American ones are too expensive;
  • Binoculars, trust me, you are going to need them.
  • Credit card, it is better to keep all of your funds on it, since pocket theft is flourishing in the country.

When going to America, you should know some of the rules and regulations of the country:

  • Do not try to care for a woman in a public place, things that may be considered as simple gallantry may come off as being creepy or sexist.
  • When you are in a restaurant you cannot leave anything on a table: everything you paid for will be given to you to eat it later.
  • Drinking alcohol and smoking in public places is prohibited.
  • In Ohio, it is not customary to wear patent leather shoes.
  • In one of the regions of the state of New York, it is forbidden to wear colored trousers and jackets.

If you are in a serious rush, then here is the short list of all the main attractions of the United States:

National Mall. This is a park of 4 thousand square meters, and it is absolutely stacked with all sorts of free museums and monuments.

Times Square. It is considered to be the main place for shopping and entertainment in Manhattan, which is visited annually by about 30 million tourists. The street got its name thanks to the New York Times editorial office located there.

Grand Canyon. One of the most interesting places in America, every year hundreds of thousands of tourists come here to see the unique natural monument formed by the Colorado River. Despite its solid age, it still continues to get deeper.

Niagara Falls. This water beauty is located on the junction of two lakes - Ontario and Erie. The name of the waterfall was given by the Indians living there: it means “dividing in half” or “booming water”.

Walk of Fame in Hollywood. The main attraction of Los Angeles, it annually hosts thousands of stars and millions of tourists. The idea to create such a place appeared in 1953 in order to not only popularize creativity but also to perpetuate the memory of famous people.

Disneyland – this is the best place for children in the world, created by Walt Disney, it not only includes film studios, but also a whole network of parks.

With that out of the way, here is our list of the top 10 honeymoon destinations in the USA.

  1. Maui, Hawaii

Hawaii is the most popular place for a romantic getaway among Americans. Maui is a small island of paradise for newlyweds! There is no other more suitable way to start a life together than to escape to this charming island.

Be sure to go hiking in Haleakala, which is known as the highest peak of Maui. Drive through Hana to enjoy the view of the majestic waterfalls and bask in the white sands of the island of Maui.

  1. Kauai, Hawaii

Kauai is the second most popular island in Hawaii. You can have lots of fun and adventures in Hawaiian style by kayaking across the Wailua river, zip lining through lush and beautiful rainforests along the paths of Koki National Park. It was here, on Kauai, that episodes of many popular TV shows and films were filmed, including Jurassic Park.

You should definitely make a gift for yourself, dine at one of the best restaurants in Kauai and enjoy a relaxing massage at the beach.

  1. Key West, Florida

There is one romantic place in the US for adventure and fun right under the sun, and that is Key West in Florida. The best way to get here is by car from Miami. Here you will find many things that you can entertain yourself with during your honeymoon.

If you and your partner love exploring the underwater world, Key West is the perfect place to travel to! We recommend you to go snorkeling in the crystal-clear waters of Key West. You can also swim with dolphins, visit local museums and try various water activities, such as scuba diving, parasailing, and kiteboarding.

  1. Lake Tahoe, California

A cozy and romantic holiday for lovers in the United States can be spent on Lake Tahoe. Here you are sure to find suitable accommodation for your needs ranging from luxury hotels to small village apartments. In winter, you can go skiing or snowboarding at the Lake Tahoe ski resort, which offers stunning views and memorable sights. And in the summer it is worth playing golf, go cycling and fishing.

Lake Tahoe offers relaxation with the most beautiful of landscapes around and the opportunity to relax with your loved one alone with nature by your side. You should definitely spend this time with a person you love, if you don’t have one, then be sure to visit this dating website where you will be able to meet single women online.

  1. Las Vegas, Nevada

Do you and your loved ones like parties and night clubs? In this case, you should go on your honeymoon trip to Las Vegas without any hesitation or second thoughts! There you can enjoy a truly fantastic atmosphere that this city has, the best parties, nightclubs, and entertainment for everyone.

By the way, my wife and I had our wedding in one of the famous Las Vegas chapels.

You can stroll around the legendary Bellagio fountains and watch one of the incredible performances of Cirque du Soleil, explore the best art collections in the Donna Art Gallery, enjoy live music and dancing on the Planet Hollywood, go shopping in the Forum Shops mall at Caesar’s Palace Hotel.

  1. Napa Valley, California

Napa Valley is known as one of the best places for secluded holidays in the United States. For you and your partner, it will be a cozy, quiet place to escape from the noise of city life.

Do you consider yourself to be a wine connoisseur? If so, then you can take a tasting tour of one of the best wineries in the country. If you like fine cuisine, then go to Napa Valley, where you can arrange a real holiday for your stomach! You can also enjoy the fresh air by cycling or hiking in the Napa Valley.

  1. Cape Cod, Massachusetts

This is 880 square kilometers of pure pleasure! While staying at one of the cozy resorts of Cape Cod, you can enjoy stunning views of the bay and the peaceful atmosphere around. And if you're bored, then you can go on a whale watching tour, go deep-sea fishing, or take a boat ride. Be sure to take the time to go for a walk along the Cape Cod coastal promenade, view antique shops, and art studios. And at the end of the day, return to your cozy apartment to unwind and relax.

  1. Aspen, Colorado

It is not necessary to go on a honeymoon to exotic and expensive resorts to enjoy the romance. All of it can be found in Aspen, one of the most stunningly beautiful honeymoon spots. Thanks to the internationally recognized Aspen ski resorts, you and your loved one can enjoy skiing or snowboarding from the mountains in winter. In summer, you can enjoy cycling and hiking through the beauty of Aspen.

  1. Cape May, NJ

Cape May has some of the best beaches in the United States, where you can relax, unwind, swim and just bask in the gentle New Jersey sunshine. This is a small corner of paradise, where you and your loved one can spend the best honeymoon ever. In Cape May everyone will be able to find something they like: swim with aqualungs, visit museums, admire lighthouses, go to the brewery and enjoy some wine tasting. Believe me, your friends will definitely not spend their time on the Maldives as good as you will on Cape May.

  1. Savannah, Georgia

A wonderful romantic holiday can be spent walking along the pages of the country's history in Savannah. If you like history - then Savannah is the pick for you! You will be able to visit museums and exhibitions that showcase the city’s culture, history, and art. You can make friends with dolphins on the “Delphic Wizard Tours” and canoe in the Outside Hilton Head. You can explore the city on board the ships on the Savannah River. And be sure to take a photo of the magnificent lighthouses, monuments of the civil war and other historical places.

Honorable Mentions:

Perhaps you have noticed that the main megacities of the country have been excluded from the list above. That is because we wanted to highlight the best and the most romantic destinations in the US, not the biggest cities, but still, depending on what you are looking for in your honeymoon, you might as well enjoy them more than all the destinations that we’ve listed above. We won’t leave you hanging.

We are sure that a lot of you came here to get to know these cities better, so, here is our list of the most famous US cities and which of their sights and destinations should you visit.

New York - the city of great opportunities

New York is the unofficial capital of the United States. The city is one of the largest in the world, as well as the economic and cultural center of the United States. The city is made up of five districts: Bronx, Brooklyn, Queens, Staten Island, and Manhattan, where the main attractions are located at. About 50 million tourists come to New York each year. Rest here is expensive, but it is interesting. The average cost of hotel accommodation per day is about $ 300, but if you prepare for the trip in advance, you can find cheap guesthouses for $150-200 per day. Tasty and cheap food in New York is hard to find, but mobile kiosks with food are in great demand among travelers. In general, hot dogs, fast foods and Coca-Cola are the main companions of the average tourist. Much more interesting is the case with local attractions: Broadway theaters, the Metropolitan Museum, famous Times Square, Central Park (the most visited park in the US) and, of course, the Statue of Liberty. In addition, New York is a paradise for everyone who enjoys fashion trends, here, on the Fifth Avenue, there is a huge number of brand boutiques, and the whole world has heard about their Christmas and summer sales. So, everyone should visit this metropolis at least once in their lives; there is no other city in the world like New York.

Los Angeles - the city of entertainment

Los Angeles is a major global entertainment center. The city is relatively young, so there are no world-famous architectural monuments there, but it has a well-developed film industry, and it is quite easy to meet celebrities on the beaches of Los Angeles. Millions of tourists come to Los Angeles to see the "happiest place on earth" for themselves, that being Disneyland, as well as enjoy the beaches of Malibu and Long Beach under the light breeze of the ocean and visit the main attraction of the city - Universal Studios. There are always many tourists here because everyone wants to see firsthand how cool Hollywood action films are. There is yet another mandatory tourist destination: it is a visit to the famous "Walk of Fame," located on Hollywood Boulevard. Tourists always visit Beverly Hills, where many movie stars live. Be sure to visit the main street of the city - Sunset Boulevard, where the old Warner Brothers Studio and the Sunset Strip are located, it is here that you can taste all the beauty of Los Angeles’ nightlife.

Beverly Hills – the city of wealth

The California city of Beverly Hills is familiar to many thanks to the legendary series called "Beverly Hills". It was there that they glorified the golden youth and the luxurious life in Beverly. If you walk through the streets of Beverly Hills, you will see a lot of interesting things. The houses are cozy, the people are carefree, and the cars are expensive. And although it is said that the wealth of Beverly is rather far-fetched and exaggerated by the media, it isn’t a rare thing to see convertible S-class Mercedes cars riding the streets of Beverly Hills. Surprisingly, people here are good-natured, they do not hide their houses behind a high fence, and their yards are always green and well-groomed. For those who want to enjoy shopping, be sure to visit Rodeo Drive - here you can find boutiques of world-famous brands and expensive restaurants where you can taste the delights of the local cuisine.

Miami - the city of beaches

When we talk about Miami, we mean Miami Beach - one of the most prestigious resorts in the world. Here are the mansions of the richest people in the world, world stars, and financial magnates. This is a small paradise on earth with white beaches, a total length of which is 16 kilometers, with huge palm trees lined up right by the ocean. Holidays in Miami is luxurious: everything works for your comfort. Along the beach, you can find a hotel for every taste and budget. Nightlife on the island is in full swing - there are numerous nightclubs, bars, and other entertainment venues. Due to the fact that people come to Miami mainly for new sensations and acquaintances, the beaches are practically free until lunchtime. Bright and friendly atmosphere reigns in the city all year round, so those who are tired of noise should definitely come here. Life in Miami is an endless holiday; it makes the city a great alternative to business-oriented New York.

San Francisco – the city of freedom

The city is named in honor of the Catholic St. Francis of Assisi. The standard of living in San Francisco is high, and housing is expensive. Even in poor neighborhoods, the standard of living has improved significantly. The economy of San Francisco is based on tourism: the city is the fifth largest in the United States in terms of the number of foreign visitors and is among the top ten cities in the world, and just a hundred years ago, it was almost completely destroyed by an earthquake. San Francisco is very multifaceted, here on the streets you can meet the poor, hippies and sex minorities, who make up about 15% of the city’s population. Among the main attractions are the famous hills (there are more than 50 of them in San Francisco), Chinatown with its exotic shops and the Golden Gate Park, which is even larger than Central Park in New York.

Washington – the main city

Washington is the capital of the United States; it is not part of any state and was named in honor of George Washington, the first American president. Here are all the US federal authorities. It is said that this city is not at all like the American megacities. Perhaps this is due to the fact that its construction in the distant 1790 was occupied by French architect Pierre Charles L’Enfant. The main attraction for every tourist is, of course, the White House. However, it is almost impossible to get there with an excursion, unless, if the President himself invites you. There are practically no skyscrapers in Washington. But there are many historical, cultural and museum monuments (the Capitol, the White House, the Aerospace Museum, the Lincoln, Jefferson and Roosevelt memorials) located relatively close to each other and they are absolutely free to visit, which is undoubtedly a plus. Well, and, of course, there is a Chinatown in Washington. Compared with the similar one in San Francisco, they say, it is very boring and monotonous, but it is very easy to fill your stomach there. If you are planning a trip to Washington, do not forget about the high crime rate. When going for a walk, leave all the valuables in a hotel.

Chicago – the city of skyscrapers

Chicago is the third most populated city of the US (after New York and Los Angeles) and is referred to as the “Big Chicago”. It is the largest economic and political center of the world. Chicago is located on the shores of Lake Michigan. The city is famous for a huge number of skyscrapers: five of the ten tallest buildings in the USA are located here. And its Sears Tower skyscraper exceeded the famous twin towers in New York by its height. On the 103rd floor (there are 110 of them), there is a glass observation deck with an amazing view of the panorama of the city. Tourists come here to admire the legendary Water Tower, built in 1867; it is the only one that survived the fire in 1871. It still provides water to almost 400 thousand people in the northern part of the city. The beaches, stretching near Lake Michigan. The attention of tourists is attracted by all of the picturesque parks that are located along the business districts.

Houston - the city of cowboys

Houston is the largest city in the state of Texas. According to the results of numerous studies, it was included in the rating of the most convenient cities for living in the world. Houston is a multicultural city, many Mexicans live here (due to the proximity to the south of the border with Mexico) and Asians. First of all, for tourists, this city is interesting mainly for its world-famous Rodeo festival. About 2 million tourists visit the wild bull race every year. This sport is very dangerous, but the earnings of the most courageous and famous cowboys sometimes reach 100 thousand dollars. True, most of this money is often spent on hospital checks after the races. Houston is famous not only for its Rodeo - every year the city hosts the largest gay night festival, as well as a parade of art cars. For those who prefer a more relaxing holiday, we recommend visiting the Texas shopping center, Houston Zoo or water park.

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Tips to Start a Freelance Business


freelance

How to start a successful freelance business?

One of the widely popular types of employment nowadays is freelance because it allows organizing one’s schedule and simply being your own boss. Those who are willing to start such business, probably already know about all the perks of this carrier. Here are simple steps to take for launching an impressive carrier.

  1. Know What to Achieve

It is better to see and visualize a final goal first of all. You need to be sure in what you want to achieve, whether it is a full-time freelancing or using it as a tool to get to another goal. You can even make a plan of the nearest steps and conduct research regarding the industry you are interested in. it is also extremely essential to find what sphere is interesting for you and focus on it. Do you like writing? Maybe you are into graphic design? Plan out what can you do and what services can you deliver.

  1. Find your Place and Audience

There is always competition and people willing to charge less. It is more efficient to narrow down your specialty to one particular sphere and become an incredible professional in it. Find the right niche for your talents and try to define your target customers. Who are these people or companies? Why do you want to work with them? How can you interest them?

  1. Choose your Path

There are many ideas and opportunities for freelancers. Some of them choose to work for companies as writers or put their information on a platform providing freelancers with clients. However, if you want to build a successful freelance business it is better to work on your own, create a website promoting your services and invest in marketing.

  1. Learn about Taxes

Depending on the governmental requirements there are several things you need to do. First of all, get a license or permit to provide services regarding the legal requirements of your place of residence. Prepare yourself to separate business and private expenses and pay tax quarterly. It is better to know all the legal details and consult on what exactly should you do.

  1. Make an Inspiring Portfolio

When launching a website it is necessary to have examples of what you can do, whether it is article or pieces of design. You need to promote yourself and interest clients in what you can deliver. It might also be necessary to give a word about yourself, create a resume. You can use resume services or look at the examples online. Put an emphasis on the actual experience and the innovations you’ve made.

  1. Set reasonable price

Do not go for the lowest rate, there will always be someone charging lower. Base the price for your services on a quality. And do not too much exposure projects.

 

Freelancing might seem challenging at first, but with reasonable planning and organization, you can achieve all your goals.

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How to Handle Tough Clients (And Not Want to Punch Everything)


stress

Business can be stressful, especially when you add agitated or angry customers to the mix. Every once in a while, you’ll come across someone who is particularly vile. Maybe they call you names, refuse to treat you with respect, make lofty claims or refuse to pay for goods and services.

It’s not an easy situation to deal with, but we’ve all been there. The most important thing is to keep your cool in the moment so that you don’t lose yourself and damage the brand’s reputation. It’s almost always true that others are watching — including like-minded clientele — and if you explode, it’s not going to be good for anyone.

I’ve had my fair share of dealings with testy customers, and I’ve discovered many ways to make it through to the other side.

Relax, Don’t Do It

Frankie Goes to Hollywood said it the best: “Relax, don’t do it.” Of course, the song has other connotations when you get further in, but the hook sure fits because first, you need to relax. When emotions are running high, it’s not the time to make split decisions or react to others around you, at least not without calming down. That’s when you make mistakes, which can lead to harsh reactions or responses.

I’m not going to spill some mantra about finding your center, going to a happy place or doing yoga right then and there — although yoga and exercise can help. Instead, I’ll share a few tips that help me calm down in just a few minutes, like a spot treatment. If you’re susceptible to panic attacks like I am, you’ll want to remember these.

  1. Sit Down and Close Your Eyes

The eyes are the window to the soul, or so they say. They’re also the main point of sensory stimulation for your body. By sitting down and closing your eyes for a moment or two, you can give your brain a much-needed break, severing an endless stream of sensory input. That's likely why people who are stressed find comfort in sleeping. Besides feeling great, it also gives them a break from the outside world for a small time. And since some people are more sensitive than others, it definitely helps.

It’s rude to close your eyes without saying a word, of course, so just ask for a moment to compose yourself, then retreat to a remote office or isolated area. Sit for a moment, close your eyes, and let your body simmer down. Your client(s) can wait.

  1. Take Deep Breaths

Breathing exercises are phenomenal for reducing stress and anxiety. Close your eyes, inhale deeply for about three to four seconds — letting your diaphragm expand as much as possible — then exhale for the same amount of time. Take it slow and repeat it as many times as you need to calm your nerves.

  1. Relieve Stress Tension

Lots of people squeeze or play with actual stress balls — they feel and work great. But if you don’t always have one lying around, remember that tennis balls are just as effective. Roll it around in your hand to tighten up and stretch your muscles. Doing so will help to release tension.

  1. Use a Fidget Toy

Fidget spinners are a bit ridiculous to some, but others swear by them. I prefer something a little different. It’s still a toy, mind you, but it plays on the idea of euphoric sensory input. It’s a cube with a variety of buttons, toggles, switches and interactive elements on it. When I’m really stressed, I just palm the toy and play around with it a bit. You can use the same toy or find something different, as there are tons of options for adults.

  1. Try a Music Break

You can’t do it right in front of the customer, but when you get a moment to yourself, return to your desk or personal area and put on some of your favorite music. It’s even better if you get up and move, dancing to the beat. It doesn’t matter whether you’re listening to Beethoven, Five Finger Death Punch or Lady Gaga — just get up and move.

  1. Go for a Walk

If you’re agitated or feel uncontrollable rage, it’s probably best to just get away entirely. It's a good time to take a walk, which will increase your circulation, especially if you’ve been sitting most of the day. Walking also releases a lot of built-up static energy.

Relaxed? Good, let’s move on.

Dealing With Your Tough Clients

Since many different situations can play out — all clients are different — it makes sense to specifically look at what’s happening. For example, what you should do when a client doesn’t pay on time or flat out refuses to collaborate is different from handling a micromanager.

While freelance is one of the most frequent places to find these tough clients (and more), they exist everywhere, even in retail. It helps to know how to deal with them and proceed with your work so that you can stay focused on the finish line.

Keep in mind that sometimes it’s not worth dealing with these clients at all. If you have the power, it may be necessary to cut them loose. If that’s the best option, I’ll point it out first. Don't worry, I've sent many a client packing myself — it's something we all need to do every now and then.

Here are some of the most common troublesome clients and how to deal with them.

1. Clients Who Don't Pay on Time

The client approaches you for your help, you discuss the project and finalize a deal. Everything goes swimmingly until it’s time for the client to pay up. They flat out don’t pay, drag their feet or continue making excuses. In the end, you deserve to be paid for your work, and you invested your time, so what can you do?

  • Always draw up a contract at the beginning of the project and be sure to include a statement about late fees. Absolutely collect the fee when a client doesn’t hold up their end of the bargain.
  • For larger projects, get payment up front, or at least collect a portion of the total compensation.
  • Stop working for the client immediately.
  • Don’t stop contacting them. Continue sending emails, reaching out via direct messages, texting or even calling. The more persistent you are, the more difficult it is for the client to forget or brush you aside.
  • Find other contacts at the company or other forms of contact if you’re getting no response. Sometimes a simple callout on social media can light a fire under their butts.
  • Start factoring right away.
  • If all else fails, seek legal action.

It’s a smart idea to cease future projects with the client even if they pay well. Once they start giving you trouble with payments, it’s time to move on. There are exceptions such as emergencies or major personal events, but that’s up to your discretion.

2. Clients Who Micromanage Too Much

Sometimes, the client thinks they know best — better than you — and will lob an endless swarm of suggestions, requests and comments at you. Incorporate what you can, but remember, they came to you for help. At some point, you’ll need to use your own judgment and experience to decide what happens next. What you know absolutely trumps what a client “thinks” they want — but don’t tell them that!

Don’t placate the client every time. Follow the process that you think is best for the project and its outcome. Politely explain to the customer that you have more experience. If they do not understand or continue to fight you, it may be best to set them free.

3. Clients Who Communicate Poorly

Poor communication is never good. Whether the client is not sharing enough about what they want, sharing too much or being incredibly vague, it can certainly grind a project to a halt. Find ways to meet with the client in person and be specific when you're asking questions or trying to collect ideas. Show them visual examples or past work and try to glean their likes and dislikes as early as possible. Doing so will help you avoid major revisions later.

4. Clients Who Disappear

Poor communication is one thing, but when clients disappear altogether, that’s another. It’s even worse when they’re missing and a big decision needs to be made. That situation can result in your entire team waiting around to complete work or continue.

Of course, you won’t know the client is going to disappear beforehand but get as much information about the project as you can upfront. If you come to a crossroads and they’re not around, move to another part of the project that you do have information about.

5. Clients Who Continually Alter the Project Scope

The client seemed a dream, you’re nearly done with the project and you approach them with what’s ready. Suddenly, they decide the work you put in is not good enough and they want something entirely different. If you continue, you’ll need to go back to the drawing board.

If you made a mistake that caused the change, own up to it. If no mistake was made and they’re just being demanding — which happens more often than I’d like — make it clear that you kept to the original plans and you expect to be compensated. Be firm, be persistent, but don't be rude.

Explain to them that the costs will increase for the new approach and that the work will take longer to complete. If the client cannot understand that changing the scope near completion causes too much extra work — and may even ruin the deadline — it’s not someone you want to be working with long-term anyway.

6. Cheap Clients

I get this all the time in freelance. Clients don’t want to pay my rates and often tell me I either charge too much or have an inflated sense of self-worth. They want to pay an incredibly low price for lots and lots of work. If you’re not careful, they’ll continue to increase the workload as time goes on, but they certainly won’t pay what it’s worth.

If you notice the clients are cheap up front, just walk away. Take a moment to explain that the cost is the cost and you won’t budge. If they can't accept that they have to pay for quality work, they don’t need to be seeking help.

“I can do that in X time so much better!” Great, go do it then, bud.

7. Multi-Team Clients That Cannot Make Decisions Effectively

With larger teams — organizations especially — managers aren’t truly managers, at least when it comes to making decisions. Generally, they have to go through a system of checks and balances. This process means consulting others on their team, including alternate executives. Dealing with these kinds of clients is challenging because getting a straight answer is rarely possible.

Make time at the beginning of the project to sit down with everyone involved, get the appropriate input and collect all the necessary contact information. In some cases, it may be necessary to go right to the source, asking outright what they want or what should be done, as opposed to going up the chain of command one by one.

8. The Clueless Client

The client wants something and may even be specific, but they have absolutely no clue what kind of work, value or time is required to get it done. Maybe they want you to complete an incredibly difficult project in half the time you usually do, or perhaps they’re offering a fraction of the overall cost. Again, this is best left to your discretion. Is the compensation they're offering worth all the trouble? If not, walk away.

I have found that the best approach is to educate the client using industry-specific examples as evidence. Show them your past work and explain how long each project took. Point out the value in your efforts and politely explain why the costs are higher than what they want or why it will take longer. Smart clients will recognize right away that you know what you're talking about.

Remember to Protect Yourself and Your Team

You probably can't afford to turn away every difficult client. Sometimes, even I have to accept the undesirable client to make sure I can pay my bills on time, that’s just the nature of the business. That said, it’s not healthy to build an entire portfolio with these types of clients. Avoid working with them on future projects when you can, especially if they don’t pay, change the scope of the work entirely or remain unsatisfied with your work. Some relationships just aren’t meant to be.

When you're choosing what clients are good to work with, assess the impact on you and your team's health. If they're too difficult and it's going to cause stress for everyone, it may not be worth the trouble.

 

 

 

Lexie is a graphic designer and typography enthusiast. She spends most of her time A/B testing websites and creating style guides. Check out her blog, Design Roast, and follow her on Twitter @lexieludesigner.

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Ways to Make Your Next Design Presentation Memorable


You’ve probably spend countless hours making your design. It doesn’t matter if you’re working on a new product, a website, or a logo project, your design won’t be enough to impress most clients. If you really want to be successful, then you’ll need to be a good salesperson as well. You need to share the story of your work. This means creating an interesting and memorable presentation. Keep in mind that the presentation should solely be about your design and your client; not about you.

In order to make a good impression, you will need to create a fascinating way to present your design and be attentive to all questions and concerns your client has. Doing this is the only way to create a good presentation. However, here are some great ways for you to make it more memorable.

Use Color Carefully

Color is one of the most important components of your presentation, so it’s best to use it carefully. Keep in mind that you don’t want to create something that’s too colorful or that won’t match your design. Make sure it’s in sync with what you’ve created in order to add more style to it. It’s recommended that you use only 2-3 colors throughout your whole presentation. Instead of constantly changing them up and confusing your clients, a small number of carefully picked colors will make your presentation more memorable.

Use Presentation Binders

Simply displaying your design on a PowerPoint presentation and sharing the story behind it can be enough to persuade some clients. However, if you want to ensure your designs get sold, you’ll need to get a bit more creative. Know that some clients simply won’t be listening to what you’re saying. Not because you’re boring, but because they listen to presentations countless times a week and have probably grew tired of them. Clients such as these like to focus on the design of your presentation. They want something that will make them impressed just by looking at it.

Because of this, it’s a good idea to use custom printed presentation binders as well. They will help ensure that each of your clients will be paying attention to what you’ve created. While some will be listening to the story you share, others will be looking at the presentation folders and the content inside them. No matter what your clients do, you can bet your bottom dollar that they’ll like both you and your design by the time you’re done with your presentation.

Explain Your Designs

Despite the fact that this should go without saying, many designers forget to explain their projects. This happens because they understand why it looks the way it looks and why they chose to include specific elements into the design. Nevertheless, you should remember that just because you understand your designs doesn’t mean that your clients will too. Your explanation doesn’t need to be long, but it should cover some of the most important decisions you made while creating the design.

Create a 3D Mockup

Coming up with an elegant product design might be enough to convince certain clients, but you’ll have much better chances of selling your projects if you create 3D mockups as well. After all, your clients would love to get an idea of how the product would look in the real world. On the other hand, if you’re creating a logo design, you can print it on different materials to show them how it looks when it’s not on a computer screen. In case you’re making a website design, allow the clients to visit it and go through the various pages you included.

Show Your Passion

If your clients see that you’re excited, they’ll get excited as well. Instead of being nervous before presenting your idea, you should be filled with enthusiasm to share your new creation with other people.

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Another Six Principles of Disney Animation


In our previous article, Six Principles of Animation, we learned about top six rules that leading animators at Disney use in their practice. Today, we will pay a closer look to another six principles that help Disney cartoon characters look so realistic and their movement natural or funny.

 

Arc

 

To create an impression of natural movement, we should pay attention to the arcs created by movements in our lives - for example, the arc that a ball makes when we throw it. By drawing this arc in animation, we add more sequences and make the movement seem more fluid. This technique can help us express the speed of movement as well - the straighter line of object trajectory when being thrown faster, or the arc a body makes on skates when slowing down.

 

Disney castle

 

Secondary Action

 

When creating an action, adding a secondary action to our main one gives more life to the scene. For example, adding the wind behind our character, making him scratch or whistle... These actions are supposed to support the primary actions, but not take away the attention. If the scene is dramatic itself, these actions are better left out.

 

Timing

 

Timing in animation refers to the number of frames per action. The importance of timing is super essential - it determines the laws of physics in your video, the emotional state of the character and even his/hers personality. Bare in mind that these rules here vary whether we are talking about drawing animation or computer animation.

 

Exaggeration

 

Exaggeration is particularly interesting when we are talking about comic animation or caricature, although up to an extent it is also very useful for the dynamics of realistic videos as well. Whether we exaggerate a part of our character's body (Popeye) or just highlight elements in the story line, Disney implemented this in his animations making them more interesting, while staying true to reality.

 

Solid drawing

 

Now, this is important in animating drawings, and it reminds us that it is necessary for artists to understand the bodies in 3D world, the weights of things, the way that light and shadows work, etc. Even though nowadays most artists animate digitally, it is still useful to have a drawing practice for a better sense of how things behave in real life.

 

wall-e saying bye

 

Appeal

 

For the viewers to be interested in your character's stories, they should be appealing to their eyes. This goes for the villains, as much as it goes for the protagonist. To make them look appealing means to make your character feel real and interesting. Most common technique for achieving this effect is to use simple faces and often baby-like faces, without many details.

 

These are the most important tips that best animators at the world's leading animating company wanted to share with us. Do you agree with them? Let us know in the comment section bellow and stay tuned to Colourlovers.com

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Six principles of animation


Did you ever wonder what is that makes animated characters look so realistic to you and how you can relate so easily? Are you working on developing your animated video and are wondering how to keep all laws of physics in order? Twelve Basic Principles of Animation is a book published by Disney and written by his animators, trying to explore the keys to lifelike animation. These principles apply regardless of whether you draw by hand or, much more likely, are using computer animation. Here are the first six principles:

 

Squash and Stretch

 

Rule number one is the most important rule which talks about giving a sense of weight and flexibility to your objects - this is especially important for facial expressions, although if you want to create a comic effect you can take this stretch into an extreme.

 

Anticipation

 

When developing a situation on screen, try not to make sudden frames, but rather prepare the audience for an action - focus the attention on the keys in the lock, before the character unlocks the door.

 

animation principles

 

Staging

 

This principle comes from techniques of staging from theater and film - simply know what is important and what needs to be in focus of each frame. Avoid unnecessary details that take the eye's attention from the point.

 

Straight Ahead Action and Pose to Pose

 

These are two different drawing techniques you can use in animation. Straight Ahead Action means that the process starts at the beginning and fluidly moves towards an end, drawing frame by frame, while Pose to Pose means that you start with some keyframes and then develop the story behind it. Most often the combination of these techniques is used, especially in computer animation, since the software removes the trouble of finding the right proportion and putting sequences together.

 

Follow Through and Overlapping Action

 

These two techniques are the ones that keep your character and objects under the rule of physics in real life. Follow through roughly means that arms of a walking character move while he is moving, and keep swinging just a little bit after he stops, in a synchronized movement. Overlapping Action considers that different body parts can move in a different rhythm, while a technique called "drag" does that well-known scene when a character starts the movement, but some body parts are catching up in the next frame.

 

Slow In and Slow Out

 

This is a notice that will help you make your scene look more real - when moving a character from one pose to another, draw this movement with many frames in the beginning and end of the action, with fewer frames in the middle. Try to make those frames full of details of the movement - facial expression, stretching of the body, etc.

 

Stay tuned to COLOURlovers to discover other six principles that guide the world’s most famous animators.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Ready to get Colorized?


What is fresh and crispy on the market and saves the day for every web designer ever? We are happy to present a brand new version of Colorizer - a tool developed by Paletton, a trending designers company with a set goal to make your work even more enjoyable.

 

What is Colorizer?

 

Colorizer is a widget for your webpage, ready to fancy up your site, making it super easy to combine colors and create the perfect palette for your online presentation. By knowing basics of HTML, CSS and Javascript, you can simply add the Paletton Live Colorizer code to your website, and let it generate shades of the color you choose, or custom create your palette for your web design.

 

This awesome widget is led by the idea that your website users can colorize their own table, template, flyer or graphic design, developing an interactive platform for your site visitors. The developers are encouraging you to get the version you like, and play with many features and possibilities this code is offering.

 

What Colorizer actually does for you is letting you implement the Paletton application (Color Scheme Designer) and share it with your target group. This means that everyone will be able to, very easily, create his/her own palette with the help of Paletton, and enjoy your website through exploring this feature. The users can simply preview the results and apply or cancel their design if they choose.

 

paletton

 

What Paletton also made sure of is that you are given step - by -step instructions on how to "install" this widget, or how to attach the code in your website. The knowledge of coding you need is very basic, and here you can find the guide for starting your colorized adventure, or links to try the demo versions.

 

Colorizer is currently developing its beta version, available for you to test it and play with the possibilities online. They have so far developed three versions of Live Colorizer and you can choose the one which suits your preferences, although we can say with certainty that this company won't stop surprising us with innovations and awesome ideas to develop their apps further.

 

Are you ready to begin your own Paletton road trip? Enjoy playing and exploring many options Colorizer is offering for you, and spread the joy with your readers and customers!

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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How to Design Killer Sales Copy for Your Website


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The quality and design of your sales copy are just as important as your product or service. You may have the most outstanding product or service in the world, but if the design of your copy is not compelling, It may not move your audience to become loyal to your offering.

 

If you want your sales copy to convince and convert here are some of the things you need to keep in mind as you move from the basics of grammar, vocabulary and syntax.

Your Headline

 

The headline is the most critical part of your sales copy. Your headline should capture the attention of the visitors and suck them into the body of your sales copy.

 

Remember you have only ten seconds at most to capture the attention of your prospects or they will just click away. You can quickly achieve that by having the most significant benefit of your product in the headline of your sales copy.

 

Put simply, the headline should be benefit-driven, attention-grabbing and made to persuade the reader of your sales copy to keep reading.

 

Beyond the words used, you need to factor in colour and headline design. Colour, for example, has a significant impact when it comes to the users' response.

 

Facebook demonstrated this when they switched from blue notification icons to red ones.

 

To keep their branding recognisable, then initially used blue icons. But nobody clicked on them. When they changed to red icon notifications, everyone clicked on them almost immediately. The colour became irresistible.

 

So too with your headlines. If you want to capture the attention of your audience, who often do not read beyond the headline, you need to factor in branded and persuasive colour and typography into your sales copy titles.

 

Bullet Points

 

You should use bullets to highlight the benefits of your product or service.

 

Bullet points are highly readable, and they tend to stop the reader in their tracks and enable them to absorb short, simple facts or suggestions.

 

As a matter of design, indenting those bullet points has a significant impact on readability and should be factored into your overall sales copy design.

 

Remember, most people will not read the sales copy but skim through it and bullets enable you to focus their attention on the benefits of your product.

 

Benefits vs Features

 

We already know how important it is to focus on the benefits of using your product as opposed to the features of your product.

 

For example, the phrase “comfortable mattress” describes a feature but “Wake up relaxed and ready to face the day ahead” goes further to show the benefits of the feature.

But equally important is the layout and use of colour to distinguish between benefits and, features - both positive and negative.

 

The use of lookbook creators to highlight features and comparisons in fashion and clothing is a great way example of using colour and design to highlight a product's features.

Bolding and Highlighting

 

Bolding and underlining emphasise essential points or phrases.

 

Highlighting those same points in yellow and adjusting the typography and position can make those points even more compelling and effective.

 

Of course, you don’t want to overdo it, or you will lose the intended purpose in the first place.

 

The Call to Action

 

You should have an active call to action throughout your sales copy. For example, you can include such calls to action as “Click here to unlock your potential right now!” or “Click here to discover the secrets now!

 

You should also create a sense of urgency so that your prospects are motivated to take action right away.

 

Writing a good sales copy is one thing that you must invest your time to learn and practice if you are to make good money from your sales copy efforts.

 

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Valentine's Day Wedding Inspiration &Trends

Valentine's Day Wedding Inspiration &Trends


Though Valentine's Day falls on a Tuesday this year, some couples choose this day as a special time to tie the knot, often with small elopements or intimate affairs. Whether you choose a Valentine's Day wedding or one that falls the weekend after, you can add in some special details to keep the feeling of Valentine's Day alive.

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If you are dying to add a few special details and crafts to your big day, here are some great ideas to add into your Valentine's Day wedding (or any other wedding for that matter!) Get ready for a little red and pink madness that will make your big day awesome.


Source: Once Wed

A girl has got to look her best on her wedding day, and to do so, a girl needs a few fabulous details to make her look great from head to toe. A sparkle Bando heart or a pair of fabulous Vivian Westwood plastic shoes will do just the trick. These details just scream sophisticated Valentine's accessories.


Source: Bando, Vivian Westwood, Ruffled

Though they are a details often forgotten, favors are a fun way to thank guests for coming and give them something personal to remember the day by. Boxes of small candies, a CD with music from the big day. or something else special is often times a very personal way to say thanks.


Source: Favors, Heart, Programs

If you are planning to have a Valentine's Day affair next year, here are a few unique Save The Date ideas to get your guests excited about your big day. A simple paint job (see the rest of this red paint shoot, it's awesome) or kraft paper save the date's with fingerprints from the happy couple.


Source: Save the date, Save the date

Sweet treats and fabulous florals are a necessity for any fabulous event. A color palette of vintage pinks and soft red's are a way to add Valentine's touches into a mid-February color palette.  A dessert bar full of macaroons are a great addition to any Valentine's dessert table.


Source: Flowers, Macaroons

A heart cake is one of my favorite ideas ever, but for a Valentine's Day wedding, it is even better! When the couple cuts the cake open there will be a nice surprise for all he guests with a big heart down the center. You can get even more creative adding in different colors, or adding a heart in the center of cupcakes. So awesome right?


Source:  Cake


Source: Shoes, Cupcakes

Looks like we can't get enough of fabulous cake ideas when it comes to Valentine's. Truth of the matter is, that no matter when your wedding is, a heart cake topper is always a detail that will be well-received.


Source

It can be fun to play up the Valentine's theme at your special day if you add in certain details to make the look complete. Of course, feel free to add in many other elements that you feel make the day totally unique to you. Red, pink and a slew of hearts will never go out of style, so play it up and have fun crafting the perfect details for your big day.

Want more Valentine's Day inspiration? Check out our Pinterest board filled with lots of pink, red and an insane amount of hearts!

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