Colors with the fastest growing popularity


Most popular colors in every decade of mankind are reflecting on our habits and our needs, the development of different industries, changes within our lifestyles, global politics and economy. With the fast development of technology all around us, revolutions are made in almost every segment of human life - music, film industry, cartoons, games, nightlife, food industry, the sex industry, and many others.

Shutterstock Inc is the leading global technology company providing us with licensed videos, music, photographs and vectors for commercial purposes in the advertising and media industry around the world. By matching pixel data with image download data, their research has revealed to us which are the top three colors which popularity is getting wider day by day.

Colors of the future are colors which used to give us a taste of futuristic society, flying cars, urban ecstasy nightlife, and virtual reality. It is time to accept that this future is already here, and we are at the epicenter of its creation. Virtual Reality is no longer an idea; it is technology developing faster every day, available under the fingertips of us all. 2019 is the year for new revelations, new experiences, and discoveries, and these are the colors that will guide us through it:

 

colors of 2019

 

UFO Green #7FFF00

Shutterstock refers to this color as both "natural and supernatural", bright shade of green that is cozy for our eyes with a glimpse of nostalgia and memories of fields and powerful nature, while at the same time this is the color for driving attention, techno dancing with techno music, an idea of something surreal, as it says in the name of the color.

 

Plastic Pink #FF1493

This color specifically marks the urban lives of a metropolis. Its popularity started growing in Japan and then spread all over the globe. This color still captures the feminine energy which was celebrated over the past century, while it also gives us the vibes of electronic-oriented generation - this color is getting in our hair colors and neon lights, spreading like a beat from city to city.

 

Proton Purple #8A2BE2

This purple is the color of virtual space surrounding us, the color of signals that we transmit from our devices with every step we take. Proton Purple lets us discover nature and the world around us with a new pair of eyes, sharing positive vibrations and creative energy among people. You can say that Proton Purple is the color of our heartbeat.

Shutterstock also did a research on most popular colors in 20 countries on the planet. To discover more about popular colors visit Shutterstock.com.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

Read the full post

Top colors for your Christmas Tree


They say your whole year is going to be in the spirit of your Christmas Eve. For good omens, everyone in the world is decorating their Christmas tree, their homes, and front yards. To decide what your year is going to be like, it is important to choose what decor your Christmas will be like - which colors and which materials you will use.

If you are looking at a wealthy, elegant 2019, then you should go for gold. Golden decorations, ribbons and twinkle lights will make classy omens for your next year. For purity, beautiful innocence and nostalgia for snow, white snow dust on the branches of your Christmas tree, along with some frosted pine cones will make your evening and the whole year very special.

 

Christmas tree colors

 

Frosted branches are well combined with woven brown ribbons, which give your tree a rustic and beautiful look. Perfect if you are looking for a winter idyll for your holidays. Earthy touch to your wraps underneath the tree or a few handmade baskets will make this picture complete and perfect.

Maybe you are looking for a country look, which expresses gratefulness and peace in your family. Great tree to maintain your harmony would be warm red ribbons with berries and traditional decorations, handmade and full of love.

For those of you who are always seeking sensation and glamour, the color of your tree should be driven to purple or royal blue, but either color you prefer, it should glow with a million twinkle lights. This will remind you every day over the cold winter that you are up for a fabulous year full of excitement and style.

For modern couples in 2018, we recommend urban and hype tree, plastic and geometric, to fulfill your artistic and stylish desires, fit in any space you want it, colored in black, with subtle golden shapes over it. It is minimalist, elegant, and very contemporary.

If you are rather traditional and especially a family with children, green tree with a lot of shiny red and pink decorations is what will make the best memories for your children to anticipate Santa Claus for years to come.

Finally, for you who admire the tree's natural beauty and love the wild world, you should keep the tree in the perfect spot where all its green can shine with a very minimalist twinkle, preferably yellow or golden, or light blue, just enough to highlight the tree's arboreal divinity.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

Read the full post

Why Cybersecurity Should Affect Your Web Design


Cybersecurity should be at the core of your design before you consider any other elements of your site. Hacking is a serious problem, especially if you collect sensitive data. Your customers need to know they can rely on you to protect their personal information.

About 64 percent of companies have experienced some type of web-based attack. From the smallest business to the largest corporation, all are at the mercy of hackers if they don't put some security measures in place.

A hacker attack occurs every 39 seconds and impacts one in three Americans. With those statistics in mind, put your site users at ease by implementing the following security measures into your website designs:

1. Collect Less Data

One way to protect your customers is to limit the amount of data you collect and store online. Collect only what is an absolute necessity for you to complete an order. If you don't need their birth date, then don't ask for it. Minimize the information so if the worst happens and you do have a security breach, the hackers get less information than they otherwise would.

Some sites collect all types of information in an attempt to market to their users. While there is value in knowing the names of your customers' children and their ages, this also puts them at risk. This type of information is often used to gain access to sensitive accounts with qualifying questions.

2. Secure Your WordPress Site

About 75 million sites use WordPress as their content management system (CMS). Unfortunately, if not appropriately secured, it is vulnerable to hackers. Take the time to secure your WordPress site.

  • Use complicated usernames and passwords that aren't easy to crack.
  • Use a plugin to block anyone trying to log in with the username admin.
  • Change your dashboard location from wp-admin to something with a different name.
  • Utilize SSL.
  • Add a firewall.

Those are some basic things you can do today to protect your WordPress site. You should delve a bit deeper into the topic of securing your WordPress site and close off any backdoors that allow hackers to gain a foothold.

3. Secure Your WordPress Database Prefix

The default database prefix is wp-. Hackers are well aware that most people will stick with the default settings. You can throw them off and hopefully drive them away by changing the prefix you use for your database. Changing your database prefix isn't complicated, but you should always back your site up before making changes.

Changing your prefix protects you from SQL injection attacks. There are plugins you can install that allow you to quickly change your database prefix without a lot of PHP knowledge, such as Brozzme DB Prefix or iThemes Security.

4. Create a Privacy Policy

The European Union's General Data Protection Regulation (GDPR) now requires website owners to list clear policies on how they protect user data and how they use that data — even if you don't live in the EU. If you have even one customer who falls under GDPR, you must be compliant. You've probably noticed that some sites have privacy policies that are so complex you'd have to be a lawyer to understand them.

Don't do that to your site visitors. Keep your language clear and readable, so site visitors understand what you plan to do with the information you collect and the measures you have in place to protect them. Keep privacy policies simple and to the point. It's probably easier than you think to get GDPR compliant, but it is essential to pay attention to this aspect of your security plan.

5. Secure Your Own Devices

One way hackers gain access to websites is through your devices. No matter where you're working, upload files via virtual private networks (VPN). A VPN lets you remotely upload files without using a public network that might be vulnerable to attack. A VPN works similarly to a firewall to encrypt and protect your data from hackers.

If you are working in a public location and using their guest internet access, secure your device by choosing a public location in your Wi-Fi settings. Limit who can see your device to avoid a situation where another patron gains access to your files and thus to your website.

6. Do Frequent Backups

Let's say the worst has happened and a hacker gained control of your site. They've infiltrated every single file and you have no idea how to fix the problem. If you back up your site frequently, this is less of an Armageddon scenario than if you don't. There are programs you can install that run backups on a regular basis and many website hosting companies do their own nightly backups.

No matter how many safeguards you install, there is a possibility hackers will overtake your site. However, if you have a complete backup, then it isn't as much of a problem. You simply work with your hosting company to find the way they entered your site, secure it and wipe out the old data, uploading your backup in its place. Your site is only down a fraction of the time it would otherwise be.

One of the biggest challenges as a designer is getting into the habit of backing up your work every time you make the slightest change. It's easy to forget this step and lose hours of work because a hacker takes over your site. Either set up automated backups or get into the habit of doing one each time you finish changes.

Cybersecurity Matters

The most beautifully designed site in the world isn't useful if it gets hacked. Consider the backend of your website's design to prevent hackers from getting in. Make your site user-friendly, but also consider the type of information you collect and how you can keep it safe for those who entrust you with it. Cybersecurity is just another element of web design that makes your work better than your competitors'.

Lexie is a graphic designer and typography enthusiast. She spends most of her time A/B testing websites and creating style guides. Check out her blog, Design Roast, and follow her on Twitter @lexieludesigner.

Read the full post

How to Simplify Your Business Graphics using Bannersnack


Bannersnack is intuitive and easy to use online tool for streamlining your visual and rich media advertising and marketing.

Gone are the days when you could get away with using stock images and unbranded visual media. In order to elbow out the competition, your business must be producing their own rich, unique media and high-quality content.

This not only includes the branding of social media, website and third-party platforms but also media buys, advertising and banners.

Why Use Bannersnack

Bannersnack is a rich image creation and management tool that enables you to produce high-quality and branded content for your website. It can create and manage your ad campaigns, social media platforms and rich media marketing online and across platforms.

Bannersnack enables you to keep all of your visual marketing for your media advertising campaigns in one place. You can create professionally animated or static advertising banners and then export them in multiple formats.

You can also embed the banners and rich media you create directly into your website or compatible third-party websites.

Being an online tool, Bannersnack can be accessed by individuals and teams in any location. It enables collaboration and multi-user functionality.

All designs and development can be organised and catalogued across departments, industries, niches and work teams.

Bannersnack Integrations

Bannersnack works with all major advertising networks including Google, Doubleclick, Facebook and more. It provides multiple formats for exporting your rich media, banners and animated artwork.

Social Media Marketing

Status network Smith Facebook, Twitter, Instagram and more.

The measurements for cover, post images, headers and banners for these social media platforms is pre-configured.

Simply drag and drop the text and features you want to incorporate into your media.

Google Advertising

Bannersnack is fully compatible with Google's advertising network and platform.  The tools within Bannersnack are compatible with HTML5 creation and include all the size variations you need for any Google advertising campaign.

You can create beautiful looking ads with just a few clicks and then either upload your banners to the Google adword manager or use the embed codes.

You can also add clickTag in order to track clicks in your Google advertising campaigns.

CMS Integration

Bannersnack works seamlessly with WordPress and all major cms platforms.

The interface includes full drag and drop functionality and allows you to create stunning and comprehensive visual media and images.

These are the kind of high converting images and banners that will enrich user experience, deliver pop-ups or exit intent marketing to your website.

AMP Compliance

Bannersnack will also create AMP HTML compliant banners and advertising material to use in the amp library.

This is a brand new feature of Bannersnack and has been built using the latest mobile-friendly technology in order to deliver the highest quality ads and banners for mobile users.

The Accelerated Mobile Page Project is a major advance in mobile technology and the delivery of high-quality media to Smartphones.

If you're wanting to ensure that your ads and which media get delivered and are seeing favourably by Google then Bannersnack is your best choice for rich media and visual creation.

Create Individual Items or Complete Sets

One of the things I really like about Bannersnack is that you can flick between a single item and the creation of complete rich media sets or responsive and animated images for your ad campaigns.

This saves a large deal of time and will enable marketers to get their campaign up and running quickly.

Basic standardized advertising images which are static to animated GIFs and fully mobile responsive HTML5, Bannersnack provides a huge number of templates and formats for you to work with.

It's not an overstatement to say that you can begin creating advertising campaigns or basic visual media for third-party sites in a matter of minutes.

Bannersnack can also be used to streamline and ensure consistency when it comes to content design across your website and business channels.

Bannersnack is helping more and more business to accomplish the development and creation of their visual marketing strategy in less time.

With Bannersnack you can give new life and vibrancy to your ad campaigns with little or no technical or coding knowledge.

The tools that enable collaboration are a big plus with Bannersnack. You don't need to work in isolation.

You can collaborate with other key players in order to track, catalogue and produce quality and consistently branded content.

Price-wise, Bannersnack is reasonable for a business of any size. Rather than paying for multiple tools or engaging designers for ad hoc and one of the pieces, your own in-house teams can take control of the quality and consistency of your branding and marketing campaigns.

Read the full post

Art Plagiarism


This is the topic we are all interested in, but somehow can't know enough about it. What awoke our curiosity is how pop artists used Mona Lisa to create all these series of colorful pieces, yet that is not considered plagiarism. Up to which point can we use someone else's work as a reference for our own art piece and not be plagiators?

Appropriation means borrowing, recycling, copying a piece of work to use it for a new creation. Appropriation as such has been a part of the tradition in visual art, although it is now considered a post-modern movement, in which artists used historically known artworks to create their own image. Appropriation artists are different from plagiators, meaning that their original intention is for the viewers to recognize the original image (such as Mona Lisa or WWII poster), and the work is centered on this clash of pop and history.

 

mona lisa

 

One of the most eccentric artists of appropriation is certainly Marcel Duchamp. His Mona Lisa with mustache left a curious audience, as well as the variety of Mona Lisa's known in the work of Paul Giovanopoulos. Although, Marcel is more known for his scandalous "Fountain" - an art piece - a urinal which made it to the list of significant landmarks in 20th-century conceptual art.

Pablo Picasso is also an artist of appropriation, but just as he borrowed and changed other artists work ("Las Meninas" by Diego Velazquez), he had his own artwork appropriated ("Lady Alabama" by Robert Colescott is originally Picasso's "Les Demoiselles d'Avignon"). Thus, Picasso's famous quote appeared "Good artists borrow, great artists steal".

Unlike the above-mentioned artists, the icon of pop art, Andy Warhol, faced a series of lawsuits for his work. He is famous for silk-screening technique, using photographs made by some famous photographers. The reason he was confronting these accusations was that his paintings and the original photographs were competing for products on the market of art buyers.

 

How to avoid plagiarism?

When letting someone's work strongly influence your own, it is recommended that you seek permission from the artist whose work you want to change. If your artwork is inspired by another, it is a good practice to give references and show gratefulness and respect to the artist. Although, the 20th century started a question which is still alive and makes us wonder - what is and what isn't art.

Some might say that taking two images and stitching them together or adding text into an existing image is not original artwork. One thing we know for sure is that using objects that are common (urinals, food cans) and misplacing them to create a new context is challenging the question of whether it is art, but so far it hasn't been called theft.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

 

 

Read the full post

Designing for Digital Marketing: How to Get Started


It is not uncommon for web designers and developers to think about aspects such as search engine optimization (SEO) and email marketing when designing a website. After all, there are a lot of optimizations to be added to the design and even more benefits to enjoy as a result.

Interestingly, even site owners see digital marketing for its instruments rather than holistically during the design stage of the site. The site may be optimized for SEO and tweaked to work well with social media, but does it really support an integrated digital marketing campaign?

That is exactly the kind of question you need to ask when designing for digital marketing. There are some easy steps to take to get started, and we are going to discuss them in this article.

Think UX

User experience or UX is a big part of digital marketing. Even search engines now track metrics like time on site and pages visited to better understand how users are affected by the site’s UX. Naturally, you have to see UX from one or two steps back; from a wider angle.

Fine-tuning the UX of a website means making sure it performs well. It also means the site loads important content first and features a consistent navigation menu. More crucially, the site needs to function just as well on mobile devices.

Other aspects, such as the way the checkout process is designed and how users enjoy the information they are searching for, are also UX-related aspects that will help amplify your digital marketing campaign further.

Keep It Modular

Modern websites usually use CMS platforms like WordPress for better, easier development and maintenance. WordPress themes are highly configurable, so there is nothing you cannot achieve in terms of design.

What you want to avoid is adding custom functions into the WordPress core or modifying the core altogether. This may seem like the easiest way to go, but it isn’t a sustainable way of designing and developing a website.

Remember that digital marketing is a volatile field, and you have to keep the site as flexible as possible to be able to keep up with changes in trends and strategies. You already have thousands of marketing-related plugins to benefit from; don’t cripple the site from the beginning by editing the core.

Remove Annoyances

Last but not least, the website must have the ability to convert. In this respect, many site owners and web designers still take the wrong approach. Most marketing agencies offer an audit that will reveal conversion rates and other metrics associated with your site, but let’s start with something simple, shall we?

Imagine seeing an advertisement as you browse through Facebook. The ad is interesting, so you decide to click on it. You get taken to the advertiser’s website and…there is a huge, bright modal popup between you and the content you want to read.

Annoying, isn’t it? During the design and development process, that modal popup may make sense. You have to get users to sign up for your newsletter, don’t you?

When you audit the site further, however, annoyances like this pinpoint exactly how you lose potential customers. For the site to be optimized for digital marketing, it needs to have the power to convert. And for the site to have that power, it needs to be as pleasant to use as possible.

So, is your site ready to support an integrated digital marketing campaign? With the tips and tricks that we discussed in this article, you can optimize your site and boost your digital marketing KPIs in no time.

Read the full post

Six principles of animation


Did you ever wonder what is that makes animated characters look so realistic to you and how you can relate so easily? Are you working on developing your animated video and are wondering how to keep all laws of physics in order? Twelve Basic Principles of Animation is a book published by Disney and written by his animators, trying to explore the keys to lifelike animation. These principles apply regardless of whether you draw by hand or, much more likely, are using computer animation. Here are the first six principles:

 

Squash and Stretch

 

Rule number one is the most important rule which talks about giving a sense of weight and flexibility to your objects - this is especially important for facial expressions, although if you want to create a comic effect you can take this stretch into an extreme.

 

Anticipation

 

When developing a situation on screen, try not to make sudden frames, but rather prepare the audience for an action - focus the attention on the keys in the lock, before the character unlocks the door.

 

animation principles

 

Staging

 

This principle comes from techniques of staging from theater and film - simply know what is important and what needs to be in focus of each frame. Avoid unnecessary details that take the eye's attention from the point.

 

Straight Ahead Action and Pose to Pose

 

These are two different drawing techniques you can use in animation. Straight Ahead Action means that the process starts at the beginning and fluidly moves towards an end, drawing frame by frame, while Pose to Pose means that you start with some keyframes and then develop the story behind it. Most often the combination of these techniques is used, especially in computer animation, since the software removes the trouble of finding the right proportion and putting sequences together.

 

Follow Through and Overlapping Action

 

These two techniques are the ones that keep your character and objects under the rule of physics in real life. Follow through roughly means that arms of a walking character move while he is moving, and keep swinging just a little bit after he stops, in a synchronized movement. Overlapping Action considers that different body parts can move in a different rhythm, while a technique called "drag" does that well-known scene when a character starts the movement, but some body parts are catching up in the next frame.

 

Slow In and Slow Out

 

This is a notice that will help you make your scene look more real - when moving a character from one pose to another, draw this movement with many frames in the beginning and end of the action, with fewer frames in the middle. Try to make those frames full of details of the movement - facial expression, stretching of the body, etc.

 

Stay tuned to COLOURlovers to discover other six principles that guide the world’s most famous animators.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

Read the full post

Creative Commons Copyright


By the definition, commons is a kind of resource that belongs to the whole community - it is used and improved by all. Cultural commons stand for physical or virtual cultural property which is shared within community. It can also represent an intellectual property (such as library) available to community on a certain physical or cyber space.

 

Creative Commons is nowadays a well known US based community platform, that is structurally a non-profit organization, devoted to make artwork available for sharing and define legal boundaries of creative products which are used for commercial purposes. Their licenses are enabling users to download and use their content free of charge. However, there is a set of rules and variety of Creative Commons licenses you should know about.

 

video production CC license

 

CCO license

 

CCO is the type of license that gives you all the freedom with the content. This means that the work is open for public, the author does not require any credit and you are not restricted to the personal use of the content only. This is the most carefree type of license you should look for, if you want your experience to go smooth and never thing about plagiarism set of laws.

 

CC BY 4.0 license

 

CC BY 4.0 is also known as an attribution license. Within this type of license, you are obliged to give credit to the content author, specify if you made any changes to the content and also insert a link to the license itself. For better knowing how to give credit, you can find the information you need on the wiki website of Creative Commons. Although, this license requires more work from you and it's not particularly handy if you are using it for commerce or your own marketing campaign.

 

CC BY-SA 4.0 license

 

This license has the same rules and restrictions as the CC BY 4.0 attribution license, although on top of it, if you make any changes to the work, you are required to distribute your own work with the same license as the original. This license reminds you that in a community, except from taking resources for free, it is expected from you to give something back in return. SA in the title stands for "share-alike".

 

CC BY-NC 4.0 license

 

Following the restrictions of the attribution license, you may download and use the content for free, although this particular license doesn't allow you to use the credited content in a commercial purpose. These images and videos aren't your choice for a marketing video or poster. NC clearly stands for "non-commercial".

 

CC BY-ND 4.0 license

 

ND in this license title stands for "no-derivatives", meaning that the original content is free of charge to use however you choose, even commercially, under the restrictions of the attribution license (credit, link), but only under the condition that you do not make any changes to the original work. If you do change the content, you are not allowed to publicly expose and distribute it. This is a tricky license and also very demanding and complicated if you are looking for stock photos/videos for your own project.

 

photography CC license

 

In our previous articles, we have listed several websites where you can find free stock videos, as well as photography. Most of the titles from our list use their own policy regarding giving credits and hyper linking the shared content, while several use the set of rules by Creative Commons for their distributions.

 

If you have any doubts about your freedom of use of certain content, you can either contact the website owner or the content creator, or simply move on to the content with clear licensing. Before moving on to downloading the images from stock websites, it is recommended that you read the guidelines on the Creative Commons website, as well as to consider what is that you can do to give back to the community.

 

The world of free stock footage wouldn't exist if there weren't for selfless creators willing to share and contribute to the creative worldwide community. Think about your role in this global commune and find a way to improve and enrich this cyber space with your participation and contribution.

 

Even if the license does not require giving credit to the author, it would be a matter of respect to show in any way that we appreciate the work of our colleagues and how much their sharing helped us with our projects.

 

Another important notice on the topic of stock footage is that most of the websites have a disclaimer that the content must not be used in the process of creating a work that promotes violence, discrimination or any other offensive marketing campaign. We would like to remind you that the creative industry is not here to be led by these types of values and we strongly support the disclaimers of these websites.

 

Good luck with creating your next project and pay attention to the copyright of the stock content you use!

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

Read the full post

Why Graphic Designers Should Also Be UX Designers


Graphic design focuses on making things visually beautiful, while UX design focuses on the experience of the design and how functional everything is for the user. Combining both types of design results in aesthetically pleasing designs that are high functioning.

The world changes rapidly in the modern age, and social media has a lot to do with how immediate people expect things to be. Trends show that more and more companies are offering things immediately, including healthcare video appointments 24/7 and chatbots that talk to customers on social media sites. Here are six reasons you should add UX design to your repertoire.

1. Increase Your Income

UX designers make more on average than non-UX designers. In the United States, a graphic designer's average salary is $41,000 and a UX designer's average salary is $74,000. Adding UX design to your abilities increases your income by more than $20,000 per year.

If you work for a company, then understanding user experience may put you up for promotions and raises you wouldn't receive without that knowledge. If you own your own design company, you'll be able to bring in clients specifically looking to up their game and increase the user-friendliness of their sites.

2. Decode Artificial Intelligence (AI)

More and more sites are integrating artificial intelligence (AI) or augmented reality (AR) to create an overall exciting experience for users. However, the technology is still new, so there are bound to be glitches along the way. A UX designer will naturally focus more on the way AI integrates with the site as a whole and how the user is able to navigate various features. What isn't working, and how can it be fixed?

3. Understand Type

Typefaces are super easy to find in the 21st century. There are around 60,000 font families, so designers can choose from any of those or create a font of their own. However, knowing there are plenty of fonts isn't enough. You need to understand the emotional impact different fonts have and the story they tell the viewer. There is a long history of choosing fonts, cutting out elements to lay out on a page and coming up with a design that has elements that all work together.

Even though the process is all computerized today, the same concepts of allowing white space for the eye and using the right combination of images and letters to create an overall story apply. To fully understand what font to use where, you must first understand the background of various fonts and typestyles. Once you know the history and where those styles were used in the past, it's easier to figure out how they fit in today's world.

4. Shift Your Focus

Designers tend to have an eye for detail and want everything to line up perfectly and every pixel of an image to be 100 percent in line. However, UX designers focus more on the overall experience and how everything functions. Learning to shift your focus from general design to UX design may be challenging at first, but can also be a nice break from the perfectionistic tendencies you may have developed from years of graphic design work.

It isn't that you shouldn't present a beautiful and well-designed product to your users, but your focus is less on finding the perfect shade of red and more on how the color you did choose affects your site's visitors. You may conduct some split testing to see which shade they relate best to. You'll do a lot more usability testing as a UX designer.

5. Force Yourself to Be Mobile Responsive

More and more people are using their smartphones to access the Internet. Mobile Internet traffic is now 51.2 percent of all online traffic. As a designer, you're likely aware that more people are accessing the website via mobile devices, but as a UX designer, you'll test how the site looks on those devices. Issues such as loading times become more important as a part of the overall design.

So, if you have the choice to use a big, expansive file of a beautiful image or reduce the file size and slightly sacrifice quality, as a UX designer, you choose the reduced file size that loads fast on the user's screen.

6. Hone Your Problem Solving Skills

Some experts feel that UX design is more about identifying and solving a problem than the design itself. The process of UX design begins with studying the user and seeing what is and isn't working for them. You then design a solution to that problem and build the website or make changes that solve the problem for the user.

An example of this might be an eCommerce site where users are abandoning the shopping cart before entering the details. The UX designer will study the exact point of abandonment. Is it when they're asked to share a phone number, for example? The use of heat maps helps show the place the user is before exiting the site.

Next, the UX designer might poll some of the customers who have abandoned carts and try to identify if it was the request for a phone number that prompted them to leave. Once you recognize the problem, the solution is merely a matter of testing different options, such as removing the phone number field.

7. Resources on UX Design

If you want to expand into UX design, there are many free courses or paid classes online or via a local community college.

  • Udemy – There are a wide range of both general and very specific topics in UX design at Udemy. Prices vary, but courses start at only $9.99 each. Some of the courses include "User Experience Fundamentals" and "Mobile App Design in Sketch 3: UX and UI Design from Scratch."
  • Gymnasium – This site offers a 100 percent free course called “UX Fundamentals.” Lessons includes how to identify users, using wireframes and prototypes and analyzing users.
  • Open2Study - Open2Study is a project of the Open Universities Australia (OUA) and is a college-level course offered online at no charge. You'll learn how to create positive experiences for website visitors. The site also offers accredited courses as well.

These are just a few of the free and inexpensive resources to get you started. Your local community college is also a good source for expanding your UX knowledge.

Expanding Into UX Design

Designers learn from studying other artists, creating new things and taking courses. Hone in on the functionality of design, how to make things usable and the overall framework on which a site is designed. With a little effort, you'll become a pro at UX design and be able to add this element to your designer resume, too.

 

Lexie is a graphic designer and typography enthusiast. She spends most of her time A/B testing websites and creating style guides. Check out her blog, Design Roast, and follow her on Twitter @lexieludesigner.

 

Read the full post

Free stock material for breathtaking videos


For everyone who communicates with their audience via social media, video content is shown to be amazing for getting your message across. If you are not a professional filmmaker or you don't have much time for shooting cool videos yourself, there is a number of website platforms where you can use the footage of your colleagues for free.

Videezy

One of the coolest platforms we'll recommend is Videezy - one of the largest base of stock videos you can use free of charge. They made it easy for you to discover what you like by searching the keywords or choosing the category of the video. They also offer their pre-made after effects templates for easy editing. These guys are perfect if, for example, you are creating a Thanksgiving / Christmas greeting video; something simple that you need done quickly.

 

 Ignite Motion

Ignite Motion is a web platform where you can find motion backgrounds for your video, for commercial use. Their community develops animated videos which are perfect for presentations in the sphere of technology, science, ecology, etc.

 

where to find free creative commons video

 

Motion Elements

Another safe space for discovering animated videos is Motion Elements, where you can find variety of videos, but also images, GIFs and audio clips. They require a tag back to their website if you are using their content, but they also offer exclusive videos which you can purchase. They add new stock clips every week.

 

Production Crate

For example, Production Crate functions in a way that they require you to make an account, in order to use their content. Free accounts are allowed to download five videos per day, while besides videos the website gives you access to some special effects, templates and audio for editing. They ask you to link your video back to them, although legally they don't specify this.

 

Motion Backgrounds

Unlike Production Crate, Motion Backgrounds gives you full access to all of their background stock videos, where you can download as many as you want and they will not ask you for any credits, so this can relax most of us.

 

Stock Footage 4 Free

Stock Footage 4 Free, as the name says it, leads you to number of free stock videos which you can use commercially. They would also ask you to create an account, but there are no obligations which come with it. They add new content several times a week and sort it under various categories for simple search.

 

Fancy Footage Club

One of the websites that is no longer operating is Fancy Footage Club, which retired leaving a storage full of free stock videos for downloading. Their database is still open for use, although their terms of use are no longer existing, so the question of licensing is not quite transparent.

 

free stock video

 

Clip Canvas

Clip Canvas offers a couple of hundred free stock footage, and a lot more available for purchase. For their videos you will not have to sign anyone.

 

Open Footage

Somewhat different model of management is created by Open Footage, which allows you to download lower quality of videos for free, while high resolution is only available for buyers. They are licensed under Creative Commons licenses, which is a type of copyright license to allow the content to be distributed under certain terms free of charge.

 

Videvo

One of more famous websites for stock footage is Videvo, which lets you use their content while asking you to give them a thumbs up on social media. They also have three different types of licencing, which you should read carefully to avoid confusion on which content is which.

 

Pixabay and  Pexels Videos 

Even though Pixabay is famous for their stock of photography, they also offer a large database of free stock videos. And just like Pixabay, Pexels Videos are a big resource of free images and videos. Both of these platforms are licensed under Creative Commons licenses.

 

Cute Stock FootageMotion Places and  Vidsplay

We've listed some trustworthy websites where you can discover and download for free, footage for your commercial video - marketing campaign, presentation, website promotion. Some honorable mentions to this list would be Cute Stock Footage, which require credit to their website, Motion Places, where you would need to subscribe to download videos, and Vidsplay, thw website offering you vectors, images, videos, templates, mockups and much more, while in return you would be asked to credit their website when using their material.

 

We have discovered that some of these websites give you absolute freedom to how you choose to use their materials, while other as you to subscribe, create an account or purchase higher quality video. Some of the best known websites choose to use A Creative Commons license, which regulates the way someone uses the content, even if it's for free. There are different types of licenses and a set of rules which apply under these regulations. However, since this is a wide and complex topic, we will explore more about Creative Commons license in our next blog post.

 

Stay tuned to colourlovers.com!

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

Read the full post

Search The Blog

Subscribe & Share

Our Latest Tweets

Latest Articles

//View More ›

Latest Colors

//View More ›

Latest Palettes

//View More ›

Latest Patterns

//View More ›