Logo Color: Why It Is Important


logo color

There are several factors that will be influential to the success of your business. The quality of the products and services, location of the physical store, human resources, and timing are just some of the most crucial.

 

In most cases, people tend to focus on the bigger picture when talking about business success and they ignore the small details. Among others, one that you should not miss is the importance of a logo, which should speak about the personality of the business. More than the actual design, there is another factor that will contribute to its success – the color.

 

In the rest of this post, we will discuss some of the reasons why the color of the logo is important. While we’re at it, we will also look at some of the best colors to incorporate in your business logo and their meanings.

 

Before we proceed, if you need help in designing a logo for your website, check this out - https://www.thetop10sites.com/logo-design/. You will find a variety of choices to help you in coming up with the perfect logo that will speak about your business.

 

The Importance of Color in your Logo

 

On top of the list is the obvious – aesthetics. The color is important because of the overall appeal that it provides the logo. Would you choose a color that won’t speak to your target market? Of course, not! Pick a color that will immediately captivate their attention the first time they see the logo. If they do not find the color appealing, they might not even notice that it is a company logo. In line with this, it is said that 93% of purchase decisions are based on visual perceptions, which can rely not only on the color of the packaging but even the color of the logo that is printed on it.

 

To add, the color is also critical because it will allow you to make an instant connection to your target market. Are you trying to target people who are young? Probably, you will benefit from using colors that are vibrant and energetic. On the other hand, if you wish to target professionals, you might want to choose subdued colors. Meanwhile, if the affluent market is the target, choose colors that are elegant, which will make the logo appealing.

 

In one article from Harvard Business Review, it has been noted that trust matters more than ever for brands. It is one of the most important goals of branding. How exactly can this be done? Probably through the use of the right color.

 

Aside from building trust, color also builds brand recognition. Meaning, it will be easier for the people to link the logo to your company.

 

More so, color is important for differentiation. It makes you unique compared to your competitors, and hence, will be easier to recognize. For instance, if there is a row of shops along the street, all of which are offering the same product or service if your logo color is different, you will easily stand out.

 

Lastly, and perhaps most importantly, logo appeals to the emotion. It provides the business with the opportunity to develop a connection to its customers. In fact, color is the biggest emotional trigger in logo design, which is why it is critical to give this a careful thought. This brings us to the next part of this post, which will discuss the colors of logos and their meanings. If you are unsure how to design or redesign your logo, take note of the discussions in the next part.

 

Picking the Right Color

 

Now, let us have a look at some of the colors that you might want to consider for your logo, as well as their meanings or the messages that they convey.

 

  • Blue: This is the best choice for a logo color if you want to evoke professionalism. It is also often linked to trust, which explains why it is the color of many bank logos. Safety, loyalty, and power are also linked to this color, which is why governments often pick it.
  • Red: The intensity and warmth of this color make it effective if you are targeting extroverts or males. This will also be a good choice to show passion. It is also effective in boosting appetite, so there is no wonder why a lot of fast food chains use this as their logo color.
  • Green: For businesses in the field of nature and health, this is one of the most popular logo colors. It is also associated with spring and new beginnings. It is often used by businesses that would like to highlight the fact that they are eco-friendly
  • Black: For luxury, authority, superiority, and classiness, black is the perfect logo color. It is for businesses that would like to show off their elegance, making it an excellent color for those targeting the rich market.
  • Orange: You will see a lot of art and sports brands using this as the color of their logo. It is associated with energy and creativity. It is also common in restaurants because it can stimulate hunger, although, not as intense as red.
  • Yellow: Often associated with sunshine, this vibrant color will make people cheerful and friendly. In most cases, however, it is not used as the main logo color because of the lack of emotional appeal, but it is used as an element to highlight some parts of the logo.

 

For a more detailed guide on how colors will be able to manipulate emotions, check out this link - https://www.businessinsider.com/the-importance-of-a-logos-color-2014-4. This article from Business Insider also comes with practical examples that will make it easy for you to realize that the things we tackled above are indeed right.

 

Wrap Up

 

So, do you want to create an effective logo that connects to the emotions of your customers, stands out from the competitors, and captivates attention? As noted above, there is one way to do it – choose the right color for your logo.

 

While color is important, however, it should be emphasized that there are other elements that will affect the perception of the logo, including the shape and the font.

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Mint, butter, chartreuse and others - colors we should love and use more often


Let’s stop lying to ourselves - we’ve all been there! Choosing the right colors for your design or artwork can be a real pain when you are just starting out.

Many Colourlovers actually started learning about color looking through other users’ palettes and trying to see how they match and mix them.

A good piece of advice I can give you as beginner color users is to take a look at some of the pieces your favorite artists have produced. How do they use color? How do they emphasize what’s important and what’s not? How do they create contrast? Do they use a particular color throughout their work in the same way? What message does that send about their art?

Whether we talk about designing, illustration, painting, photography, craft or any kind of art form that involves using color, what’s important to consider is the meaning of each of the colors in the color palette we chose for our art piece?

Colors have more to them then just to make our work look pretty. Besides making it come to life, they also send a message to our audience.

First, let’s understand the basics.

Primary colors are red, blue and yellow. All the other colors derive from these three.

We get secondary colors – orange, green and purple as a combination of two primary colors.

 

Color property

 

The first on the list is purity. A pure color is the one that hasn’t been mixed with any other color, therefore its intensity remains original. A good example is the primary color blue. If it’s mixed with a bit of red, it loses purity as its intensity changes.

Hue is dependent of the dominant wavelength and it is independent of color intensity. When choosing color for a specific artwork, you might need a certain color to be a hue closer to green rather than yellow.

Shade (tone) and tint are in effect terms defining two opposite processes. When we want a stronger tone of green, we add more gray to it. A quieter version of the same green will have a higher purity, meaning less gray added to it.

When creating a tint of green, we will add white to it. The more white we add, the lighter the color becomes. Primary or secondary colors amalgamated with white create  pastel colors.

Lightness or value is a property that tells us about the amount of black or white mixed with the chosen hue. It is represented on the scale 0-100%. Green with 100% lightness is pure. Green with 50% lightness is darker.

 

 

Colors throughout cultures

 

Today we’ll learn about color and the cultural connotations certain colors have. I chose a couple of often underrepresented colors to analyze. For more colors and meanings, take a look at the book “The Designer’s Dictionary of Color” to comprehend color theory on a much deeper level.

 

Butter

 

This color awakens a sense of happiness without being intrusive. Depending on how we use it, in some combinations it can seem washed out and pale. On the other hand, when using butter we minimize the risk of unfavorable cultural implications.

Most nations relate butter to happiness, optimism, the feeling of general positivity. Its soft character makes it a good color choice for branding institution or trying to invoke a feeling of domestic bliss.

Other names: Lemon, Vanilla, Cream.

One of the successful applications of butter was using it for the color of post-it notes in 1974.

How would you use this color?

https://bit.ly/2Czfl78  https://bit.ly/2McX7rN  https://bit.ly/2CzW5q9  https://bit.ly/2CwxgLM  https://bit.ly/2oSsezu  https://bit.ly/2wYGCuw

Chartreuse

Nor green nor yellow, this color got its name after a French liqueur that is produced in a monastery close to Grenoble. This color screams creativity, boldness, youth. It shouldn’t be used as a green that presents nature as it’s more aggressive.

Other names: citrus, lime, yellow-green.

Cultural connotations can be positive and negative. Positive ones are growth, prosperity and travel. The negative ones are sickness and envy.

Which colors would you match chartreuse with?

 

 

https://bit.ly/2NQrrhF https://bit.ly/2QamtZy https://bit.ly/2OlRlsM https://bit.ly/2Iph1Q2 https://bit.ly/2R4PB5P https://bit.ly/2ImFZQ1

 

Coral

 

The word coral stems from old Latin word “corallum”. It’s a color often associated to femininity, the tropics, softness, courtship. In the culture of the Caribbean countries, it is regarded as a carefree, festive color. It is seen as a friendly color, and a tidbit more sensual than pink.

In the cultures of the East it symbolizes life force and longevity.

Marilyn Monroe used to wear a coral lipstick. It was contradictory with the rest of her black outfit. These colors were selected on purpose to send a message of her dual personality: simultaneously sensual and innocent.

Other names: salmon, shell pink, watermelon.

Have you ever used coral? If so, which colors did you match it with?

 

https://bit.ly/2Qg5oxE https://bit.ly/2NKvvzQ https://bit.ly/2ImabL0 https://bit.ly/2OhTNRe https://bit.ly/2DEMZsO https://bit.ly/2Ois2YN

 

Mint

 

Mint is a color that resides on a playful border between blue and green. Mint recalls of life, nature, financial prosperity. It’s associated with growth, youth, innocence, and beginnings. It is a cool color that has to be carefully sent to print. A slightly bit more of yellow can turn it into a turquoise, and not enough yellow can turn it into light blue.

It’s often used for brands related to spiritual pursuits or holistic healing.

It has to be carefully combined with other colors in the palette in order to avoid it looking too cold.

Other names: pale green, aquamarine.

 

 

https://bit.ly/2IozHPW https://bit.ly/2R7pQSk https://bit.ly/2xIskPk https://bit.ly/2Ojc4xD https://bit.ly/2xZggbu https://bit.ly/2Inigzj

 

 

Scarlet

 

If red conveys a feeling of energy, scarlet conveys feelings of danger and passion. As a color, it's attention-grabber. It can be used more successfully than red alongside a color such as blue as it is less probable it will resonate and create a contrast that's unpleasant to look at.

It was used in times of Old Romans as a color that informed of one's prestige. Catholic cardinals often wore it.

Nowadays, as a color it often relates to education and knowledge, but also adultery.

 

Other names: Burgundy, brick.

 

scarlet color palette

 

https://bit.ly/2qWf0mw, https://bit.ly/2RZzYwj, https://bit.ly/2Kg5weA, https://bit.ly/2KhmrNU, https://bit.ly/2FvdH81, https://bit.ly/2zjQIaD

 

Peach

 

And last but not least - peach. Color peach reminds us of the fruit. It's regarded as  warm and soft. It has been associated with the goddess Venus.

When selecting our nuance of peach, we need to be careful not to add too much yellow because that might remind of jaundice.

It is used in branding of a couple of prestigious restaurants around Europe, one of them being Sant Ambroeus in Milan.

Other names: Apricot, melon, shell.

 

https://bit.ly/2N8XIeD https://bit.ly/2xItyd8 https://bit.ly/2xVm1qJ https://bit.ly/2DCy7uR https://bit.ly/2QdWEI8

 

New year, new colors. Even though we love colors, sometimes we catch ourselves repeatedly using all the same combinations for our designs, and for our crafts. This short guide can help you understand more color choices and how and when to use them. Stop making excuses.

What color will you choose to include in your designs?

 

About the author:

Ana Maksimovic is the community manager and editor at Colorlovers. Part-time traveler and part-time web and graphic designer, she loves working with sustainable brands. She supports circular economy and good businesses and writes about social entrepreneurship. She is passionate about photography and nature -  a never-ending source of inspiration.

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Pantone announces color of the year 2019


The end of the year is close and we are all wondering which color will be our lucky charm in 2019. Pantone definitely made our day announcing that the color of 2019 is a gentle, mellow, contemporary-style Living Coral (16-1546). This color is perceived as life-bringing and vivid, animating and energizing, which will give a certain sense of intimacy and tenderness to your life.

 

pantone color of 2019 living coral

Photo source brandchannel https://bit.ly/2EvZ03g

 

Living Coral is a soft and trustworthy color, good in small, detailed amounts, but it could also cover large surfaces. It can produce a calming, peaceful effect, when used in interior or fashion design. Curves and oval shapes go well with this color, unlike edgy and sharp objects. This color is making your space more comfortable, healing and caring.

 

In regards to the digital world, this color is dominating with its vibrant side. It evokes the sense of community, engaging the users in a sophisticated way. Living Color is very much alive, as the name says, its motion is subtle and captivating, while it is very easy for the eyes and slows down the pace in which we perceive information. In a way, we could say that Living Coral is teaching us that time is valuable and we should enjoy every single moment.

 

Living Coral is a perfect brand color if you are driven by humane, enlightening, social ideas. This color helps you communicate to your customers and builds a strong, intimate relationship. This shade is also very playful and enjoyable, while experiencing this color one may explore the meditative music that goes with it, or a flavor of sweet cupcake.

 

In combining this color with others, blue is your absolute ally. Coral will match the color of the sea or the sky, in almost every shade of blue. Having Living Coral details and images over a blue background is connecting us to the nature and the waves, bringing us closer to the Earth in a lovely, peaceful manner.

 

Pantone has been announcing their Color of the Year for 20 years, creating a big influence wave in all creative industries worldwide. This selection is done by gathered color experts from different fields, which analyze color trends and color migrations across the globe. Prediction for color of the year is based on the research of new innovations in the art world and fresh, emerging artists. These creatives are changing the direction of color trends, which then influence every sphere of our lives through Pantone.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Colors with the fastest growing popularity


Most popular colors in every decade of mankind are reflecting on our habits and our needs, the development of different industries, changes within our lifestyles, global politics and economy. With the fast development of technology all around us, revolutions are made in almost every segment of human life - music, film industry, cartoons, games, nightlife, food industry, the sex industry, and many others.

Shutterstock Inc is the leading global technology company providing us with licensed videos, music, photographs and vectors for commercial purposes in the advertising and media industry around the world. By matching pixel data with image download data, their research has revealed to us which are the top three colors which popularity is getting wider day by day.

Colors of the future are colors which used to give us a taste of futuristic society, flying cars, urban ecstasy nightlife, and virtual reality. It is time to accept that this future is already here, and we are at the epicenter of its creation. Virtual Reality is no longer an idea; it is technology developing faster every day, available under the fingertips of us all. 2019 is the year for new revelations, new experiences, and discoveries, and these are the colors that will guide us through it:

 

colors of 2019

 

UFO Green #7FFF00

Shutterstock refers to this color as both "natural and supernatural", bright shade of green that is cozy for our eyes with a glimpse of nostalgia and memories of fields and powerful nature, while at the same time this is the color for driving attention, techno dancing with techno music, an idea of something surreal, as it says in the name of the color.

 

Plastic Pink #FF1493

This color specifically marks the urban lives of a metropolis. Its popularity started growing in Japan and then spread all over the globe. This color still captures the feminine energy which was celebrated over the past century, while it also gives us the vibes of electronic-oriented generation - this color is getting in our hair colors and neon lights, spreading like a beat from city to city.

 

Proton Purple #8A2BE2

This purple is the color of virtual space surrounding us, the color of signals that we transmit from our devices with every step we take. Proton Purple lets us discover nature and the world around us with a new pair of eyes, sharing positive vibrations and creative energy among people. You can say that Proton Purple is the color of our heartbeat.

Shutterstock also did a research on most popular colors in 20 countries on the planet. To discover more about popular colors visit Shutterstock.com.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Is Black the New Black?


If you have ever had even a passing interest in fashion then you will have come across the idiom “the new black.” The term is used to denote something that has had a sudden surge of popularity and can be used on various occasions, using the idea of black as a popular colour. You can also customize the term to suggest popularity in general; for example, if playing hopscotch was the new workout trend you might say “playing hopscotch is the new black in the world of exercise.” You can even use the phrase as a pun, as seen in the case of Netflix’s hit show Orange is the New Black which is a play on words as in this case the “orange” refers to the colour of prison jumpsuits.

However the phrase is used though, the underlying understanding is that black is a popular colour. Black is the colour that needs to be usurped. Black is trendy, cool and tough to beat. But what makes the colour black so special?

Why Simple Colours Are So Popular

SOURCE:PEXELS

What makes the colour black such a hit with trendsetters and designers alike is that it is so simple. The colour black goes with everything. By wearing black, you can make a neon-coloured accessory stand out or you can match a larger part of apparel (a dress or a jacket) for an extra bit of contrast. That’s the reason why many recommend that women own a little black dress or an LBD - these timeless black looks are perfect for any occasion. Whether it’s a night on the town, a business meeting, or a cocktail party where you need to get contacts, an LBD is a good companion for just about anything.

It also speaks to people’s love of simple colours in general. Simple colours and primary colours (red, yellow and blue) are especially popular because they are easy on the eye, familiar and, like the colour black, they’re easy to match with other colours. When looking at the most popular design palettes, you’ll notice that many of them include red, yellow or blue, even if they do feature some secondary shades as well. The same goes for logos, such as the red, white and black Delicious logo which pairs a more softer colour with an eye-catching dark colour to really make the name of the company pop. Like the little black dress, people are also encouraged to incorporate yellow in their wardrobe, all because of the wearability of these simple, primary colours.

What Are the Best Examples of Simple Colour Design?

SOURCE: PEXELS

But these palettes and dresses aren’t the only examples of simple colour design as this is a basic design principle embraced by creatives from a wide range of sectors and industries.

Take the refreshment company Coca-Cola as an example. Their red and white logo is renowned for its simplicity and the way that its white name stands out on the attractive red background. The contrast draws people in. Entertainment streaming platform Netflix uses a similar design. Its blockish logo stands out on a white background in external branding, while in the app it has a black background. This offers a design with minimal distractions. Speaking of apps, the design of the Betway mobile app uses blue and white throughout so that the category descriptions of the different table games and slots are easy to read. However, the logo of the brand itself and the category headers aren’t distracting. This is important as it draws the users eyes towards the logos of the different games available, helping players navigate to designs that interest them. And what of the companies that allow us to access these apps, such as Apple? Apple’s famous bitten apple logo is typically black or grey. This means that on the occasions that Apple does add a pop of colour to its logo, it makes it all the more special. Likewise, the multi-coloured Google logo that represents one of Apple’s competitors incorporates all three primary colours, although there is also one stick of green. With soft edges and gentle colours, the logo has become iconic.

Incorporating simple colours starts from the very beginning. Choose the right colours for your logo and then use them throughout your branding. Don't underestimate how much simplicity can help to make your message stand out.

 

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Ready to get Colorized?


What is fresh and crispy on the market and saves the day for every web designer ever? We are happy to present a brand new version of Colorizer - a tool developed by Paletton, a trending designers company with a set goal to make your work even more enjoyable.

 

What is Colorizer?

 

Colorizer is a widget for your webpage, ready to fancy up your site, making it super easy to combine colors and create the perfect palette for your online presentation. By knowing basics of HTML, CSS and Javascript, you can simply add the Paletton Live Colorizer code to your website, and let it generate shades of the color you choose, or custom create your palette for your web design.

 

This awesome widget is led by the idea that your website users can colorize their own table, template, flyer or graphic design, developing an interactive platform for your site visitors. The developers are encouraging you to get the version you like, and play with many features and possibilities this code is offering.

 

What Colorizer actually does for you is letting you implement the Paletton application (Color Scheme Designer) and share it with your target group. This means that everyone will be able to, very easily, create his/her own palette with the help of Paletton, and enjoy your website through exploring this feature. The users can simply preview the results and apply or cancel their design if they choose.

 

paletton

 

What Paletton also made sure of is that you are given step - by -step instructions on how to "install" this widget, or how to attach the code in your website. The knowledge of coding you need is very basic, and here you can find the guide for starting your colorized adventure, or links to try the demo versions.

 

Colorizer is currently developing its beta version, available for you to test it and play with the possibilities online. They have so far developed three versions of Live Colorizer and you can choose the one which suits your preferences, although we can say with certainty that this company won't stop surprising us with innovations and awesome ideas to develop their apps further.

 

Are you ready to begin your own Paletton road trip? Enjoy playing and exploring many options Colorizer is offering for you, and spread the joy with your readers and customers!

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Awesome tools for exploring color palettes


In the never-ending seek for inspiration, new ideas that will blow our minds away, we've stumbled across these interesting tools that could offer you various ways of bringing something fresh in your design work. Whether you lack innovation or just want to play around with colors, these handy tools will take you on a trip trough time, space and internet to give you what you want.

 

 

1. time travel by color

Is your current design project asking to be a little more retro? Needs some funk and crispy taste of the past of mankind? We present you a platform called Color Leap, unique gallery of chosen artwork from over 4000 years of our past.

How is this online tool useful for you? The website stores over 180 palettes of artworks from all around the world. For every time period, you can find a selection of paintings or designs, check their palettes and copy their hex-codes right into your project. For every moment in time, you can also see additional palettes which relate to this epoch.

Whether you are looking for a vintage, 60's style design, or diving all the way back in the ancient civilizations, this unique timeline can provide you with fresh ideas and suggest palettes you might have not considered before.

 

 

2. the grass is always greener

...or what code should I use to present nature this time? Tired of having to try out all kinds of RGB shades every single time you get a new project? What if there was a tool which can just select the most suitable color for the terms your design relates to...?

Turns out, there is. The description found on their website is "Google, but for colors". And they basically are. Picular is a tool which uses Google Search and the result of Picular search is a selection of the most used shades which relate to your searched term.

What this app does is selects the prominent colors from top 20 images which Google Search locates under the search term. So, next time you are feeling playful, try out some interesting abstract terms, let the avangard inspire you, discover the color of loneliness, jungle and confidence, based on images of people from all around the world.

We hope you liked our new suggestions, and that these tools can help you unlock creativity, get inspired and overcome the routine in your work flow.

Have you tried Color Leap or Picular yet? Share your impressions and experience in the comment section bellow.

 

Author: Nina Petrov

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How to price your work as a freelancer


We all start being freelancers thinking it's going to make our lives easier - we would put an end to underpaid work, we can manage our own time and best of all - do only the projects we love. If you are reading this, then you know that it's not all that perfect.

Sure, we get to choose the clients and learn something with every new project, but there is still a certain uncertainty when pricing our work, how do we do it right? There is a lot to consider, for sure. Of course that you wouldn't want to charge as much for the projects you really enjoyed and supported, for those you are doing for a friend and delivering work for a non-profit or charity.

Things to consider when pricing your work are the details of the project - what is required from you to do? Also, you would want to adapt the price to the scale of the company that is hiring you, as well as the number of revisions you will do.

First thing you need to do right is your project proposal. When writing your project proposal you want to make sure you are scheduling the deadline you can meet, offer all the details of what content you will provide and do not undercharge your work! For the amount of working hours, you need to charge adequately; otherwise you are risking a failure of the project you cannot dedicate to.

When pricing your work for a client, bear in mind that you are not offering just your time, but also all the experience and skills - a lifetime of learning and dedication to your clients needs. If a client suggests that you are too expensive, you need to be confident about the uniqueness of your offer - know what it is that will make the client happy, that you can offer and no one else on the market can? Why are you the obvious choice if someone wants to invest in their brand and the future of the company? Feel free to use all the work you ever did to prove your worth - content clients, good reviews, portfolio of chosen projects you are proud of and a clear vision of how will the work you do help this clients business for years to come.

Often, when you look for advice of how to price your work, you come across many equations of how other freelancers figured it out for themselves. In simple terms, though, this comes down on how to break even by doing what you do. This mind frame can help you choose projects according to your realistic needs, be paid well enough to live the lifestyle you want and invest in your future.

 

 

Make a clear calculation of your monthly expenses (rent, food, bills, etc), have a number of how much do you have to make per month in order to survive. Many freelancers rush into underpaid projects which take them too much time, without thinking of how they will cover their life expenses at the end of the month.

Second important number to this equation is the amount of hours you can/want to work per day. Decide for yourself what is the perfect amount of work every day - whether you will work four hours before and four after lunch; whether you will or will not work on weekends - make a clear schedule for your perfect daily balance.

I met designers who work best at night. Their whole wage was centered on how many nights a project will take them, and thus their lives adapted to their working mode. Everyone has their own rhythm, which is why 9 to 5 working hours are not your first choice. Best part of being a freelancer is being able to adapt your work style to your biorhythm.

 

 

When you have the numbers stating how much you spend per month and how many hours you will work per month, you can make a calculation of how much money you need to make per hour. Use this number as a referral, as a minimum of all minimums you should charge per hour. With this in mind, you need to take care of your monthly savings, think of things such as health insurance, retirement savings and other grown-up to-do's.

In addition to this number, you should be realistic oh how much you are worth and what is the optimum of how much you want to be paid in ideal circumstances. This will help you work for more expensive projects and save money for a holiday, renovating the apartment, joining the gym and other activities and joys which differentiate your life from surviving.

A friendly advice for your yearly budget is to consider how much you want to invest in improving your skills and better equipment for your work. Remember - the best job is the one where you get to learn every day and grow both on personal and professional level.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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August and September edition: Colours we love to love


August and September's choices were quite unpredictable. We chose the colors that made us happy, reminded us of food, and matched our overall mood of the day.

We chose the best palette ever made on the platform and the best palette of all times made by a Colourlover.

We asked you to help us choose the best palettes on our Twitter channel, and you helped out. Thank you for being so collaborative and expressed your opinion Colourlovers! Let's review the questions that we asked and see the winning palettes again.

  • Which was the best #lace inspired palette?
  • Which was the best #volcano inspired palette?
  • Which was the best #moon inspired palette?
  • Which was the best #castle inspired palette?
  • Which was the best #heart inspired palette?
  • Which was the best palette of all times on COLOURlovers?
  • Which was the best #makeup inspired palette?
  • Which was the palette of the day (13/9/2018)?
  • Which was the best ever of @sparrowandcompass' palettes?
  • Which was the palette that made us #happy?
  • Which was the palette of the day (24/9/2018)?
  • Which was the best #pancake palette?
  • Which was the best #pumpkin palette?

 

AUGUST

 

1. The best lace: Laces in Powder

https://t.co/CEt3O0mDDn

 

2. Best volcano palette: Eruption

https://t.co/20cdhnV87L

 

3. Best moon inspired palette: Luna Rosa Love

https://bit.ly/2MoGq1r

 

4. Best castle palette: CASTLE *

https://t.co/nw06uQyXEp

 

SEPTEMBER

 

1. Best heart palette: With All My Heart

https://bit.ly/2Ca5Nzt

 

2. Best of the best: Giant Goldfish

https://bit.ly/18BoiTc

 

3. Best makeup palette: makeup galore RC

https://bit.ly/2x2KKJd

 

4. The palette of the day (13/9/2018): it's better with you

https://bit.ly/2MtuHK3

 

5. Best @sparrowandcompass palette: {rose//gold}

https://bit.ly/2D1mNrX

 

6. The palette that made you happy: Happy Day !

https://bit.ly/2JAkCel

 

7. The palette of the day (24/9/2018): mumble.

https://bit.ly/2MXRfCU

 

8. The best pancake palette: Raspberry Pancake

https://bit.ly/2QeYqsP

 

9. The best pumpkin palette: pumpkin attack

 

So, Colourlovers, what do you think about the palettes? Do you see any pattern? :D
Share which one is your favorite. We can't wait to hear from you!

 

About the author:

Ana Maksimovic is the community manager and editor at Colorlovers. She is a part-time traveler and part-time web and graphic designer working with sustainable brands. She is passionate about photography and nature -  a never-ending source of inspiration.

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Creative email marketing


If you are running a design company, or you are a freelancer company yourself, you surely have realized that you spend so much time on your email every day. Email communication is a very important part of professional life; it helps build a relationship with a client and maintaining that relationship.

 

 

Social media is knowledgeably important for your marketing strategy, it reaches your audience and enables a personal contact with your target group. Although, researches have shown that marketing via email has been much more effective in design, as email helps you build trust from the very beginning of your communication with the client.

Aside from being the most effective, it is also not taking almost any of your resources. You don't need much money for this kind of marketing! And the greatest benefit, for sure, is the opportunity to personalize your messages and really connect with the potential customers.

To make your email marketing strategy effective, your emails should have a call to action - invite people to open your website, purchase a service, place an order. Most useful ways to reach your audience via email and get an interaction with them is via newsletter and email surveys.

There are various online tools which help us bring our email strategy to life, such as Mail Chimp for example. Aside from making the creation of newsletters super easy, Mail Chimp also offers strong support for keeping track of the results of your marketing. Another familiar tool on the market is for sure Survey Monkey, easy and free software which helps you send out your surveys for your market research.

 

 

A new fish in the sea of email marketing, which we would love to share with you, is Survey Anyplace. Survey Anyplace is not just another survey creator. Survey Anyplace is for those who want to try something different, exciting and creative.

Surveys are important for your business to get a feedback and analyze your market - know how to improve your job. Surveys are necessary for you, but can also be a little too much for your audience and tiring at times. The Survey Anyplace knows this, which is why they are offering a much more interesting and fun way to communicate. What COLOURlovers would be happy to hear is that this app has some freaking cool design features; you can completely customize everything and fit it to your brand.

Their other features, such as new quality questions, incentive widgets, opportunities to create a quiz, possibility to integrate your social networks and share the management between your team, are some of the reasons why this new app got real popular real quick. We recommend you to check it out and give email marketing another chance to be a fun and playful way to keep your customers happy and coming back!

 

About the author

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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