The Best Paint Colors To Refresh Your Home


best paint colors

If you're thinking of sprucing your home yet, but don't have the budget or time to hold a full renovation, the best alternative is to add fresh layers of paint. This simple but effective project can instantly uplift your home's aesthetics and increase its value. Luxury paint quality will make your home exteriors look brand new in no time.   

You don't have to break the bank in implementing this task. It's all a matter of choosing the best color option among the different exterior paint colors available. You may also opt to implement repainting your house by yourself or by hiring professional painters.  

Having said that, here are some of the best paint colors to instantly refresh your home.   

 

 

  • Pink  

 

If you want something unique, you can never go wrong with pink. There are many modern to classic houses that boast this shade of paint. You can ask for guidance and suggestions from Benjamin Moore exterior paint, as they might have the perfect shade of pink for your home. You may go for magenta pink if you want your house to stand out in your neighborhood or go for pastel pink to convey playfulness. Either way, pink comes with its unique characteristic of stealing attention from passers-by and home shoppers.   

If these two pink shades are not right up your alley, you can go for lighter shades of pink instead. Go for warm baby pink, as this is closer to the shade of white. This color will definitely make your exterior features look more resigned and highlighted.   

 

 

  • Pearl White  

 

Some homeowners want to stay on the safe side. If this is you, you may go for pearl white paint for your exteriors. Soft white paint usually has a tinge of slight gray tone to it, creating a pearl white color. It’s the best shade for your exterior paint if you want to cover imperfections and fading that will be developed over time. It’s the best neutral shade in your home's color palette if you want to make it cozier.  

 

 

  • Yellow  

 

You may choose the yellow shade if you want a cheerful and vibrant home. The color yellow adds more life and vibrancy to any home design. Whether you own a minimalist, rustic, or vintage home, yellow is a surefire way to uplift its vibe.  

There are many shades of yellow to go for. You may choose sunny yellow if you want something more vibrant. Any home that's in the color yellow seems to look brighter, especially with the sun shining on it.   

 

 

  • Sage Green  

 

One of the trendier shades in recent years is sage green. Perfect for homeowners who love nature and modern living, sage green is now a mainstay in exterior paint options. There are also other colors that pair well with sage green.  

Come up with a green living vibe in your home if you go for sage green paint. Sage green seems more calming and relaxing and is an instant favorite among many homeowners. Thus, your guests will definitely complement your taste and preference in exterior paint colors. A softly-shaded sage seems perfect to fit any home design. This shade is naturistic, organic, and humbling to any home.   

 

 

  • Blue  

 

Another mass favorite is the color blue. And you can paint your home with classic blue if you'd rather go for something deeper than lighter shades. Blue looks elegant when used in the home's interiors, but it also works great for your exterior.  

This blue shade falls perfectly between classic and modern. It remains a classic and staple color for many homes around the world. You can go for different varieties of blue to come up with a well-put-together home. 

multicolors

 

  • Multi-Colored  

 

Finally, homeowners who can't decide on one particular shade know it's okay to go for a multi-colored style. Some people who want to achieve bold and fun-colored homes should choose this option. This whimsical style can add a more contemporary twist to your classic home. 

The key to this tip is ensuring that the shades of colors you pick all work together. Make use of both muted and loud tones, and keep them well-balanced. The result shouldn't be too overwhelming.  

 

 

  • Gray  

 

A neutral gray wall makes a great backdrop for powerfully designed houses. This shade is perfect for a minimalist modern home or a traditional house. Whatever architectural structure your house has, the color gray can add more character to it.  

Unlike the other bright color options, gray blends seamlessly into the background and add calmness. Gray can be combined with another shade to uplift the dullness of gray if you feel it's too boring for your home. For instance, you can go with a blue and gray combo, and you'll be surprised with the results.  

 

Conclusion  

It doesn't matter where you get your color inspiration for your home’s new look. In fact, it won't hurt to check out resources from your favorite celebrity homes on social media or home improvement magazines. Also, you can refer to the suggested colors above, and you might just pick the best shade for your home. Now that you're done with your exterior paint decide on your interior paint palette and make your home look brand new inside and out.

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3 Colours that Improve Concentration & Writing Productivity


3 colors

If only humans were highly organized intellectual creatures resilient to any adversaries and distractions. But, unfortunately (or luckily), we’re quite the opposite. Buzzing fly, bright smartphone screen, neighbor sounds – any little thing divert our attention elsewhere. Smart advice that helps focus on the important tasks usually includes meditation, time blocking, Pomodoro technique, etc. Surprisingly, we can use something omnipresent from our surroundings to our benefit. Colors. Not only do we tend to turn our eyes to the bright vivid colors, but also our brain is wired to react in a specific way to some colors. Why not use it to be more productive and concentrated on such intellectual tasks as reading or writing? Let’s explore what colors would work best for students.

  1. Green Color

Tree leaves, soft lawn grass, fields of wheat. Various shades of green come to mind when thinking about symbols of calm, peace, serenity, and open horizon. Even talking about all these amazing images in green can slow down heartbeat and breathing.

The green color is proven to help with anxiety and overstimulation. That is why walking in nature is recommended as a part of mindfulness practices and post-operation recoveries.  One can enjoy the amazing benefits of the green color palette both in real outdoors and inside. Yes, there are more ways to surround yourself with this soothing color than moving closer to a forest:

-   Choose complementary paint colors for your apartment or office. Combination of darker shades with lighter sage or brighter olive would work great as a concentration booster and interior design staple too.

-   Remove window covers where possible. Having a few minutes of relaxation brings results if you’re looking at plants outside.

-   Or you can create your own urban jungle inside if you’re ready to take care of home greenery.

-   Make a habit of walking at least for 5-10 minutes through the park or simply under the trees. This would ensure a daily dose of nature bliss you’d need to restore your reserves.

Green color around you helps with concentration and raises productivity. Some activities and professions require more of that. It is possible to suspect that the best dissertation service writers have an office in the park or forest. Most probably, though, they just know the tricks we’ve shared with you.

  1. Deep Blue

If a sea of green crops in a field has a competitor in terms of serenity, it is an actual sea or ocean of blue waters. Despite the fact, that big water is equally eye-catching and intimidating, many people would call blue color the most calming of all.

It is important to note, that the effects of colors strongly depend on individual characteristics and subjective perception. To check if the deep blue would work as a concentration booster, look for your associations with the color. If you imagine a stormy sea, this color palette would probably not fit into your personality choices.

Research has shown that the blue color is usually calming and helps focus on a task. At the same time, blue shades work best with creative activities.

  1. Yellow or Orange

The least expected color suggestion, but totally worthy of talking about. Red is commonly known as an aggressive color associated with danger and a need to run. But its closest relatives, orange and yellow, have a much more subtle effect.

Yellow is a mood-booster but mainly helps with focusing on the tasks at hand. Probably because of quite powerful presence in any volume. Imagine a room in neutral colors and a splash of yellow, a chair, or a sofa. Attention would immediately go there. One can use this trick for studying too. Just select a yellow highlighter for your class books and notes.

Orange is rather an energizer but also an attention-keeper, the same as yellow. It is bright, looks like taking more place than it does, and helps with creative activities. The strong presence of orange somewhat pushes for more bold ideas and examples in your writing.

The crucial fact about these two colors is that both are warm shades. It means good news for all willing to paint their apartment or a house in this bright palette. Yellow is usually associated with the sun and has mostly positive carefree connotations. And orange is more energetic, sometimes reminding us of fire.

Effects of colors are long known for their power to alter moods, boost cognitive processes, and manage attention. It is a useful tool to consider if you’re looking for ways to improve your concentration and raise productivity as a student, business owner, or employee. Personal preferences and taste would prevail in favoring some color schemes over others. But still, there are colors close to universal acceptance as effective mood-managing tools. Choose your or an intriguing combination to ensure higher productivity.

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Exploring Colors with Kids Academy


There are few activities as simple and relaxing as coloring. Kids and adults alike can feel their stress melt away as they sit down with a picture or design, filling in spaces with their own choice of colors and settling into a pattern of repetitive strokes. In our digital age, children especially benefit from time spent physically grasping a crayon, marker or colored pencil, developing their hand-eye coordination and fine motor skills as they learn to concentrate on a task and explore various shapes and colors. Coloring can also help children engage with learning materials in a calm, deliberate way that helps them remember concepts and develop greater curiosity and creativity.

With this in mind, Kids Academy has created a wide range of free, printable coloring pages for preschoolers, available on its website. Whether kids are coloring purely for entertainment or looking for ways to reinforce learning, there is something for everyone.

Children can choose from coloring sheets that feature fun shapes and characters, friendly animals, scenes from well-known nursery rhymes, or even holiday-themed pictures. Designed to capture the imagination, these pictures encourage conversation and creativity. Ranging in difficulty level, these pages give children of all ages a chance to experiment with color and practice their hand-eye coordination.

kids academy

coloring pages

Kids Academy also offers many different educational coloring worksheets that help kids review important concepts and learn about the world around them—all while gaining the benefits of coloring! The website makes it easy to find coloring sheets that go in depth with specific letters and sounds, review the alphabet, highlight relevant words and ideas, help with number recognition and sequencing, explore STEM concepts or even celebrate historical events. These convenient and visually appealing coloring sheets will keep kids engaged as they reinforce and extend their learning.

words coloring

educational platform

An educational platform for kids ages 2-10, Kids Academy is devoted to helping children learn and grow, right from their earliest experiences. In addition to its free coloring sheets, the Kids Academy website offers fun and educational videos, interactive worksheets, games, lessons, and a blog for parents with insights into children’s learning and development. Created in cooperation with experienced early education professionals, Kids Academy provides resources in all major curriculum subjects: math, ELA, science, reading, social studies and more. Children have opportunities to learn at their own pace, receiving immediate feedback and reinforcement through a variety of truly interactive and engaging materials.

The learning continues with Kids Academy’s collection of educational apps for iOS and Android, accessible anytime and anywhere. The company’s Talented and Gifted learning app is an especially popular option that captivates preschoolers and prepares kids for school success.

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Flower Color Meanings and Symbolism Explained


flower color meanings

We all know that colors have been used for centuries to exhibit various emotions, ranging from sad to happy and enthusiastic to romantic. In fact, many colors can sway your thinking and change perspectives.

But did you know every flower is also associated with special meanings and symbols based on its color? For example, red roses. Everybody knows that red roses are the ultimate expression of love and romance. That’s why people love to choose them on Valentine’s Day to express their feelings.

The special color of the flower also tells us about the message we want to convey, as sometimes it's not about the type of flower, but a color that helps us understand what the sender wants to say.

To comprehend the emotional message of flowers, it is necessary to understand what each flower color expresses and symbolizes.

So, if you want to know which flower color represents love, healing, loss, sadness, and hope, then make sure you understand the language of flowers and their colors to learn their hidden meanings and symbols.

Pink Flowers:

Pink has been associated with femininity, which means giving pink flowers to a lady is the prettiest gesture that expresses your true feelings for her.

Pink flowers are the symbols of happiness, peace, tranquility, and gentility. Regardless of their type and shape, pink flowers are the most beautiful choice for every occasion. Though they are not as intense as deep red flower colors, they still convey your affection, kindness, and gentleness. Especially on Mother’s Day, you can surprise your mother with pink lilies that represent unconditional motherly love.

Yellow Flowers:

Yellow flowers are probably the most beautiful ones that are usually given to friends and close family members. This flower represents long-lasting friendship, kindness, and filial love.

These flowers also represent trust, dignity, compassion, kindness, and respect. For all these particular reasons, yellow flowers are considered popular, as they can also be given to your colleagues as a token of appreciation.

Yellow flowers also communicate vibrance, radiance, and sympathy. When you send these flowers to someone, they simply show your love, warmth, and compassion. You can also renew your ties of friendship with old friends who you are not in contact with, or send them to colleagues who are going through some difficult times.

Sending yellow daffodils is also a perfect option for friends. Similarly, yellow lilacs and chrysanthemums are also thoughtful choices that bring a smile to your recipient's face.

Lavender Flowers:

Lavender flowers have a very delicate and sweet smell, and they are associated with grace, love, delicacy, and elegance.

These flower colors also represent calmness and purity and have been frequently used in different celebrations and ceremonies. Lavender flowers are linked to perfect health and happiness. Since they are widely used in natural remedies and essential oils, manufacturers also use them for making soaps, facial masks, and different spa products.

Orange Flowers:

Many people love to decorate orange flowers in their garden. Why? They make the place feel peppy, cool, energetic, and active.

Another fact is that orange flowers represent happiness, joy, smiles, and enthusiasm. They represent positive energy. So, when you give orange flowers to someone, it means you are wishing them positive vibes. This happy color looks very cool when arranged with other flowers in a bouquet.

The beautiful and bold orange color also represents warmth and comfort, making them an excellent choice for wishing someone a speedy recovery.

Red Flowers:

As mentioned above, red flowers are associated with true love, romance, and passion. They are an expression of love. So, if you want to profess love to someone special, surprise them with a bunch of red flowers to get "yes" in the answer!

That’s the reason why red flowers are quite high in demand during the Valentine’s season and Christmas occasions. Red flowers are known for their deep love, but they also symbolize courage, faith, respect, and loyalty.

Red flowers have various types, meanings, and symbols. You can choose the flower type according to your recipient’s preferences. For example, red poppies represent remembrance, red roses denote love and romance, and tulips symbolize intense love.

White Flowers:

If you want to convey a message of peace, calmness, and purity, then sending white flowers is a great choice.

This flower color is associated with rebirth, peace, innocence, and purity. The flower color also represents virtue and is widely used in bridal bouquets. When it comes to paying tribute to someone or showing sympathy, white flowers are the ultimate choice.

Moreover, if you want to decorate your home or garden with sophisticated blooms, white flowers can nicely brighten up your space. You can also add fall or winter colors such as green, blue, or pink to the white bouquet to make it look more stylish and luxurious.

On different occasions, including funerals, white carnations, white orchids, white lilies, and white daisies are incredible to give someone.

Blue Flowers:

Have you ever given blue flowers to someone? If not yet, then consider the idea because giving someone blue flowers is a unique choice. For example, blue hydrangea and iris offer tranquility and serenity. These flowers also have a very charming effect.

Blue flowers also have the ability to create a contemplative mood. The flowers speak of intimacy and are the best anniversary gift for couples who want to express their deep love for each other uniquely.

What are your favorite flower colors?

When you don’t know how to describe your feelings and what to say to your dear ones, say them with flowers. But make sure you choose the relevant flower colors that convey the right message to your recipient.

Understanding the meanings of flower colors isn’t very necessary, but if you want to add more value to your gift, then remember that your simple arrangement can look more meaningful with proper color choice.

So, tell us, what are your favorite colors? Have you ever gifted these flower colors to someone? If not yet, buy them from the trusted flower delivery service and make your gift more valuable and thoughtful.

OZ Flower Delivery is one of the trusted flower delivery services in Australia that provides an exquisite collection of flowers for a variety of occasions. Before you get overwhelmed by too many options, take a look at our recent offers and discounts to treat your loved ones special with a bouquet of your choice!

What’s more? We offer free delivery in Adelaide from Monday to Sunday. Feel free to visit https://ozflowerdelivery.com.au/flower-delivery-adelaide/ to shop for your favorite bouquet.

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How to Pick the Right Sofa Color


colorful sofa

A sofa is a pleasant and adaptable piece of furnishings that is an incredible asset to a living area, often utilized for relaxation or leisure. Although there are many factors to consider when choosing a sofa, such as material and style, colour is also significant.

 

Colour has an impact on how comfortable the sofa is to clean as well as how comfy it makes your living room. Choosing the appropriate sofa colour is crucial because it is the focal point of your living room.

 

But, before you become frustrated, keep in mind that you don't need to be an expert interior designer to match your sofa to the rest of your space. We'll cover all you need to know about choosing the proper shade for your sofa and designing the ideal living room in this piece.

 

House theme

The most crucial key consideration when picking a sofa colour is the entire motif of your house. How would you describe the atmosphere in your home? Which design motif would you choose for your household?

If your home is decorated in an eclectic style with splashes of colour here and there, your sofa should match. An orange or crimson sofa, for instance, would readily merge with a colourful décor that includes vibrant drapes, mats, cushions, and wall panels.

 

Material

Material has a significant role in the sofa experience. It not only enhances the overall appearance of the sofa, but it also allows you to select the colour.

If you would like a leather sofa in your family room, for example, check for colour selections that look great on leather and fit your design. The proper colour for your sofa will be determined by the material you select; Sofa Italia leather sofas are an excellent choice.

 

Room dimensions

Although it may not appear so, the size and location of your living area might have an impact on the colour palettes you choose. Most family rooms are huge, open areas that may accommodate various activities.

 

If yours isn't, though, you'll want to avoid dark or rich hues since they might make your sofa appear larger and more imposing. Light colours work well in dark spaces or have a lot of windows.

 

Because certain sitting rooms are located in less appealing areas of the house, such as the basement, a light-coloured sofa will make the space appear less dim and confined. Light colours will fade less in a setting with a lot of windows.

 

Avoid trends at all costs

Couches are an asset that should be treasured and kept for at least 7-15 years due to their ordinarily hefty price. As a result, we recommend avoiding trendy statement accessories. You could wind up with a pricey blunder if the trend passes.

 

As you can pay respect to trends that appeal to you, we recommend focusing your efforts on smaller pieces such as decorative pillows that will be less expensive to replace as the trend fades.

 

Keeping Stains at Bay

If you have minor children, the colour of a living room area sofa may be influenced by this. Your kids will most probably like to play in the living area, and you and your family may dine there as well. If this is the case, then tracked-back is the way to go.

 

Spills and mishaps are nearly inevitable when your sofa is covered in dirt, so you'll want to make washing those incidents and keeping your sofa looking nice as simple as possible. Browns, grays, and dark colours will easily disguise dirt and stains, prolonging the fresh and clean appearance of your sofa.

 

Choose if you want a bold or subtle piece of furniture

If you're unsure where to begin when selecting the appropriate colour for your sofa, consider whether you want a statement piece or something more subtle. This will allow you to limit your alternatives swiftly. Bright colours will make your sofa pop, while neutrals will keep it understated.

 

Your unique preferences will determine the best solution. Relaxing on a vibrant sofa each day, for example, could bring you a lot of satisfaction.

 

However, if you prefer a more sleek and simple look, don't feel compelled to abandon it to find a unique sofa. If you like a more subdued colour scheme, you can always dress up a piece of more impartial furniture with pillows and rugs.

 

 

Final Verdict: Where to Buy New Couches

You have so many alternatives to selecting a new John Lewis sofa that it might make your mind spin. Their couches are designed with stylish modern aesthetics in mind and can be adjusted to fit any size area.

 

They also have resources to address all of your furniture-related inquiries, such as the appropriate fabric for sofa upholstery. Get that sofa that you so desire today!

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Halloween Graphic Design Ideas for Kids


This spooky season is a time filled with candy, tricks and treats, and of course, costumes! There’s definitely a ton of things you can do to add that Halloween spirit to your graphic design. Here are some simple tips and tricks for your kids to have fun with their graphic design this October.

  • Use Halloween objects

To easily make your kids’ Halloween design be easily recognizable with the season, use some iconic spooky objects. They don’t have to be detailed and can even just be silhouettes and shadows.

  • Jack-o-lanterns and pumpkins
  • Black cats with green eyes
  • Witches on brooms
  • Cauldrons
  • Candies like candy corn
  • Bats
  • Spiders and spider webs
  • Haunted houses
  • Costumes- masks, witch hats, sheet ghosts

http://clipart-library.com/halloween-clip.html

Sprinkle a few of these in the background of your design, to accent text, decorate corners, make borders, or use one of them as the focus to build around. It will definitely add some spooky charm to your work.

  • Have fun with Halloween novelty fonts

Have some quirky fonts and lettering styles you’ve been eager and waiting for the chance to use? Don’t be shy to break them out, many of them suit the seasonal Halloween holiday theme. Here are some you can try out:

  • Scratchy handwritten letters can be extra spooky

October Crow - https://www.dafont.com/october-crow.font

  • Fonts with drip designs to look like a potion from a witch’s cauldron

Creepsville - http:/www.acidfonts.com/download/download.ashx?d=740352

  • Curling lines that look both slimy and creepy

Phantom Fingers - https://www.dafont.com/phantom-fingers.font

Unique to the Halloween theme and definitely fit for it, see what brings that spooktober feeling out best. Combine your font with catchy Halloween lines like

  • Trick or Treat?
  • Boo!
  • Happy Spooktober!

  • Color like candy

What catches other people’s eyes like bright colors? Halloween doesn’t have to be just orange and blacks, you can add jewel tones to make it more fun- bright purple like magic, or deep green like a spooky ghoul. Be inspired by your sweet tooth and use vibrant colors like what you see on candy and chocolate wrappers.

Now that you have an iconic Halloween object, a fun font, and a choice of colors for your palette (try to keep it down to around three), you’re ready to make your Halloween graphic! Digital, with paint, crayons, or markers, it doesn’t matter what medium you use so long as you have fun.

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Picking yourself a modern Christmas Palette


Christmas time. The most wonderful time of the year and the perfect time to make a great graphic design for the holiday season full of love and cheer.

One of the first steps to a great design is deciding on your color palette. Your Christmas color palette need not be the traditional red and green that can be a bit of a loud combination. When you want a modern blend of colors that can perfectly represent the Christmas spirit, you want colors that will look clean and sleek while still embodying the warmth and joy of the holidays.

Modern Christmas palettes aren’t loud a portray more of the softness of the season. After all, you have a warm fire in the living room, not light up fireworks for Christmas.

The traditional red and green make the cut, but to update those colors for your palette, go for the tints. Tints of red and green dominate your palette, usually with one dark shade to add some boldness. To tie it all together, add one neutral color like slightly off-white, a warmer tan, or a cooler grey. It all depends on what direction you want to go.

You can choose to do one dark shade and one tint each for red and green, then one neutral color to complete your palette.

Christmas time also usually means the warmth of the fire or warm home-cooked meals cooked together in the kitchen. To add some warmth and a little something different to your palette, you can go for the colors you usually see crackling in your fireplace. A happy orange or a warm pastel yellow can add a nice twinkle or magical streak to your palette. Modern palettes can also mean a little more minimal, like using several tints or shades of one color, then adding white and one color on the opposite side of the spectrum.

In this one, we use different colors from the green family, add white, and then pick from the opposite side of the color wheel and go red.

Armed with a modern Christmas palette, you can surely make a graphic design that showcases the things you love about Christmas- warmth and happiness surrounded by family, friends, and loved ones.

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Top 11 tips for advertising campaign: Understand colour schemes for logos & Creatives


Advertising must catch the eye of the target consumer. It must be bright and memorable to encourage the clients to try services or products. One of the important keys is colors. The colors you choose for your business logo will be the building blocks of your future corporate identity.

Spot on branding is crucial to the success of your business, and it all starts with a fabulous logo design. Therefore, in designing a logo you have to consider the message you wish for the logo to convey, as well as the psychology and the meanings behind different colors.This is what can help you make more money and attract more potential customers. 

Companies spend tons of their resources to launch the ad campaign and make their online advertising design popular. It helps in creating a bigger client pool, communicating with the regular customers, and promoting the brand name on the web. 

What’s the key element of a successful advertising project? The design idea expressed in the ad can define the way it hits the market. And JatApp is ready to share top secrets for the advertising creative strategy. These 11 tips will make your marketing graphic design ideas blow the market. 

graphic design institute

Perform better analysis 

It will take longer to work on the inner aspects of the ad project. But this is what can help you overcome the competitors, analyze the product better and make your marketing and graphic design memorable for the clients. Pay more attention to the in-depth details of the campaign and then concentrate on the outer aspect, such as design. 

Use CTAs 

It’s important to communicate with the customer through your ad. And an effective and well-developed CTA can be your proven way to interest the customer. It’s not only about the email marketing or ad blog posts where you can use CTA. You need to encourage the potential client in different ways starting from the advertising campaign. 

Use the right gaze 

In most advertising web design campaigns, a model depicts the main idea of the project. If you place your CTA on the main screen, the gaze of the model must be pointed out to the writing on the screen. It will give a double effect and won’t leave the readers out of the context. It’s a specific tip used by many design advertising companies. 

Emotions words are a must 

You may wonder how to use graphic design in marketing. With the help of emotional words, you can achieve better engagement with the customers. What are the types of emotional words? These are the words that relate to your feelings about the advertised product or service. There shouldn't be an abundance of such words, but you’d better insert a couple of them in your software for programing advertising design. 

Use popular ideas or personalities 

When a person can see a popular idea or celebrity in the ad, the level of trust is usually increased. The main thing for an advertisement design company here is to choose the right concept or personality. It must completely fit the context and add to the main idea of the campaign. Otherwise, it would be a failure. 

Choose the fitting font 

Different examples of graphic design in advertising show how important the choice of font is. When you show beauty products, you should go for tall and thin lines. It will work differently for sports ads or a political project, for example. 

Imagination is key to success 

You can find a moderate advertising design service to offer safe and proven ideas. Or you can use your imagination as a ruling power. Interesting ideas are always more popular than safe ones. People are bored of the common ways advertisers depict the information. You need to change it with some fresh ideas. 

Don’t make it too serious 

Advertising design software is meant to entertain the customers unless the topic is too serious to make fun of. If you work with common services and products, you can use jokes to make the ad campaign more memorable and enjoyable for the client. Some weird concepts are welcomed to make it sound hilarious. This is what helps to remember the ad. 

Work on the picture  

In-depth analysis and marketing strategy are essential for the ad campaign. But the final picture is everything. Your task is to make it professionally. What are the trends in marketing and design? What do people love the most? You need to answer these questions to make the right choices. 

Use different media channels 

It’s not enough to work with the TV ad only or allocate the whole budget to the Instagram post. Your task as a marketer is to analyze the most popular media channels for your target audience and launch the campaign on different stages. This is what’s going to bring the best results and help you promote the product better. 

Achieve impressive results and engage the audience with marketing and design tips 

It’s a real challenge to create an engaging and interesting ad campaign. A lot of steps and processes should be covered before you post your ad online. Design and marketing strategy is an essential part of the ad project. Make sure to take a complex approach when developing an advertising project to attract more people and promote your product or service with better profits.

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How Colors (Do Not) Influence Our Mental Health and Behaviour


Colors

Color is an eye's perception feature of different light waves. By capturing this or that energy influence, the eye transmits information to the brain, where a certain brain center is excited, which is responsible for different emotions, for different mental states.

The famous Swiss psychotherapist Max Luscher developed the so-called Luscher Color Test in the middle of the 20th century. The subject needs to arrange eight colors in descending order, demonstrating what he likes more and what less. This test allows you to determine the state of a person at the moment, shows what is happening in his soul, what he gravitates towards, what he is afraid of, what problems he has at the moment.

The sense of color is not available to all animals on Earth. Birds and primates have a full multi-colored vision, the rest distinguish only some shades. The multi-spectral vision developed in the process of evolution allowed a person to receive a huge amount of information about the world around him. The visual cortex is capable of recognizing thousands of colors and shades. There are three colors, the so-called primary colors, to which the eye reacts immediately: red, green, and blue. Although not all people are able to distinguish colors, according to statistics, 8% of men do not have the ability to perceive colors, 0.5% of women have color blindness.

Our perception of colors is influenced by various external conditions: sunlight or electric, natural fire. The eye adapts to the light source in different ways. In some people, idiosyncrasy occurs - this is a genetically determined reaction in response to a certain nonspecific stimulus. For example, a person cannot perceive some products or colors for unknown reasons. Some people cannot eat orange fruits and vegetables. Napoleon Bonaparte never rode white horses. But in general, dislike for certain colors is a rather serious thing. If the color at home does not suit a person, this can cause internal discomfort, up to the development of serious diseases: irritability, depression, insomnia, anxiety disorders.

Sometimes colors are used in treating depression, anxiety, or while quitting alcohol. In those cases, colors can indeed be a nice addition but will never be enough. So better have a consultation with a therapist if you have mental health issues or find information on quitting drinking on AddictionResource.

How exactly colors affect the psyche

The color therapy method has been known since ancient times. For example, it is scientifically proven that color can regulate the desire to eat. If you want to eat less or stop drinking alcohol, hang in the kitchen as many pictures in which there are blue and purple colors or screw in a blue light bulb, lay a black tablecloth on the table. All of these colors help reduce appetite.

Do you want to stimulate your working condition? You need purple and red. Those who are persecuted by depression or quit drinking are advised to wear yellowish glasses.

In medicine, colors are used for treatment to affect the psychophysiological state of a person. Red can have a positive effect on a person due to its stimulating properties, but with prolonged exposure, it gives a negative effect. Sometimes it even raises the temperature. Yellow is encouraging. The color of cheerfulness, warmth, sun, therefore it is often used in advertising. Orange adjusts to communication, easy rapprochement. Gray evokes a sense of neatness, restraint. Purple can cause anxiety, while for someone, on the contrary, it increases efficiency. Blue relieves tension, soothes, and can reduce the heart rate. Black helps people better concentrate, avoid many mistakes, and focuse attention. Green and white are neutral colors that do not have a strong effect on the human psyche. Although green is calming, it is believed to normalize high blood pressure.

However, you should perceive these examples rather conditionally since the influence of colors also depends on temperament, on the properties of a person's character. For example, there are people who absolutely do not need to surround themselves with the colors of the red group but should replace them with shades of the cold group. For secretive people, shy ones, it will be useful to support themselves with a group of orange, yellow tones. It is better for older people and children to maintain bright and light shades in the space where they live. Children need a bright color without fail, as it stimulates their mental, intellectual development.

Biology or evolution?

Our color preferences are based on internal biological mechanisms, largely due to evolution. The researchers hypothesized that color associations could have been formed in the early stages of human history, when a person associated blue with night and, accordingly, with passivity and bright yellow with the sun and activity.

But why do we still face the stereotype that men prefer blue and women like pink? The researchers argue that this difference follows from evolutionary changes in the minds of people during the hunting and gathering era.

In those days, women needed to see red and yellow fruits among green foliage to find food. In the future, this factor influenced the formation of color preferences in the next generations of women.

The ability to perceive color, and in particular the ability to discriminate the wavelength of red, may have been of greater adaptive value to gatherers (i.e., women) than to guardians of stocks (i.e., men), leading to the formation of modern visual tastes and preferences.

Sometimes it doesn't work

You could have heard that pink is associated with happiness and compassion, some people could call it feminine. Many psychologists experimented with pink, trying to find a practical use for it, and finally, the so-called Cool Down Pink appeared. This eye-pleasing shade of pink, developed by Daniela Shpet, was used in several prisons in Switzerland for repainting the prisoners' cells. They tried to apply color therapy not only in the Peshvis prison (canton of Zurich). In the canton of Graubünden, the Realta prison tried to ennoble the inner world of prisoners in the same way, but two years later they repainted all the premises in a neutral gray-white color, according to Tribune de Geneve.

Thomas Knoll, former Enforcement Officer in Peshvis and now Director of the Swiss Correctional Staff Training Center, said in a radio interview: "We saw almost no effect from the pink cell. If the influence can be noticed, then it is extremely weak and does not justify the effort." He mentioned one cell because there is indeed only one pink cell in Peshvis. And there were several dozen aggressive prisoners, whose behavior was watched by the guards for a year and a half. The experiment was conducted as follows: thirty people were placed at different times in the pink cell, the other thirty remained in standard "apartments." The behavior of the participants in the experiment was compared on the first and third day of the experiment, but the observation protocols showed almost no difference.

Testing is done in other prisons as well. The pioneer of repainting in pink was The Pfäffikon prison (canton of Zurich) - back in 2006. A prison in Ham commune in the canton of Zug has recently set up a pink cell. There are about twenty such rooms in the German-speaking cantons and only half a dozen in Romanian Switzerland.

Psychologist Isabel Müller also uses colors in her work but believes that simply repainting the walls is not enough; it is also necessary to carry out individual work with prisoners using color pictures.

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7 Website Design Tips for Color Blind Users


Color plays an important role both in the real world and in the digital world. It is important to use colors not only to enhance the design of a website but also to inspire emotions.

You may already know that each color can evoke specific emotions. For instance, black is associated with elegance.

People with color blindness, however, may have difficulty distinguishing and guessing colors.

It is, therefore, crucial to optimize your website for impaired users and make it accessible to everyone to enlarge your audience and sales potential.

To that end, this article will provide you with some helpful tips for designing your website for color-blind users.

Also, if you prefer a ready-to-use template, we'll provide you with a selection of some of the best TemplateMonster's WordPress themes at the end of this post.

Let’s dive right in.

What is color blindness?

Color blindness refers to seeing colors differently than the average person. This is also known as color deficiency.

This impairment makes it difficult for them to distinguish and guess certain shades and colors, such as red, green, and blue.

The primary cause of color blindness is the absence of light-sensitive pigments in the cones of the eye

7 Tips for designing a better UX for color-blind users

This section will provide you with seven tips for designing a better UX for color-blind users that will increase conversions.

1.   Avoid certain combinations of colors

Colorblind individuals may have difficulty visualizing and identifying certain color combinations.

It is therefore prudent to avoid the following forbidden color combinations in order to prevent this from happening:

  • Red and green.
  • Green and brown.
  • Green and blue.
  • Blue and gray.
  • Blue and purple.
  • Green and gray.
  • Green and black.

Other than avoiding these color combinations, you can also make use of colors more effectively if you are familiar with the color-identifying system for color-blind people.

2.   Make it monochrome

It is obvious that the best way to design your website for colorblind individuals is to use just one color instead of a combination of colors.

It doesn't mean to have a black-and-white website, but to use contrasting colors that even impaired people are able to clearly distinguish.

In Google Maps, for example, color-blind people can see the differences since it uses different hues, as well as green for no traffic and red for busy traffic, to allow color-blind people to distinguish between them.

monochrome

3.   Use high contrast

Even though color blind people cannot see the correct color, they can detect differences in brightness, saturation, and contrast.

Thus, you can leverage this to your advantage since many people afflicted with this condition do better with bright colors rather than dark ones, which have a tendency to blend together.

4.   Use thicker lines

A person with a mild case of color blindness can often distinguish a color if it appears in abundance.

Thus, a thin line of color with less than sufficient contrast won't appear as the right color to them.

Instead, use texture. In infographics and maps, in particular, you can use texture alongside color to help distinguish objects.

5.   Use colors together with text, symbols, or icons

When designing a website, you shouldn't just rely on colors as a communication tool. Instead, symbols and icons can assist in such a case, and they are also beneficial to people who are colorblind.

Despite the inability to see the color clearly, they can understand what the context or the action entails at a glance thanks to the visual representation.

As an alternative to symbols and icons, you can also include text with the color or image.

In this way, both impaired and normal people will be able to understand the type of color if they are confused or are unable to determine it.

6.   Adjust saturation and brightness

By adjusting the saturation and brightness of some of the colors on your website, you can optimize them for color blindness as well.

You can, for example, choose only one color or a limited number of colors and adjust some aspects of light, saturation, and hue to make your website more appealing.

Using this method, you can start with one color and create different variations of it.

A color-blind person would then perceive each sample of the color as an individual part of the design.

7.   Make links easy to spot

Links on a web page can be important, so it is important to ensure that they are easily visible and distinguishable for all users, including the visually impaired.

A color-based approach is not the best option in such a situation, as some people may not be able to tell it apart from normal text.

To emphasize the linked text, it should be underlined or accompanied by icons or symbols.

5 best accessible WordPress themes

In this section, you can find five of some of the best WordPress themes available on the web. They all present a professional design and are optimized for both users and search engines.

Monstroid2

wordpress theme

DETAILS | LIVE DEMO

Monstroid2 is a multipurpose accessible WordPress theme that embeds over 300+ pre-designed pages. It is easy to use and customize. Thus, you’ll be able to adapt to color-blind people easily.

Hazel

modern theme

DETAILS | LIVE DEMO

Hazel is a minimal WordPress theme that is ideal for people with color blindness issues. The design minimizes the use of colors and presents a neat and organized layout that clearly separates each section and element.

Techno

multipurpose wordpress theme

DETAILS | LIVE DEMO

Techno is another multipurpose WordPress theme designed specifically for IT solutions. It includes templates and pages that are fully customizable; you can change the colors, images, fonts, and more. It has all the tools you need to make your website more accessible.

Webion

modern business

DETAILS | LIVE DEMO

Another great accessible WordPress theme is Webion. Due to the black and white color scheme, color-blind individuals are less likely to misunderstand or have a poor user experience.

Meltony

business website

DETAILS | LIVE DEMO

Meltony is an accessible WordPress theme that makes minimal use of colors and separates each section logically, improving the usability for colorblind users.

Conclusions

Your website's accessibility benefits you in many ways, including brand reputation and conversion rate.

We have listed some of the best tips for optimizing or designing your website for color-blind users in this article.

Although some of these strategies might seem complicated, they are actually fairly simple to use once you understand all the potential misunderstandings, and it only takes a little time and effort.

If you don't want to start from scratch, you can consider using some ready-made templates listed in the article's last section.

If you're looking for other ready-to-use accessible templates, you can browse TemplateMonster's marketplace. You can find thousands of digital products designed by experts around the world there.

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