Colors, Human Growth Hormones, and Creativity


How Colors Can Affect Our Mood and Energy

Most physicians and scientists will agree that the human body is a complex system. And this is for good reason as it is an extremely well-organized structure comprising of cells that work collectively to accomplish a myriad of functions necessary to sustain life. To further put this into perspective, the human body is home to approximately 37.2 trillion cells, all of which are responsible for performing specific functions. Some of these functions entail enabling the body to absorb nutrients from food and then converting it into energy. As impressive as cells are when they work independently, they are even more impressive when they work collectively. For example, when cells in the body group together, it leads to the development of tissues. These tissues play an integral role in terms of developing and maintaining vital organs, some of which include the brain, heart, liver, and lungs. It is worth noting, however, that For cells to carry out these numerous functions in the body, they require help from the endocrine system.

 

What Is the Endocrine System?

 

When it comes to the endocrine system, the long and short of it is that it is a chemical messenger system comprised of hormone-secreting glands. For reference, the glands that make up the endocrine system include the pancreas, pituitary, thyroid, parathyroid, and adrenal glands. The testes, in men, and the ovaries, in women, are also part of the endocrine system. That said, when these glands secrete hormones, they enter the blood or extracellular fluid. From there, they begin looking for target cells that have matching receptors. Once found, these hormones will bind to these cells and dictate the role they are required to perform in the body.

 

To understand how all of this comes together, let's take a closer look at how human growth hormones (HGH) interact with cells in the body. According to data published by the Research Collaboratory for Structural Bioinformatics (RCSB), HGH, which is secreted by the pituitary gland in the endocrine system, targets fat cells to help reduce stored fat, promotes protein synthesis, regulates blood glucose levels. All of these actions are essential in regulating metabolism. The role of hormones secreted by other glands in the endocrine system is quite similar insofar as they target specific cells to carry out functions necessary to promote health and also sustain life.

 

How Is the Endocrine System Related to Cognitive Function?

 

Along with targeting cells to help regulate metabolism, growth, and even cell reproduction, human growth hormones are also essential in terms of cognitive function. For context, cognitive function is a term used to describe a host of mental abilities that enable individuals to learn, think, reason, and make decisions. One study, in particular, which was published by the National Institutes of Health, revealed that growth hormones (GH) coupled with IGF-1, also known as insulin-like growth factor-1, helps protect against neurodegenerative diseases, such as Alzheimer's disease. At the same time, these two hormones also have a positive effect on memory, reasoning, and other cognitive functions, according to researchers involved in the study.

 

Creativity and Growth Hormones

 

For those who have spent any significant amount of time around writers, musicians, artists, and the like, you know just how amazing it is to witness their creativity on display. What you may not realize, however, is that creativity and growth hormones are interconnected. And this is because the pituitary gland, which secretes GH, is attached to the hypothalamus. For reference, the hypothalamus is located beneath the thalamus, the part of the brain responsible for relaying sensory information. This sensory information plays a role in the creation of novels, art, music, and much more among those who are exceptionally creative.

 

How Colors Can Affect Our Mood and Energy

 

When it comes to sensory information, and the role it plays in terms of creativity, colors are a part of that equation. The same applies to emotions, stress levels, behaviors, and overall mood. For example, some studies show that when we observe warmer colors, such as red, yellow, and orange, in our environment, it can trigger feelings of comfort and warmth. These same colors can also serve as an impetus for feelings of anger and hostility. Conversely, when we observe cooler colors, such as blue, purple, and green, for example, they tend to have a calming effect. However, it is worth noting that these same cooler colors can also evoke feelings of indifference or melancholy. All in all, colors, along with GH and other hormones produced by the glands housed in the endocrine system, can influence not only mood but also energy. After all, if you're feeling sad, angry, or anything in-between, your energy levels will go up or down accordingly.

 

Why Does an HGH Deficiency Affect People Over the Age of 40 the Most?

 

For all of the many miraculous things that take place in the body as a result of human growth hormones and their interaction with cells, it is worth noting that GH production naturally declines with age. To further illustrate this point, studies show that GH levels in men and women decline by 14 to 15 percent every 10 years after age 30.

 

For reference, at age 20, the pituitary gland secretes about 500 mg of HGH per day compared to just 200 mg per day at age 40. For this reason, many men and women develop a human growth hormone deficiency when they reach age 40. Here you may find a report of how effective hgh can be for men over 40. Fortunately, there are FDA-approved medications and dietary supplements that individuals can take to boost low human growth hormone levels. These medications and supplements help normalize Growth hormone production while resolving many of the unpleasant symptoms associated with an Human growth hormone deficiency, including memory problems and stunted creativity.

 

Bottom Line

 

In summary, HGH, much like the hormones produced by other glands within the endocrine system, play a significant role not only in our physical health but also our mood, emotions, and overall psychological health. That said, if you’re over the age of 40 and suspect that you have an HGH deficiency, it might be in your best interest to schedule an appointment with an endocrinologist as soon as feasibly possible.

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Logo Design - Expert Tips For Choosing the Best Colors


choosing best colors

 

So, you've come to the point in your company branding efforts when it is time to choose the best color scheme for your business logo. Or you will be the designer of that logo, piled up with tons of logo designs, colors, and elements your client finds inspiring. And endless possibilities can oftentimes lead to counter effect - a pile of crumpled papers tossed around the bin. That's why we present you with an ultimate guide, drafted by an expert logo design team, to the best color for logos in 2020.

 

Why is the choice of colors for a logo so important?

 

You may be asking yourself now "Why should I care? My logo is not important, what I sell is". And not to forget the designers who sometimes give in to the wishes and behests of their clients, contrary to their own opinion. Limitless options make it easy for both sides in the process to lose track of fine logo design practices. However, there's one thing to always bear in mind - logo is not merely a necessary illustration, it is your signature.

 

With now pretty much every industry niche being quite saturated, it has never been more essential to make your business stand out among the competition. Spot on branding is crucial to the success of your business, and it all starts with a fabulous logo design.

 

The colors you choose for your business logo will be the building blocks of your future corporate identity. Therefore, in designing a logo you have to consider the message you wish for the logo to convey, as well as the psychology and the meanings behind different colors.

 

 

Colorful, monochromatic, or a black and white logo?

 

In response to us being visually bombarded via the Internet, television, or physical ads such as billboards, graphic (and web too) designers have, in the last couple of years, shifted their art towards a more minimalistic approach. While there are pros and cons on each side, the answer to whether or not your logo will be colorful, monochromatic, or black and white lies in your business niche.

 

For example, a children's toy store or a doughnut shop rely on attracting their customers using colors. Thus, going with a black and white logo would be a complete flop. On the other hand, businesses who wish to portray professionalism, expertise, and elegance should tone down their color choice. Here, a monochromatic or a black and white logo could prove to be a success.

 

Opting for colors will bring vibrance to your logo, highlight your brand's message and strength, and ultimately, evoke emotions in potential customers that will lure them to convert. Another benefit of going with a colorful logo design is enhanced recognition among your audience. We all undeniably know the brand colors of Coca Cola and McDonald's. Outstanding color choice and powerful brand message can do wonders for your business.

 

Why do you need a black and white logo?

 

There's a saying in the graphic design community that says that the logo is good only if it works well in black and white. If the logo remains effective, memorable, and associative to your business even after stripped of its colors - know it's a winner.

 

However, even if you go for a logo with colors, you'll still going to need its black and white version for various purposes, such as scanning and faxing, partnerships and collaborations, or printing special products.

 

Colors or not, it all boils down to the emotion you want people to feel when looking at your logo. And that's where color psychology comes in.

 

Color psychology - meaning of colors in logo design

 

The impact of colors on the feelings and behaviors of humans has been, for decades, in the spotlight of numerous psychological research. Surely, personal preference, context, earlier experience, and culture can affect the varied interpretations of the same color. Psychological research have, nevertheless, proved the existence of general connotations related to different colors.

 

White, for example, in the Western world symbolizes purity and innocence, whereas on the East it signifies mourning and bad luck. Moreover, a single color can sometimes represent conflicting ideas, such as red which is being perceived as both the color of love and aggression.

 

Understanding the implications and psychology behind colors can help you make the best decision for your company branding. Thus, let's dive into the meanings of colors and emotional responses they prompt.

 

Red for the burst of energy

 

If you're looking for a powerful, energetic, and passionate vibe for your logo design, red is your go-to color. The most attention-grabbing in the color wheel, red is intensive and exciting. It symbolizes love and romance, but also anger, blood, and danger. Red is shown to increase heart rate and blood pressure, which is why it is wonderful for the shopping and food industry. However, if you're aiming for a more professional, mature, and classic style, red may not be the best choice.

 

Blue - the perfect balance of modern and classic

 

Professionalism, wisdom, trustworthiness - this is what blue stands for businesswise. If you aim to evoke the sense of dependability, stability, and reliability in customers, blue should definitely be your choice. The color of oceans and the sky, blue signifies authority, calmness, intelligence, and spirituality. Considered rather conservative, blue is unsurpassed for any business where honesty and trust play crucial roles - economy, law, medicine, transportation, technology, etc. Conversely, blue rarely appears as the color of food in nature, so it shouldn't be used in the food industry.

 

Green is a step closer to nature

 

Green is an amazing choice for the food industry, primarily for organic, natural, and fresh products. It doesn't put a strain on our eyes, which is why it is perceived as calming, and thus a suitable color for environmentally-friendly products. Besides, green is, especially in the US, the color of money, but also the color of growth and health.

 

Yellow for accessibility and playfulness

 

A warm, happy, and optimistic color that stimulates the mind, increasing logical and analytical processes. Although it symbolizes open-mindedness, luminosity, and cheerfulness, too much of it causes feelings of anxiety, fear, and self-criticism. Yellow keeps people moving, therefore, choose it wisely where you want your customers to move. Adequate uses of yellow are fast food restaurants, outlet stores, and entertainment businesses.

 

Brown - reliable and natural

 

Darker hues of brown stand for seriousness and trust, whereas lighter, earthier tones signify friendship, warmth, and nature. It's a mature and reliable color that shows off the strength and comfort of your business. This color is a fine choice for any outdoor, farming, nature activities.

 

Orange is adventurous

 

Taking the best of both worlds (red and yellow), orange stands for socializing, optimism, and self-confidence. It sparks motivation, creativity, and joy for life, making us talk and spend more. This is why orange is often a choice of restaurants, travel agencies, and children's toys.

 

Purple - luxurious and mysterious

 

Sexy, rebellious, powerful, sophisticated - purple color is not for just any business. As it symbolizes extravagance and wealth, use purple if you're aiming primarily more well-off customers, lovers of antique, handcraft, and especially women.

 

Gold is for the winners

 

Prosperity, abundance, and wealth are what the color of gold is made for. Similarly to the purple, gold should be used to symbolize money. Gold is magnificent for marketing and packaging, however, it tends to look khakiish when used on websites – a fact to keep in mind.

 

Gray to show control

 

Conservative, long-lasting, and classical. Gray is a great choice for tech, legal, and financial industries as it implies reliability, endurance, and security. However, certain hues of gray may look dull and lifeless.

 

White and black - eternal classics

 

White is the color of purity, innocence, fresh beginnings, and blank slates. Black, on the other hand, symbolizes strength, formality, and sophistication. Used separately or together, both colors are majestic for any business trying to look sleek, modern, and classy. They're elegant, luxurious, and sophisticated. Moreover, black and white complement all colors, in case you opt for tweaking your logo design sometime in the future.

 

How many colors should your logo have?

 

Less is more - and it's definitely true when talking about color combinations for logo design. Besides, it's an excellent idea to keep it to two to a maximum of three colors for your logo. Anything above that will look exaggerated and complicated.

 

Best color combinations for your logo design

 

As we've already mentioned before, black and white is endless color combination. However, they may not always the best fit for your business niche. Still, if you're aiming for a moderate vibe of your logo, a monochrome color scheme could do the trick. Monochromatic schemes use only one hue but can use various shades, tones, and tints of that hue to create the cleanest, simplest, and most memorable logo design. PayPal, Apple, Nike, and CocaCola are only some of the companies known for their amazing monochromatic logo color schemes.

 

The two-color combination is probably the color scheme most used for logo design. The industry standard, a combo of two colors creates an eye-catching effect. Some of our favorite two-color combinations are:

 

  • blue and yellow/orange - Yellow and orange are vibrant, lively, and energetic colors, thus they tone down the seriousness and pragmatism of the blue, giving the logo a fun, modern edge. Blue remains indicative of trust and authority, but yellow/orange amplifies confidence and grabs attention.
  • black and orange - this combination promises an adrenaline rush, as black evokes mystery and power, whereas orange lends the sense of thrill.
  • purple and yellow - the perfect combination of extravagance that simply grabs your clients' attention and evokes the feelings of energy, creativity, and optimism.
  • black and gold - for the ultimate sense of luxury, wealth, and elegance, eternal and mystic black will suit the sophisticated gold perfectly.

 

For a three-color combination, we suggest consulting a color wheel and trying out analogous or triadic color schemes. The first uses colors that are adjacent on the color wheel, creating a harmonious feeling pleasing to the eye. The latter color scheme uses colors equally spaced around the wheel. Triadic combinations of colors are orange-green-purple or red-yellow-blue, used by Burger King.

 

 

Let's wrap up

 

Your logo is the starting point for the entire branding process of your business, and thus, the color scheme you decide on for the logo design will transfer to every piece of your corporate identity.

 

An exceptional logo is memorable, distinctive, appropriate, and ultimately simple. Its elements should tell the story of your brand, and its colors apprise the message and evoke the feelings you wish your clients to have when interacting with your business.

 

Black and white are eternal classics and a principal square one for assessing the efficiency of your logo, but going colorful benefits you in terms of provoking a wide range of emotions in your potential customers.

 

Colors of your logo are a powerful tool that will enable your brand to leave a lasting impact that creates a more substantial connection with your audience. Therefore, take some time to consider what each color says about your brand, try out different combinations, and reach out to an experienced graphic designer who will assist you in making the best color choice for your logo.

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See How To Add Color Back Into A Funeral While Still Showing Respect


Showing Respect

 

Funerals for centuries have called for a pretty strict dress code, with black being the predominant color. Today wearing black is done to show respect for the dead as well as the family. Wearing colors to a funeral is thought of as disrespectful. So when we talk about adding color to a funeral, we are not talking about showing up in a bright yellow dress but adding color to where you can to celebrate the life of your loved one.

 

Adding Colors To Your Funeral Stationery

 

Memorial Programs

A memorial program is a great place to add a splash of color. Incorporating your loved one's favorite colors into the memorial service program template is a fun way to bring just a little bit of personality to the design. It can also help set the tone of the memorial and bring a smile to someone's face as they remember how kind, fun, and dear their friend or family was during their life.

 

On top of being a great way to bring color to the memorial, a memorial program is simply a great idea as you can outline the program, so guests are aware of the proceedings. This will help guests feel more included as well as help them be preset.

 

Celebration of Life Announcements

You may have family members or friends who cannot attend the funeral for one reason or another. Sending them a celebration of life announcements is a great way to include those not able to attend. Once again, you can use color to bring out the personality of your loved one that has passed. We recommend adding a photo to the front of the design with a colorful border or background of whichever was your loved one's favorite color to make it stand out. On the back of the card, including a favorite story, memory, or even quotes, will give those who did not attend a keepsake that they can hold onto and remember forever.

 

Floral Arrangements

Every funeral has beautiful floral arrangements, so why use these arrangements to bring even more color into the funeral setting. As many friends and family will offer to purchase a floral arrangement for the funeral,  have a few different options selected that you can direct them to, you will be able to ensure that the colors are cohesive and that the floral arrangement represents your love one. So we recommend working with a local florist to have several arrangements put together that they can offer when someone calls in to buy an arrangement for the funeral.

 

A funeral is always a difficult time, so why not add a little color to bring some of the joy and excitement your loved one brought to everyone else. These are just a couple of ideas of how it can be done, but there are always a thousand different ideas on how to do it. So if these ideas don't work for you, add color in your own way.

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5 Color Palettes to Inspire Your Branding


Brand your business with amazing color combinations to ensure a positive reaction from your potential customers. Consider the fundamentals of color perceptions, which we will mention ahead, and get your colors on!

 

When you brand your business with pleasing color palettes, you make your target feel comfortable enough to do business with you! It starts from the moment your create your logo whether you decide to use color pantones or hex codes. A Logo Creator for example, gives you template options which you can work on if you don’t feel like starting from zero. Color your brand with your personality and your values!

 

Colors Impact People Emotionally

 

Color schemes have a psychological impact you need to consider while you build a brand. This is why picking your colors is such an important task! You can create the perception you’re after in order to attract the specific market you want. People are very visual, so colors can impact them emotionally. To understand this better, let’s take a look at general meaning behind the most commonly used colors:

color scheme

 

Get Inspired with These Color Combinations

 

We have gathered the best color combinations for different business industries so you don’t have to break your head coming up with a harmonious mix. First, determine your brand’s personality by asking yourself:

 

  • Is my brand masculine or feminine?
  • Is my brand playful or serious?
  • Is my brand luxurious or affordable?
  • Is my brand modern or classic?
  • Is my brand youthful or mature?

 

This will help you decide which colors best represent your business personality and which will attract the kind of customers you want. Now let’s get to it by industry and get some color palette ideas that are on point!

 

Colors of Technology

color combination

 

Most tech businesses want to look innovative and bold, like they will be the next big thing. Because you are trying to appear innovative, don’t be afraid to step out of the typical blue or green. You can use other great colors like purple, yellow, orange, etc.

color of technology

 

As you build your tech business, colors are an entirely personal decision. You should be informed on color psychology plus your brand's personality in order to make a more informed decision. Consider things like, is your business related to social media? Is it an app?

 

Colors of Healthcare

color combination

 

You trust healthcare businesses with your life and this is why their branding should evoke that feeling of security. Because these kinds of businesses have a huge responsibility with the community, their image should be professional, authoritative, and peaceful at the same time. Most healthcare businesses rely on mainly blue tones, but you can definitely get inspired by these colors and try something fresh!

colors of healthcare

 

Colors of Legal

color combination

 

Legal businesses should have a minimalist logo. Most legal businesses choose sober colors to appear professional and keep it basic. They usually decide to use only one or two colors.

colors of legal

 

Colors of Marketing

color combination

 

Marketing brands usually want to appear as young, modern, and creative! They want to dazzle their clients while still keeping it professional. The challenge for these kinds of businesses is to have branding colors that are both cool while classic. I mean, they still need to be taken seriously. Among the industry, most leaders opt to use purples and they see their brands as feminine.

colors of marketing

 

 

Colors of Real Estate

color combination

The real estate competition is fierce! Clients need a brand that they sense they can rely on. If your business is in real estate, just like in healthcare or legal businesses you want your colors to say: trust me. This is why most businesses go with a blue color. Remember you can use awesome color combinations to give your customers the whole message! Try these:

colors of real state

 

Using a Logo Maker

 

Inspired by a huge library of templates in combination with helpful information on color perceptions, you can design your logo easily using the best colors for it! The rest of your branding is a piece of cake once you have your logo and your branding colors (fonts are huge too by the way). If you decide to create your logo design with an online tool, look for one that allows you to input your exact hex codes for your brand colors.

 

So now you know! Start creating that unique experience for your customers with a totally fabulous color palette!

 

Authors Bio:
Valeria Santalla is a multi-disciplinary marketer and content writer that loves to create branding assets for local business. She currently collaborates at Placeit.net, one of the largest logo maker and design template libraries on the internet.
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How to Effectively Integrate Your Brand's Colors into Your Storefront Location


color branding

Brand consistency is one of the most important aspects of making your store memorable to consumers. Every time customers interact with your brand, online or offline, they should be reminded of who you are, which requires using the same images, logo, colors and message.

Experts estimate it takes five to seven impressions before someone remembers a brand. That number may increase as more and more brands go online and clamor for the attention of a limited pool of customers. If you want to be memorable, you must present your brand in a similar way over and over using a variety of methods.

Using your brand colors in every interaction, including in your storefront location, is a great way to create a memorable impression. However, integrating brand colors into a storefront isn't always easy. You may be limited by the construction and colors already present in a rented space, for example. Fortunately, there are some features business owners have control over when it comes to storefront branding.

1. Create Display Windows

Creating window displays that draw people inside is a bit of a challenge. You have to highlight some of your more popular or recent items. However, your display windows are also a great place to integrate some of your brand colors, either through signage or selected products. Think about what might catch the eye of passerby as they walk past your store. What colors surround your windows and what will pop out to potential customers?

2. Change the Wall Colors

If you are in a location where you're allowed to paint, change up the wall colors so they coordinate with your brand colors. Think about the colors in your palette and what compliments them. If your colors are vivid, you may only want to use the brand colors as an accent and stick with trendier neutral tones for the background. Different types of colors have a different impact on your audience. For example, you can use black as a neutral color and to create a sense of mystery or stick with light greens and sandy browns for a sense of tranquility.

3. Add Signage

Signage is a way to incorporate the colors you want without changing the walls or altering more permanent store features. Using signage is particularly useful if you're still developing your brand colors or testing out colors before making a change. Signage is relatively inexpensive, but still makes an impact on store visitors. Use vinyl signs in the color of your choice or add color elements over a white vinyl sign. You can also use signs to point customers toward your register, sale items or to highlight new arrivals in your store. Don't be afraid to incorporate both brand colors and accent colors for attention.

4. Invest in Bags

What color are the bags you put purchased products in? Using customized bags is a great way to add additional branding that utilizes your company colors. Whenever the person leaves your store and others see the bag, the bag should be immediately recognizable as a company standard. Using a signature color boosts brand recognition by about 80 percent, so business owners should look for every opportunity to do so.

Think about the last time you visited a local mall. You may have seen someone walking out of Victoria's Secret with a pink and black striped back. You immediately knew what brand they purchased from. Perhaps you noticed a black back with white letters from Hot Topic. What colors scream your brand identity, and how can you put that on a bag so everyone sees the visualization?

5. Employee Uniforms

Depending upon what kind of store you run, employee uniforms might be a good idea. Keep in mind that uniforms allow store visitors to readily identify who works there in case they need assistance. The uniform should match the overall branding of your business. If pink is your signature color, invest in pink shirts with your logo or black shirts with a pink logo. Think about what type of uniform best represents your brand and how to add your company colors to the outfit.

If you've ever gone to Best Buy, you know employees are easy to spot because of their shirts with the bright Best Buy logo. Go out to eat somewhere like Hooters, and the orange shirts of the servers pop and grab your attention. No matter what your brand colors may be, your employee outfits should highlight them and make the store memorable.

6. Floor Signage

Adding signage to your floor draws customers in for sales and other events and directs traffic through your store. You can even use three-dimensional signage to draw them into a sensory experience. Signage can be used both outside your store, such as in a shopping mall (if the mall allows it) and inside the store to direct customers down a planned path. Think about footprints in your primary brand color that lead the way to a new, featured product.

Brand Colors Matter to Storefront Locations

Adding in brand colors gives your store a unique identity. Keep in mind, though, that the overall aesthetic of your store is much more important than simply throwing up certain colors. It's okay to limit how much you use your brand color, but there are some places you shouldn't shy away from it, such as a sign for your storefront. With a little attention to color and how it impacts your store visitors, you should find a balance between branding and usability.

 

 

Lexie is a graphic designer and typography enthusiast. She spends most of her time A/B testing websites and creating style guides. Check out her blog, Design Roast, and follow her on Twitter @lexieludesigner.
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Breaking Out of the Norm for Valentine's Day


colors

Wining and dining is the traditional way to celebrate Valentine’s Day, but you don’t have to follow the crowds for a meal out and a dozen red roses delivered to her office if you and she don’t want this. Having a date night on Valentine’s Day that is just a little bit more special will still be a great celebration of this day of love.  Colour can play a big part in your Valentine’s Day celebrations, which whilst traditionally represented by red, has in more recent years embraced an entire range of popular colours.

Red is famously romantic, but other colours can be used to choose your Valentine’s Day gift, with green representing renewal and yellow conveying optimism. When looking for Valentine's gifts for her, whichever colour you choose can add extra meaning.

Colours to love

For many of us, colour raises emotion, and we instinctively have a favourite for a whole host of reasons. Yet, throughout history, specific colours have been used to define different feelings and to mark different cultural events and ceremonies for centuries, going back to ancient civilisations.

Colours also affect us subconsciously, in the sense that we may not even be aware that we are being affected by it. This is why colours are separated into two groups of warm and cool colours. You can use the meaning of different colours to add to your Valentine’s gift that fits your beloved best.  She will appreciate the extra efforts you have made in choosing their special gift.

Red

For passion and drama, red is the most popular Valentine’s Day colour with its association with love, courage, strength and excitement. In Chinese culture, red represents luck and prosperity. If you are buying a gift for someone who loves red, you know they are passionate people, with enthusiasm for life. Tickets to see a favourite sports team, a band or admired singer is a great gift for this individual.

Orange

Orange is the colour of encouragement, warmth and enthusiasm. Orange is also a great colour if she wants to be inspired into action or have a positive outlook on life since it is both a motivating and encouraging colour. Gift ideas for those who love orange include charity gifts to support those less fortunate or a book of favourite photographs from the last year or the best photograph of you both as a couple.

Yellow

The colour of optimism and youthfulness, this is also the colour of sunshine. A sunflower bouquet is something that will be adored by this Valentine, in place of traditional red roses. Yellow is also the colour of success and confidence, whether you have it or want it since it is said to stimulate the left side of the brain, responsible for clear, fast decision making. For Valentine’s day, add a letter of love to let your beloved know they are the sunshine in your life, so they do not misunderstand the colour of yellow, which can also mean cowardice.

 

Pink

Mixing the passion of red with the purity of white creates a message of tender, nurturing love. This is the perfect colour of gift for your Valentine if she has become a new mother since the last celebration of St. Valentine.  A new jumper in pink or some magenta leggings would make a great gift.

Blue

A shade of blue, the colour of the sea and sky is a tranquil, peaceful colour that also conveys trust. The colour also inspires confidence, loyalty and responsibility. Those who like blue are usually conservative in nature, so if you’re planning a big party for Valentine’s Day, include them in the planning as they’re not so keen on surprises.

Green

Growth, renewal and a celebration of life are all conveyed by the colour green. Plant a tree in your joint names, either in your own garden or in a plot special to you both. Make the tree a fruit tree, and you can be enjoying apple pies together in the future. If you have less space, a rose bush, or a bonsai tree may be a gift your Valentine will love.

Violet

A mix of red energy and blue calm, violet is the colour of spirituality, reflection and self-awareness. Those who like violet are usually introverts who may enjoy books, walking holidays and the simple pleasures of a lunchtime picnic in the local park as a way to celebrate Valentine’s Day.

Brown

Brown denotes stability and a solid foundation, reliable and wholesome; warm and reassuring. On it's own, brown can seem like a dull colour but combined with others, including gold and copper, it can become elegant. A wood framed mirror with embellishments or a photo frame personalised with your names and the date you met will make a perfect present.

Most of us have a favourite colour, a colour that we wear because it suits us better than any other or because it makes us feel happy. For some, colour reflects who we are on a deeper level, reflecting our personality. When buying your Valentine a gift, consider what their favourite colour is now, since preferences do change. If you are unsure, consider co-ordinating your gift with the colour of their birthstone. If you are looking to buy a joint gift for a married couple, use the colour palette they chose for their wedding, which you can search out on old photographs or from the wedding invitation. Irrespective of whether your gift is a designer shirt or vase, choosing their favourite colour will make your gift extra special.

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How and Why Colors Become Fashionable


We call upon fashion designers to shape our fabric. However, before you start cutting, you need to decide on the color. This is where the fun begins. It turns out that the color and the overall color palette are sent to the designer from the outside. At the beginning of each year, a certain organization, quite literally, assigns colors that will be relevant in the new season. Let’s see who and on what basis determines what color will be fashionable.

Pantone

The organization that defines the current color schemes for most branches of design is Pantone. It is located in New Jersey, USA, and was founded in the mid-1960s by Herbert Lawrence. His main merit lies in the development and publication of the “bible” of color painting, called the Pantone Color Matching System. This is a numbered reference, supplied with the original name of colors. Subsequently, it is the Pantone color palettes that will become the company’s main product, made for the work of designers.

pantone

One of the most interesting departments of Pantone is the so-called Pantone Color Institute. This division of the company is engaged in theoretical developments in the field of color. Moreover, the word “institute” is listed in the title for a reason. The leading world psychologists and physiologists are involved in theoretical research here. It is they who, with the help of psychology and physiology, determine which color can be called relevant for a given year. The sociocultural factors and political and economic situations in the world are taken into account. Dozens of experiments on the perception of certain colors with groups of experimental volunteers are conducted.

As a result, after lengthy discussions, an important decision is made. At a meeting closed to the press, representatives of “color committees” from different countries gather. They are destined to determine the primary colors of the year, separately for men and women. On this occasion, the executive director of the Pantone Color Institute and head of the committee that chooses the Pantone Color of the Year says: “These elections are an attempt to collect the prevailing sentiments in the world in one shade.”

Fashion designer’s choice

People should not have the wrong idea that the choice of Pantone is a truth that cannot be opposed. Of course it is not. The colors defined by the Pantone Color Institute are just a highly qualified recommendation. Practice has shown that the use of these colors when creating a collection of clothes will help achieve the highest sales. Thus, the end user confirms the credibility of Pantone by buying clothes.

However, it is worth remembering that a particular designer, when creating a collection, can do exactly the opposite. That is, they can use color solutions diametrically opposed to the choice of Pantone, and only benefit from it. Being out of trend is a great boldness in the fashion world, which can be rewarded with interest.

pantone

For more than half a century, leading fashion houses have used their own brand colors, which to date have become their hallmark. This choice is primarily due to the inner sense of the designer based on knowledge of proportions and form. A good example is the company Tiffany&Co, which for many years has used the same color, designed by Paula Scher. Prior to this, the company used several variants of mint, and each department of the company could decide which color to use.

Customer’s choice

As a result, the choice of color falls to the final user. Thus, it does not matter what colors are declared fashionable and relevant – in the end, we choose the cloth based on internal, deeply subjective, factors. The joke is that designers can often predict our seemingly free choice.

If you need to write a paper about the main color of 2019, then you can ask, “write my essay,” and you will receive a professionally written paper on this topic.

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4 Best Colour Tips to Create a Successful Dating App Design


best color tips

There are many elements which go towards creating a successful dating app design, but the most basic – and crucial – of all are the content and the color. What will your customer discover when they navigate to your app, but even more importantly, what will draw them there in the first place. There is no point running an app which is lacking in compelling content for potential daters to engage with, but if they aren't inspired to check out your app in the first place, even the best content in the world will remain undiscovered. Which is where color comes into the equation. This primary consideration, the tones and hues you choose for your web pages, is all-important. Here are the four best tips regarding your app's color scheme.

‘Fiery' colors

Colors instigate an instant reaction. Take one of the top English football clubs, Liverpool. They once played in red shirts and white shorts. Then one of their managers decided an all-red kit would make his players look even more intimidating. Why? Because red is traditionally associated with danger, whether that's warning lights or labels on bottles containing hazardous substances. But how does that relate to a dating site apps?

Red is naturally associated with fire and heat. These are also terms which are readily applied to passion. Passion is never described as a cold emotion (cold colors being the aquatic tones of greens and blues.) It is hot. It's also no coincidence that red is the color of blood, symbolizing the life force which drives us all.

Red, and its more temperate, toned-down shade, pink, are the colors which should be first in your palette as you design your app. However, there's so much more to constructing a memorable dating app than just introducing a lot of red. Too much of any one color can prove to be overpowering.

Choosing a theme

As well as thinking of your basic color components, the next key consideration is how to balance these throughout your web pages. This is where your app's functionality comes into the equation. The purpose of your dating app is to draw in single clients who have been attracted to the overall look of your app (color, font, basic layout, the message you're presenting). Remember, people browsing the web, whether they're seeking dates or anything else, are fickle. If a design doesn't catch their eye within seconds, they'll swiftly move on, never to return.

Keep it clean and white

There are many aspects which you can harness to establish your theme. The aforementioned hot colors may be associated with passion, but how you use color is equally important. Many dating apps (for example, TenderMeets) tone this down, focusing on presenting a clean, white interface, perhaps only introducing the occasional ‘hot' color to attract the eye. You might go with something completely different, like a subtle use of yellow or orange. Like art itself, there are infinite possibilities. The main rule is to remain consistent.

Navigation

Once you choose your theme, don't ever deviate from this. Never mish-mash different elements – the theme and color schemes must be consistent. Using different colors so customers appreciate which words can be clicked on to jump to different parts of your site (hyperlinks) is a basic web design consideration. In the previously mentioned example, the app uses a contrast of pink for the links. The beauty of web design is you can make changes and tweaks to your colors at any time, but it would be better to start on a firm footing.

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Modern Color Trends For Savvy Business Owners


modern color trends

Photo by rawpixel.com from Pexels

Branding is absolutely crucial to any business, and visual design is a critical part of making branding a success. According to business gurus Entrepreneur, an effective brand will open new doors for your business, with new opportunity linked inexorably to brand effectiveness. With the hyper-visible marketing of today’s world, finding a cohesive brand requires careful analysis of the visual design and color trends of the day.

Harnessing bright and bold

Pastel colors have been slowly saturated to the current day, where, according to the Forbes visual design council, bold and bright colors rule the roost. Today’s consumers enjoy having a frank relationship with their businesses and relish conducting business with anything they perceive to have a human touch; the bluntness of solid colors exemplifies this. Your logo and livery can encompass this by deploying simple and bright themes. Think of Google’s classic logo, for instance. An upside of this trend is the straightforwardness with which it can be achieved. Tools as simple as vinyl can be deployed to great effect, for instance; the striking colors of much vinyl design lends itself to the bold and bright trend.

Breaking down symmetry

Symmetry has formed the basis of much graphic design; people generally enjoy coherent designs that tie together colors and elements in a simple and understandable fashion. However, asymmetric design is starting to become more popular again, with particular reference drawn to the patterned but asymmetric Fibonacci sequence. Found throughout nature and described as the ‘golden ratio’ by researchers at the UK’s University of Surrey, the golden ratio provides a design format that evokes the beauty of nature and is satisfying to look at. When tying this into colors, consider placing bright and bold colors into sequence; even if the colors typically clash, you can create designs that are striking while also evoking emotion in customers. Ultimately, this will build your reputation and help to create a coherent brand.

Attention to minimalism

Bright and bold colors, arranged into pleasant but striking sequence, are the order of the day. However, evidence suggests that this is where it should top. According to online mag Creative Bloq, minimalist design speaks to more people through its simplicity. Your brand and logo should use color combinations that speak enough about you that it can be gained at first glance. In the smartphone-dependent, low attention span consumer base of today, this will be especially important. Pick a palette, stick to it, and enjoy a low-key approach to marketing. Having a simple but consistent design will help to develop the brand of your business and make it relevant in the eyes of your consumer base.

No business can underestimate branding, and in turn, they should take color use very seriously. Modern trends point to a new order of simple, bold, and bright designs that break the cultural norms of the past decade while still retaining simplicity. Engaging with these trends will help your business to grow and stay relevant in a competitive market.

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How to Choose a Color Scheme for your Logo Design


color scheme logo design

When you are building a brand, choosing a color scheme for your logo design can often be more difficult than coming up with the brand entirely. Making the wrong choice could be damaging to your brand, but it can be hard to tell if you are making the right choice to begin with.

Colors are important when it comes to marketing because you want to ensure you’re invoking the power of emotional connection. This type of connection is important when you are building up your audience and gaining trust in your potential customers. So, how do you know which colors are going to best help you accomplish this? We are here to help you figure it out.

Connecting The Power of Emotion

Colors are psychologically connected to emotions. Certain colors make people feel certain types of emotions, which is why color matters so much in branding and marketing design. One small color tweak can make a big difference for a user without realizing it. For example, after running an experiment in CTA button colors, HubSpot found that a green CTA button outperformed a red one by 21%.

Different industries tend to have different dominating colors depending on what services or products they provide. For example, many banks and credit card companies use blue in their logo because blue evokes trust, loyalty, and security. Therefore, color is an important aspect in making sure you are connecting the right emotions for your brand to your customers and audience base.

What the Colors Really Mean

Each color has positive and negative connotations. Sometimes those negative connotations could pose a risk in certain industries. For example, most fast food industries don’t use the color blue because it can be an appetite-suppressing color since it’s not commonly found in the food we eat regularly.

Here is a quick overview of the positive and negative emotions that are connected to different colors:

  • Blue: Trust, honesty, devotion, comfort, unfriendliness, coldness, or a lack of emotion.
  • Red: Power, energy, passion, excitement, anger, urgency, danger, or pain.
  • Black: Sophistication, power, security, elegance, authority, coldness, evil, oppression, and mourning.
  • White: Innocence, calmness, purity, cleanliness, simplistic, plain, cautious, sterile, and empty.
  • Green: Hope, prosperity, freshness, growth, nature, boredom, envy, blandness.
  • Pink: Imaginative, passionate, fun, quirky, creative, feminine, impulsiveness, and rebelliousness.
  • Orange: Courage, warmth, fun, confidence, energy, deprivation, immaturity, and frustration.
  • Yellow: Warmth, happiness, youthfulness, creativity, fear, caution, anxiety, and cowardice.
  • Purple: Wisdom, spirituality, wealth, sophistication, imagination, moodiness, suppression, and sadness.
  • Brown: Structure, protection, security, nature, strength, loneliness, sadness, isolation, and darkness.

Consider the industry in which you are positioning yourself and the emotions you want to invoke. This part takes some research but is important for your decision.

The 60-30-10 Rule

When choosing your own brand’s overall color scheme, Canva recommends using the 60-30-10 rule that many designers follow. That means 60%, 30%, and 10% for each color within your palette.

Start by simply putting colors together. Try to focus on contrasting colors. Experiment with different shades and opposite colors to determine what works best with the image you have in mind. Stick to three colors in total to keep things easy on the eyes. Your base color should be your brand’s most dominant emotion, and then work your way down from there.

Narrowing Down Your Options

So, after all of this information, how do you pick a color scheme that will simultaneously set you apart within your industry but also evoke the right emotions? For example, you may be thinking about picking a color that is not typically used in your industry in order to set your brand apart and make your logo stand out from the crowd. However, this could be risky depending on how your audience will interpret your branding. Sometimes it can be safer to stay within an industry standard, but it depends on what you’re trying to convey.

There is always the option to run a test. Digital marketing is all about testing and tweaking wherever necessary. Things are always changing online, so your brand can constantly evolve with it.

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