How often do you go to a new website to be met with a popup window asking you to subscribe to their monthly newsletter? There’s a good chance it’s almost every website you open.
Popups are an excellent tactic for any e-commerce website, include your designer-based one. They grab the viewer’s attention, help build up your email list, promote something exciting, and lead the viewer to something specific. With all the power of a popup, why do so many viewers click the exit button?
Don’t let your popup fall victim to the exit button. Check out the latest tips for the best practices in popup design for your website.
An everyday use of the popup is to get viewers to subscribe to something. Most often, it’s a newsletter that comes out weekly or monthly that provides more insight into the business and particular topics related to the company.
A few ideas to entice someone to subscribe includes offering a discount on their next purchase (make sure you have the discount in their welcome email). New customers love deals as a way to test out a company.
A call to action can make or break your popup, or any method of getting a customer to do what you want them to on your website. A call to action is your way of leading your potential customer to where you want them to go and what you want them to do. When you easily map out the path your customer should take, they’ll be more inclined to follow the path.
Use words like “click here now,” “sign up,” “learn more,” “buy now.”
Dull, boring paragraphs of writing aren’t enticing to viewers. You want your popup to grab attention and keep it. There are a few ways to do that, and one way is by colors. Whether you’re using an image or creating something from scratch, use photoshop to adjust the colors of your image to make it stand out.
Sometimes the timing of the popup is crucial. It’s not just the popup design that’s important. It’s when and where it pops up that also counts. A quick, in-your-face popup may work for some websites, but yours may be better suited until the viewer scrolls through the site a bit more.
Checking your website analytics will tell you if your popup is working. If you find more people are exiting it than signing up, try a different timing and see if that works.
As a business owner, you’re likely always looking for web tools and other things to help you design your website and make your business more successful. A popup on your website can be another tool that is waiting to grab subscriptions and followers.
Use the above tips to make the best of a popup on your website. A successfully designed and implemented popup can help draw in more subscriptions to reach a wider audience for your business.
Give the right person the right camera, and they instantly become expressive! Photography is a timeless hobby, and a lucrative industry. Whether you want to take photographs as a fun extra-curricular activity or as a serious business, there are a few things you’ll need, and some things you’ll need to know.
Below, we explore the most basic elements you need to know. If you want to know more, even the most knowledgeable of us sometimes use the best cheat sheet for photographers.
This is short for "International Standard of Photography.” You've probably seen them on film canisters: 100, 200, 400, 800, etc.
In digital photography, ISO measures the sensitivity of the image. Digital film cameras normally take light into a lens and then convert it into a digital file; this is then loaded into the memory of the camera. The image sensor, the light sensor and the microSD card store the data that the photographer has captured. It is important to be consistent with your ISO settings, as it will help to maximize the quality of your prints.
If you’re a novice in photography, you can click here to know which apps have the best ISO features.
This refers to the number of small holes in a film or photo senso, or the amount of light allowed through a lens. When you have a bright sun in the distance and close your eyes, you are lowering the aperture size. As the aperture is closed, the rays of light are cut back to reflect and refract to a point on the image sensor. At that point, it is converted into an electrical signal, which is stored electronically and sent to the computer.
If you use a very wide-angle lens on a medium format camera or a telephoto lens on a compact digital camera, you will need to increase the aperture size to allow more light to pass through the lens. A narrow aperture allows less light through the lens but allows more light to be reflected and transmitted. On a compact camera, however, you can choose a wider aperture and get the same quality as with a telephoto lens.
Aperture is also a fundamental concept in digital photography, where a higher aperture means that more light is allowed to pass through a given subject. A large aperture makes light rays longer, allowing them to travel farther than shorter rays. Because the aperture in digital photography is fixed, there is no need to change the aperture size, so a wide aperture creates a softer, blurred background image while a smaller aperture creates a sharper foreground image.
There are many other factors that can affect aperture in photography, including the lens you use, the subject and the lighting conditions. Having digital tools can really help!
In general, when taking photos outdoors, it is important to expose the subject to the perfect extent. If the background is darker than the subject, or if there is not enough light, then the subject will appear black. However, in photography, this does not always mean that the photo has been exposed incorrectly.
You can combine exposure with white balance to make sure the subject is photographed to perfection. With the white balance, the camera automatically adjusts the color temperature of the camera's sensor.
Your picture quality will depend on how slow the shutter speed is. If your camera has a slow shutter speed then the pictures that you take will be darker, because as light passes through the lens of the camera, it will slow down when it gets too close. This will make the photos that you take when the lens slows down darker than those that you take when the lens is faster.
This is very important, because a lot of your picture’s quality is based on the lighting. If you are using a camera that has a slow shutter speed, the pictures that you take will be darker.
Lighting and Great Software
Taking pictures in natural light is often preferred but can sometimes be difficult due to the angles. You have to get your subject, whether it’s a sunset or a person, in a precise setting and angle. Most photographers have specific times of day they prefer to shoot.
With the right software, you can change the color of a person’s shirt, remove blemishes or wrinkles, and make use of various other great features. There are many which are offered in yearly and monthly price ranges, like subscriptions. It’s best to experiment with them before deciding what’s right for you.
Photography requires camera, lighting and a subject. You can have all the tools in the world, but the best way to improve is simple: take your camera and go get snapping.
Amy Montgomery is a blogger who has successfully made a name in the industry because of her ability to write informative pieces on photography, and travel. Most of Amy’s content on her blog are how-to tips as she aims to help readers enhance their photography skills, and encourage them to travel frequently.
Most of us, that work in the web design and web development world, wait the whole year for the Black Friday and Cyber Monday deals to get everything we need.
It is the best method to save thousands of dollars each year and get things that normally very expensive.
This article is a showcase of 41 awesome Black Friday and Cyber Monday deals that cover many topics – WordPress full support service, WordPress themes, plugins, SEO and translation services, collaboration tools, front end and back end products, and much more.
You will also find rates with no discounts, but these rates are already very low and competitive. Such an example is FixRunner – a top WordPress maintenance service, but you will find below also other such solutions.
Creative Tim has a super team of developers and designers that work closely together to create some of the best UI Kits and dashboards in the world, built on top of Bootstrap, React, Angular, and Vue.js.
They have over 1,3 million users from all over the world, everybody loving their products.
For Black Friday, they have the best offer in the industry for you.
Get a bundle of 63 premium UI Kits and dashboards for $99. The normal price is $3,945 and the discount is 97,5%, the biggest in the history of Black Friday.
Total is a premium WordPress theme that is loved by over 43k users from all over the world.
This theme is the most complete in the industry, it is quick and simple to use, and it is packed with tons of awesome good stuff.
You will find included everything you need:
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The Gray Dot Company has an incredible team of SEO experts and they are ready to make your website stand out from the crowd. They have significant experience in this industry, resulting from their work with numerous mid-size companies located all over the world, from many different niches.
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Avidon Marketing Group, Los Angeles SEO
Avidon Marketing Group is a powerful SEO company that helped thousands of both small and large companies increase their organic traffic.
They create fully personalized SEO strategies based on your needs and after they do a very in-depth analysis. What is very cool when working with Avidon Marketing Group is that they always come with fresh ideas and they overdeliver.
On the case studies page, you will find impressive results that Avidon Marketing Group generated for their customers.
Your website will get similar results, you only need to get in touch with them.
On Codester, you will find everything you need:
Browse Codester and pick everything you need for your projects.
All freelancers that make over $400 per year, are obliged to pay taxes.
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Everything is offered for free, by Bonsai, the popular creator of dedicated tools for freelancers.
Webdesign Toolbox will help you with 965 premium resources structured in 78 different categories.
They handpick all the tools they include on their website, be prepared to find only efficient and top-quality web tools.
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Taskade is the favorite all-in-one collaboration apps for remote teams from all over the world.
They use it to chat, organize, collaborate, and get things done.
Recently, it was voted the Number 1 tool on ProductHunt.
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Mobirise is the best offline website builder in 2020, being loaded with everything you need:
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Goodie is a professional and highly known web development service that is mostly used by web designers and companies from all over the world to amplify their online presence.
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With the code "BLK5G2020" you'll receive 5% discount for your first project.
CollectiveRay created the best in the industry tutorials, tests, and reviews for WordPress, Joomla, and web design.
For Black Friday 2020, they spent a lot of time to gather the very best deals on the market.
Mailmunch is an all-in-one email marketing tool that you can use to massively increase your email conversions.
Use Mailmunch to create awesome emails, landing pages, autoresponders, and opt-in forms. You will find included tons of premade designs and an easy to use drag and drop builder.
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Unlayer is the most advanced, yet simple to use, email template and landing page builder for SaaS and CRMs. Embed it on your website and let your audience create awesome emails and landing pages, using the included premade designs and the easy to use drag and drop builder.
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Use Schema Pro WordPress plugin to quickly add all the necessary schema markups on your website, helping it stand out of the crowd and get more organic traffic.
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Rank Math is a free WordPress SEO plugin that will help your website rank higher in search engines and get more organic traffic.
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Acowebs are creators of some of the most powerful WooCommerce plugins in the industry, having over 25,000 happy customers from all over the world. Some of their leading plugins are WooCommerce Product Labels, WooCommerce Checkout Manager, WooCommerce Wishlist, WooCommerce Add-ons etc which all can supercharge your WooCommerce store and help it stand out of the crowd in terms of sales and traffic.
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Heroic Inbox will help you manage customer support emails directly from your WordPress interface.
Save tons of time and make the process more enjoyable.
See how Heroic Inbox works.
Bonsai is the most popular name in the freelancer tools world, creating some of the best tools in the industry for:
Now they help you with a free 1099 tax calculator that will help you estimate how much money you need to pay.
UPQODE is an eCommerce marketing agency that applies Shopify platform and Woocommerce plugins on WordPress websites to create fast and responsive web stores that everyone can browse quickly and smoothly on all devices.
For years, UPQODE has been a sales-booster for online entrepreneurs, with SEO practices that increase traffic and conversion rates.
Whether it’s Shopify or Woocommerce, UPQODE chooses the best ecommerce solution for their client’s needs. Given that UPQODE’s fees vary for each project, small and mid-market businesses can also benefit from their services.
Notism is the favorite design and video collaboration app of tons of creatives from all over the world. It is packed with lots of useful features, and the best interface in the market.
With Notism, you will save tons of time and make your work more enjoyable.
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Our offer ist 50% discount for 3 months with the voucher code (Please include that in the copy)
WrapPixel will help you with some very cool admin dashboard templates. All these products are pixel-perfect and look great on all devices.
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FoxMetrics is a modern cloud-based web analytics platform that you can for any kind of website you have, to understand which of your marketing efforts work and which should be improved.
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ChimpRewriter is the favorite rewriter tool of 31,316 marketers from all over the world. It uses AI and NLP (natural language processing), and it is the most efficient tool in the industry.
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Joanna Vaoiu is the right SEO specialist for you, no matter what industry you are in and how high are your targets.
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BeTranslated offers professional translation services for all your translation needs. Their team of dedicated freelance translators can handle any translation project and deliver it on time.
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If you have multiple WordPress websites, or just one, but it takes you tons of time to properly take care of it, you should hire WP AOS and let experts in this industry do the job in your place.
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Use coupon code BLACKFRIDAY2020 at the checkout to receive a 50% discount on all WordPress services.
SEOWorks is a professional SEO agency that won 15 awards and which works with tons of international companies from all over the world.
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WhatFontIs is a free, yet the most powerful font identifier in the industry, being loaded with 700k indexed fonts, and being the only system that can identify both free and paid fonts.
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Landingi is the favorite landing page builder of marketers, agencies, and business owners.
It has included beautiful premade designs, an easy to use drag and drop builder, and an intuitive interface.
For this year’s Black Friday, Landingi offers 30% off the Automate plan in the 6 or 12-month subscription.
Fotor is a professional background remover and online photo editor tool that is popular among top marketers and business owners from all over the world.
Blabber is the single biggest, most powerful, and fastest-growing WordPress theme for blogging, online magazines, and online media stores. In the package, there are over 23 various demo styles and hundreds of unique subpages waiting for you to install them with a single click of your mouse. You can further enhance those pages with custom widgets, shortcodes, premium plugins, and completely change their appearance with the help of the awesome Gutenberg and Elementor page builders that are included in the package.
What’s even more intriguing is that blabber fully enables you to use it as a platform for selling both digital and physical products with its own WooCommerce store. Furthermore, the ThemeREX Addons plugin adds a number of new options for managing the theme’s backend, MailChimp for WP enables you to easily set up your own email newsletter, and Instagram Feed lets you link up your Instagram profile and share the most awesome of your content with your users easily.
Consider using the Topper WordPress theme if you need a Gutenberg-ready WordPress theme. It’s perfectly suited for the launch of a blog or media-related web resource. It’s also compatible with the Elementor page builder. Topper also supports all the major WordPress plugins and extensions, both free and premium. It lets you download any of its premium skins for $5, along with advanced plugins and customization options for your web resource.
Use Pixpa builder to create engaging and high-converting websites in no time, without having any design skills or previous experience.
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Use RumbleTalk to add a moderated chat on your website, in just a few moments and clicks. No experience or skills are needed.
For Black Friday 2020, they’re offering a 50% discount – 200 seats, 3 rooms, 3 admins, and 10 keywords.
Heroic WordPress Glossary plugin is the best in its industry, helping you add a glossary of terms on your website in just a few moments.
Help your website audience understand all the technical words you use.
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Create a unique web resource with a ready-made WordPress theme. Gutentype WordPress theme is a great proof of that. The theme is based on the Gutenberg page builder and includes a wide choice of homepage demos and inner pages. It will work well for blogging and eCommerce purposes. Modifying the theme’s design can be achieved code-free with the Elementor page builder.
Abstract offers a complete library of API keys and it used with huge success by over 100,000 developers from all over the world.
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XSTORE is the most complete and customizable WooCommerce theme on the market, being loaded with a massive library of 95+ shop designs that look amazing.
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Used by millions of marketers, web designers, web strategists, coders, and business owners, from all over the world, Iconscout is the best marketplace to visit if you want to get the best royalty free vector icons, illustrations, 3D elements, and Lottie Animations (coming soon).
They even included a built-in editor to customize the icons and illustrations for your projects.
On Black Friday 2020, they offer a massive 50% discount for all the Annual Subscription plans.
StarterTemplates is the most complete professional package of 600+ Pre-Built website templates for every niche. All the templates look amazing and work effectively with any WordPress theme and page builder. Join the 600,000+ users that already use with huge success these gorgeous templates. Free download!
Rhodos is a powerful, all-in-one solution for all types of business websites. To help you get started with your online project quicker, it features 12 demo styles, many widgets, shortcodes, elements, and a drag & drop page builder for the simplicity of customization. And to install it you only have to press one button. It can also perfectly support a blog and features a number of blog post styles and an email newsletter powered by MailChimp.
It also works perfectly for online stores, thanks to its integration with the latest version of WooCommerce. Use the fully-customizable galleries added by Essential Grid and make the most out of Revolution Slider’s attention-grabbing capabilities by placing it right on your homepage. The Events Calendar purpose is to make sure your users have easy access to your schedule of upcoming events and activities, and Contact Form 7 provides them with a simple and efficient way of reaching you directly.
Usually on Black Friday everybody is looking for huge discounted things, and this is the right thing to do. But don’t forget that there are companies like WPCustomify, that offer super rates all year long, even if they don’t apply discounts.
Adobe Photoshop is a photo editing software that is used by many professional photographers, video game artists, graphic designers, and meme designers. You can use it for all types of image editing, right from minor edits to creating quality graphics. With it, you can bring ideas to life by magically transforming images.
It uses images editing features, a layer-based editing system that allows image creation, and multiple overlays that support transparency. One can also add shadows and other effects to the layers. It includes automation features that reduce repetitive tasks. The software gives a “Photoshop CC” option that allows the user to work on content from any system.
One of the biggest benefits of Adobe Photoshop is its ability to reframe your favorite photographs to make them look more attractive, beautiful, and flawless. Once you know how to do it, you can change the background color of any image in Photoshop using a very easy method. Let’s find out how to do it:
Open your image in Photoshop and then click on the quick selection tool and drag it to make the selection. Then you need to check for other details that you may need to fix. You can enter the quick mask mode and then use the brush tool to brush the parts of the image that you want to fix before changing the background. Once you have fixed everything, exit the quick mask mode. Then click on the fill or adjustment layer and select a solid color that will add color to the background. Next, change the blending option of the adjustment layer into the multiply, and your image with the changed background is ready.
Photoshop’s photo and backgrounding tools are tremendous and are designed for professionals who need all the bells and whistles for their flawless work.
Changing colors of objects is the typical use case for Photoshop software, and there are plenty of ways to do it. Let’s talk of some tools that can make the task of changing colors in Photoshop easy:
Colour replacement tool: It is the easiest and quickest tool you can use to make a color change in an image. The best thing about the tool is that it maintains the shadows and highlights of the original image so that the changes look realistic yet beautiful. Colour Replacement works by sampling the original colors and replacing them with the color you select.
The color range command: The tool allows you to select specific colors of your choice on the image you are editing. The user gets multiple options for making selections such as color picker, tonal selections of highlights, shadows, mid-tones, and skin tones.
Hue/ saturation: This command lets the user adjust colors in the photograph based on its hue, saturation, and lightness. Hue is the color; saturation is the intensity of color and lightness controls the brightness of colors.
Selective color: This tool allows the user to cross blend individual color channels using sliders with Photoshop. It is used to add hues to shadows, tones to highlights, and everything in between to give your photograph an in-depth detail.
When 2020’s coronavirus pandemic hit, it gave a massive push forward to the growing popularity of remote work. Many companies that had never had any intentions of achieving a work-from-home workforce suddenly found that it was thrust upon them and they had to adapt in a hurry.
The silver lining among all this cloud is that we’re living in a digital age. There’s no need for marketing teams to slow down or cancel their work, just because marketers have had to replace the office chair with a seat at the kitchen table.
However, many businesses found (and are still finding) the transition very challenging, and so did many employees. Shifting to remote work disrupted the normal rhythm of tasks that you’re used to in the office. Collaboration became more difficult, brainstorming became harder, and even something as simple as deciding when to hold a meeting can be a major undertaking when you’re not all in the same physical space.
The good news is that it doesn’t have to be this way.
You and your marketing team can still offset and overcome these difficulties, once you find the right tools. What’s more, once you start using them you might well be so wowed and delighted with the benefits they bring that you’ll never give them up, even when you can return to the office. Here are 7 benefits that marketing automation tools can bring to your remote workforce.
Marketing teams can save time with advanced marketing automation tools that offer automated workflows. Use automated drip campaigns to nurture leads via email or text messaging, to free up marketers for other tasks.
Send personalized messages automatically in response to preset purchase or behavior triggers, and use automated lead scoring to track prospects’ progress through your funnel until it’s time to make human contact, so you can focus your efforts on qualified leads.
The more you can tailor your marketing content for the precise pain points and interests of each customer, the more impact it will have and the more ROI you’ll enjoy on your marketing efforts. Advanced CRMs help by automatically segmenting leads into different categories, so you can send interesting content and relevant offers that are personalized for each contact.
Marketing automation that dynamically adapts content when it detects the recipients location allows you to target specific geos, cities, and regions, no matter where you are physically located.
When you’re in the office, it’s not a serious distraction to ask someone at the next desk to send you a report or a white paper, but it can be a much bigger disruption when you’re all at home, and probably “at work” at different times of day. The average knowledge worker is interrupted 13.9 times a day by questions or the need to find information, which significantly affects their concentration and productivity.
Marketing automation platforms give you a single location to store all your marketing assets, and enables employees to quickly and easily produce reports on any topic, reducing frustrating interruptions and increasing employee efficiency.
Data is fundamental to effective marketing campaigns. With new marketing automation tools you can gather, process, and analyze data from multiple sources, like Google Analytics, Facebook Ad Manager, email campaigns, social media monitoring tools, and more, in a single platform. Then create reports at will and use the insights to track customer journey on a granular level, understand customer behavior, and identify your most popular ads and content.
When you’re waiting for everyone to sign off on a new idea, the frustration is real. Brainstorming at a distance can be challenging, too, which is why you need project management tools like a digital whiteboard, so everyone can share their creativity no matter where they are located. Shared marketing boards and to-do lists mean that every member can see which tasks are waiting for them and track overall progress whenever necessary.
It’s ironic, but having to work from home can bring marketing and sales closer together than when you were both in the same office space. Marketing automation can serve both marketing and sales teams on the same platform, helping you to share materials, collaborate on lead scoring, and gain a better understanding of the overall process from both perspectives.
Only 34.9% of marketers feel able to prove the quantitative impact of their marketing efforts, although another 43.8% say they have a good sense of their qualitative impact. But when you track the process of planning marketing campaigns, producing content, preparing ads, and nurturing leads in a single platform, you’re better able to demonstrate RoI on your efforts, helping you keep track of the time and effort you put in and the results that you receive.
Remote work was the final straw that pushed many businesses to adopt marketing automation, but the software brings benefits that you’ll keep on enjoying even after you can return to the office. By helping you to streamline workflows and empower teams with data, enable better access to marketing assets, produce more relevant content, and work more closely with sales, your marketing teams will be able to save time, work more efficiently, and prove the business impact of their actions to increase revenue and profitability.
Once you discover marketing automation tools, you’ll find how they can make your business more resilient and future-proof regardless of what may come your way.
An incredible amount of people are dreaming about quitting their 9-5 job and pursuing their dream of becoming a creative. The very vast majority never pursue that dream and let it stay a dream throughout their entire life. “Why is that?” one may ask. Is it the uncertainty of not having a stable income to support the wellbeing of themselves and their loved ones? Is it the fear of discovering they did not have the talent or the passion they thought they had? Or is it simply because they prioritize other things in life and don’t think they have the time to pursue their dream as an creative? At creativeforce.io they are experts in helping people make their creative dreams come true. In this article we have talked with creativeforce.io to discover how those people who actually make it as a creative start out? Do they go full-time from day one? Do they work day and night? Do they even have time for friends and family? This and much more is revealed in this article for you to read and get inspired.
First of all, one of the things you should consider is - how much of a dream is this? Are you actually interested in spending the rest of your life doing this and making it a source of income. If the answer is no, then you should probably only pursue it as a hobby and spare-time interest. There’s a chance you will lose interest in your passion and become tired of it. This can only cause stress and anxiety - which can cause harm to your mental health. If the answer is yes on the other hand, you can start planning how you want to make the switch from normal worker at your regular job to becoming a full-time entrepreneurial creative.
If you are young you have almost nothing to lose by pursuing your creative dream. If you are older you might have family and loved ones to support, which can make it more difficult to pursue your dream without securing financial stability first. Therefore you should adapt your jump form being worker to entrepreneur depending on your own speed and will. Design your own road to glory instead of just jumping head first into life as an entrepreneur. Pursue your dream for sure, but also think how you can do it in a smart way!
So, you've come to the point in your company branding efforts when it is time to choose the best color scheme for your business logo. Or you will be the designer of that logo, piled up with tons of logo designs, colors, and elements your client finds inspiring. And endless possibilities can oftentimes lead to counter effect - a pile of crumpled papers tossed around the bin. That's why we present you with an ultimate guide, drafted by an expert logo design team, to the best color for logos in 2020.
You may be asking yourself now "Why should I care? My logo is not important, what I sell is". And not to forget the designers who sometimes give in to the wishes and behests of their clients, contrary to their own opinion. Limitless options make it easy for both sides in the process to lose track of fine logo design practices. However, there's one thing to always bear in mind - logo is not merely a necessary illustration, it is your signature.
With now pretty much every industry niche being quite saturated, it has never been more essential to make your business stand out among the competition. Spot on branding is crucial to the success of your business, and it all starts with a fabulous logo design.
The colors you choose for your business logo will be the building blocks of your future corporate identity. Therefore, in designing a logo you have to consider the message you wish for the logo to convey, as well as the psychology and the meanings behind different colors.
In response to us being visually bombarded via the Internet, television, or physical ads such as billboards, graphic (and web too) designers have, in the last couple of years, shifted their art towards a more minimalistic approach. While there are pros and cons on each side, the answer to whether or not your logo will be colorful, monochromatic, or black and white lies in your business niche.
For example, a children's toy store or a doughnut shop rely on attracting their customers using colors. Thus, going with a black and white logo would be a complete flop. On the other hand, businesses who wish to portray professionalism, expertise, and elegance should tone down their color choice. Here, a monochromatic or a black and white logo could prove to be a success.
Opting for colors will bring vibrance to your logo, highlight your brand's message and strength, and ultimately, evoke emotions in potential customers that will lure them to convert. Another benefit of going with a colorful logo design is enhanced recognition among your audience. We all undeniably know the brand colors of Coca Cola and McDonald's. Outstanding color choice and powerful brand message can do wonders for your business.
There's a saying in the graphic design community that says that the logo is good only if it works well in black and white. If the logo remains effective, memorable, and associative to your business even after stripped of its colors - know it's a winner.
However, even if you go for a logo with colors, you'll still going to need its black and white version for various purposes, such as scanning and faxing, partnerships and collaborations, or printing special products.
Colors or not, it all boils down to the emotion you want people to feel when looking at your logo. And that's where color psychology comes in.
The impact of colors on the feelings and behaviors of humans has been, for decades, in the spotlight of numerous psychological research. Surely, personal preference, context, earlier experience, and culture can affect the varied interpretations of the same color. Psychological research have, nevertheless, proved the existence of general connotations related to different colors.
White, for example, in the Western world symbolizes purity and innocence, whereas on the East it signifies mourning and bad luck. Moreover, a single color can sometimes represent conflicting ideas, such as red which is being perceived as both the color of love and aggression.
Understanding the implications and psychology behind colors can help you make the best decision for your company branding. Thus, let's dive into the meanings of colors and emotional responses they prompt.
If you're looking for a powerful, energetic, and passionate vibe for your logo design, red is your go-to color. The most attention-grabbing in the color wheel, red is intensive and exciting. It symbolizes love and romance, but also anger, blood, and danger. Red is shown to increase heart rate and blood pressure, which is why it is wonderful for the shopping and food industry. However, if you're aiming for a more professional, mature, and classic style, red may not be the best choice.
Professionalism, wisdom, trustworthiness - this is what blue stands for businesswise. If you aim to evoke the sense of dependability, stability, and reliability in customers, blue should definitely be your choice. The color of oceans and the sky, blue signifies authority, calmness, intelligence, and spirituality. Considered rather conservative, blue is unsurpassed for any business where honesty and trust play crucial roles - economy, law, medicine, transportation, technology, etc. Conversely, blue rarely appears as the color of food in nature, so it shouldn't be used in the food industry.
Green is an amazing choice for the food industry, primarily for organic, natural, and fresh products. It doesn't put a strain on our eyes, which is why it is perceived as calming, and thus a suitable color for environmentally-friendly products. Besides, green is, especially in the US, the color of money, but also the color of growth and health.
A warm, happy, and optimistic color that stimulates the mind, increasing logical and analytical processes. Although it symbolizes open-mindedness, luminosity, and cheerfulness, too much of it causes feelings of anxiety, fear, and self-criticism. Yellow keeps people moving, therefore, choose it wisely where you want your customers to move. Adequate uses of yellow are fast food restaurants, outlet stores, and entertainment businesses.
Darker hues of brown stand for seriousness and trust, whereas lighter, earthier tones signify friendship, warmth, and nature. It's a mature and reliable color that shows off the strength and comfort of your business. This color is a fine choice for any outdoor, farming, nature activities.
Taking the best of both worlds (red and yellow), orange stands for socializing, optimism, and self-confidence. It sparks motivation, creativity, and joy for life, making us talk and spend more. This is why orange is often a choice of restaurants, travel agencies, and children's toys.
Sexy, rebellious, powerful, sophisticated - purple color is not for just any business. As it symbolizes extravagance and wealth, use purple if you're aiming primarily more well-off customers, lovers of antique, handcraft, and especially women.
Prosperity, abundance, and wealth are what the color of gold is made for. Similarly to the purple, gold should be used to symbolize money. Gold is magnificent for marketing and packaging, however, it tends to look khakiish when used on websites – a fact to keep in mind.
Conservative, long-lasting, and classical. Gray is a great choice for tech, legal, and financial industries as it implies reliability, endurance, and security. However, certain hues of gray may look dull and lifeless.
White is the color of purity, innocence, fresh beginnings, and blank slates. Black, on the other hand, symbolizes strength, formality, and sophistication. Used separately or together, both colors are majestic for any business trying to look sleek, modern, and classy. They're elegant, luxurious, and sophisticated. Moreover, black and white complement all colors, in case you opt for tweaking your logo design sometime in the future.
Less is more - and it's definitely true when talking about color combinations for logo design. Besides, it's an excellent idea to keep it to two to a maximum of three colors for your logo. Anything above that will look exaggerated and complicated.
As we've already mentioned before, black and white is endless color combination. However, they may not always the best fit for your business niche. Still, if you're aiming for a moderate vibe of your logo, a monochrome color scheme could do the trick. Monochromatic schemes use only one hue but can use various shades, tones, and tints of that hue to create the cleanest, simplest, and most memorable logo design. PayPal, Apple, Nike, and CocaCola are only some of the companies known for their amazing monochromatic logo color schemes.
The two-color combination is probably the color scheme most used for logo design. The industry standard, a combo of two colors creates an eye-catching effect. Some of our favorite two-color combinations are:
For a three-color combination, we suggest consulting a color wheel and trying out analogous or triadic color schemes. The first uses colors that are adjacent on the color wheel, creating a harmonious feeling pleasing to the eye. The latter color scheme uses colors equally spaced around the wheel. Triadic combinations of colors are orange-green-purple or red-yellow-blue, used by Burger King.
Your logo is the starting point for the entire branding process of your business, and thus, the color scheme you decide on for the logo design will transfer to every piece of your corporate identity.
An exceptional logo is memorable, distinctive, appropriate, and ultimately simple. Its elements should tell the story of your brand, and its colors apprise the message and evoke the feelings you wish your clients to have when interacting with your business.
Black and white are eternal classics and a principal square one for assessing the efficiency of your logo, but going colorful benefits you in terms of provoking a wide range of emotions in your potential customers.
Colors of your logo are a powerful tool that will enable your brand to leave a lasting impact that creates a more substantial connection with your audience. Therefore, take some time to consider what each color says about your brand, try out different combinations, and reach out to an experienced graphic designer who will assist you in making the best color choice for your logo.
As the world starts to recover and reopen to #life post Covid-19 one world that is slowly awakening form its slumber is the world of art. From art galleries to public events, street art acts to personalised projects, art lovers of all types around the world are reconnecting to their love. The venues, which had been closed for about three months, presented their current exhibitions to art lovers with their social distancing and hygiene rules. Screening fever at the entrances, using hand disinfectants and wearing masks are among the first rules of all these venues.
One recent collaboration that has got artists and art lovers around the world purring is LightArt, a Brand created by art lover Tom John Or-Paz which combines art & Real Estate. The power of art in Real Estate is not a new concept. For years, real estate entrepreneurs have used art as an integral part of their design and sales pitch to attract buyers and investors. But never has Art & Real Estate become one as in LightArt. In the words of the founder & creator Tom, ‘LightArt is our way of life. For us, art represents emotion, perfection, love, color and life. LightArt elevates a standard project to an emotional journey for the developer and the customers. We apply our color, emotion and electricity to the project, with our vision of art & perfection.’
Tom John Or-Paz, the creative brain behind LightArt is a multi-Millionaire entrepreneur born in Israel, with vast experience in the world of real estate and art. In his early twenties Tom launched FashionTV’s Branded Real Estate. The project was a major worldwide success and the projects were quickly sold out worldwide. In recent years Tom’s love for art has seen him collaborate in different projects with leading artists from around the world.
LightArt’s team of worldwide architects, designers and artists take over a standard real estate development and adapt the design, interior and exterior with their unique style and colorful touch. Taking a glance at the designs and drafts for their next project in Florentine, Tel Aviv, it makes you gasp in awe. The combination of the art with the building and its architecture within the neighbourhood is something that every artist dreams of. Tom tells us that artists from around the world have reached out, to be a part of this new and unique experience. LightArt is a brand that is creating artistic icons in cities around the world. If you are an art lover find out if there is a LightArt building near you and pay a visit, we guarantee you will not be disappointed.
Green screen or Chroma Key technology has been around for years with many people seeing it as something exclusive to big budget Hollywood productions. While it is certainly the case that these productions are top of the class in green screen technology; increasingly companies are using it to create professional, eye catching and entertaining videos. Vloggers, videographers and marketing companies are all using this powerful tool and this article will explain just how easy, effective and affordable it is to use.
Green screen or chromakey allows us to drop a subject, be it an actor, talking head or product into whatever foreground or background you would like to use. This setting can be a still image or video from your shop floor, a digitally generated environment or a creative commons video or any other visual you could think of. Green or blues screens are used because we are not green or blue! These colours do not match any naturally occurring skin tones or hair colours, which means that the subject can be isolated from the solid background and a new background dropped in to replace it.
The most common use for a green screen for marketing purposes is to put a subject in an attractive, appropriate and controllable environment. To do this a green screen is set up behind the subject and is lit completely independently. This is an important point and one that is often overlooked, videographers and photographers will tell you that lighting is one of the most important parts of a good shoot and this goes doubly so for green screen photography. The subject needs to be lit suitably and should be positioned such that they do not cast a shadow on the screen.
Using two diffused light sources positioned behind the subject helps you get an even light on your (hopefully unwrinkled) background and cuts down on the possibility of shadows from the subject playing havoc with colour keying in post-production. I can hear you saying now that “I am not a professional photographer! I don’t have diffused studio lighting! Where am I going to get a green screen anyway?!” You can buy a green screen kit on Amazon for around $100 which contains everything you will need to make sure your footage has a nice, flat, crisp background which will make the next part of the process a dream. If you don’t want to spend the $100, any material of a similar shade to the commercially available screens will do as long as you light it evenly and independently from your subject.
Now for the fun part; taking your subject and dropping it into your ideal background. To do this you will need to use any of a number of excellent software packages available such as After Effects, Premier Pro, Final Cut Pro or DaVinci Resolve to mention just a few. Some of these require some investment of time and money to use effectively but all achieve more or less the same result. Using the in-built features of these programs, it is possible to “key out” the green colour and place your subject in that beautiful background you want.
There may be practical reasons; it might be impractical to shoot a marketing video on your shop floor as you may not want to interrupt workflow or maybe it is just too noisy. In this case you could shoot some background shots of your shop and superimpose that well recorded, uninterrupted green screen footage of yourself explaining just why your processes are better than your competitors.
Or perhaps you have creative reasons for this shoot; you might want to show your product or spokesperson in an exotic or even CGI background. For the former you can use creative commons video from any of a number of fantastic stock footage websites. The latter requires a little more work but the chroma keying procedure is the same.
And then crucially, there are financial reasons. In connection to the previous two points there are substantial cost savings to be made through green screen. Not having to travel with a crew to external sets or locations and not disrupting your staff are both clear examples.
TLDR: Green screening technology is an effective, affordable and fun way to make your next marketing video. It can allow you to add visual impact creatively to your scene for a very limited budget. Make a plan, give it a try and get creative!
We spent good time during COVID-19 to create the most popular list of 30+ web tools and services.
Find out more about Creative Tim, the fastest growing developer of UI Kits, templates, and dashboards, about 24x7WPSupport, the full and complete service for WordPress websites, about 48hourslogo, the most popular service for launching logo design contests, and much more.
Creative Tim is a super popular developer of high-quality UI kits, templates, and dashboards.
On their website you will find tens of free and paid themes, super bundles for each technology, elements, sections, and much more.
You will be impressed by the quality of these products, including the free ones, and by the support experts that always willing to go the extra mile.
Check Creative Tim and pick what you need, you will save important time this way.
Whenever you need a gorgeous logo, made by a real designer, use 48HoursLogo. This platform will help you launch an affordable logo design contest for only $29.
You post a design brief in a few seconds, and you will receive over 20 gorgeous logo concepts to choose your favorite. If you find the one that you like, you will pay the prize of $99 to the designers.
It is that simple.
If you are looking for a super digital marketing and web design agency focused on WordPress, stay and read more.
UPQODE is a customer-focused quality-driven & web design agency, present in 11 cities, and on the market since 2014.
They are experts in WordPress and they will help you with web design and web development, with the maintenance of your websites, with managed WordPress hosting, and even more.
Discuss the details of your next project with UPQODE.
Total is a super WordPress website, loaded with everything you need, including: 80+ builder modules, 40+ pre-made demos, 500+ styling options, a native WordPress customizer, a drag-and-drop builder and even more.
Everything you need is included in Total; you won’t spend money on additional plugins or extensions.
Creating gorgeous and unique websites with Total is simple and fast.
Codester is a huge marketplace where designers and developers will find thousands of themes, app templates, PHP scripts, codes, and super discounts for lots of items.
Browse it and pick what you need.
Dr. Link Check will help you identify the bad links that your website has in just a few minutes.
Write your website address and click a button, this is everything you have to do to receive a detailed report about the bad links from your website.
Get rid in minutes of bad links, everybody hates them.
Bonsai is a dedicated invoicing software that is used by tens of thousands of freelancers and agencies with huge success.
Being built from scratch for these niches, it is very efficient and fast, and it has all the features you would want to have: automated invoices, global payments, and much more. You can even create your own web design invoice template.
Start for free.
FunctionFox is a leading provider of Timesheets and Project management software for remote creative teams worldwide. Created by an ad agency for advertising agencies, graphic designers, PR, digital, marketing firms and in-house creative teams. FunctionFox is loved by small firms and Fortune 500 companies worldwide for being easy to use, the 5-star service and free expert advice. Easily handle multiple jobs, assign tasks, create to-do lists, and manage resources, including remote workers. Boost your productivity and profitability get your free demo today at https://www.functionfox.com/mekanism.
Mobirise is the most complete website builder, being loaded with over 3,000 awesome website templates, with stunning sliders and galleries, engaging forms and popups, and even more.
It is a piece of cake to build awesome websites with Mobirise, try it.
Goodie is an affordable and professional design to code web development service, mostly used by graphic designers that need a reliable partner, and by customers that need simple websites and email templates.
Get in touch with Goodie, that always go the extra mile for their customers.
To create outstanding products, you need more than just an idea. You need powerful prioritization, clear roadmaps, and collaboration. This is what airfocus will do for you.
The software is loaded with tons of features that will help you. Register for the free trial to see it in action.
Ah, and don’t forget to check their glossary of product management and business terms, it is the most complete in the world.
MailMunch is a brilliant landing page builder that you can use to create unlimited landing pages and squeeze pages.
You will find included a simple to use drag-and-drop landing page builder, that you can use to create any layout you want in just a few minutes. It is simple and quick, and you don’t need any special skills or experience.
Use the fastest growing landing page platform to increase conversions by up to 400%.
Unlayer is the perfect email editor and page builder for SaaS, that you can easily embed on your website. Let your website visitors create superb and engaging landing pages directly from your website.
Sign up now.
XStore is the ultimate package of plugins that you need to create a store that stands out of the crowd.
You will get included the following plugins, worth over $300:
Make a store that stands out of the crowd with XStore, it is a simple mission.
Zento is the future in eCommerce, being the most advanced platform built on Mangento2. Use it to sell like a pro and to create a store that stands out of the crowd.
Find out how it works.
Icons8 Stock Photos is the resource of images for creators. Based on machine learning and professional photography, it goes from a traditional stock photo library to a creative community. Use images with models of different ages, nationalities and body types, photos of various objects and backgrounds. Also, you customize photos together with other creators, just like developers do on GitHub. The photos are free for a link.
How many hours you lose each month for collecting content and files from your clients? I bet that you lose at least 10 hours if you have lots of projects. How much is worth an hours of yours? Do the math and calculate how much money you lose each month.
If you want to save money and time, use Content Snare. This powerful tool will automatically get content and files from your customers, in your place, after a simple customization. It is super simple to configure it; you won’t spend over 3-4 minutes.
Start a free trial to see Content Snare in action. Get your life back to normal.
Quanzo WordPress theme features a mobile-friendly layout that would provide for an eye-catching presentation of your portfolio on the screens of handheld and desktop devices. It contains 11 homepage demos styles and a series of ready-to-go blog layouts. Thanks to the full compatibility with WooCommerce, you can start selling your unique digital and physical products right on the pages of your site. The theme is integrated with the Elementor page builder. Use its intuitive visual interface to apply quick changes to the theme’s layout. The theme features full integration with social media options. It also includes a collection of working forms that will let you establish better contact with your audience.
HelpJet will do something very cool for you, it will automate your customer support.
It is the most popular and efficient knowledge base software that you can easily incorporate on your website, with no skills and no experience at all.
Create wonderful FAQ and help customers find quick answers for their questions, without submitting support tickets.
8b is a powerful, yet super simple to use website builder, that is packed with everything you need to create engaging and converting websites.
You want a website that stands out of the crowd? Then 8b is for you.
Impacto Patronus WordPress theme is intended to become a quick starting point for crowdfunding, petition websites, activist, social campaign, contemporary social movement websites. It’s based on the fully responsive framework that is enhanced with additional customization options. The theme is fully editable and comes loaded with the intuitive drag-and-drop Elementor page builder. This is the ultimate choice for crowdfunding campaigns. Thanks to the compatibility with the Give Donation plugin, the theme lets you start accepting donations by means of your site. You may feel free to customize the front page by means of 8 pre-designed homepage skins. A wide choice of custom widgets, shortcodes, and inner pages make it possible to bring your site online in a matter of days.
Whenever you decide to launch a new blog or update the existing one, Topper WordPress theme should come to your liking. This is a usable web design that would enhance your media-related web site with an extra level of readability. The theme is intended to be modified without any design or coding skills thanks to the compatibility with Elementor. Additionally, you can work with pre-designed homepage layouts and inner pages. There is also an option to customize the header and footer areas of your site with the drag-and-drop editor. In a word, whatever element of the theme’s design you would like to edit, you can achieve this using the advanced customization options from the download pack.
SuperbWebsiteBuilders.com intends to offer multiple reviews and comparisons of the most popular and feature-laden website builders. Separate section is devoted to the reviews of trusted hosting providers, which are also highly appreciated by website users - both newbies and web design professionals. Each review contains general info about the system, its merits and demerits as well as the list of main features that make it prevail over the competitors.
GraphicSprings.com offers a very simple logo design solution. Their easy-to-use onboarding process and interactive design app lets you create your own logo in minutes. You can also select from thousands of professionally designed vector graphics to get started. When you are finished you can download your files instantly.
So, you want a super creative and unique company slogan right now, but you don’t have money to spend. Then Logaster – free slogan maker is the right solution for you.
The slogan generator is fast and efficient, and the process is simple and straightforward.
Give it a try, Logaster is free to use.
To create high engaging and converting quizzes and surveys is super simple, you only need the right tool. Its name is Opinion Stage- Quiz Maker.
It comes loaded with tons of features and deep customization options. Everything you need can be done with this quiz maker.
And what is even better is that they have a free plan.
uKit is one of the most popular ready-made website builders. Highly rated by its loyal customer base and Internet critics alike. One of the strongest tools for creating an efficient website without any programming skills. With a convenient widget system and a drag-and-drop editor, the creation of a website has never been easier! You can try it out for 14 days for free.
InvoiceBerry is a simple to use, smart, and efficient invoicing software, being highly popular among small businesses and freelancers.
Use it to create professional invoices, to track expenses and payments, to create detailed reports, and much more.
Sign up for the free trial, no credit card required.
stepFORM is a novel service that lets you entice the audience with conversational forms, quizzes or surveys, and increase conversion rate and behavioral metrics. It’s so easy to use that anyone can handle it. The platform has so many features that let you accept instant payments, grow your SEO parameters, get and send email notifications, connect Google Analytics and so on.
Pixpa is a simple website builder but one that is doing its job extremely well.
It is focused on creating an all-in-one website: store, blog, and client gallery. It has everything you need included: gorgeous templates, a drag-and-drop builder, a friendly and intuitive interface, and much more.
Sign up for free.
Have a project in mind? Want to check if it’s workable or not? Test your ideas with the uLanding one-page website builder. It’s perfect for marketers and business owners, newbies and pros. Select a template and customize it. Set up SEO and Google Analytics, integrate your website with amoCRM and publish it. Try out the platform with a free trial period and see for yourself.
You want superb and high performing pictures for your website and social media channels but you lack design skills? No problem, Fotor is the most popular solution that will help you create awesome pictures in just a few minutes.
The platform is loaded with pixel-perfect and engaging pictures that you can modify right away and create high-converting content.
Every time you think of switching from WordPress to Wix, consider using the assistance of WordPressToWix.PRO experts. This fully-automated platform was created with the needs, requirements and objectives of web designers in mind and, thus, it guarantees smooth and easy website assets transfer. The team of qualified web developers practices individual approach to each and every client to come up with personalized website transfer offers.
WrapPixel is used by almost 200,000 creatives, being a popular place to get admin and dashboard templates, and UI kits, built on top of Bootstrap, React, Vuejs, and Angular.
Browse it and pick what you need.
Looking to quickly add a moderated group chat for live Q&A and web events on your website? With RumbleTalk you can do it in less than 2 minutes, and without any coding skills or any experience.
The tool is loaded with very cool features.
Sign up for free and see it in action.
WhatFontIs is a free software that will identify any font (both free and paid; it is the only system so powerful) from any image, in 40 seconds and 3 easy steps.
Its database has over 600k indexed fonts and it works with all font foundries, including Google fonts.
Upload the picture, crop it if necessary, write down the font characters that the software identified, and right after you will get all the info you would expect and also more:
Use WhatFontIs, it is free.
pCloudy is a cloud based continuous testing platform which can be used remotely for testing from anywhere and anytime. It implements end to end continuous testing. It supports the testing of Real time Android and IOS devices. With more than 5000 device browser combinations, it can perform testing over multiple simultaneously. It also works on futuristic technologies like AI and predictive analysis.
I suggest you read more about these solutions and try them. All of them will make your life easy and help you automate your business in a way or another.
Let 24x7WPSupport handle all your WordPress issues, WhatFontIs to identify fonts from any given picture, Creative Tim to help you with the best UI Kits in the market, and so on.
Get more time for your hobbies or so you can handle more customers.
This platform was acquired by a joint venture in Israel.
changes have been made to the relevant jurisdiction for disputes which may arise out of your use of the platform.
Changes made to the monetization of users’ creations and the ability to opt out from your account settings.
Please view the revised Terms here. If you don’t mind anything there, then you don’t need to do anything. Your continued use of the platform will constitute your acceptance of the latest version of the Terms. If you disagree with anything there, you can terminate your account within seven days from today.