Tips for Strategic Writing for Your Brand


strategic writing

Content marketing is essential for branding. Special marketing content plays an important role to increase the engagement of customers. To get desired results, you have to create engaging web content with a tagline, a catchy message, and call to action. With inspiring stories, you can create the first impression with your customers. Consider the advice of professional writers with the story and essay help to give a different voice to your business. Make sure to engage people with your brand to drive desired behavior.

Every brand needs high-quality, original content to bring your brand to life. Here are some essential components of strategic writing:

  • Tagline (a clear message for your customers)
  • Web content
  • Brand manifestos and brand stories
  • Marketing brochures
  • Important marketing articles

Strategic writing for your brand is necessary to increase the engagement of customers on a deeper level. Feedback and involvement of people are essential to get fresh ideas to make your brand memorable. Original content is authentic and compelling for your customers.

Bring Traffic with Articles

As per Derek Halpern, you have to spend 20% of your time in writing and 80% in its promotion. If you know promotion tactics, you can bring visitors even with mediocre content. Without contagious content, your dream to get tons of traffic can’t become a reality. Communicable means engaging articles. Try to write on interesting topics that force readers to share it with other people. With contagious articles, you can naturally increase your traffic.

Work on a Proven Idea

If you want to increase awareness of your brand through your writing, you have to be shameless to steal ideas of other people. A tool like Buzzsumo may help you to find strong ideas. Type your keywords in the search field and check the most shared blogs and articles based on your anchor texts.

Check community sites to see massively contagious articles and blog posts. If you are blogging in the marketing niche, you can find great ideas from Buzzsumo. It is true that you can steal ideas, but you can’t steal words from other articles. Your readers will ultimately find that you are a copycat. This situation can ruin your credibility.

Keep it in mind that you can improve articles and an original idea so that people can’t recognize it. Here are some ideas to enhance the quality of your article.

  • Write smart articles to impress readers.
  • Articles must contain actual ideas and force people to share it.
  • The article should have practical value so people can get some credit for sharing it.
  • Make sure to create the content that people would like to read.

Before writing on an idea, read maximum articles available on the internet. Keep it in mind that stealing an idea from a person is plagiarism, but stealing from several sources is research.

Use Visual Elements in Articles

People love graphics, so include several images in an article. Make sure to create custom images to illustrate important points. Your article must have these visual assets.

  • Photos of interesting/relevant events, concepts, things, places, and people.
  • Graphs and charts to explain/illustrate the numbers behind a phenomenon or story.
  • Visuals represent concepts, elements or procedures that enable better/faster understanding.
  • Screenshots with explanations/examples/notes of different events
  • Comics, such as storyboards or illustrations that tell narratives visually

Copywriting Techniques

A story can sound completely different depending on the narrator. A few people have extraordinary talent to tell a boring story into an engaging manner. If you are not gifted to write creative stories, you can create viral headlines. A weak headline can kill your article, so create an exciting headline. Clickbait headlines aim to exploit the inquisitiveness gap to provide enough information to make readers curious.

Optimize Articles with Relevant Keywords

Without targeted keywords, you can’t optimize your articles. The Keyword Planner of Google helps you to brainstorm potential keywords. Keyword optimization is essential for link building, content creation, and content strategy.

After choosing focused keywords, you have to mention it in the title tag. Keyword optimization is essential in a link building strategy. Navigational links, breadcrumb links, inbound links, and internal links must have optimized keywords. To get a better ranking, you have to connect with searchers. Target keywords are necessary for your content.

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What Your Customers Want From Your Company this Year


The beginning of a new year is an excellent time to set goals for your company and make decisions on where to invest your time and money. Satisfied customers come back to your business in the future and tell others what they love about your brand. Figuring out what your customers want builds your business on multiple levels.

In a study of consumers, researchers learned customers value a positive experience so much that by the year 2020, customer experience (CX) will become even more important than price and product features in highlighting some brands as consumer favorites.

CX is made of intricate layers and hard to define. Below are six key things customers want more of from brands they patronize.

1. Get Personal

The world becomes more impersonal every year. If you phone a company, a computer offers responses. If you go to a grocery store, a machine checks you out. However, even though more and more things are automated, people want a personalized experience that applies specifically to their needs.

Your first step toward a more personalized experience is understanding your target audience and their pain points. However, you should also target language, offers and customer service based on each customer. Search engines offer information such as the customer's regional location, and social media informs you of their interests.

Coca-Cola has a Share-a-Coke campaign that offers personalized coke bottles with a variety of names. Name Cokes are in stores, but you can also order a Coke with a specific name or saying through their website. Offering a product with your name on it is the height of personalization. Your site might provide ideas for services in the location of the site visitor or something more straightforward, but the more customization you give the better.

2. Respect Customer's Time

Most families today have two people working outside the home and children involved in activities after school. They don't have a lot of extra time, and their time is valuable. Anything that saves a customer time endears your company to them.

Speed up your website. Most people won't wait around longer than a few seconds for your site to load.

Offer conveniences and keep checkout pages and forms as short as possible. If you offer customer service or ordering via telephone, reduce hold times as low as possible.

3. Collect Detailed Information

Don't make customers repeat the same information over and over again. Collect the necessary details to serve them effectively and make sure key people in your organization have access to that data. If a customer calls and complains about a product issue, they shouldn't have to repeat their entire problem when they call back the second time. Instead, the customer service rep should pull up the data and instantly know the issue they're having.

DY Concrete Pumps offers a custom quote that allows them to gather contact information and provide a chance for the user to include a personalized message. The custom quote offer is located at the bottom of the landing page with a bright yellow call to action (CTA) button that grabs the users attention.

4. Embrace Augmented Reality

Experts predict smart augmented reality glasses with reach 5.4 million people by 2020. Already, augmented reality permeates everyday life. Cinemark theaters offer games on the big screen leading up to movies that work with a Smartphone or mobile device and allow movie-goers to play games through augmented reality. The phone works with the image on the screen.

Advertisers place ads in magazines that work with an app on your phone and come to life. Pokémon Go became all the rage a few years ago, as players used their surroundings to view Pokémon you can only see in the app. As AR becomes more popular, expect to see it utilized more and more.

One way of utilizing AR on your website is through images that, when hovered over or clicked on, become a 360-degree video the user interacts with. You could also consider developing apps for smartphones that allow a user to place the item in their home and see how it looks.

5. Offer Better Communication

Customers want communication with you to be easy and accessible. Around 51 percent of consumers state businesses should be available 24/7. Smaller companies and startups have a smaller budget that doesn't allow for 24/7 customer service. Fortunately, you can automate email and chatbot responses, answering some questions automatically and letting customers know you'll get back as quickly as possible on others.

Look at the different forms of communication offered on your website. If you only provide your email, add a live chat option and a toll-free number. Make communicating with your brand simple and painless as possible.

Razer offers high-tech products such as laptops, headphones and keyboards. Note how their support page provides several options to get in touch with them, including a searchable knowledgebase, live chat, a toll-free number, email and community help.

6. Exceed Expectations

Customers come into a transaction with your brand with certain expectations. Once you understand what expectations your typical customer has, you can not only meet but exceed them.

For example, if your typical customer expects 24/7 customer support, work not only to offer 24/7 customer support but to also shorten your response times.

When you receive a complaint, solve it beyond what the person asks. If they want a replacement for a product damaged in shipping, include a small free item and thank them for the chance to make things right and overnight the package. Create goodwill with your customers, and they'll tell others about your brand.

Talk to Your Customers

If you're not sure what your customers want, ask them. Send out a poll and ask what areas need improvement. Pay attention to customer complaints, as well, and see if there are any patterns. No matter what type of business you're in, your success boils down to the relationship between you and your customers. Find the right mix, and you'll keep the customers you have while also attracting new ones.

 

Lexie is a graphic designer and typography enthusiast. She spends most of her time A/B testing websites and creating style guides. Check out her blog, Design Roast, and follow her on Twitter @lexieludesigner.
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5 reasons your business still needs a website


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Whether your business is a new one or an existing one, you still need a good website which will help people to easily find you. Whether you hire a web designer or do it yourself, it does not matter because what matters is that you have a beautiful and well functional website that allows people to find you and the necessary information easily.

 

Let’s find out the reasons why your business still needs a professional website.

  1. Your business will gain credibility

A professional website will help your business to gain credibility and that credibility will bring you more business. People are searching online for things they want, solutions they want for their problems, to get information, to compare prices and to do other things and if you do not have an online presence, it can be very difficult for you to create the credibility necessary for any business. So, find a good web developer for web development of a professional website for your business to gain more credibility and bring in more business.

  1. Showcase your work

 

A website will help you to easily showcase your work. For example, if you are in web development for web design, you can easily showcase the work you have done and if it is of good quality, it will impress your prospects and will convert them to your paying customers. If you want an app to go with your website, app development can help you to create one which will be in line with your website and will provide extra assistance to your prospects and customers and help in converting them to paying customers.

  1. A website saves you money

When you compare the cost of advertising through newspaper ads, TV ads, Internet advertising, radio commercials, promotional materials and networking events, your website does not cost a fraction of that in the long run. It will help you save thousands of dollars in a few years. Find a local web designer to design your professional website and that will save you more money in the designing part itself. For example, if you are in Birmingham, you can choose a web design Birmingham firm or company to create your professional website and it will be more economical. And once your website is up, it will do some of the advertising work for you and thereby will save you lots of money.

  1. Create leads for your business

One of the main reasons why you pay web developers to create your professional website is to convert prospects or people coming to your website into your leads. It is a very efficient and economical way of finding leads who will become your paying customers. It is a way of finding leads without paying anything.

  1. Your customers find you easily

When you have a website, it becomes easier for your customers to find you. If you have a website it will show up in Google search results and now it is people search Google for anything. If you don’t have a website, how would you show up in the search engine result pages? The more you show up, the more people will find you, the more possibility of finding customers for your service or products.

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Betabrand leggings design contest

Betabrand leggings design contest


Have you ever wanted to design something that will actually get turned into a finished product you can wear? Now's your chance! Betabrand is partnering with COLOURlovers for an incredible new contest. Betabrand, a company based in San Francisco, is an online community that designs, manufactures, and releases new items every week! They are now launching a new clothing line for women and we’re going to help them choose colors for one of their designs.  Our users will be choosing five colors for a pair of Betabrand leggings.

Here's how it works

Users will use the COLOURlovers.com palette tool on the entry page to color in a five-color Betabrand template for their new leggings.  Once an entry is completed, you can vote for your favorites by ‘loving’ them in our gallery.  You can begin ‘loving’ submissions as soon as they are created!

The 9 most loved designs will be featured on Betabrand's site and the design with the most votes on their site will win.

Prizes:

The top 9 finalists will receive a Think Tank designer t-shirt

Grand prize winner: The prototype of their leggings, a chance to crowdfund their design into production with Betabrand, $200 Betabrand Credit and a Think Tank designer t-shirt!
2 runners-up: $50 credit plus TT designer t-shirt

Schedule

  • Tuesday, February 25th:  Contest is open for submissions – up to three per user!
  • Sunday, March 2nd: Submissions Close at 10pm PST.
  • Monday, March 3rd: Top 9 most loved entries will be moved over to Betabrand’s site.  Voting will recommence on their site for the remainder of the contest.
  • Tuesday, March 4th: Voting on Betabrand opens.
  • Monday, March 10th: Monday, March 10th: Betabrand voting closes at 10pm PST.
  • Tuesday, March 11th: Winners Announced
  • Tuesday, April 8th: Winner's design goes live on Betabrand for crowdfunding.

Enter

Please keep in mind there is a limit of three entries per person, so make your designs count!

To get started with this contest, click the link for the contest entry page.

Looking to cast your vote? You can view entries here.

We wish you the best of luck and happy designing!

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Go Media + Creative Market

Go Media + Creative Market


Creative Market, your ultimate resource for handcrafted, mousemade design is pleased to announce that Go Media is now selling goods on their platform. Go Media brings great design to life with their awesome products.

Check out some of my favorite products in their storefront and start getting creative today with Go Media.

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Whimsical Watercolor Portraits

Whimsical Watercolor Portraits


Watercolors afford artists the ability to create whimsical portraits, where colors blend together and give the painting increased depth. I believe watercolor art is a powerful way to express emotions, thoughts, feelings, and perceptions. These watercolor portraits have a certain strength to them that shines beyond the paper.

 

 Fish_in_My_HairWatercolor_Wonder

 

Blinded_by_ColorWicked_Watercolor

Watercolor_GirlWatercolor_Boy

Im_AfraidThoughts_and_Words

Create Your Own Watercolor Masterpieces with Creative Market by downloading these products:

 

Then, check out these tutorials to learn how to create colorful watercolor designs with Creative Market products:

           10 Step Watercolor Design                                 Watercolor Painting Tutorial

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Design Blogs to Follow in 2013 [Infographic]

Design Blogs to Follow in 2013 [Infographic]


With the vast number of design blogs out there, it can be a little overwhelming trying to figure out which ones to follow. You may think you can subscribe to them all, but soon you'll crumble under the pressure of that 1000+ staring you in the face.

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Well the folks at Coupon Audit have made things a little easier by putting together a handy infographic listing the top 100 design blogs to follow in 2013. It's pretty awesome to see COLOURlovers on the list with so many other fantastic blogs. Check out the graphic and hopefully you'll discover some great new design resources.

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COLOURlovers Interview with Erin of Design For Mankind

COLOURlovers Interview with Erin of Design For Mankind


Erin Loechner is a writer, stylist and designer. She is a quirky girl with lots of style and a great swagger about her. Everything she publishes on her site, Design For Mankind, pushes the envelope just enough to keep you interested and excited about trends and styles. She has graced the pages of many magazines all the while keeping up with trends and colors on her HGTV.com segment.

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First up, why don't you tell the community a bit about who you are, what you do, how long you have been doing it, and your background. 

I'm Erin Loechner, a 28-year-old freelance design writer and blogger (DesignForMankind.com). I dabble into styling, consulting and rearranging the furniture of any willing party! I'm also an online personality for HGTV.com.

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Colorful 2012 Non-Profit Calendar Awareness :: COLOURlovers Member Interview, Showcase & Giveaway

Colorful 2012 Non-Profit Calendar Awareness :: COLOURlovers Member Interview, Showcase & Giveaway


We bring you a great interview with Jason Allen, of Haft2.com, an intriguing firm that focuses on, yeah, you guessed it, color! The focal point today is to showcase their 2012 Haft2COLOUR Calendar Project, and absolutely amazing piece of quality!


It's not too late for 2012 calendar printing projects, visit Next Day Flyers for good prices and fast turnaround.

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I was highly impressed with the presentation of the calendar. It was delivered in a nice silver tin with a branded paper wrap and a wonderful opening letter about the project and the Haft2 mission - I felt like I had just received a very nice gift!

Haft2 is giving away three calendars to some lucky winners on a fun challenge (see bottom of post). I would like to add that I just so happened to come across this project originally from the comments on our previous post about 2012 Calendar Print Trends. I just had to know more about it, see the real deal and get to know what Haft2 and Jason were all about. I'm sure glad I did.

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Happy Thanksgiving: 15 Ways to Show Thanks With Color

Happy Thanksgiving: 15 Ways to Show Thanks With Color


Of all the things to be thankful for, color is at the top of the list. Color is saturated into every fiber of our lives. It gives variety to our days, our moments, our very lives. It is there in our darkest moments and happiest memories. It can influence moods and reactions. It is there for us when we brainstorm inovative ideas, new marketing techniques, or complicated craft projects. Color is simply inspiring. So, on this Thanksgiving Day, remember to take a look around you and notice all the beautiul colors that this season has to offer.

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How are you celebrating color this season?

Fall Leaf Garland from Maureen Cracknell Handmade as a part of Celebrate Color 

Celebrate color this season with a leaf garland made of felt and yarn. Incorporate a gorgeous color palette into your home's decor without the crunchy mess of real leaves.

Project by Triple Play

Dazzling. Do you think these sparkly aqua-blue accents steer a little bit away from traditional fall colors? You have to admit, it adds a nice depth to the overall setting and complements that traditional orange nicely.

Thankful Tree" by Simply Vintage Girl

Elegant. Bring the outdoors in to create thankful bits of autumn pastels and pattern mixtures combined in a "Thankful Tree."

Parents.com

For the kiddos. Shades of brown add warmth and provide an earthy feel in this Turkey centerpiece. Choose a fun and colorful palette for the thankful feathers.

Tradition, (What Are You) Thankful Four?

What are you thankful...4? A great excuse to use color in so many ways! Write what you're thankful for on colorful number fours cut from scrapbooking or construction paper and share. Turn them in to ornaments to display all weekend. Keep them around as reminders.

"...one year I cut large 4s from paper and placed one on each person's plate. Just before dinner, we wrote the things we were thankful for on our cutouts, then took turns sharing our lists..." - Candice Steelman (reader at Disney Family Fun)

By Holiday Crafts and Creations

There's always room to go classic. Traditional autumn colors make a space warm and inviting. These edible place settings using M&M's to imitate Indian Corn are quite fun!

KABOOSE.com under Thanksgiving Crafts

Create a three dimensional palette with blocks and display an appropriately thankful message.

Design Sponge - DIY Project Autumn Leaf Bouquet 

What better way to say thank you to the beauty of color than to use fallen leaves to create vibrant autumn roses.

avery & anderson - Fall Decor' Part 4: THANKS be to upcycling wine bottles!

Get funky, use a few recycled wine bottles, a bit of paint and some other odds and ends to create and display a thankful word.

Crafty Katie - Fall Burlap Wreath

What would fall be without a wreath? Burlap offers a very earthy-happy texture, while adding a mix of traditional or non-traditional colors livens it up.

FineCraftGuild.com - Abundance Seed Balls

Blending tradition with innovation - did you look close enough? I took a double-take after realizing those were bean-balls in the cornucopia! How creative and fitting to the season. A gentle reminder of warm soup on chilly fall evenings.

INKspired Creations - Paper Pumpkins | Teresa Collins - Paper Thanksgiving Pumpkins

Autumn wouldn't be autumn without a couple of paper pumpkins leftover from Halloween. Another way to utilize a mix of patterns and palettes.

PLAID - Thankful Art Collage

The paper flower on this thankful journal has a nice whimsical feel to it and reminds me of autumn leaves. Writing down what you are thankful for is always a great way to reflect and come back to on days when you aren't feeling so thankful.

 Kind Over Matter - Thanksgiving Fortune Cookies

This simple, yet unique idea encompasses the idea that being thankful can also remind us of the good things that are yet to come.

Incorporating autumn colors into our homes and Thanksgiving celebrations is a special way to recreate that warm feeling we experience when we start listing all the things that we are thankful for. This reason, above all, is why color should be remembered on Thanksgiving Day.

A big Thank you to all of you COLOURlovers for loving color and making our community flourish with so many beautiful creations! Be safe and colorful on this holiday! - The COLOURlovers Team


Creations Used:

Celebrate_AutumnThankful_SeatingAutumn_Thankful_TreeFeathered_TurkeyAlice_in_ChainsHexagonalAutumn_MMsThankful_BlocksLeaf_RosesAutumn_WineFall_Burlap_WreathBean-BallsWeightless_PumpkinPumpkin_PaperelliThankful_JournalThankful_JournalDotty_distressedThankful_FortunesFall_FortunesWheels_within_wheels


header credit: Leaf Garland

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