What to Think About When Designing a Website


website design

Behind an appealing and user-friendly web design, there is a lot of knowledge about how different elements are connected. In some cases you also have to choose different programming languages, depending on which platform the website is published on.

 

A web designer often works solely with content and layout on a website, but many designers also have programming skills. Web design is the visuals that meets us when we visit a page. The design is put together so that it appeals to the right audience. This means knowledge about web design is also necessary to understand digital marketing.

 

Do you think this sounds interesting? Follow on to learn more about what a good web design entails and what you can do to get a better, user-friendly and targeted website.

Proper Web Design

Before you start designing or redesigning a website, think about:

 

  • Who you want to reach out to: Analyze your customers. The target group will, for example, influence the choice of color, presentation and other visual factors.
  • What resources customers and potential customers needs to choose you over others who offer similar services and products.
  • What you want to achieve with the web design. For example: increased customer activity, commitment, arouse interest, increased sales, etc.
  • How to make your website easy to use: Lack of user-friendliness can result in both falls in Google rankings and visitor numbers. Improved usability can be, for example, fewer menus, search capability and general clarity.
  • Universal Design: There are many users who rely on websites to be functional, even for themselves. Here you can, for example, use supplementary pictures, illustrations and multimedia. Universal design is actually a legal requirement and you should therefore make sure that your website supports these requirements.

 

No matter if you’re designing a website for bank services, a blog about how to find the best personal loans, or an online clothing store, it is important that your design matches what the purpose of the website is.

Avoid Static Web Pages

To get an optimal web design, you need to implement digital marketing, and design and redesign the website accordingly. This is a practice that is often called Growth-Driven Design (GDD). Such a design means that you have a website that is constantly evolving in line with customer behavior. To achieve this, there will be a constant need for analysis of what visitors do, how long they stay on the page, and what services they use the most.

 

In traditional web design, the case is often as follows: A customer needs a new website. The website is designed and then maintained and redesigned every second or third year. For some, this may be optimal, but many also miss out on good marketing and sales opportunities because the development is too slow.

 

With the Growth-Driven-Design method you get a web design that you can change and develop in step with your customers, and this way you will see a faster growth in the number of visits. It doesn't have to be big changes, and often it’s something you can change and structure on your own, without any programming skills.

 

Benefits of growth-driven-web design:

 

  • Result Driven means more results: When customizing the design and content for user experiences, you will get a website that appeals better to the right audience.
  • Flexibility: You are not locked into a design, but has the ability to change and adapt the way.
  • Continuous improvement.
  • You get a website that matches the customer's wishes and needs.
  • More predictable: You don’t base web design on pure conjecture, but conduct the design step by step based on analysis.
  • You'll save yourself unnecessary costs: GDD allows you to make small adjustments and test the effect over a shorter period of time.

 

It can be profitable to get professional help with your web design. Using external agencies will save you unnecessary costs and adjust your budget according to needs.

Responsive Web Pages

To get an optimal web design, the design must be adapted to all screen sizes. Many of us use our smartphones and smart tablets, and therefore you should make sure that the website is adaptable to all platforms.

 

If you are unsure of how the website looks on your mobile, you can change the size of your browser and see how the items move. If the page ends up looking a little strange, the page is most likely not responsive.

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Best Ways To Start Business When You Are A Teen


teenage business

Teenage business

Teens are often considered to be little children. Parents treat them as dependents. However, there are things that teens can do to ensure that they save enough money for themselves. College is certainly not cheap. A student needs to make sure that they have enough money to cater to their needs while at college. With a job, a teen can make enough money to help them survive their first year in college. Remember that just because you are a teen it does not mean that the taxes and other rules of business operation do not apply. This article will ensure that you understand what it takes to start a teenage business and the ways to start your own business.

Etsy

For teens with a creative mind, it is easy for them to take advantage of these characteristics and create something that can be sold. One can make jewelry, candles, edible goods, jam, swag, and even paper goods. These are great because the payment-processing fee at Esty is small and it requires a small listing. The best part is that they offer you payment collection and a complete storefront. To ensure you make maximum profit from the teenage business, you need to find a source of low-cost materials so that the price you charge will cover the production costs and time spent.

Tutor

Instead of looking for speedypaper review, do the essay yourself. That will help you learn as much as you can about the dos and don’ts of essay writing. It will be easier for you to tutor other high school students and help them succeed in their education, at a fee. This is also an excellent way for you to study enough to pass all your exams. Actually, you do not just have to tutor them on their academics, you can teach computer, piano and other instruments or SATs.

Social media consultant

All teenagers today have grown in the internet age. This gives them some serious advantage over the adults. When it comes to understanding the web, search engines, networking and blogging, no one understands it better than teenagers. There are companies who pay good money for people who have expertise in this area. You can make good money as a social media consultant.  If you are unsure about what you need to do, you can always read a blog or a book about it. You can also sign up for a course with Udemy. It is a job you can also do while in college because it is flexible and can be done from anywhere.

Baby sitting

This is one of the great ways to start earning money, especially if you have younger siblings. If you are good at it, you can earn money. The best part about this job is that you do not need to have any start capital. To have an added advantage, you can get some CPR training and a certificate in childcare so you can get all the calls.

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60 Things to Check Before Launching Your Site


designing a website

From a sleek design to functional navigation, a lot goes into crafting a visually appealing, user-friendly website. The work doesn’t finish there, either. The site needs to rank high on search engines, engage users and entice a reaction – whether through conversations or sales.
With so many aspects to consider, the pressure is on to deliver a high-quality website. Fortunately for you, this checklist highlights 60 of the most important things to check before the site’s launch.

page content

Page Content

1. Remove generic content

Website templates usually come pre-packaged with lorem ipsum-type content. Ensure this is removed completely before launch.

2. Proofread the content

Spelling mistakes and incorrect grammar hurt the professionalism of a website. Check all text and correct any errors.

3. All text formatting is correct

From paragraphs to lists, all text should be correctly formatted.

4. Optimise your images

Image optimisation on all devices is an important step, as is making certain all pictures are inserted in the correct areas of the website.

5. Engaging video setup

Video content has to be placed in the right area of the website, while other aspects to consider include setting up a playlist or an auto play function.

6. Audio accessibility and functionality

If your website utilises audio, make sure it’s at the correct volume, plays in the right place and works on all devices.

7. All premium content is stored in the correct places

When premium content like eBooks and case studies are offered, these items need to be stored in the right databases/libraries to work properly.

8. Provide contact information

If users want to get in touch, all company contact details should be up-to-date and present throughout the website.

9. Provide an author’s page

When running a news website, it is essential to supply transparent author information for inclusion onto the Google News Publisher platform.

10. Ensure fonts are user-friendly

Choose fonts which are familiar, easy to read and seamlessly blend together with the rest of the website’s design.

11. Integrate social media accounts

If your website has any associated social media accounts such as Instagram, Twitter and Facebook, integrate them within the site.

12. Feature up-to-date copyright

The copyright date, which is often found in the footer, should always display the current year.

13. All rights are property attributed

Using any fonts, images or other content which needs to be attributed or licensed from the owner? Make sure you have the rights to use such assets.

14. Logo is in place

The logo should be clear, optimised and easy to recognise for all screen sizes.

SEO

SEO

15. Use unique page titles

Eye-catching page titles, which incorporate keywords and have fewer than 70 characters, will grab the attention of users (and the search engines).

16. Implement keywords whenever possible

All pages should boast relevant keywords, and each targeted word should appear in the page copy.

17. Don’t forget meta descriptions

For added SEO effectiveness, include a meta description with every page. This description should feature keywords and fewer than 156 characters.

18. Optimise every image title

When uploading any image, its title shouldn’t be wasted. Use keywords to describe the image.

19. Use alt tags for each image

For additional image optimisation and visibility, alt tags should be used. This provides an additional text alternative for the likes of Google, guaranteeing more chance of showing up prominently in search results.

20. Optimise every URL

Webpage URL’s are a key area for SEO. Instead of a URL which includes the date or a generic collection of numbers, it needs to boast the page title – and its keywords – clearly.

21. Have the URL’s display site architecture

URL’s should also display the website’s information architecture. This produces a greater level of organisation, which ultimately improves the crawl efficiency of search engines.

22. Create an XML sitemap

An XML sitemap is essentially a roadmap to all of your website’s important pages. It can be used to incorporate additional information for each URL, which also ultimately helps with SEO.

23. Submit the XML sitemap

The XML sitemap needs to be submitted to search engines like Google and Bing.

24. Have the metadata in place

When content goes through an RSS feed, the metadata needs to be in place. This should display compelling copy, effective keywords and be succinct in character length. Regarding the latter, page titles should sit at less than 65 characters, whereas page descriptions typically fall between 150-170 characters.

25. Metadata is setup for social media

The metadata should also be in place properly for sharing content on any social media.

26. All metadata is grammatically correct

As with all other content on the website, the metadata should always supply correct grammar and spelling.

27. Use rel=”nofollow” tags

These need to be used if your website displays any untrusted content, paid links, or any other pages with content you don’t want search engines to crawl.

28. Utilise 301 redirects

If your website has any old URL’s, these should navigate to new pages via 301 redirects.

design

Design

29. Make the webpages compatible across every browser

Whether it’s Google Chrome, Firefox or any other web browser, your website needs to work across all platforms.

30. Compatibility on all devices

Whether it’s a desktop or mobile, the website has to work on every device.

31. Optimised scripts

To assist with site speeds, optimise the scripts across all web pages.

32. Validate CSS and HTML

This ensures the validity of your web content, and helps towards freeing it of any errors.

33. CSS is optimised

The CSS should be optimised on every web page. This can be done via methods such as using image sprites, reducing unnecessary code and splitting CSS files.

34. Have functional paragraph styles

Lists, block quotes, headers – these styles need to work properly across the site.

35. Apply a favicon icon

The favicon, which is a small image which represents your website, needs to be in place and rendering correctly. The more distinctive, the better it stands out among other bookmarked websites.

functionality

Functionality

36. Have fully-functioning forms

If your website makes use of forms, these need to be formatted and correctly submit data.

37. Say thank you

When a form is submitted, a ‘thank you’ message should be displayed. Every courtesy counts!

38. Have autoresponders in place

If your website needs to provide programmed responses to users, any applicable autoresponders need to work properly.

39. Make use of form data

All form data needs to be correctly stored in a database and/or emailed to a recipient.

40. Working internal links

If these are hyperlinks embedded within page content or links via the navigation menu, these all need to work across the website.

41. Working external links

Have any external links going to other websites? These also need to work and preferably open in a new tab.

42. Check all feeds are functioning

News, RSS and social media feeds need to function correctly.

43. Check all social media functionality

When using social media share icons on your web pages, it’s important to ensure these are functioning as expected.

44. Link the logo

Instead of being a simple static image, the logo should link to the website’s homepage.

45. Implement redirect pages

404 redirect pages are needed for users that turn down the wrong road on your website.

46. Integrate third-party tools

If using e-commerce software, CRM and other third-party tools, these need to be integrated and running smoothly.

47. Optimising page speed

It goes without saying that website load speeds need to be as fast as possible. Optimising can cover everything from minimising HTTP requests to deferring JavaScript loading.

security and compliance

Security and compliance

48. Enable 24/7 monitoring

To ensure round-the-clock surveillance, install monitoring scripts which work 24/7.

49. Get a backup copy

Once the final website is complete, make a copy. This is for backup purposes in case the site encounters any significant issues.

50. Get regular copies made

Due to the continuous threat of malicious activity, copies of the website should be created and stored on an ongoing basis.

51. Have secure password storage

Website credentials and passwords need to be stored in a protected database.

52. Announce those cookies

When websites use cookies – aka those harmless files that track a user’s preferences – it has to be announced publicly to visitors.

53. Comply with usage rights

If code, images or other assets are borrowed/purchased, ensure this is compliant with any usage rights.

54. Have visible terms and privacy policies

Any applicable terms and privacy policies should be easily visible to visitors.

55. Be PCI compliant

If the website is processing and storing credit card details, it needs to be PCI compliant.

56. Consider disabilities

The website should be easily accessible and useable for those with disabilities.

analytics

Analytics

57. Insert analytics codes

To get analytic figures, the relevant codes need to be properly inserted in the right area of your website.

58. Excluding IP addresses

In some cases, certain IP addresses should be omitted from analytics tracking.

59. Using funnels and goals

When using analytics, funnels and goals should be setup. These provide greater visualisation of analytic results.

60. Sync accounts

Google Analytics and Google Webmaster accounts need to be synced, as do Google Analytics and Google Adwords (if applicable).

--- Note: All images were downloaded from Pixabay.com. Free for commercial use. No attribution required.

 

Itamar is a digital marketer who specialises in SEO and video optimisation, and has experience in running various social media channels.

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How To Create A Website That Converts


website creation

Most website owners focus all their energy on getting traffic to their sites, but if that traffic doesn’t convert, it’s almost useless. This article outlines proven strategies for getting your visitors to convert into customers, whether that’s filling out a survey, handing over their email address or making a purchase.

 

How should things be placed?

 

An artful layout creates order in a website. Things should not simply be thrown onto a page at random. People naturally scan a website in the shape of a Z. This means that important information should be located in the top left-hand corner, in the middle and the bottom right corner.

 

This placement is more likely to draw the attention of the reader. If there is a lot of text on the website, then this should be broken up with spaces. It allows the reader breathing room and makes large amounts of information more accessible.

 

Make the customer feel like you see them

 

We all have egos. Some are quite larger than others, but for the most part, they exist in all of us. A great website acknowledges that. It knows that people want to feel heard, seen and felt. They do not want to feel like they are just another cog in the machine.

 

This can be achieved by using casual language when necessary. A website does not always need to maintain a professional tone. If it seems fitting to add some slang or colloquialisms, then do just that.

 

An SEO friendly website should provide content that people easily connect with and inspires them to visit again. Use well-researched keywords and do not make the writing look robotic by overstuffing the keywords.

 

Colors are important

 

At a very early age, children are taught to associate colors with moods. When someone is sad, we call them blue and when they are jealous when they are green with envy. The same trend persists in adults.

 

We consciously and subconsciously associate different colors with different moods or emotions. Blue for example, generally induces feelings of calm and trust. Yellow, on the other hand, implies haste. Color psychology should be taken into account when adding color to a website.

 

What font is appropriate?

 

Colors speak as well as fonts. The font that you choose could make or break the website. Each font holds a different association.

Comic Sans, for example, is generally associated with children. This, therefore, would not be a good option for a legal website.

 

Trust needs to be earned

 

When a person goes through a website, they are essentially having a conversation with the owner of the website. This conversation can include personal questions and as such trust needs to be developed.

 

Customers will not offer up private details if they do not feel that they can trust you. If this is security information, then you have to be very clear in stating that this information will remain secure and private.

 

The customer also needs to feel like there is open communication between the two of you, therefore making contact details important.

 

Aim to elicit emotions

 

Just as people have egos, they are also prone to emotions. You need to communicate on an emotional level if you want to reach people and influence them. This can be done by being emotive in your writing and by using emotional triggers.

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Tips To Make Your Content More Attractive


web content

Publishing web content is an incredible way of converting leads online. Users often search because they want answers or information. However, your web page should be captivating enough to make visitors stay longer and build stronger connections with your brand. Whether you are hiring the services of custom writing company or you are doing it alone, getting it right is key. Here are the tips you should consider.

Specialize

When crafting content for your web, ensure that you pick a powerful theme. It should be unique and compelling. Let people feel your brand and want to interact with it even more. This also boosts your reputation and strengthens our online presence. Remember, reputation is crucial to your web success. So, consider making it your priority.

Read More & Research

It’s extremely important to have extensive knowledge about your field of specialization. Nonetheless, you need to understand exactly the quality and relevance of what has been written. This is particularly beneficial when it comes to blog writing. Having a comprehensive idea about what’s needed and helps minimize repetition and inject more freshness into your website.

The Power of Providing Proof

Whenever you’re trying to convince your audience, provide links and referrals. This can positively influence your web content as they help support your views and make your writing feel more credible.

Structure is Important

According to Google, it’s advisable to utilize a maximum of 10 words per sentence. Plus, each paragraph you write should feature approximately 1-4 sentences and there should be lists and bullets spread across your post. This also optimizes your SEO and improves your website ranking.

Incorporate Visuals

Whenever you write a post, add an evocative image or video to give your content an instant uplift and make it more attractive as well as easier on the eye. Nevertheless, you should take relevancy into consideration when picking the visuals since you really don’t want to misguide your audience.

Edit, Edit, Edit

Nothing feels bad like reading a post with too many grammar and spelling mistakes. In fact, it’s a complete turn off! So, be keen to edit each blog regularly before posting it online for the entire web to see and judge.

Consider Updating Regularly

When creating a new post or updating an older one, ensure that you keep your writing fresh. You should always keep in mind that no one loves reading old, outdated content. Get imaginative and craft something unique and fascinating. Don’t just be ordinary, let your content move people. Besides, you should introduce a sense of humor into your content and it should factor in things such as cultural differences as well as audience sensitivities.

Pay Attention to Keywords

Your content can’t sound good without keywords. Bring out those striking keywords of yours using bold, unique fonts and titles. This doesn’t only make it simpler for readers to identify the key subjects featured in your post, it also plays a significant role in helping you organize your writing in an attractive way.

You don’t have to stick with the conventional ways of conveying information; stretch beyond your limits and adopt different tactics to create your own unique content.

Conclusion

By observing these tips, you’ll create content that’s more appealing and attention-grabbing. Some audiences, for instance, respond better to infographics, whilst others prefer to reading the entire information. Combine different options to achieve an interesting and well-balanced blog. Plus, if you are new to content writing sphere, you can still hire eWritingService.com for high-quality pieces. An experienced content service provider knows the approach to use to get your content that sells and converts.

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Tips for Strategic Writing for Your Brand


strategic writing

Content marketing is essential for branding. Special marketing content plays an important role to increase the engagement of customers. To get desired results, you have to create engaging web content with a tagline, a catchy message, and call to action. With inspiring stories, you can create the first impression with your customers. Consider the advice of professional writers with the story and essay help to give a different voice to your business. Make sure to engage people with your brand to drive desired behavior.

Every brand needs high-quality, original content to bring your brand to life. Here are some essential components of strategic writing:

  • Tagline (a clear message for your customers)
  • Web content
  • Brand manifestos and brand stories
  • Marketing brochures
  • Important marketing articles

Strategic writing for your brand is necessary to increase the engagement of customers on a deeper level. Feedback and involvement of people are essential to get fresh ideas to make your brand memorable. Original content is authentic and compelling for your customers.

Bring Traffic with Articles

As per Derek Halpern, you have to spend 20% of your time in writing and 80% in its promotion. If you know promotion tactics, you can bring visitors even with mediocre content. Without contagious content, your dream to get tons of traffic can’t become a reality. Communicable means engaging articles. Try to write on interesting topics that force readers to share it with other people. With contagious articles, you can naturally increase your traffic.

Work on a Proven Idea

If you want to increase awareness of your brand through your writing, you have to be shameless to steal ideas of other people. A tool like Buzzsumo may help you to find strong ideas. Type your keywords in the search field and check the most shared blogs and articles based on your anchor texts.

Check community sites to see massively contagious articles and blog posts. If you are blogging in the marketing niche, you can find great ideas from Buzzsumo. It is true that you can steal ideas, but you can’t steal words from other articles. Your readers will ultimately find that you are a copycat. This situation can ruin your credibility.

Keep it in mind that you can improve articles and an original idea so that people can’t recognize it. Here are some ideas to enhance the quality of your article.

  • Write smart articles to impress readers.
  • Articles must contain actual ideas and force people to share it.
  • The article should have practical value so people can get some credit for sharing it.
  • Make sure to create the content that people would like to read.

Before writing on an idea, read maximum articles available on the internet. Keep it in mind that stealing an idea from a person is plagiarism, but stealing from several sources is research.

Use Visual Elements in Articles

People love graphics, so include several images in an article. Make sure to create custom images to illustrate important points. Your article must have these visual assets.

  • Photos of interesting/relevant events, concepts, things, places, and people.
  • Graphs and charts to explain/illustrate the numbers behind a phenomenon or story.
  • Visuals represent concepts, elements or procedures that enable better/faster understanding.
  • Screenshots with explanations/examples/notes of different events
  • Comics, such as storyboards or illustrations that tell narratives visually

Copywriting Techniques

A story can sound completely different depending on the narrator. A few people have extraordinary talent to tell a boring story into an engaging manner. If you are not gifted to write creative stories, you can create viral headlines. A weak headline can kill your article, so create an exciting headline. Clickbait headlines aim to exploit the inquisitiveness gap to provide enough information to make readers curious.

Optimize Articles with Relevant Keywords

Without targeted keywords, you can’t optimize your articles. The Keyword Planner of Google helps you to brainstorm potential keywords. Keyword optimization is essential for link building, content creation, and content strategy.

After choosing focused keywords, you have to mention it in the title tag. Keyword optimization is essential in a link building strategy. Navigational links, breadcrumb links, inbound links, and internal links must have optimized keywords. To get a better ranking, you have to connect with searchers. Target keywords are necessary for your content.

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What Your Customers Want From Your Company this Year


The beginning of a new year is an excellent time to set goals for your company and make decisions on where to invest your time and money. Satisfied customers come back to your business in the future and tell others what they love about your brand. Figuring out what your customers want builds your business on multiple levels.

In a study of consumers, researchers learned customers value a positive experience so much that by the year 2020, customer experience (CX) will become even more important than price and product features in highlighting some brands as consumer favorites.

CX is made of intricate layers and hard to define. Below are six key things customers want more of from brands they patronize.

1. Get Personal

The world becomes more impersonal every year. If you phone a company, a computer offers responses. If you go to a grocery store, a machine checks you out. However, even though more and more things are automated, people want a personalized experience that applies specifically to their needs.

Your first step toward a more personalized experience is understanding your target audience and their pain points. However, you should also target language, offers and customer service based on each customer. Search engines offer information such as the customer's regional location, and social media informs you of their interests.

Coca-Cola has a Share-a-Coke campaign that offers personalized coke bottles with a variety of names. Name Cokes are in stores, but you can also order a Coke with a specific name or saying through their website. Offering a product with your name on it is the height of personalization. Your site might provide ideas for services in the location of the site visitor or something more straightforward, but the more customization you give the better.

2. Respect Customer's Time

Most families today have two people working outside the home and children involved in activities after school. They don't have a lot of extra time, and their time is valuable. Anything that saves a customer time endears your company to them.

Speed up your website. Most people won't wait around longer than a few seconds for your site to load.

Offer conveniences and keep checkout pages and forms as short as possible. If you offer customer service or ordering via telephone, reduce hold times as low as possible.

3. Collect Detailed Information

Don't make customers repeat the same information over and over again. Collect the necessary details to serve them effectively and make sure key people in your organization have access to that data. If a customer calls and complains about a product issue, they shouldn't have to repeat their entire problem when they call back the second time. Instead, the customer service rep should pull up the data and instantly know the issue they're having.

DY Concrete Pumps offers a custom quote that allows them to gather contact information and provide a chance for the user to include a personalized message. The custom quote offer is located at the bottom of the landing page with a bright yellow call to action (CTA) button that grabs the users attention.

4. Embrace Augmented Reality

Experts predict smart augmented reality glasses with reach 5.4 million people by 2020. Already, augmented reality permeates everyday life. Cinemark theaters offer games on the big screen leading up to movies that work with a Smartphone or mobile device and allow movie-goers to play games through augmented reality. The phone works with the image on the screen.

Advertisers place ads in magazines that work with an app on your phone and come to life. Pokémon Go became all the rage a few years ago, as players used their surroundings to view Pokémon you can only see in the app. As AR becomes more popular, expect to see it utilized more and more.

One way of utilizing AR on your website is through images that, when hovered over or clicked on, become a 360-degree video the user interacts with. You could also consider developing apps for smartphones that allow a user to place the item in their home and see how it looks.

5. Offer Better Communication

Customers want communication with you to be easy and accessible. Around 51 percent of consumers state businesses should be available 24/7. Smaller companies and startups have a smaller budget that doesn't allow for 24/7 customer service. Fortunately, you can automate email and chatbot responses, answering some questions automatically and letting customers know you'll get back as quickly as possible on others.

Look at the different forms of communication offered on your website. If you only provide your email, add a live chat option and a toll-free number. Make communicating with your brand simple and painless as possible.

Razer offers high-tech products such as laptops, headphones and keyboards. Note how their support page provides several options to get in touch with them, including a searchable knowledgebase, live chat, a toll-free number, email and community help.

6. Exceed Expectations

Customers come into a transaction with your brand with certain expectations. Once you understand what expectations your typical customer has, you can not only meet but exceed them.

For example, if your typical customer expects 24/7 customer support, work not only to offer 24/7 customer support but to also shorten your response times.

When you receive a complaint, solve it beyond what the person asks. If they want a replacement for a product damaged in shipping, include a small free item and thank them for the chance to make things right and overnight the package. Create goodwill with your customers, and they'll tell others about your brand.

Talk to Your Customers

If you're not sure what your customers want, ask them. Send out a poll and ask what areas need improvement. Pay attention to customer complaints, as well, and see if there are any patterns. No matter what type of business you're in, your success boils down to the relationship between you and your customers. Find the right mix, and you'll keep the customers you have while also attracting new ones.

 

Lexie is a graphic designer and typography enthusiast. She spends most of her time A/B testing websites and creating style guides. Check out her blog, Design Roast, and follow her on Twitter @lexieludesigner.
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5 reasons your business still needs a website


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Whether your business is a new one or an existing one, you still need a good website which will help people to easily find you. Whether you hire a web designer or do it yourself, it does not matter because what matters is that you have a beautiful and well functional website that allows people to find you and the necessary information easily.

 

Let’s find out the reasons why your business still needs a professional website.

  1. Your business will gain credibility

A professional website will help your business to gain credibility and that credibility will bring you more business. People are searching online for things they want, solutions they want for their problems, to get information, to compare prices and to do other things and if you do not have an online presence, it can be very difficult for you to create the credibility necessary for any business. So, find a good web developer for web development of a professional website for your business to gain more credibility and bring in more business.

  1. Showcase your work

 

A website will help you to easily showcase your work. For example, if you are in web development for web design, you can easily showcase the work you have done and if it is of good quality, it will impress your prospects and will convert them to your paying customers. If you want an app to go with your website, app development can help you to create one which will be in line with your website and will provide extra assistance to your prospects and customers and help in converting them to paying customers.

  1. A website saves you money

When you compare the cost of advertising through newspaper ads, TV ads, Internet advertising, radio commercials, promotional materials and networking events, your website does not cost a fraction of that in the long run. It will help you save thousands of dollars in a few years. Find a local web designer to design your professional website and that will save you more money in the designing part itself. For example, if you are in Birmingham, you can choose a web design Birmingham firm or company to create your professional website and it will be more economical. And once your website is up, it will do some of the advertising work for you and thereby will save you lots of money.

  1. Create leads for your business

One of the main reasons why you pay web developers to create your professional website is to convert prospects or people coming to your website into your leads. It is a very efficient and economical way of finding leads who will become your paying customers. It is a way of finding leads without paying anything.

  1. Your customers find you easily

When you have a website, it becomes easier for your customers to find you. If you have a website it will show up in Google search results and now it is people search Google for anything. If you don’t have a website, how would you show up in the search engine result pages? The more you show up, the more people will find you, the more possibility of finding customers for your service or products.

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Betabrand leggings design contest

Betabrand leggings design contest


Have you ever wanted to design something that will actually get turned into a finished product you can wear? Now's your chance! Betabrand is partnering with COLOURlovers for an incredible new contest. Betabrand, a company based in San Francisco, is an online community that designs, manufactures, and releases new items every week! They are now launching a new clothing line for women and we’re going to help them choose colors for one of their designs.  Our users will be choosing five colors for a pair of Betabrand leggings.

Here's how it works

Users will use the COLOURlovers.com palette tool on the entry page to color in a five-color Betabrand template for their new leggings.  Once an entry is completed, you can vote for your favorites by ‘loving’ them in our gallery.  You can begin ‘loving’ submissions as soon as they are created!

The 9 most loved designs will be featured on Betabrand's site and the design with the most votes on their site will win.

Prizes:

The top 9 finalists will receive a Think Tank designer t-shirt

Grand prize winner: The prototype of their leggings, a chance to crowdfund their design into production with Betabrand, $200 Betabrand Credit and a Think Tank designer t-shirt!
2 runners-up: $50 credit plus TT designer t-shirt

Schedule

  • Tuesday, February 25th:  Contest is open for submissions – up to three per user!
  • Sunday, March 2nd: Submissions Close at 10pm PST.
  • Monday, March 3rd: Top 9 most loved entries will be moved over to Betabrand’s site.  Voting will recommence on their site for the remainder of the contest.
  • Tuesday, March 4th: Voting on Betabrand opens.
  • Monday, March 10th: Monday, March 10th: Betabrand voting closes at 10pm PST.
  • Tuesday, March 11th: Winners Announced
  • Tuesday, April 8th: Winner's design goes live on Betabrand for crowdfunding.

Enter

Please keep in mind there is a limit of three entries per person, so make your designs count!

To get started with this contest, click the link for the contest entry page.

Looking to cast your vote? You can view entries here.

We wish you the best of luck and happy designing!

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Go Media + Creative Market

Go Media + Creative Market


Creative Market, your ultimate resource for handcrafted, mousemade design is pleased to announce that Go Media is now selling goods on their platform. Go Media brings great design to life with their awesome products.

Check out some of my favorite products in their storefront and start getting creative today with Go Media.

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