Tips for Strategic Writing for Your Brand


strategic writing

Content marketing is essential for branding. Special marketing content plays an important role to increase the engagement of customers. To get desired results, you have to create engaging web content with a tagline, a catchy message, and call to action. With inspiring stories, you can create the first impression with your customers. Consider the advice of professional writers with the story and essay help to give a different voice to your business. Make sure to engage people with your brand to drive desired behavior.

Every brand needs high-quality, original content to bring your brand to life. Here are some essential components of strategic writing:

  • Tagline (a clear message for your customers)
  • Web content
  • Brand manifestos and brand stories
  • Marketing brochures
  • Important marketing articles

Strategic writing for your brand is necessary to increase the engagement of customers on a deeper level. Feedback and involvement of people are essential to get fresh ideas to make your brand memorable. Original content is authentic and compelling for your customers.

Bring Traffic with Articles

As per Derek Halpern, you have to spend 20% of your time in writing and 80% in its promotion. If you know promotion tactics, you can bring visitors even with mediocre content. Without contagious content, your dream to get tons of traffic can’t become a reality. Communicable means engaging articles. Try to write on interesting topics that force readers to share it with other people. With contagious articles, you can naturally increase your traffic.

Work on a Proven Idea

If you want to increase awareness of your brand through your writing, you have to be shameless to steal ideas of other people. A tool like Buzzsumo may help you to find strong ideas. Type your keywords in the search field and check the most shared blogs and articles based on your anchor texts.

Check community sites to see massively contagious articles and blog posts. If you are blogging in the marketing niche, you can find great ideas from Buzzsumo. It is true that you can steal ideas, but you can’t steal words from other articles. Your readers will ultimately find that you are a copycat. This situation can ruin your credibility.

Keep it in mind that you can improve articles and an original idea so that people can’t recognize it. Here are some ideas to enhance the quality of your article.

  • Write smart articles to impress readers.
  • Articles must contain actual ideas and force people to share it.
  • The article should have practical value so people can get some credit for sharing it.
  • Make sure to create the content that people would like to read.

Before writing on an idea, read maximum articles available on the internet. Keep it in mind that stealing an idea from a person is plagiarism, but stealing from several sources is research.

Use Visual Elements in Articles

People love graphics, so include several images in an article. Make sure to create custom images to illustrate important points. Your article must have these visual assets.

  • Photos of interesting/relevant events, concepts, things, places, and people.
  • Graphs and charts to explain/illustrate the numbers behind a phenomenon or story.
  • Visuals represent concepts, elements or procedures that enable better/faster understanding.
  • Screenshots with explanations/examples/notes of different events
  • Comics, such as storyboards or illustrations that tell narratives visually

Copywriting Techniques

A story can sound completely different depending on the narrator. A few people have extraordinary talent to tell a boring story into an engaging manner. If you are not gifted to write creative stories, you can create viral headlines. A weak headline can kill your article, so create an exciting headline. Clickbait headlines aim to exploit the inquisitiveness gap to provide enough information to make readers curious.

Optimize Articles with Relevant Keywords

Without targeted keywords, you can’t optimize your articles. The Keyword Planner of Google helps you to brainstorm potential keywords. Keyword optimization is essential for link building, content creation, and content strategy.

After choosing focused keywords, you have to mention it in the title tag. Keyword optimization is essential in a link building strategy. Navigational links, breadcrumb links, inbound links, and internal links must have optimized keywords. To get a better ranking, you have to connect with searchers. Target keywords are necessary for your content.

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Betabrand leggings design contest

Betabrand leggings design contest


Have you ever wanted to design something that will actually get turned into a finished product you can wear? Now's your chance! Betabrand is partnering with COLOURlovers for an incredible new contest. Betabrand, a company based in San Francisco, is an online community that designs, manufactures, and releases new items every week! They are now launching a new clothing line for women and we’re going to help them choose colors for one of their designs.  Our users will be choosing five colors for a pair of Betabrand leggings.

Here's how it works

Users will use the COLOURlovers.com palette tool on the entry page to color in a five-color Betabrand template for their new leggings.  Once an entry is completed, you can vote for your favorites by ‘loving’ them in our gallery.  You can begin ‘loving’ submissions as soon as they are created!

The 9 most loved designs will be featured on Betabrand's site and the design with the most votes on their site will win.

Prizes:

The top 9 finalists will receive a Think Tank designer t-shirt

Grand prize winner: The prototype of their leggings, a chance to crowdfund their design into production with Betabrand, $200 Betabrand Credit and a Think Tank designer t-shirt!
2 runners-up: $50 credit plus TT designer t-shirt

Schedule

  • Tuesday, February 25th:  Contest is open for submissions – up to three per user!
  • Sunday, March 2nd: Submissions Close at 10pm PST.
  • Monday, March 3rd: Top 9 most loved entries will be moved over to Betabrand’s site.  Voting will recommence on their site for the remainder of the contest.
  • Tuesday, March 4th: Voting on Betabrand opens.
  • Monday, March 10th: Monday, March 10th: Betabrand voting closes at 10pm PST.
  • Tuesday, March 11th: Winners Announced
  • Tuesday, April 8th: Winner's design goes live on Betabrand for crowdfunding.

Enter

Please keep in mind there is a limit of three entries per person, so make your designs count!

To get started with this contest, click the link for the contest entry page.

Looking to cast your vote? You can view entries here.

We wish you the best of luck and happy designing!

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Color Blindness as Seen Through Color Blind Eyes —  A Blog

Color Blindness as Seen Through Color Blind Eyes — A Blog


Colblindor was started in early 2006 when Daniel Flück created a blog based on colour blindness, as most of the resources about the topic are scattered. The blog has actually become quite the comprehensive resource, addressing types of colour blindness and how to distinguish between types of colour blindness, such as the aforementioned Protanopia.

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To learn more, visit his site here.

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Perceiving, Experiencing, and Celebrating Color (Since 1969)

Perceiving, Experiencing, and Celebrating Color (Since 1969)


In thumbing through some old magazines, Cartoon Brew Blogger Amid Amidi found an article in a 1969 issue of Lithographers written by coupled animators Eugene Fleury and Bernyce Polifka.

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With their acclaim seated in Disney and Warner Bros, their co-authoured article explains that many animators or artists have, and probably still, often ignored the expressive process in using colour, having been sated with compliance to colour theory and aesthetics. The article, kindly photographed and uploaded by Amidi, not only explains how and why the complete usage of colour is so important, but shows you simultaneously.

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