How to Create a Killer Marketing Strategy To Sell Your Art


marketing strategy

One of the biggest challenges in transforming your passion for art into a business is marketing your work. As a creative soul, you are not necessarily naturally talented when it comes to promoting and selling your work. In fact, many creative find this area particularly challenging as it requires skills which are pretty much the opposite of the artistic and creative skill-set.

The good news, however, is that you can learn these skills and teach yourself to be stronger at marketing. Here is a step-by-step guide to developing a marketing strategy for artists, to let you successfully market and sell your art even if this area is not your forte.

  1. Set Goals and Objectives

The first step in developing a marketing strategy for your art is to define your goals and objectives. This will be the foundation of your strategy, because everything you plan to do follows from what you are looking to achieve.

Start by identifying your goals for your business. You goals should be the broad, overall things that you want to achieve. This could be to make a certain amount of money (either a set figure or enough to be financially sustainable, for example), to create a profile as an artist (locally, nationally or internationally), something else, or all of the above.

From there you can work out your objectives, which are the smaller, more concrete things which will bring you closer to achieving your goal. For example, if your goal is to create a public profile as a well-known artist within your area, an objective may be to attract a certain number of followers on social media.

  1. Define Your Audience

An important part of any marketing strategy is your audience. Every business’ audience will be different, and you need to know what yours is, as this defines the marketing methods and tactics you should use.

In order to define your audience think about your ideal customer: this is the person that is most likely to buy your product for the price you are willing to sell it. Your ideal customer will have an interest in your art, and the financial means to be able to buy it. Think about who this person is, down to factors like age, gender, profession and locality.

From there, explore the lifestyle and habits that person is likely to have: do they spend time on social media and if so what platforms? Are they likely to pick up flyers at community events or read the notice board at local cafes or other businesses and which ones? All of this will help you know how to market to them.

  1. Know Your Brand

As important as knowing your customer is, it is equally critical to know who you are. Every business has a brand, and if you are marketing yourself as an independent artist, you are that brand! Your brand expresses who you are as an artist, and how you want people to see you. This is really up to you to decide: your brand could be professional, playful, fun, quirky, traditional, classic, or something else. Whatever you decide, everything you do in your marketing should reflect this essence.

  1. Pick Your eCommerce Platform

These days the easiest way to sell your art is online. You may also choose to sell your art in person, either in combination with online sales or exclusively in store. However, assuming that you do want to sell your art online, you have a few options. There are a number of sites such as UGallery, Saatchi Art and Artfinder, which specialise in selling art from independent artists directly to the public. There are also sites like Ipicasso which specialise in niche types of paintings, as well as more general ecommerce platforms such as Amazon, eBay and Etsy.

Another option is to create your own website and sell your art through there. This option involves more work, both in terms of setting up and maintaining the website, and also in marketing in order to drive traffic to your site (compared to other platforms which already have potential customers using that site). However, the advantage of using your own site is that you will receive 100% of the profits rather than giving a percentage to an ecommerce platform, as well as having full control over the process.

  1. Roll Out Marketing Tactics

Whether selling your art through an online art marketplace, a general ecommerce site, or your own website, you need to promote your work and yourself through marketing tactics in order to attract attention from potential customers. Social media marketing is a highly effective marketing technique for artists, especially Instagram. Because this is a visual medium, it is a great way to show your art to a whole new audience, and build a following which could turn into a customer base.

There are also a number of “ghost marketing” tactics which you can use to subtly drive traffic to your site or ecommerce listing. Ghost marketing’s strategies include SEO (search engine optimisation), digital PR and content marketing. It is a good idea to pick one marketing tactic to start and focus on this. From there, you can skill up in other areas and roll out additional strategies as your business grows.

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How To Create A Website That Converts


website creation

Most website owners focus all their energy on getting traffic to their sites, but if that traffic doesn’t convert, it’s almost useless. This article outlines proven strategies for getting your visitors to convert into customers, whether that’s filling out a survey, handing over their email address or making a purchase.

 

How should things be placed?

 

An artful layout creates order in a website. Things should not simply be thrown onto a page at random. People naturally scan a website in the shape of a Z. This means that important information should be located in the top left-hand corner, in the middle and the bottom right corner.

 

This placement is more likely to draw the attention of the reader. If there is a lot of text on the website, then this should be broken up with spaces. It allows the reader breathing room and makes large amounts of information more accessible.

 

Make the customer feel like you see them

 

We all have egos. Some are quite larger than others, but for the most part, they exist in all of us. A great website acknowledges that. It knows that people want to feel heard, seen and felt. They do not want to feel like they are just another cog in the machine.

 

This can be achieved by using casual language when necessary. A website does not always need to maintain a professional tone. If it seems fitting to add some slang or colloquialisms, then do just that.

 

An SEO friendly website should provide content that people easily connect with and inspires them to visit again. Use well-researched keywords and do not make the writing look robotic by overstuffing the keywords.

 

Colors are important

 

At a very early age, children are taught to associate colors with moods. When someone is sad, we call them blue and when they are jealous when they are green with envy. The same trend persists in adults.

 

We consciously and subconsciously associate different colors with different moods or emotions. Blue for example, generally induces feelings of calm and trust. Yellow, on the other hand, implies haste. Color psychology should be taken into account when adding color to a website.

 

What font is appropriate?

 

Colors speak as well as fonts. The font that you choose could make or break the website. Each font holds a different association.

Comic Sans, for example, is generally associated with children. This, therefore, would not be a good option for a legal website.

 

Trust needs to be earned

 

When a person goes through a website, they are essentially having a conversation with the owner of the website. This conversation can include personal questions and as such trust needs to be developed.

 

Customers will not offer up private details if they do not feel that they can trust you. If this is security information, then you have to be very clear in stating that this information will remain secure and private.

 

The customer also needs to feel like there is open communication between the two of you, therefore making contact details important.

 

Aim to elicit emotions

 

Just as people have egos, they are also prone to emotions. You need to communicate on an emotional level if you want to reach people and influence them. This can be done by being emotive in your writing and by using emotional triggers.

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Brand Loyalty and Why It Is Vital


brand loyalty

The Role of Brand Loyalty In Contemporary Business

Brand loyalty is one of the most significant factors for achieving brand success. Without loyal customers who regularly purchase your goods or services, you will need to compete with other brands in terms of price and convenience. When people choose your brand based on how affordable your products are and how attractive your price is, your brand becomes a product. In this case, you have to deal with a significant fall in price and invent new advertising tricks.

Therefore, you always risk losing customers to your competitors who can offer a better price. To prevent your brand from becoming a product, you have to create and develop fidelity to it. And the best way to lay a theoretical foundation for this is to buy essay online cheap. If you work in a marketing or branding department, you should understand what causes brand loyalty or lack thereof so that you could take reasonable decisions regarding your brand strategy.

What Is Brand Loyalty?

This is a strong point of your brand determined by your customers’ positive or negative experience, as well as their perception and impressions. Having an opportunity and compelling reason to select another brand but continuing to choose the previous one is called brand loyalty. Although factors like brand recognition and its attributes can also impact your brand’s equity. Brand loyalty is extremely vital since it determines whether your consumers will continue to choose your brand over others.

What Are the Degrees of Brand Loyalty?

The degree of consumer commitment to the brand shows the likelihood of your consumers switching to other brands, especially when the price or other purchase parameters change. Professor David Aaker identified five consumer segments according to the degree of their allegiance to the brand.

"Defectors" or price buyers are non-loyal buyers who are entirely indifferent to the brand. They only care about what is on sale or what is more convenient to them.

“Habitual” buyers are satisfied or at least not disappointed with the brand. They are sensitive to competitors who can create a distinct advantage and make them switch.

Buyers committed to the brand due to the expenses related to switching. They are satisfied with the brand and are not prepared to bear the costs involved in switching to another brand. To attract these customers, competitors should overcome these switching costs.

Friends of the brand are buyers who love this brand. Their preferences may be based on associations and high appreciation of the brand’s quality. These customers feel attachment at an emotional level.

Genuinely loyal customers are proud of using the brand. For them, the brand is vital either from a functional, self-identification, social or cultural point of view.

How to Measure Brand Fidelity?

The best way to measure brand loyalty is to conduct a poll. By collecting feedback from consumers in your target niche, especially from those who bought from you in the past, you can assess whether your brand arouses loyalty and retains customers. Surveys based on five key parameters, such as customer commitment, trust, dignity, reliability, and identification, can be an effective method of evaluating brand loyalty. Accurately assessing these aspects of your brand will help you identify particular competition areas, the stability of the existing customer base in various markets, as well as strong and weak points of competing products.

How to Achieve Your Customers’ Allegiance?

Initially, it is essential to satisfy your customers’ needs and meet their expectations in terms of price, service, and quality of goods. A company capable of providing the buyer not only with the benefits of purchasing but also pleasure is bound to succeed. Retail chains around the world actively and tirelessly fight for each customer. Market economy and competition ensure dynamic development of the methods and ways using which companies build loyalty to their brand day after day.

How to Meet Customer Needs?

To be able to achieve success, companies need to conduct an all-around study of their buyers’ behavior, needs, and ways of communication with them. We all know that demand creates supply. However, we should not forget that companies can come up with offers that will attract customers, thus creating steady demand. A study conducted by Shopper Trends in 56 countries revealed that the main reasons for customers to purchase a product are ease of finding everything they need, the presence of all they need at one place, and constant availability of the right products in stock.

Why Is the Loyalty of Customers Crucial?

Being a process of forming a company’s reputation, branding is one of the most important ways of promoting products in the market. Gaining confidence in the brand is not only a matter of doing business but also a question of survival. Therefore, appropriate strategies focusing on a specific segment of customers help a company not only increase sales and personalize relations with regular customers but also operate successfully over a protracted period of time.

 

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What A Digital Marketing Agency Can Advise Your Company When Choosing Colors


choosing colors

Colors ignite different types of emotions. Depending on which kind of feeling you plan to entice, colors are useful techniques in reaching out to your audience. Getting customers’ attention can be a challenge, but you can be more effective in this endeavor by using color theory. Many web marketing agencies, like webmarketing123, advise companies to use the right color combinations to provoke a specific response or behavior from their audience. Companies also apply color theory when it comes to their branding or logos.

 

Here’s some more advice for your company when choosing the right colors:

 

  1. Know your audience and your competition

 

Before anything else, you should know your target audience. It is essential that you fully understand the demographics and psychographics. Knowing which demographic your products serve can point you to the right colors you can use for marketing. For instance, if your audience is mostly comprised of females, you will be more inclined to use colors that appeal to the feminine psyche.

 

Benchmarking, too, may help you get an idea on how you are going to present your brand. Observe and examine your competitors’ logos, websites, and color schemes. Knowing about the competition will give you an edge not only by letting you stand out among them, but by letting you avoid copying what might already be an existing design.

choosing colors

 

  1. Know the psychological effects of colors

 

Think psychologically and know the facts of your chosen colors to your audience. Try to put yourself in your customers’ shoes. Try to comprehend how they will see the meaning behind your selected colors, or their initial reactions with the colors.

 

Know what kind of face your company is going to wear. In business, your brand’s personality will identify you among the crowd, helping you create a place in the market. This is how people will find you because the market usually gravitates with brand identities that they feel are similar or could relate to them.

 

These are some of the personalities related to colors, which can help you identify yours:

 

  • Red for passion, anger, vigor, speed
  • Orange for fun, liveliness, energy
  • Yellow for friendliness, youth, and cheer
  • Green for nature, refreshment, growth
  • Blue for knowledge, peace, security, trust
  • Purple for royalty, wisdom, authority
  • Pink for nurture, warmth, softness
  • Brown for reliability and toughness
  • White for purity, virtue, cleanliness
  • Black for formality, luxury, secrecy
  • Gray for impartiality, compromise, maturity, composure

 

  1. Be direct and intentional in your approach

 

In choosing the right colors to represent you, being direct and deliberate in your approach is the best strategy. Choose your base, accent, and background wisely. These will function as initial calls to action throughout your site.

 

  • Choosing your base

Choosing the right color as your base is a vital role in building your brand identity. Your base color should match with your brand’s personality as mentioned above. That way, it is much easier for your brand to reach its target audience and attract their attention.

 

  • Choosing your accent

The second thing you need to consider after accomplishing your base is the accent. This can be the most delicate part. It is imperative for your accent to match up not just with your brand’s personality but even with your chosen base. Furthermore, it should never overlook its impact on the audience.

 

  • Choosing your neutral

The neutral color will serve as your background. Hence, try to look for a color that does not attract too much attention. Commonly, colors used as neutrals are white, gray, beige and its variations.

 

Black can be used as a neutral color, too; however, it needs careful attention. Black as a background can be inflexible and only works with specified colors, mainly white. Furthermore, having white text on a black background may slow down people’s reading speed because it’s not the format that most are used to.

 

  1. Stand out

 

Don’t be afraid to set your brand apart and be different. The goal is to be different and to stand out but in a good way.

 

Here are some examples of companies that brilliantly differentiated themselves:

 

  • Cadbury

Cadbury uses purple as its product’s primary color. It unlikely for a chocolatier to use such unique and random color. Commonly, when it is chocolate, warm colors such as brown or red best suit with it. However, Cadbury decided to stand out and utilize the color to bring their product into the pedestal.

 

  • UPS (United States Postal Service)

This logistics company used the color brown as their brand color. In 1916, where the color brown is much perceived as an epitome of luxury, it is a very unfavorable choice. However, UPS proved everyone wrong and used color brown to evoke simplicity and honesty.

 

  • Veuve Clicquot

Yellow for the color of expensive champagne is so unlikely and intriguing. Yellow, which signifies friendliness, youth, and cheer, do not typically match to a champagne product in the general view. Regardless of how people perceive it, Veuve Clicquot just made a visual innovation to promote their brand further.

 

The Bottom Line

 

There is no shortcut in the process of finding the right colors. There is no right or wrong way either. It may sound daunting, but it can also be enticing. Don’t be afraid to try out different things and to follow your gut feeling. The primary purpose of using colors is to convey the right emotions, thus never neglect your own.

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Top 5 Outfits You Should Wear as a Teacher


If, in the past, a teacher’s dress code was quite restrictive, this has changed over the years. To that end, today, teachers enjoy the liberty to dress as they please. Still, it’s worth taking into account that the way in which a teacher dresses is important for several reasons. For one thing, in this position, the students look up to you and might take you as an example. This is why, to a given extent, a teacher’s choice of clothes will impact other people’s impressions. However, far be it from us to argue that being a teacher entails wearing boring clothes.

  1. Jeans and Blazers – A Winning Combination

classroom outfit

This is the type of outfit you couldn’t possibly go wrong with. It is chic, classy and effortless – allowing you to feel confident in your own skin without drawing too much attention to your clothing. Expressly, this is the type of clothing you should invest in: high-quality jeans that suit your figure, which can be easily paired with blazers, sweaters, so on and so forth. You can add accessories such as a scarf or a hat to make the outfit more polished!

  1. Keep It Simple

classroom outfit

Another suggestion might be wearing simple, basic pieces and combining them to your liking. For example, the outfit above features a simple combination of pieces, but, when put together, it looks really nice and chic! Most importantly, this is the type of outfit that combines respectability and decency, whilst still allowing you to showcase your style.

  1. Wear a Colorful Dress

classroom outfit

Did you ever notice that the outfit you wear might also influence your overall mood throughout the day? This is, without a doubt, true, and it is applicable to teachers as well. Therefore, you may consider diversifying your outfits by including some dresses, as well. The more colorful, the better! You may also accessorize the dress with a belt, as it is the case in the picture above, or keep it simple. It’s entirely up to you.

  1. Shirt + Dress Combo

classroom outfit

This is another type of outfit you cannot possibly go wrong with. It is more than perfect for spring time. You can always play with different textures and colors, depending on your personal style and preferences. And one more thing; if you want to tone your outfits down, so that you don’t look too dressy, you may choose a pair of loafers or flats as opposed to heels. The same goes for the bag, which may be one of the best teacher gifts, as it is versatile as it is stylish.

  1. Go with Pastels

classroom outfit

Many people refrain from wearing pastels and prefer choosing darker hues of color. But why not try to experiment with different colors? This might trigger your inner creativity whilst giving you confidence – the confidence you will later on instill to your students.

Here you have it – five outfit suggestions you can try if you want to spice up your wardrobe! Don’t be too afraid to experiment with different styles!

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7 Ways To Protect Your Kids From Cybersecurity Threats


cyber security

Cybercrime is a very serious offence involving computers and networks. Several people are still victims these days. The activity ranges from hacking into personal accounts, child pornography, copyright infringement, sextortion, and unwarranted mass surveillance. Cyber attacks are very diverse and dealing with them isn't such an easy task. According to The New York Times, companies will never reveal information about a cyber attack on their systems until evidence is provided.

The internet is one place through which most of these attacks come from. Instead of planning to recover from an attack, it is better to protect yourself so that the attack doesn’t happen in the first place. We would be looking at seven different ways you can keep the security threats away from you.

Protecting Yourself from Cyber Security Threats

cyber security

1. Use stronger passwords

The use of stronger passwords locks down your accounts, making it nearly impossible for intruders to gain access. When signing into different accounts ensure you don’t repeat the password every time. If they could get one of your passwords, it means they can get all your passwords. Every password you use should be a minimum of 10 characters, including upper and lowercase letters, numbers and a variety of symbols. To keep your passwords on lockdown, generate stronger passwords, and for easier remembrance, it is advisable to use a password manager for security.

2. Change your social media settings

Your social media settings provide whatever a hacker would need to get into your account. Sharing important and private information on your social media accounts is not advisable. It is important to use a two-steps authentication method to protect your account further, ensuring that the hackers have to go through an extra step to get into your account. If they were able to get your password, you would be notified of an attempted login, after which you can change your password immediately. Always think well before inputting any information on your social media accounts. If they are not compulsory, then leave them out.

3. Teaching your kids about the internet

Internet Safety For Kids  is very necessary as your kids are as vulnerable as you are. If you can protect yourself from these security threats, don't assume that they can't still get to you through your children. Cybercriminals are very intent in their operations and some may go the extra mile to get to you. You can let your children know everything they need to know about online bullying, cyberstalking and other forms of harassment they can receive by being on the internet. You should also teach them how to prevent them.

4. Backup your data

Ensure you back up every important data on your device. There are several cloud storage platforms that possess enough space to back up your data frequently. Having only one copy of your important data is very risky, as a virus attack or other forms of attack on your system can lead to permanent loss of your data. Even if a technical problem occurs, there’s a backup.

5. Be careful when using public Wi-Fi

When being mindful of cyber threats, making use of personal network instead of public Wi-Fi is very important. If the Wi-Fi is the only option available, ensure that it is well protected and you know the Wi-Fi vendor providing the Wi-Fi. Also ensure your Wi-Fi is always turned off, except when intending to connect to a personal or known Wi-Fi. The Wi-Fi would automatically connect to an open network close-by. Hackers use various Wi-Fi strategies to get into your device.

6. Regular software updates and Antivirus scans

Installing antivirus software and updating it regularly is one way to keep your system protected. Norton Antivirus is one of the good softwares that help you carry out scans, identify, and nullify threats on your system. Updating your system software and using the latest security updates helps keep your system in check, and prevent security incidents.

7. Learning how scammers operate

Scammers and cybercriminals have specific methods they use to gain access to your device from the internet.

Before clicking on anything when surfing the net, think twice. Is what you're about to click necessary? Was it expected? Do you know who sent it? Don't just click it because you're eager to see what is in it. Someone somewhere is also eager to see what is in your system. Stay cautious.

Once you've mastered the various ways to keep yourself safe from these attacks, you can begin to tell people about it till everyone is aware. Keeping yourself and your kids safe from identity theft and other forms of cyber attack should be a priority.

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Tips To Make Your Content More Attractive


web content

Publishing web content is an incredible way of converting leads online. Users often search because they want answers or information. However, your web page should be captivating enough to make visitors stay longer and build stronger connections with your brand. Whether you are hiring the services of custom writing company or you are doing it alone, getting it right is key. Here are the tips you should consider.

Specialize

When crafting content for your web, ensure that you pick a powerful theme. It should be unique and compelling. Let people feel your brand and want to interact with it even more. This also boosts your reputation and strengthens our online presence. Remember, reputation is crucial to your web success. So, consider making it your priority.

Read More & Research

It’s extremely important to have extensive knowledge about your field of specialization. Nonetheless, you need to understand exactly the quality and relevance of what has been written. This is particularly beneficial when it comes to blog writing. Having a comprehensive idea about what’s needed and helps minimize repetition and inject more freshness into your website.

The Power of Providing Proof

Whenever you’re trying to convince your audience, provide links and referrals. This can positively influence your web content as they help support your views and make your writing feel more credible.

Structure is Important

According to Google, it’s advisable to utilize a maximum of 10 words per sentence. Plus, each paragraph you write should feature approximately 1-4 sentences and there should be lists and bullets spread across your post. This also optimizes your SEO and improves your website ranking.

Incorporate Visuals

Whenever you write a post, add an evocative image or video to give your content an instant uplift and make it more attractive as well as easier on the eye. Nevertheless, you should take relevancy into consideration when picking the visuals since you really don’t want to misguide your audience.

Edit, Edit, Edit

Nothing feels bad like reading a post with too many grammar and spelling mistakes. In fact, it’s a complete turn off! So, be keen to edit each blog regularly before posting it online for the entire web to see and judge.

Consider Updating Regularly

When creating a new post or updating an older one, ensure that you keep your writing fresh. You should always keep in mind that no one loves reading old, outdated content. Get imaginative and craft something unique and fascinating. Don’t just be ordinary, let your content move people. Besides, you should introduce a sense of humor into your content and it should factor in things such as cultural differences as well as audience sensitivities.

Pay Attention to Keywords

Your content can’t sound good without keywords. Bring out those striking keywords of yours using bold, unique fonts and titles. This doesn’t only make it simpler for readers to identify the key subjects featured in your post, it also plays a significant role in helping you organize your writing in an attractive way.

You don’t have to stick with the conventional ways of conveying information; stretch beyond your limits and adopt different tactics to create your own unique content.

Conclusion

By observing these tips, you’ll create content that’s more appealing and attention-grabbing. Some audiences, for instance, respond better to infographics, whilst others prefer to reading the entire information. Combine different options to achieve an interesting and well-balanced blog. Plus, if you are new to content writing sphere, you can still hire eWritingService.com for high-quality pieces. An experienced content service provider knows the approach to use to get your content that sells and converts.

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7 Useful Tips For Building A Design Portfolio As A Student


Why do students take a separate class to learn the skills of building a portfolio? Is it really worth it because you can always rely on some online service that offers you to buy assignments and receive good writings? Well, the truth is that you always have an opportunity to opt for online companies like Australia PapersOwl that will create a proper paper, but you can do it on your own, thanks to the classes you can take and a few tips that you need to have in mind. Building your graphical showcase of personal skills and work experience should be eye-catching, innovative (in terms of design) and interesting to your potential employers from the niche you want to develop a career in. Let’s say a few words on the most useful tips you can learn to tailor the perfect presentation for your job-seeking adventures!

design

Review other design online portfolio examples

The best way to start is to see what other students did, just to see how they think. This is a good tip to remember, especially for later job searching adventures when you are entering the more specific industry. Their design introduces you a gap that no one filled so you can use that as an advantage. Avoid plagiarism and copying other’s design portfolio examples, but rather be creative by designing something that you haven’t seen yet. This way you attract the attention of potential employers who will see that you have a talent and ability to distinguish yourself among others.

Alternatively, use services like Portfoliobox where you can create and customize a site according to your preferences. This way you can quickly and easily set up your website to show your skills. You don’t need to code complex structures just for a kick start but rather to quickly land somewhere and use your skills.

Show internships, side-projects, and assignments

Internships are the fantastic way to boost your knowledge, experience, and paper and try to get on board during summer to experience a bit of work atmosphere and students that work on many side projects are busy all the time but also potential targets for employers. The experience is the key to the development, so make sure you collect it as much as possible. Sometimes is hard to get the project as you have no experience, so you should start your own one to show your skills and decisiveness. Include all of these in your portfolio and if needed buy assignments from professional writing services that will enrich your vocabulary. Assignments are the legit way to prove your qualities and skills so make sure you include them in the design.

Do not be afraid of mentioning every project that you participated in. Whether is a social science project or a small startup plan for sustainability in fashion, you must include it. The employers care about your design, thinking and developing, but less about how you use natural and recycled materials to create a trendy and fashionable piece of clothes. It is all about the involvement and role, so make sure you precise your project roles and assignments.

Buy a domain, design a logo and make it personalized

Web presentations are one of the most common ways in the online world. If you are wondering how to make a graphic design portfolio unique, then you should start with buying a domain and getting things on a higher level. Once you buy it and set everything ready, make your own logo to make things more serious. Learn CS Photoshop or other program and model your logo for the website that shows your job skills. If possible, code a unique theme for the website and hire Australia assignment service to write a personalized and high-quality content.

social networks and linking

Use social networks and linking

The social strategy is important as it confirms your identity and integrates you with the rest of the world. It is recommended to use two online platforms that you should according to your skills and affinities. For example, if you are a graphic designer, you should use Instagram as it more illustrative tool. Good backlinks are a fantastic way to make you more appearing on Google especially when you link social accounts in your portfolio. After all, the better everything is packed and connected, more likely is that you will catch someone’s eye.

Explain your affinities and wishes

Why do you present your knowledge? What do you want to achieve with it? Explain how and why you and your projects are different, and how they can be useful to someone use. The relation to personal and real-world experiences is a good link to explain what you are looking for. Present useful facts that back up your claims and intentions, as well as reasons for designing a portfolio.

outside the box

Balance colors

This is especially important for those who want to be graphic designers. Practice on many projects before until you learn and get the feeling of color setting. Do not make very colorful portfolio as the neatly balanced, graphically precise template of your presentation is all you need to be interesting to companies. You can use Paletton to design a color palette that has a balanced spectrum and make everything more personalized and unique.

Mobile-friendly and content-related

A lot of people are searching for projects and workers via mobile devices, so keep in mind that you must optimize portfolio so the Android or iPhone users can easily navigate it and browse. If you don’t, more than 50% of users will just close when sees content and design that are not optimized. Depending on the industry and jobs that you are looking for, you should find online Australia buy assignments service to proofread and optimize your content. Student portfolio websites often recommend some good team of writers that tailor your content to be optimized and well-suited for the niche. Keeping both things optimized, you are building yourself a concrete pavement to the job you want.

 

Author’s bio: Becca Stickler is a freelance writer with a focus on sustainability and eco-friendly living. Now engaged in travel around the country and writing.

 

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Why is Great Photography Crucial for Your Website?


creative designer

Did you know that 38% of visitors will stop engaging with your website if your content is visually unattractive, or that 48% deem good website design to be the number one sign that a company can be trusted? When it comes to aesthetics, in addition to choosing the right colors, fonts, and artistic style, your choice of imagery is key. This is as much the case in your opening page as in your About, Products/Services, and even your Blog sections. Find out how to present your photography in an artistic, efficient, dynamic way.

High Resolution for Picture Perfect Images

Photographs displayed on your website should contain a significantly high resolution so as to offer your readers greater clarity and crispness. Your audiences should be able to zoom in enough to check out one part of the photographer in minute detail, particularly when it comes to product images. The higher the resolution the slower the page load time. Make sure your images are not so large that users struggle with viewing them. Use JPEG images (which are faster to load than PNGs and other formats), don’t upload images weighing more than around one megabyte, optimize your images (don’t scale down large images as this make your page take very long to load) and test your website load speed through dedicated web page test sites that will run optimization tests and make suggestions for improvements.

Capturing Hearts with Your Photo Display

Some pages will contain a blend of word and text. Templates work well to help you position each accordingly. However, if parts of your website are composed almost exclusively of imagery (for instance, a photography blog or memories section), you can present various pictures at once, cropping and resizing pictures so the effect is similar to an online collage. For instance, the screen can be divided into two, with one large landscape photo taking up the entire left page, and a blend of landscape and square images occupying the right-hand side. Presenting images this way highlights their beauty, since images can be used to contrast shapes and colors in a visually arresting manner.

Relying on Professional Photography

Depending on the industry you work in, it may very well be worth investing in the services of a professional photographer. Ideally, your chosen photographer should be able to provide a blend of video and still images, for use both on your website and your social media pages. If you work in media, for instance, and you cover local social events, restaurants, prominent people etc., the photography should have the correct lighting, resolution, and background. If your industry is less visual in nature, you can probably get away with using quality stock photography by companies like iStock or Shutterstock, both of which offer a bevy of professionally taken photos for a relatively small subscription fee.

Because modern day consumers have so many audiovisual temptations, any company wishing to be a standard bearer needs cutting-edge photography on their website. Templates will help you lay out standard articles, but especially if you work in the media or an artistic field, an in-house designer will ensure your images are set in an appealing, proportionate manner that is true to your brand and style. It all begins with the source of the photo, of course. Everyone may have a camera on them at all times, but taking a cracking photo is an art that requires training and of course, the talent that only one who is truly passionate about photography, has.

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The Perfect Hijab Color for Your Dark Skin Tone


hijab

You all have heard about different colors that suit different skin tones; most of the time we choose a hijab that matches our outfit and the one in which we feel comfortable. Mostly, women hesitate a lot before experimenting with colors that they do not normally opt for, because we are unsure if it is going to look well or not.

As a matter of fact, using colors that complement our skin type and tone matter a lot. If we use the right colors, they will definitely bring life to our face. Choosing and wearing the right hijab color helps you to look amazing and feel comfortable. Once you have selected colors, you can go online to browse through a wide selection of hijabs that complement different skin tones.

Hijab color based on skin tone

What color goes best with the dark skin tone? How you can style your hijab according to your skin tone? There might be many questions coming to your mind, yet you will not believe how simple the answers are.

There is a wide range of colors that looks superb on girls having darker skin tone. You can enhance your look by being careful when choosing right hijab color combinations which go perfectly with your outfit and your skin tone. Vein test is a pretty easy way of determining your skin’s undertone.

How to choose right color for your skin tone?

Skin tone is the primary determinant of hijab colors that will suit you; largely, skin tones are divided into broad categories of light, medium and darker skin tone. Once you understand the shades and undertone of your skin, you will be able to choose a stylish hijab that will go with your skin tone.

There is no need to worry as there are multiple ways to select a perfect hijab color. For instance, if you are planning to wear a camel color top, you can go for a contrast hijab in a black color. You can also coordinate the look with black jeans and camel shoes.

Experimenting with different colors will reveal what looks best and what to avoid. Try bold and lively colors because they look so great on dark or medium skin tone. Complement your look and skin tone with jewelry and accessories that go well with your hijab color choice.

Perfect hijab colors for dark skin tone

Here is a simple guide with some colors that you can choose for hijab based on your dark skin tone:

red hijab

  • Dark red hijab:

There are multiple shades of red but amongst all the shades of red, dark red is perfect for your dark skin tone. It is a true deep color that brings out the features of dark colored face.

gray hijab

  • Grey Hijab:

Just like light grey head scarf is best for fair skin tone, similarly, dark grey is best for deep skin tone.

  • Pastel purple hijab:

Pastel color looks extraordinarily amazing with dark skin color. Purple or green floral patterns will be smart choices for you.

blue hijab

  • Dark blue hijab:

Girls with darker skin tone should go for classy colors like dark blue. The reason is that if you wear light colors, it will make you appear even darker. Other than dark blue, there are multiple color choices like raspberry and hunter green that can bring out the best in you.

gold hijab

  • Ivory or gold:

Ivory or gold are safer options than going for solid white. Cranberry, violet and amber will also play well with your skin tone. A powerful combo of black and gold is a no-fail hijab choice for dark colored skin.

animal print hijab

  • Animal prints:

Animal prints like cheetah or leopard will look good on you as well.

Go for some classy colors:

Girls with darker skin tone are quite lucky as their skin tone can easily go with any hijab color. Yet, it would be best to avoid colors that match closely with your skin tone; they might blend too closely and make you look dull. You can consider coral color, light pink, light brown, mint green and similar options.

Dark skin is the most versatile of all skin tones. Avoid wearing darker color hijabs that exactly blend into your actual skin tone. With dark skin, you can experiment with bright, muted or pastel colors as well; almost all solid colors easily go with darker skin tone. Right selection of hijab will bring out the darker elements and your features will look extra beautiful.

Colors to avoid

As a girl with dark skin tone, you should not select mocha color hijab or a camel one as they will not make your features stand out. Pure white is not a wise choice as well; if you want to wear white colored hijab, go for a floral one or patterned black-and-white head scarf.

Generally, girls with dark skin aspire to have a fair skin tone; but, if you are a hijabi, you can use your dark skin tone to your advantage. Play around with different hijab colors to see which hijab colors help you out to enhance your modesty and style.

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