One of the biggest challenges in designing a brand, for me, is without a doubt - choosing the perfect font. We get on well in terms of shapes, colors, intonations, volumes, images to back up our brand, but we often underestimate the role of fonts in our presentation of ourselves.
And when we get to it - the step often seems impossible to finish. There is an absolute infinity when it comes to choices we are offered, and even then we trouble even selecting the right type of font to begin with. Why are some fonts better than others, some more expensive, and what do they really say about us to the large audience - that is what we will try to reveal by observing these four types of fonts.
Serif stands for a bit conservative and traditional font type. It is frequently appeared in newspapers and books, while designers seem to avoid this type of fonts because it is not the most readable one. This, however, was an obstacle that high quality screens easily overcame, bringing serif back in the game. Serif font is easily recognizable by its divots on the end of the letters. These can be different from font to font, and although serif is more readable on the screen, it is not nearly as used as the sans font types, or their hybrid sans serif.
This font is best used for the body of the text, good to pair with a sans serif font, and not recommended in large amounts - except if you want your text to have that old-fashioned look.
Sans serif is a much simpler font type than serif, and this doesn't make it dull - it rather gives it the elegance and sense of fashion, and there is a lot to experiment with these fonts. There is a reason why this font type has been dominating the visuals online, and this is mostly because of its simplicity and the fact that it is super easy to read. With different fonts from this type you can make any statement you'd like - there are tall, thick, stretched versions of the fonts among which you can find the absolute perfect one for your brand. Even when we are talking about a font of this type that is often used, you can most certainly still match it with your identity.
It is great for the text body, but also for your brand name. Take precautions when choosing very thin or tall fonts, because of its readability. Best part about this type is that you can match them with any other font type you choose. My personal favorite from this family is Roboto.
Now, this font type gives you the chills as if you have just received a hand written letter. And just like a real letter, besides the emotion flow, they are very difficult to read. This is why these fonts are the least common in the design world. The impression this font is giving to the reader, and the emotional connection it is establishing, may often come across as a feminine writing style. But, nonetheless, this font is also messy and it is not recommended to be used in a text block.
It makes good few words, titles, brand names (arts and crafts frequently rely on these fonts), it gives your website the special ingredient. It is well combined with sans serif, just like the others.
Emerging from a serif typeface, slab has become an independent font type, referring to any other type with powerful thick stroke weights on the letters. This font type came in well when it comes to big headlines and this typeface is your expert on getting attention and focus of the consumer. In small amounts, this font is perfect for advertisement, but also for the news headlines - it shouts out the message and it sticks with the readers.
This aggressive approach is your choice if you are dedicated to marketing of your product/brand, and seeking to attract more consumers and attract them fast. These funky fonts can be used nicely in design when combined with photos - they are bold and there is a lot of space to be filled in the body of the letters. They are well combined with sans serif or serif for the text body.
There are four main types of typefaces, and they work best together if combined well. It is important to think about combining two different font types - one for the headline and one for the body. This achieves a great effect of highlighting the important headlines, but it is not confusing for the eye as they are not similar, not from the same family of fonts. My personal advice would be to figure out which body type you would like to have in your text, and then go from there - find another typeface that will match your base font. Now, these recommendations, rather than rules, are here to guide us into the right direction, where we can experiment and discover ultimate perfect combos ourselves. Enjoy!
What are your favorite font combinations? Tell us in the comment section bellow.
Nina Petrov | @fusion_writer | www.ninapetrov.com
There is always a wonderful feeling to designing something great, having it printed, and sending it to the right audience. This is the reason designing flyers can be both a lot of fun and rewarding. Here are top five tips to designing a good flyer.
Before you start designing your flyer, create an effective design strategy. Think about what you intend to showcase to your audience, how the flyer will be distributed, and the level of budget you plan to work with.
Addressing these issues can help you figure out the size and shape your flyer should have. Having a good strategy and a clear goal will help you plan how to incorporate a vital message into the flyer design in a more meaningful way.
A common mistake when it comes to the creation of a flyer is thinking that you can simply fit any kind of message and graphics in. Instead, you should make a strategic choice about your key content. Keep the flyer’s key elements that correlate to your specific goals of the targeted audience.
Generally, high-contrast visuals are easy to notice at first glance and are believed to be attention-grabbing. Unlike sites, where visitors can only view visuals by clicking or even typing in a specific address, a flyer requires a strong pull to get your target audience to gravitate towards it.
Think of posters, brochures, and other materials you have ever seen from a distance and walked towards them just because they were attractive and interesting. You need to create that type of contrast to help bring your target audience to the design.
Certain phrases or words can help you sell the information in your flyer design. Make these phrases or words bolder, bigger, and brighter than the other lettering in the flyer to create emphasis. Put more emphasis on words like ‘New,’ ‘Easy,’ ‘Save,’ and more.
Though you may not click it, does not mean a call to action should not be included in a flyer design. In fact, the opposite is true. Why should you create a flyer if you don’t want your target audience to take a particular action?
Focus on creating a distinct, easy, and actionable item for every client or prospect who sees the flyer. That can be anything from calling a specific phone number to visiting a specific site. Ensure that the content is easy for everyone to read and understand.
Nothing can make or break a flyer design like the quality of image and composition. Note that a perfect design must have a top-quality image that relates to the details on the page. The image should be easy to read and comprehend at a glance. It should also help your audience to connect the different elements in your flyer design. Always ensure that the graphics on your flyer must enhance the message you are sending.
Everything is associated with a particular color. For painters, marketing professionals, and designers, it is vital to use various color shades to achieve business success. But very few know that color can affect learning abilities as well.
Most educators admit that colorful desks and chairs along with glowing bulletin boards can turn a faded classroom into a bright place that holds students' attention. Colors do more than just animate a surrounding environment. They are so powerful that if used incorrectly, they can cause students to become overexcited and overactive.
The use of a particular color can greatly affect the learners' feelings and performance. Thus, when it comes to the design of classrooms, it is crucial to understand the psychology of colors so that one can find out which colors to use and which ones should be avoided.
Green Helps to Concentrate Better
You have probably noticed that by having a walk to the woods. Along with delivering fresh air, green trees make people restful and calm, boosting their creativity and increasing their focus. Therefore, this color is a great choice for sharpening students' concentration. Except for being one of the best for our eyes, it is associated with nature. For this very reason, actors relax in green rooms while not performing. This color helps learners to maintain their concentration for a long time, making it a perfect choice for school. The same cannot be said about red, which produces an opposite effect.
There is scientific evidence indicating that those who study in green classrooms show better academic performance than those who don't. In fact, the color enhances the students' mental state and thus improves their learning capabilities. It is recommended to use green in the school design so that students can always look at it for a while to revitalize and turn their focus toward educational materials with ease.
Orange Enhances Mood
Orange can enhance mood, promote comfort, and boost the brain functioning of students. There are facts indicating that an orange surrounding affects the oxygen supply to the brain and stimulates attentiveness. When learners get an increased amount of this color, they start to feel more revitalized and ready to put things straight. There are many examination halls painted in this color to improve students' results.
Schools should remember that bright orange can overstimulate those who are inherently highly energetic. This color is perfect for underlining the content presented on the screen as it draws the recipients' attention. Thus, many teachers refuse to use the usual red color in favor of this color for obvious reasons.
However, because it is very bright, it can create an overwhelming effect. In ancient China, this color was used for sharpening concentration and promoting self-discipline. But then again, they avoided bright orange as it could have caused them a headache. Taken all, it is good but only if used in small doses.
Blue Increases Productiveness
The conducted studies have shown that those with increased cognitive load, such as educators, learners, and so forth, feel better when surrounded by blue. But with all this, it is nonsense to live in a monochrome environment - cool colors should be combined with warm ones. The best solution is to balance one color with its complementary one.
The blue color helps to learn in challenging situations. It also helps readers to better assimilate information. Therefore, the use of blue paper and ink for employment is a fairly reasonable solution. While this color, especially its light shades, seems to be soothing and calming, its darker shades may cause anxiety.
As for professionals, many of them advise to combine blue with orange, especially for drawing students' attention to important educational materials. In a nutshell, blue can help teachers to engage learners in a high level of thinking, but too much of it can cause apathy and unamiability.
In preschool and elementary school, it is advisable to use warm colors, which greatly complement the extroverted nature of kids. In middle and high educational institutions, cool colors can do the trick as they help students to relax and focus on educational materials better. Light shades of green will work well in libraries as they promote calmness.
Even though most educators cannot decide on what colors to use for walls in classrooms, they can choose school desks, chairs, bookcases, and wall decorations. Therefore, instructors and learners can benefit from the colors of school furniture and decorative elements. Using brightly-colored desks and chairs in places where students are supposed to acquire new information can make a difference. Cool colors will work well in areas where kids are supposed to relax and get more concentrated.
When it comes to bulletin boards, there is no need to combine too many colors; two or three colors complementing each other are more than enough. If schools overdo with colors, students can get overwhelmed and confused, and have the only desire that someone, for example, Pro-Papers, will do all the tasks for them.
Like schoolers, educators also come under the influence of colors. It is important for them to be surrounded by proper colors as they have to spend a whole working day at school too. To stay motivated and inspired, teachers should use soothing shades around their desks.
In conclusion, many studies show that every color has its effect on both the psychological and physiological states of a person. While some colors are soothing, others seem to be more stimulating. By applying an understanding of the psychology of colors to school design, one can see how vital it is to make sure that the colors used in school settings bring maximum results in terms of the academic progress of children.
Creating the perfect living space is a smart balance of colour and coordinating furniture and the bedroom is no exception. Your bedroom should be the perfect space for relaxing and sleeping and therefore should get something of a priority when it comes to decorating. There is nothing relaxing about trying to sleep in a mishmash of colour and clutter, so it is time to take control and get your bedroom up to scratch. Bed SOS has some great ideas for making sure your bedroom is the perfect space.
Decide on a Theme
There are lots of great themes for the bedroom but remember that colour can change the mood. Bright and acidic colours are perfect for living spaces but as a bedroom can make it hard to switch off and relax. Softer, muted colours work well in a bedroom with perhaps a splash of brightness on a feature wall. So, your first challenge is to pick your colours. Blues, purples, cream and chocolate all work well in a sleeping environment. You could opt for plain walls, and patterned curtains and duvet cover or vice-versa but again there is an argument for keeping it chilled and mellow as loads of patterns and colours can send the brain into overdrive and make it much harder to sleep.
Pick a Bed
In most rooms, the bed will be one of the most significant pieces of furniture. Certainly, in a room with a kingsize bed, you are looking at a large bed that can either make or break the whole look and feel of the room. There is such a wide selection of bed bases on offer that you have scope to really personalise and set the scene. Wooden bed frames tend to be more imposing that metal so if space is a premium you might want to consider opting for the latter. A divan bed is designed for practicality, and often they are not the best looking, but these can be hidden with valance sheets. Bed makers are getting on board with the idea of using the bed to make the internal decor work better, and therefore you will find a range of coloured beds in various finishes. Velvet beds have enjoyed a run of popularity and feature upholstered frames in a variety of colour to give the room an opulent look.
The other useful features of many bed frames are the storage they offer, so as well as finding the colour and style of bed that best compliments your decor, have a think about storage. Whether you opt for an ottoman bed or one with drawers you can really make a room look bigger by removing clutter into the storage offered by the bed. This gives you space to store clothing or other things that you struggle to accommodate, and the room look is not impeded in any way. With so many different styles and colourways on offer finding the perfect bed to match the colour scheme of your room should prove to be a fun and enjoyable activity.
The beginning of a new year is an excellent time to set goals for your company and make decisions on where to invest your time and money. Satisfied customers come back to your business in the future and tell others what they love about your brand. Figuring out what your customers want builds your business on multiple levels.
In a study of consumers, researchers learned customers value a positive experience so much that by the year 2020, customer experience (CX) will become even more important than price and product features in highlighting some brands as consumer favorites.
CX is made of intricate layers and hard to define. Below are six key things customers want more of from brands they patronize.
The world becomes more impersonal every year. If you phone a company, a computer offers responses. If you go to a grocery store, a machine checks you out. However, even though more and more things are automated, people want a personalized experience that applies specifically to their needs.
Your first step toward a more personalized experience is understanding your target audience and their pain points. However, you should also target language, offers and customer service based on each customer. Search engines offer information such as the customer's regional location, and social media informs you of their interests.
Coca-Cola has a Share-a-Coke campaign that offers personalized coke bottles with a variety of names. Name Cokes are in stores, but you can also order a Coke with a specific name or saying through their website. Offering a product with your name on it is the height of personalization. Your site might provide ideas for services in the location of the site visitor or something more straightforward, but the more customization you give the better.
Most families today have two people working outside the home and children involved in activities after school. They don't have a lot of extra time, and their time is valuable. Anything that saves a customer time endears your company to them.
Speed up your website. Most people won't wait around longer than a few seconds for your site to load.
Offer conveniences and keep checkout pages and forms as short as possible. If you offer customer service or ordering via telephone, reduce hold times as low as possible.
Don't make customers repeat the same information over and over again. Collect the necessary details to serve them effectively and make sure key people in your organization have access to that data. If a customer calls and complains about a product issue, they shouldn't have to repeat their entire problem when they call back the second time. Instead, the customer service rep should pull up the data and instantly know the issue they're having.
DY Concrete Pumps offers a custom quote that allows them to gather contact information and provide a chance for the user to include a personalized message. The custom quote offer is located at the bottom of the landing page with a bright yellow call to action (CTA) button that grabs the users attention.
Experts predict smart augmented reality glasses with reach 5.4 million people by 2020. Already, augmented reality permeates everyday life. Cinemark theaters offer games on the big screen leading up to movies that work with a Smartphone or mobile device and allow movie-goers to play games through augmented reality. The phone works with the image on the screen.
Advertisers place ads in magazines that work with an app on your phone and come to life. Pokémon Go became all the rage a few years ago, as players used their surroundings to view Pokémon you can only see in the app. As AR becomes more popular, expect to see it utilized more and more.
One way of utilizing AR on your website is through images that, when hovered over or clicked on, become a 360-degree video the user interacts with. You could also consider developing apps for smartphones that allow a user to place the item in their home and see how it looks.
Customers want communication with you to be easy and accessible. Around 51 percent of consumers state businesses should be available 24/7. Smaller companies and startups have a smaller budget that doesn't allow for 24/7 customer service. Fortunately, you can automate email and chatbot responses, answering some questions automatically and letting customers know you'll get back as quickly as possible on others.
Look at the different forms of communication offered on your website. If you only provide your email, add a live chat option and a toll-free number. Make communicating with your brand simple and painless as possible.
Razer offers high-tech products such as laptops, headphones and keyboards. Note how their support page provides several options to get in touch with them, including a searchable knowledgebase, live chat, a toll-free number, email and community help.
Customers come into a transaction with your brand with certain expectations. Once you understand what expectations your typical customer has, you can not only meet but exceed them.
For example, if your typical customer expects 24/7 customer support, work not only to offer 24/7 customer support but to also shorten your response times.
When you receive a complaint, solve it beyond what the person asks. If they want a replacement for a product damaged in shipping, include a small free item and thank them for the chance to make things right and overnight the package. Create goodwill with your customers, and they'll tell others about your brand.
If you're not sure what your customers want, ask them. Send out a poll and ask what areas need improvement. Pay attention to customer complaints, as well, and see if there are any patterns. No matter what type of business you're in, your success boils down to the relationship between you and your customers. Find the right mix, and you'll keep the customers you have while also attracting new ones.
Let’s stop lying to ourselves - we’ve all been there! Choosing the right colors for your design or artwork can be a real pain when you are just starting out.
Many Colourlovers actually started learning about color looking through other users’ palettes and trying to see how they match and mix them.
A good piece of advice I can give you as beginner color users is to take a look at some of the pieces your favorite artists have produced. How do they use color? How do they emphasize what’s important and what’s not? How do they create contrast? Do they use a particular color throughout their work in the same way? What message does that send about their art?
Whether we talk about designing, illustration, painting, photography, craft or any kind of art form that involves using color, what’s important to consider is the meaning of each of the colors in the color palette we chose for our art piece?
Colors have more to them then just to make our work look pretty. Besides making it come to life, they also send a message to our audience.
First, let’s understand the basics.
Primary colors are red, blue and yellow. All the other colors derive from these three.
We get secondary colors – orange, green and purple as a combination of two primary colors.
The first on the list is purity. A pure color is the one that hasn’t been mixed with any other color, therefore its intensity remains original. A good example is the primary color blue. If it’s mixed with a bit of red, it loses purity as its intensity changes.
Hue is dependent of the dominant wavelength and it is independent of color intensity. When choosing color for a specific artwork, you might need a certain color to be a hue closer to green rather than yellow.
Shade (tone) and tint are in effect terms defining two opposite processes. When we want a stronger tone of green, we add more gray to it. A quieter version of the same green will have a higher purity, meaning less gray added to it.
When creating a tint of green, we will add white to it. The more white we add, the lighter the color becomes. Primary or secondary colors amalgamated with white create pastel colors.
Lightness or value is a property that tells us about the amount of black or white mixed with the chosen hue. It is represented on the scale 0-100%. Green with 100% lightness is pure. Green with 50% lightness is darker.
Today we’ll learn about color and the cultural connotations certain colors have. I chose a couple of often underrepresented colors to analyze. For more colors and meanings, take a look at the book “The Designer’s Dictionary of Color” to comprehend color theory on a much deeper level.
This color awakens a sense of happiness without being intrusive. Depending on how we use it, in some combinations it can seem washed out and pale. On the other hand, when using butter we minimize the risk of unfavorable cultural implications.
Most nations relate butter to happiness, optimism, the feeling of general positivity. Its soft character makes it a good color choice for branding institution or trying to invoke a feeling of domestic bliss.
Other names: Lemon, Vanilla, Cream.
One of the successful applications of butter was using it for the color of post-it notes in 1974.
How would you use this color?
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Nor green nor yellow, this color got its name after a French liqueur that is produced in a monastery close to Grenoble. This color screams creativity, boldness, youth. It shouldn’t be used as a green that presents nature as it’s more aggressive.
Other names: citrus, lime, yellow-green.
Cultural connotations can be positive and negative. Positive ones are growth, prosperity and travel. The negative ones are sickness and envy.
Which colors would you match chartreuse with?
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The word coral stems from old Latin word “corallum”. It’s a color often associated to femininity, the tropics, softness, courtship. In the culture of the Caribbean countries, it is regarded as a carefree, festive color. It is seen as a friendly color, and a tidbit more sensual than pink.
In the cultures of the East it symbolizes life force and longevity.
Marilyn Monroe used to wear a coral lipstick. It was contradictory with the rest of her black outfit. These colors were selected on purpose to send a message of her dual personality: simultaneously sensual and innocent.
Other names: salmon, shell pink, watermelon.
Have you ever used coral? If so, which colors did you match it with?
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Mint is a color that resides on a playful border between blue and green. Mint recalls of life, nature, financial prosperity. It’s associated with growth, youth, innocence, and beginnings. It is a cool color that has to be carefully sent to print. A slightly bit more of yellow can turn it into a turquoise, and not enough yellow can turn it into light blue.
It’s often used for brands related to spiritual pursuits or holistic healing.
It has to be carefully combined with other colors in the palette in order to avoid it looking too cold.
Other names: pale green, aquamarine.
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If red conveys a feeling of energy, scarlet conveys feelings of danger and passion. As a color, it's attention-grabber. It can be used more successfully than red alongside a color such as blue as it is less probable it will resonate and create a contrast that's unpleasant to look at.
It was used in times of Old Romans as a color that informed of one's prestige. Catholic cardinals often wore it.
Nowadays, as a color it often relates to education and knowledge, but also adultery.
Other names: Burgundy, brick.
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And last but not least - peach. Color peach reminds us of the fruit. It's regarded as warm and soft. It has been associated with the goddess Venus.
When selecting our nuance of peach, we need to be careful not to add too much yellow because that might remind of jaundice.
It is used in branding of a couple of prestigious restaurants around Europe, one of them being Sant Ambroeus in Milan.
Other names: Apricot, melon, shell.
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New year, new colors. Even though we love colors, sometimes we catch ourselves repeatedly using all the same combinations for our designs, and for our crafts. This short guide can help you understand more color choices and how and when to use them. Stop making excuses.
What color will you choose to include in your designs?
About the author:
Ana Maksimovic is the community manager and editor at Colorlovers. Part-time traveler and part-time web and graphic designer, she loves working with sustainable brands. She supports circular economy and good businesses and writes about social entrepreneurship. She is passionate about photography and nature - a never-ending source of inspiration.
Ho ho ho... There goes yet another year of hanging out with us here at COLOURlovers.com! We do believe that this year will be even more awesome and full of breakthroughs in art and design. However, another year is an opportunity to work on ourselves and take the future into our own hands. Today, we are looking at the New Year resolutions a Colourlover would make.
This year I will...
The world around us keeps on spinning and technology surprises us every day. Soon, robots and flying cars will be something we can all enjoy; but until then designers can take a great part in shaping this new world. Follow the trend of designing virtual reality, print your ideas in 3D, enjoy limitless opportunities to create and inspire millions of people worldwide.
We are quite busy little bees, aren't we? Freelancers are often known for taking on too many projects, getting overwhelmed and exhausted at times. As much as we love what we do, our creativity needs some time off, to bring even more enchanting ideas to the table. This, as well as the fact that humans are social beings, is why we need to spend more time relaxing, with friends, live. Our computers are becoming our best friends, and as much as the relationship with a machine seems easier, we all need human factor from time to time. So make that time.
Sure, procrastination is our ally when we are in the creative industry, but think about how less stressful it would be if we'd replace the time we spend doing nothing (nothing means Netflix, overeating or another season of "Friends", again), by doing something actually meaningful for ourselves. Maybe it is not just about not procrastinating, maybe it is about making that procrastination useful to our minds and our bodies.
Sadly, humans often seem like money making machines, always wanting more and never catching a breath. Choosing to do the work you actually enjoy will help you increase the quality of your work, and make you better paid at what you do. You can replace quantity with quality, and make the same amount of money by doing less. Only thing you need to do is dare to do so.
Yes, I know, despite all the apps and calendars, we always seem to lack time. This is one of the burdens of living in a century with constant flow of content - too many events to attend, skills to learn, deadlines to meet. Maybe rather than trying to squeeze it all in into one perfect schedule, we should prioritize better, ask ourselves what matters to us and why. This will help clear out our to-do lists from everything we don't actually enjoy that much.
You know the feeling very well - the whole world collapses around you, it seems like you can't get anything done in time, stress is turning you into a neurotic cookie monster who didn't sleep for days. It would be nice to take this chance and get a clean start by remembering how all those groundbreaking situations ended, and so will all the next ones.
Ever since we started seeing it as work, we experiment and play much less. It's good to remind ourselves that we are still artists, and we should goof around more, developing our craziest ideas, for ourselves and nobody else. Use this resolution to truly get out there, meet other artists, take a brush and a pen into your hands again, play like a child and let the creativity that changes the world come outside of your inner child.
Art residencies are perfect if you are looking to take time-off to discover something new. Get inspired by another culture, new food, different fabrics, colors and patterns; get inspired by new languages and art forms you've never seen before. Let yourself be amazed by a new continent, astonishing nature, exotic music and dance styles. Hitchhike, drive, fly. Fall in love. Create a network of people whose work you appreciate. Just take your time being a digital nomad for awhile.
2019 is the year in which we challenge ourselves in every aspect. This is the year to decide whether we will try to keep up with the rotation of the Earth, or join the movement and spin it with our astonishing creativity and humanity. This year is about being bold, breaking the borders we've created, and changing the history of mankind forever. Learn a new programming language, visit a new country, and try another art form.
Remember, you are the change you want to see in the world.
Happy New Year!
About the author:
Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.
Nowadays, graphic design is constantly changing and evolving. There are always new trends to follow, new skills to acquire and new tools to master. But, there are also some ground rules, some good old things which don't go out of fashion and that are the basics of great design.
Here are some of them from experienced designers that will help you enhance your projects.
The only thing left to do is to apply these recommendations to your future projects and bring your designs to the next level.
Collage is a form of art that combines or assembles different forms to create a new whole. They can be newspaper or magazine clippings, photographs, portions of artworks or many other items. They are glued together on canvas or paper. Collages date back to the early 20th century as a part of modern art. Collage is also a technique in painting popularised by Pablo Picasso and Georges Braque. Today, there are digital collages that uses computer tools to create visual elements or digital art. It’s important to learn the importance of colour and colour palette in collaging.
Importance of colour in digital art
You see colour everywhere. The mind engages with different colours consistently and associates them with different things. Researchers have found that snap judgements can be made regarding different products based solely on colour. The right colour decision can be a good basis for effective and engaging design. In digital arts such as infographics and collages, the right colour combination is essential. Colour may convey a mood and story.
Warm versus cool
The so-called colour theory differentiates two types of colours, warm and cool. Warm colours include yellow, orange, red and their variations. They reflect energy, passion, happiness and enthusiasm. On the other hand, cool colours are purple, blue and green. They are more subdued than warm colours and evoke calmness, relaxation, nature or night. There are also neutral colours such as white, black, brown and grey that are often used as a backdrop and combined with warm or cool colours.
Colour can behave relative to other colours and shapes. For instance, red appears brighter against a black background and duller against white. There are colours that complement each other, such as those that are directly opposite such as red and purple or yellow and green. You can know which colours are opposite each other by making a colour wheel. You can also make a colour palette based on analogous colours, or any three colours beside each other in a colour wheel.
Creating your colour palette
Create a specific goal in mind to come up with your desired colour palette. Pick colours that work well together. Visualise a colour wheel, then choose a scheme based on monochromatic, complementary or analogous colours. Nature is also a good basis for colour harmony. It is always safe to use fewer colours when creating a colour palette.
When it comes to art, there is simply no rule. If you are making a collage as a form of expression or art, you follow your own rules, and that includes following a particular colour palette or not. If you are making a collage for business, such as when you need it to create your design portfolio, a colour scheme can convey a certain mood or message. In this digital age, making a collage can simply mean using a photo collage maker online. This makes the process a whole lot easier. All you need to do is pick the photos from your computer or social media profile, choose the template, and that's it. You can even have it printed and delivered to your doorstep.
Have you ever thought about bringing your favorite artwork out of its digital form, print it on a large canvas and frame it in your living room? Or maybe you are redecorating and you want to be a courageous designer and arrange the colors on your walls with style and good taste? Before you start choosing the perfect images to print, here is something you should bare in mind.
Most designers and photographers know how difficult it is to work with low resolution images. Sure, the resolution such as 72 pixels per inch is good enough for the screens of our devices, but when it comes to enlarging the image for printing, low quality can be quite an obstacle.
Most images we see on the web are 72 ppi, usually because they are "lighter", they don't take up much space, which is handy for fast loading. But, if we enter the world of canvas prints, stretching the image onto canvas is making every single pixel visible, which is why recommended size of the image for printing is 150 ppi or 300 ppi.
Even though printing your photos from Facebook in good quality might be difficult, it is not impossible. Designers use different tricks and effects in Adobe Photoshop and other designer programs, to offer solutions to this challenge. Sometimes, even the poorest quality image can look like a masterpiece in the hands of professionals.
CanvasPop is dedicated to produce highest quality canvas prints. Their team of designers is passionate and talented to work with your custom resolutions and create the hottest canvas to frame on your wall. Even though printing low resolution images is possible, it is still recommended that you try to find this image in a larger resolution. Some websites have an option to view the image in its original size, so make sure to pick the right one for printing.
With Christmas behind us, the hype of celebrating the beginning of 2019 is growing, and maybe the perfect present for somebody you love is to give them what they love. Printed. On a large canvas.
About the author:
Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.